Integration: Amazon Seller Central

Connect Seller Central and see what you really keep

Sign in with your Amazon account and WisePPC brings in your profit, inventory, orders and returns. Your own AI agent can then propose listing changes, and gated changes wait for your approval.

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Seller accounts only
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Connect

How you connect it

You connect from the app. You do not need to run ads.

Start your free trial
Create your account. You can connect Seller Central now or later.
Sign in with Amazon
In the app, choose Seller Central, sign in with your Amazon account and approve access.
Pick a marketplace
WisePPC works across Amazon's regional marketplaces, for example the US, UK, Germany and Japan. Pick one at the top of every report.

Data

What it brings in

The same data fills the reports in the app and is available to your AI agent.

Profit
Profit per product after Amazon fees, refunds and ad spend.
Add your product costs for net profit. Ad spend needs Amazon Ads connected as well.
Inventory
One table across FBA, AWD and your own warehouse.
Orders and returns
Every Amazon order, and which products come back and why.
Finance ledger
Every transaction Amazon posted to your account: shipments, refunds, fees, reimbursements and payouts.
Sales and traffic
All your sales, not just ad sales: sessions, page views and Buy Box share per product and day.
Listings and Brand Analytics
Your listings and their issues, A+ content, and how shoppers search for your products.
Amazon provides Brand Analytics data only for brands in Brand Registry.

Account types

Which accounts it supports

Seller Central is for seller accounts.

Sellers
Supported.
- Profit, product costs, inventory, orders, returns and Brand Analytics
- AI agents that change Seller Central listings
Vendors and KDP authors
Not applicable.
Vendor and KDP accounts have no Seller Central account. Their reports come from Amazon Ads.

Your AI agent

What an AI agent may change

Your agent connects with a key that has the permissions you choose. For each marketplace and kind of change you choose Off, Gated or Direct. Gated changes wait for your approval.

Listings
- Edit a listing's title, bullet points, description, price, quantity and other attributes
- Create a listing
- Delete a listing: this always needs a person's approval and cannot be undone
One listing per change. An edit keeps the previous values, so it can be restored.
Multi-Channel Fulfillment
- Cancel an MCF order
Cancelling has no approval step: the permission is Off or Direct. A cancel cannot be undone.

Off, Gated or Direct

Off
Your agent can read your data but can't make this kind of change.
Gated
The change waits in your approval queue, with the reasoning. You approve or decline it.
Direct
WisePPC applies the change without a separate approval step.

Your agent can't approve its own changes. Only a person signed in to WisePPC can.

Requirements

What you need

A Seller Central seller account. Vendors and KDP authors do not have one.
Seller Central connected for seller tools and listing changes.
Your product costs for net profit.
A key from WisePPC, with its permissions set, to use your own AI agent.

See the seller tools

Questions

Questions about connecting Seller Central

Do I need to run Amazon ads to connect Seller Central?

No. Connect Seller Central on its own and you get profit, product costs, inventory, orders and returns. Connect Amazon Ads as well and your ad spend appears in the profit report.

Does Seller Central work for vendors or KDP authors?

No. Vendor and KDP accounts have no Seller Central account, so the seller tools and listing changes do not apply to them. They use the Amazon Ads reports.

Can my agent change my listings without my approval?

Only if you allow it. For each marketplace and kind of change you choose Off, Gated or Direct. Gated changes wait for your approval. Deleting a listing always needs a person's approval.