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We're an Amazon Ads Verified Partner

WisePPC has been officially recognized as an Amazon Ads Verified Partner — a distinction awarded to companies that meet high standards for expertise, service quality, and customer support. This badge confirms that we use official integrations, follow Amazon's best practices, and are committed to delivering results in line with Amazon's expectations.

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We're an Amazon Ads Verified Partner
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What is our product?

WisePPC is an advanced toolkit designed to help businesses unlock the full potential of their marketplace presence. Whether you sell on Amazon, Shopify, or multiple channels at once, WisePPC gives you the visibility and control to grow faster and smarter.

With powerful analytics at its core, WisePPC lets you dive deep into historical data, monitor real-time performance, and uncover what truly drives results. From intelligent ad optimization to inventory tracking and multi-account reporting, every feature is built to simplify complexity - so your team can focus on what matters most: growth, efficiency, and strategic decision-making.

30+ Advanced Analytics

Track 30+ metrics to spot trends and insights.

10K+ Bulk Updates

Edit thousands of campaigns and targets in a few clicks.

250K+ Granular Analytics

Hourly insights for each target and ad placement.

Use a variety of tools that will help optimize business processes

Bulk Actions

Bulk Actions

Bulk Actions allow you to apply changes to multiple entities at once - such as campaigns, ad groups, or targets - based on your selected filters. This feature streamlines repetitive tasks and helps you take faster, data-driven action.

How it works?

Use filters to narrow down the exact set of items you want to change - for example, targets with high spend or campaigns with low ROAS.
Review the filtered list and select individual entities or apply changes to all of them.
Choose an action - pause, increase/decrease budgets or bids, and apply it in one click.

Why is it useful?

Saves hours of manual work by editing multiple items at once.
Helps scale campaign management and optimize performance based on real-time data.
Advanced Filtering for Deep Analysis

Advanced Filtering for Deep Analysis

Powerful filtering allows users to quickly find relevant data and analyze performance based on specific parameters.

How it works?

Filtering options for Campaigns, Ad Groups, Ads, Targets/Keywords, and related metrics.
Ability to segment and analyze performance based on different criteria.

Why is it useful?

Saves time by enabling precise data selection.
Allows detailed campaign optimization and performance tracking.
Historical Metrics Charts

Historical Metrics Charts

Advanced charts visualize historical data with flexible aggregation options.

How it works?

Customize data aggregation by day, week, month, 3 months, or year.
Multiple ways to display historical data:
Line charts (with optional MA).
Stacked bar charts (break down data by targeting parameters to visualize changes in campaign and targeting proportions).

Why is it useful?

Enables trend analysis over different timeframes.
Helps understand the impact of different targeting strategies.
Chart Supporting Up to 6 Metrics at a Time

Chart Supporting Up to 6 Metrics at a Time

Users can analyze multiple performance indicators simultaneously, allowing for a more comprehensive campaign analysis. This enables a deeper understanding of the relationship between different KPIs.

How it works?

Displays up to 6 metrics simultaneously on a single chart.
Users can select and customize which metrics to visualize.

Why is it useful?

Allows for better comparison between key performance indicators.
Provides a holistic view of campaign health and trends.
Gradient-Based Metric Highlighting in Tables

Gradient-Based Metric Highlighting in Tables

Visual highlighting makes it easier to spot anomalies in campaign performance.

How it works?

Campaigns, keywords, and search terms are color-coded based on performance.
A gradient scale is used to highlight outliers or anomalies.

Why is it useful?

Speeds up the analysis of large datasets.
Helps quickly detect underperforming campaigns or keywords.
Critical Data Segmentation

Critical Data Segmentation

Historical data can be segmented by the following campaign attributes:

How it works?

Cost Type - CPC,VCPM
Campaign Type - Sponsored Products,Sponsored Display,Sponsored Brands.
Bid Strategy - SP Down Only, SP/SB Up & Down, Sp Fixed, SB New to Brand, Rule Based, Undefined.
Match Type.

Why is it useful?

Allows to find winning strategies.
On-Spot Campaign Editing

On-Spot Campaign Editing

Edit every advertising entity inline — Portfolios, Campaigns, Ad Groups, Ads, and Targets — without switching screens or opening modal windows.

How it works?

Inline edits across the full hierarchy: Portfolios, Campaigns, Ad Groups, Ads, and Targets — names, statuses, bids, budgets, and bid strategies.
Adjust bids and budgets directly in the table without opening additional settings.
Bulk-edit the same fields across thousands of rows in a single action.

Why is it useful?

Saves time on campaign management.
Makes bid and budget adjustments more intuitive and seamless.
Keeps every layer of your ad structure editable from one place.
Placement Performance Analysis

Placement Performance Analysis

This feature enables detailed performance tracking across different placement levels.

How it works?

Performance analysis at Campaign, Ad Group, Advertised Product, and Keyword levels.
Comparison of placement performance to fine-tune bidding strategies.

Why is it useful?

Helps optimize advertising placement strategies.
Identifies the most profitable placements.
Long-Term Historical Data Storage

Long-Term Historical Data Storage

WisePPC keeps historical data for years, while Amazon stores only 60-90 days. With Unified Report we also backfill 15 months of cross-marketplace history on signup, so long-term trends are available from day one.

How it works?

Data is stored indefinitely, even on the lowest subscription plan.
Amazon only retains 60-90 days, but WisePPC keeps years of performance insights.
Unified Report backfills 15 months of historical sales and ads data when you connect your accounts.
Users can access long-term trends, seasonality, and past campaign results anytime.

Why is it useful?

Track performance over time to optimize sales and ad strategies.
Compare past & present data to make better marketing decisions.
Never lose insights due to Amazon's short data retention policy.
Average Selling Price (ASP)

Average Selling Price (ASP)

ASP (Average Selling Price) represents the average price at which a product is sold over a selected period. This metric helps track pricing trends and profitability.

How it works?

ASP is automatically calculated based on all sales within the selected date range.
You can analyze this metric as a total value or use a moving average (3, 7, 14, or 30 days) for a smoother trend view.

Why is it useful?

Helps track price difference between advertised products and purchased products

Upcoming Features

Planned

Dynamic Repricing Based on Market Trends

Analytics
Pricing
Market Trends
Automation

Dynamic Repricing Based on Market Trends. Automatically adjusts pricing strategies based on competitor activity.

Automated Inventory Forecasting

Inventory
Forecasting
Automation
Supply Chain

Predicts stock needs based on sales history and market trends. Reduces stockouts and overstocking, improving supply chain efficiency.

In Progress

Seller Partner Integration

Amazon SP-API
Inventory & Sales
Brand Analytics
Real-Time Alerts

Direct ingestion from Amazon's Seller Partner API — first-party Amazon data alongside Ads-API metrics, in a single view.

  • Inventory: FBA, AWD, and merchant-fulfilled stock with ledger detail, restock signals, and stranded/reserved exposure.
  • Brand analytics: sales-and-traffic per ASIN — sessions, page views, conversion rate, buy-box share.
  • Sales & feeds: orders, shipments, settlement reconciliation, and feed-processing status.
  • Real-time alerts: 20+ notification types — listing issues, inventory changes, pricing health, account status.

Multi-Account Performance Dashboard

Analytics
Cross-Platform
Centralized View
Multi-Account

A centralized dashboard to compare multiple marketplace accounts in one view. Provides quick insights into performance across different platforms.

Coming Soon

Smart Bidding Enhancements

Bidding
Optimization
Real-Time
AI Strategies

Improves bidding strategies by integrating AI-powered optimizations. Helps users maximize ad efficiency with real-time bid adjustments.

FAQs

What is WisePPC and how can it help my business?
WisePPC is a tool for monitoring sales statistics and setting up advertising campaigns on marketplaces like Amazon and Shopify. It helps optimize advertising strategies, track key metrics, and improve sales performance.
How does WisePPC integrate with Amazon and Shopify?
WisePPC seamlessly integrates with your Amazon and Shopify accounts. The platform automatically imports data on sales, ads, and other key metrics, allowing you to view and analyze them in a convenient interface.
Can I set up ads on multiple marketplaces at once?
Yes, WisePPC supports managing ad campaigns across multiple platforms simultaneously. You can optimize your budgets, bidding strategies, and keywords for different marketplaces from one place.
Do I need technical knowledge to use WisePPC?
No, WisePPC is designed to be accessible to everyone, regardless of technical skill level. Its intuitive interface and flexible settings allow you to quickly learn and start using the platform.
Can I get a free trial?
Yes, WisePPC offers a free trial period during which you can explore all the platform's features and see how effective it is for your business.
What metrics can I track with WisePPC?
WisePPC allows you to track sales, ad spend, return on investment (ROI), clicks, conversions, keywords, and other key analytics crucial to your marketing strategy.
How often are the data updated in WisePPC?
The data is updated in real-time or with minimal delays, depending on the platform. This ensures you always have up-to-date information for making important decisions.
Does WisePPC support multi-user access?
Yes, you can add multiple users to a single account with different access levels, allowing your team to collaborate on ad campaigns and sales analysis.

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