Integration: Amazon Ads

Connect Amazon Ads and see where your budget goes

Sign in with your Amazon account and WisePPC brings in your campaigns, targets, search terms and change history. Your own AI agent can then propose ad changes, and gated changes wait for your approval.

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Sellers, vendors, KDP authors and agencies
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Connect

How you connect it

You connect from the app. Amazon Ads works on its own, without Seller Central.

Start your free trial
Create your account. You can connect Amazon Ads now or later.
Sign in with Amazon
In the app, choose Amazon Ads, sign in with your Amazon account and approve access.
See your history
When you connect Amazon Ads, WisePPC loads 24 months of daily history.

Data

What it brings in

The same data fills the reports in the app and is available to your AI agent.

Campaign performance
Campaigns, ad groups, targets, placements and devices, for Sponsored Products, Sponsored Brands and Sponsored Display.
Search terms
The customer searches that triggered your ads, and the spend and sales each one produced.
Targets, bids and rules
Targets and bids, the effective bid after placement adjustments, and your Amazon Ads rules.
The rules are Amazon's. Amazon runs them, and WisePPC shows and edits them.
Change history
Every change to your campaigns, ad groups, ads and targets: what changed, the old and new value, and when. Changes your AI agent made are labelled.
Amazon Attribution
If you use Amazon Attribution, your tagged links report in WisePPC: clicks, detail page views, add-to-carts, purchases and sales.
Tags are created in the Amazon Ads console. WisePPC reads the results.

Account types

What each Amazon account gets

What you can use depends on which Amazon account you connect.

Sellers
Everything.
- Seller tools: profit, product costs, inventory, orders, returns and Brand Analytics
- Amazon Ads reports, Amazon Ads rules and change history
- AI agents that change Amazon Ads and Seller Central listings
Seller tools and listing changes need Seller Central connected. Ad reports and ad changes need Amazon Ads connected.
Vendors and KDP authors
The Amazon Ads side.
- Amazon Ads reports, Amazon Ads rules and effective bids
- Change history
- AI agents that propose Amazon Ads changes, with the approval queue
Vendor and KDP accounts have no Seller Central account, so the seller tools and listing changes do not apply.
Agencies
The Amazon Ads side, for the accounts you manage.
- Amazon Ads reports, rules and change history
- A key for each agent, limited to the accounts and marketplaces you choose
- The approval queue: let the agent do the analysis, and you approve the gated changes
Ad changes need Amazon Ads connected.

Your AI agent

What an AI agent may change

Your agent connects with a key that has the permissions you choose. For each marketplace and kind of change you choose Off, Gated or Direct. Gated changes wait for your approval.

Campaigns and targets
- Campaigns, ad groups and ads
- Targets and negatives
- Portfolios
- Creative assets
Budgets, bids and rules
- Budgets and bids
- Amazon Ads rules
Amazon runs the rules. Your agent can create and edit them.

Off, Gated or Direct

Off
Your agent can read your data but can't make this kind of change.
Gated
The change waits in your approval queue, with the reasoning. You approve or decline it.
Direct
WisePPC applies the change without a separate approval step.

Your agent can't approve its own changes. Only a person signed in to WisePPC can.

Requirements

What you need

Amazon Ads connected, for ad reports and ad changes.
Seller Central is optional. Connect it as well to put your ad spend next to your profit.
Vendors and KDP authors connect Amazon Ads only.
A key from WisePPC, with its permissions set, to use your own AI agent.

See the Amazon Ads reports

Questions

Questions about connecting Amazon Ads

I am a vendor or a KDP author. What can I use?

The Amazon Ads side: reports, Amazon Ads rules, effective bids and change history, plus AI agents that propose Amazon Ads changes. Seller tools and listing changes need a Seller Central seller account.

I run an agency. How do my clients' accounts work?

Connect the Amazon Ads accounts you manage. Give each AI agent its own key, limited to the accounts and marketplaces you choose, and review its proposed changes in the approval queue.

Do I need to connect Seller Central as well?

No. Amazon Ads on its own gives you the PPC reports, rules and change history. Sellers can connect Seller Central as well to put ad spend next to profit.

Which ad types does it cover?

Sponsored Products, Sponsored Brands and Sponsored Display.