Run your Amazon business with your own AI agents

WisePPC gives them the data and the guardrails. All your Amazon Ads and seller data, available to your agent. Every change under permissions you set: off, gated or direct. Connect Claude, Grok Bot, Hermes or any MCP client. From $45/month.

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AI agents on WisePPC

Dozens of reports and hundreds of levers: the app shows you everything, your agent watches it for you.

Why agents

WisePPC now shows more analytics, and offers more actions, than anyone can manage by hand: Ads and seller reports, search terms, profit, inventory, bids, budgets, rules. Your own agent works through all of it, so you spend your time on decisions instead of tabs.

All your data, available to your agent

  • Practically all the data in WisePPC, through MCP: Ads and seller data, dozens of datasets, the same numbers as the app
  • Your agent finds what changed and why, with 22 built-in analysis playbooks and the goals you save as preferences
  • It proposes Amazon Ads changes (bids, budgets, targets, negatives, campaigns, rules) and Seller Central listing changes

Granular, controlled changes

  • One permission model: Off, Gated or Direct, set per connection, per marketplace and per operation
  • Gated changes wait in an approval queue with the reasoning and the real entity details
  • A key can't approve its own change, and some operations always need a human
  • Every change records which key proposed it and who approved it

Connect your agent

  • Claude.ai and Claude Desktop: log in through the WisePPC connector. Read-only by design
  • Claude Code, Cursor, Hermes Agent, Grok Bot (xAI) or any MCP client: a scoped API key
  • Your own scripts: the REST API with the same key

See how agents connect How we run our Amazon business with AI agents →

We're an Amazon Ads Verified Partner

WisePPC has been officially recognized as an Amazon Ads Verified Partner — a distinction awarded to companies that meet high standards for expertise, service quality, and customer support. This badge confirms that we use official integrations, follow Amazon's best practices, and are committed to delivering results in line with Amazon's expectations.

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We're an Amazon Ads Verified Partner
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What is our product?

WisePPC brings your Amazon sales, profit and advertising into one place. Connect Seller Central on its own, with no ad spend, and see profit per product, product costs, inventory, orders and FBA returns. Connect Amazon Ads as well and your PPC analytics sit right next to your profit.

A new Overview home page shows sales, ad spend, TACoS and ROAS across your connected accounts, with a needs-attention list for expired connections, out-of-stock products with active ads and wasted spend. Basic is $45/month, plus 1% of Amazon ad spend only if you advertise.

100s Ads Metrics

Hundreds of Amazon Ads metrics, grouped and explained in every report.

10K+ Bulk Updates

Edit thousands of campaigns and targets in a few clicks.

250K+ Granular Analytics

Hourly insights for each target and ad placement.

Use a variety of tools that will help optimize business processes

Seller Analytics: Profit, Inventory and Orders

Seller Analytics: Profit, Inventory and Orders

Connect Seller Central on its own, with no ad spend, and get profit, product costs, inventory, orders and returns in one place. Seller tools need a Seller Central seller account.

What's included?

Economics: profit per product after Amazon fees, refunds and ad spend, with a fee-by-fee breakdown and a P&L waterfall. Add your product costs for net profit.
Product costs: enter or import costs per SKU, with a preview before anything is saved.
Inventory: one table across FBA, AWD and your own warehouse, with days of availability, refund rate and sales velocity.
Orders, MCF orders and FBA returns, each on its own page.
Sales & Traffic, Brand Analytics, Converted Product and a Transactions Ledger.
Amazon Ads Rules and Effective Bids

Amazon Ads Rules and Effective Bids

See and manage your Amazon Ads rules right next to your campaigns. These are Amazon's own native rules: Amazon runs them, WisePPC shows and edits them.

How it works?

Budget rules, bid schedules, ROAS bidding and cost targets in one view, with a confirmation step before changes that can't be undone.
See the effective bid after placement adjustments (and an estimate with bid schedules) before you change a target's bid.
Your AI Agents on WisePPC, with an Approval Queue

Your AI Agents on WisePPC, with an Approval Queue

Your own agent (Claude, Grok Bot, Hermes Agent or any MCP client) reads your Amazon Ads and seller data through WisePPC and proposes changes. You decide how much it can do.

How it works?

Proposed changes land in an approval queue: see what was proposed and why, approve or decline, and review batches in one go.
Give each key exactly the access it needs: Off, Gated or Direct, per marketplace and per operation. Gated changes wait for your approval.
Bulk Actions

Bulk Actions

Bulk Actions allow you to apply changes to multiple entities at once - such as campaigns, ad groups, or targets - based on your selected filters. This feature streamlines repetitive tasks and helps you take faster, data-driven action.

How it works?

Use filters to narrow down the exact set of items you want to change - for example, targets with high spend or campaigns with low ROAS.
Review the filtered list and select individual entities or apply changes to all of them.
Choose an action - pause, increase/decrease budgets or bids, and apply it in one click.

Why is it useful?

Saves hours of manual work by editing multiple items at once.
Helps scale campaign management and optimize performance based on your latest data.
Advanced Filtering for Deep Analysis

Advanced Filtering for Deep Analysis

Powerful filtering allows users to quickly find relevant data and analyze performance based on specific parameters.

How it works?

Filtering options for Campaigns, Ad Groups, Ads, Targets/Keywords, and related metrics.
Ability to segment and analyze performance based on different criteria.

Why is it useful?

Saves time by enabling precise data selection.
Allows detailed campaign optimization and performance tracking.
Historical Metrics Charts

Historical Metrics Charts

Advanced charts visualize historical data with flexible aggregation options.

How it works?

Customize data aggregation by day, week, month, 3 months, or year.
Multiple ways to display historical data:
Line charts (with optional MA).
Stacked bar charts (break down data by targeting parameters to visualize changes in campaign and targeting proportions).

Why is it useful?

Enables trend analysis over different timeframes.
Helps understand the impact of different targeting strategies.
Chart Supporting Up to 6 Metrics at a Time

Chart Supporting Up to 6 Metrics at a Time

Users can analyze multiple performance indicators simultaneously, allowing for a more comprehensive campaign analysis. This enables a deeper understanding of the relationship between different KPIs.

How it works?

Displays up to 6 metrics simultaneously on a single chart.
Users can select and customize which metrics to visualize.

Why is it useful?

Allows for better comparison between key performance indicators.
Provides a holistic view of campaign health and trends.
Gradient-Based Metric Highlighting in Tables

Gradient-Based Metric Highlighting in Tables

Visual highlighting makes it easier to spot anomalies in campaign performance.

How it works?

Campaigns, keywords, and search terms are color-coded based on performance.
A gradient scale is used to highlight outliers or anomalies.

Why is it useful?

Speeds up the analysis of large datasets.
Helps quickly detect underperforming campaigns or keywords.
Critical Data Segmentation

Critical Data Segmentation

Historical data can be segmented by the following campaign attributes:

How it works?

Cost Type - CPC,VCPM
Campaign Type - Sponsored Products,Sponsored Display,Sponsored Brands.
Bid Strategy - SP Down Only, SP/SB Up & Down, Sp Fixed, SB New to Brand, Rule Based, Undefined.
Match Type.

Why is it useful?

Allows to find winning strategies.
On-Spot Campaign Editing

On-Spot Campaign Editing

Edit every advertising entity inline — Portfolios, Campaigns, Ad Groups, Ads, and Targets — without switching screens or opening modal windows.

How it works?

Inline edits across the full hierarchy: Portfolios, Campaigns, Ad Groups, Ads, and Targets — names, statuses, bids, budgets, and bid strategies.
Adjust bids and budgets directly in the table without opening additional settings.
Bulk-edit the same fields across thousands of rows in a single action.

Why is it useful?

Saves time on campaign management.
Makes bid and budget adjustments more intuitive and seamless.
Keeps every layer of your ad structure editable from one place.
Placement Performance Analysis

Placement Performance Analysis

This feature enables detailed performance tracking across different placement levels.

How it works?

Performance analysis at Campaign, Ad Group, Advertised Product, and Keyword levels.
Comparison of placement performance to fine-tune bidding strategies.

Why is it useful?

Helps optimize advertising placement strategies.
Identifies the most profitable placements.
Long-Term Historical Data Storage

Long-Term Historical Data Storage

WisePPC keeps historical data for years, while Amazon's console reports go back only 60-90 days. We also backfill 24 months of history when you connect your Amazon Ads account, so long-term trends are available from day one.

How it works?

History keeps building for as long as your account is active, on every plan.
Amazon's console reports go back 60-90 days, but WisePPC keeps years of performance insights.
WisePPC backfills 24 months of historical sales and ads data when you connect your accounts.
Users can access long-term trends, seasonality, and past campaign results anytime.

Why is it useful?

Track performance over time to optimize sales and ad strategies.
Compare past & present data to make better marketing decisions.
Keep the insights that drop out of Amazon's short console reporting window.
Average Selling Price (ASP)

Average Selling Price (ASP)

ASP (Average Selling Price) represents the average price at which a product is sold over a selected period. This metric helps track pricing trends and profitability.

How it works?

ASP is automatically calculated based on all sales within the selected date range.
You can analyze this metric as a total value or use a moving average (3, 7, 14, or 30 days) for a smoother trend view.

Why is it useful?

Helps track price difference between advertised products and purchased products

New in WisePPC, and what's next

New for sellers

Economics and product costs

Seller Central
Profit
COGS

See profit per product after Amazon fees, refunds and ad spend, with a fee-by-fee breakdown and a P&L waterfall. Add your product costs, entered or imported per SKU, for net profit.

Inventory, orders and returns

Inventory
Orders
FBA returns

One inventory table across FBA, AWD and your own warehouse, with days of availability, refund rate and sales velocity. Orders, MCF orders and FBA returns each have their own page.

New for advertisers

Amazon Ads rules and effective bids

Amazon Ads
Rules
Bids

See and manage your Amazon Ads rules (budget rules, bid schedules, ROAS bidding, cost targets) right next to your campaigns, and see the effective bid after placement adjustments before you change a target's bid. These are Amazon's own rules: Amazon runs them, WisePPC shows and edits them.

Your AI agents, with an approval queue

MCP
Claude
Grok Bot
Hermes Agent

Your own agent reads your data and proposes Amazon Ads and Seller Central listing changes into an approval queue you control. Set each key to Off, Gated or Direct, per marketplace and per operation.

Coming Soon

eBay

Marketplaces

eBay is next.

FAQs

What is WisePPC and how can it help my business?
WisePPC is Amazon seller analytics and PPC in one place, from $45/month. See profit, inventory, orders and ad performance together, manage your Amazon Ads rules next to your campaigns, and connect your own AI agents to your data, with changes that run only on the permissions you set.
How does WisePPC integrate with Amazon?
Sign up and explore first, then connect Seller Central, Amazon Ads, both, or neither yet. Once connected, WisePPC imports your sales, ads and other key metrics so you can view and analyze them in one interface.
Do I need to run ads to use WisePPC?
No. You can connect Seller Central on its own and use the seller tools: profit per product, product costs, inventory, orders, MCF orders and FBA returns. If you don't advertise, Basic is a flat $45/month.
What does it cost?
The first 30 days are free, with full access and no credit card. After that, Basic is $45/month plus 1% of your Amazon ad spend, and the 1% applies only if you advertise. You can cancel any time.
Does WisePPC work for vendors?
Yes for PPC and AI: Amazon Ads analytics, Amazon Ads rules, effective bids and your AI agents all work with a vendor Amazon Ads account. The seller tools (Economics, product costs, inventory, orders and returns) need a Seller Central seller account, so they don't apply to vendors or KDP authors. The same goes for listing changes by your agent.
Can I manage multiple Amazon accounts at once?
Yes, WisePPC supports managing ad campaigns across multiple Amazon accounts simultaneously. You can optimize your budgets, bidding strategies, and keywords for all your accounts from one place.
Do I need technical knowledge to use WisePPC?
No, WisePPC is designed to be accessible to everyone, regardless of technical skill level. Every report has a short guide explaining what it shows and which questions it answers.
How do AI agents work with WisePPC?
You bring your own agent: Claude, Claude Code, Cursor, Hermes Agent, Grok Bot (xAI) or another MCP client. It reads your Amazon Ads and seller data through WisePPC's MCP server and proposes Amazon Ads and Seller Central listing changes. Claude.ai and Claude Desktop connect with a login and are read-only. For anything that writes, you create a scoped key and choose, per marketplace and per operation, Off, Gated (a person approves in the queue) or Direct (applied automatically from the queue, without a separate approval). WisePPC provides the data and the guardrails; you subscribe to your AI provider separately.
Can I get a free trial?
Yes. The free 30-day trial includes full access to the platform, and no credit card is required.
What metrics can I track with WisePPC?
Sales, ad spend, TACoS, ROAS, clicks, conversions, keywords and search terms, plus profit per product, refunds, inventory and sales velocity. The Advertised Product, Search Terms and Converted Product reports offer hundreds of Amazon Ads metrics, grouped and explained.
How often are the data updated in WisePPC?
The data is updated frequently, with minimal delays that depend on the platform. This ensures you always have up-to-date information for making important decisions.
Does WisePPC support multi-user access?
Yes, you can add multiple users to a single account with different access levels, allowing your team to collaborate on ad campaigns and sales analysis.

Start Your Free 30-Day Trial Today

Start your 30-day free trial today. No credit card required. From an Amazon Ads Verified Partner you can trust.

No credit card required
30-day free trial
From $45/month after the trial, plus 1% of ad spend only if you advertise
Access metrics Amazon Ads won't show you
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