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Free tools

Free Amazon seller tools

Four calculators for the numbers sellers check most. Type in your figures and read the answer. No sign-up.

The tools

  • ACOS and bid calculator

    What ACOS can I afford, and what should I bid?

    Enter price, cost and conversion rate. Get your break-even ACOS, break-even CPC and a starting max bid.

    Open ACOS and bid calculator

  • FBA fee calculator

    What does Amazon take from each sale, and what do I keep?

    Pick a category and an FBA size tier. See referral and fulfillment fees, net profit and break-even ACoS.

    Open FBA fee calculator

  • FBA vs FBM calculator

    Is Amazon fulfillment cheaper than shipping it myself?

    Compare profit per unit for FBA and self-fulfillment, and find the shipping cost where the two tie.

    Open FBA vs FBM calculator

  • Keyword generator

    Which keywords should I start with, and in which match types?

    Turn seed terms and descriptors into a keyword list in Broad, Phrase and Exact match, plus starter negatives.

    Open Keyword generator

Stop typing in estimates: WisePPC uses your real numbers

These tools use the figures you type in. WisePPC reads your own Amazon Ads and Seller Central data, so profit, ACOS and fees come from your real products.

Start free trialSee how it works

Start with the free trial

Connect your Amazon accounts and see your own numbers.

Start free trial

Free 30-day trial, no credit card. Then $45/month + 1% of Amazon PPC ad spend.