Author: manager

Running a successful Amazon business requires sharp insights into your sales, inventory, and customer behavior. The right Amazon reporting tools help sellers track performance, uncover trends, and make data-driven decisions to grow their store. In this article, we explore the best tools available to simplify and enhance your Amazon reporting process.

 

1. WisePPC

We provide a platform that helps businesses analyze and improve their marketplace performance, including Amazon sales and advertising. Our tools allow us to track key sales and ad metrics in real time, giving us a clear view of how campaigns are performing. We focus on providing detailed insights so that we can make informed decisions to adjust and optimize strategies effectively.

Our system supports managing multiple campaigns at once through bulk updates, which saves time and increases efficiency. We also gather granular data, such as hourly performance for each ad placement and target, which helps us pinpoint exactly where adjustments are needed to boost sales and improve advertising outcomes.

 

Key Highlights:

• Verified Amazon Ads partner integration
• Real-time tracking of sales and ad performance
• Bulk campaign and target management
• Hourly detailed analytics per target and ad placement
• Flexible filters for customized data views

 

Services:

• Amazon sales and advertising analytics
• Cross-channel performance monitoring
• Campaign management and bulk editing
• Historical performance reporting
• Custom dashboard creation and reporting tools

 

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. SellerApp

SellerApp is an Amazon analytics platform that combines data, technology, and artificial intelligence to help e-commerce brands grow their business with data-driven insights and tools. The platform offers a comprehensive suite of features designed to assist sellers in optimizing their Amazon operations. SellerApp provides tools for product research, keyword analysis, and advertising management, enabling users to make informed decisions and improve their sales performance.

The platform’s product research tools allow sellers to identify profitable product opportunities by analyzing market trends and competition. Keyword analysis features help in discovering high-converting keywords to enhance product visibility. Additionally, SellerApp’s advertising management tools assist in optimizing PPC campaigns, tracking performance, and maximizing return on investment.

 

Key Highlights:

• Comprehensive suite of Amazon analytics tools
• AI-driven insights for product and keyword research
• Advertising management and optimization features
• Real-time performance tracking and reporting
• User-friendly interface with customizable dashboards

 

Contact and Social Media Information:

• Website: www.sellerapp.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerapp
• Twitter: x.com/SellerApp_Inc
• LinkedIn: www.linkedin.com/company/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• Phone: +1-737-225-3338

 

3. AgencyAnalytics

AgencyAnalytics offers an Amazon Ads reporting tool that provides a full view of clients’ Amazon ad spend, clicks, and sales. The platform brings essential campaign insights together, making it easy to optimize performance. Users can transform complex metrics into clear, client-friendly reports that reveal what’s working and where improvements are needed.

The Amazon Ads reporting tool integrates with Amazon Ads to provide in-depth campaign analytics, keyword performance, and other key metrics. It allows users to monitor PPC metrics such as clicks, conversions, and units sold, helping to track campaign performance and make data-driven decisions.

 

Key Highlights:

• Integration with Amazon Ads for comprehensive campaign insights
• In-depth analytics for clicks, conversions, and sales
• Customizable and client-friendly reporting
• Automated reporting to streamline workflow
• User-friendly interface for easy navigation

 

Contact and Social Media Information:

• Website: agencyanalytics.com
• E-mail: [email protected]
• Facebook: www.facebook.com/AgencyAnalytics
• Twitter: x.com/agencyanalytics
• LinkedIn: ca.linkedin.com/company/agencyanalytics
• Instagram: www.instagram.com/agencyanalytics
• Address: 134 Peter Street, Suite 1302 Toronto, ON, Canada M5V 2H2

 

4. InetSoft

InetSoft’s Amazon reporting tool is a business intelligence application that runs on AWS, offering maximum self-service capabilities. The platform is designed to provide interactive dashboards and visual analytics for Amazon sellers. InetSoft’s reporting application allows users to create customized reports and dashboards, enabling them to analyze and visualize their Amazon data effectively.

The tool supports data mashup capabilities, allowing users to combine data from multiple sources for comprehensive analysis. InetSoft’s platform is known for its ease of deployment and user-friendly interface, making it accessible for users with varying levels of technical expertise.

 

Key Highlights:

• AWS-based platform for scalable reporting
• Interactive dashboards and visual analytics
• Data mashup capabilities for comprehensive analysis
• Self-service features for customized reporting
• User-friendly interface with easy deployment

 

Contact and Social Media Information:

• Website: www.inetsoft.com
• Facebook: www.facebook.com/inetsofttechnology
• Twitter: x.com/InetSoftTech
• LinkedIn: www.linkedin.com/company/inetsoft
• Phone: +1.732.424.0400

 

5. Two Minute Reports

Two Minute Reports is a specialized tool that seamlessly integrates Amazon Seller Central accounts with Google Sheets or Looker Studio, allowing users to create custom sales reports or utilize pre-built templates. The platform is designed to simplify the reporting process for Amazon sellers, enabling them to generate detailed sales reports quickly and efficiently.

The tool provides automated reporting capabilities, reducing the time and effort required to compile and analyze sales data. By integrating with Google Sheets and Looker Studio, Two Minute Reports offers flexibility in data visualization and reporting, catering to the needs of various users.

 

Key Highlights:

• Integration with Amazon Seller Central for seamless data access
• Automated reporting to save time and effort
• Customizable reports and pre-built templates
• Compatibility with Google Sheets and Looker Studio
• User-friendly interface for easy setup and use

 

Contact and Social Media Information:

• Website: twominutereports.com

 

6. Sellerboard

Sellerboard offers a reporting and analytics tool that helps Amazon sellers monitor sales, fees, refunds, advertising costs, and net profit at a glance. Their platform includes various scheduled reports – like orders, product dashboards, ad performance, repeat customers, and stock history – so they can stay informed without pulling data manually. They also provide chart, trends, and P&L views to understand metrics over time and spot areas to act on.

They support alerting for critical events, such as listing changes, brand or category updates, fee adjustments, Buy Box loss, negative feedback, low stock, or restock triggers. The tool also includes an autoresponder for review requests via automated emails, and allows customization of alerts and roles to control access.

 

Key Highlights:

• Scheduled reports: orders, product, advertising, repeat buyers, stock history
• Chart, trends, P&L views for time-based analysis
• Alerts for listing changes, fees, Buy Box, feedback, inventory
• Autoresponder for review campaigns
• Custom roles and access rights

 

Contact and Social Media Information:

• Website: sellerboard.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

 

7. Gorilla ROI

Gorilla ROI provides an analytics tool that connects with Amazon to deliver real-time data on sales performance, revenue trends, customer behavior, and brand analytics. The platform includes customizable templates and advanced analytics that help them review market basket details, demographics, search terms, pricing trends, and competitor behavior. Insights from Amazon Brand Analytics are used to refine keywords and campaigns.

Their setup works with Google Sheets and Looker Studio to present Amazon data in familiar dashboards. They offer metrics like CTR, AOV, ROAS, volume, and repricing comparisons to help contextualize ad and pricing strategies.

 

Key Highlights:

• Real-time Amazon sales and customer behavior data
• Integration with Brand Analytics: search terms, demographics, basket analysis
• Customizable report templates
• Connects to Google Sheets and Looker Studio
• Tracks ad performance metrics and repricing views

 

Contact and Social Media Information:

• Website: www.gorillaroi.com
• E-mail: [email protected]

 

8. Jungle Scout

Jungle Scout provides a sales analytics module that lets users track real-time and historical sales, fees, profit, ROI, revenue, unit sales, and net margins via dashboards or product-level reports. AI Assist analyzes profit data (revenue, COGS, fees) and generates financial insights to flag cost-saving or growth opportunities.

They allow per-ASIN or SKU drill-downs into performance, including PPC campaign results, refunds, reimbursements, and FBA metrics. Additional tools like Inventory Manager forecast stock needs and help avoid stockouts or excess fees. Their Chrome extension also surfaces demand and profit info directly on Amazon pages.

 

Key Highlights:

• Multi-product and product-level sales/profit dashboards
• AI-generated profit analysis and optimization suggestions
• Tracks fees, refunds, reimbursements, COGS
• Inventory forecasting and stock-out prevention
• Chrome extension for on-page market insights

 

Contact and Social Media Information:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661

 

9. SellerLegend

SellerLegend offers a unified dashboard that displays sales, revenue, orders, inventory, profits, COGS, PPC, and more. Users can customize views with widgets spanning marketplace, product, and customer metrics. They also support automated reporting and alerting to minimize repetitive manual work.

Their platform includes tools for FBA storage management, including shipment tracking, storage fee breakdowns, and restocking recommendations. They also expose data on ads, COGS, guest access via API, and manage user permissions for team members.

 

Key Highlights:

• Near-real-time dashboard with customizable widgets
• Automated reporting and task automation
• FBA storage and shipment analytics
• Amazon Ads performance tracking
• API support and role-based access control

 

Contact and Social Media Information:

• Website: sellerlegend.com 
• E-mail: [email protected]
• Facebook: www.facebook.com/SellerOracle
• Twitter: x.com/SellerLegend
• LinkedIn: www.linkedin.com/company/sellerlegend
• Instagram: www.instagram.com/sellerlegendltd
• Address: 5 Masters Orchard Wattons Lane Southam CV47 0JD UK
• Phone: +44 7767 340 838

 

10. Reporting Ninja

Reporting Ninja provides a platform focused on Amazon Ads reporting that lets users visualize campaign data through drag-and-drop editors. They offer custom reports for sponsored brands and display ads, breaking them down by campaign, ad group, ASIN, keyword, and placement. Reports can include video or non-video creatives, with visual widgets tailored to user needs. Users can schedule these reports to run weekly or monthly and have them emailed automatically.

They allow customization of branding elements like logos, fonts, and colors to maintain consistency. The editor supports filters and custom widgets to fine-tune reports, helping users track ad tactics and placements over time. The goal is to centralize Amazon Ads data into easily interpreted templates while automating delivery.

 

Key Highlights:

• Visual report builder with drag-and-drop functionality
• Detailed breakdowns by campaign, ad group, ASIN, keyword, and placement
• Separate insights for sponsored brands and display ads
• Scheduled report automation via email
• Custom branding with logo, colors, and fonts

 

Contact and Social Media Information:

• Website: www.reportingninja.com
• E-mail: [email protected]
• Facebook: www.facebook.com/reportingninja
• Twitter: x.com/reportingninja
• LinkedIn: www.linkedin.com/company/reporting-ninja

 

11. AMA‑X

AMA‑X offers an Amazon Seller reporting tool with intuitive dashboards that surface key performance metrics. The dashboards are fully customizable, and users can select the metrics most relevant to their business goals. They also offer alerting features that notify users of important changes, such as sales drops or listing issues.

Their automated report delivery system sends scheduled reports directly to users’ inboxes. Critical changes are flagged through alerts, helping users stay aware of trends without manually checking their dashboards. The tool is designed to bring together fragmented Amazon data and present it in a centralized location, making it easier to monitor account health.

 

Key Highlights:

• Customizable dashboards with clear visualizations
• Automated report scheduling to inbox
• Alerts for key events and performance shifts
• Centralized view combining fragmented data
• Straightforward user experience

 

Contact and Social Media Information:

• Website: www.ama-x.com
• E-mail: [email protected]
• Address: Viktualienmarkt 8 80331 München Deutschland

 

12. Goat Consulting

Goat Consulting offers a tailored reporting service built on Google Data Studio, combining Seller Central and Vendor Central data for strategic insights. Users receive payment breakdowns, transaction details, and operational reports covering orders, sales, inventory, and advertising. The service is designed to track performance against defined goals and help guide improvements.

Their reports include managerial dashboards that show trends and exceptions across key metrics. They update these reports regularly, aiming to give clients a clear view of their Amazon business performance. The emphasis is on using current data to assess account health and inform action plans.

 

Key Highlights:

• Google Data Studio dashboards covering sales, payments, inventory, and ads
• Regular updates for performance tracking
• Payment reports with order-level breakdowns
• Strategy‑focused managerial dashboards
• Reporting built around client goals and metrics

 

Contact and Social Media Information:

• Website: www.goatconsulting.com
• Address: 5100 W 36th St #16126 Minneapolis, MN 55416

 

13. DataHawk

DataHawk offers a cloud-based analytics platform designed for Amazon sellers, vendors, and consultants to monitor and optimize performance. Their system enables users to track product and keyword rankings, sales rank changes, pricing, reviews, and Buy Box metrics. It also supports customizable alerts when key metrics shift, and it allows comparisons of organic rank and listing details across multiple products, giving users a clear view of their competitive position.

Their platform connects to external BI tools like Power BI, Google Sheets, Snowflake, and BigQuery, offering flexibility in data handling and reporting. AI-powered features help automate data hygiene, highlight anomalies, and recommend actions, while users retain full control over data export and integration.

 

Key Highlights:

• Tracks product and keyword performance, BSR, pricing, and reviews
• Customizable alerts on listing changes and ranking shifts
• Integrates with BI tools and cloud data warehouses
• AI-driven anomaly detection and action guidance
• Full data export with flexible access options

 

Contact and Social Media Information:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 31 Rue Vivienne 75002 Paris, France

 

14. Perpetua

Perpetua focuses on Amazon advertising by offering a platform that tracks PPC and DSP campaign performance across sponsored products, brands, display, and Amazon DSP ads. The platform includes real-time dashboards showing metrics such as ROAS, CPC and click-through rates. They also support automated bid optimization, budget pacing, hourly reporting, and keyword harvesting, aiming to streamline campaign management.

Their system supports custom report creation and comparison over date ranges, along with scheduling and team-level dashboards. Features like audience targeting, dayparting controls, and cross-channel performance tracking help users align reporting to both on-Amazon ads and off-Amazon DSP activity.

 

Key Highlights:

• Tracks PPC and DSP metrics across ad formats in real time
• Automated bid and budget optimization
• Hourly data insights and dayparting controls
• Custom reporting with date-range comparisons
• Combines sponsored ads and DSP performance views

 

Contact and Social Media Information:

• Website: perpetua.io
• E-mail: [email protected]
• Facebook: www.facebook.com/perpetualabs
• Twitter: x.com/PerpetuaLabs
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Instagram: www.instagram.com/perpetua.io
• Address: 36 Maplewood Ave Portsmouth, NH 03801

 

15. HelloProfit

HelloProfit provides a tool that pulls data from Amazon Seller Central into centralized dashboards displaying sales, profits, ads, refunds, and order-level insights. Users can search and tag orders, view repeat buyer trends, monitor refunds and promotions, and drill into per-ASIN profitability and fees.

Their platform also supports multiple merchant accounts and syncs data in near real time. Users receive instant alerts for sales velocity, lost Buy Box, or other critical account events. Reporting features include payout breakdowns by SKU/ASIN and detailed PPC metrics for campaign, ad, keyword, and search term levels.

 

Key Highlights:

• Unified dashboards for sales, profit, refunds, ads, and promotions
• Searchable order and customer insights, including repeat buyers
• Multi-account support with near real-time data syncing
• Instant alerts for key events like Buy Box loss or sales spikes
• Detailed payout and PPC reporting by SKU and ad level

 

Contact and Social Media Information:

• Website: helloprofit.com
• Facebook: www.facebook.com/helloprofit
• Address: 13400 Route 59 Suite 116-227 Plainfield, IL 60585

 

Conclusion

Choosing the right Amazon reporting tool depends on what data sellers want to focus on and how they prefer to analyze it. Some tools specialize in advertising metrics, others focus on profit tracking, and some offer broader insights into product performance, keyword rankings, and customer behavior. Many tools also integrate with third-party platforms, which helps streamline reporting and decision-making across teams.

Using these tools regularly helps sellers monitor trends, spot issues early, and adjust strategies based on real performance data. Whether managing a single brand or multiple accounts, reliable reporting tools can support clearer insights and more informed decisions in a fast-moving marketplace like Amazon.

Running a successful Amazon store doesn’t have to cost a fortune. Whether you’re a new seller or scaling up, free tools can give you a competitive edge. From product research to keyword tracking and listing optimization, this guide highlights the top free Amazon seller tools to help you improve efficiency, boost visibility, and increase sales – without spending a dime.

 

1. WisePPC

At WisePPC, we provide tools that help us and other sellers understand how their Amazon ad campaigns are performing without complicated setups. Our platform gathers detailed information about ads and sales so we can easily spot what’s working and what needs attention. We also built features to update many campaigns or bids at once, making management simpler and faster.

We focus on showing trends over time with clear visuals to help sellers adjust their strategies based on actual data. Our system supports different ad types and even connects with other selling platforms, so managing multiple channels is more straightforward from one place.

 

Key Highlights:

• Detailed ad and sales data in one platform
• Bulk editing for campaigns and bids
• Visual trend analysis over time
• Support for multiple sales platforms

 

Services:

• Ad and sales performance tracking
• Bulk campaign and bid management
• Trend and data visualization
• Multi-platform integration

 

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. SellerApp

SellerApp offers a suite of free tools designed to assist Amazon sellers in various aspects of their business. The FBA Calculator helps users estimate profitability by analyzing pricing, costs, and FBA charges. The Listing Quality Checker evaluates product listings to enhance both discoverability and desirability. Additionally, the Product Description Editor allows sellers to create professional listings without requiring HTML knowledge.

These tools aim to streamline the process of managing and optimizing Amazon listings, providing sellers with the necessary resources to improve their product visibility and sales performance.

 

Key Highlights:

• FBA profitability estimation
• Listing quality evaluation
• Professional product description creation
• No HTML knowledge required

 

Contact and Social Media Information:

• Website: www.sellerapp.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerapp
• Twitter: x.com/SellerApp_Inc
• LinkedIn: www.linkedin.com/company/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• Phone: +1-737-225-3338

 

3. Helium 10

Helium 10 provides a range of free tools to support Amazon sellers in optimizing their operations. The Chrome Extension offers on-the-go insights into product data, while the Amazon PPC Audit tool assists in analyzing and improving advertising campaigns. The Anomaly Tracker monitors account health, alerting users to potential issues, and the QR Code Generator facilitates easy sharing of product information.

These tools are designed to enhance the efficiency and effectiveness of Amazon selling strategies, offering valuable insights and functionalities without additional cost.

 

Key Highlights:

• On-the-go product data insights
• Advertising campaign analysis
• Account health monitoring
• Easy sharing of product information

 

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

4. Jungle Scout

Jungle Scout offers free tools aimed at aiding Amazon sellers in product research and sales estimation. The Profit Calculator assists in determining potential profits by analyzing various cost factors, while the Sales Estimator provides insights into expected sales volumes for specific products. These tools are intended to help sellers make informed decisions regarding product selection and market strategies.

By utilizing these resources, sellers can gain a better understanding of the financial aspects of their business, enabling more strategic planning and decision-making.

 

Key Highlights:

• Profit estimation based on cost analysis
• Sales volume predictions for products
• Informed decision-making support
• Strategic planning assistance

 

Contact and Social Media Information:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661

 

5. SellerSprite

SellerSprite offers a comprehensive set of free tools designed to assist Amazon sellers in product research, keyword optimization, and market analysis. The Keyword Research tool provides insights into search volume, competition, and CPC, while the Reverse ASIN feature allows users to analyze competitors’ keywords. The Listing Builder aids in creating optimized product listings, and the Sales Estimator helps predict potential sales volumes.

These tools are tailored to support sellers in enhancing their product visibility, optimizing listings, and making data-driven decisions to improve overall business performance.

 

Key Highlights:

• Comprehensive keyword research insights
• Competitor keyword analysis
• Optimized product listing creation
• Sales volume predictions

 

Contact and Social Media Information:

• Website: www.sellersprite.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellersprite.us
• Twitter: x.com/SellerSprite_EN

 

6. ProfitGuru

ProfitGuru is a free software that offers a comprehensive suite of Amazon seller tools, enhanced with an AI Assistant. It aids sellers in identifying profitable products, analyzing market trends, and optimizing listings. The platform provides insights into sales performance, helping users make informed decisions to improve their business outcomes.

These tools are designed to streamline the process of managing and optimizing Amazon listings, providing sellers with the necessary resources to enhance product visibility and sales performance.

 

Key Highlights:

• AI-powered product research
• Market trend analysis
• Sales performance insights
• Listing optimization tools

 

Contact and Social Media Information:

• Website: www.profitguru.com
• Address: 1042 Fort Union Blvd, Ste #493 Midvale, UT 84047

 

7. Tool4Seller

Tool4Seller is an Amazon seller app that assists in managing and boosting Amazon businesses. It provides sales analytics, PPC optimization, and competitor tracking. The platform offers tools for keyword research, reverse ASIN lookup, and FBA calculations, enabling sellers to make data-driven decisions to enhance their operations.

These tools aim to simplify the process of managing and optimizing Amazon listings, providing sellers with the necessary resources to improve product visibility and sales performance.

 

Key Highlights:

• Sales analytics and PPC optimization
• Competitor tracking and keyword research
• Reverse ASIN lookup and FBA calculations
• Data-driven decision-making tools

 

Contact and Social Media Information:

• Website: www.tool4seller.com
• E-mail: [email protected]
• Facebook: www.facebook.com/tool4seller
• Twitter: x.com/tool4seller
• LinkedIn: www.linkedin.com/company/tool4seller

 

8. Seller Assistant

Seller Assistant is an all-in-one Amazon seller software designed for bulk product research and wholesale list analysis. It combines extensions like Seller Assistant Extension, IP-Alert Extension, and VPN by Seller Assistant. The platform offers tools such as Bulk Restrictions Checker, Price List Analyzer, and Brand Analyzer to assist sellers in finding profitable deals.

These tools are tailored to support sellers in enhancing their product visibility, optimizing listings, and making data-driven decisions to improve overall business performance.

 

Key Highlights:

• Bulk product research and wholesale list analysis
• Extensions for enhanced functionality
• Tools for restrictions checking and price list analysis
• Brand analysis features

 

Contact and Social Media Information:

• Website: www.sellerassistant.app
• Facebook: www.facebook.com/sellerassistantappeng
• Twitter: x.com/sellerassistapp
• Instagram: www.instagram.com/sellerassistant.app

 

9. SmartScout

SmartScout offers a suite of tools designed to assist Amazon sellers in various aspects of their business. The platform provides access to a comprehensive database of Amazon sellers, allowing users to analyze competitors, identify profitable opportunities, and explore product demand. Additionally, SmartScout offers features like brand analysis, keyword tracking, and profitability estimation to support data-driven decision-making.

These tools aim to streamline the process of managing and optimizing Amazon listings, providing sellers with the necessary resources to enhance product visibility and sales performance.

 

Key Highlights:

• Comprehensive Amazon seller database
• Competitor analysis and opportunity identification
• Brand analysis and keyword tracking
• Profitability estimation tools

 

Contact and Social Media Information:

• Website: www.smartscout.com
• Facebook: www.facebook.com/smartscout.pro
• Instagram: www.instagram.com/smartscout_com

 

10. Analyzer.Tools

Analyzer.Tools is a software solution designed to assist Amazon sellers in sourcing and analyzing products. The platform offers features like bulk wholesale spreadsheet scanning, estimated sales calculations, and historical sales and pricing data. Additionally, Analyzer.Tools provides tools for brand IP alerts and seller review analysis to help users make informed sourcing decisions.

These tools are tailored to support sellers in enhancing their product visibility, optimizing listings, and making data-driven decisions to improve overall business performance.

 

Key Highlights:

• Bulk wholesale spreadsheet scanning
• Estimated sales and pricing analysis
• Brand IP alerts and seller review insights
• Customizable filtering and sorting options

 

Contact and Social Media Information:

• Website: www.analyzer.tools
• E-mail: [email protected]
• Facebook: www.facebook.com/Analyzer.tools
• Twitter: x.com/Analyzertools

 

11. Gorilla ROI

Gorilla ROI provides tools aimed at assisting Amazon sellers in managing their business operations. The platform offers features like automated data syncing to Google Sheets, customizable reporting dashboards, and tools for tracking advertising performance. Additionally, Gorilla ROI provides resources like free spreadsheet templates and guides to support sellers in optimizing their operations.

These tools are designed to help sellers monitor and optimize various aspects of their Amazon business, ensuring efficient management and improved profitability.

 

Key Highlights:

• Automated data syncing to Google Sheets
• Customizable reporting dashboards
• Advertising performance tracking tools
• Access to free spreadsheet templates and guides

 

Contact and Social Media Information:

• Website: www.gorillaroi.com
• E-mail: [email protected]

 

12. SellerTools

SellerTools offers a comprehensive suite of tools designed to assist Amazon sellers in optimizing their business operations. The platform provides features like keyword research, listing optimization, and competitor analysis. Additionally, SellerTools offers automation tools for managing transactions and launching products, as well as alerts to monitor product performance.

These tools aim to streamline the process of managing and optimizing Amazon listings, providing sellers with the necessary resources to enhance product visibility and sales performance.

 

Key Highlights:

• Keyword research and listing optimization tools
• Competitor analysis and reverse ASIN search
• Automation tools for transactions and product launches
• Alerts to monitor product performance

 

Contact and Social Media Information:

• Website: www.seller.tools
• E-mail: [email protected]
• Facebook: www.facebook.com/SellerToolsApp
• Twitter: x.com/SellerToolsLLC
• LinkedIn: www.linkedin.com/company/sellertools
• Instagram: www.instagram.com/seller.tools
• Address: 5940S Rainbow Blvd. Ste 400 # 72094 Las Vegas, NV 89118-2507 United States

 

13. MerchDominator

MerchDominator is a free tool designed to assist sellers in the print-on-demand (POD) space, particularly those utilizing platforms like Merch by Amazon, Etsy, Redbubble, and Kindle Direct Publishing. It offers features such as keyword research, trend tracking, and niche analysis to help sellers identify profitable opportunities and optimize their product offerings.

The tool provides insights into top-selling products, seasonal trends, and low-competition keywords, enabling sellers to make informed decisions about their designs and listings. Additionally, MerchDominator includes a trademark alert system to help users avoid potential intellectual property issues.

 

Key Highlights:

• Keyword research and trend tracking
• Niche analysis and product discovery
• Trademark alert system
• Integration with multiple POD platforms

 

Contact and Social Media Information:

• Website: merchdominator.com
• Facebook: www.facebook.com/merchdominator
• LinkedIn: www.linkedin.com/company/merch-dominator
• Instagram: www.instagram.com/merchdominator

 

14. SellerSonar

SellerSonar offers a suite of free tools aimed at helping Amazon sellers optimize their listings and manage their businesses more effectively. The Listing Quality Checker analyzes product listings to ensure they meet Amazon’s standards and are optimized for search visibility. The FBA Calculator assists in estimating fulfillment costs, helping sellers price their products competitively while maintaining profitability.

These tools are designed to streamline the process of managing and optimizing Amazon listings, providing sellers with the necessary resources to enhance product visibility and sales performance.

 

Key Highlights:

• Listing optimization through AI-powered analysis
• FBA fee estimation for accurate pricing
• Tools to monitor performance and maximize profits
• No Seller Central account required for access

 

Contact and Social Media Information:

• Website: sellersonar.com
• E-mail: [email protected]
• Facebook: www.facebook.com/people/SellerSonar/100067995997916
• LinkedIn: www.linkedin.com/company/sellersonar
• Address: 244 Madison Avenue, 10016-2417, New York City, NY, USA
• Phone: +1 (917) 525-5899

 

Conclusion

Using free Amazon seller tools can help sellers manage their businesses more efficiently and make smarter decisions without upfront costs. These tools provide valuable insights into product research, listing optimization, sales tracking, and competitor analysis, all of which contribute to improving visibility and profitability on Amazon.

While each tool offers different features, combining several can create a well-rounded approach to growing an Amazon business. Sellers can leverage these resources to save time, reduce errors, and respond quickly to market changes, supporting steady growth over time.

Running ads on Amazon requires more than just a budget. To stay competitive and profitable, sellers need tools that simplify campaign management, track performance, and uncover opportunities. In this guide, we break down the key Amazon ad tools that support smarter decisions and better results for sellers at any level.

 

1. WisePPC

We built WisePPC as a centralized platform to help manage marketplace ads and sales performance from one place. Our system connects directly to Amazon and Shopify, offering real-time visibility into campaign data, product-level trends, and ad impact on sales. We focus on removing the guesswork from advertising by combining advanced analytics, automation, and flexible filtering tools. This gives users the ability to make quick, informed changes across thousands of campaigns and targets.

With WisePPC, we allow direct edits within the dashboard, bulk actions based on filtered data, and granular control over bids, budgets, and naming. Our charts support multiple metrics and timeframes to help identify performance patterns. Users can analyze ad placement, match type, campaign type, and bidding strategy without needing to switch tools. Historical data stays accessible for years, not just weeks, making it easier to analyze long-term trends. We also support multi-account tracking, and upcoming features include AI-based bidding and inventory forecasting.

 

Key Highlights:

• Unified dashboard for sales and ad data from Amazon and Shopify
• Bulk campaign and keyword updates using real-time filters
• Long-term historical data storage for extended analysis
• Inline editing for bids, budgets, and naming
• Advanced charting and anomaly detection with gradient visuals
• Placement and match-type performance breakdowns
• Upcoming features include AI bidding and inventory forecasting
  

 

Who it’s best for:

• Sellers managing campaigns across multiple products or accounts
• Teams needing detailed analysis and real-time control
• Users who want long-term visibility into campaign and sales performance
• Businesses combining ad and organic strategies in one dashboard

 

2. Acosbot

Acosbot is a platform designed for automating Amazon PPC campaign management. It uses machine learning to set and adjust bids, evaluate keyword performance, and manage ad strategies with minimal manual input. The software identifies underperforming keywords and adjusts them accordingly, helping to eliminate budget waste. Users can monitor essential metrics like product positioning, budget use, and ACoS through a centralized dashboard that aggregates campaign data in one view.

The system automates campaign setup, manages bulk actions across multiple markets, and supports integration with Amazon Ads accounts. It recommends keyword adjustments and bid changes based on ongoing campaign analysis. Acosbot operates in multiple European marketplaces and is structured to simplify ad workflows, especially for sellers running campaigns across many products.

 

Key Highlights:

• Bid adjustments using machine learning
• Campaign creation and management automation
• Identifies and filters underperforming keywords
• Performance tracking across multiple metrics
• Supports all Amazon EU marketplaces
  

 

Who it’s best for:

• Sellers managing campaigns across multiple EU countries
• Users with high product counts and limited manual capacity
• Brands needing automatic bid and keyword adjustments
• Those looking for consolidated ad performance tracking

 

3. Advigator

Advigator offers a streamlined interface for managing Amazon ad campaigns by integrating with the Amazon Ads Console. It simplifies the campaign setup process, including selecting ad formats, setting daily budgets, and defining ACoS targets. Campaigns are automatically created based on selected product groups, with keyword discovery and bid assignments aligned to target performance goals. This allows sellers to avoid repetitive manual input when managing large product catalogs.

The tool supports bulk operations, enabling sellers to manage multiple campaigns with uniform settings in just a few steps. It also automates bid adjustments using historical conversion data, allocating higher bids to better-performing keywords and reducing bids on those that fail to convert. Budget allocation across campaign types is handled dynamically, ensuring ad spend is redistributed based on performance. The platform provides simplified performance monitoring with an aggregated chart display.

 

Key Highlights:

• Automatic campaign creation with pre-calculated bids
• Bulk operations for catalog-wide ad setup
• Dynamic bid adjustments based on conversion data
• Automatic budget allocation across campaigns
• Aggregated performance charts for spend, sales, and ACoS
  

 

Who it’s best for:

• Sellers with large product catalogs on Amazon
• Users who want to automate daily ad management tasks
• Those needing clear performance visualization
• Sellers looking to optimize spend without manual calculations

 

4. SellerApp

SellerApp provides a PPC management system for Amazon sellers, using AI and rule-based automation to handle bids, keyword management, and campaign adjustments. It includes tools to audit ad performance, create custom bidding strategies, and optimize for key metrics like ACoS and ROAS. Users can manage ads across Sponsored Products, Sponsored Brands, and DSP formats while controlling campaigns in real time through a central dashboard.

The platform supports keyword harvesting, allowing sellers to transfer high-performing terms from auto to manual campaigns and reduce wasteful spend with negative keyword filtering. It enables bulk operations for campaign changes and provides global coverage across multiple Amazon marketplaces. The system also delivers detailed performance insights and customizable reports to support continuous ad refinement.

 

Key Highlights:

• AI-based and rule-driven bid optimization
• Real-time adjustments to keywords and budgets
• Keyword harvesting and negative term filtering
• Bulk operations across campaigns and ad groups
• Global marketplace support and performance analytics
  

 

Who it’s best for:

• Sellers looking to scale campaigns across multiple regions
• Teams wanting automation and manual control combined
• Users managing Sponsored Products and Brand campaigns
• Those needing in-depth reporting for performance tracking

 

5. Trellis

Trellis offers an Amazon advertising software designed to automate PPC campaigns and enhance performance with the help of AI. It allows users to quickly create and manage ad campaigns, while optimizing keywords and bids through an automated system. The platform integrates media planning tools that streamline workflows, helping sellers reduce manual efforts and focus on adjusting strategy based on performance.

Trellis also supports Amazon Marketing Cloud and DSP, which enables cross-channel targeting and segmentation. Sellers can manage product-level campaigns and refine audiences using data-driven insights. The system is structured to help improve discoverability of products, make faster campaign adjustments, and surface high-priority data points to guide decisions.

 

Key Highlights:

• Automation of keyword and bid management
• Integration with Amazon Marketing Cloud and DSP
• Prebuilt media plans to simplify setup
• Focus on audience segmentation and targeting
• Actionable insights from campaign performance
  

 

Who it’s best for:

• Sellers managing multiple product campaigns
• Teams using DSP and full-funnel Amazon ads
• Businesses looking to automate campaign setup
• Sellers needing cross-channel advertising data
  

 

6. Channable

Channable provides a tool for creating and managing Amazon PPC campaigns at scale. It generates campaigns directly from product feeds, making it possible to automate ad creation and manage listings across different regions. Users can sync product data from various formats like CSV or Google Sheets, and then build campaigns using either a recommended structure or a fully custom setup.

The platform includes keyword and ASIN harvesting features, bid automation, and real-time reporting. Campaigns are optimized automatically based on performance, and the system allows for centralized monitoring of ad goals like spend and ACoS. Channable also supports multi-language ad campaigns and is integrated with other marketplace tools in their product ecosystem.

 

Key Highlights:

• Automated ad creation from synced product feeds
• Keyword and ASIN harvesting with machine learning
• Custom or recommended campaign structure options
• Real-time performance data and reporting
• Compatibility with all Amazon marketplaces
  

 

Who it’s best for:

• Sellers managing large or multi-language catalogs
• Teams needing automation across marketplaces
• Users wanting structured campaign setups
• Brands seeking keyword refinement over time
  

 

7. Sellozo

Sellozo offers a PPC management platform focused on automation, bid control, and simplified campaign design. Their tool includes a visual interface called Campaign Studio, where users can set up strategies with drag-and-drop tools and manage keyword harvesting. This allows sellers to build and adjust campaigns quickly without manual data entry.

In addition to self-serve tools, Sellozo also provides a fully managed PPC service where a team of Amazon specialists handles strategy and ongoing adjustments. The software supports automated bid changes, dayparting features, and campaign optimization based on performance trends. It is aimed at improving ad profitability while reducing time spent on manual operations.

 

Key Highlights:

• Drag-and-drop campaign builder (Campaign Studio)
• Automated bid adjustments and keyword harvesting
• Option for fully managed PPC services
• Dayparting to schedule ad spend by time
• Tools supported by internal Amazon advertising specialists
  

 

Who it’s best for:

• Sellers looking for visual campaign setup tools
• Brands preferring a managed service model
• Users who need time-based ad scheduling
• Teams focused on increasing ad profit through automation

 

8. Kapoq

Kapoq is a multi-module platform for Amazon and Walmart sellers, offering a structured approach to advertising through its ad optimization system. It allows users to manage bids across different formats, track budget performance, and automate campaign behavior based on custom strategies. Features like keyword harvesting and negation are designed to work without altering existing campaign setups, supporting both precision and scale.

The system also integrates data from other modules, such as inventory and customer experience, to prevent wasted ad spend and resume ads automatically once flagged issues are resolved. Kapoq includes alert systems for underperforming creative content and allows users to set time-based ad schedules through automated dayparting. Its scoring system, K-Score, provides feedback on account performance, highlighting areas for improvement and enabling suggested or automated fixes.

 

Key Highlights:

• Bid management across ad formats without campaign rebuild
• Keyword harvesting and negative targeting integration
• Cross-module alerts for inventory and product issues
• Automated dayparting based on Amazon data stream
• Custom strategy controls and performance scoring
  

 

Who it’s best for:

• Agencies managing multiple brands on Amazon or Walmart
• Sellers needing tight integration across advertising and inventory
• Teams looking for cross-functional automation and alerts
• Users requiring flexibility in campaign control and custom settings
  

 

9. Perpetua Benchmarker

Perpetua’s Benchmarker is a tool focused on evaluating Amazon PPC campaign performance. It provides monthly analysis of ad metrics like ACoS, CPC, and CTR, structured to help sellers understand their positioning against industry norms. The tool generates performance badges and highlights which elements of a campaign are driving impact across various ad formats and structures.

Users connect their Amazon Advertising account and receive detailed insight into account strengths and areas for improvement. The Benchmarker does not run or manage campaigns directly, but instead provides clarity on which tactics are performing well and which require adjustments. The platform focuses entirely on analysis, helping sellers make informed decisions with their own or third-party PPC tools.

 

Key Highlights:

• Amazon PPC performance evaluation with structured reports
• Insights on ad structure, format use, and conversion metrics
• Identifies high- and low-performing tactics
• Data privacy and account analysis without campaign management
• Monthly progress tracking with performance benchmarks
  

 

Who it’s best for:

• Sellers who want to audit their Amazon ad campaigns
• Teams using multiple tools that need external evaluation
• Agencies managing performance reports for clients
• Users looking to benchmark performance without changing platforms
  

 

10. Helium 10 Ads

Helium 10 Ads is an Amazon advertising tool integrated with the broader Helium 10 platform. It supports AI-powered automation to manage keyword bids, campaign setup, and optimization. Users can automate routine tasks like keyword harvesting, negative keyword filtering, and bid changes based on performance thresholds. The platform includes real-time dashboards that present ad spend, impressions, clicks, and ACoS data for easier decision-making.

The tool is suitable for both new and experienced sellers, offering customizable rules for different PPC strategies. Campaigns can be launched and scaled with minimal setup, while the automation engine takes care of performance adjustments. Helium 10 Ads also supports scheduling ads by time and day, allowing sellers to focus budget on higher-converting windows.

 

Key Highlights:

• AI-driven campaign setup and bid optimization
• Custom rule engine for campaign strategy and control
• Real-time analytics for ad performance tracking
• Automated keyword harvesting and negative filtering
• Dayparting support for time-based ad scheduling
  

 

Who it’s best for:

• Amazon sellers looking for all-in-one campaign automation
• Users who want to reduce time spent on manual ad adjustments
• Teams managing multiple products with varying strategies
• Sellers needing real-time dashboards to monitor ad metrics
  

 

11. Profit Whales

Profit Whales is a service-based Amazon PPC platform that focuses on managing ad performance through full-funnel campaign strategies. They provide support across several areas including PPC management, DSP services, product ranking, and audits. Their approach combines manual expertise and software tools to optimize advertising visibility, reduce wasted spend, and improve campaign targeting. The platform is tailored to brands across categories such as beauty, home, and pet supplies.

Their PPC system is built to identify underperforming keywords, optimize bidding, and refine creative elements. They also offer strategic support through brand audits, allowing sellers to course-correct or scale existing campaigns. Profit Whales integrates cross-channel insights for broader marketing decisions, though execution remains largely managed through their internal team rather than self-serve automation.

 

Key Highlights:

• Manual and software-supported PPC management
• Campaign audits and optimization strategy support
• Keyword targeting refinement and bid management
• Cross-channel insights integrated into PPC planning
• Services across Amazon PPC, DSP, and listing optimization
  

 

Who it’s best for:

• Brands seeking hands-on campaign management
• Sellers in need of strategic guidance and audit support
• Teams that prefer a service-based model over full automation
• Businesses running multi-category product lines on Amazon
  

 

12. Revid.ai

Revid.ai offers a tool for generating product videos from Amazon listings using AI. Users input a product URL and the system extracts media, titles, and descriptions to create short promotional videos. These can be customized with AI-generated voices, background music, and animated visuals. The platform is designed for sellers who want to add multimedia content to their product pages or repurpose for external marketing.

After the initial video generation, users can refine the content through a built-in editor. Options include trimming, adding captions, or adjusting layout formats for different platforms. Revid.ai does not manage advertising or PPC campaigns directly but complements marketing efforts by enhancing listing engagement through visual content.

 

Key Highlights:

• Creates product videos from Amazon listing URLs
• Offers AI voiceovers, music, and media customization
• Built-in editing tools for refining generated videos
• Multiple aspect ratios available for cross-platform use
• No video skills required to generate content
  

 

Who it’s best for:

• Sellers looking to enhance product pages with video
• Teams without internal video production resources
• Brands targeting visual channels beyond Amazon
• Users needing fast content generation for marketing
  

 

13. ZonTools

ZonTools is a PPC automation platform built for Amazon sellers who want to manage and scale campaigns with minimal manual work. The software uses AI to monitor and adjust bids, budgets, and keywords based on defined rules. Users can launch Sponsored Products, Sponsored Brands, and Display Ads directly from the platform, and the system continues to optimize campaigns throughout the day.

The platform includes features for defensive ad placement, such as advertising on competitor listings and cross-promotion between a seller’s own products. ZonTools also supports budget protection and performance tracking through its rules-based automation engine. It is suited for sellers who prefer detailed control with automated execution.

 

Key Highlights:

• AI-powered bid and keyword adjustments
• Direct campaign launch and management interface
• Automation rules for budget and performance control
• Features for competitor and cross-product advertising
• Works with both Seller Central and Merch by Amazon
  

 

Who it’s best for:

• Sellers looking for fully automated PPC systems
• Brands with large catalogs and complex campaign setups
• Teams needing daily optimization without manual input
• Users managing Sponsored Ads across formats
  

 

14. iSpionage

iSpionage is a competitive research tool designed for digital marketers who need visibility into competitor PPC and SEO strategies. It allows users to monitor keywords, ad copy, and landing pages across multiple search engines. The platform provides insights into user journey paths, ad performance, and landing page effectiveness. Marketers can also benchmark their campaigns and identify gaps based on what competing advertisers are doing.

The platform supports agencies and in-house teams in building more targeted campaigns by analyzing what already works in the market. iSpionage helps identify high-performing keywords and provides examples of ad creatives and pages in use. It also tracks performance across markets and gives alerts when new advertisers or strategies emerge in a niche.

 

Key Highlights:

• Tracks competitors’ keywords and ad strategies
• Offers landing page analysis and journey reports
• Monitors SEO and SEM activities side by side
• Helps benchmark and discover campaign gaps
• Useful for both PPC and organic visibility strategies
  

 

Who it’s best for:

• Agencies managing multiple client accounts
• Marketers running paid campaigns across regions
• Teams seeking visibility into competitor landing pages
• Users needing keyword and ad copy research tools
  

 

15. Ubersuggest

Ubersuggest is a browser-based SEO and keyword research tool with added competitor analysis features. It allows users to analyze domains, track keyword rankings, discover content topics, and generate backlink strategies. The tool is designed to help marketers understand which keywords are performing well for their competitors and what type of content is generating traffic or engagement.

In addition to keyword suggestions and content ideas, Ubersuggest helps users conduct site audits and uncover backlink opportunities. It organizes suggestions by search volume and trend, helping to prioritize content and keyword efforts. The platform focuses on helping users reverse-engineer the SEO strategies that work in their industry.

 

Key Highlights:

• Keyword and domain analysis across organic search
• Competitor research on SEO rankings and backlinks
• Content ideas based on social sharing and link metrics
• On-page audit and SEO health tracking
• Built-in tools for content and link strategy planning
  

 

Who it’s best for:

• Content marketers building SEO-focused articles
• SEO teams looking to replicate top-performing strategies
• Users seeking backlinks and content topic ideas
• Marketers doing competitive research for keyword planning
  

 

16. SellerSprite (Chrome Extension)

SellerSprite’s Chrome Extension brings product and keyword research tools directly to Amazon pages. It allows users to analyze subcategory performance, track keyword rankings, and reverse-search ASINs. The tool provides insights such as BSR analytics, long-tail demand trends, and product-level review breakdowns using AI. Users can filter results in real time and spot high-potential product niches with ease.

The extension also includes competitor tracking, bulk analysis tools, and built-in Keepa-style historical data on pricing and performance. SellerSprite enables sellers to act on data without switching tabs, offering one-click access to ASIN collections, review invitations, and download functions. It supports multiple Amazon marketplaces globally.

 

Key Highlights:

• Real-time keyword and product analysis within Amazon
• Subcategory insights and BSR analytics
• AI-driven review and listing optimization suggestions
• Reverse ASIN search and rank tracking
• Includes price and sales history tracking
  

 

Who it’s best for:

• FBA sellers needing quick product and keyword checks
• Users doing competitor and trend research directly on Amazon
• Sellers managing large catalogs with review data needs
• Teams exploring underused product niches
  

 

17. Adspert

Adspert offers an automation system for managing Amazon PPC campaigns across all official marketplaces. Their platform uses algorithmic bidding to adjust keyword bids based on defined goals like ACoS, profit, or ROI. Users can choose which campaigns to optimize, and the system handles bid updates automatically. Adspert supports Sponsored Products, Sponsored Brands, and Sponsored Display formats and allows management of both auto and manual campaigns.

The platform also provides keyword harvesting from auto campaigns, letting users either manually review or automate the transfer of high-performing terms into manual campaigns. Additional features include performance forecasting through scenario modeling, change logs for transparency, and real-time budget adjustment suggestions. Users can track all activity and insights through a centralized interface or export data via API.

 

Key Highlights:

• Automated bid optimization by defined goals
• Supports multiple Amazon campaign types
• Keyword harvesting and scenario modeling tools
• Full transparency with change tracking
• Multi-marketplace campaign management
  

 

Who it’s best for:

• Sellers managing ads across multiple Amazon regions
• Users seeking full control with automated execution
• Teams optimizing toward specific financial metrics
• Agencies looking to reduce manual PPC workload
  

 

18. BidX

BidX provides a campaign automation platform for managing marketplace ads across Amazon, Walmart, and additional external channels like Google and TikTok. The system includes tools for creating, optimizing, and analyzing search, display, and video ads. Users can choose between self-service and managed support, and the software integrates with various third-party tools for analytics, video content, repricing, and more.

The platform features campaign setup with bulk creation tools, ongoing optimization of bids and budgets, and audience targeting through Amazon DSP. It includes access to Amazon Marketing Cloud and supports data aggregation for performance tracking across platforms. Users can build strategies around full-funnel ad management, leveraging in-platform insights or integrating additional tools to customize workflows.

 

Key Highlights:

• Cross-platform campaign automation and optimization
• Built-in DSP and audience retargeting support
• Self-serve or managed service modes
• Integration with analytics and traffic tools
• Amazon Marketing Cloud access for data analysis

 

Who it’s best for:

• Brands advertising across Amazon, Walmart, and external sites
• Agencies handling multi-platform campaign structures
• Sellers combining DSP with sponsored ads
• Teams needing customizable campaign workflows

 

19. CommerceIQ

CommerceIQ is an AI-based platform that helps ecommerce brands manage retail performance across sales, media, and digital shelf metrics. It connects data from multiple retailers to provide unified insights and automation. The platform includes modules for retail media optimization, share of shelf monitoring, shortage dispute automation, and product information compliance.

Users can manage campaigns through retailer-specific copilots that provide optimization recommendations and performance tracking. The system supports decision-making through pre-built reports and goal-setting for KPIs like share of voice or incremental return. With integrations across hundreds of retailers and mobile apps, CommerceIQ allows brands to adjust pricing, content, and promotion strategies based on real-time signals.

 

Key Highlights:

• AI tools for retail media, sales, and shelf management
• Unified dashboard with cross-retailer data integration
• Role-based copilots for decision support and automation
• KPI-focused recommendations for campaign goals
• Shelf compliance and shortage resolution features
  

 

Who it’s best for:

• Brands managing large-scale ecommerce operations
• Teams needing a unified view of sales and media data
• Companies working across multiple retail platforms
• Users requiring AI support for retail-specific adjustments
  

 

Conclusion

Amazon ad tools have become essential for sellers and brands aiming to improve visibility, control spending, and make data-informed decisions across their campaigns. These tools vary in focus – some specialize in automation and bid optimization, while others provide detailed insights into keyword performance, ad placements, and competitor strategies. The right choice depends on specific goals, such as increasing return on ad spend, simplifying campaign management, or expanding across multiple marketplaces.

By understanding the strengths and functions of each tool, sellers can streamline their advertising workflows and better allocate their budgets. Whether managing a few products or operating at scale, using dedicated Amazon ad tools helps teams react faster, reduce manual effort, and stay competitive in an evolving marketplace.

Running an Amazon business doesn’t always require expensive software. There are a variety of free tools that can help sellers manage listings, research products, monitor competitors, and optimize ads. This guide highlights some of the most useful no-cost solutions available to Amazon sellers today.

 

1. WisePPC

At WisePPC, we provide a unified platform designed to help sellers and advertisers manage and analyze their performance across Amazon and other marketplaces. Our system brings together real-time advertising data, sales performance metrics, and campaign management tools into one dashboard. This allows users to monitor key indicators like ACOS, TACOS, ROI, and clickthrough rates without switching between multiple platforms or spreadsheets. Whether it’s understanding ad performance, adjusting bids, or analyzing sales impact, our tools are built to simplify complex tasks and guide decision-making.

We also support bulk editing, advanced filtering, historical data tracking, and in-table campaign updates. Users can visualize trends with customizable charts and access granular insights by placement, match type, campaign strategy, and more. On top of that, we maintain long-term data storage beyond Amazon’s standard retention, giving teams access to past performance for ongoing strategic planning. With features like on-the-spot edits, performance highlighting, and campaign-level breakdowns, our platform helps streamline daily operations for marketplace sellers and marketing teams. While WisePPC is not entirely free, we offer a full-featured free trial.

 

Key Highlights:

• Real-time tracking of advertising and sales metrics
• Bulk actions and on-table campaign editing
• Multi-metric charts for trend analysis
• Historical data stored long term for comparisons
• Placement-level performance breakdowns
• Gradient-based highlighting to spot performance issues
• Amazon Ads Verified Partner with official integrations
  

 

Who it’s best fo:

• Amazon sellers managing multiple campaigns or accounts
• Brands needing centralized analytics across channels
• Marketing teams optimizing ad spend and return
• Users looking for faster workflows and automated insights
• Businesses requiring long-term data tracking for strategy planning

 

2. Jungle Scout Sales Estimator

Jungle Scout provides a free Sales Estimator tool for Amazon sellers to estimate monthly sales volume based on Best Seller Rank (BSR), product category, and marketplace. Users can select a region, choose a product category, and input a BSR value to receive an estimated number of monthly sales. The tool is available online and offers three free estimates per user monthly without requiring a subscription.

The Sales Estimator helps new and existing sellers assess product demand before sourcing or launching. While access to Jungle Scout’s full toolset requires a paid plan, the Estimator stands out as a quick-entry option for gauging sales potential across global Amazon marketplaces. It can be especially helpful for early-stage product research and competitive analysis.

 

Key Highlights:

• Free access to 3 monthly estimates without login
• Estimates monthly sales volume based on BSR
• Covers multiple Amazon marketplaces
• Simple interface with dropdown selection and calculator
  

 

Who it’s best fo:

• New Amazon sellers evaluating product ideas
• Existing sellers analyzing competitors’ BSR
• Sellers testing potential product categories
• Anyone looking for quick sales insights without full subscription
  

 

3. Titans Pro – Amazon KDP Keyword Research Tool

Titans Pro is a free Chrome extension designed to assist Amazon sellers with keyword research, especially for Kindle Direct Publishing (KDP). The extension expands Amazon’s native search bar suggestions and provides estimated search volume, the number of search results, and a custom algorithm that scores keyword demand and opportunity.

Users can start typing into the Amazon search bar, and the tool will generate a large list of relevant keywords in real time. These results can be downloaded as an Excel file for use in SEO planning, listing creation, or paid ad targeting. While initially intended for KDP authors, the extension supports broader keyword discovery for general Amazon sellers.

 

Key Highlights:

• Amazon autocomplete keyword expansion
• Estimated keyword search volume and competition
• Export results as Excel file with one click
• Free to install and use via Chrome browser
  

 

Who it’s best fo:

• KDP publishers searching for niche topics
• Amazon sellers planning SEO-optimized listings
• Sellers creating Amazon PPC campaigns
• Users needing fast keyword suggestions directly from Amazon
  

 

4. AmzChart

AmzChart offers several free tools focused on Amazon product research and BSR (Best Sellers Rank) analysis. Sellers can explore high-potential niches, uncover low-competition products, and track competitors’ listings. The platform supports 9 marketplaces and covers tens of millions of Amazon products, updated daily. Features include BSR charts, keyword scouting with reverse ASIN lookup, and product tracking with hijack alerts.

Sellers can also analyze Amazon category structures down to 10 levels and discover underutilized categories for better visibility. A browser plugin adds a price history tracker directly on Amazon product pages. While AmzChart has advanced features under paid plans, many of its core BSR and keyword tools can be accessed freely after registration.

 

Key Highlights:

• Amazon BSR chart and category insight tools
• Reverse ASIN keyword lookup
• Product and competitor performance tracking
• Historical price tracking plugin
• Available across 9 Amazon marketplaces
  

 

Who it’s best fo:

• Sellers researching niche product opportunities
• Competitor-focused Amazon sellers
• Users optimizing keyword strategies
• Sellers monitoring product rankings and pricing trends
  

 

5. Veeqo

Veeqo is a free multi-channel shipping and inventory management tool created by Amazon, designed to centralize order handling across multiple platforms including Amazon, eBay, Shopify, and Walmart. Sellers can access pre-negotiated shipping rates from major carriers or connect their own accounts. Veeqo helps manage on-time delivery and tracking performance, which are key metrics for maintaining account health on Amazon. It includes features for batch shipping, warehouse picking, and order routing based on location.

Sellers can also use Veeqo to sync stock levels across marketplaces and monitor real-time data like sales and fulfillment costs. Built-in automation tools allow users to set rules for carrier selection, inventory handling, and labeling. The tool also integrates with Amazon Multi-Channel Fulfillment, enabling sellers to fulfill orders from other marketplaces using their Amazon FBA stock.

 

Key Highlights:

• Free access with no subscription required
• Multi-channel inventory and shipping management
• Discounted shipping rates and Veeqo credits
• Supports order routing and batch shipping
• Integration with Amazon Multi-Channel Fulfillment
  

 

Who it’s best fo:

• Sellers managing multiple online sales channels
• Amazon FBA users needing external fulfillment
• Sellers aiming to reduce shipping costs
• Teams needing automated inventory updates and shipping workflows
  

 

6. AMZ Suggestion Expander

AMZ Suggestion Expander is a free Chrome extension that enhances Amazon’s search bar by expanding the number of auto-suggested search terms. When users begin typing a keyword, the tool displays additional suggestions by adding common prefixes and suffixes to the input, allowing sellers to discover new keyword variations and niche ideas. This helps with early-stage product research and optimizing listings with more targeted search terms.

The extension works across several major Amazon marketplaces, including the US, UK, Canada, Germany, and others. While some advanced features like keyword volume estimates are only available in the paid version, the base extension offers simple and helpful keyword discovery for free. There is no login or registration required to use the free version.

 

Key Highlights:

• Expands Amazon search suggestions with prefixes and suffixes
• Works across multiple Amazon marketplaces
• Easy to install and use without registration
• Useful for keyword brainstorming and niche discovery
  

 

Who it’s best fo:

• Amazon sellers doing keyword research
• Users looking for low-competition product ideas
• Sellers optimizing listings with relevant long-tail keywords
• Beginners seeking quick insights without paid tools
  

 

7. Helium 10

Helium 10 offers a collection of free tools aimed at helping Amazon sellers with product and keyword research, listing optimization, and competitive analysis. Their free Chrome extension provides access to basic features like profitability estimation, keyword insights, and product trend tracking. Sellers can analyze listings directly on Amazon to gather data on sales rank, pricing, reviews, and listing quality. While the full platform requires a subscription, the free version includes a functional sample of several core tools useful for early-stage sellers or basic research needs.

Included in the free toolkit are features like Black Box (for product research), Xray (for market analysis), and Cerebro and Magnet (for keyword insights). These tools help sellers discover high-demand items, estimate market potential, and optimize product listings with more relevant keywords. The free plan also allows users to explore listing quality metrics and view search volume estimates to support SEO improvements.

 

Key Highlights:

• Free Chrome extension with basic listing and keyword data
• Product research with Black Box and Xray
• Keyword insights using Cerebro and Magnet
• Profitability calculator for Amazon listings
• Limited but functional access without payment
  

 

Who it’s best fo:

• Sellers starting out and testing product ideas
• Users comparing products or niches
• Sellers exploring SEO and keyword planning
• Anyone needing basic research tools without a subscription
  

 

8. Amazon FBA Profitability Calculator

The Amazon FBA Profitability Calculator is a free tool offered directly by Amazon to help sellers estimate the potential return on selling products using Fulfillment by Amazon (FBA). Users can search for existing products in the Amazon catalog or enter new product data, including costs and shipping fees, to simulate different fulfillment scenarios. The tool helps users understand cost structures and compare profitability between FBA and other shipping methods.

This calculator is useful for analyzing margin expectations before listing a product. It displays a breakdown of fees like referral charges, fulfillment costs, and shipping, giving sellers a clearer view of their potential net income. It is especially practical for those unfamiliar with Amazon’s fee system or who want to test price points and fulfillment strategies before committing.

 

Key Highlights:

• Free to access through Amazon Seller Central
• Allows real-time comparison of FBA vs. other methods
• Input fields for cost, fees, and shipping
• Works with existing ASINs or manual entry
• Helps assess profitability before listing
  

 

Who it’s best fo:

• Amazon sellers evaluating FBA as a fulfillment option
• Users comparing profit margins across different models
• Beginners learning Amazon fee structures
• Sellers planning pricing and shipping strategies
  

 

9. Trellis Free Amazon Tools

Trellis provides a suite of free Amazon tools focused on product research, keyword discovery, pricing, and advertising planning. The tools include calculators for PPC ACoS (advertising cost of sale), price elasticity, and contribution margin. Sellers can also run listing quality checks, explore keyword suggestions, and perform competitive analysis using available public data. These tools are designed to help sellers make informed decisions before running paid campaigns or listing new products.

The tools can be used even by those not actively selling on Amazon, making them useful for market research and strategy planning in general eCommerce. Each tool is browser-based, free to use, and does not require sign-up for basic access. The listing analyzer is especially practical, offering a structured review of key listing elements such as titles, bullet points, and image quality.

 

Key Highlights:

• Tools include PPC calculator, sales estimator, keyword finder
• Free access with no login required
• Listing quality check for SEO improvements
• Competitive analysis based on public data
• Price and margin calculators for strategy planning
  

 

Who it’s best fo:

• Sellers planning PPC campaigns or pricing strategies
• Users validating keywords before listing
• New sellers looking to improve listings and research competition
• Anyone doing eCommerce product research on Amazon or other platforms

 

10. AMALYTIX GTIN/EAN Barcode Tool

AMALYTIX offers a free tool that helps Amazon sellers generate valid GTINs (also known as EANs) and corresponding barcodes based on their licensed GLN (Global Location Number). By entering the GLN and using the tool’s automation, sellers can create GTINs in the EAN-13 format and immediately generate barcode images. This tool addresses a common challenge for sellers who have purchased a GS1 package but were not provided with individual GTINs.

The tool simplifies the process by handling the technical calculation and formatting of barcodes, which are necessary for listing products on Amazon. It is useful for sellers who need to assign barcodes to multiple products without using paid software or manually assembling each number. The barcode image can be viewed or downloaded directly from the interface, offering a quick solution for basic product labeling needs.

 

Key Highlights:

• Generates GTINs using GLN input
• Automatically creates EAN-13 barcode images
• No signup required for use
• Free and web-based with direct barcode download
• Supports batch creation for longer GLNs
  

 

Who it’s best fo:

• Amazon sellers preparing barcoded product listings
• Businesses using GS1-issued GLNs
• Users needing a free barcode generator
• Sellers launching new product lines needing basic codes
  

 

11. Google Trends

Google Trends is a free public tool that allows users to explore search trends over time. Amazon sellers can use it to understand broader search interest for products, seasonal demand patterns, and shifts in consumer attention. By entering keywords, sellers can see how interest changes by region and compare multiple terms side by side. While not specific to Amazon, it provides insights that can guide content creation, product selection, and timing for launches.

The platform also offers visual tools and reports that help users identify rising topics or measure regional interest. It can serve as a support tool in the research phase for sellers looking to align products with growing interest or to validate potential markets before listing. Since it does not require login or payment, it is easily accessible for quick checks or trend validation.

 

Key Highlights:

• Tracks search trends for any term or topic
• Free to use without registration
• Supports keyword comparison and region filtering
• Useful for spotting seasonal or regional interest
• Offers visual data export and simple charts
  

 

Who it’s best fo:

• Sellers researching product trends before launch
• Marketers creating listings or ad copy based on search habits
• Content planners looking for high-interest keywords
• Anyone seeking free, non-Amazon-specific market data
  

 

12. Unicorn Smasher

Unicorn Smasher is a free Chrome extension designed for Amazon product research. It displays data such as prices, estimated sales, best seller rank, and number of reviews directly on Amazon search result pages. Users can manage their research using a built-in dashboard that organizes product insights in one place. The tool also includes an opportunity score that helps assess the potential of various niches based on available data.

The extension integrates with AMZ Tracker, allowing users to connect with more advanced features such as on-page analysis and competitor tracking. Unicorn Smasher also includes functions like favorite saving, variation statistics, and exportable .csv files for offline use. It’s suitable for sellers who want a simple, browser-based tool for initial product evaluations without committing to paid platforms.

 

Key Highlights:

• In-browser product data display for Amazon listings
• Sales and revenue estimates based on live listings
• Dashboard for saving and organizing product research
• Exportable .csv reports for offline review
• Optional integration with AMZ Tracker
  

 

Who it’s best fo:

• Sellers doing early-stage product research
• Users comparing multiple product niches
• Beginners who want a free and visual research tool
• Sellers needing a browser-based research solution without full software

 

13. ProfitGuru

ProfitGuru is a free mobile app designed to help Amazon sellers evaluate product opportunities through online or retail arbitrage. It offers tools to check whether a product is eligible to be sold on Amazon, including indicators for private label status, Hazmat classification, and intellectual property risks. Sellers can also confirm whether they are permitted to sell specific items, which is useful when checking compliance and restrictions.

The app supports detailed profitability analysis by pulling sales rank data, price history, and competing offers. A built-in calculator allows sellers to estimate return on investment, net profit, and break-even points, making it easier to make informed sourcing decisions. These features make the app practical for sellers scanning products in stores or online and wanting quick access to profitability metrics.

 

Key Highlights:

• Free mobile access to product sourcing tools
• Checks product restrictions and Hazmat status
• Built-in ROI and profit calculator
• Displays BSR and pricing trends
• Helps assess product competition
  

 

Who it’s best fo:

• Amazon sellers doing retail or online arbitrage
• Users needing quick compliance checks
• Sellers analyzing product profitability on the go
• Beginners exploring product sourcing opportunities
  

 

14. Keepa

Keepa is a browser-based and mobile tool that tracks Amazon price and sales rank history over time. It allows users to monitor individual products or full ASIN lists, including variations like size or color. While full data access requires a paid plan, the free version still lets sellers view historical charts for prices, availability, and trends. These insights are useful for evaluating product stability, seasonality, and pricing behavior.

The tool can be used directly in the browser with its extension or through the web platform. It also supports tracking stock status and price changes across product variations. Users can set alerts and follow price movements to decide when to source or adjust pricing. It is most useful during product research when understanding pricing trends is essential.

 

Key Highlights:

• Tracks Amazon price and sales rank history
• Supports ASIN list and variation monitoring
• Works via web or browser extension
• Allows users to view trend charts for free
• Optional alerts for price changes
  

 

Who it’s best fo:

• Sellers analyzing price trends over time
• Users comparing product variations and stock status
• Sellers watching sales rank behavior
• Anyone doing long-term product research
  

 

15. CamelCamelCamel

CamelCamelCamel is a free Amazon price tracking tool that provides historical pricing charts and alerts for millions of products. Users can enter product URLs to create watch lists and get notified by email when a price drops. It works without requiring any installation and is also available as a browser extension called The Camelizer, which adds charts directly to Amazon product pages.

The tool helps Amazon sellers and buyers identify good purchase windows and understand a product’s typical pricing behavior. Charts are easy to interpret and show the high, low, and average prices over selected timeframes. It is especially helpful for evaluating how consistent a product’s pricing has been and whether current prices are suitable for sourcing or resale.

 

Key Highlights:

• Free price history tracking for Amazon listings
• Email alerts for price drops
• Browser extension for in-page chart display
• Covers a wide range of product categories
• No login required for basic use
  

 

Who it’s best fo:

• Sellers tracking price movement for sourcing decisions
• Buyers waiting for discounts on specific products
• Users evaluating product pricing consistency
• Anyone monitoring Amazon deals and price changes

 

16. SellerSonar Free Tools

SellerSonar offers a small set of free Amazon seller tools designed to help users analyze listings and estimate fulfillment costs. The Listing Quality Checker allows sellers to review content quality, keyword relevance, and structure. It highlights areas where a listing may fall short and provides suggestions to improve performance. The tool supports users in optimizing visibility and increasing conversion potential by flagging incomplete or underperforming listing elements.

The second tool, the Amazon FBA Calculator, helps sellers estimate fulfillment costs and assess profitability. It breaks down expected Amazon fees and shipping costs, giving a clear picture of how much margin is left after expenses. These tools are available without a paid subscription and are aimed at simplifying product listing and financial planning for new or casual sellers.

 

Key Highlights:

• Listing Quality Checker evaluates listing content and structure
• FBA Calculator estimates fulfillment fees and margins
• Tools can be used without linking Seller Central
• No subscription required for basic use
• Interface focused on clarity and usability
  

 

Who it’s best fo:

• Amazon sellers reviewing listing completeness
• Sellers needing a quick profit estimate before launching a product
• Beginners experimenting with listing formats
• Users wanting a no-login option for simple checks
  

 

17. Seller University

Seller University is a free educational platform created by Amazon for its selling partners. It provides training through video content, written guides, and live webinars. The platform covers topics such as listing products, managing inventory, fulfilling orders, setting pricing, and using advertising tools. The resources are categorized for new and experienced sellers, offering step-by-step help and updates on current practices.

Sellers can access courses directly through their Amazon Seller Central accounts or browse a limited selection on YouTube. The platform also hosts frequent live sessions where Amazon representatives explain how to use seller tools and answer questions in real time. This makes it a flexible resource for ongoing education or onboarding new team members.

 

Key Highlights:

• Free access to video courses, guides, and live sessions
• Content for both beginner and advanced sellers
• Topics include listing, fulfillment, and advertising
• Step-by-step tutorials and updates on tools
• Available inside Seller Central and via YouTube

 

Who it’s best fo:

• New Amazon sellers looking for official guidance
• Sellers exploring advanced programs like FBA or A+ Content
• Teams needing standardized training
• Users preparing to scale or improve store operations
  

 

18. DS Amazon Quick View

DS Amazon Quick View is a Chrome extension that displays key product data directly in Amazon search results and bestseller pages. Once installed, it adds information such as best seller rank and seller type below each product listing, allowing users to evaluate offers faster without opening product pages. By hovering over a product image, users can see additional details like ASIN and seller info.

This tool is focused on helping users speed up product research and spot potential items worth sourcing. It works only on amazon.com and is especially useful for scanning multiple listings at once. The extension is lightweight and does not require login or additional setup.

 

Key Highlights:

• Shows best seller rank and seller details in search results
• Hover feature reveals product info without clicking through
• Works only on amazon.com
• Easy to install and use without registration
• Lightweight and browser-based
  

 

Who it’s best fo:

• Amazon sellers doing product research quickly
• Users evaluating multiple listings at once
• Sellers scanning best sellers and new niches
• Beginners needing a basic research tool without paid access

 

19. Data Scraper – Easy Web Scraping

Data Scraper, also known as DataMiner, is a Chrome extension that allows users to extract structured data from any HTML web page. It works by enabling users to scrape lists or tables and export the content into spreadsheet formats like CSV, XLS, or Google Sheets. The extension supports one-click scraping through user-generated extraction templates, known as recipes, that simplify the process for popular websites.

The free version includes a monthly page credit allowance, which gives access to basic scraping features, including automated crawling and email extraction using regular expressions. Users can also automate multi-page scraping with navigation tools, and the tool supports UTF-8 for international language content. It’s useful across various industries for collecting data on pricing, reviews, job listings, or leads.

 

Key Highlights:

• Extracts tables and lists into spreadsheet formats
• Supports multi-page scraping with automation
• Allows free monthly use with page credit limit
• Works directly in browser without advanced setup
  

 

Who it’s best fo:

• Sellers researching competitor pricing or reviews
• Users collecting product or lead data from Amazon or other sites
• Small business owners managing marketplace insights
• Beginners needing a fast, no-code scraping solution

 

Conclusion

Free tools can be a valuable part of any Amazon seller’s workflow, offering support across research, listing optimization, analytics, and profitability tracking. Whether you’re just starting or looking to streamline parts of your business, these tools help reduce guesswork and manual effort without adding extra costs.

From keyword finders and price trackers to profit calculators and listing analyzers, there’s a wide range of no-cost solutions that can improve your decision-making and save time. Exploring and combining the right ones based on your current needs can help you work more efficiently and build a stronger foundation for growth.

Optimizing your Amazon product listings is essential to attract more buyers and increase conversions. While many SEO tools come with a price tag, there are several free options that can help sellers improve keyword rankings, refine product titles, and enhance search visibility. In this article, we’ll look at reliable free Amazon SEO tools and how they support your listing strategy.

 

1. WisePPC

At WisePPC, we’ve developed a platform focused on helping marketplace sellers better understand and manage their advertising and sales data. Our system connects directly with Amazon and Shopify, allowing sellers to monitor campaign performance, track key sales metrics, and manage multiple accounts from a single dashboard. With over 30 customizable metrics, advanced filters, and historical data storage, we enable users to make decisions based on real-time insights. Whether you need to adjust bids, optimize keywords, or analyze placement-level data, our tools are designed to make the process efficient and scalable. While our platform is not entirely free, we offer a full-featured free trial.

We also offer bulk editing features, on-screen campaign adjustments, and in-depth charts for performance comparisons. By segmenting historical data by campaign type, bid strategy, and match type, users can isolate what’s working and what’s not. Our platform also includes tools for tracking Average Selling Price, comparing ad vs organic performance, and visualizing metric anomalies through gradient-based tables. Upcoming features include inventory forecasting, smart bidding, and AI-based automation, all designed to support sellers at every growth stage.

 

Key Highlights:

• Advanced filtering and segmentation across campaigns and keywords
• On-screen bid and budget editing with no extra steps
• Access to long-term historical data beyond Amazon’s default limits
• Real-time metrics for ad performance and sales trends
• Tools for bulk changes and granular analysis by placement
• Multi-account dashboard and marketplace integrations
• Planned AI-based automation and pricing tools
  

 

Who it’s best fo:

• Marketplace sellers managing multiple products or channels
• Teams optimizing campaigns based on live data and trends
• Users needing long-term performance tracking and comparisons
• Sellers aiming to cut ad waste and improve strategy with automation
• Businesses ready to scale with centralized campaign control

 

2. Helium 10 – Free Amazon Keyword Tool

Helium 10 offers a limited-access version of its Magnet tool as a free Amazon keyword research solution. This tool allows users to enter a seed keyword or ASIN to generate a wide set of related search terms relevant to product listings on Amazon. Its main purpose is to support keyword discovery for SEO and PPC campaigns. The tool focuses on identifying keywords with strong potential based on relevance, usage trends, and competition levels.

Users can apply various filters to refine keyword results, including phrase match, word count, and keyword inclusion or exclusion. The tool also enables a quick scan of competitor keyword strategies by analyzing what terms are included in their listings or used in ads. Another feature is the ability to track keyword density in titles and measure keyword ranking difficulty. While some advanced data like bid estimates or sales volume is part of the premium version, this free tool still provides a solid base for Amazon sellers starting with SEO.

 

Key Highlights:

• Seed keyword or ASIN input to generate Amazon search terms
• Filters for keyword type, word count, and competition
• Basic competitor keyword tracking and ranking data
• Long-tail keyword discovery
• Title density insights for keyword placement strategy
  

 

Who it’s best fo:

• New Amazon sellers learning SEO basics
• Users validating early keyword ideas
• Small businesses wanting a no-cost keyword starting point
• Anyone testing Magnet before upgrading to full access

 

3. Google Trends

Google Trends is a free tool from Google that shows how often specific terms are searched over time and in different regions. Users can enter keywords relevant to Amazon listings to observe their popularity patterns, compare multiple terms, and detect seasonal peaks or emerging trends. The tool offers insights into real search behaviour, which can help sellers decide which keywords to use in titles, bullet points or ad campaigns.

While it doesn’t provide exact search volumes or competition levels, it helps sellers spot rising interest and timing, ideal for planning product launches or seasonal promotions. Though limited by its lack of keyword difficulty metrics, Google Trends delivers a reliable overview of customer search intent, making it a useful support tool in keyword research workflows.

 

Key Highlights:

• Completely free and easy to use
• Shows relative search interest across time and regions
• Lets you compare up to five keywords at once
• Helps identify seasonal patterns or new trends
• Offers raw insight into customer search behaviour
  

 

Who it’s best fo:

• Sellers aiming to time product launches or promotions
• Beginners exploring keyword interest trends
• Anyone wanting to compare related keyword searches
• Users combining it with other SEO tools for deeper insight
  

 

4. Keyword Tool Dominator – Amazon Keyword Tool

Keyword Tool Dominator provides a free Amazon keyword tool that pulls keyword suggestions in real time via Amazon’s autocomplete API. It allows users to choose between normal, broad or precise match modes to generate thousands of relevant keywords quickly. The tool also highlights “hot keywords” and provides a popularity score to help prioritise high-demand terms.

There is a limit of two free searches per day for Amazon, with more available via a paid subscription. It supports filtering and exporting keyword lists, including long-tail and question-based terms. The normal, precise and broad modes help sellers capture variations and maximise keyword coverage.

 

Key Highlights:

• Generates keywords directly from Amazon autocomplete
• Supports normal, precise and broad search modes
• Includes “hot keyword” markers and popularity scoring
• Offers long‑tail and question‑type keyword suggestions
• Enables filtering and exporting of results
  

 

Who it’s best fo:

• Sellers needing quick Amazon keyword lists
• Users targeting long‑tail and niche phrases
• People exploring keyword variations via match modes
• Those working with limited daily searches and considering upgrade

 

5. Trellis – Amazon Listing Analyzer

Trellis provides a free Amazon Listing Analyzer that reviews product listings using a structured scoring system. It evaluates elements that influence both visibility and conversion, such as product titles, bullet points, A+ content, images, and customer reviews. The tool outputs two core metrics – the Searchability Score and the Buyability Score – each based on specific content components that impact discoverability and shopper behavior on Amazon.

Users can analyze listings by entering an ASIN and receive feedback tied to Amazon SEO best practices. It helps identify gaps in keyword coverage, assess the use of images or video, and check if product content meets platform expectations. The tool also integrates with Trellis’s other keyword and pricing tools to support broader optimization work.

 

Key Highlights:

• ASIN-based listing quality evaluation
• Searchability and Buyability scoring system
• Includes checks for images, titles, bullets, and A+ content
• Integrates with Trellis keyword and pricing tools
• Offers inline feedback for SEO content improvement
  

 

Who it’s best fo:

• Sellers looking to audit their Amazon listings
• Teams optimizing for both visibility and conversion
• Users needing structured guidance on content quality
• Businesses managing multiple listings across categories
  

 

6. SellerApp – Amazon Keyword Search Tool

SellerApp provides a free Amazon keyword search tool that helps users identify keywords based on product relevance and search intent. The tool allows users to input a product name or topic and returns a list of top searched terms. Results can be filtered using metrics such as CPC, keyword competition, and indexed product count to help refine the selection.

It also connects keyword research with performance tracking through a keyword tracking feature. This helps sellers monitor their position in Amazon search results and adjust their strategy based on rankings. The tool integrates with SellerApp’s broader set of PPC and SEO solutions, but the keyword search function works independently at no cost.

 

Key Highlights:

• Generates keyword suggestions based on Amazon searches
• Includes filtering based on CPC and competition
• Allows basic keyword tracking for rankings
• Works as a standalone free tool
• Integrates with other SellerApp SEO features
  

 

Who it’s best fo:

• Sellers seeking keyword suggestions for product listings
• Users looking to track Amazon keyword positions
• Teams needing early research without a paid plan
• Sellers comparing performance with competing products

 

7. AsinSeed

AsinSeed is a keyword tool built around reverse ASIN lookup for Amazon marketplaces. It allows users to input a product ASIN or keyword and receive keyword data connected to real search terms used by customers. This tool focuses on uncovering which keywords drive traffic to competitor listings, supporting both organic SEO and PPC planning.

It supports multiple marketplaces including the US, Japan, and Europe. With a Chrome extension and web interface, users can extract keyword sets, analyze competition, and export unlimited lists for listing creation or ad use. The tool is designed for ongoing use with updates delivered monthly and keyword data structured by estimated traffic performance and market demand signals.

 

Key Highlights:

• Reverse ASIN lookup for keyword discovery
• Access to competitor keyword performance
• Works across nine Amazon marketplaces
• Export-ready keyword sets for SEO and PPC
• Chrome extension available for faster access
  

 

Who it’s best fo:

• Sellers studying competitor traffic sources
• Teams managing listings across multiple regions
• Users needing repeat access to updated keyword data
• Anyone optimizing listings based on real buyer search behavior
  

 

8. AMZDataStudio – Listing Builder

AMZDataStudio’s Listing Builder is a free tool that helps users structure Amazon product listings by ensuring selected keywords are placed throughout all relevant sections. Users can input their title, bullet points, description, and backend search terms while tracking how well the keywords are integrated across the listing content.

The tool features a basic interface with a keyword bank and editable fields for each content section. It does not generate keyword suggestions on its own, but supports content optimization by helping sellers include keywords they’ve already identified. It’s designed for quick editing and structure validation before final publishing.

 

Key Highlights:

• Editable fields for title, bullets, description, and search terms
• Tracks keyword inclusion across all content fields
• Helps structure listings around selected keyword lists
• Simple interface with keyword bank and live editing
• Supports manual input and validation, not keyword discovery
  

 

Who it’s best fo:

• Sellers optimizing listings with known keyword sets
• Users wanting to check keyword coverage in their copy
• Teams preparing listings for upload
• People working with separate keyword research tools and importing results

 

9. Amazon-ASIN Keyword Research Tool

Amazon-ASIN.com provides a free keyword research tool that generates both broad and long-tail keyword suggestions based on product-related input. Users can enter one or multiple keywords, and the tool returns a list of search queries used by Amazon shoppers. It’s designed to help sellers identify keyword gaps in their listings and improve visibility by optimizing content with actual search terms customers use.

This tool focuses on supporting Amazon SEO and PPC campaigns by supplying keyword ideas with associated search intent. It encourages users to collect relevant queries from multiple sources, compare them with competitors’ listings, and organize keywords by relevance and purpose. The tool is intended to support listing optimization, backend keyword planning, and basic ad campaign setup.

 

Key Highlights:

• Generates keyword ideas using real Amazon search terms
• Supports both generic and long-tail keyword suggestions
• Can process multiple keyword inputs at once
• Updated regularly for fresh search data
• Designed for SEO and ad campaign use
  

 

Who it’s best fo:

• Sellers aiming to update or rewrite Amazon listings
• Users looking to improve listing visibility using real search queries
• Those building PPC campaigns from scratch
• Beginners seeking a structured approach to keyword research
  

 

10. SEO Review Tools – Amazon Keyword Tool

SEO Review Tools offers a simple Amazon keyword tool that pulls suggestions directly from Amazon’s own autocomplete function. By entering a product or category term, users receive a list of primary and secondary keyword ideas relevant to their input. The tool is designed for quick keyword discovery, especially during the early phase of listing creation or research.

It includes keyword filters to help distinguish between direct matches and related terms, making it easier to build varied content that targets different buyer intents. While basic in structure, the tool serves as a fast way to gather keywords without complex features or extra signups, especially for those who prefer lightweight tools for straightforward research.

 

Key Highlights:

• Uses Amazon autocomplete for keyword suggestions
• Separates primary and secondary keywords
• Quick setup without advanced filtering required
• No login needed for basic use
• Includes general optimization tips
  

 

Who it’s best fo:

• Sellers in early listing planning stages
• Users seeking quick keyword idea generation
• People writing listing content without other tools
• Those preferring simple, no-cost resources
  

 

11. Ahrefs – Amazon Keyword Tool

Ahrefs provides an Amazon keyword tool that helps sellers identify popular keywords specific to Amazon search behavior. Users can input product terms and receive organized keyword reports filtered by volume, clicks, and other metrics. The tool pulls data from browsing behavior rather than autocomplete, aiming to deliver more accurate insights based on user activity.

Although currently routed through their Keyword Generator due to maintenance, the Amazon-specific tool offers detailed keyword lists, global and local keyword trends, and the ability to track how often terms are clicked or searched again. It supports keyword grouping and list management features, making it more structured than most free tools in this space.

 

Key Highlights:

• Keyword data sourced from clickstream behavior
• Supports keyword grouping and filtering
• Offers keyword list saving and exporting
• Provides insight into repeat search behavior
• Works across multiple countries
  

 

Who it’s best fo:

• Sellers needing keyword performance insights beyond volume
• Users managing structured keyword lists
• Teams optimizing for both Amazon and external search engines
• Those combining keyword research with content planning strategies

 

12. Keyword Tool – Amazon Keyword Tool

Keyword Tool provides a free Amazon keyword tool that uses Amazon’s autocomplete feature to generate long-tail keyword suggestions. When users input a seed keyword, the tool collects variations based on real Amazon search behavior. It supports multiple Amazon marketplaces and languages, giving sellers a way to discover what customers are actively typing into the platform.

The tool works without needing login or advanced setup and can help sellers quickly compile keyword lists for product listings or ads. While the free version shows keyword suggestions, the pro version adds estimated search volume and access to additional keyword data. It’s especially useful for sellers working across different Amazon regions and needing real-time, user-generated keyword ideas.

 

Key Highlights:

• Pulls keyword suggestions directly from Amazon autocomplete
• Supports multiple Amazon marketplaces and languages
• Easy to use with no registration required for basic use
• Helps identify long-tail and trending search terms
• Offers upgraded version with search volume estimates
  

 

Who it’s best fo:

• Sellers targeting keywords based on Amazon search habits
• Users exploring long-tail terms for niche products
• People researching across global Amazon stores
• Beginners looking for quick, no-cost keyword ideas
  

 

13. Ranktracker – Amazon Rank Checker

Ranktracker’s Amazon Rank Checker is a tool designed to monitor how products perform in Amazon’s search results for specific keywords. It allows users to track rankings, identify shifts over time, and evaluate how listings respond to SEO adjustments. The tool also supports competitor tracking by showing how other listings rank for the same keywords.

Users can check multiple keywords and view ranking positions in a clean, report-based format. It’s useful for assessing which strategies improve visibility and spotting which terms may need more optimization. As part of the broader Ranktracker platform, the Amazon checker supports product visibility monitoring and decision-making for keyword updates.

 

Key Highlights:

• Tracks Amazon product positions for specific keywords
• Allows multiple keyword checks in one session
• Offers ranking reports and historical tracking
• Includes basic competitor monitoring
• Helps evaluate SEO effectiveness over time
  

 

Who it’s best fo:

• Sellers monitoring changes in listing visibility
• Users comparing keyword performance across time
• Teams adjusting Amazon SEO strategies based on rank shifts
• Sellers keeping track of competitor product positions

 

14. KeySearch – Free Amazon Keyword Tool

KeySearch provides a free Amazon keyword research tool that generates keyword suggestions directly from Amazon’s autocomplete feature. Users can input product names, niches, or phrases to get a list of relevant keyword ideas aimed at optimizing Amazon listings. The tool is simple to use and designed for individuals looking to enhance visibility through organic search by selecting better keywords for product titles, descriptions, and backend fields.

This tool also pulls additional keyword data from Google to help users get a more complete view of search demand beyond Amazon alone. While it does not offer in-depth analytics, its interface supports quick keyword discovery and basic evaluation. It’s suitable for identifying keywords to test in listings or ads and is designed to make the research process accessible to users without advanced SEO knowledge.

 

Key Highlights:

• Pulls keyword suggestions from Amazon autocomplete
• Supports input for multiple product types and niches
• Adds supplemental data from Google search trends
• Simple interface for quick keyword lookup
• No account required for basic use
  

 

Who it’s best fo:

• Sellers building Amazon listings from scratch
• Users refining titles and bullet points with keyword support
• People looking for easy-to-use keyword research tools
• Individuals testing organic visibility before using paid ads
  

 

15. Seodity – Amazon Keywords Finder

Seodity offers a free Amazon Keywords Finder designed to deliver keyword insights tailored specifically for Amazon search optimization. It analyzes search terms for ranking difficulty, user intent, and keyword relevance. The tool supports product listing improvement by identifying high-opportunity keywords based on real-time trends, buyer behavior, and competitive insights across Amazon categories.

In addition to showing keyword suggestions, Seodity highlights their search intent and seasonality to help sellers prioritize terms that match shopping behavior. It also covers backend keyword optimization and suggests ways to improve product visibility in PPC campaigns. Users can explore keyword relevance for different product sections like titles, bullet points, and descriptions.

 

Key Highlights:

• Analyzes keyword difficulty and search intent
• Highlights seasonal trends and competitor keyword use
• Suggests keywords for titles, bullet points, and backend terms
• Supports PPC and organic keyword planning
• Provides keyword relevance breakdowns
  

 

Who it’s best fo:

• Sellers improving Amazon SEO through structured keyword use
• Users targeting buyer intent in different product categories
• Teams optimizing listings for both organic and PPC
• Anyone tracking competitive keyword trends across seasons

 

Conclusion

Free Amazon SEO tools can support sellers in improving product visibility, keyword strategy, and overall listing performance without requiring a paid subscription. While they may not include every advanced feature, many offer valuable functions like keyword research, rank tracking, and competitor analysis that are sufficient for most early-stage or budget-conscious sellers.

Choosing the right mix of tools depends on your specific goals, whether it’s refining product titles, optimizing for backend keywords, or tracking how your listings rank over time. With consistent use and a focus on relevancy and user intent, these tools can help sellers build more discoverable and effective Amazon listings.

Running Amazon ads can quickly become expensive without the right tools. Fortunately, there are free Amazon PPC tools that help sellers monitor, analyze, and improve their advertising efforts without extra costs. In this guide, we’ll explore some of the most useful no-cost tools available and how they can support better decision-making for your campaigns.

 

1. WisePPC

At WisePPC, we offer a unified analytics platform for sellers running ads on marketplaces like Amazon and Shopify. Our goal is to help businesses manage campaigns, track sales and advertising data, and make smarter decisions without relying on third-party spreadsheets or disconnected tools. By centralizing data from ads and sales into one interface, we give users full visibility into what drives performance – from real-time clicks and conversions to long-term trends and organic reach.

We’ve built features that reduce the time spent on manual tasks like bid adjustments and keyword filtering. Our bulk editor allows changes to thousands of campaigns or targets at once, while our charting tools help analyze up to six performance metrics simultaneously. With deep filtering, placement-level insights, and long-term data retention, we focus on making campaign analysis fast and actionable. From campaign editing to metric highlighting, everything is designed to give teams clear signals on what works and what needs attention. While our tool is not entirely free, we offer a full-featured free trial.

 

Key Highlights:

• Real-time analytics across ad and organic performance
• Bulk editing for campaigns, ad groups, and targets
• Placement and match-type analysis tools
• Advanced filtering and multi-metric chart comparisons
• Long-term historical data access beyond Amazon’s limits
• Inline editing and gradient-based performance tables
• Smart automation suggestions for campaign optimization
  

 

Who it’s best fo:

• Sellers managing multiple ad accounts or large catalogs
• Teams looking to centralize data from multiple marketplaces
• Users who want to cut time on manual PPC adjustments
• Marketers interested in both short-term ad impact and long-term sales trends

 

2. Helium 10 PPC Audit Tool

Helium 10 offers a free Amazon PPC Audit Tool that evaluates advertising performance based on data from a seller’s Search Term Report. Users upload their report and input a target ACoS, and the tool generates an instant breakdown showing how close their current campaign is to the target. The audit includes evaluations of keyword duplication, high and low ACoS terms, and general campaign structure. The tool aims to help identify areas of wasted spend or ineffective targeting.

This tool provides campaign insights that sellers can use to adjust strategy and improve listing visibility. It does not require any subscription to use the audit function and is accessed through the Helium 10 platform. It focuses only on the analysis and not campaign management. Users can receive a snapshot of campaign health and uncover immediate optimization opportunities without additional configurations or data manipulation.

 

Key Highlights:

• Upload-based audit using Amazon Search Term Report
• Compares actual vs. target ACoS
• Identifies duplicate keywords and poor-performing terms
• Offers summary of profit/loss per campaign
• Instant results without configuration
  

 

Who it’s best fo:

• Amazon sellers with basic campaign knowledge
• Users looking for quick ACoS comparison
• Sellers managing campaigns manually
• Those needing a simple audit without automation tools
  

 

3. Profit Whales PPC Audit Tool

Profit Whales provides a free PPC audit tool designed for sellers who want a structured review of their Amazon advertising efforts. The tool scans campaigns and delivers a report organized in tables with filtering and search options. It offers keyword performance analysis, targeting evaluations, and identifies common advertising issues. Each insight is accompanied by a plain-language explanation and color-coded indicators for severity.

Reports are saved within the platform for future reference and can be shared with employees or agencies. This tool is aimed at reviewing performance per product and gives detailed information without requiring complex setup. It does not operate campaigns or provide automation features but focuses entirely on analysis and recommendations based on the existing ad setup.

 

Key Highlights:

• Table-based audit reports with filters and sorting
• Insight explanations with a color-coded warning system
• Highlights brand defense and keyword quality
• Simple scanning process per product
• Reports saved for future access
  

 

Who it’s best fo:

• Sellers seeking easy-to-read audit reports
• Brands managing in-house PPC teams
• Small businesses needing clear feedback on ads
• Sellers wanting reusable reports for internal review
  

 

4. Atom11 PPC Spend Audit Calculator

Atom11 provides a free PPC Spend Audit Calculator that combines advertising and business data to produce an audit report. Users upload both a Business Report and a Bulk Operations file, which are then processed to generate insights. The tool uses these inputs to evaluate metrics such as advertising performance by ASIN, potential overlap in spend, and overall efficiency. The output helps sellers understand the impact of ad spend on product-level sales and other retail signals.

The calculator is focused on identifying spend effectiveness and is not an ad manager or automation platform. Its core function is to process raw campaign and business data together to highlight inefficiencies and possible improvements. The tool does not require setup beyond uploading two specific Amazon reports and is intended for users comfortable working with sales and ad metrics.

 

Key Highlights:

• Requires upload of Business and Bulk reports
• Analyzes ad spend at the ASIN level
• Evaluates PPC overlap and retail impact
• Outputs audit results based on real-time data
• Standalone audit without account access
  

 

Who it’s best fo:

• Sellers analyzing product-level PPC efficiency
• Users familiar with Seller Central reporting
• Teams comparing sales data with ad cost
• Sellers checking for PPC-related losses or waste

 

5. SellerApp Amazon PPC Audit Tool

SellerApp offers a free Amazon PPC Audit Tool that allows sellers to evaluate the performance of their advertising campaigns by uploading a Search Term Report. The system processes keyword, match type, and campaign data to generate a campaign score and insights related to revenue generation, keyword performance, and ACoS alignment. Users can compare their actual ACoS to a target value and identify where ad spending is underperforming. The tool breaks down automatic and manual campaigns separately to show what is driving conversions and what may be draining budget.

This tool focuses on identifying converting versus non-converting terms, analyzing keyword efficiency, and helping reduce wasted ad spend. Reports are generated quickly based on uploaded files and do not require direct API integration or account access. While the audit tool itself is free, it is part of a broader platform that includes additional paid features. However, the free version offers actionable insights that help sellers evaluate campaign performance with minimal effort.

 

Key Highlights:

• Accepts Search Term Report for instant evaluation
• Analyzes keyword match types and campaign ACoS
• Separates performance by automatic and manual campaigns
• Identifies wasteful spending and conversion patterns
• Generates suggestions for keyword optimization
  

 

Who it’s best fo:

• Sellers looking for fast PPC audit feedback
• Amazon users who manually manage ads
• Businesses tracking keyword effectiveness
• Sellers aiming to lower ACoS without automation tools
  

 

6. Acosbot

Acosbot is a PPC automation software designed to optimize Amazon ad performance using AI. It automates bidding, monitors campaign performance, and recommends bid adjustments based on ongoing analysis. The platform aims to streamline the management of keywords, match types, and overall PPC strategy through automation. It evaluates ad performance, identifies ineffective keywords, and provides real-time suggestions to adjust bids and remove wasteful spend.

The free version is limited to a one-month trial, during which users can access the full range of automation tools without providing payment details. The platform supports Amazon sellers in European markets and requires linking the user’s Amazon Ads account. While it goes beyond just auditing, its automation features can help sellers continuously optimize their campaigns without manual intervention.

 

Key Highlights:

• AI-powered bid automation and strategy adjustments
• Identifies inefficient keywords and spending
• Tracks KPIs including ACoS and ad performance
• Includes 1-month free trial with full features
• Supports all European Amazon markets
  

 

Who it’s best fo:

• Sellers ready to test automated campaign management
• Users with ongoing ad campaigns seeking optimization
• Businesses operating in EU Amazon marketplaces
• Sellers who want to reduce manual adjustments
  

 

7. PPC Storm Calculators

PPC Storm offers a set of free calculators that help Amazon sellers make informed decisions about campaign setup and ad spend. These tools include calculators for break-even bids, target ACoS, keyword launch budgets, and ACoS goals based on TACoS and ad percentage. The tools are designed for users who want to manually calculate and plan PPC budgets rather than rely on automated solutions.

Each calculator functions independently and does not require account access or report uploads. Users input their own values, such as product price or desired ACoS, and receive basic recommendations to guide bidding strategies or budget planning. This suite of tools is best suited for sellers who prefer spreadsheet-style planning and want to avoid software complexity.

 

Key Highlights:

• Includes four standalone PPC calculators
• Focuses on bid strategy and budget planning
• No account access or report uploads required
• Designed for manual input and simple use
• Useful for sellers not using automation tools
  

 

Who it’s best fo:

• Sellers who prefer manual PPC planning
• Users seeking quick reference tools for bid strategy
• Beginners wanting to understand PPC math basics
• Sellers managing campaigns with basic budgets or tools

 

8. Trellis Amazon ACoS Calculator

Trellis provides a free ACoS calculator that helps Amazon sellers estimate their break-even and target ACoS based on several input costs such as product price, manufacturing, shipping, FBA fees, and other Amazon-related charges. By inputting these values, users receive immediate calculations that show the breakeven advertising cost and projected profitability. The tool is straightforward and doesn’t require an account or login to use.

In addition to the calculator, Trellis promotes broader PPC management through automation, pricing, and content optimization tools. However, the ACoS calculator itself functions as a basic input-output tool without connecting to an Amazon account or requiring data files. It is useful for benchmarking acceptable ad spend levels before launching or adjusting campaigns, but does not offer ongoing campaign analysis or performance tracking.

 

Key Highlights:

• Calculates breakeven and target ACoS
• Simple manual input format
• No login or account access required
• Works as a planning tool for ad spend limits
• Can support pricing strategy and profitability estimates
  

 

Who it’s best fo:

• Sellers planning ad campaigns manually
• Users who want to benchmark profitable ad spend
• Beginners looking for a simple ACoS overview
• Sellers reviewing product-level margins before scaling ads
  

 

9. Perpetua Benchmarker

The Perpetua Benchmarker is a free Amazon PPC analysis tool that connects directly to a seller’s Amazon Ads account to evaluate key campaign metrics. It provides a report that includes performance indicators such as ACoS, CPC, CTR, CVR, and benchmarks them against industry data. The tool helps identify areas for potential improvement based on performance gaps across ad formats, account structure, and specific product performance.

The tool does not require payment and is designed for ongoing monthly use. It offers a badge system that categorizes the account’s health based on performance. Unlike calculators based on manual input, this tool requires account linking and automatically pulls data to generate insights. The report does not modify campaigns or offer direct automation but gives structured guidance based on historical data.

 

Key Highlights:

• Connects to Amazon Ads account for live data analysis
• Evaluates monthly metrics like ACoS, CPC, CTR, CVR
• Benchmarks account against industry standards
• Provides structured performance report
• Includes badge classification system
  

 

Who it’s best fo:

• Sellers who want monthly PPC performance snapshots
• Users looking to compare metrics with market averages
• Sellers managing large portfolios needing structured review
• Amazon advertisers seeking account-level feedback
  

 

10. RevenueGeeks Amazon PPC Bid Calculator

RevenueGeeks offers a manual PPC bid calculator designed to help Amazon sellers determine their breakeven CPC bid based on conversion rate and product economics. The tool requires inputs such as selling price, landed cost, Amazon fees, and expected conversion rate. It then outputs key data points including net profit, breakeven ACoS, average clicks per sale, and the maximum CPC a seller can afford to break even.

This tool does not require account access and all calculations are performed in-browser. It’s intended for planning and evaluating advertising decisions before launching or adjusting campaigns. The calculator provides guidance on how to interpret breakeven bids and adapt bidding strategies, especially useful for sellers focused on profitability and cost control.

 

Key Highlights:

• Calculates breakeven CPC bid based on conversion rate
• Provides output like profit, ACoS, and average clicks per sale
• No login or account connection needed
• Saves calculations locally in browser
• Designed for planning PPC strategy
  

 

Who it’s best fo:

• Sellers wanting to calculate safe CPC bid limits
• Users focused on maintaining profitability per click
• Small businesses managing PPC manually
• Sellers launching new products needing cost control tools
  

 

11. atom11 Free PPC Tools

atom11 provides a suite of free tools for Amazon advertisers, aimed at simplifying calculations and improving decision-making. These tools include a PPC audit analyzer, max CPC calculator, real bid calculator, and a new product launch playbook. Each tool addresses a specific use case, such as checking campaign performance, estimating cost-per-click limits, and calculating real bids based on placement modifiers and bid strategy.

The tools are web-based and do not require user registration or access to Amazon accounts. They are designed to help sellers evaluate specific aspects of their ad strategy independently. While automation features are not part of this suite, the calculators and audit tools can support manual campaign decisions or supplement other PPC platforms.

 

Key Highlights:

• Includes audit, CPC, and real bid calculators
• No login or integration required
• Covers campaign performance, bid strategy, and new launches
• Offers a playbook for product launch planning
• Tools are standalone and task-specific
  

 

Who it’s best fo:

• Sellers needing quick PPC calculations
• Users working without full automation platforms
• Advertisers reviewing campaign structure or bidding
• Beginners wanting simple tools to guide ad planning
  

 

12. Mimbi Keyword Match Analyzer

Mimbi’s Amazon PPC Keyword Match Analyzer is a free tool focused on resolving inefficiencies in campaign structure caused by keyword conflicts. It allows users to analyze match type issues, such as negative keyword overlap and internal competition between different match types. Users enter their campaign keywords and negatives, and the tool detects blocking or cannibalization.

The tool is built to help users clean up their targeting and reduce wasted spend by suggesting improved keyword match usage. It does not require integration or report uploads, making it accessible for quick checks and audits. Mimbi focuses on optimizing keyword structure rather than managing campaigns directly.

 

Key Highlights:

• Detects keyword match type conflicts and blocking
• Supports manual input for current and negative keywords
• Suggests match type improvements to reduce waste
• Focuses on structure optimization rather than bidding
• No integration or signup required
  

 

Who it’s best fo:

• Sellers managing detailed keyword lists
• Users troubleshooting poor campaign results
• Advertisers with multiple match types and negative terms
• Those optimizing keyword efficiency without software automation

 

Conclusion

Free Amazon PPC tools offer sellers a practical way to improve campaign performance without upfront investment. These tools support a range of needs, from keyword analysis and ACoS calculations to full campaign audits and performance tracking. Whether used to reduce wasted ad spend, understand bid strategies, or gain better visibility into ad results, they provide valuable insights that can help sellers make smarter advertising decisions.

While free tools may not cover every advanced feature, they are often enough for identifying key issues, testing strategies, and improving results with minimal risk. For sellers managing their own campaigns or evaluating new approaches, these tools serve as a helpful starting point in building more efficient and cost-effective Amazon advertising strategies.

Running an Amazon business doesn’t have to mean high overhead costs. Whether you’re just starting or scaling up, there are plenty of powerful tools available for free that can help you research products, analyze trends, track prices, and manage your listings more efficiently. In this guide, we’ve gathered the most useful free Amazon seller tools you can start using right away.

 

1. WisePPC

At WisePPC, we’ve developed a performance analytics platform designed to help sellers improve how they manage and analyze advertising across marketplaces like Amazon and Shopify. Our tools allow users to track real-time data, evaluate historical performance, and optimize campaigns at scale. With features like advanced filtering, inline editing, and long-term data retention, we give users control over how they view and act on performance trends. Bulk updates, historical charting, and granular segmentation are built into the system to streamline decision-making and reduce time spent on repetitive tasks.

Our system focuses on giving sellers the ability to make fast, informed adjustments using accurate data. Metrics like TACOS, ACOS, CTR, and profit are visible live, so teams can respond without delay. Key tools include placement analysis, visual KPI comparisons, and campaign-level editing, all accessible from a unified dashboard. We support cross-marketplace performance visibility, and the platform scales with your catalog size. While WisePPC is not entirely free, we offer a full-featured free trial. This gives sellers the opportunity to explore the platform in real working conditions before committing – and for many, it’s enough to see that the investment is worth it.

 

Key Highlights:

• Real-time and historical analytics across Amazon and Shopify
• Inline campaign editing and bulk action tools
• Advanced metric filtering and chart visualizations
• Long-term data storage beyond Amazon’s limits
• Placement-level performance and average selling price tracking
• Unified dashboard for advertising and sales metrics
  

 

Who it’s best for:

• Sellers managing advertising campaigns across marketplaces
• Teams analyzing long-term sales and ad trends
• Businesses needing detailed campaign and keyword performance tracking
• Users looking to automate ad decisions and spot inefficiencies quickly

 

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• Instagram: www.instagram.com/wiseppc
• Linkedin: www.linkedin.com/company/wiseppc

 

2. SellerApp Free Tools

SellerApp provides a collection of free tools for Amazon sellers to support listing optimization, product research, and campaign planning. These tools include an FBA calculator for estimating profitability, a keyword generator based on search volume and trends, and a reverse ASIN tool that extracts top-performing keywords from competitor listings. Other features are focused on content improvement, such as a listing quality checker and a product description editor, both of which aim to support content clarity and completeness. Additional utilities like the duplicate keyword remover help streamline listing content by eliminating repeated terms.

All the tools operate via a web interface and do not require installation. The tools are intended for use by Amazon sellers looking to improve efficiency in daily tasks like keyword selection, profitability checks, and listing evaluation. They function as standalone tools and can be used without needing to pay for SellerApp’s full software suite.

 

Key Highlights:

• FBA Calculator to estimate Amazon fees and profit margins
• Reverse ASIN tool to analyze competitor keyword strategies
• Listing Quality Checker to evaluate key elements of a product page
• Keyword tool to explore relevant Amazon search terms
• Duplicate Keyword Remover for list cleanup
• Product Description Editor for formatting content without HTML
  

 

Who it’s best for:

• Sellers who want to optimize product listings without paid tools
• Beginners needing to perform keyword research and analysis
• Users managing FBA pricing decisions and margin analysis
• Anyone seeking non-subscription utilities for Amazon content tasks
  

 

Contact and Social Media Information:

• Website: www.sellerapp.com
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• Phone: +1-737-225-3338
• Email: [email protected]
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• Twitter: x.com/SellerApp_Inc
• Linkedin: www.linkedin.com/company/sellerapp

 

3. Keyword Tool

Keyword Tool is a browser-based keyword research application that uses Google Autocomplete to generate long-tail keyword suggestions. It works by adding various prefixes and suffixes to a search term, placing it into the Google search bar, and collecting the resulting autocomplete suggestions. The free version allows users to generate hundreds of keyword ideas per search without needing to log in, while the paid version unlocks more features and higher keyword volumes.

Users can specify a target Google domain and language to tailor results to a specific audience or country. The tool supports multiple platforms beyond Google, including Amazon, YouTube, eBay, Instagram, and others. This allows it to be used for content planning, SEO, or advertising research across different channels. While search volume and cost-per-click data are limited in the free version, the tool still provides useful directional insight into search behavior.

 

Key Highlights:

• Generates keyword suggestions using Google Autocomplete
• No login required for free use
• Supports multiple search engines and platforms (Google, Amazon, YouTube, etc.)
• Works in many languages and countries
• Allows domain and language customization for search results
  

 

Who it’s best for:

• Users looking for keyword ideas without needing account setup
• Content creators and marketers planning topic strategies
• Sellers targeting Amazon or other marketplace platforms
• SEO specialists researching long-tail keywords across regions and languages

 

Contact and Social Media Information:

• Website: keywordtool.io 
• Address: Sharjah Media City, Sharjah, UAE
• Phone: +971 6501 2028
• Email: [email protected]

 

4. camelcamelcamel

camelcamelcamel is a free Amazon price tracking platform that provides historical price charts and price drop alerts. Users can input any Amazon product URL to access its pricing history or set a target price to receive a notification when the product’s cost drops. The platform operates primarily through its website, with optional browser extensions available under the name “The Camelizer,” which overlay price history data directly on Amazon product pages.

While the tool is built for shoppers, Amazon sellers can use it to monitor price trends of competing products or validate pricing strategies by referencing past fluctuations. It does not require account creation for basic chart access but allows sign-up for personalized alerts.

 

Key Highlights:

• Historical price tracking of millions of Amazon listings
• Price drop alerts delivered by email
• Browser extension for in-page price history views
• Platform available without account registration
  

 

Who it’s best for:

• Sellers monitoring competitor product pricing
• Users needing long-term price trend visibility
• Those who want alerts for pricing shifts on specific listings
• Anyone evaluating seasonal or promotional price changes
  

 

Contact and Social Media Information:

• Website: camelcamelcamel.com
• Email: [email protected]

 

5. Unicorn Smasher

Unicorn Smasher is a Chrome extension that offers free product research capabilities for Amazon sellers. It compiles key data such as product pricing, estimated sales, reviews, seller types, and fulfillment methods directly in the browser while browsing Amazon. Users can organize and manage all their research within a dashboard that also supports CSV exports and research sharing. The tool integrates with AMZ Tracker, allowing further analysis like listing optimization and daily sales tracking.

The extension supports niche analysis through features like sales and revenue estimates, variation metrics, and canonical URL evaluation. It enables users to assess demand, monitor competition, and explore multiple product ideas without manually collecting data. There is no standalone software to install, and updates are managed automatically via the browser.

 

Key Highlights:

• In-browser product and sales data display
• Dashboard with saved searches and export options
• Variation-level statistics and fulfillment type detection
• Canonical URL check for listing optimization
• AMZ Tracker integration for extended research
• Chrome extension with automatic updates
  

 

Who it’s best for:

• Sellers researching product niches directly in-browser
• Users looking to explore multiple products efficiently
• Those needing basic sales estimates and competition analysis
• Anyone seeking lightweight product research tools
  

 

Contact and Social Media Information:

• Website: unicornsmasherpro.com
• Email: [email protected]
• Facebook: www.facebook.com/AMZtracker
• Twitter: x.com/amztracker

 

6. Titans Pro – Amazon KDP Keyword Research Tool

Titans Pro is a Chrome extension designed for keyword and niche research on Amazon, specifically supporting Kindle Direct Publishing users. The tool expands Amazon’s own autocomplete suggestions by showing a broader set of keywords along with search volume estimates and the number of current results for each term. It also includes a system to help evaluate keyword competition and niche potential.

The interface operates directly from the Amazon search bar and lets users quickly download keyword data as a spreadsheet. This can be used for listing optimization, SEO research, or advertising planning. The extension does not require an account and does not collect personal data, making it a lightweight option for exploring demand and keyword strategy.

 

Key Highlights:

• Amazon search suggestion expander
• Displays keyword volume and result count
• Simple export of keyword data to Excel
• Niche demand and competition evaluation
• No login or data collection required
  

 

Who it’s best for:

• KDP publishers exploring keyword opportunities
• Sellers running keyword-driven campaigns
• Users who want fast access to real search terms
• Those needing a quick, browser-based keyword export tool
  

 

Contact and Social Media Information:

• Website: www.selfpublishingtitans.com
• Email: [email protected]

 

7. Seller University

Seller University is a free learning platform offered by Amazon to help individuals understand and use its seller tools effectively. It provides educational videos, downloadable guides, and live training sessions covering topics such as product listing, pricing, fulfillment, and advertising. The content is organized for both new and experienced sellers and is accessible through Seller Central or the public YouTube channel.

The platform includes structured walkthroughs of Amazon’s selling processes and access to topics like FBA, global selling, and branding. Users can learn at their own pace or register for live sessions to interact with instructors. There is no charge to use the content, and no third-party tool or account integration is required to participate.

 

Key Highlights:

• Overviews and detailed guides for seller tasks
• Weekly live training sessions with Amazon staff
• Covers both basic and advanced seller functions
• Available via Seller Central and YouTube
• Educational content without cost or registration
  

 

Who it’s best for:

• New Amazon sellers looking for structured training
• Existing sellers exploring advanced tools and features
• Users needing step-by-step guidance on platform tools
• Anyone seeking official documentation and tutorials
  

 

Contact and Social Media Information:

• Website: sell.amazon.com/learn/seller-university
• Facebook: www.facebook.com/SellonAmazon
• Instagram: www.instagram.com/sellonamazon
• Twitter: x.com/Sell_on_Amazon
• Linkedin: www.linkedin.com/showcase/sellwithamazon

 

8. AMZ Suggestion Expander

AMZ Suggestion Expander is a Chrome extension that adds additional keyword suggestions to the Amazon search bar. It shows terms that Amazon would suggest before and after the keywords entered by the user, helping to reveal a broader range of related queries. The extension works across multiple Amazon marketplaces, including the US, Canada, Mexico, UK, Germany, France, Italy, Australia, and Spain.

The tool functions entirely in-browser and does not require registration. While its core function is limited to expanding keyword suggestions, it can help sellers and publishers explore search trends, identify long-tail keywords, and generate new product or content ideas based on actual Amazon suggestions. The extension updates regularly for maintenance and compatibility with Chrome.

 

Key Highlights:

• Expands keyword suggestions in the Amazon search bar
• Displays Amazon’s pre- and post-keyword suggestions
• Works across several country marketplaces
• No login or account needed
• Fully browser-based and lightweight
  

 

Who it’s best for:

• Sellers looking for broader keyword input
• Users doing early-stage niche or product research
• Amazon publishers wanting to build keyword lists
• Anyone seeking basic keyword expansion without extra tools
  

 

Contact and Social Media Information:

• Website: raybeksolutions.com
• Email: chromestore@raybeksolutions

 

9. SellerSonar Free Tools

SellerSonar offers two free tools for Amazon sellers: a Listing Quality Checker and an FBA Calculator. The Listing Quality Checker reviews product listings for completeness, keyword usage, and structural quality, helping users identify areas for improvement. The FBA Calculator estimates fulfillment fees, shipping costs, and commissions to support sellers in understanding their potential profit margins.

These tools are available without a paid plan and are aimed at helping sellers assess listing performance and financial feasibility. Although part of a larger suite of paid services, the free tools operate independently and are suitable for users wanting to make basic evaluations before committing to deeper tracking or alert-based functions.

 

Key Highlights:

• Listing Quality Checker evaluates content completeness and keyword use
• FBA Calculator estimates fulfillment costs and margins
• Tools operate without the need for a Seller Central connection
• No payment or credit card required to use the free tools
• Available via web interface
  

 

Who it’s best for:

• Sellers needing to check product listing quality
• Users estimating basic Amazon FBA costs
• Businesses optimizing listings without paid tools
• Beginners assessing product viability
  

 

Contact and Social Media Information:

• Website: sellersonar.com
• Address: 244 Madison Avenue, 10016-2417, New York City, NY, USA
• Phone: +1 (917) 525-5899
• Email: [email protected]
• Facebook: www.facebook.com/people/SellerSonar/100067995997916
• Linkedin: www.linkedin.com/company/sellersonar

 

10. AMALYTIX EAN/GTIN Generator and Barcode Tool

AMALYTIX provides a free EAN/GTIN Generator that helps sellers create valid product identifiers and barcodes for listing items on Amazon. The tool requires users to input their Global Location Number (GLN), then calculates the corresponding GTINs based on that input. It also generates matching barcodes in EAN-13 format, which can be used directly for labeling products.

This utility is relevant for sellers who license product numbers from GS1 and need to assemble and format them correctly for Amazon listings. It simplifies the process of working with identifier rules without manual calculation or third-party software. All results are accessible directly through the browser and do not require user registration.

 

Key Highlights:

• Generates GTINs from GLNs
• Creates EAN-13 barcodes based on GTINs
• Operates without login or installation
• Available as a free service via browser
• Supports sellers who use GS1-issued numbers
  

 

Who it’s best for:

• Sellers listing private label products on Amazon
• Users managing barcode and GTIN creation
• Businesses needing formatted EANs for Amazon listings
• Those working with GS1 product number licenses

 

Contact and Social Media Information:

• Website: www.amalytix.com
• Email: [email protected]
• Linkedin: www.linkedin.com/company/amalytix

 

11. Keepa

Keepa is a browser-based tool that provides Amazon price tracking, product history data, and ASIN list monitoring. Users can view historical charts for price fluctuations, monitor price drops, and create watches for multiple ASINs across various product variations. The tool works across different Amazon marketplaces and supports tracking of out-of-stock items, including different styles and sizes within the same product family.

The platform can be used through its web interface or mobile apps for Android and iOS. Users do not need to log in for basic functions, although advanced data access requires a paid account. Its free features still allow tracking of price changes and viewing historical data for millions of products, which can help sellers monitor competitor pricing or identify pricing trends.

 

Key Highlights:

• Tracks price history for Amazon products
• Supports ASIN list monitoring and variation tracking
• Offers web and mobile access
• Displays historical pricing data and availability trends
• Does not require registration for basic use
  

 

Who it’s best for:

• Sellers monitoring pricing trends over time
• Users comparing price drops and sales periods
• Businesses managing inventory decisions based on past prices
• Anyone tracking Amazon product variations
  

 

Contact and Social Media Information:

• Website: keepa.com
• Address: Berndorfer Str. 10 95478 Kemnath – Germany
• Email: [email protected]

 

12. Amazon FBA Profitability Calculator

Amazon’s FBA Profitability Calculator helps sellers estimate the costs and potential profit margins of using Fulfillment by Amazon. Sellers can input data like product price, shipping costs, and other fees to see a cost breakdown between different fulfillment methods. The calculator pulls information from Amazon’s own database, allowing comparisons based on ASINs already listed on the platform.

This tool is accessible through the Seller Central interface and supports calculations using SKUs, titles, or product identifiers like EAN or ASIN. It helps users estimate net margins and consider the financial impact of using Amazon’s FBA services versus other options. The tool is designed for basic analysis and does not require account integration for initial use.

 

Key Highlights:

• Estimates costs for Fulfillment by Amazon
• Allows comparison with other fulfillment methods
• Uses Amazon catalog data for prefilled product details
• Accessible without login for basic use
• Offers real-time margin calculations
  

 

Who it’s best for:

• Sellers evaluating FBA cost implications
• Users needing a quick profit margin check
• Businesses comparing self-fulfillment vs FBA
• Anyone seeking a browser-based cost breakdown tool

 

Contact and Social Media Information:

• Website: sellercentral.amazon.com
• Facebook: www.facebook.com/SellonAmazon
• Instagram: www.instagram.com/sellonamazon
• Twitter: x.com/Sell_on_Amazon
• Linkedin: www.linkedin.com/showcase/sellwithamazon

 

13. FBA Revenue Calculator

The FBA Revenue Calculator is a web-based utility provided by Amazon that allows sellers to estimate the cost and potential profitability of products sold through the Fulfillment by Amazon (FBA) program. Users can search for an existing product in the Amazon catalog or enter custom product information such as dimensions, weight, and pricing. The calculator then compares fulfillment costs between FBA and seller-fulfilled options to help sellers understand the expected margins.

While the calculator provides a quick way to assess how Amazon’s fees will affect net revenue, it is designed for reference only and may not include the most recent fee changes. The tool can be used to evaluate a single product or run bulk estimates for multiple items. It helps sellers factor in expenses like shipping, referral fees, and FBA storage charges, allowing them to make more informed pricing and inventory decisions.

 

Key Highlights:

• Estimates FBA costs and compares to other fulfillment options
• Allows product lookup by ASIN, SKU, or title
• Supports custom input of dimensions, pricing, and shipping costs
• Offers bulk estimation for multiple products
• Designed for cost comparison, not as a financial guarantee
  

 

Who it’s best for:

• Sellers evaluating whether FBA is suitable for a specific product
• Businesses comparing costs between fulfillment methods
• Amazon sellers needing quick profit estimates
• Teams managing pricing strategy and logistics planning

 

Contact and Social Media Information:

• Website: sellercentral.amazon.com
• Facebook: www.facebook.com/SellonAmazon
• Instagram: www.instagram.com/sellonamazon
• Twitter: x.com/Sell_on_Amazon
• Linkedin: www.linkedin.com/showcase/sellwithamazon

 

14. Google Trends

Google Trends is a free online tool that shows the relative popularity of search terms over time. Users can compare multiple queries, view interest by region, and explore trending topics globally or within specific countries. It presents data as visual charts and maps, making it easier to observe search behavior and identify patterns in user interest.

The tool supports keyword exploration for both short-term spikes and long-term trends. Users can filter by category, region, time range, and search type (such as web search, YouTube, or Google Shopping). It does not require an account, and results are based on real-time Google search activity. It can help users identify seasonality, evaluate public interest, or explore topic relevance for content planning or product positioning.

 

Key Highlights:

• Visualizes keyword popularity and trend patterns
• Compares multiple keywords across regions and timeframes
• Supports filters by search type and category
• Provides public access with no registration required
• Includes insights on current trending topics
  

 

Who it’s best for:

• Sellers identifying seasonal demand patterns
• Marketers planning content or product timing
• Users validating interest in search terms
• Anyone researching public interest or topic relevance
  

 

Contact and Social Media Information:

• Website: trends.google.com/home
• Facebook: www.facebook.com/Google
• Instagram: https://www.instagram.com/google
• Twitter: x.com/Google
• Linkedin: www.linkedin.com/company/google

 

15. Jungle Scout Sales Estimator

Jungle Scout’s free Sales Estimator helps Amazon sellers estimate monthly sales for a product based on its Best Seller Rank (BSR), category, and marketplace. Users input these details into the tool to receive a rough projection of how many units are sold per month. The estimator is browser-based and requires no account for limited use, though additional queries are available through a Jungle Scout subscription.

This tool is designed to provide an initial overview of sales potential in different categories and markets. It does not require access to seller accounts or listings and is primarily intended for evaluating the competitiveness or viability of potential products before launch. It is available for several Amazon marketplaces and covers a wide range of product categories.

 

Key Highlights:

• Estimates monthly sales from BSR and category
• Works with multiple Amazon marketplaces
• No login required for limited free use
• Simple web interface for fast results
• Supports early-stage product viability checks
  

 

Who it’s best for:

• Sellers analyzing product opportunities
• Users needing quick sales volume estimates
• New sellers evaluating categories to enter
• Anyone planning a product launch strategy

 

Contact and Social Media Information:

• Website: www.junglescout.com
• Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661
• Email: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Instagram: www.instagram.com/junglescout_
• Twitter: x.com/junglescout
• Linkedin: www.linkedin.com/company/junglescout

 

16. Helium 10

Helium 10 provides a set of tools for Amazon sellers that support product research, keyword tracking, advertising, listing optimization, and operational analytics. Users can access functions such as keyword discovery, trend monitoring, and sales analysis through a web platform and browser extension. Tools like Cerebro, Magnet, and Black Box help users explore product demand and evaluate competition within specific categories.

The platform is built to handle various stages of selling, including research, listing setup, advertising, and performance monitoring. Features can be used independently or combined depending on the seller’s workflow. While Helium 10 is primarily a paid service, some features are accessible without a subscription for initial testing and exploration.

 

Key Highlights:

• Product and keyword research tools
• Chrome extension for in-browser data access
• Listing optimization and ad campaign setup
• Keyword rank tracking and trend analysis
• Multi-stage support from product discovery to sales performance
  

 

Who it’s best for:

• Sellers conducting in-depth product research
• Users needing structured keyword data
• Amazon sellers managing multiple listings
• Businesses working with PPC and content optimization
  

 

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Instagram: www.instagram.com/helium10software
• Twitter: x.com/H10Software
• Linkedin: www.linkedin.com/company/helium10

 

17. AMZScout Sales Estimator

AMZScout offers a free tool to estimate monthly sales on Amazon using Best Seller Rank (BSR), category, and marketplace information. Sellers input basic details such as product category and BSR to receive an estimated number of sales per month. This tool can help evaluate demand levels across different product types before entering a niche.

The estimator is web-based and does not require installation or login for basic usage. While limited in scope, it serves as a quick reference point for those assessing a product’s potential. AMZScout also offers browser extensions and additional research tools, but the estimator functions independently and does not rely on premium features.

 

Key Highlights:

• Estimates monthly sales using BSR and category
• Simple input interface without login required
• Provides country and category selection options
• Web-based and accessible without extra tools
• Used for quick demand checks
  

 

Who it’s best for:

• Sellers evaluating product demand before sourcing
• Users making quick comparisons between niches
• Beginners doing basic product validation
• Anyone looking for a fast, browser-based estimate
  

 

Contact and Social Media Information:

• Website: amzscout.net
• Email: [email protected]
• Facebook: www.facebook.com/amzscoutcrew

 

18. Veeqo

Veeqo is Amazon’s free multi-channel shipping and inventory management tool. It allows sellers to access discounted shipping rates, sync inventory across platforms, and manage orders from channels including Amazon, eBay, Walmart, Etsy, and Shopify. Users can also automate order routing, create custom rules for shipping, and generate performance reports through the same dashboard.

The system supports real-time warehouse tracking, low stock alerts, and integration with Fulfillment by Amazon for non-Amazon orders. It includes a profit analysis feature that breaks down sales, fees, ad spend, and product costs across channels. Veeqo is designed for sellers handling multiple stores and aiming to centralize their operations.

 

Key Highlights:

• Pre-negotiated shipping rates with major carriers
• Centralized inventory sync across marketplaces
• Support for Amazon Multi-Channel Fulfillment
• Real-time warehouse tracking and low stock alerts
• Built-in order automation and profit analytics
  

 

Who it’s best for:

• Sellers managing multi-channel operations
• Businesses needing centralized inventory tracking
• Users shipping with multiple carriers
• Amazon sellers using FBA for non-Amazon orders

 

Contact and Social Media Information:

• Website: sell.amazon.com/tools/veeqo
• Facebook: www.facebook.com/SellonAmazon
• Instagram: www.instagram.com/sellonamazon
• Twitter: x.com/Sell_on_Amazon
• Linkedin: www.linkedin.com/showcase/sellwithamazon

 

Conclusion

Free Amazon selling tools can provide real value for sellers who want to improve their workflow without taking on additional costs. From keyword research and sales estimators to listing optimization and inventory tracking, these tools offer practical ways to monitor performance, test strategies, and handle day-to-day tasks more efficiently.

While they may not replace advanced paid solutions, free tools still help sellers make better decisions, especially during early stages or when managing smaller budgets. Choosing the right combination depends on your current challenges and business model. Testing multiple options can help you find tools that match your specific needs and integrate well into your existing processes.

Running an Amazon business requires juggling tasks like product research, listing optimization, inventory control, and customer service. To stay competitive, many sellers turn to automation. In this guide, we explore top tools that streamline operations, reduce manual work, and help sellers focus on growth. Whether you are a beginner or scaling a large store, the right automation tools can significantly improve your workflow.

 

1. WisePPC

WisePPC is our analytics and automation platform designed to support marketplace sellers in optimizing sales and ad performance across Amazon, Shopify, and other channels. We provide tools for analyzing data in real time, managing ads, editing campaigns in bulk, and tracking detailed performance metrics over time. Our system stores historical data far beyond what marketplaces typically retain, helping users analyze trends, evaluate pricing strategies, and identify performance shifts. With features like advanced filtering, visual charts, and gradient-based table highlights, we make it easier to find relevant data and act quickly.

We also help manage large-scale operations with bulk updates, inline editing, and multi-account reporting. Campaigns can be filtered and adjusted based on selected parameters, including bid strategies and match types. Our dashboard separates organic and ad-driven sales, making it easier to allocate budgets more effectively. The platform supports flexible integration and is built to scale with sellers as they grow. Additional features like inventory forecasting and dynamic repricing are currently being developed.

 

Key Highlights:

• Real-time ad and sales performance tracking
• Multi-level data filtering and historical trend charts
• Inline editing and bulk updates for campaigns
• Segmentation by campaign type, bid strategy, and more
• Visual highlighting for quick identification of performance issues
• Long-term data storage beyond Amazon’s retention period
• Insights separating ad-driven vs. organic sales

 

Who it’s best fo:

• Sellers managing ads and sales across Amazon and Shopify
• Teams needing detailed filtering and historical data access
• Businesses scaling campaign operations across large catalogs
• Users seeking automation without losing control over decisions
• Sellers interested in long-term performance and data analysis

 

2. SellerApp

SellerApp provides a set of automation tools designed to assist Amazon sellers in managing product research, advertising, and performance optimization. The platform combines data analytics with machine learning to streamline tasks like keyword tracking, ad campaign adjustments, and product analysis. Sellers use the tool to find profitable product opportunities, monitor real-time sales, and automate ad bidding decisions based on performance data.

The system centralizes multiple functions such as keyword research, listing quality checks, and PPC audit. These features are supported by automation rules that aim to reduce manual input and improve ad spend efficiency. Additional free tools help sellers calculate FBA fees, review product listings, and evaluate sales potential. SellerApp is used by various types of Amazon sellers to support decision-making and reduce routine management tasks.

 

Key Highlights:

• Automated keyword discovery and optimization
• Ad campaign automation with rule-based adjustments
• Real-time product performance and sales tracking
• Tools for listing analysis and profitability checks
• Integration of multiple operational functions into one platform

 

Who it’s best for:

• Amazon sellers running PPC ad campaigns
• Businesses managing multiple SKUs and needing product insights
• Users looking for all-in-one tools for product and keyword research
• Sellers aiming to cut time spent on manual performance monitoring
  

 

3. Helium 10

Helium 10 offers a suite of automation and research tools for Amazon sellers, covering product discovery, keyword research, advertising, and listing optimization. The platform provides over 30 tools that help sellers automate key tasks such as launching ad campaigns, tracking market trends, and refining product listings. It also includes a Chrome extension for real-time market data access directly from the Amazon interface.

The system is structured around modular tools like Cerebro for reverse ASIN lookup, Magnet for keyword discovery, and Black Box for product research. Automation is applied in areas such as PPC ad management and listing creation, with support for social commerce integrations like TikTok Shops. Helium 10 also provides data analysis dashboards and supports operational decisions through trend tracking and historical performance data.

 

Key Highlights:

• Automated ad management using AI-based tools
• Chrome extension for direct market research
• Keyword and product discovery tools
• Listing optimization support with historical trend analysis
• Integration with platforms beyond Amazon, including TikTok

 

Who it’s best for:

• Sellers expanding across multiple e-commerce platforms
• Users who need modular automation tools for specific tasks
• Businesses looking for integrated keyword and ad tools
• Sellers analyzing competitors and market trends
  

 

4. Teikametrics

Teikametrics is a platform focused on AI-driven automation for marketplace optimization, with a primary emphasis on advertising performance. It applies predictive algorithms to adjust bids, forecast trends, and manage ad campaigns across Amazon and other marketplaces like Walmart and TikTok. Users set their goals and constraints, and the system adjusts bids in real time to meet performance targets.

The platform integrates inventory and multichannel feed management into its core functions. Sellers can use automation to balance stock levels, avoid over-ordering, and adapt to changing market conditions. Additional modules support social shopping through creator partnerships, allowing businesses to extend reach beyond traditional product listings. Teikametrics is often used by sellers who want to automate their ad strategy while maintaining visibility across multiple sales channels.

 

Key Highlights:

• Predictive AI for automated bid adjustments
• Real-time monitoring and ad strategy alignment
• Inventory optimization with demand forecasting
• Multichannel listing and performance management
• Social shopping features through integrated tools

 

Who it’s best for:

• Sellers managing large-scale ad budgets across platforms
• Businesses needing AI support for inventory planning
• Users who want to unify ads and listing automation
• Brands integrating with social commerce tools

 

5. AMZScout

AMZScout offers a group of browser-based and platform tools designed to support Amazon sellers in researching products, tracking competitors, and automating decision-making related to sourcing and listing. Their system includes a Chrome extension that provides real-time analysis of listings directly on Amazon, showing metrics like estimated sales, reviews, and seller competition. The platform also includes a product database, keyword tracking tools, and AI-enhanced features for listing creation and review analysis.

The toolset covers a wide range of selling models including private label, dropshipping, online arbitrage, and wholesale. Users can search verified suppliers on Alibaba, analyze market demand, and build optimized product listings using suggested keywords. AMZScout includes tools to monitor competitor performance, estimate potential profits, and identify sales trends. Step-by-step educational content and reports are included to guide users through launching or scaling a business on Amazon.

 

Key Highlights:

• Chrome extension for live product and listing analysis
• Product database and keyword tools for niche research
• Sourcing support through Alibaba integration
• AI tools for listing and review optimization
• Compatible with various Amazon selling models

 

Who it’s best for:

• Sellers running private label or reselling models
• Users needing product research combined with supplier tools
• Beginners looking for guided launch processes
• Sellers managing listings directly from Amazon’s interface
  

 

6. Viral Launch

Viral Launch provides an all-in-one platform for Amazon sellers that automates tasks around product research, keyword optimization, and advertising management. The system offers multiple tools including Market Intelligence for real-time analysis of trends and competition, Product Discovery for identifying new listing opportunities, and Kinetic PPC for ad campaign performance automation. These tools aim to reduce the time spent on manual research and campaign adjustment.

The platform allows sellers to track keyword performance, monitor competitors, and assess SEO strength through historical and real-time data. Users can automate PPC campaigns based on performance insights and test different ad setups using built-in optimization tools. Viral Launch also includes listing tools for keyword insertion and ranking improvement. It is structured to support both newer sellers and those scaling existing operations with a focus on advertising strategy.

 

Key Highlights:

• Automation tools for PPC campaigns and keyword ranking
• Market and product research based on real-time data
• Keyword discovery and listing optimization
• Performance tracking and SEO insights
• Modular platform with optional service levels

 

Who it’s best for:

• Sellers investing in Amazon PPC advertising
• Users looking to track and respond to market trends
• Amazon businesses scaling to multiple product lines
• Sellers who need centralized product and keyword data
  

 

7. ZonGuru

ZonGuru provides a software toolkit tailored for Amazon sellers focused on product research, listing optimization, and supplier sourcing. The system includes tools like Niche Finder for discovering potential products, Sales Spy for monitoring monthly sales, and Keywords on Fire for identifying search terms that drive traffic to competitors. Users also have access to a Chrome extension to run live market checks and product scans while browsing Amazon.

Additional features include Easy Source, which connects sellers with suppliers through Alibaba integration, and Listing Optimizer, which evaluates and improves existing product listings. Automation tools for review collection and email campaigns are also part of the package. ZonGuru supports sellers across several international Amazon marketplaces and includes dashboards for tracking sales performance and keyword rankings.

 

Key Highlights:

• Niche and product research tools with trend tracking
• Listing and keyword optimization with competitor data
• Supplier sourcing through Alibaba integration
• Chrome extension for in-browser research
• Review and email automation tools

 

Who it’s best for:

• Sellers focused on international Amazon marketplaces
• Users launching private label or branded products
• Sellers looking to improve listing SEO and differentiation
• Those needing a combination of product research and supplier tools

 

8. Sellerboard

Sellerboard is a tool that focuses on providing real-time profit analytics for Amazon sellers. The platform tracks Amazon fees, advertising costs, refunds, promotions, and fixed expenses to help users understand the exact profitability of their products. The dashboard allows sellers to view data by product and time frame, giving a detailed overview of business performance without manual calculations.

In addition to financial tracking, Sellerboard includes features for inventory monitoring and automated email follow-ups aimed at collecting reviews and customer feedback. The app also offers tools for handling reimbursement claims for lost or damaged goods. By combining financial data with basic automation, Sellerboard supports Amazon sellers in improving profitability and managing store operations more efficiently.

 

Key Highlights:

• Real-time profit tracking by product and time period
• Integration with Amazon PPC data and fees
• Automated email campaigns for reviews and feedback
• Inventory control and reimbursement tools
• Visual dashboard with multiple performance metrics

 

Who it’s best for:

• Sellers needing accurate profitability insights
• Users tracking multiple expense types and refunds
• Businesses running review automation via email
• Sellers looking for a simplified financial overview
  

 

9. FeedbackWhiz

FeedbackWhiz offers a toolset for Amazon and Walmart sellers to manage reviews, monitor listings, and analyze profit performance. It includes modules for automating review and feedback request emails using Amazon-compliant methods. Users can segment customers, trigger campaigns, and track feedback metrics from a single dashboard. The alert system notifies sellers of changes like review updates, listing hijacks, or buy box losses.

The platform also provides financial reporting through FW Profits, where sellers can review expenses, hidden fees, and product-specific revenue. The product manager shows listing-level metrics including refunds and performance data. FeedbackWhiz centralizes data from Amazon and Walmart accounts, helping users maintain control over feedback, performance, and profits with limited manual effort.

 

Key Highlights:

• Automated review and feedback request emails
• Alerts for listing changes, review activity, and hijackers
• Profit analysis with customized cost tracking
• Tools for order, product, and feedback management
• Compatible with Amazon and Walmart marketplaces

 

Who it’s best for:

• Sellers managing listings on Amazon and Walmart
• Businesses focused on review and feedback control
• Users needing alert systems for account monitoring
• Sellers wanting detailed profitability analysis
  

 

10. Keepa

Keepa is a price tracking and product monitoring tool used by Amazon sellers to observe historical and current pricing data. It allows users to track ASINs, monitor out-of-stock products, and create bulk price watch lists for entire product ranges. The platform shows detailed charts of price history, including third-party prices, Amazon offers, and sales rank changes over time.

The tool is used to identify pricing trends, detect shifts in product availability, and compare variations like size or color. It supports research across millions of ASINs and provides an API for advanced data access. Keepa is accessible via browser and mobile apps, making it a flexible tool for sellers watching pricing strategies and competitive behavior on Amazon.

 

Key Highlights:

• Historical price tracking and trend analysis
• Monitoring for out-of-stock products and variations
• Bulk ASIN list management and price alerts
• Available via browser extension and mobile apps
• Data API access for detailed product monitoring

 

Who it’s best for:

• Sellers needing price history for market decisions
• Users tracking variations or multiple ASINs
• Sellers analyzing sales rank and availability trends
• Businesses using data APIs for deeper insights
  

 

11. Sellozo

Sellozo offers a suite of automation tools focused on Amazon PPC campaign management. Their system allows sellers to control advertising through AI-powered bid automation, campaign structuring, and performance optimization. One of the core features, Campaign Studio, provides a visual interface where users can create and modify ad campaigns using a drag-and-drop setup. This simplifies keyword targeting and strategy adjustments.

In addition to automation, Sellozo also provides full-service PPC management where a team handles account strategy and optimization using the platform’s internal tools. Sellers can schedule ads, analyze dayparting performance, and automatically harvest keywords. The tool is built to reduce manual workload and help sellers manage their ad spend more efficiently across different campaign types.

 

Key Highlights:

• AI-based bid automation and ad scheduling
• Visual campaign design interface with keyword tools
• Full-service management available for PPC accounts
• Keyword harvesting and rule-based ad adjustments
• Built-in features for dayparting and budget control

 

Who it’s best for:

• Sellers running multiple Amazon PPC campaigns
• Users looking for a combination of automation and manual control
• Businesses outsourcing their PPC strategy to specialists
• Sellers optimizing ad budgets through structured ad planning
  

 

12. RepricerExpress

RepricerExpress provides automated repricing for Amazon and eBay sellers across multiple global marketplaces. The tool tracks competitor prices and adjusts listings based on rules set by the user. It includes a range of predefined strategies, as well as options for customizing pricing rules based on seller ratings, fulfillment type, and other conditions. Prices are updated in real time to help sellers stay competitive and retain Buy Box positions.

The platform supports price boundaries to ensure listings stay within defined profit margins. Users can test their rules in Safe Mode before applying them live, allowing for risk-free configuration. RepricerExpress also includes a multi-channel replicator to maintain pricing consistency across different platforms. This helps sellers manage large catalogs without manually updating listings across marketplaces.

 

Key Highlights:

• Real-time repricing based on competitor activity
• Safe Mode for testing pricing strategies before activation
• Rules based on seller type, stock levels, and fulfillment method
• Multi-channel price replication and management
• Price boundary controls to prevent selling below cost

 

Who it’s best for:

• Sellers managing pricing across Amazon and eBay
• Users needing fast and consistent repricing automation
• Businesses targeting the Buy Box using price strategy
• Sellers managing large inventories across multiple channels
  

 

13. Jungle Scout

Jungle Scout provides data-driven tools for Amazon sellers, focusing on product research, market tracking, and campaign optimization. It includes features like keyword research, sales tracking, supplier databases, and review automation. Their tools are used to evaluate demand, identify market trends, and monitor competition in real time. Jungle Scout is accessible for both new and established sellers, offering specific solutions for individuals, brands, and agencies.

In addition to seller tools, Jungle Scout offers enterprise-level data services that include market intelligence and performance benchmarking. Brands can access custom reports, track pricing behavior, and analyze shopper activity using first-party and third-party data. The platform’s data insights are designed to help sellers adjust product strategies, manage brand positioning, and optimize paid campaigns.

 

Key Highlights:

• Product and keyword research tools with live market data
• Supplier database and review tracking
• Market performance benchmarking and category insights
• Custom reporting and analytics for brand and campaign strategy
• Separate solutions for growing sellers and enterprise teams

 

Who it’s best for:

• New Amazon sellers looking for product and market validation
• Brands and agencies managing multiple products or clients
• Users who rely on keyword and trend analysis
• Sellers seeking structured growth through data tracking

 

14. Seller Snap

Seller Snap provides an AI-based repricing solution for Amazon sellers. Their system uses game theory algorithms to automatically adjust prices based on competitor behavior, aiming to win the Buy Box while avoiding race-to-the-bottom pricing. Users can set minimum and maximum price limits, and the tool calculates these ranges by factoring in fulfillment fees, costs, and target profit margins.

The platform supports multiple Amazon stores and offers centralized management across SKUs and marketplaces. Features also include replenishment recommendations based on sales trends and lead times, as well as basic advertising metrics like ACoS and RoAS. Seller Snap allows sellers to define custom repricing strategies or use fully automated ones that require no manual rule setup.

 

Key Highlights:

• AI-based repricing with automated strategy selection
• Custom pricing rules and accurate min-max price calculations
• Replenishment suggestions based on inventory data
• Supports multi-store and bulk SKU management
• Tracks ad performance metrics like ACoS and RoAS

 

Who it’s best for:

• Sellers who want to automate pricing without managing rules
• Users managing multiple Amazon accounts or large catalogs
• Businesses aiming to avoid manual repricing and price wars
• Sellers interested in both profit optimization and Buy Box share
  

 

15. Ecomtent

Ecomtent offers a tool for automating and optimizing Amazon product listings using AI. The platform helps sellers create titles, bullet points, descriptions, infographics, and A+ content aligned with Amazon’s compliance requirements. It focuses on improving listing quality at scale while reducing the time spent on manual content creation.

The system is designed to align listings with Amazon’s AI search engines such as COSMO and RUFUS. It uses real-time trends and catalog updates to improve the visibility and conversion potential of product pages. The tool integrates into existing workflows and supports fast listing updates for large product catalogs.

 

Key Highlights:

• AI-generated listing content including text and visuals
• Support for A+ Content and Enhanced Brand Content formats
• Optimization for Amazon AI search tools like COSMO and RUFUS
• Fast listing creation and update process
• Workflow integration for catalog-wide changes

 

Who it’s best for:

• Sellers managing large catalogs across Amazon marketplaces
• Teams needing automated copywriting and image tools
• Businesses optimizing listings for Amazon search visibility
• Brands focused on improving listing compliance and conversion
  

 

16. Profasee

Profasee offers a dynamic pricing tool for Amazon sellers that uses AI to adjust product prices based on multiple market signals. The platform monitors variables like sales velocity, competitor pricing, and customer behavior to update prices automatically without manual input. It is designed to avoid static pricing and adapt to real-time changes to capture more margin and revenue.

The system also syncs pricing with stock levels to prevent overstocking or stockouts. It allows sellers to prioritize different goals such as sales velocity, profit margins, or inventory turnover. Profasee provides a set of predictions and pricing decisions driven by real-time data to support hands-off price management.

 

Key Highlights:

• Dynamic pricing updates based on market conditions
• Integration of inventory levels into pricing strategy
• AI-driven profit optimization without manual adjustments
• Real-time tracking of competitor behavior and demand
• Focus on improving pricing efficiency and margin recovery

 

Who it’s best for:

• Sellers looking to automate and optimize pricing decisions
• Brands managing large SKU lists with varying demand patterns
• Businesses aiming to align pricing with stock and margin targets
• Teams moving away from static or manual pricing models

 

17. Trellis

Trellis is an automation platform designed to help eCommerce businesses manage and improve their operations across Amazon, Walmart, Shopify, and other marketplaces. The platform provides a suite of tools for advertising, dynamic pricing, promotions, content optimization, and market intelligence. It uses AI-driven automation to collect data, generate insights, and make real-time adjustments to campaigns and pricing strategies.

Users can optimize product listings, create promotional campaigns, and monitor performance from a single interface. Trellis supports both self-service and managed service models, allowing businesses to either handle operations independently or work with a support team. The platform is structured to assist in decision-making by showing trends and recommending adjustments based on marketplace behavior and historical performance.

 

Key Highlights:

• AI-powered tools for pricing, advertising, and content
• Performance monitoring with automated suggestions
• Real-time updates across multiple marketplaces
• Self-service or strategic management options
• Centralized interface for listing and promotion control

 

Who it’s best for:

• Sellers active on Amazon, Walmart, or Shopify
• Teams managing advertising and pricing at scale
• Brands looking to automate content and promotions
• Users seeking guided insights without full manual input
  

 

18. Pacvue

Pacvue is a commerce management platform that brings together advertising, retail operations, and data analytics into one solution. It supports brands and agencies in managing campaigns, optimizing performance, and making investment decisions across multiple marketplaces. The platform integrates retail media tools, digital shelf management, and sales data to provide a unified view of product and marketing activities.

Users can coordinate cross-functional tasks like ad spend tracking, pricing analysis, and inventory management using real-time data. Pacvue also includes support for Amazon DSP and offers reporting tools for benchmarking and market insights. The platform is designed to reduce siloed decision-making and improve efficiency across internal teams managing eCommerce operations.

 

Key Highlights:

• Centralized platform for retail media and commerce data
• Cross-marketplace support with real-time measurement tools
• Integration with Amazon DSP and Target’s commerce data
• Digital shelf and inventory management features
• Insights to support advertising and operational decisions

 

Who it’s best for:

• Agencies managing eCommerce operations for clients
• Enterprise brands selling across multiple marketplaces
• Sellers using Amazon DSP and connected ad platforms
• Teams needing a unified view of marketing and inventory data

 

Conclusion

Automated tools have become essential for Amazon sellers looking to manage campaigns, pricing, and performance at scale. These platforms help reduce manual work, offer real-time data insights, and support better decision-making across advertising, sales, and operations. Whether you’re tracking ad performance, adjusting prices, or analyzing long-term trends, automation provides the structure needed to stay competitive in a fast-changing marketplace.

Choosing the right tool depends on your specific needs, business size, and the level of control or automation you prefer. From ad optimization to repricing and inventory forecasting, these solutions allow sellers to work more efficiently and focus on strategy rather than repetitive tasks. As marketplaces evolve, relying on automated systems is no longer optional for serious growth – it’s a core part of running a data-informed business.

Amazon sellers face increasing competition and complex logistics. Leveraging the right AI tools can streamline operations, improve product listings, and maximize profits. In this guide, we explore the top AI tools that can give Amazon sellers a competitive edge in 2025.

 

1. WisePPC

We provide an analytics platform designed for marketplace sellers looking to improve their advertising and sales operations. Our system brings together real-time and historical data from Amazon and other platforms to help users make better decisions. We allow sellers to understand trends, track performance, and evaluate what drives results. Users can segment data by campaign types, bid strategies, match types, and more to analyze advertising impact and fine-tune strategies.

Our tools include bulk editing features that allow campaign changes at scale, inline campaign editing for faster adjustments, and visual aids like gradient highlighting to detect anomalies. We also support campaign performance tracking across placements and store years of historical data beyond Amazon’s limits. Upcoming features like AI-based bid adjustments, automated inventory forecasting, and dynamic repricing will expand automation and precision even further. Our goal is to simplify complex ad management and give sellers the control they need to scale.

 

Key Highlights:

• Unified analytics from Amazon and other marketplaces in one dashboard
• Real-time metric tracking including ACOS, TACOS, CTR, and profit
• Bulk editing for campaigns, targets, and bids
• Inline campaign editing without screen switching
• Visual campaign performance analysis with gradient highlights
• Placement-level performance comparisons
• Critical data segmentation by cost type, campaign type, match type, and strategy
• Upcoming AI-based bid adjustments and inventory forecasting

 

Who It’s Best for:

• Amazon sellers managing multiple campaigns and products
• Agencies or teams needing bulk ad management tools
• Sellers looking to track ad and organic performance in one system
• Businesses wanting long-term data insights and historical trend analysis
• Users who prefer centralized dashboards with real-time updates
• Marketplace sellers planning to scale operations across accounts or platforms

 

Contact and Social Media Information:

• Website: wiseppc.com 
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547 
• LinkedIn: www.linkedin.com/company/wiseppc 
• Instagram: www.instagram.com/wiseppc 

 

2. Seller Snap

Seller Snap provides an AI-based repricing tool built for Amazon sellers who want to automate pricing and manage sales performance across marketplaces. Their system uses game theory principles to make dynamic pricing decisions based on competitor behavior. Users can customize repricing strategies to meet different goals, such as Buy Box optimization or inventory turnover. Seller Snap includes tools for calculating accurate minimum prices by factoring in Amazon fees, operational costs, and desired profit margins.

In addition to repricing, the platform also offers features for advertising performance tracking, store analytics, and multi-store management. Users can manage listings across multiple Amazon marketplaces from a single dashboard and apply bulk updates to SKUs. There are options for importing pricing data from other systems, calculating pricing automatically, and receiving proactive insights. Their goal is to streamline pricing and replenishment decisions with minimal manual input.

 

Key Highlights:

• AI-based repricing using game theory
• Custom pricing strategies for Buy Box or inventory turnover
• Automatic calculation of minimum and maximum prices
• Centralized dashboard for managing multiple stores
• Advertising metrics tracking, including ACOS and RoAS
• Replenishment suggestions based on trends and lead time
• Bulk update tools and pricing data import options

 

Who It’s Best for:

• Amazon sellers looking to automate repricing
• Sellers managing multiple Amazon accounts or stores
• Users who need flexible pricing strategies based on business goals
• Teams that want centralized control over ad and sales performance
• Sellers aiming to reduce manual pricing updates

 

Contact and Social Media Information:

• Website: sellersnap.io
• Facebook: www.facebook.com/sellersnap.io
• LinkedIn: www.linkedin.com/company/seller-snap-inc.
• Twitter: x.com/sellersnap_io
• Instagram: www.instagram.com/sellersnap.io
• Address: 7455 Arroyo Crossing Parkway, Suite 220, Las Vegas, NV 89113, United States
• Phone: +1 (262) 735 5767

 

3. Quartile

Quartile offers a retail media optimization platform designed to manage advertising across multiple e-commerce channels. Their system combines real-time data collection with AI-driven automation to support campaign management on platforms like Amazon, Walmart, Google, and Facebook. It enables dynamic bidding, automated ad placement, and ASIN-level campaign control. Advertisers can track product-specific performance and use that information to refine strategy and budget allocation.

Their platform integrates data from all connected channels and organizes it into actionable insights. A dedicated support team works alongside the platform, providing strategy input based on those insights. Quartile is suited for companies looking to scale and manage ads across multiple platforms while maintaining control through centralized reporting and optimization tools.

 

Key Highlights:

• Multi-channel ad management including Amazon, Google, and Walmart
• Real-time bidding and placement adjustments
• Product-level ad performance tracking
• ASIN-level campaign structure and analysis
• Centralized reporting and cross-channel data integration

 

Who It’s Best for:

• E-commerce brands advertising across multiple platforms
• Sellers needing ASIN-level control of advertising
• Companies with in-house teams that want external strategic support
• Advertisers seeking real-time campaign automation
• Brands managing high volumes of product ads

 

Contact and Social Media Information:

• Website: www.quartile.com
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/quartiledigital
• Instagram: www.instagram.com/quartiledigital
• Address: 101 Park Avenue, Suite 2504, New York, NY 10178
• Phone: +1 (646) 760-6621

 

4. Viral Launch

Viral Launch provides a full suite of tools designed to support Amazon sellers with product research, SEO optimization, keyword tracking, and ad performance analysis. Their platform includes tools like Product Discovery to identify high-potential products, Market Intelligence for data-driven insights, and Keyword Research to help improve search visibility. Sellers can use this system to find new products, track trends, and optimize listings for both organic and paid search.

They also offer advanced advertising tools under their “Pro Plus Ads” plan, which allows sellers to track organic and PPC keyword performance, run ad campaigns, and monitor overall sales results. Additional features include listing analyzers, rank trackers, split testing tools, and automation for bulk content generation. The platform is designed for sellers at any stage, from those just starting out to experienced sellers needing more detailed analytics and performance monitoring.

 

Key Highlights:

• Tools for product research, keyword analysis, and listing optimization
• Market Intelligence with real-time and historical data
• Ad tools for tracking PPC and organic performance
• Listing and keyword management features
• Content generation tools for bulk listing creation

 

Who It’s Best for:

• New and growing Amazon sellers looking for product and market insights
• Sellers needing keyword tools for SEO and ad targeting
• Users managing multiple product listings
• Brands wanting to test ad and listing performance over time
• Sellers planning product expansion across Amazon and Walmart

 

Contact and Social Media Information:

• Website: viral-launch.com
• E-mail: [email protected]
• Facebook: www.facebook.com/virallaunchamazonsoftware
• LinkedIn: www.linkedin.com/company/viral-launch
• Twitter: x.com/viral_launch
• Instagram: www.instagram.com/viral_launch
• Address: 12110 Sunset Hills Rd, Reston, VA 20190, United States

 

5. Jungle Scout

Jungle Scout provides a range of tools for Amazon sellers, brands, and agencies, helping them gather and apply data for market research, brand management, and ad campaign optimization. Their system allows users to track performance across Amazon channels, identify product trends, and understand price sensitivity and elasticity. The platform supports both 1P and 3P sellers, giving insights to defend and grow market position while aligning with broader e-commerce strategies.

Their solutions include seller tools for product discovery, keyword tracking, supplier databases, and listing management. Larger brands and agencies can access Jungle Scout’s enterprise-level tools like Cobalt and Cloud, which enable deeper visibility and custom reporting. Users can visualize millions of data points, benchmark against competitors, and access insights through dashboards or integration into existing workflows.

 

Key Highlights:

• Tools for product research, brand protection, and advertising optimization
• 1P and 3P data access for complete channel performance tracking
• Market intelligence to evaluate trends, demand, and pricing power
• Brand management features, including Buy Box monitoring
• Custom reporting and strategic consultation for enterprises
• Seller dashboard with keyword and supplier management tools

 

Who It’s Best for:

• Amazon sellers starting or expanding product lines
• Brands managing both 1P and 3P sales channels
• Agencies needing advanced data reporting and visibility
• Teams working on pricing, keyword strategy, and ad campaigns

 

Contact and Social Media Information:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Twitter: x.com/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661

 

6. Helium 10

Helium 10 offers a comprehensive platform for Amazon sellers, combining tools for research, keyword analysis, listing optimization, and ad management. Users can access multiple features, including product discovery, competitor tracking, inventory management, and automation. The platform also integrates AI-driven features for running ad campaigns and optimizing listings directly within the Amazon ecosystem.

Additional tools include the Chrome Extension for browser-based analysis and operations, as well as support for newer sales channels like TikTok Shop. With pricing plans ranging from entry-level to advanced, Helium 10 provides scalable support for both beginners and experienced sellers looking to grow across multiple marketplaces. Their tools help simplify sales operations while giving access to detailed data and automation.

 

Key Highlights:

• AI-based tools for ad campaign automation and listing optimization
• Keyword research and tracking tools for both PPC and organic rankings
• Product and market research with competitor analysis features
• Operations tools, including inventory, analytics, and reimbursements
• Integration with TikTok Shop and Chrome browser extension
• Flexible plans suitable for beginners to advanced sellers

 

Who It’s Best for:

• New Amazon sellers learning to manage listings and ads
• Experienced sellers scaling campaigns or managing many SKUs
• Brands seeking cross-platform visibility and automation
• Teams wanting keyword insights and ad performance tracking
• Sellers expanding to additional marketplaces like TikTok

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• LinkedIn: www.linkedin.com/company/helium10
• Twitter: x.com/H10Software
• Instagram: www.instagram.com/helium10software

 

7. ZonGuru

ZonGuru provides software tools designed for Amazon sellers and agencies to manage research, optimization, and customer engagement. Their system includes features like product research, listing optimization, keyword analysis, and performance tracking. ZonGuru also uses AI-powered tools such as ChatGPT-4 in their Listing Optimizer to improve content creation and keyword integration for Amazon listings.

The platform helps sellers find high-demand products, track business health, and stay connected with customers through automation tools. Their tools support scaling operations with accurate data and a simple interface. ZonGuru’s offering includes Niche Finder, Keywords on Fire, and customer engagement tools, all focused on helping users make informed decisions and maintain long-term product performance.

 

Key Highlights:

• Product research tools to find high-potential product ideas
• Listing Optimizer enhanced with AI 
• Keyword analysis with competitor insight features
• Business performance tracking and customer communication tools
• Automation for listing, feedback, and messaging workflows
• User interface built for both sellers and agency users

 

Who It’s Best for:

• Sellers needing tools to find, list, and optimize products
• Agencies managing multiple clients’ Amazon listings
• Users looking for keyword and niche research tools
• Sellers wanting integrated customer communication features

 

Contact and Social Media Information:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

 

8. Perpetua

Perpetua offers retail media optimization software designed to automate ad campaigns and improve advertising results for sellers on Amazon, Walmart, and other marketplaces. Their system allows users to create goal-based campaigns instead of managing ads manually. By setting objectives like brand awareness or profitability, sellers can let Perpetua automatically execute and optimize campaigns using contextual and conversion-focused bidding algorithms.

The platform includes tools for search, display, and video advertising, along with detailed analytics to track advertising performance and its impact across sales channels. Users can access reporting dashboards that offer views on sales, category trends, and digital shelf visibility. Perpetua also supports performance recommendations and budget adjustments based on campaign outcomes, helping teams focus on strategic decisions.

 

Key Highlights:

• Goal-based campaign automation
• Contextual and conversion-driven bidding
• Advertising across search, display, and video formats
• Custom reporting for retail intelligence and digital shelf insights
• Automatic budget changes based on campaign results
• Centralized performance tracking across marketplaces

 

Who It’s Best for:

• Sellers managing multi-channel ad campaigns
• Teams looking for automated ad execution
• Brands needing campaign-level analytics and reporting
• Users focused on efficiency and budget control
• Agencies requiring ad tools across multiple ad types

 

Contact and Social Media Information:

• Website: perpetua.io
• E-mail: [email protected]
• Facebook: www.facebook.com/perpetualabs
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Twitter: x.com/PerpetuaLabs
• Instagram: www.instagram.com/perpetua.io
• Address: 36 Maplewood Ave, Portsmouth, NH 03801

 

9. SellerApp

SellerApp combines product intelligence, advertising automation, and data analytics into one platform for Amazon sellers. Their features support product research, keyword optimization, campaign management, and profit tracking. Users can discover product opportunities using real-time sales and cost data, and then track performance metrics across SKUs to optimize for profitability.

The platform includes advertising tools that automate and streamline Amazon PPC campaigns. Keyword insights help users reduce wasteful spending while improving ad reach. SellerApp also offers audit tools, listing analysis, and free utilities like FBA calculators and ACoS estimators. The platform supports sellers at various stages, from research to scaling and operations.

 

Key Highlights:

• Product research with real-time sales and cost tracking
• Ad automation for managing Amazon PPC campaigns
• Keyword tools for identifying and applying high-converting terms
• Sales and performance analytics across SKUs
• Free utilities, including listing checkers and calculators
• Operational tools for scaling and ad performance reviews

 

Who It’s Best for:

• Amazon sellers needing help with product discovery
• Users running ad campaigns with performance goals
• Sellers looking for both manual and automated ad control
• Businesses optimizing for profit and ROI
• Teams wanting integrated data and operations tools

 

Contact and Social Media Information:

• Website: www.sellerapp.com
• E-mail:   [email protected]
• Facebook: www.facebook.com/sellerapp
• LinkedIn: www.linkedin.com/company/sellerapp
• Twitter: x.com/SellerApp_Inc
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States Hours
• Phone: +1-737-225-3338

 

10. RepricerExpress

RepricerExpress is an automated repricing tool for sellers on Amazon and eBay, designed to adjust product prices based on competition, sales strategy, and marketplace activity. It operates continuously, tracking price changes across inventory and applying pricing rules to win the Buy Box while maintaining margins. Sellers can set their own strategies or use prebuilt templates depending on their needs.

The platform supports multi-channel pricing replication, making it easier to manage listings across different marketplaces. Features like Safe Mode allow users to test repricing strategies before going live, and the system ensures pricing stays within minimum and maximum limits set by the seller. RepricerExpress also integrates with Amazon infrastructure for real-time updates.

 

Key Highlights:

• Automated repricing for Amazon and eBay
• Custom and prebuilt repricing rule options
• Safe Mode for testing pricing strategies
• Multi-channel price syncing with different strategies
• Price boundary settings to avoid pricing errors
• Integration with Amazon Web Services for fast updates

 

Who It’s Best for:

• Sellers looking to win the Buy Box without undercutting too far
• Teams managing high inventory volume across platforms
• Users needing automated repricing without manual updates
• Businesses using separate pricing strategies for different channels
• Sellers wanting simpa le setup and fast pricing changes

 

Contact and Social Media Information:

• Website: www.repricerexpress.com
• E-mail: [email protected]
• Facebook: www.facebook.com/repricerexpress
• LinkedIn: www.linkedin.com/company/repricerexpress
• Twitter: x.com/repricerexpress
• Instagram: www.instagram.com/repricer.express
• Address: 345 Park Ave, #1702, New York, NY 10154, USA
• Phone: +1 347 352 9715

 

11. DataHawk

DataHawk is an eCommerce analytics platform that helps Amazon sellers and brands monitor performance, optimize visibility, and manage operations across different marketplaces. It centralizes marketplace data into one system, offering tools for organic search tracking, ad performance, and sales analysis. Users can identify trends, track competitor activity, and gain visibility over factors that influence their product rankings and conversions.

The platform integrates artificial intelligence to detect data anomalies, recommend actions, and streamline workflows. Users can export and manage their data using integrations like Power BI or Google Sheets, with full control over how data is accessed and used. DataHawk also supports advanced reporting and marketplace intelligence to help teams uncover growth opportunities and respond to challenges quickly.

 

Key Highlights:

• Centralized dashboard for tracking marketplace performance
• Tools for SEO, ad analysis, and sales trend monitoring
• AI-generated alerts, recommendations, and data cleanup
• Full data access with integration to external tools
• Customizable reporting and insight delivery
• Designed to support multi-marketplace visibility

 

Who It’s Best for:

• Amazon sellers needing a single system for tracking performance
• Teams managing SEO, paid ads, and conversion data
• Businesses that require custom data exports and integrations
• Agencies needing structured analytics for multiple accounts
• Sellers aiming to improve operational efficiency and visibility

 

Contact and Social Media Information:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Twitter: x.com/datahawkco
• Address: 31 Rue Vivienne, 75002 Paris, France

 

12. ZonTools

ZonTools is a PPC automation platform for Amazon sellers that enables users to manage, optimize, and scale their advertising campaigns. The platform uses AI to continuously adjust bids, apply rules, and align ads with product performance goals. Users can launch campaigns for Sponsored Products, Brands, and Display ads directly within the system, while targeting page one placement or competitor listings.

The tool supports rule-based automations that allow sellers to set bid limits, adjust strategies based on performance, and manage ads across multiple product lines. ZonTools also supports Merch by Amazon and offers features for in-listing ad placement, cross-promotion, and brand defense. It’s designed to reduce manual PPC management while maintaining control over campaign strategies.

 

Key Highlights:

• AI-driven PPC automation for Amazon ads
• Campaign launch and management from a central platform
• Support for Sponsored Products, Brands, and Display ads
• Rule-based automations for bid and budget control
• Competitor listing targeting and in-brand cross-promotion
• Includes support for Merch by Amazon

 

Who It’s Best for:

• Sellers running multiple PPC campaigns across product types
• Users who prefer automation but want strategic control
• Businesses looking to optimize bids and budgets without manual input
• Brands aiming for competitor targeting and product cross-sells
• Sellers using both Seller Central and Merch by Amazon

 

Contact and Social Media Information:

• Website: www.zon.tools
• E-mail: [email protected]
• Facebook: www.facebook.com/Zon.Tools
• LinkedIn: www.linkedin.com/company/zon-tools
• Twitter: x.com/zontools

 

13. CopyMonkey

CopyMonkey provides AI tools for generating and optimizing Amazon product listings. It helps sellers create bullet points, titles, and descriptions that include relevant keywords to improve search visibility. The system analyzes listing structure, keyword performance, and competitive content to suggest content changes aligned with current best practices.

The tool can be used alongside other keyword research platforms and is designed to speed up the content creation process. CopyMonkey’s interface supports continuous improvement through competitor insight and keyword ranking data. The aim is to help users optimize listings quickly without relying on external copywriters or manual keyword placement.

 

Key Highlights:

• AI-powered listing generation for Amazon products
• Keyword placement and optimization for SEO
• Competitor analysis to guide listing structure
• Integration with other keyword research tools
• Focus on bullet points, titles, and descriptions
• Designed for continuous optimization and quick output

 

Who It’s Best for:

• Amazon sellers needing faster listing creation
• Users looking for support with keyword-driven content
• Teams managing multiple listings and updates
• Sellers aiming to improve SEO without hiring writers
• Anyone launching new products and needing fast listing setup

 

Contact and Social Media Information:

• Website: copymonkey.ai
• E-mail: [email protected]
• Facebook: www.facebook.com/CopyMonkeyAI
• LinkedIn: www.linkedin.com/company/copymonkey
• Twitter: x.com/CopyMonkeyAI

 

14. SmartScout

SmartScout is a marketplace intelligence platform for Amazon sellers that combines brand analysis, keyword research, advertising data, and historical trends in one interface. Their system allows users to explore detailed profiles of brands, products, and sellers by connecting data points like revenue share, advertising spend, keyword rankings, and fulfillment methods. Tools like Scope, Ad Spy, and Share of Voice provide insights into competitors’ performance, ad strategies, and visibility in search results.

They also offer features for listing optimization, inventory tracking, and seller operations. Users can identify product connections through traffic graphs, monitor seller history, estimate sales, and optimize listings using AI-driven tools. With capabilities to create custom segments and regional analysis via mapping tools, SmartScout helps users find market gaps and adjust logistics based on geographic data.

 

Key Highlights:

• Detailed insights into brands, products, and seller performance
• Tools for ad strategy analysis, keyword tracking, and market visibility
• AI-based listing optimization with keyword recommendations
• Historical tracking of sales, search terms, and Buy Box data
• Location-based mapping for logistics and regional trends
• Custom segments for tailored research and market targeting

 

Who It’s Best for:

• Sellers researching brands and analyzing competition
• Agencies managing multiple accounts or private label portfolios
• Wholesale and arbitrage businesses needing bulk data analysis
• Users optimizing listings with SEO and product insights
• Teams managing logistics and marketing based on regional data

 

Contact and Social Media Information:

• Website: www.smartscout.com
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/products/smartscoutpro-smartscout-amazon-sourcing-software

 

15. eDesk

eDesk is a customer support platform built for e-commerce sellers that centralizes communication from multiple channels and automates routine tasks. The software brings together support tickets, order details, and customer history into one smart inbox, allowing support teams to respond faster and with more context. The system supports integrations with marketplaces like Amazon and eBay, as well as storefronts and communication platforms.

Their AI-powered tools assist in managing queries through features like ticket grouping, auto-replies, chatbots, and sentiment analysis. eDesk also offers review management and knowledge base creation to reduce ticket volume. With built-in reporting, users can track support metrics and gain insights into customer behavior and satisfaction. The platform is structured to help sellers manage both pre-sale and post-sale communication efficiently.

 

Key Highlights:

• Unified inbox for all e-commerce customer messages
• AI chatbot and smart reply suggestions for faster resolution
• Ticket grouping and automated routing using AI
• Customer view with full order and communication history
• Reporting tools for performance and satisfaction tracking
• Integration with major marketplaces and e-commerce tools

 

Who It’s Best for:

• Sellers handling support across multiple sales channels
• Teams wanting to centralize communication and automate tasks
• Businesses managing both pre-sale and post-sale inquiries
• Brands looking to maintain high customer service standards
• Sellers needing visibility into support trends and performance

 

Contact and Social Media Information:

• Website: www.edesk.com
• E-mail: [email protected]
• Facebook: www.facebook.com/edeskhelpdesk
• LinkedIn: www.linkedin.com/company/edeskdotcom
• Twitter: x.com/edesk
• Instagram: www.instagram.com/edeskhelpdesk
• Address: 345 Park Ave #1702, New York, NY 10154, United States
• Phone: +1 917 6882333

 

16. SoStocked

SoStocked is an inventory management and forecasting tool designed specifically for Amazon sellers. The platform focuses on eliminating stockouts and overstocking by giving users full visibility and control over their inventory levels, purchase orders, and sales forecasts. Unlike generic systems, it offers customizable forecast models based on user-defined inputs like sales velocity, buffer stock, lead time, and seasonality.

Additional tools include dashboards for overstock risk, aging inventory, and capacity planning. Users can manage FBA shipments, monitor supply chain status, and streamline restocking with reorder alerts. SoStocked also includes bundling analytics, supplier management, and shipping cost tools like carton and pallet calculators. The system is designed for sellers managing multiple warehouses, SKUs, and marketplaces.

 

Key Highlights:

• Customizable inventory forecasting and restocking tools
• Dashboards for monitoring stockouts, overstock, and capacity
• Purchase order and supplier management features
• Multi-location inventory tracking and shipment monitoring
• Tools for bundling analysis, seasonality, and buffer stock
• Integrations with 3PLs and marketing sync for inventory-aware strategies

 

Who It’s Best for:

• Sellers managing complex inventory across locations
• Teams wanting detailed forecasting with manual control
• Users trying to avoid over-ordering or stockouts
• Brands managing large catalogs and bundled products
• Sellers looking to align inventory with marketing and seasonality

 

Contact and Social Media Information:

• Website: www.sostocked.com
• Facebook: www.facebook.com/SoStocked
• LinkedIn: www.linkedin.com/company/sostocked

 

17. Profasee

Profasee is a dynamic pricing platform designed for Amazon brands looking to automate and adjust their pricing in real time. It uses AI to analyze various market signals such as competitor pricing, demand shifts, and customer behavior. Based on this input, the system continuously updates prices to match market conditions and improve profitability. Instead of relying on static pricing models or manual updates, users can apply automated pricing strategies across their product catalogs.

The tool is structured to connect pricing decisions with business outcomes. It supports functions like sales velocity optimization, profit margin control, stock level alignment, and identifying high-value pricing opportunities. Profasee integrates with Amazon to sync pricing with inventory trends, helping sellers maintain stock availability without overselling. The platform focuses on reducing effort while enhancing cash flow and revenue through automated, data-informed price adjustments.

 

Key Highlights:

• AI-based real-time price optimization for Amazon listings
• Automated price changes based on market conditions and signals
• Tools for balancing sales velocity, profit margin, and rank
• Integration between inventory data and pricing decisions
• Designed to uncover high-value pricing opportunities
• No manual input needed after initial setup

 

Who It’s Best for:

• Sellers looking to automate pricing across multiple ASINs
• Brands aiming to align pricing with inventory and demand trends
• Teams that want to remove manual pricing from operations
• Businesses looking for real-time pricing adjustments
• Sellers needing adaptive pricing to stay competitive

 

Contact and Social Media Information:

• Website: profasee.com
• Facebook: www.facebook.com/profasee
• Instagram: x.com/theeprofasee

 

18. Tidio

Tidio is a customer communication platform that offers AI support and help desk tools for e-commerce businesses. It includes Lyro AI Agent, an AI assistant capable of handling a large share of support tickets through chat, email, and social media in multiple languages. The platform allows teams to combine automated and human support, transferring unresolved queries to agents with full conversation context preserved.

Tidio offers help desk features such as ticket routing, agent assignment, live chat, and multichannel inbox management. It supports integrations with e-commerce platforms, CRMs, and communication apps. Analytics are also included, allowing users to monitor support trends and Lyro AI performance. The system is designed to help support teams automate repetitive tasks while maintaining customer service standards.

 

Key Highlights:

• AI-powered assistant for handling chat, email, and social support
• Multilingual support 
• Multichannel inbox and live chat tools
• Transfer of unresolved issues to human agents with context
• Built-in analytics for performance and customer trends
• Integrations with e-commerce and help desk platforms

 

Who It’s Best for:

• E-commerce sellers needing to reduce support workload
• Businesses managing customer service across multiple channels
• Teams that want to automate common support tasks
• Users requiring multilingual support tools
• Sellers using Shopify or other e-commerce platforms needing help desk integration

 

Contact and Social Media Information:

• Website: www.tidio.com
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/tidio-ltd

 

Conclusion

Choosing the right AI tools can make a significant difference in how Amazon sellers manage, grow, and scale their businesses. Each of the platforms covered offers a different set of features, from real-time pricing adjustments and inventory forecasting to support automation and sales analytics. These tools help sellers reduce manual work, improve decision-making, and respond more quickly to market changes.

When selecting a tool, sellers should consider their specific needs, such as optimizing pricing, managing customer communication, tracking performance data, or handling inventory more efficiently. While no tool fits every situation, using the right combination can streamline operations and improve overall results.

Finding success on Amazon takes more than just a good product – it requires the right data. With the right research tools, sellers can uncover profitable niches, monitor competitors, track keyword trends, and make smarter decisions. In this guide, we’ll explore the top Amazon research tools that can help you stay ahead of the competition and maximize your sales potential.

1. WisePPC

At WisePPC, we focus on helping Amazon sellers manage and optimize their ad campaigns efficiently. We collect and organize data on keywords, bids, budgets, and placements into a single dashboard that’s easy to understand. This helps us and our users quickly identify which keywords drive results and where ad spend might be wasted, so adjustments can be made promptly without sifting through complex reports.

We also automate routine tasks like bid changes and budget reallocations based on preset rules. This automation reduces manual effort and allows sellers to focus more on analyzing trends and strategizing rather than daily campaign maintenance. Our goal is to streamline campaign management to improve overall seller performance on Amazon.

 

Key Highlights:

• Real-time bid adjustments across Amazon ad types
• Automated budget reallocation based on performance data
• Dayparting to optimize ad timing and boost conversions
• Keyword harvesting and negative keyword filtering
• In-depth performance metrics at keyword, placement, and segment levels

 

Services:

• Automated bid management system
• Dynamic budget control tools
• Ad scheduling features
• Keyword discovery and negative keyword management
• Comprehensive analytics dashboard
• AI-driven recommendations
• Performance trend forecasting

 

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

2. Helium 10

Helium 10 offers a comprehensive suite of tools designed to assist Amazon sellers in various aspects of their business. Their product research tools, such as Black Box, Cerebro, and Magnet, enable sellers to identify profitable products, analyze keyword data, and track market trends. By providing access to a vast database of product information, Helium 10 helps sellers make informed decisions regarding product selection and market entry strategies.

In addition to product research, Helium 10 provides tools for listing optimization, keyword tracking, and market trend analysis. These features allow sellers to refine their product listings, monitor keyword performance, and stay updated on market dynamics. By integrating these tools into their workflow, sellers can enhance their visibility on Amazon and improve their overall business performance.

 

Key Highlights:

• Product research tools like Black Box, Cerebro, and Magnet
• Keyword tracking and market trend analysis
• Listing optimization tools
• Access to a vast product database
• Integration of various tools for streamlined workflow

 

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

3. SellerSprite

SellerSprite is a versatile toolset aimed at Amazon sellers seeking to enhance their product research and market analysis capabilities. It offers features such as product tracking, keyword research, and competitor analysis, enabling sellers to gain insights into market trends and consumer behavior. The platform’s user-friendly interface allows for efficient data analysis, aiding sellers in making data-driven decisions.

The toolset also includes features for listing optimization and advertising insights, assisting sellers in refining their product listings and advertising strategies. By leveraging SellerSprite’s comprehensive features, sellers can improve their competitiveness in the Amazon marketplace and drive business growth.

 

Key Highlights:

• Product tracking and keyword research tools
• Competitor analysis features
• Listing optimization capabilities
• Advertising insights
• User-friendly interface for efficient data analysis

 

Contact and Social Media Information:

• Website: www.sellersprite.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellersprite.us
• Twitter: x.com/SellerSprite_EN

4. ProfitGuru

ProfitGuru provides Amazon sellers with a range of tools designed to streamline product research and market analysis. Its features include product tracking, keyword research, and competitor analysis, which help sellers identify profitable products and understand market dynamics. The platform’s intuitive interface ensures that sellers can easily navigate and utilize its tools to make informed business decisions.

Additionally, ProfitGuru offers insights into supplier data, assisting sellers in building a lean supply chain. By integrating these tools into their operations, sellers can enhance their efficiency and profitability on Amazon.

Key Highlights:

• Product tracking and keyword research tools
• Competitor analysis features
• Supplier data insights
• Intuitive interface for easy navigation
• Tools to streamline product research and market analysis

 

Contact and Social Media Information:

• Website: www.profitguru.com
• Address: 1042 Fort Union Blvd, Ste #493 Midvale, UT 84047

5. Jungle Scout

Jungle Scout provides Amazon sellers with a suite of tools designed to aid in product research and market analysis. Its features include product tracking, keyword research, and competitor analysis, enabling sellers to identify profitable products and understand market trends. The platform’s user-friendly interface allows for efficient data analysis, helping sellers make informed decisions.

In addition to product research, Jungle Scout offers tools for listing optimization and advertising insights. These features assist sellers in refining their product listings and advertising strategies, ultimately enhancing their performance on Amazon.

 

Key Highlights:

• Product tracking and keyword research tools
• Competitor analysis features
• Listing optimization capabilities
• Advertising insights
• User-friendly interface for efficient data analysis

 

Contact and Social Media Information:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661

6. SellerApp

SellerApp offers a comprehensive suite of tools designed to assist Amazon sellers in various aspects of their business. Their product research tools, such as Black Box, Cerebro, and Magnet, enable sellers to identify profitable products, analyze keyword data, and track market trends. By providing access to a vast database of product information, SellerApp helps sellers make informed decisions regarding product selection and market entry strategies.

In addition to product research, SellerApp provides tools for listing optimization, keyword tracking, and market trend analysis. These features allow sellers to refine their product listings, monitor keyword performance, and stay updated on market dynamics. By integrating these tools into their workflow, sellers can enhance their visibility on Amazon and improve their overall business performance.

 

Key Highlights:

• Product research tools like Black Box, Cerebro, and Magnet
• Keyword tracking and market trend analysis
• Listing optimization tools
• Access to a vast product database
• Integration of various tools for streamlined workflow

 

Contact and Social Media Information:

• Website: www.sellerapp.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerapp
• Twitter: x.com/SellerApp_Inc
• LinkedIn: www.linkedin.com/company/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States Hours
• Phone: +1-737-225-3338

7. SmartScout

SmartScout is a versatile toolset aimed at Amazon sellers seeking to enhance their product research and market analysis capabilities. It offers features such as product tracking, keyword research, and competitor analysis, enabling sellers to gain insights into market trends and consumer behavior. The platform’s user-friendly interface allows for efficient data analysis, aiding sellers in making data-driven decisions.

The toolset also includes features for listing optimization and advertising insights, assisting sellers in refining their product listings and advertising strategies. By leveraging SmartScout’s comprehensive features, sellers can improve their competitiveness in the Amazon marketplace and drive business growth.

 

Key Highlights:

• Product tracking and keyword research tools
• Competitor analysis features
• Listing optimization capabilities
• Advertising insights
• User-friendly interface for efficient data analysis

 

Contact and Social Media Information:

• Website: www.smartscout.com
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/71072290
• Instagram: www.instagram.com/smartscout_com

8. Asinwiser

Asinwiser provides Amazon sellers with a range of tools designed to streamline product research and market analysis. Its features include product tracking, keyword research, and competitor analysis, which help sellers identify profitable products and understand market dynamics. The platform’s intuitive interface ensures that sellers can easily navigate and utilize its tools to make informed business decisions.

Additionally, Asinwiser offers insights into supplier data, assisting sellers in building a lean supply chain. By integrating these tools into their operations, sellers can enhance their efficiency and profitability on Amazon.

 

Key Highlights:

• Product tracking and keyword research tools
• Competitor analysis features
• Supplier data insights
• Intuitive interface for easy navigation
• Tools to streamline product research and market analysis

 

Contact and Social Media Information:

• Website: www.asinwiser.com
• E-mail: [email protected]
• Facebook: www.facebook.com/Asinwiser
• Twitter: x.com/AsinwiserTool
• LinkedIn: www.linkedin.com/company/asinwiser
• Address: Upstyle Ltd 4 Millhouse Close ANTRIM BT412WD Great Britain
• Phone: +442871374711

9. Zonbase

Zonbase provides Amazon sellers with a suite of tools designed to aid in product research and market analysis. Its features include product tracking, keyword research, and competitor analysis, enabling sellers to identify profitable products and understand market trends. The platform’s user-friendly interface allows for efficient data analysis, helping sellers make informed decisions.

In addition to product research, Zonbase offers tools for listing optimization and advertising insights. These features assist sellers in refining their product listings and advertising strategies, ultimately enhancing their performance on Amazon.

 

Key Highlights:

• Product tracking and keyword research tools
• Competitor analysis features
• Listing optimization capabilities
• Advertising insights
• User-friendly interface for efficient data analysis

 

Contact and Social Media Information:

• Website: www.zonbase.com
• E-mail: [email protected]
• Facebook: www.facebook.com/TheZonBase
• Twitter: x.com/OfficialZonbase
• Instagram: www.instagram.com/zonbaseofficial

10. MerchDominator

MerchDominator offers an all-in-one solution for print-on-demand (POD) sellers, focusing on platforms like Merch by Amazon, Etsy, and Redbubble. The tool provides features such as keyword research, trend analysis, and niche validation, enabling sellers to identify profitable POD products and market opportunities. Its user-friendly interface simplifies the process of discovering trending designs and low-competition niches.

Additionally, MerchDominator offers trademark protection tools, helping sellers avoid potential legal issues by identifying infringing terms. By leveraging these features, POD sellers can enhance their product offerings and reduce risks associated with intellectual property violations.

 

Key Highlights:

• Keyword research and trend analysis tools
• Niche validation features
• Trademark protection tools
• User-friendly interface for discovering trending designs
• Focus on print-on-demand platforms like Merch by Amazon, Etsy, and Redbubble

 

Contact and Social Media Information:

• Website: merchdominator.com
• Facebook: www.facebook.com/merchdominator
• LinkedIn: www.linkedin.com/company/merch-dominator
• Instagram: www.instagram.com/merchdominator

11. IO Scout

IO Scout offers a suite of tools aimed at helping Amazon sellers uncover product opportunities and streamline their operations. Their product finder gives access to over 200 million items with filters to identify products by sales estimates, competition, and profitability. Sellers can bookmark products and track price changes or sales ranks hourly. The keyword finder reveals both broad and exact-match search volume, along with CPC and competition, helping users evaluate demand without guesswork.

Beyond research, IO Scout includes a listing optimizer, inventory management, FBA calculator, and reverse-ASIN tool. These features allow sellers to analyze fees, sales potential, stock levels, and competitor listings in one place.

 

Key Highlights:

• Access to over 200 million Amazon products via filters
• Hourly updates on bookmarked products’ rankings and prices
• Search volume, CPC, and competition metrics from keyword finder
• FBA fee calculator and profit estimator
• Integrated inventory and listing optimization tools

 

Contact and Social Media Information:

• Website: ioscout.io
• Address: 75 Prodromou Avenue, Oneworld Parkview House, 3rd floor, Office 301 Nicosia, 2063, Cypr

12. ZonGuru

ZonGuru provides a set of tools focused on product research, listing optimization, and business monitoring. Their niche finder and Sales Spy help sellers uncover product ideas and track monthly sales data, while the Chrome extension supports on-page research directly within Amazon. Additional tools like Love-Hate highlight listing strengths and weaknesses, and Easy Source connects sellers with suppliers through Alibaba partnerships .

They also include keyword tracking, listing optimization, and automated review and email requests. Sellers receive alerts for listing changes, product reviews, or hijacking attempts, helping maintain healthy listings.

 

Key Highlights:

• Niche Finder and Sales Spy for idea generation and market tracking
• In-Amazon Chrome extension for quick research
• Love-Hate tool for listing differentiation insights
• Alerts for reviews, listing changes, or hijacks
• Review and email automation
• Keyword tracking and listing optimization tools

 

Contact and Social Media Information:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

13. CamelCamelCamel

CamelCamelCamel is a free price tracking tool that delivers historical price data and alerts for Amazon products. Users can view detailed price charts, monitor changes, and import wishlists to track multiple items. The browser extension “Camelizer” simplifies price checks while shopping.

This tool is commonly used by sellers for pricing research and timing product launches. By analyzing price history and receiving alerts, they can make smarter decisions on when to buy or price items competitively.

 

Key Highlights:

• Historical price charts for Amazon products
• Price drop alerts and wishlist tracking
• Browser extension for real-time pricing
• Helps identify optimal buy/sell moments based on trends

 

Contact and Social Media Information:

• Website: camelcamelcamel.com

14. Tactical Arbitrage

Tactical Arbitrage is a sourcing and research tool designed primarily for online arbitrage. It scans hundreds of retailer websites and Amazon listings to find price differences and calculate potential profit margins. Sellers can perform targeted searches by category, keywords, or retailer, and apply filters to refine match results.

The software is used for sourcing bulk deals and arbitrage opportunities. It includes calculators for fees, ROI, and historical price comparisons, aiding sellers in quick decision-making .

 

Key Highlights:

• Automated scans across retailer sites and Amazon
• Filters for profit analysis by category and keywords
• ROI and fee calculators
• Historical price data integration for sourcing decisions

 

Contact and Social Media Information:

• Website: tacticalarbitrage.com
• Facebook: www.facebook.com/groups/tacticalarbitrage
• Twitter: x.com/tacticalfba

15. Source Mogul

Source Mogul supports Amazon FBA sellers by automating the search for deals across online retailers. It uses ASIN matching to find products at lower prices and estimates potential profits. Sellers can run unlimited searches by retailer, wholesale lists, or categories.

This tool streamlines sourcing by handling data gathering and comparisons, allowing sellers to focus on high-margin items. It’s especially useful for those scaling online arbitrage operations.

 

Key Highlights:

• Reverse ASIN matching across major retailers
• Unlimited searches by retailer, wholesale list, or category
• Profit estimates with fees and sales data
• Designed for efficient online arbitrage sourcing

 

Contact and Social Media Information:

• Website: www.sourcemogul.com
• Facebook: www.facebook.com/groups/585512735120371
• Twitter: x.com/SourceMogul
• Instagram: www.instagram.com/sourcemogul

Conclusion

Choosing the right Amazon research tools can make a significant difference in how effectively sellers identify product opportunities, monitor competition, and manage their listings. Each platform offers a unique mix of features, from keyword tracking and sales estimates to price history and supplier connections. The tools mentioned above provide different angles of support, whether for private label sellers, retail arbitrage, or those focused on listing optimization.

In 2025, growing an Amazon business involves more than guessing trends or relying on instinct. It requires structured research, consistent tracking, and the ability to act on clear insights. By using specialized research tools, sellers can base their decisions on real data and adapt to changes in the marketplace with more confidence.