Plain-English guides on Amazon PPC, selling on Amazon and running your accounts with AI agents.
Run your Amazon business with your own AI agents: Off, Gated or Direct permissions and an approval queue. Plus seller tools without ad spend, Amazon Ads rules, effective bids and a $45/month Basic plan.
You don't need a black-box auto-bidder. Connect your own AI — Claude, ChatGPT, or any MCP agent — to your Amazon PPC data, ask in plain English, and approve changes before they go live.
Stop guessing your Amazon bids. Use this free calculator and the simple formula behind it to turn your price, margin and conversion rate into a break-even ACOS and a target CPC.
Amazon PPC (pay-per-click) is how sellers advertise on Amazon. Learn how it works, the three ad types, key metrics like ACOS, and how to launch your first campaign.
MCP setup for Grok Bot, Claude and Hermes Agent: create a key with Off, Gated or Direct permissions, connect your agent, approve your first change.
Six jobs our own AI agents do on WisePPC, the Off/Gated/Direct permissions around them, and what we are still testing on our own accounts.
Real 2026 Amazon Sponsored Products benchmarks — median ACoS, ROAS, CTR, CVR and US CPC from 69 actively managed accounts, with the full interquartile range.
Negative keywords are the fastest way to stop wasting Amazon ad spend. Learn the match types, how to mine them from your search-term report, and how to build a negation routine that lowers ACOS.
Sponsored Products drive conversions; Sponsored Brands build your brand. Learn how the two Amazon ad types differ, when to use each, and how to run them together.
ACOS and ROAS measure the same thing from opposite directions. Learn the difference, when to use each, and how to track both to make smarter Amazon PPC decisions.
A good ACOS isn't a fixed number — it depends on your profit margin and goals. Learn to find your break-even ACOS, read the benchmarks, and set targets that fit your products.
A step-by-step guide to Amazon keyword research: seed with autocomplete, mine competitors with reverse-ASIN lookups, size search volume, and act on the keywords.
Amazon's Jan 2026 view-through attribution change cut DSP and vCPM ROAS, and put 54 'all views' metrics on a unified API most reporting tools haven't integrated. Here's what changed and how WisePPC shows both.
How Amazon FBA works in 2026, what it actually costs per unit, and the exact point where FBA beats self-fulfillment (FBM) — with a free break-even calculator.
A practical 2026 walkthrough of Amazon Seller Central — the dashboard, menus, listings, inventory, ads, pricing, reports, and Account Health — with real annotated screenshots from a live seller account.
See exactly what Amazon FBA costs in 2026 — referral fees by category, the current fulfillment-fee tables, storage, and the 3.5% fuel surcharge — then use our free calculator to find your net margin and break-even ACoS.
A free Amazon keyword tool that generates keyword variations, match types, and negative keywords — then shows you how to turn them into a working Sponsored Products campaign structure.
How to start selling on Amazon in 2026 — plan pricing, real startup costs, FBA vs FBM, and the cold-start reason a brand-new listing needs ads to earn its first sales.
Why Amazon deactivates seller accounts in 2026, how to diagnose your exact deactivation reason, the account-health metrics that trigger it, and a Plan of Action (POA) template to get reinstated.
Compare the best Scale Insights alternatives for Amazon PPC in 2026 — see how WisePPC compares on automation, control, and transparent pricing.
Compare the best Sellozo alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on features, automation, and pricing.
Compare the best Teikametrics alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on focus, AI, and transparent pricing.
Compare the best Pacvue alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on features, focus, and transparent pricing.
Amazon Attribution shows what Google, Meta, email and other off-Amazon traffic does on Amazon. How it works, who can use it, how to read the numbers, and how WisePPC now reports it.
WisePPC just shipped seven new analytics reports for Amazon sellers and advertisers — a dedicated Search Term page built after Amazon's July 2026 search-term reporting change, plus Converted Product, Brand Analytics, Sales & Traffic, Product Economics, and a Transactions Ledger.
