What it does
Type your product terms, the descriptors that set your product apart, and any words to exclude. The generator builds a keyword list with each phrase in Broad, Phrase and Exact match, plus a starter set of negative keywords.
Free tool
Amazon keyword and match-type generator
Build a starting keyword list for a campaign, with every keyword in all three match types and a set of negatives.
Amazon keyword and match-type generator
Enter your seeds and descriptors. The keyword plan rebuilds as you type.
One product term per line, or comma-separated. These are the core phrases shoppers search.
Comma-separated. Each one is prefixed to every seed to build long-tail variations.
Comma-separated. Merged with a curated junk list so you don't pay for irrelevant clicks.
Negative keywords (starter set)
Review before applying. Words like used, refurbished, or wholesale are only junk if you don't sell those.
Suggested campaign structure
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| Keyword | Amazon match types |
|---|
Create each keyword in all three Amazon match types. Copy as CSV exports a Keyword Text + Match Type file (one row per keyword and match type), the two columns Amazon's Sponsored Products bulk sheet uses.
This generates keyword variations, match types, and negatives, not search volume. For real demand data use Amazon Brand Analytics or Product Opportunity Explorer, then use WisePPC's Search Terms and Targeting reports to see which of these terms actually convert.
About this calculator
How to read the result
Each row is a keyword to create in all three match types. Copy as CSV gives you Keyword Text and Match Type columns for Amazon's bulk sheet. Treat the list as a starting point: it shows no search volume, so check demand in Amazon Brand Analytics, then see which terms convert in your search term report.
The formula in plain words
Every seed term is kept as typed, and every descriptor is put in front of every seed (so “thick” and “yoga mat” make “thick yoga mat”). Duplicates are removed and the list stops at 60 keywords. Your negatives come first, followed by a short list of common junk terms.
WisePPC's Search Terms and Targeting reports show which keywords actually get you orders, from your own Amazon Ads data.
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