Amazon Seller Analytics — Beyond Your Ads

Search visibility, brand analytics, listing traffic, and true per-product profit. WisePPC unifies the seller-side numbers Amazon scatters across Seller Central — reading your official Selling Partner API data and keeping far more history than Amazon shows.

Powered by the official Amazon Selling Partner API

Search & Brand Analytics

See the whole market — and exactly how much of it your ASINs capture.

Search Query Performance — the whole market, and your slice of it

What Seller Central hides

Amazon surfaces Brand Analytics search data in flat, one-week-at-a-time tables you can't trend or compare.

What WisePPC shows

For every search query: the full marketplace funnel — impressions, clicks, cart-adds and purchases — next to your ASINs' own.

The queries where you pick up impressions but no cart-adds: the ones worth fixing first.

How same-day, one-day and two-day shipping speed changes conversion.

Search visibility accrues whether or not you hold stock, so demand you're missing entirely stays visible.

Search Catalog Competition — your funnel vs. the market pool

What Amazon won't tell you

Amazon publishes the pieces separately: Search Catalog breaks your products out by shipping speed but carries no competitive context, while Search Query holds the funnel and competition data but not at catalog level. Joining them is manual spreadsheet work.

What WisePPC shows

We do the join: your funnel and the market's side by side per product — clicks, cart-adds, purchases.

Compare your conversion rate against the market's at each shipping speed — the comparison that actually drives a decision.

The median price buyers actually paid at each step, on both sides — so a lost sale reads as price or delivery promise, not a mystery.

How many distinct search terms each product competes on.

Rate comparisons that stay reliable even when raw volumes are noisy.

Converted Product — the halo your ad reports hide

What Seller Central hides

Amazon credits a sale to the advertised ASIN, even when the shopper actually bought something else in your catalog.

What WisePPC shows

Performance grouped by the product a shopper actually purchased, not just the one you advertised.

An Advertised → Converted view that exposes the halo effect directly: which campaigns quietly sell the rest of your range.

Orders, sales, units, detail-page views, cart-adds and new-to-brand — so a campaign is valued on total catalog impact.

Traffic, Profit & Finance

Sales & Traffic — demand at the listing level

Sessions and page views split by mobile app vs browser, buy-box % and buy-box views, conversion rate, average unit price, units ordered against units actually shipped, and refund rate.

A B2B twin on essentially every metric, so Amazon Business demand stops hiding inside blended totals.

Traffic is counted at the shared product-detail-page level — so you see demand on an ASIN even when you're out of stock: a direct restock signal.

The denominator for how much of your sales is ad-driven vs. everything else.

Product Economics — real profit, not just revenue

A true per-product P&L: net sales minus Amazon's fees, ad spend, and cost of goods.

Net proceeds per unit and net margin — rank products by what you actually keep.

Catch products that sell well but quietly lose money after fees and ads.

Cost of goods reads from Seller Central and shows as 0 if it isn't set there — every other figure is accurate regardless. Cost management inside WisePPC is in development, so costs need never be published to Amazon.

Transactions Ledger — reconcile to the penny

Every transaction Amazon posts, following the deferred → released → disbursed lifecycle.

Totals tie back to your actual deposits — even folding in Multi-Channel Fulfillment and sibling marketplaces.

Break payouts down by transaction type and fee, and tie them to orders and settlements.

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