Amazon PPC software. Your AI agent manages ads. You set the limits.
Your own AI agent finds wasted spend, adjusts bids and budgets, and adds keywords or negatives. You choose what it may change in each marketplace. Gated changes wait for your approval.
- Free 30-day trial
- No credit card
- Needs Amazon Ads connected
- Free 30-day trial
- No credit card
- Needs Amazon Ads connected
Search terms
I'm paying for searches that never sell.
Find the ad spend that never sells. Your agent checks the searches and their orders before proposing exclusions.
What your agent does
- Compares search-term spend and orders over a completed period.
- Checks the exclusions you already have.
- Adds exact or phrase negatives where you have allowed it.
Try asking: “Find searches spending without orders and propose negatives for me to review.”
What you see before you approve
- The search, period, spend and orders behind each proposal.
- The negative match type and the campaign or ad group it affects.
Bids and your target ACoS
My bids don't match what I can afford.
A bid that made sense before can keep spending after results change. Your agent compares performance with your target ACoS and explains the proposed adjustment.
What your agent does
- Reads your saved goal and recent changes.
- Checks whether an Amazon rule controls the bid.
- Proposes changes to target bids or ad-group default bids where you have allowed it.
Try asking: “Compare my bids with my target ACoS and propose changes, leaving recent edits alone.”
What you see before you approve
- The current bid next to the proposed bid.
- The spend, sales, ACoS and reasoning behind the proposal.
Campaign budgets
My budget runs out while useful ads could still sell.
See which campaigns are hitting their budgets and whether their results justify a change. Your agent proposes the new amounts for you to consider.
What your agent does
- Checks where Amazon reports that a campaign hit its budget, alongside its results.
- Compares the campaigns' current budgets.
- Submits budget changes where you have allowed it.
Try asking: “Which campaigns are hitting their budgets? Propose a better split without increasing my total.”
What you see before you approve
- Where a campaign hit its budget, or a clear note when that information is unavailable.
- The current and proposed budgets, and the reason for each change.
Keywords worth keeping
Searches that sell never become keywords I manage.
Useful searches can stay buried in reports. Your agent finds converting terms and proposes exact keywords in the ad groups you choose.
What your agent does
- Compares search-term results.
- Checks the keywords and negatives you already have.
- Adds exact keywords where you have allowed it.
Try asking: “Find converting searches missing from my Sponsored Products keywords and propose exact keywords with starting bids.”
What you see before you approve
- The results behind each search it recommends keeping.
- The destination campaign and ad group, keyword, match type and starting bid.
Where ads appear
I'm paying more for placements that don't earn it.
See which ad spend earns its place. Your agent compares placement results before proposing changes to the extra bid you pay.
What your agent does
- Reads placement results and the campaign's current settings.
- Proposes the placement adjustments Amazon supports, keeping the other settings as they are.
Try asking: “Compare my Sponsored Products placements and propose adjustments based on their results.”
What you see before you approve
- Spend, sales and ACoS for each placement.
- Current and proposed adjustments, and their effect on bids where available.
Approval and weekly changes
Something changed, and I can't tell what or why.
Know what changed before performance moved. Your agent brings together the change history and its recorded reasons, and puts proposed fixes into the queue according to your settings.
What your agent does
- Summarises the week's bid, budget and status changes.
- Matches its own changes to the proposals and reasons it recorded.
- Proposes fixes where you have allowed it.
Try asking: “Summarise last week's Ads changes, show your recorded reasons, and propose any fixes.”
What you see before you approve
- Old and new values, dates, affected campaigns and any recorded reasons.
- Approve and decline controls for Gated changes, the change's status and any failure reason.
- For changes made elsewhere, a reason only if one was recorded.
PPC reports
What you see in WisePPC
See where your ad budget goes. Pick a marketplace and a date range, group by what matters and save the view. Reports cover Sponsored Products, Sponsored Brands and Sponsored Display.
PPC dashboard
Spend, sales and ACoS against the previous period, spend by ad type, and problems such as wasted spend or advertised products that are out of stock.
Search terms
The customer searches that triggered your ads, the target that matched each one, and its spend, orders and sales. Filter to searches without orders and add negatives from the report.
Advertised Product
Campaigns, ad groups, targets, placements and search terms in one grid, with sales of the advertised product kept apart from sales of your other products. Save your layouts and compare daily history.
Amazon Attribution
For accounts that use Amazon Attribution: see clicks, purchases and sales from your tagged off-Amazon links, by campaign, publisher and product. Create tags in the Amazon Ads console; WisePPC reads the results. This report shows sales, not the ad spend on other channels.
Change history
What changed in campaigns, ad groups, ads and targets: old and new values, and when. Your agent's changes are labelled as AI changes. Open a row's history from a report.
WisePPC is an Amazon Ads Verified Partner.
Control and approval
You choose which Ads changes your agent may make
Set each kind of change separately for each Amazon Ads profile. Allow bids in one marketplace and keep budgets Off in another.
Off
Your agent can read your data but can't make this kind of change.
Gated
The change waits in your approval queue, with the reasoning. You approve or decline it.
Direct
WisePPC applies the change without a separate approval step.
The kinds of change you can set
- Bids, including target bids, ad-group default bids and placement adjustments
- Campaign budgets
- Pause or enable campaigns, ad groups, ads and targets
- Keywords, product targets and negatives
- Campaigns, ad groups and ads
- Portfolios and Amazon Ads rules
Bids and placement adjustments share a permission setting. Start with Gated so you can review each proposal.
Limits that stay in place
- Permission applies to the exact Ads profile and kind of change you allow. It isn't inherited from a parent account.
- Your agent can't approve its own change. Only a person signed in to WisePPC can.
- Certain changes to shared Amazon rules, or changes that can't be reversed, still need a person's review, even with Direct.
- Amazon runs its own Ads rules. Your agent checks their effect before proposing changes.
- A failed change stays in the queue with the reason Amazon gave.
Try asking: “What Ads changes am I allowing today, for which profiles, and which ones wait for me?”
Works with your agent
Bring the agent you already use
WisePPC does not include an agent. Yours connects to WisePPC and gets only the permissions you give it.
Grok Bot
Hermes Agent
Claude
ChatGPT
Any MCP client
ChatGPT connects through ChatGPT developer mode. Product names belong to their owners. You use your own account with your agent.
What you need
- Amazon Ads connected to WisePPC.
- Your own agent, with permission for the Ads changes you want it to make.
- Seller Central is optional for Ads management. Connect it and add product costs to see profit alongside ad spend.
Questions
Questions about managing Amazon Ads with your agent
Do I need Seller Central?
No. Amazon Ads is enough for Ads management, PPC reports and change history. Connect Seller Central and add your product costs to see profit alongside ad spend.
Does WisePPC include an agent?
No. Bring your own agent, connect it to WisePPC and allow the Ads changes you want it to make.
Can I allow bids but block budgets?
Yes. Set each kind of change separately for each Amazon Ads profile. You can allow bids and leave budgets Off. Placement changes share the Bids permission.
Can I approve changes first?
Yes. Choose Gated and changes wait in your approval queue with the reasoning. Direct skips separate approval, while certain changes to Amazon rules still need a person's review. Your agent can't approve its own changes.
What if Amazon refuses a change?
The change shows as failed in your queue, with the reason Amazon gave. Your agent can read it and propose a correction.
What does it cost?
The Founders plan is $45 a month plus 1% of your Amazon PPC ad spend. With no ad spend, it's $45 flat. The base price and the 1% stay locked for as long as your subscription stays active; add-ons and new channels are priced separately. Start with a free 30-day trial, full access and no credit card. Cancel any time.
Let your agent start on your Amazon Ads
Start the free trial, connect Amazon Ads, then connect your agent. Choose what it may change and what waits for your approval.
Start free trial30 days, full access, no credit card.