Top Amazon Analytics Tools Every Seller Should Use in 2025

To stay competitive on Amazon, sellers need more than great products – they need accurate, real-time data. Analytics tools help sellers track sales, monitor traffic, measure ad performance, and understand buyer behavior. These platforms offer dashboards, reports, and metrics that make decision-making easier. In this guide, we explore the best Amazon analytics tools for sellers in 2025, helping you choose the right solution to grow your business efficiently.

 

1. WisePPC

At WisePPC, we’ve built a data-focused analytics platform for sellers and advertisers on Amazon and other marketplaces. Our goal is to give teams full control over campaign analysis, performance tracking, and real-time decision-making. With the advanced metrics, we help monitor performance across campaigns, ad groups, and individual keywords. Our bulk actions, advanced filters, and on-screen editing tools make campaign management faster and more precise. Visual elements like gradient-based highlights and historical charts simplify large datasets and make it easier to spot trends and outliers over time.

We also support multi-metric charting, granular ad placement analysis, and tools to measure average selling prices and key ad efficiency metrics like TACOS and ACOS. Unlike Amazon’s limited data retention, we store historical data indefinitely, even on the most basic plans. Our platform makes it easy to track real-time performance, identify problem areas automatically, and optimize campaigns without relying on manual processes. Looking ahead, we’re working on new features like dynamic repricing, AI-driven bid adjustments, and automated inventory forecasting to help sellers scale efficiently and make smarter decisions.

 

Key Highlights:

• Real-time and historical performance metrics
• Bulk campaign and keyword editing with filters
• Multi-metric visualizations and trend charts
• Campaign-level and placement-level performance breakdown
• Long-term data storage beyond Amazon’s retention limits
• On-screen campaign editing and metric highlighting
• Centralized analytics for ads and organic results
• Automated insights for underperforming campaigns

 

Who it’s best for:

• Amazon sellers managing multiple campaigns or accounts
• Agencies handling data-driven ad optimization
• Businesses needing long-term campaign analytics
• Teams looking to reduce manual reporting work
• Sellers comparing organic vs ad-driven sales impact

 

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. AMALYZE

AMALYZE is a browser-based toolset built for sellers, vendors, and brand owners on Amazon who want to research products, analyze competitors, and improve their listings across major European marketplaces. Their platform combines keyword research, product data, brand insights, advertising visibility, and inventory analytics in one system. Users can access a wide range of features like reverse ASIN lookup, keyword ranking analysis, and buy box tracking to support both daily operations and long-term strategy. The system also includes modules for research, analytics, advertising, inventory, and notifications, enabling sellers to track ASIN performance in real time and react to market changes quickly.

The tool provides deep access to organic visibility data, keyword suggestions, and SERP volatility tracking. AMALYZE supports product portfolio grouping, seller and brand comparisons, and full KPI visualization. Users can see where competitors are ranked, what ads are shown for key terms, and how listings perform over time. With inventory analysis and advertising API integration, sellers get better control over stock performance and ad campaign data without switching between tools. Trends and keyword demand data are also included, making it easier to spot seasonal shifts or market changes.

 

Key Highlights:

• Product research and competitor tracking across EU marketplaces
• Reverse ASIN lookup and full keyword performance analysis
• Ad performance tracking through integrated Advertising API
• Inventory analysis with buy box and stock monitoring
• SERP volatility and trend analysis tools for market insight
• Dynamic product and brand portfolio creation
• Notification system for tracking changes to selected ASINs
• Deep brand visibility and seller performance comparisons

 

Who it’s best for:

• Amazon vendors and brand owners monitoring performance
• Sellers needing competitive keyword and product research
• Agencies managing multiple ASINs and client brands
• Teams focused on European Amazon marketplaces
• Businesses needing structured campaign, listing, and inventory analysis

 

Contact and Social Media Information:

• Website: www.amalyze.com
• Phone: +1 786 408 6265
• Email: [email protected]
• Address: 201 SE 2nd Ave., Apt. #1406Miami, Florida 33131, USA
• Facebook: www.facebook.com/AMALYZE
• Twitter: x.com/amalyzeit
• Instagram: www.instagram.com/amalyze.tool

 

3. Nozzle

Nozzle is a customer analytics platform built for Amazon sellers who want to understand buying behavior, optimize acquisition strategies, and improve long-term profitability. Their tools focus on customer lifetime value, purchase trends, and retention metrics. By analyzing how customers interact with different ASINs over time, they help sellers identify which products lead to repeat purchases, when retargeting is most effective, and where marketing efforts should be adjusted. Nozzle also supports tracking of breakeven ACoS and customer acquisition cost, giving sellers a clearer view of their marketing return.

They provide insights into customer purchase journeys, including how long it takes to reach repeat purchases and which items customers tend to buy next. Sellers can break down LTV by product, evaluate trends over months or years, and make decisions based on long-term performance rather than short-term sales. This helps in managing ad budgets more efficiently, reducing wasted spend, and uncovering new growth opportunities. Nozzle is used by brands looking for more control over customer data and deeper insights beyond standard ad metrics.

 

Key Highlights:

• Tracks customer lifetime value across time
• Measures acquisition cost and break-even ACoS
• Identifies products that drive repeat purchases
• Highlights optimal retargeting windows
• Breaks down LTV by individual ASIN
• Analyzes customer purchase behavior patterns

 

Who it’s best for:

• Sellers focused on long-term customer retention
• Brands looking to improve ad spend efficiency
• Teams that want to track LTV and CAC metrics
• Businesses seeking insight into repeat purchase behavior
• Sellers optimizing retargeting and upsell strategies

 

Contact and Social Media Information:

• Website: www.nozzle.ai
• Address: 25 Christopher St, London, EC2A 2BS, United Kingdom
• Email: [email protected]
• LinkedIn: www.linkedin.com/company/nozzleai
• Facebook: www.facebook.com/Nozzle-378826412727997
• Twitter: x.com/nozzle_ai
• Instagram: www.instagram.com/nozzle_ai

 

4. AmzScout

AmzScout provides sellers with a suite of analytics tools designed to help identify profitable products and understand market competition. They offer a product database with millions of items, allowing users to explore new product ideas and evaluate their potential profitability. The platform uses AI to assist sellers in optimizing their product listings and pricing strategies. AmzScout also supports supplier search, helping users find reliable manufacturers and compare options efficiently.

Their tools enable users to monitor competitors’ sales, pricing, keywords, and stock levels to gain insights and adjust strategies accordingly. Additionally, the platform offers keyword research tools to create optimized listings and pay-per-click (PPC) campaigns. Educational resources such as live workshops and masterclasses support sellers in learning effective selling strategies and scaling their Amazon business.

 

Key Highlights:

• Large product database for market research
• AI-powered product and listing optimization
• Competitor sales, pricing, and inventory tracking
• Supplier discovery and comparison
• Keyword research and PPC campaign support

 

Who it’s best for:

• Sellers seeking profitable product ideas
• Those needing competitor market insights
• Users looking for supplier sourcing assistance
• Sellers wanting keyword and PPC tools
• Individuals wanting educational support for Amazon selling

 

Contact and Social Media Information:

• Website: amzscout.net
• Email: [email protected]
• Facebook: www.facebook.com/amzscoutcrew

 

5. SellerApp

SellerApp offers a comprehensive analytics platform designed for Amazon sellers looking to manage and improve different aspects of their ecommerce performance. Their system combines real-time tracking, keyword intelligence, PPC automation, and competitor monitoring. Sellers can analyze profit margins at the SKU level, monitor ad performance, and adjust campaigns using automated rules. Tools like the profit dashboard, keyword ranking tracker, and listing quality analyzer help streamline decision-making and improve operational efficiency.

They also provide features for identifying profitable products using detailed filters, tracking keyword trends, and reviewing competitor activity. The platform includes a Chrome Extension that gives access to live product data while browsing Amazon. Sellers can monitor their competitors’ listings, get alerts for price or BSR changes, and access product opportunity scores. PPC tools allow users to optimize bids, manage negative keywords, and automate campaign actions to maintain control of ad spend and increase efficiency.

 

Key Highlights:

• Real-time profit and SKU-level performance tracking
• Automated PPC optimization and keyword management
• Listing quality analysis with actionable suggestions
• Competitor monitoring with custom alerts
• Product research using advanced filtering and live data
• Chrome Extension for real-time product validation

 

Who it’s best for:

• Sellers managing multiple SKUs and ad campaigns
• Teams looking to automate PPC and keyword tracking
• Businesses needing listing optimization tools
• Sellers researching product opportunities
• Users who want live insights while browsing Amazon

 

Contact and Social Media Information:

• Website: www.sellerapp.com
• Email: [email protected]
• Phone: +1-737-225-3338
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, USA
• Instagram: www.instagram.com/sellerapp_insta
• Facebook: www.facebook.com/sellerapp
• LinkedIn: www.linkedin.com/company/sellerapp
• Twitter: x.com/SellerApp_Inc

 

6. CashCowPro

CashCowPro offers a set of analytics and automation tools tailored for Amazon sellers who want to track performance, manage inventory, and improve listings. Their platform supports real-time sales and profit tracking per SKU, giving sellers a clearer view of margins, refunds, and promotion impact. Users can monitor Best Seller Rank, review stock levels, and measure sales velocity to support better inventory decisions. The system also includes keyword tracking features to monitor visibility and performance over time.

The tool provides automation options like A/B testing for listings and automated email messaging for review collection. Sellers can run listing optimization tests directly through the platform and receive performance reports to track changes. CashCowPro also includes access to a product selector database and a Chrome Extension for quick product validation. These features support ongoing business analysis and simplify key tasks like review outreach and keyword monitoring.

 

Key Highlights:

• Real-time profit and sales tracking per SKU
• Keyword performance and ranking analysis
• Inventory and stock level monitoring
• A/B testing tools for listing optimization
• Automated review request emails
• Chrome Extension for product research

 

Who it’s best for:

• Sellers tracking profit and performance by SKU
• Users running listing tests or managing optimization
• Teams handling large product catalogs
• Sellers who need review automation tools
• Businesses needing quick access to product data and trends

 

Contact and Social Media Information:

• Website: www.cashcowpro.com
• Facebook: www.facebook.com/groups/746435485487702

 

7. Eva.guru

Eva.guru provides a suite of Amazon tools that combine advertising automation, analytics, pricing strategy, and inventory control. Their platform uses AI-driven PPC and audience-based marketing to help sellers direct traffic effectively across Amazon and other channels. In addition to ad performance monitoring, they support conversion optimization through listing improvements, content enhancement, and positioning analysis tailored to customer personas.

They also offer inventory-aware advertising features that sync marketing with available stock, helping sellers avoid overspending during low inventory periods. Real-time inventory tracking and automatic restocking tools improve logistics planning. On the analytics side, users can track profitability, forecast trends, and manage pricing with automated suggestions. Their service also includes strategies for reclaiming lost revenue through missed reimbursements and incorrect charge corrections.

 

Key Highlights:

• AI-based advertising and campaign optimization
• Integrated inventory and advertising management
• Real-time profit tracking and pricing suggestions
• Conversion improvement via content and SEO
• Support for multichannel and brand-level operations

 

Who it’s best for:

• Sellers managing ad campaigns and inventory jointly
• Brands optimizing listings and conversion rates
• Teams needing AI-driven insights for pricing and forecasting
• Vendors focused on profit tracking and charge recovery
• Businesses selling across Amazon and other channels

 

Contact and Social Media Information:

• Website: eva.guru
• Phone: +1 (858) 630-4777
• Email: [email protected]
• Address: Eva Commerce, 5770 Aster Meadows PL, San Diego CA 92130, USA

 

8. InventoryLab

InventoryLab offers a set of tools focused on simplifying Amazon seller operations, including product sourcing, listing, shipping, and financial tracking. Their platform combines inventory and accounting features into one system, making it easier for sellers to manage key tasks in a single place. Users can track local inventory, set up custom MSKUs, automate restock alerts, and manage shipping workflows from within the same interface.

Their suite also includes tools for profitability analysis and product research. Sellers can use the ScoutX extension to evaluate products in real time while sourcing and send the results directly to the Stratify system. The Insights module provides detailed performance reporting with clear visualizations that eliminate the need to dig through complex spreadsheets. Each feature is designed to cut down manual work and give sellers more control over operations.

 

Key Highlights:

• Unified platform for listing, shipping, and accounting
• Custom MSKUs and restock automation
• Real-time product research via ScoutX
• Clear profitability and performance insights
• Integrated reporting and local inventory tracking

 

Who it’s best for:

• Sellers managing large inventories across locations
• Those needing integrated financial and inventory tracking
• Teams focused on product research and restocking
• Sellers looking to streamline shipping workflows
• Users who want simplified reporting without spreadsheets

 

Contact and Social Media Information:

• Website: inventorylab.com
• Email: [email protected] 
• Twitter: x.com/inventorylab
• Facebook: www.facebook.com/InventoryLab

 

9. HelloProfit

HelloProfit offers Amazon sellers a central platform for tracking profits, analyzing performance, and managing multiple merchant accounts. Their system combines live sales updates with near real-time syncing from Amazon, allowing users to monitor their business activity as it happens. The tool provides a visual interface to help sellers understand key metrics without relying on complex spreadsheets, including true profit calculations that factor in shipping, product, and ad costs.

The platform supports tracking by SKU and ASIN, offering detailed transaction insights per product. Sellers can view the effects of promotions, analyze keyword and campaign performance, and adjust bids directly within the app. HelloProfit also includes tools for monitoring refund activity, identifying repeat buyers, and receiving alerts for changes in sales velocity. These features aim to simplify business operations and improve visibility across regions and marketplaces.

 

Key Highlights:

• Unified dashboard for profits, sales, and ads
• Real-time updates and near real-time Amazon sync
• Supports multiple merchant accounts and regions
• Tools for refund tracking and customer notes
• SKU and ASIN-level breakdowns with export options

 

Who it’s best for:

• Sellers managing multiple Amazon accounts
• Businesses needing real-time profit visibility
• Users who want integrated ad and campaign control
• Teams handling large catalogs with detailed SKU tracking
• Sellers who rely on transaction-level performance insights

 

Contact and Social Media Information:

• Website: helloprofit.com
• Address: 13400 Route 59 Suite 116-227 Plainfield, IL 60585, USA
• Facebook: www.facebook.com/helloprofit

 

10. Easyship

Easyship provides Amazon sellers with a tool that connects their store directly to a shipping and fulfillment platform. It allows users to sync orders, generate labels, track packages, and automate the creation of shipping documents. The platform integrates with a wide range of global courier services, giving sellers access to discounted shipping rates and flexible delivery options. Users can also configure “if-this-then-that” shipping rules to automate repetitive tasks and improve operational efficiency.

In addition to domestic shipping tools, Easyship supports international sales by calculating import taxes, pre-filling customs documentation, and allowing sellers to pre-pay duties. Sellers can manage returns, link existing courier accounts, and use branded tracking updates to maintain consistency in the customer experience. The tool also includes analytics features to help monitor performance, compare rates, and assess shipping ROI over time.

 

Key Highlights:

• Syncs Amazon orders with integrated shipping tools
• Access to couriers and discounted rates
• Supports automated label generation and shipping rules
• Pre-calculates duties and taxes for global delivery
• Includes shipping analytics and return label tools

 

Who it’s best for:

• Sellers handling international shipments
• Brands looking to automate shipping tasks
• Stores that need flexible courier options
• Amazon sellers seeking lower fulfillment costs
• Teams managing high volumes of orders across regions

 

Contact and Social Media Information:

• Website: www.easyship.com
• Instagram: www.instagram.com/goeasyship
• LinkedIn: www.linkedin.com/company/easyship
• Facebook: www.facebook.com/goeasyship
• Twitter: x.com/goeasyship

 

11. FeedbackWhiz

FeedbackWhiz is designed to help Amazon sellers manage customer feedback, monitor listings, and track profitability from one platform. It automates the process of sending product review and feedback requests using either Amazon’s Buyer-Seller Messaging or the built-in “Request a Review” function. Sellers can customize campaigns or use ready-made templates, with automation tools that adapt to different messaging preferences while remaining compliant with Amazon’s policies.

The platform also includes listing and account monitoring through its alert system, helping sellers detect changes in reviews, pricing, or listing status. It provides near real-time alerts for buy box changes, hijackers, and other account risks. The profits module consolidates financial data, tracks custom expenses, and helps users evaluate product performance. A single dashboard gives access to key business metrics, and the tool includes additional features for sellers.

 

Key Highlights:

• Automates review and feedback requests
• Monitors listings, pricing, and reviews in real time
• Tracks sales and custom business expenses
• Offers cross-platform tools for Amazon and Walmart
• Centralized dashboard with customizable reports

 

Who it’s best for:

• Sellers managing large volumes of customer feedback
• Brands needing real-time alerts on listing changes
• Teams seeking visibility into revenue and costs
• Amazon or Walmart sellers using multi-channel tools
• Users looking to automate review request workflows

 

Contact and Social Media Information:

• Website: www.feedbackwhiz.com
• Email: [email protected]
• Facebook: www.facebook.com/feedbackwhiz
• Twitter: x.com/feedbackwhiz
• Instagram: instagram.com/feedbackwhiz

 

12. Jungle Scout

Jungle Scout offers a suite of tools focused on helping Amazon sellers manage product research, brand visibility, and advertising strategies. Their platform gives sellers access to both 1P and 3P Amazon data, supporting informed decisions in areas like pricing, keyword planning, and competitor benchmarking. Teams can explore market trends, uncover product opportunities, and optimize ad campaigns using demand signals directly from Amazon.

In addition to tracking product and keyword performance, Jungle Scout supports brand management by identifying unauthorized sellers and tracking Buy Box activity. It also helps sellers tailor their marketing strategies using real-time insights into shopper behavior. With tools designed for individual sellers, growing brands, and agencies, the platform integrates data reporting, supplier search, and listing optimization in one environment.

 

Key Highlights:

• Access to 1P and 3P market performance data
• Tools for keyword tracking, product research, and supplier sourcing
• Campaign optimization using real-time trends
• Brand management support including Buy Box tracking
• Data visualization and reporting for business strategy

 

Who it’s best for:

• Amazon sellers focused on product and keyword research
• Brands managing ad performance and pricing
• Agencies supporting multiple seller accounts
• Teams using Amazon data to drive growth decisions
• Sellers needing visibility into 1P and 3P performance metrics

 

Contact and Social Media Information:

• Website: www.junglescout.com
• Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661, USA
• Email: [email protected]
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout

 

13. Analyzer.tools

Analyzer.tools provides Amazon sellers with solutions for bulk product analysis, profit calculation, and sourcing. Their platform is designed to scan large wholesale spreadsheets and evaluate product potential based on a range of customizable filters. Users can process millions of products per hour and review key metrics like estimated sales, pricing trends, and brand restrictions. The tool helps sellers make sourcing decisions by identifying products that meet specific performance and profitability criteria.

Additional features include historical price and sales charts, alerts for Amazon competition or brand IP issues, and storefront scanning to discover competitor listings. Users can also apply reverse sourcing methods using browser search and analyze large datasets beyond Amazon’s default limits. The system offers various tools for identifying B2B opportunities and new supplier leads based on personalized product suggestions.

 

Key Highlights:

• Bulk wholesale spreadsheet scanning
• Profit and sales analysis filters
• Estimated sales and pricing trend charts
• Alerts for brand restrictions and Amazon competition
• Competitor storefront and browser-based product sourcing

 

Who it’s best for:

• Amazon wholesale sellers
• Sellers analyzing large supplier lists
• Users needing automated product filtering
• Sellers avoiding brand/IP claims
• Sellers sourcing via competitor or reverse methods

 

Contact and Social Media Information:

• Website: www.analyzer.tools
• Facebook: www.facebook.com/Analyzer.tools
• Twitter: x.com/Analyzertools
• Email: [email protected]

 

14. KwickMetrics

KwickMetrics offers a structured analytics platform that supports sellers throughout the full lifecycle of managing an Amazon or Walmart business. Their tools are organized around four key stages: listing, promotion, selling, and profit tracking. Sellers can access keyword and competitor research tools, listing performance insights, and features that help boost organic visibility. KwickMetrics also supports campaign management, including PPC tracking, bid optimization, and review monitoring to improve conversion rates.

The platform includes inventory dashboards for both FBA and FBM models, with forecasting and low-stock alerts to maintain availability. For financial clarity, it provides automated profit and loss tracking, margin analysis by SKU, and visibility into key cost components like ad spend and fulfillment fees. The system is designed to eliminate manual processes with real-time dashboards and scheduled reports, supporting both Amazon and Walmart integrations from a single interface.

 

Key Highlights:

• Keyword research and listing optimization tools
• Integrated Amazon and Walmart ad campaign tracking
• Inventory forecasting and stock alerts
• Automated P&L tracking and margin analysis
• Real-time dashboards and report automation

 

Who it’s best for:

• Amazon and Walmart sellers managing multiple SKUs
• FBA and FBM businesses needing inventory oversight
• Sellers focused on profit margin visibility
• Brands using PPC campaigns across marketplaces
• Sellers looking to simplify multi-stage analytics workflows

 

Contact and Social Media Information:

• Website: www.kwickmetrics.com
• Email: [email protected]
• Phone: (+91) – 63697 75711
• Facebook: www.facebook.com/kwickmetricsapp
• Twitter: x.com/KwickMetrics
• Instagram: www.instagram.com/kwickmetrics
• LinkedIn: www.linkedin.com/company/kwickmetrics

 

15. Viral Launch

Viral Launch provides a suite of analytics and optimization tools designed to support Amazon sellers in product research, performance tracking, and business decision-making. Their system helps users explore market trends, monitor competitor activity, and identify opportunities based on high-demand and low-competition product niches. The platform integrates tools that allow sellers to estimate sales, track keyword performance, and uncover insights across the product lifecycle.

Along with analytics, Viral Launch includes tools and services to support financial oversight and operational improvements. These include reimbursement audits, automated claim processing, and Amazon-specific accounting features like real-time reporting and simplified bookkeeping. Sellers can also connect their data with platforms such as Google Sheets or Tableau to further analyze performance metrics and optimize strategy.

 

Key Highlights:

• Product research with market trend and competition tracking
• Tools for keyword tracking and sales estimates
• Integration with Google Sheets, Tableau, and PowerBI
• Services for Amazon reimbursement audits and claim management
• Accounting tools for expense tracking and financial reporting

 

Who it’s best for:

• Sellers looking for data-driven product validation
• Businesses needing financial oversight tools
• Users integrating Amazon data with business intelligence platforms
• Sellers aiming to automate reimbursement claims
• Brands focusing on performance monitoring and optimization

 

Contact and Social Media Information:

• Website: viral-launch.com
• Email: [email protected]
• Address: 12110 Sunset Hills Rd, Reston, VA 20190, USA
• Facebook: www.facebook.com/virallaunchamazonsoftware
• Instagram: www.instagram.com/viral_launch
• Twitter: x.com/viral_launch
• LinkedIn: www.linkedin.com/company/viral-launch

 

Conclusion

Choosing the right Amazon analytics tool in 2025 can make a significant difference in how effectively sellers manage their business. Whether it’s tracking profits, managing inventory, optimizing ad spend, or identifying new product opportunities, these tools offer targeted features to support informed decision-making. By selecting tools that align with their business model and growth stage, sellers can streamline operations, reduce errors, and stay competitive in a dynamic marketplace.

Ultimately, there’s no one-size-fits-all solution. The best results come from understanding your specific needs and using analytics to guide every part of your Amazon strategy – from product listing to fulfillment.