Selling on Amazon
Lost FBA Inbound Inventory: How We Got $2,654 Back
Units on our closed AWD-to-FBA shipments never arrived. Our AI assistant found the gaps in WisePPC, we filed 10 cases, and Amazon paid 9 in full.
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Guides for Amazon sellers
Plain-English guides on Amazon PPC, selling on Amazon and running your accounts with AI agents.
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AI agentsAmazon Listing Optimization with AI: Let Your Own Agent Edit Listings
Amazon listing optimization with AI that edits your real listings: your own agent reads the listing, drafts titles, bullets, backend keywords, images, new listings and variations, and waits for your approval.
Product updatesWhat's New in WisePPC, October 2026: Run Your Amazon Business with Your Own AI Agents, Seller Tools and $45/Month
Run your Amazon business with your own AI agents: Off, Gated or Direct permissions and an approval queue. Plus seller tools without ad spend, Amazon Ads rules, effective bids and a $45/month Founders plan.
AI agentsHow to Use AI Agents (Claude, ChatGPT, MCP) for Amazon PPC
You don't need a black-box auto-bidder. Connect your own AI — Claude, ChatGPT, or any MCP agent — to your Amazon PPC data, ask in plain English, and approve changes before they go live.
Amazon advertisingAmazon PPC Bid Calculator: Break-Even ACOS, Target ACOS & Max CPC
Stop guessing your Amazon bids. Use this free calculator and the simple formula behind it to turn your price, margin and conversion rate into a break-even ACOS and a target CPC.
- Amazon advertising
What Is Amazon PPC? A Complete Guide for Sellers (2026)
Amazon PPC (pay-per-click) is how sellers advertise on Amazon. Learn how it works, the three ad types, key metrics like ACOS, and how to launch your first campaign.
AI agents
- AI agents
Connect Grok Bot, Claude and Hermes Agent to Amazon Ads and Seller Central (MCP Setup Guide)
MCP setup for Grok Bot, Claude and Hermes Agent: create a key with Off, Gated or Direct permissions, connect your agent, approve your first change.
- AI agents
How We Run Our Amazon Business with AI Agents (and the Guardrails Around Them)
Six jobs our own AI agents do on WisePPC, the Off/Gated/Direct permissions around them, and what we are still testing on our own accounts.
Amazon advertising
- Amazon advertising
Amazon Sponsored Products Benchmarks 2026: ACoS, ROAS, CTR, CVR
Real 2026 Amazon Sponsored Products benchmarks — median ACoS, ROAS, CTR, CVR and US CPC from 69 actively managed accounts, with the full interquartile range.
Amazon advertisingAmazon Negative Keywords: How to Cut Wasted Ad Spend in 2026
Negative keywords are the fastest way to stop wasting Amazon ad spend. Learn the match types, how to mine them from your search-term report, and how to build a negation routine that lowers ACOS.
Amazon advertisingSponsored Products vs Sponsored Brands: Which to Use in 2026
Sponsored Products drive conversions; Sponsored Brands build your brand. Learn how the two Amazon ad types differ, when to use each, and how to run them together.
Amazon advertisingACOS vs ROAS: Which Amazon PPC Metric Should You Track?
ACOS and ROAS measure the same thing from opposite directions. Learn the difference, when to use each, and how to track both to make smarter Amazon PPC decisions.
Amazon advertisingWhat Is a Good ACOS on Amazon? Benchmarks for 2026
A good ACOS isn't a fixed number — it depends on your profit margin and goals. Learn to find your break-even ACOS, read the benchmarks, and set targets that fit your products.
Amazon advertisingHow to Do Amazon Keyword Research: A Step-by-Step Guide (2026)
A step-by-step guide to Amazon keyword research: seed with autocomplete, mine competitors with reverse-ASIN lookups, size search volume, and act on the keywords.
Amazon advertisingThe Amazon Metrics Your Reporting Tool Can't See — And Why They Explain Your 2026 ROAS Drop
Amazon's Jan 2026 view-through attribution change cut DSP and vCPM ROAS, and put 54 'all views' metrics on a unified API most reporting tools haven't integrated. Here's what changed and how WisePPC shows both.
Selling on Amazon
Selling on AmazonWhat Is Amazon FBA? 2026 Costs, FBA vs FBM Math + Free Calculator
How Amazon FBA works in 2026, what it actually costs per unit, and the exact point where FBA beats self-fulfillment (FBM) — with a free break-even calculator.
Selling on AmazonAmazon Seller Central: How to Use It in 2026
A practical 2026 walkthrough of Amazon Seller Central — the dashboard, menus, listings, inventory, ads, pricing, reports, and Account Health — with real annotated screenshots from a live seller account.
Selling on AmazonAmazon FBA Fees in 2026: Full Cost Breakdown + Free Fee Calculator
See exactly what Amazon FBA costs in 2026 — referral fees by category, the current fulfillment-fee tables, storage, and the 3.5% fuel surcharge — then use our free calculator to find your net margin and break-even ACoS.
Selling on AmazonFree Amazon Keyword Tool: Generate Keywords, Match Types & Negatives (2026)
A free Amazon keyword tool that generates keyword variations, match types, and negative keywords — then shows you how to turn them into a working Sponsored Products campaign structure.
Selling on AmazonHow to Sell on Amazon in 2026: Costs, Steps, and Why New Listings Need Ads
How to start selling on Amazon in 2026 — plan pricing, real startup costs, FBA vs FBM, and the cold-start reason a brand-new listing needs ads to earn its first sales.
Selling on AmazonAmazon Seller Account Deactivated? 2026 Reinstatement Playbook + POA Template
Why Amazon deactivates seller accounts in 2026, how to diagnose your exact deactivation reason, the account-health metrics that trigger it, and a Plan of Action (POA) template to get reinstated.
Alternatives
- Alternatives
Top Scale Insights Alternatives & Competitors (2026)
Compare the best Scale Insights alternatives for Amazon PPC in 2026 — see how WisePPC compares on automation, control, and transparent pricing.
- Alternatives
Top Sellozo Alternatives & Competitors (2026)
Compare the best Sellozo alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on features, automation, and pricing.
- Alternatives
Top Teikametrics Alternatives & Competitors (2026)
Compare the best Teikametrics alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on focus, AI, and transparent pricing.
- Alternatives
Top Pacvue Alternatives & Competitors (2026)
Compare the best Pacvue alternatives for Amazon PPC in 2026 — see how WisePPC and other tools stack up on features, focus, and transparent pricing.
Product updates
Product updatesAmazon Attribution Reports: See What Your Google, Meta and Email Traffic Does on Amazon
Amazon Attribution shows what Google, Meta, email and other off-Amazon traffic does on Amazon. How it works, who can use it, how to read the numbers, and how WisePPC now reports it.
Product updatesNew in WisePPC: A Full Amazon Seller Analytics Suite (2026)
WisePPC just shipped seven new analytics reports for Amazon sellers and advertisers — a dedicated Search Term page built after Amazon's July 2026 search-term reporting change, plus Converted Product, Brand Analytics, Sales & Traffic, Product Economics, and a Transactions Ledger.