Author: manager

If you’ve just started selling on Amazon, the first time you open Seller Central can feel like stepping into mission control. There are tabs, charts, reports, and settings everywhere – and it’s not immediately clear where to begin. But once you know your way around, you’ll see that Seller Central is actually built to make your job easier.

This is the place where you list products, track inventory, manage orders, run ads, and keep an eye on your performance. Think of it as the headquarters for your entire Amazon business. In this guide, we’ll break down how Seller Central works, what each section does, and a few smart ways to use its tools without getting lost in the menus.

 

Getting Comfortable with Seller Central

Amazon Seller Central is where every third-party seller manages their store. It’s your main control panel for running an Amazon business, whether you sell ten products or ten thousand. Inside, you’ll find tools to list products, manage orders, monitor sales, advertise, and handle customer communication.

If you’re new, the interface can feel like a maze. The top navigation bar includes quick access to reports, help, and account settings. The left-side menu holds most of your tools: inventory, pricing, orders, and analytics. Each section opens into smaller tabs, and it’s worth exploring them slowly to understand what you can do before you start listing products.

Before you dive in, make sure your account settings are properly configured. Check your:

• Business and tax information
• Payment details and bank account
• Shipping and return preferences
• User permissions (if you work with a team or VA)

These settings affect everything that follows, from payouts to how your listings appear to buyers.

 

Using WisePPC to Simplify Seller Central Management

At WisePPC, we’ve seen firsthand how overwhelming Seller Central can feel when you’re juggling ads, inventory, and reports across multiple marketplaces. That’s exactly why we built WisePPC – to make the process smarter, faster, and a lot more organized.

Our platform connects directly with Amazon Seller Central, giving you a single dashboard to monitor sales, automate campaigns, and keep track of stock levels in real time. Instead of jumping between tabs to find what’s working and what’s not, you can see everything: performance data, trends, and profit metrics – in one place.

Because we’re an Amazon Ads Verified Partner, our tools follow Amazon’s best practices for campaign management and data security. Whether you’re new to selling or already managing large-scale operations, WisePPC helps you:

• Automate and optimize ad campaigns across marketplaces
• Forecast demand and avoid costly stockouts
• Track performance metrics without endless manual reports
• Identify trends that can shape your pricing and growth strategy

We built WisePPC for real sellers – people who want to focus on scaling their business, not wrestling with spreadsheets. With our platform, you spend less time managing the details and more time growing your brand across Amazon, Shopify, and beyond.

1. Adding Products the Right Way

Adding products is one of the first things you’ll do in Seller Central. It sounds simple, but it’s where many new sellers get confused because Amazon treats new and existing products differently.

If you’re selling an existing product already listed on Amazon (for example, a wholesale or retail arbitrage item):

1. Go to Catalog > Add Products.
2. Enter the product’s ASIN or title.
3. Find the exact match and click Sell this product.
4. Set your price, quantity, and fulfillment method (FBA or FBM).

If your product does not exist on Amazon (for example, your own private label):

1. Choose ‘’I’m adding a product not sold on Amazon’’.
2. Select the right category.
3. Add your product details like title, brand name, UPC, and images.
4. Use relevant keywords in your title and description so buyers can find it.

You can also upload listings in bulk using flat files, which helps if you manage large catalogs.

A good listing is more than just accurate data. It should tell a clear story about your product. Use bright photos, clear descriptions, and bullet points that actually help the buyer make a decision. Amazon’s own “Listing Quality Dashboard” will show you what needs improvement.

 

2. Managing Inventory and Shipments

Inventory management keeps your business running smoothly. Without it, even great listings can lose the Buy Box or go inactive.

Under Inventory > Manage All Inventory, you can:

• View stock levels for each product.
• Adjust prices and quantities.
• Check which listings are active, inactive, or suppressed.
• See your FBA and FBM inventory in one place.

If you use Fulfillment by Amazon (FBA), you’ll ship products to Amazon’s warehouses. To do this:

1. Go to Inventory > Manage FBA Inventory.
2. Select the product and click Send/Replenish Inventory.
3. Create a shipping plan, choose quantities, and confirm prep and labeling options.
4. Print your box labels and send the shipment.

FBA handles storage, shipping, and customer service for you, but you’ll pay fees based on size and weight.

For FBM (Fulfillment by Merchant) sellers, the process is simpler but more hands-on. You’ll handle packing, shipping, and customer support yourself. You can print shipping labels directly inside Seller Central under Orders > Manage Orders.

 

3. Advertising and Promotions

No matter how great your listing is, it needs visibility. That’s where Amazon’s advertising tools come in.

From Advertising > Campaign Manager, you can create:

• Sponsored Products (ads for individual listings)
• Sponsored Brands (for brand-registered sellers)
• Sponsored Display (ads shown on and off Amazon)

Campaign setup is fairly straightforward: choose a product, set your daily budget, decide between automatic or manual targeting, and launch. Start small, review your results regularly, and pause anything that isn’t working.

You can also run promotions and coupons to attract shoppers. These show up as green “Save X%” tags in search results, which can make a real difference in click-through rates.

To create them, go to Advertising > Coupons or Promotions, set your discount, and choose the products you want to include. Just remember: discounts work best when tied to events like Prime Day, holidays, or product launches.

 

4. Tracking Performance and Reports

Numbers are what tell you if your business is growing or stuck. Seller Central offers several built-in tools for tracking performance.

Head to Reports > Business Reports to find:

• Sales reports by product, brand, or date range
• Traffic and conversion data (sessions, page views, buy box percentage)
• Return and refund rates

You can download reports to Excel for deeper analysis or view quick snapshots inside the dashboard. For FBA users, the Fulfillment Reports tab provides insights into storage fees, removals, and restock recommendations.

A few key metrics to check weekly:

• Units sold and total revenue
• Conversion rate (sessions vs. orders)
• Refund rate
• Inventory age
• Account Health Rating (AHR)

Ignoring your data is like driving blindfolded. These reports help you catch problems early – like listings losing traffic or products that are selling out faster than expected.

 

5. Monitoring Account Health and Compliance

Amazon keeps a close eye on sellers’ performance, and so should you. In Performance > Account Health, you’ll find details about your:

• Customer Service Performance (order defect rate, late shipment rate, etc.)
• Policy Compliance (intellectual property or restricted product issues)
• Shipping Performance (for FBM sellers)

Your Account Health Rating (AHR) is a color-coded indicator that shows how close you are to meeting Amazon’s performance standards. A green rating means you’re in good shape; yellow or red means trouble is coming if you don’t act fast.

If you ever receive a policy warning, respond immediately. Amazon prefers proactive sellers who fix problems quickly. Even small issues, like late responses to buyer messages, can affect your metrics over time. To avoid headaches, track returns and feedback daily, keep an eye on your inventory age since Amazon may charge extra for old FBA stock, and stay updated on product restrictions and safety rules.

Seller Central Features You Shouldn’t Overlook

Once you’re comfortable with the basics, Seller Central opens up a set of advanced tools that can help you grow faster and make smarter decisions. These features go beyond daily operations and focus on insights, optimization, and long-term strategy.

Here are some of the most useful ones to explore:

• Brand Dashboard: If you’re brand-registered, this is where you can create and manage A+ Content, run A/B experiments, track your brand health, and monitor how shoppers interact with your listings. It’s essential for building trust and improving conversion rates.
• Product Opportunity Explorer: A great tool for spotting demand trends and category gaps. It highlights products gaining traction and helps you discover new niches worth testing before your competitors catch on.
• Feedback Manager and Voice of the Customer: These sections give you a clear picture of how customers perceive your products. You can track reviews, analyze common issues, and respond quickly to negative experiences before they impact your rating.
• Seller University: Amazon’s built-in learning platform offers short, practical videos and webinars that cover everything from creating listings to using advanced advertising tools. It’s especially helpful if you’re self-taught or managing your store without outside help.
• Selling Partner Appstore: Here, you can connect third-party software like WisePPC to automate campaign management, data tracking, and pricing. These integrations help you save time, eliminate guesswork, and gain deeper insights into your store’s performance.

You don’t need to master every advanced feature right away, but exploring a few of them can make running your Amazon business smoother, more efficient, and far more strategic.

 

Practical Tips for Smoother Daily Management

Seller Central becomes much easier once you find your rhythm. Here are a few small habits that make a big difference.

 

1. Check Your Dashboard Daily

Start your day by reviewing your Seller Central dashboard. Look at new orders, buyer messages, and performance alerts before anything else. Staying on top of updates prevents small issues from turning into big problems.

 

2. Respond to Buyers Quickly

Amazon closely tracks how fast sellers reply to customer messages. Quick, polite responses not only protect your rating but also build trust with buyers. Aim to answer all messages within 24 hours, even if it’s just a short acknowledgment.

 

3. Automate Routine Tasks

Automation is your best friend once your store starts growing. Use pricing rules, ad campaign automation tools like WisePPC, or inventory alerts to handle repetitive tasks. It saves hours every week and reduces human error.

 

4. Review Reports Weekly

Set aside time each week to check your reports. Look at sales trends, ad performance, and inventory levels. Spotting changes early helps you adjust your pricing, restock in time, or refine ad strategies before they hurt your margins.

 

5. Keep Listings Fresh

Amazon rewards listings that stay relevant. Update your product images, bullet points, or keywords every few months. Even small improvements can increase your conversion rate and keep your listings competitive.

These habits might seem simple, but they’re what separate casual sellers from those who build strong, sustainable Amazon businesses.

 

Final Thoughts

Amazon Seller Central is a lot like learning a new language. At first, you’ll click around without really knowing what you’re doing. Then, after a few weeks, you’ll start to see how everything connects: listings to orders, ads to sales, reports to growth.

The key is to start small, stay organized, and use the tools Amazon gives you. Once you understand the rhythm: checking data, managing stock, optimizing listings – you’ll realize Seller Central isn’t just software. It’s the backbone of your Amazon business, and mastering it gives you full control over your success.

 

FAQ

Selling on Amazon is one of the easiest ways to start an online business, but it’s not without costs. Every sale comes with a mix of FBA fees, referral charges, storage costs, and subscription plans that can quietly reduce your profits if you don’t plan ahead. Understanding these Amazon FBA fees is essential for staying profitable. From fulfillment and storage expenses to referral percentages and refund deductions, every fee affects your bottom line differently. Whether you rely on Fulfillment by Amazon (FBA) or handle logistics through Fulfillment by Merchant (FBM), knowing your full cost structure is the key to pricing effectively.

This guide breaks down all the main Amazon fees, including the 2024–2025 FBA updates, and explains how they impact your margins, so you can calculate true profitability before listing your next product.

Fees Every Amazon Seller Pays

No matter which method you choose, all Amazon sellers pay some basic fees. These include referral fees, account fees, and refund administration costs.

 

1. Referral Fees

Think of referral fees as Amazon’s commission for giving you access to their marketplace. You pay a percentage of the total sale price for each item sold. The exact rate depends on your product category.

If you’re selling across multiple categories, it’s important to know the current fee schedule. Amazon always applies the higher of the two: the referral percentage or the minimum per-item fee. Below is a table summarizing Amazon’s referral fee structure.

Amazon Referral Fees by Category

Category	Referral Fee Percentage	Minimum Referral Fee (per unit)
Amazon Device Accessories	45%	$0.30
Amazon Explore	30% for Experiences	$2.00
Automotive and Powersports	12%	$0.30
Baby Products	8% for items ≤ $10; 15% for items > $10	$0.30
Backpacks, Handbags, and Luggage	15%	$0.30
Base Equipment Power Tools	12%	$0.30
Beauty, Health and Personal Care	8% for items ≤ $10; 15% for items > $10	$0.30
Business, Industrial, and Scientific Supplies	12%	$0.30
Clothing and Accessories	17%	$0.30
Collectible Coins	15% up to $250; 10% $250–$1,000; 6% above $1,000	$0.30
Compact Appliances	15% up to $300; 8% above $300	$0.30
Computers	8%	$0.30
Consumer Electronics	8%	$0.30
Electronics Accessories	15% up to $100; 8% above $100	$0.30
Entertainment Collectibles	20% up to $100; 10% $100–$1,000; 6% above $1,000	—
Everything Else	15%	$0.30
Eyewear	15%	$0.30
Fine Art	20% up to $100; 15% $100–$1,000; 10% $1,000–$5,000; 5% above $5,000	—
Footwear	15%	$0.30
Full-Size Appliances	8%	$0.30
Furniture	15% up to $200; 10% above $200	$0.30
Gift Cards	20%	—
Grocery and Gourmet	8% ≤ $15; 15% > $15	—
Home and Kitchen	15%	$0.30
Jewelry	20% up to $250; 5% above $250	$0.30
Lawn and Garden	15%	$0.30
Lawn Mowers and Snow Throwers	15% ≤ $500; 8% > $500	$0.30
Mattresses	15%	$0.30
Media (Books, DVD, Music, Software, Video)	15%	—
Musical Instruments and AV Production	15%	$0.30
Office Products	15%	$0.30
Pet Products	15% (22% for veterinary diets)	$0.30
Sports and Outdoors	15%	$0.30
Sports Collectibles	15% up to $100; 10% $100–$1,000; 6% above $1,000	—
Tires	10%	$0.30
Tools and Home Improvement	15%	$0.30
Toys and Games	15%	$0.30
Video Game Consoles	8%	—
Video Games and Gaming Accessories	15%	—
Watches	16% up to $1,500; 3% above $1,500	$0.30

 

2. Account Fees

Before you start selling, Amazon gives you two types of seller accounts to choose from, and the difference comes down to how often you plan to sell and what tools you need.

Individual Account

The Individual plan doesn’t require a monthly subscription. Instead, Amazon charges $0.99 per item sold. This is ideal for casual or small-scale sellers who might be testing the market, clearing out inventory, or only selling a few products each month. You don’t pay anything if you don’t make a sale, which keeps your risk low.

However, the Individual plan has limitations. You won’t get access to bulk listing tools, advanced reporting, or advertising features. You also can’t qualify for the Buy Box, which is a major disadvantage if you’re competing with other sellers for the same product listing.

Professional Account

The Professional plan costs $39.99 per month, no matter how many items you sell. If you sell more than 40 products a month, the math works in your favor. At that point, you’d be paying less per sale than you would under the Individual plan, and you’ll also unlock important business tools.

Professional sellers can:

• Create bulk listings and upload inventory through spreadsheets or API tools
• Access detailed business reports and inventory tracking
• Run advertising campaigns with Sponsored Products and Sponsored Brands
• Offer products in restricted categories
• Qualify for the Buy Box to increase sales visibility

This plan is designed for anyone planning to run Amazon as a real business rather than a side experiment. It also allows you to register your brand through Amazon Brand Registry, which gives you protection against unauthorized sellers and access to enhanced content options like A+ pages.

 

3. Refund Administration Fees

If a customer requests a refund after you’ve been paid, Amazon keeps a small fee for processing it. When an order is refunded, Amazon may return all or part of the referral fee and may apply other return processing or refund-related charges only in specific cases defined in Seller Central. The exact treatment varies by marketplace, category, program, and reason for return, so sellers should check the current refunds and fee adjustments policy in Seller Central.

These charges come straight from your seller account balance, so they’re easy to overlook if you don’t check your reports regularly.

 

Managing Amazon Costs and Campaigns Smarter with WisePPC

We’ve seen how fees can stack up quickly on Amazon, especially when you’re juggling ad budgets, fulfillment costs, and seasonal storage surcharges. That’s exactly why we built WisePPC – to make it easier for sellers to keep control of their margins and understand where their money goes.

With WisePPC, we bring everything into one dashboard: ads, analytics, inventory, and sales. You can automate campaign management, forecast demand, and track performance across Amazon, Shopify, and other channels without switching between tabs or spreadsheets. Our tools help you see not just what you’re spending, but why – and how each decision affects your bottom line.

As an Amazon Ads Verified Partner, we follow Amazon’s official best practices and use trusted integrations to ensure your campaigns stay compliant and effective. Whether you’re just starting out or already managing multiple brands, WisePPC gives you real-time visibility into your ad performance, inventory levels, and ROI.

Our goal is simple: make managing your Amazon business transparent and data-driven so you can focus less on manual tracking and more on growing your profit margins.

Fees Specific to FBA Sellers

If you use Amazon FBA, you’ll pay several additional fees in exchange for convenience. These cover storage, packaging, shipping, and customer service.

 

1. FBA Fulfillment Fees

This is the cost Amazon charges for picking, packing, and delivering your product. The fee depends on the product’s size and weight.

Starting February 5, 2024, Amazon introduced more detailed size categories, including standard, large bulky, and extra-large tiers. Then, on April 15, 2024, it slightly reduced fulfillment rates for standard and large bulky products.

For example, smaller standard items might cost around $3 to $4 per unit, while larger or heavier ones can exceed $8 or more. Apparel and dangerous goods have their own rate cards.

Here’s the current 2025 FBA Fulfillment Fee Table for the US marketplace:

Product Size Tier	Shipping Weight	Fulfillment Fee (per unit)
Small Standard	≤ 4 oz	$3.06
	4–8 oz	$3.35
	8–12 oz	$3.77
	12–16 oz	$4.31
Large Standard	≤ 4 oz	$3.43
	4–8 oz	$3.77
	8–12 oz	$4.35
	12–16 oz	$4.75
	1–2 lb	$5.40
	2–3 lb	$6.08
	3–20 lb	$6.66 + $0.16/lb over 3 lb
Large Bulky	0–50 lb	$9.73 + $0.40/lb over 4 lb
Extra-Large	50–150 lb	$75.78 + $0.83/lb over 50 lb

 

FBA Fulfillment Fees for Apparel (2025)

Apparel products have their own FBA fee structure because clothing items usually need extra handling, folding, and packaging. Amazon separates these from standard goods to better reflect the work involved in fulfillment. The table below shows the current 2025 FBA fulfillment fees for apparel, based on size and weight tiers.

Apparel Size Tier	Shipping Weight	Fulfillment Fee (Apparel)
Small Standard	4 oz or less	$3.27
	4+ to 8 oz	$3.42
	8+ to 12 oz	$3.72
	12+ to 16 oz	$3.98
Large Standard	4 oz or less	$4.25
	4+ to 8 oz	$4.45
	8+ to 12 oz	$4.67
	12+ to 16 oz	$5.12
	1 to 1.5 lb	$5.90
	1.5+ to 2 lb	$6.14
	2+ to 2.5 lb	$6.60
	2.5+ to 3 lb	$6.81
	> 3 lb up to 20 lb	$6.92 + $0.16 per ½ lb above 3 lb

* These rates exclude “Low-Price FBA” discounts (applies to products under $10) and seasonal surcharges.

 

2. Monthly Storage Fees

Amazon charges sellers a monthly fee for storing inventory in its fulfillment centers. These fees are based on how much space your products occupy and vary by season, product size, and how efficiently you manage your inventory.

In simple terms, you’ll pay less during the off-peak months when warehouse demand is lower, and more during the busy holiday season. Amazon also charges extra if your inventory sits too long or takes up too much space compared to how fast it sells.

Base Monthly Storage Rates (2025)

The table below shows the standard monthly FBA storage fees for U.S. sellers. These rates differ between standard-size and oversize products and are divided into off-peak (January–September) and peak (October–December) seasons.

Season / Size Tier	Standard-Size (per cubic foot/month)	Oversize (per cubic foot/month)
January – September (off-peak)	$0.78	$0.56
October – December (peak)	$2.40	$1.40

Tip: Keep your product dimensions updated in Seller Central. Misclassified items (like a standard-size product counted as oversize) can lead to unnecessary overcharges.

Aged Inventory Surcharges (Long-Term Storage)

If your inventory remains in Amazon’s warehouses for more than 181 days, you’ll be charged additional long-term storage fees. These are known as aged inventory surcharges, and they increase over time to encourage sellers to clear out slow-moving stock.

Age of Inventory	Surcharge (per cubic foot or per unit, whichever is greater)
181 – 270 days	Standard surcharge tier
271 – 365 days	Higher surcharge tier
Over 365 days	$6.90 per cubic foot or $0.15 per unit, whichever is greater

Note: Amazon performs inventory cleanups on the 15th of each month. Keeping track of your inventory age can help avoid these charges, especially during high-volume seasons.

 

3. Storage Utilization and Low-Inventory Fees

Amazon tracks how efficiently you use warehouse space. If your inventory ratio (stored vs. sold) is high, you may pay a storage utilization surcharge.

They also introduced a low-inventory-level fee for standard-size products that consistently fall below 28 days of supply. It’s meant to discourage sellers from understocking products that customers expect to be available quickly.

In addition to the base storage rates, Amazon applies storage utilization surcharges to sellers who hold excess inventory relative to their sales volume. This metric, called the storage utilization ratio, is calculated by dividing the average daily storage volume by the average daily shipped volume over the past 13 weeks.

If your inventory sits longer without moving, your utilization ratio increases, and so do your fees. The tables below show how these surcharges apply for both off-peak (January–September) and peak (October–December) seasons in 2025.

Off-Peak Season (January – September)

Storage Utilization Ratio	Standard-Size	Oversize
Below 22 weeks	$0.78 per cubic foot	$0.56 per cubic foot
22 – 28 weeks	$1.22 per cubic foot (Base: $0.78 + Surcharge: $0.44)	$0.79 per cubic foot (Base: $0.56 + Surcharge: $0.23)
28 – 36 weeks	$1.54 per cubic foot (Base: $0.78 + Surcharge: $0.76)	$1.02 per cubic foot (Base: $0.56 + Surcharge: $0.46)
36 – 44 weeks	$1.94 per cubic foot (Base: $0.78 + Surcharge: $1.16)	$1.19 per cubic foot (Base: $0.56 + Surcharge: $0.63)
44 – 52 weeks	$2.36 per cubic foot (Base: $0.78 + Surcharge: $1.58)	$1.32 per cubic foot (Base: $0.56 + Surcharge: $0.76)
52+ weeks	$2.66 per cubic foot (Base: $0.78 + Surcharge: $1.88)	$1.82 per cubic foot (Base: $0.56 + Surcharge: $1.26)

 

Peak Season (October – December)

Storage Utilization Ratio	Standard-Size	Oversize
Below 22 weeks	$2.40 per cubic foot	$1.40 per cubic foot
22 – 28 weeks	$2.84 per cubic foot (Base: $2.40 + Surcharge: $0.44)	$1.63 per cubic foot (Base: $1.40 + Surcharge: $0.23)
28 – 36 weeks	$3.16 per cubic foot (Base: $2.40 + Surcharge: $0.76)	$1.86 per cubic foot (Base: $1.40 + Surcharge: $0.46)
36 – 44 weeks	$3.56 per cubic foot (Base: $2.40 + Surcharge: $1.16)	$2.03 per cubic foot (Base: $1.40 + Surcharge: $0.63)
44 – 52 weeks	$3.98 per cubic foot (Base: $2.40 + Surcharge: $1.58)	$2.16 per cubic foot (Base: $1.40 + Surcharge: $0.76)
52+ weeks	$4.28 per cubic foot (Base: $2.40 + Surcharge: $1.88)	$2.66 per cubic foot (Base: $1.40 + Surcharge: $1.26)

Tip: Keeping your storage utilization ratio below 22 weeks is the best way to minimize storage costs. Regularly clearing slow-moving products or using Amazon’s FBA Inventory Age and Inventory Health reports helps avoid these surcharges.

 

4. Inbound Placement Service Fee

Starting March 1, 2024, Amazon introduced a new Inbound Placement Service Fee for FBA sellers. This fee covers the cost of distributing your inventory to multiple fulfillment centers across the U.S., helping Amazon deliver products faster and more efficiently to customers.

Previously, sellers could ship all inventory to one warehouse. Now, depending on your shipping plan and chosen placement option, Amazon may divide your products among several facilities. The inbound placement fee reflects how those shipments are handled.

In 2025, the same structure continues, but with minor fee reductions for large bulky products and limited-time exemptions for new parent ASINs shipped between December 1, 2024, and March 31, 2025 (up to 100 units per ASIN).

Inbound Placement Service Fee (Effective 2025)

Product Size Tier	Placement Option	Fee per Unit	Notes
Standard-Size	Minimal shipment splits (1–2 fulfillment centers)	$0.27 – $0.81	Lower cost, Amazon may move units internally later
	Partial shipment splits (3–4 fulfillment centers)	$0.68 – $1.14	Balanced option for faster regional delivery
	Multiple shipment splits (5+ fulfillment centers)	$0.97 – $1.71	Broader distribution, improves Prime delivery times
Large Bulky	Minimal shipment splits	$0.58 – $1.65	Reduced by $0.58 per unit in 2025
	Partial shipment splits	$1.39 – $2.25	For products >20 lb or oversized dimensions
Extra-Large	Standard distribution	$3.15 – $6.00	Heavier and extra-large units incur higher handling
New Parent ASINs	Minimal shipment splits	Free for up to 100 units	Valid for shipments Dec 1, 2024 – Mar 31, 2025

 

5. Removal and Disposal Fees

Sometimes inventory doesn’t sell as expected, or it becomes unprofitable to store long-term due to rising fees. In those cases, Amazon allows you to remove or dispose of your FBA inventory for a small per-unit charge.

These fees cover the labor, handling, and logistics involved in pulling your products from storage and either shipping them back to you or disposing of them responsibly. The goal is to help sellers manage inventory more efficiently and avoid excessive long-term storage costs.

The removal and disposal fees depend on product size, weight, and category. Standard-size products are cheaper to process, while oversized or bulky goods cost more because they take additional handling and space.

FBA Removal and Disposal Fee Schedule (2025)

Product Type	Shipping Weight	Removal Fee (per unit)	Disposal Fee (per unit)
Standard-Size	≤ 0.5 lb	$0.52	$0.52
	0.5 – 1.0 lb	$0.75	$0.75
	1 – 2 lb	$1.14	$1.14
	Over 2 lb	$1.51 + $0.63/lb above 2 lb	$1.51 + $0.63/lb above 2 lb
Oversize	≤ 1 lb	$1.51	$1.51
	1 – 2 lb	$2.05	$2.05
	2 – 4 lb	$2.57	$2.57
	4 – 10 lb	$3.39	$3.39
	Over 10 lb	$3.50 + $0.66/lb above 10 lb	$3.50 + $0.66/lb above 10 lb
Apparel and Shoes	All weights	+$0.25 additional per unit	+$0.25 additional per unit
Dangerous Goods (Hazmat)	All weights	+$0.25–$0.50 additional per unit	+$0.25–$0.50 additional per unit

 

Fees That Only FBM Sellers Pay

FBM (Fulfillment by Merchant) sellers skip Amazon’s fulfillment and storage fees, but that doesn’t necessarily make selling cheaper. Instead of paying Amazon to handle logistics, you’re responsible for everything: from storage to delivery and customer service.

While FBM gives you more control over your operations, it also means you’re taking on costs that Amazon typically manages under FBA. Here’s a closer look at what those expenses involve.

 

Shipping Costs

The biggest variable cost for FBM sellers is shipping. You’ll need to cover postage yourself, and prices vary depending on the package size, weight, shipping carrier, and destination.

For smaller items, USPS or UPS ground shipping can run between $5 and $8 per order, while larger or heavier products may cost $10 to $15 or more. International shipping can increase those costs significantly.

If you use a third-party fulfillment service or negotiate bulk shipping rates, your per-unit cost may drop slightly, but not to FBA levels, where Amazon leverages its scale for cheaper delivery.

 

Packaging and Supplies

Every FBM order requires materials like boxes, tape, shipping labels, bubble wrap, or other protective packaging. On average, that adds $0.50 to $1.00 per order, though fragile or oversized products might need extra padding, which increases costs further.

FBA sellers don’t worry about these details – Amazon’s fulfillment centers handle all packaging. For FBM sellers, however, packaging quality directly affects customer satisfaction and return rates.

 

Labor and Time Investment

Even if you’re a one-person operation, your time has real value. Picking, packing, labeling, and shipping orders take effort that could be spent sourcing new products or marketing your store.

If you or your team spend time preparing shipments, you’re effectively paying a “hidden labor cost.” For example, if you value your time at $20 per hour and it takes 10 minutes to pack an order, that adds roughly $3.30 in opportunity cost per shipment.

Larger sellers often hire warehouse staff, which introduces direct labor costs on top of shipping supplies.

 

Storage and Space

Unlike FBA, FBM sellers must store their inventory themselves. This could mean dedicating part of your home, renting a storage unit, or even maintaining a small warehouse.

Storage costs vary widely by location but can range from $0.50 to $1.00 per cubic foot per month, similar to Amazon’s off-peak rates. However, you’ll also need to factor in utilities, shelving, and warehouse management systems if you grow beyond a small scale.

 

When FBM Makes Sense

Despite the added effort, FBM can still be a smart choice in certain situations:

• You sell large, bulky, or low-margin products where FBA’s fulfillment and storage fees would be too high.
• You already have an established logistics setup or local delivery operation.
• Your products are customized or made to order, making centralized fulfillment impractical.

For everything else, especially high-volume, lightweight, or fast-moving inventory, FBA generally offers better value, speed, and scalability.

 

Additional Amazon Seller Fees to Keep in Mind

While most sellers focus on referral, fulfillment, and storage fees, there are a few smaller charges that can still appear on your account depending on what you sell and how you operate. These don’t apply to everyone, but it’s worth understanding them so you’re not surprised later.

 

1. Closing Fees (Media Products)

If you sell media item, such as books, DVDs, Blu-rays, music, or software, Amazon applies a flat $1.80 closing fee per sale.

This fee is in addition to your standard referral fee and is automatically deducted once the order is processed. It’s Amazon’s way of covering the additional handling and verification required for media listings, which often involve barcodes, copyright checks, and packaging standards.

For example, if you sell a $15 book, you’ll pay both your referral percentage (usually 15%) and the $1.80 closing fee on top.

 

2. High-Volume Listing Fees

Sellers with large catalogs, more than 100,000 active ASINs (Amazon Standard Identification Numbers), are subject to a $0.005 monthly fee per eligible ASIN.

This fee helps Amazon manage system resources tied to maintaining large listings, many of which may not generate sales. It’s mainly relevant for wholesalers, distributors, or large brands that maintain massive product databases.

For small or mid-size sellers, this fee rarely comes into play. But if you manage a growing product portfolio, it’s good to review your listings periodically and remove inactive or outdated ASINs to stay below that threshold.

 

3. Rental Book Service Fee

If you rent textbooks through Amazon’s textbook rental program, there’s a $5.00 rental service fee per textbook sold.

Like referral and closing fees, this is automatically deducted from your account after the transaction. It applies only to sellers participating in the rental program, which allows students to rent books for a specific period instead of purchasing them outright.

While this is a niche area of Amazon’s marketplace, it’s a popular category during back-to-school and university seasons, so knowing the fee can help academic or book resellers plan ahead.

 

Other Occasional Charges

In addition to the main three fees above, Amazon may apply smaller administrative charges in special cases, such as:

• Refund administration fees, when processing certain returns beyond the standard refund window.
• Inventory disposal or removal surcharges, when products require manual handling or destruction.
• Unplanned service fees, if your inbound shipments don’t meet packaging or labeling requirements.

These are less common but can still impact your overall profitability if not monitored. Regularly reviewing your Payments > Transaction Details report in Seller Central can help you catch and understand them early.

 

Selling on Amazon isn’t just about covering fees and shipping – it’s also about visibility. Advertising can quickly increase your exposure but can just as easily reduce your margins if not managed carefully. Many sellers focus on product and fulfillment costs while ignoring ad spend, but ads can easily consume 20–30% of total revenue, reshaping your profit model entirely.

 

How Amazon Ads and Promotions Affect Cost

Selling on Amazon isn’t just about covering fees and shipping, it’s also about visibility. Advertising can quickly increase your exposure but can just as easily reduce your margins if not managed carefully. Many sellers focus on product and fulfillment costs while ignoring ad spend, but ads can easily consume 20–30% of total revenue, reshaping your profit model entirely.

 

Advertising and ACOS

Amazon’s advertising runs mainly on a pay-per-click system, meaning you pay each time someone clicks your ad. Depending on your product category and keyword competition, costs can range from a few cents to over a dollar per click. That might not seem like much until you add up hundreds of clicks that don’t always convert into sales.

The key metric to track is ACOS: Advertising Cost of Sales, which shows what percentage of your revenue goes to ads. If you spend $200 on ads and make $1,000 in sales, your ACOS is 20%. Ideally, it should stay low enough to leave room for profit after referral and fulfillment fees.

 

How Promotions Impact Margins

Promotions work much like ads in that they boost sales but also eat into your margins. Discounts, coupons, and Lightning Deals can increase product visibility, yet they lower the profit per unit. A 15% coupon on a $25 item instantly cuts nearly $4 from your margin before Amazon even deducts other fees. Used strategically, promotions make sense during product launches or seasonal pushes, but only if tracked carefully.

 

Tracking and Optimizing Ad Spend

To stay profitable, you need to monitor how your advertising and promotions affect your bottom line. Amazon’s built-in reports show ad performance, but third-party tools like WisePPC or Jungle Scout give a clearer view by combining ad data with profit metrics. They help identify when to adjust bids, raise prices, or shift budgets toward better-performing campaigns.

In the end, advertising isn’t just a growth driver – it’s an expense that demands attention. Running ads without understanding their real impact can make even high-selling products unprofitable. The goal isn’t simply to spend less but to make sure every dollar spent generates more in return.

How to Calculate Your Costs Accurately

One of the most common mistakes Amazon sellers make is underestimating how quickly small fees add up. A product might seem profitable at first glance, but when you break down every cost: referral fees, fulfillment, storage, and even advertising, the picture often changes.

Here’s how to estimate your true cost per product step by step:

1. Start with your sale price: Let’s say you’re selling a product for $30. That’s your total revenue per sale before any deductions.
2. Subtract referral fees: Amazon’s referral fee varies by category but averages around 15%. In this case, 15% of $30 equals $4.50. That’s Amazon’s commission for the sale.
3. Subtract fulfillment fees (FBA): If you use Fulfillment by Amazon, you’ll pay for picking, packing, and shipping your product. Depending on size and weight, this usually costs around $5.00 per unit.
4. Subtract storage and other small fees: Products stored in Amazon’s warehouses also incur monthly storage fees. Depending on inventory turnover, that can range from $0.25 to $0.75 per unit.
5. Factor in your product cost: Let’s assume it costs $10 to source or produce your product. Once you subtract all previous fees, you’re left with roughly $10 profit before advertising.
6. Account for advertising expenses: Advertising is often where sellers lose track of profit. If your ads consume around 20% of revenue (about $6), your actual profit drops to roughly $4 per sale.
7. Find your breakeven point: Once you know where your money goes, you can pinpoint your breakeven price – the point where all costs are covered and you start earning real profit. This helps you decide whether to adjust your price, lower ad spend, or switch fulfillment methods.

Taking time to calculate every fee upfront may not feel exciting, but it’s what separates successful sellers from those who slowly lose profit without realizing it.

 

Strategies to Protect Your Margins

Amazon’s ecosystem rewards sellers who understand how to manage costs and keep track of every moving part of their business. Fees can add up fast, but with a few smart habits, you can protect your margins and maintain healthy profits even in competitive categories.

 

1. Use a Calculator Before Listing

Always run the numbers before committing to a product. A small difference in weight, dimensions, or category can completely change your profit margins. Use Amazon’s FBA Revenue Calculator or tools like WisePPC’s analytics dashboard to test scenarios before you list an item. A few minutes of planning can save you from costly surprises later.

 

2. Keep Inventory Balanced

Avoid both extremes: overstocking leads to high storage costs and aged inventory surcharges, while understocking can trigger low-inventory fees and lost sales. Track your sell-through rate and reorder patterns regularly. Ideally, you should keep about four to six weeks of inventory on hand for steady products and slightly more during seasonal peaks.

 

3. Take Advantage of SIPP Discounts

If your product is eligible for Amazon’s Ships in Product Packaging (SIPP) program, you can save between $0.04 and $1.32 per unit. These savings might sound small, but for high-volume sellers, they quickly add up. The SIPP program also lets you deliver products in your own branded packaging, improving the customer experience while lowering costs.

 

4. Reprice Strategically

Competition on Amazon is fierce, and prices fluctuate constantly. But racing to the bottom rarely pays off. Instead, test small price adjustments that offset fees or seasonal storage costs without killing your conversion rate. Tools like automated repricers can help you stay competitive while keeping your margins intact.

 

5. Use Ads Efficiently

Amazon Ads are one of the best ways to gain visibility, but they can quickly eat into profits if not managed carefully. Track your ACoS (Advertising Cost of Sales) and focus on campaigns that generate consistent returns. Cut low-performing keywords, test new match types, and review ad placement data often. Keeping ad costs lean can significantly improve your overall ROI.

 

6. Review Reports Monthly

Don’t wait for a surprise charge to realize where your money went. Check your Fee Preview and Inventory Performance Index (IPI) in Seller Central every month. These reports highlight inefficiencies like overstocking or excess storage charges. Regular reviews make it easier to adjust pricing, ad budgets, or fulfillment methods before costs spiral out of control.

By combining data-driven tools with consistent monitoring, you’ll start seeing your fees less as unpredictable expenses and more as numbers you can manage and control. That’s the real key to sustainable profit on Amazon.

 

Final Thoughts: Selling Smart, Not Blind

Selling on Amazon can be incredibly rewarding, but success depends on understanding where every dollar goes. Fees aren’t there to trick sellers; they exist because Amazon provides infrastructure, visibility, and trust that few platforms can match.

Still, profits shrink quickly for those who ignore the fine print. The key is to treat Amazon like a business partner: use its data, plan for its fees, and keep your costs under control.

Once you know what you’re paying for, you can price with confidence, forecast growth realistically, and actually enjoy watching your sales rise – without that surprise bill at the end of the month.

 

Frequently Asked Questions

If you’ve ever searched for a product on Amazon and found exactly what you wanted on the first page, you’ve already seen SEO in action. Most buyers never scroll beyond page two, so if your products aren’t ranking high, they’re probably invisible to most shoppers.

The good news is that improving your listing’s visibility isn’t about luck or expensive ads. It’s about understanding how Amazon’s search engine works and optimizing your product pages so they speak its language. This guide walks through the essentials of Amazon SEO, how the algorithm decides what to show, and practical ways to make your listings perform better.

Understanding How Amazon SEO Really Works

Amazon SEO (search engine optimization) is about helping your products appear higher in search results when customers type in keywords. Unlike Google, which tries to answer questions, Amazon’s search algorithm focuses on one thing: matching buyers with products they’re most likely to purchase.

Every product page on Amazon is indexed by keywords, sales data, and performance metrics. When a shopper types “wireless headphones,” Amazon’s algorithm (called A9 or its newer version A10) scans its database to decide which listings are most relevant.
Relevancy isn’t just about using the right words; it’s about proving through performance that customers trust your listing.

Here’s what Amazon looks for:

• Relevance: Do your title, bullets, and backend keywords match what the customer typed?
• Performance: Are people clicking on your product and actually buying it?
• Customer satisfaction: Do you have good reviews, solid ratings, and a low return rate?

Amazon’s algorithm connects all these signals to one main goal: maximize revenue per click. In other words, it wants to show products that convert well. Once you understand that, SEO stops feeling like guesswork and becomes a system you can influence with smart adjustments.

The Core Factors Behind Product Rankings

There’s no official Amazon manual for SEO, but after years of observing updates and patterns, sellers know which factors move the needle. Let’s look at the main ones and what you can actually control.

 

1. Keywords: Your Listing’s Foundation

Keywords tell Amazon what your product is. The platform doesn’t automatically know that your “soft bamboo sheets” belong in “bedding.” You have to feed it that context. Use a mix of broad and long-tail phrases, such as:

• “Bamboo bed sheets”
• “Soft breathable sheets”
• “Eco-friendly queen bedding set”

Avoid stuffing them everywhere. Instead, place them naturally in:

• The product title (your most important keyword spot)
• Bullet points (to describe features and benefits)
• Product description (to tell the story behind the item)
• Backend search terms (for extra visibility without affecting readability)

 

2. Sales Velocity

Amazon rewards listings that sell consistently. The faster your product sells compared to others in the same category, the higher it can rank. To improve sales velocity, consider running short-term discounts or coupons to drive a burst of quick orders. You can also use Amazon PPC ads to give new listings an initial push and attract early buyers. Just as important, maintain a steady stock level so you don’t run out of inventory, since a sudden gap in availability can slow momentum and lower your ranking.

 

3. Conversion Rate

Even if you attract visitors, your ranking will fall if they don’t buy. Conversion rate is calculated as total orders divided by page visits.
Boosting conversions usually comes down to:

• High-quality images
• Clear titles
• Competitive pricing
• Positive reviews

Each small improvement adds up, signaling to Amazon that your listing satisfies buyers better than others.

 

4. Click-Through Rate (CTR)

CTR measures how many people click your product when it appears in search results. If your title or image doesn’t grab attention, your CTR will drop. Think of your main image as your digital storefront. It should stand out against competitors with clean lighting, a white background, and accurate product representation.

 

How WisePPC Helps You Rank Higher and Sell Smarter

At WisePPC, we know that improving product rankings on Amazon takes more than keywords or lucky timing. It’s about understanding how every part of your business connects: ads, inventory, pricing, and analytics, and making them work together. That’s exactly what our platform was built for.

We designed WisePPC as an all-in-one system to simplify how sellers manage their performance across marketplaces like Amazon and Shopify. Instead of juggling separate tools for campaigns, sales, and stock levels, you get a single dashboard that brings it all together. You can see how your ads are performing, track which keywords are driving conversions, and forecast demand before stock runs low.

With WisePPC, you can:

• Automate ad campaigns so your promotions stay active and efficient without constant manual adjustments.
• Monitor keyword performance in real time and refine your listings based on what actually drives sales.
• Track inventory and pricing trends to stay competitive and avoid costly stockouts.
• Forecast demand with data-driven precision to plan ahead for seasonal shifts or product launches.
• Integrate analytics across channels like Amazon, Shopify, and others to get a complete view of your marketplace performance.

Because we’re an Amazon Ads Verified Partner, our integrations follow Amazon’s official best practices for optimization and reporting. That means the data you see in WisePPC is accurate, compliant, and ready to guide your next move. Whether you’re launching your first product or managing a global catalog, we help you scale efficiently with clarity, not guesswork.

In short, our goal is to make your Amazon SEO strategy stronger by giving you the tools to measure and improve it. When you can see every piece of your sales performance in one place, you’re not just reacting to rankings – you’re shaping them.

 

Building a Strong Amazon Listing from the Ground Up

Optimizing an Amazon listing isn’t about writing flowery descriptions. It’s about structuring the content the way Amazon’s interface and shoppers naturally process it.

Here’s a breakdown of what matters most, from top to bottom.

 

Above the Fold: First Impressions

Everything a shopper sees before scrolling: your images, title, price, rating, and Buy Box, decides whether they stay or click away.

• Product Title: Your title should blend clarity with search optimization. Start with the most relevant keyword, followed by key attributes like brand, color, or quantity. Example: “EcoSoft Bamboo Sheets – Queen Size, 4-Piece Set, Breathable and Hypoallergenic Bedding.”
• Images: Use all available slots (usually 7). Include lifestyle shots, close-ups, and infographics that show product details or benefits. People buy with their eyes first.
• Price and Prime Badge: A fair price paired with fast delivery can make or break conversions. If possible, use FBA to qualify for Prime shipping.
• Bullet Points: Your bullet points should act as a mini sales pitch. Each one should focus on one benefit, not just a feature.
  Example:
  • Soft, eco-friendly bamboo fabric that keeps you cool all night.
  • Deep-pocket design fits mattresses up to 18 inches.
  • Machine washable and long-lasting quality.

 

Below the Fold: The Details That Close the Sale

If someone scrolls further, it means they’re interested but not convinced yet. This is where your description, A+ content, and reviews step in.

• Product Description or A+ Content: Tell your story, highlight the use cases, and answer potential buyer questions. If you have access to A+ Content, use visuals, comparison charts, and icons to make it engaging.
• Reviews: Encourage reviews through automated requests or Amazon’s “Request a Review” button in Seller Central. A consistent stream of honest reviews improves both rankings and trust.

 

Keyword Research: The Smart Seller’s Advantage

You can’t optimize for what you don’t understand. Keyword research is the foundation of Amazon SEO, and doing it right separates strong sellers from the rest.

 

Finding the Right Keywords

Start with the Amazon search bar. Type a few words related to your product and note the auto-suggestions that appear. These phrases reflect what real customers are typing every day. To dig deeper, use reliable keyword tools to analyze three things:

• Search volume: how many people look for the term
• Competition level: how many listings already target it
• Conversion intent: whether the keyword suggests purchase interest or just casual browsing

 

Balancing Short-Tail and Long-Tail Terms

A good strategy mixes broad “short-tail” keywords with specific “long-tail” ones.
For example:

• Short-tail: wireless earbuds
• Long-tail: noise-cancelling wireless earbuds with mic

Short-tail keywords help with visibility, while long-tail terms attract more qualified buyers who are closer to purchasing.

 

Organizing Keywords by Purpose

Once you’ve built your keyword list, sort it into three groups:

• Primary keywords belong in your product title and first bullet point.
• Secondary keywords fit naturally throughout the bullet points and description.
• Backend keywords cover alternative spellings, abbreviations, and related terms that don’t fit into the visible content.

 

Writing Naturally

Amazon’s algorithm recognizes relevance even when you don’t repeat the same keyword multiple times. Write naturally and focus on readability. Overusing keywords makes listings sound robotic and can reduce conversions. The best listings read smoothly, answer buyer questions, and make the product sound appealing without feeling forced.

Improving CTR and Conversion with Better Content and Design

Even the most keyword-optimized listing won’t perform if shoppers don’t click or buy. Presentation plays a huge role here – your visuals, messaging, and overall perceived value all influence results.

To improve click-through and conversion rates, focus on these key areas:

• Upgrade your product images: Use bright, professional photos that fill at least 85% of the frame. Include one or two lifestyle shots that show the product in use, and add an infographic highlighting dimensions, materials, or features. Avoid cluttered backgrounds or unnecessary text overlays.
• Write copy that converts: Your description should make sense to humans first, algorithms second. Aim for clarity and relevance instead of overusing keywords. Avoid robotic phrasing like “best quality premium product high performance durable,” and instead write naturally: “This phone stand holds your device steady during calls or streaming, with adjustable angles for the perfect view.”
• Set competitive pricing: Amazon shoppers compare options instantly. If your price is much higher than others in the same category, even a strong listing won’t save conversions. Use dynamic pricing tools or WisePPC analytics to monitor competitors and adjust when needed.
• Watch the Buy Box: Securing the Buy Box means your offer appears as the default when shoppers click “Add to Cart.” Factors like pricing, fulfillment method, stock availability, and seller rating all influence whether you win it.

A listing that looks trustworthy, reads clearly, and offers good value not only improves ranking signals but also helps build long-term customer confidence.

 

Beyond the Basics: Advanced SEO Tactics That Actually Work

Once your listing is properly structured and keyword-optimized, you can push further using advanced tactics that Amazon’s best sellers rely on.

 

1. Use A+ Content for Storytelling

A+ Content (available to Brand Registered sellers) lets you add modules with visuals, comparison tables, and brand narratives. It not only makes your page look professional but also helps with conversions. Products with A+ Content often see a sales lift of 5–10%.

 

2. Drive External Traffic

Amazon loves it when listings bring in visitors from outside. Social media posts, blog features, or influencer shoutouts can improve your ranking because Amazon sees this as growing demand. You can track the impact through Amazon Attribution links.

 

3. Run Amazon PPC Strategically

PPC ads can boost visibility, especially for new listings. Use automatic campaigns first to gather data, then switch to manual targeting with your best-performing keywords. Monitor your ACoS (Advertising Cost of Sale) and refine continuously.

 

4. Maintain Strong Account Health

Amazon tracks your entire seller performance. Late shipments, poor feedback, or listing errors can affect your ranking. Regularly review your account health dashboard to stay compliant.

 

5. Monitor Algorithm Updates

Amazon occasionally adjusts its ranking formula. Stay updated through Seller Central announcements or Amazon community discussions. Even small updates can shift how the system weighs keywords, pricing, or reviews.

 

Measuring Results and Keeping Momentum

SEO on Amazon isn’t a one-time task; it’s a continuous cycle of testing, tracking, and refining. The most successful sellers treat it like a regular health check for their business rather than a temporary campaign.

Start by monitoring key performance metrics such as keyword rankings, click-through rate (CTR), conversion rate (CVR), sales velocity, and customer reviews. Together, these numbers reveal how your listings are performing and where small changes might make a big difference.

It also pays to experiment. Use Amazon’s “Manage Your Experiments” to test different titles, main images, or descriptions. Often, subtle variations can deliver unexpected improvements in performance. The key is to keep learning and adapting instead of assuming your first setup will always stay effective.

Above all, stay focused on the customer. Amazon’s algorithm mirrors buyer behavior, rewarding listings that genuinely meet shopper expectations. Consistently offering quality products, clear details, and reliable service will always do more for your rankings than any quick SEO trick. Real success on Amazon comes from earning trust – both from your customers and from the platform itself.

 

Final Thoughts: Playing the Long Game with Amazon SEO

Improving your product listings with Amazon SEO isn’t about shortcuts or secret hacks. It’s about building strong, trustworthy pages that help customers make confident buying decisions. When your listings are well-written, visually appealing, and backed by solid data, Amazon’s algorithm naturally rewards them.

Start by tightening your basics: clear keywords, strong titles, and professional images. Then, build on that foundation with pricing strategies, reviews, and external traffic. Over time, these steps compound, lifting your products higher in search results and helping your business grow steadily.

The sellers who win on Amazon aren’t just chasing algorithms – they’re building experiences that convert visitors into long-term buyers. Keep refining, keep testing, and let the data guide your next move.

 

Frequently Asked Questions

If you’ve ever spotted a clearance deal and thought, “Someone would pay double for this online,” you already get the idea behind reselling. Turning that instinct into a real business on Amazon doesn’t take a big budget or a marketing degree – just curiosity, smart research, and some persistence.

You’re not creating a new product here. You’re finding what already sells, buying it at a lower price, and making a profit by putting it where the demand is. Whether you want a side hustle or a full-time venture, this guide breaks down the process step by step, showing how to start reselling confidently and build something that actually lasts.

What Reselling on Amazon Really Means

Reselling, sometimes called retail or online arbitrage, is one of the most accessible ways to start selling on Amazon. Instead of creating your own brand, you buy existing products from retail stores, wholesalers, or online marketplaces and resell them for a profit.

The appeal is obvious: there’s no need for manufacturing, branding, or design. You’re working with products that already have proven demand. For example, you might buy a popular toy on sale at Walmart for $10 and resell it on Amazon for $25. The difference, after fees and shipping, is your profit.

Reselling takes different forms:

• Retail arbitrage: It is the most common way beginners start. You visit physical stores like Walmart, Target, or Marshalls, scan barcodes with the Amazon Seller app, and look for price gaps between in-store discounts and online selling prices. It’s hands-on, but it teaches you how Amazon’s marketplace works and helps you understand demand in real time. Many sellers begin this way to build experience before scaling.
• Online arbitrage: It takes the same concept online. Instead of walking store aisles, you hunt for deals on websites like eBay, Walgreens, or other retail outlets, then ship those items directly to Amazon or your home. It’s less physical, easier to scale, and allows you to compare prices across multiple stores quickly with software tools.
• Wholesale reselling: It is the next step for many. Here, you buy in bulk from authorized distributors or brands, often at a discounted wholesale rate. It requires more upfront capital, but the trade-off is stability and predictable restocking. Wholesale sellers often work directly with manufacturers, which helps them avoid counterfeit concerns and restricted listings.

Each method has its own rhythm, but the core idea is the same: find demand, buy smart, and sell efficiently.

 

What Is Retail Arbitrage?

Retail arbitrage is a simple but clever business model built around one idea: buying low and selling high. In this case, sellers purchase discounted or clearance items from regular retail stores and resell them on Amazon at a higher price.

For example, imagine finding a toy at Walmart for $5 and seeing the same toy selling on Amazon for $20. You buy a few, list them online, and pocket the difference after fees. That’s retail arbitrage in action. Some sellers do the same thing entirely online, known as online arbitrage, where they source deals from websites instead of walking store aisles.

And yes, it’s perfectly legal. Under the first-sale doctrine, once you purchase a product legally, you’re allowed to resell it as long as it’s in its original condition. The key is honesty, if you sell something as new, it must truly be new.

How Retail Arbitrage Compares to Other Amazon Business Models

Retail arbitrage is one of several ways to sell on Amazon, and each model has its own advantages and challenges:

• Private Label: This involves creating your own branded product, usually by modifying an existing one. It can be highly profitable but requires more upfront investment and marketing.
• Wholesale: You buy in bulk directly from brands or authorized distributors. It’s more stable and scalable than arbitrage since you’re an approved reseller, but it also demands larger capital and official documentation.
• Dropshipping: Here, you list products without holding inventory. When someone buys, the supplier ships directly to the customer. It’s easy to start but tricky to manage under Amazon’s strict dropshipping policies.
• Handmade: This model suits artisans who make their own products—think candles, jewelry, or crafts. You control production and branding, but scaling can be slow.

Retail arbitrage stands out because it’s flexible, fast to start, and low-risk. You can test products quickly, learn the ropes of Amazon’s system, and build experience before moving into wholesale or private label. It’s often the first step in a much bigger e-commerce journey.

 

Why Retail Arbitrage Works (and Why It Still Does)

Many beginners wonder if reselling is still worth it. After all, thousands of people are doing it. The truth is that Amazon’s marketplace is enormous, and new opportunities appear every day. More than 60% of all sales on Amazon come from third-party sellers, and a large portion of them began their journey through simple reselling.

What makes reselling so appealing is its accessibility. You don’t have to invent a new product, design packaging, or spend months building a brand. You can start small, test different items, and learn as you go.

 

Pros of Retail Arbitrage on Amazon

Low Startup Cost

You can begin with just a few hundred dollars. There’s no need for bulk orders or manufacturing investments, which makes it ideal for beginners testing the waters.

Flexibility

Reselling doesn’t tie you to a warehouse or office. You can work from home, source in stores, or even run everything from your phone. It’s one of the most adaptable e-commerce models.

Quick Feedback

Unlike long-term business models, reselling gives you instant insights. You can see what sells, adjust your pricing, and experiment without major risk.

Scalability

Once you understand how demand works, you can expand into wholesale or even create your own private label brand. Many successful Amazon entrepreneurs started as small-time resellers.

 

Cons of Retail Arbitrage on Amazon

Competition

Because it’s easy to start, many listings have dozens of sellers. Competing for the Buy Box can lead to price drops that shrink your profit margins.

Inconsistent Inventory

Great deals come and go. You might find a profitable product one week and never see it again. This inconsistency makes planning and scaling harder.

Brand and Category Restrictions

Some brands restrict reselling, and certain product categories require approval. Ignoring these rules can lead to account warnings or suspensions.

Reselling isn’t a guaranteed shortcut to wealth, but it’s one of the most approachable ways to enter e-commerce. If you treat it like a real business, stay organized, and keep learning, it can grow into something much bigger than a side hustle.

 

Smarter Selling Starts with WisePPC

Once your Amazon seller account is ready, the real challenge begins: keeping track of everything. Between managing ads, checking sales, and monitoring inventory, it’s easy to get lost in the details. That’s where we come in.

At WisePPC, we built a platform that helps sellers make smarter, faster decisions across every part of their business. Our goal has always been simple – to make managing ads, inventory, and analytics easier so you can focus on growth, not spreadsheets.

We’re proud to be an Amazon Ads Verified Partner, which means we use official integrations and follow Amazon’s best practices. You can trust that your campaigns, tracking, and data stay reliable and compliant.

With WisePPC, you can:

• Automate and optimize ad campaigns across marketplaces
• Track inventory levels in real time to avoid stockouts or overstock
• Forecast demand based on accurate sales trends
• Analyze performance through a clean, unified dashboard
• Grow through our referral and collaboration tools

We work with everyone: from new sellers testing their first few products to agencies managing hundreds of listings. Whether you’re running a side hustle or a full-scale brand, WisePPC gives you the tools to stay organized, automate routine work, and scale without losing control.

If you’re ready to treat reselling like a real business, this is where to start.

 

How to Get Started with Retail Arbitrage

Getting started is easier than it sounds. Here’s what you’ll need to do before buying your first product.

 

1. Create an Amazon Seller Account

Go to sellercentral.amazon.com and click “Sign up.” You’ll need to choose between two plans:

• Individual plan: No monthly fee, but Amazon charges a small amount per item sold.
• Professional plan: Has a monthly fee, but no per-item charge. It’s ideal if you plan to sell more than 40 units a month.

Provide your contact details, bank account, ID verification, and tax information. Once approved, you’ll have full access to your Seller Central dashboard.

 

2. Choose Your Fulfillment Method

You’ll decide how to handle storage, packaging, and shipping. There are two main options:

• FBA (Fulfillment by Amazon): You ship your products to Amazon’s warehouse, and they handle delivery, returns, and customer service. It’s convenient but includes storage and handling fees.
• FBM (Fulfillment by Merchant): You store and ship items yourself. It’s more hands-on but avoids storage fees and gives you more control.

Many beginners start with FBA because it saves time and gives your products the Prime badge, which boosts visibility.

 

3. Download the Amazon Seller App

This free app is your most important tool. It lets you scan barcodes in stores or search listings online to see:

• Whether you’re approved to sell a product
• The current selling price
• Estimated fees and profit margin
• Sales rank (which shows how well an item sells)

You can even list products directly through the app or manage your existing listings, messages, and orders.

 

4. Use Data Tools to Analyze Opportunities

Beyond the Seller app, there are third-party browser extensions and analytics tools that show historical sales data, average pricing, and competition levels. These insights help you avoid buying items that only look profitable in the short term.

 

How to Source Products to Resell

Once your account is ready, it’s time to find inventory. You can start small: visit local stores, look for clearance racks, or browse online deals.

 

Where to Source Products

Here are some reliable places to find items to resell:

• Discount retailers like Walmart, Target, Marshalls, Ross, or TJ Maxx
• Local grocery stores or pharmacies
• Outlet malls and liquidation stores
• Online clearance sections and flash sale sites

A great resource is price-tracking websites that show real-time store deals or markdowns in your area. These help you plan where to shop before heading out

 

Popular Product Categories for Reselling

While almost anything can be resold, these categories tend to perform best:

• Beauty & Personal Care
• Home & Kitchen
• Toys & Games
• Clothing, Shoes & Jewelry
• Books
• Health, Household & Baby Care
• Electronics

Each has consistent demand and plenty of opportunities for discounted sourcing.

Step-by-Step: Finding Profitable Products

 

Step 1: Start Scanning

Walk into a store and open your Amazon Seller app. Tap the camera icon in the corner to scan the product barcode. The app will instantly show you current Amazon listings, prices, and whether you’re allowed to sell that product.

At first, it might feel awkward scanning items in public, but everyone in the reselling community starts this way.

 

Step 2: Compare Listings and Select the Right One

Some items appear under multiple listings (like 2-packs, 3-packs, or bundles). Read the product details carefully to make sure you’re matching the correct version.

Avoid restricted listings that say “You cannot sell this product in new condition.” Stick to those that are clearly open for third-party sellers.

 

Step 3: Analyze Profit and Demand

On the product’s listing page in your app, check:

• Sales rank: Lower is better. Under 100,000 in most categories usually indicates steady sales.
• Buy Box price: This is the price most buyers will see.
• Fees: Amazon will show you the breakdown of FBA or FBM costs.
• Estimated profit: Enter your cost to see how much you’d earn per sale.

If the margin looks healthy – say, 30% or higher – you’ve found a good candidate.

 

Step 4: Decide How Many Units to Buy

Start small. For your first test products, buy 5–10 units. Watch how quickly they sell before committing to more.

If the product moves fast and profit holds steady, you can scale up next time. If not, you’ve learned an inexpensive lesson about what doesn’t sell.

 

Step 5: Set Your ROI Goal

Most sellers aim for a 30–50% return on investment (ROI). For example, if you buy something for $10 and it sells for $20 after fees, that’s a 100% ROI. But remember, prices can fluctuate as competition changes, so leave room for adjustments.

 

Online Arbitrage: The At-Home Version

Online arbitrage is the same concept, but you find deals through retailer websites instead of physical stores. It’s ideal if you prefer working from your computer.

You can manually browse clearance sections or use paid tools that automatically compare retailer prices with Amazon listings. Even without software, consistent searching can uncover profitable products, especially during seasonal sales.

 

Tips for Successful Product Sourcing

1. Follow trends and seasonality: Track what’s popular and plan ahead for holidays or seasonal items. For instance, outdoor toys and pool accessories spike in summer, while home décor and gifts sell better during winter.
2. Look for discontinued products: When a brand discontinues a popular item, remaining stock can skyrocket in resale value. Check smaller stores or online marketplaces where old stock might still exist.
3. Stay patient and consistent: Scanning can get tiring, but persistence pays off. Many sellers go through hundreds of items before finding a few winners.
4. Rely on data, not intuition: Always check sales history, not just today’s price. Products that sell well this week might stall next month if demand fades.
5. Start small and scale gradually: Learn the process before investing heavily. Building experience matters more than quick profits early on.

 

How to List Your Products on Amazon

Once you’ve bought your first batch of items, it’s time to list them. You don’t need to create a new product page. Instead, you’ll add your offer to an existing listing that matches your product’s barcode and condition.

 

Option 1: List Directly from the Seller App

After scanning an item, tap “List” and fill in the following details:

• Condition: Choose “New” if it’s unopened and factory-sealed.
• Price: Don’t automatically match the lowest price, check what FBA sellers are charging. Undercutting too much can hurt profits.
• Fulfillment channel: Choose between “I will ship this item myself” (FBM) or “Amazon will ship and provide customer service” (FBA).

If you choose FBA, the app automatically adds the listing to Seller Central so you can create a shipment later.

 

Option 2: List Through Seller Central on Desktop

Go to Inventory → Add a Product, then search by ASIN or product name. Choose “New,” set your price, SKU (your internal tracking ID), and quantity.

You can also create your own SKU code to track where the item came from and what you paid, like this:
WM_5.75_BE14 – meaning you bought it at Walmart for $5.75 and your breakeven price is $14.

 

How to Create Your First FBA Shipment

If you’re using Fulfillment by Amazon (FBA), you’ll need to send your products to Amazon’s fulfillment center before they can be sold. This process might sound intimidating at first, but once you do it once or twice, it becomes routine. The key is accuracy – make sure your packaging, labeling, and box information are correct so your inventory moves smoothly through Amazon’s system.

Here’s a simple breakdown of what to do:

 

Step 1: Find Your Product in Manage Inventory

Log in to your Amazon Seller Central account and go to Manage Inventory. Find the product you want to ship, click the Edit button on the far-right side, and select Send/Replenish Inventory from the dropdown menu.

This tells Amazon that you’re preparing to send in stock. If it’s your first shipment, Amazon will guide you through a short setup process to create a “shipping plan.”

 

Step 2: Enter Shipment Details

Next, you’ll create a packing template. This includes your box dimensions, weight, and how many units are inside. If it’s your first time, don’t overcomplicate it – just start with one box and fill it with your chosen products.

You’ll also be asked whether your products require prep (like bubble wrapping or bagging). Amazon has specific prep requirements for fragile items or products with liquid, glass, or sharp edges. You can do the prep yourself or let Amazon handle it for a small fee.

Once the box information is complete, click Confirm and continue.

 

Step 3: Confirm Shipping

Now it’s time to arrange delivery. For small or medium-sized shipments, choose Small Parcel Delivery (SPD). Amazon’s partnered carrier (usually UPS) offers heavily discounted rates compared to standard retail prices.

Enter your ship-from address, choose your delivery date, and review the estimated shipping cost. It’s usually very affordable, even a 15-pound box can cost under $10 to ship through Amazon’s carrier network.

After reviewing all details, click Accept charges and confirm shipping.

 

Step 4: Print and Attach Labels

Once you confirm your shipment, Amazon will generate two sets of labels:

• The UPS label, used by the carrier to transport your package.
• The FBA label, which identifies your shipment and the items inside.

Print both labels on adhesive sheets and place them on the outside of the box, making sure they’re visible and not overlapping any seams or edges. Each box you send must have its own unique label.

If you’re shipping multiple boxes, label each one separately and double-check the contents match what you entered in your shipping plan.

 

Step 5: Drop Off and Track Your Shipment

After labeling, you can drop your boxes off at a UPS location or schedule a pickup. Once scanned, your shipment will appear as “In Transit” in Seller Central.

Amazon usually receives shipments within a few days, depending on the warehouse location. Once your inventory is checked in, your listings will automatically go live – ready for customers to buy.

If you’re sending products for the first time, consider starting small so you can get used to the process. Once you understand how Amazon handles your packages, future shipments will feel effortless.

Managing and Scaling Your Reselling Business

Reselling isn’t a “set it and forget it” kind of business. It works best when you stay active, pay attention to your numbers, and keep improving your process. The sellers who succeed long-term are the ones who treat it like a real business – not a quick flip. Once you’ve made a few sales and understand the basics, it’s time to think about how to grow.

Here are a few ways to stay on top of your operations and scale steadily:

 

Monitor Sales Daily

Keep an eye on your sales activity every day. Use the Amazon Seller app or dashboard to see which products are moving fast and which ones are sitting too long. Sales trends can shift quickly based on season, price changes, or competition. By tracking this daily, you’ll know when to restock, when to adjust pricing, and when to move on from slow sellers.

 

Adjust Prices Strategically

Amazon’s pricing is dynamic – competitors change prices constantly. That doesn’t mean you need to slash your prices every time someone else does. Focus on staying competitive without undercutting your profit margins. Small adjustments, even by a few cents, can make a difference in winning the Buy Box. You can do this manually or set up automated pricing rules to save time as your inventory grows.

 

Reinvest Profits Wisely

One of the most effective ways to scale is by reinvesting your profits back into inventory. Instead of withdrawing earnings early, use that money to buy more stock, experiment with new product categories, or test out online arbitrage. Reinvestment helps your business compound – each cycle builds on the last. Many successful resellers keep reinvesting for the first 6–12 months before taking regular payouts.

 

Study Your Data and Focus on What Works

Data is your best teacher. Review your sales history to see which categories bring the best returns, which stores or sources consistently produce good deals, and which products are too competitive to bother with. Over time, patterns emerge – maybe toys sell faster during the holidays, or beauty items bring higher margins year-round. Use that insight to refine your sourcing strategy and double down on what’s proven to work.

 

Streamline Your Workflow

As your business grows, managing listings, shipments, and bookkeeping can get overwhelming. Create systems early: spreadsheets, templates, or automation tools, to save time. This not only keeps you organized but also helps you make faster decisions when opportunities arise.

 

Stay Informed and Keep Learning

Amazon’s rules, fees, and algorithms change often. Stay up to date by reading seller updates, joining online communities, and following experienced resellers who share tips and insights. The more you understand Amazon’s evolving landscape, the easier it becomes to adapt without disruption.

 

Think Long-Term

Once you have steady sales and a reliable sourcing routine, start looking ahead. You might expand into wholesale, develop private-label products, or add other marketplaces like eBay or Walmart to diversify income. Every successful Amazon business starts small – what matters is consistent improvement and learning from experience.

If you stay curious, track your numbers, and reinvest with intention, reselling can grow from a simple side hustle into a steady, scalable business that gives you real flexibility and financial independence.

 

Wrapping It Up

Reselling on Amazon isn’t a get-rich-quick scheme. It’s a hands-on, learn-as-you-go process that rewards patience and smart decisions. You start small – maybe scanning clearance shelves or flipping a few online finds, but each sale teaches you something new.

Soon enough, you’ll start seeing patterns, recognizing opportunities, and refining your instincts. And that’s the real goal: turning simple flips into a repeatable system that keeps working month after month.

The tools are out there, the marketplace is huge, and the opportunity is real. What matters most is getting started, learning as you go, and staying consistent. The rest will follow.

 

Frequently Asked Questions

If you’ve ever tried to pick winning products on Amazon, you know it’s not guesswork – it’s data work. The right tools can show you what’s selling, what’s slipping, and where the next big opportunity might be hiding. In this guide, we’re diving into the Amazon product analysis tools that go beyond surface-level stats. These platforms don’t just dump numbers on you, they connect trends, competition, and demand so you can make decisions that actually lead to sales. Whether you’re launching your first product or managing a whole catalog, the right insights can make all the difference.

 

1. WisePPC

At WisePPC, we focus on helping sellers go beyond surface-level product metrics to understand what actually drives performance on Amazon. Our platform connects advertising data with sales results, so you can see the full picture – how each product performs, what affects conversions, and where growth really comes from. Instead of relying on short-term numbers or disconnected reports, we give sellers long-term visibility across every product and campaign.

We’ve built tools that make product analysis faster and more precise. You can filter performance data by cost type, campaign type, or match type, track trends across months or years, and compare how each product responds to changes in bids or placement. The system highlights what’s working, what’s underperforming, and how ads influence organic sales. For anyone serious about making data-backed product decisions, WisePPC helps turn scattered numbers into insights you can actually use.

Key Highlights:

• Unified analytics connecting product sales and ad performance
• Long-term historical data storage beyond Amazon’s limits
• Advanced filtering for deep product-level insights
• Gradient-based highlighting to spot performance shifts fast
• Real-time metrics like ACOS, TACOS, CTR, and profit
• Bulk editing tools to adjust bids and campaigns efficiently

 

Best For:

• Sellers who analyze product performance and profitability in detail
• Teams linking ad spend directly to product results
• Brands managing multiple ASINs and marketplaces
• Businesses that rely on long-term, data-driven product insights

 

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. SellerSprite

SellerSprite focuses on providing a clear, data-backed view of Amazon’s product landscape. Its platform combines product and keyword research tools that pull real-time data directly from Amazon’s frontend. The browser extension works as a lightweight version of the main app, allowing sellers to check ASIN data, pricing, and keyword rankings without leaving a product page. By pairing this with its database tools, users can quickly assess competition and make informed sourcing decisions.

A key advantage of SellerSprite is its continuous data refresh cycle. The system updates product, keyword, and sales data daily or monthly depending on the metric, keeping analysis as close to real-time as possible. Alongside standard research tools, it offers AsinSeed – a reverse ASIN search feature that helps sellers understand which keywords drive visibility and conversions for competitors. Overall, SellerSprite’s focus is on making data easier to interpret and apply in day-to-day product planning.

Key Highlights:

• Real-time browser extension for instant ASIN and keyword insights
• Product and keyword research tools with customizable filters
• AsinSeed reverse ASIN lookup to analyze competitors
• Profitability and sales estimators for better planning
• Data updates on a daily and monthly schedule for accuracy

 

Best For:

• Sellers needing fresh, daily product data
• Teams running ongoing keyword and listing optimization
• Users comparing ASIN performance across categories
• Private label sellers and cross-border Amazon businesses

 

Contacts:

• Website: www.sellersprite.com
• Email: [email protected]
• Facebook: www.facebook.com/sellersprite.us
• X (Twitter): x.com/SellerSprite_EN

 

3. Helium 10

Helium 10 provides a full toolkit for Amazon product research, helping sellers spot profitable niches and understand what makes certain listings perform better than others. The platform combines several tools under one system, including Black Box for product discovery, Xray for in-depth analysis, and a Chrome Extension that simplifies competitive checks right from the browser. Together, they help users evaluate demand, competition, and potential margins without having to jump between multiple apps.

What stands out about Helium 10 is its structured approach to research. Sellers can filter millions of Amazon products by key performance factors, analyze estimated sales or reviews, and track how listings evolve over time. Each feature is built to make decision-making easier: from finding supplier options to running profitability calculations. It’s a solid way for sellers to base product choices on data rather than guesswork.

Key Highlights:

• Black Box search engine for finding product opportunities across categories
• Xray product analyzer for sales, reviews, and pricing insights
• Chrome Extension for quick on-page research directly on Amazon
• Built-in profitability and demand calculators
• Supplier Finder for sourcing products through integrated Alibaba data

 

Best For:

• Sellers researching new FBA product ideas
• Small and mid-size Amazon businesses expanding their catalog
• Teams comparing competition and tracking product trends
• Users who prefer a single workspace for product and keyword research

 

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

4. SmartScout

SmartScout takes a broader view of Amazon’s marketplace, connecting brands, sellers, and categories into one large dataset. The platform gives users visibility into how products, ads, and sales interact across different segments. Its tools help uncover brand performance, advertising strategies, and long-term market trends – allowing sellers to spot new openings or shifts in buyer behavior before they happen. It’s particularly useful for those working at scale or managing multiple brands.

The system’s strength lies in its depth of analysis. SmartScout maps seller history, ad visibility, and keyword overlap while also visualizing how customers move between listings through its Traffic Graph. Sellers can also access the Ad Spy and Share of Voice tools to understand how competitors capture visibility. By blending product-level insights with category-level intelligence, SmartScout turns scattered marketplace data into something much more actionable.

Key Highlights:

• Brand and product databases covering all major Amazon categories
• Ad Spy and Share of Voice tools for advertising visibility tracking
• Scope feature for historical trend and performance visualization
• Traffic Graph for understanding product-to-product connections
• Custom Segments for building tailored market views

 

Best For:

• Sellers running competitive or wholesale research
• Agencies managing multiple Amazon accounts or brands
• Teams focused on market share, visibility, or ad analysis
• Businesses needing detailed multi-level insights on Amazon’s ecosystem

 

Contacts:

• Website: www.smartscout.com
• App Store: apps.apple.com/us/app/smartscout
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/smartscoutcom
• Instagram: www.instagram.com/smartscout_com

 

5. SellerApp

SellerApp gives sellers a straightforward way to find and test product ideas without relying on gut feeling. Instead of guessing what might sell, you can see real data on demand, profit margins, and competition before jumping in. The built-in AI scoring system helps you quickly judge whether a product is worth pursuing, and the filters make it easy to narrow down options based on your goals. It’s the kind of setup that lets you move faster without juggling endless spreadsheets or browser tabs.

What makes SellerApp stand out is how flexible it feels. You can save your own filter presets, track specific products over time, and even export your findings to dig deeper later. The tool also covers multiple Amazon marketplaces, so you can see how trends shift between regions instead of relying on one narrow view. In short, it’s designed to give sellers a clear picture of what’s worth their time and what’s not, without overcomplicating the process.

Key Highlights:

• AI-based Opportunity Score for quick validation
• Huge product database across global marketplaces
• Custom filter presets for repeat searches
• Product tracking with BSR trend insights
• Easy CSV export for extra analysis

 

Best For:

• Sellers exploring new product ideas with limited data
• Teams running multi-marketplace research
• Users who want fast, filter-based validation
• Beginners looking for a simple, all-in-one research setup

 

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

 

6. Sellerboard

Sellerboard focuses less on hunting for new products and more on understanding how your current ones are really performing. Its dashboard gives you a clear breakdown of sales, refunds, ad spend, and profit margins – the actual numbers that show whether your listings are working or not. You can see which products are making money and which ones quietly drain it, down to every last Amazon fee and operational cost.

It’s not just about numbers though. Sellerboard also helps manage PPC optimization, inventory, and reimbursements for lost stock. You can automate parts of your ad strategy, keep an eye on listing changes, and handle refunds in one place. It feels more like a control room for your Amazon business – keeping everything organized so you can make smarter moves without losing track of the details that impact profit.

Key Highlights:

• Live profit dashboard showing full cost structure
• PPC optimization based on profitability or ACOS
• Alerts for stock issues, listing edits, and Buy Box shifts
• Refund tracking for FBA-related losses
• Role-based access controls for team use

 

Best For:

• Sellers who need a clear picture of actual profits
• Teams focused on refining PPC and cutting wasted spend
• Businesses managing multiple stores or markets
• Sellers who want to automate day-to-day tracking tasks

 

Contacts:

• Website: sellerboard.com
• App Store: apps.apple.com/us/app/sellerboard-profit-analytics
• Google Play: play.google.com/store/apps/sellerboard
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

 

7. Jungle Scout

Jungle Scout has been around long enough to earn its place as a go-to tool for serious product analysis. It pulls together research, market intelligence, and brand tracking into one platform. Whether you’re a solo seller testing ideas or part of a brand team managing multiple SKUs, it helps you see what’s trending, what’s oversaturated, and where untapped demand might be hiding. You can dive into keywords, supplier data, and competitive benchmarks without getting buried in raw data.

The real strength of Jungle Scout lies in how deep its marketplace insights go. It tracks both 3P and 1P data, giving a broader look at pricing, category shifts, and advertising performance. Brands use it to benchmark and protect their position, while smaller sellers use it to spot new product opportunities or adjust pricing strategies. It’s less about flashy reports and more about showing what’s happening across the market, so you can make moves that actually line up with demand.

Key Highlights:

• Product and keyword analysis with large-scale tracking
• Market and competitor benchmarking tools
• Insights from both 3P and 1P Amazon data
• Advertising and pricing trend monitoring
• Supplier database and listing optimization support

 

Best For:

• Sellers tracking product and category trends
• Agencies managing multiple brand accounts
• Teams balancing research with ad optimization
• Larger businesses needing integrated market data

 

Contacts:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

 

8. Data Dive

Data Dive focuses on helping Amazon sellers validate, launch, and optimize products faster using a mix of data and AI. The platform is built around speed and precision, aiming to simplify how sellers evaluate risk before entering a niche. It gathers key marketplace insights, runs competitive analysis, and highlights gaps in product categories – all within one workflow. This approach lets users test the strength of an idea before committing time or resources to it.

Another strength of Data Dive is how it blends product validation with optimization. Once sellers find a product, they can refine keywords, check rankings, and monitor performance trends without leaving the platform. The workflow tools remove much of the manual work usually tied to Amazon research, allowing sellers to focus more on execution. For those managing multiple brands or building private-label products, Data Dive provides a structured, data-backed way to reduce guesswork.

Key Highlights:

• Fast niche validation with built-in risk evaluation
• AI-supported keyword and listing optimization tools
• Streamlined workflows that cut manual research time
• Chrome-based interface for easy access and usability
• Training and live support resources built into the platform

 

Best For:

• Private-label sellers launching new brands
• Teams managing multiple SKUs or product lines
• Users who prefer workflow automation over manual data entry
• Sellers focused on faster product validation and optimization

 

Contacts:

• Website: datadive.tools
• Facebook: www.facebook.com/groups/ssddfba

 

9. ZonGuru

ZonGuru offers a suite of connected tools that help Amazon sellers find profitable products, optimize listings, and manage growth in one system. Its Niche Finder identifies new product ideas quickly, while “Keywords on Fire” uncovers high-converting terms that drive sales for competitors. The Listing Optimizer then helps users refine titles, images, and keywords using live marketplace data. Altogether, these tools support sellers through the entire product analysis process – from spotting gaps to improving visibility.

What makes ZonGuru stand out is its mix of product research and customer engagement features. It doesn’t stop at finding what to sell; it also provides ways to monitor business performance and automate communication with buyers. Sellers can measure category trends, track their listings’ health, and maintain customer relationships without switching platforms. The interface is straightforward and practical, which suits both new sellers and agencies managing multiple accounts.

Key Highlights:

• Niche Finder for identifying new product opportunities
• Keywords on Fire for competitor keyword research
• Listing Optimizer powered by AI-driven insights
• Built-in business monitoring and customer communication tools
• Simple UI with data accuracy from official Amazon and Alibaba sources

 

Best For:

• Sellers researching new niches or product ideas
• Agencies managing listing optimization and keyword strategy
• Teams wanting both research and communication in one tool
• Beginners who need a guided approach to product analysis

 

Contacts:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

 

10. Viral Launch

Viral Launch combines product discovery, market intelligence, and competitor tracking into one connected platform. Its tools help sellers evaluate product potential, monitor trends, and measure competition across categories. With modules like Product Discovery and Market Intelligence, users can compare ideas, assess seasonality, and understand pricing patterns before listing anything. It’s designed to take a lot of the uncertainty out of the research process by focusing on data that actually matters for decision-making.

Beyond research, Viral Launch also includes optimization tools like Listing Analyzer and AdSprout for PPC automation. These features help sellers fine-tune their listings and monitor ad performance without relying on external apps. The overall workflow supports every stage of selling: from identifying new opportunities to improving existing listings. It’s a practical choice for sellers who want detailed insights but prefer a single environment to manage everything.

Key Highlights:

• Product Discovery and Market Intelligence for finding viable products
• Competitor tracking and category analysis
• Listing Analyzer and Builder for performance optimization
• PPC automation through AdSprout integration
• Connected tools covering research, ads, and listing management

 

Best For:

• Sellers comparing product ideas before launching
• Teams managing multiple Amazon accounts or product lines
• Users optimizing listings and ad performance in one place
• Growing sellers looking for consistent, data-based insights

 

Contacts:

• Website: viral-launch.com
• E-mail: [email protected]
• Facebook: www.facebook.com/virallaunchamazonsoftware
• Twitter: x.com/viral_launch
• LinkedIn: www.linkedin.com/company/viral-launch
• Instagram: www.instagram.com/viral_launch
• Address: 12110 Sunset Hills Rd Reston, VA 20190 United States

 

11. Keepa

Keepa is a simple but powerful tool that helps Amazon sellers track product prices, sales rank, and historical trends. It’s best known for its price history charts, which give users a long-term view of how products perform over time. By seeing changes in pricing, discounts, and stock availability, sellers can make better decisions about when to list, restock, or adjust prices. The tool works through a browser extension and mobile app, which makes it easy to use while browsing Amazon directly.

Beyond tracking, Keepa offers data access for users who want to dig deeper into performance patterns. Its charts reveal seasonal demand and pricing stability, which is especially helpful when evaluating new product opportunities. While it’s not loaded with extra features, the simplicity is its advantage – sellers get clear, visual insights that save hours of manual research. For anyone comparing products or looking for timing cues, Keepa serves as a reliable foundation for smarter selling decisions.

Key Highlights:

• Detailed product price and sales rank tracking
• Historical charts showing trends and seasonal patterns
• Browser extension and mobile apps for quick access
• Alerts for price drops and stock changes
• Optional data access subscription for advanced analysis

 

Best For:

• Sellers tracking long-term product trends and pricing
• Users comparing item performance before purchasing stock
• Beginners who want a straightforward tracking tool
• Analysts looking for visual insights into market timing

 

Contacts:

• Website: keepa.com
• App Store: apps.apple.com/us/app/keepa-price-tracker
• Google Play: play.google.com/store/apps/keepa.mobile
• E-mail: [email protected]
• Address: Keepa GmbH, Berndorfer Str. 10 95478 Kemnath – Germany

 

12. ProfitGuru

ProfitGuru is built to help sellers research faster and find profitable products through automation and AI-driven insights. It combines several useful databases: products, brands, sellers, and suppliers – all in one place, so users can cross-check opportunities without jumping between platforms. Sellers can search for products under specific price ranges, evaluate demand and competition, or even analyze a competitor’s storefront to see what’s selling. It’s designed to cut down the time spent on manual checks and guesswork.

What makes ProfitGuru stand out is how it adapts to different selling models like wholesale, private label, or online arbitrage. Its tools include a bulk analysis feature for supplier lists, a reverse ASIN search to explore keyword rankings, and a bundle ideas tool that identifies products often bought together. Combined with an FBA calculator and sales estimator, it gives sellers a full picture of both opportunity and risk. Overall, it’s a practical toolkit for anyone who wants reliable Amazon data without a steep learning curve.

Key Highlights:

• Product, brand, seller, and supplier databases in one system
• Reverse ASIN and keyword research tools
• Bulk analysis for comparing supplier price lists
• FBA calculator and sales estimator for profit evaluation
• Tools for wholesale, arbitrage, and private-label models

 

Best For:

• Sellers running wholesale or private-label operations
• Users researching supplier options and pricing gaps
• Beginners exploring profitable niches with free access
• Teams needing an all-in-one product and keyword research setup

 

Contacts:

• Website: www.profitguru.com
• App Store: apps.apple.com/us/app/profitguru
• Google Play: play.google.com/store/apps/profitguru.pgapp
• E-mail: [email protected]
• Address: 1042 Fort Union Blvd, Ste #493, Midvale, UT 84047

 

Final Thoughts

Finding the right Amazon product analysis tool isn’t about picking the one with the longest feature list – it’s about choosing the one that fits how you actually work. Some tools help you spot new product opportunities, others dig deep into performance data, and a few bring everything together in one place. The real goal is to turn information into direction – knowing not just what to sell, but why it sells.

Every seller’s setup looks a little different, but the pattern’s the same: better data leads to better decisions. Whether you’re comparing prices with Keepa, tracking profits through Sellerboard, or using WisePPC to connect ad data with real product results, each tool gives you a different way to see your business more clearly. In a space that changes as fast as Amazon, that kind of clarity isn’t a luxury, it’s how you keep growing.

 

Running Amazon ads without checking for duplicate keywords is like driving with one foot on the gas and the other on the brake. It wastes money, splits impressions, and makes optimization harder than it should be. That’s where duplicate keyword remover tools come in. These tools scan your ad lists, find overlaps, and clear out repeated terms so your campaigns stay efficient and easy to manage.

In this guide, we’ll go through the best Amazon duplicate keyword removers that help sellers cut clutter, clean their campaigns, and make sure every keyword is actually pulling its weight.

 

WisePPC: Helping Sellers Go Further Than Amazon Duplicate Keyword Removers

At WisePPC, we help sellers go beyond surface-level keyword cleanup by connecting every keyword decision to real performance data. Duplicate removers are great for tidying lists, but what truly improves results is understanding which keywords actually drive sales and which ones waste spend. That’s where we come in.

We’re an Amazon Ads Verified Partner, which means our tools work directly with Amazon’s API to give you accurate, up-to-date keyword and ad insights. When you upload or analyze your campaigns in WisePPC, you don’t just see duplicates or overlaps – you see how those keywords perform across time, placements, and ad types. This helps you decide what to keep, what to remove, and where to reinvest.

Our platform also highlights inefficiencies automatically, detects underperforming targets, and shows long-term trends that Amazon’s own dashboard often hides. Whether you manage a few campaigns or a few thousand, WisePPC helps you simplify optimization without losing the bigger picture.

Top Amazon Duplicate Keyword Remover Tools

Managing Amazon PPC campaigns efficiently starts with keeping your keyword lists clean. Duplicate keywords don’t just clutter your data – they also waste ad spend and make it harder to analyze performance accurately. That’s why sellers often rely on Amazon duplicate keyword remover tools. These tools automatically scan your keyword lists, eliminate repeats, and help ensure that every term in your campaigns serves a clear purpose.

Below, we’ve gathered some of the most practical tools that help Amazon sellers streamline their keyword management process. Each one focuses on simplifying cleanup, improving campaign clarity, and saving valuable time during optimization.

 

1. SellerApp Duplicate Keyword Remover

SellerApp offers a simple yet effective way to clean up duplicate keywords in Amazon PPC campaigns. The tool works within their broader Amazon optimization suite, helping sellers identify repeated or irrelevant backend terms that can drag down ad performance. It scans keyword lists, highlights overlaps, and helps create cleaner sets of search terms for both sponsored ads and organic listings.

Sellers can use it alongside other SellerApp features like keyword analysis and product optimization, making it easier to refine campaigns without juggling multiple tools. The duplicate remover focuses on maintaining relevance and preventing wasted ad spend caused by redundant keywords. It’s a practical addition for those who want to simplify campaign management while keeping data organized and accurate.

Key Highlights:

• Removes duplicate and irrelevant backend keywords from listings and ad groups
• Integrates with SellerApp’s keyword and PPC tools for streamlined optimization
• Helps identify missing or underperforming keywords through ASIN-based analysis
• Provides an organized view of keyword lists for faster decision-making

Perfect For:

• Amazon sellers managing multiple PPC campaigns
• Those optimizing backend keywords for organic ranking
• Sellers wanting to reduce overlap and improve keyword efficiency
• Teams looking for an all-in-one keyword and PPC management tool

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

 

2. Northwest Coast Digital Duplicate Keyword Removal Tool

Northwest Coast Digital’s Duplicate Keyword Removal Tool focuses purely on simplifying keyword cleanup for Amazon sellers. Users can paste in large keyword lists, choose whether to maintain phrase integrity, ignore ASINs, or sort results alphabetically, and instantly get a cleaned-up version without duplicates. It’s entirely web-based and designed to be quick, straightforward, and adaptable for any campaign size.

The tool appeals to those who want a hands-on, no-signup way to tidy keyword sets before uploading to Amazon Ads. With just a few clicks, it filters unique phrases, removes duplicates, and provides an easy copy option for further use. It’s not bloated with extra features, just a clean, functional solution for anyone needing to declutter PPC or listing keywords fast.

Key Highlights:

• Removes duplicate keywords instantly with one click
• Option to maintain phrase structure or treat words individually
• Can ignore ASINs to focus on relevant keywords
• Alphabetical sorting for organized, easy-to-scan lists
• Simple interface with real-time unique keyword count

Perfect For:

• Sellers who need a quick keyword cleanup tool
• PPC managers handling large keyword datasets
• Users preferring lightweight, browser-based utilities
• Those preparing lists for Amazon Ads or bulk uploads

Contacts:

• Website: northwestcoastdigital.com

 

3. Helium 10 Keyword Processor

Helium 10’s Keyword Processor is part of its listing optimization toolkit and helps sellers clean, organize, and refine large keyword lists. The tool takes bulk keyword data: sometimes thousands of entries, and filters out duplicates, unnecessary characters, and irrelevant terms. Sellers can sort keywords by frequency or popularity to identify which ones appear most often and should be prioritized for product listings or ad campaigns.

It’s built for efficiency, handling massive data sets in seconds and transforming them into structured keyword groups ready for listing optimization. With features like de-duplication filters and sorting options, it helps sellers focus only on high-performing terms that contribute to better visibility in Amazon’s A9 search algorithm.

Key Highlights:

• Removes duplicates and unwanted words from large keyword lists
• Filters and sorts keywords by frequency, relevance, and popularity
• Processes thousands of Amazon keywords in seconds
• Helps identify strong terms that can improve A9 search ranking
• Supports listing optimization and ad targeting across product categories

Perfect For:

• Amazon sellers managing large keyword databases
• PPC managers refining keyword lists before campaign setup
• Teams optimizing listings for higher search visibility
• Users needing an advanced keyword cleaner with sorting and filtering options

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

4. Uberseller Amazon Backend Keywords Tool

Uberseller’s Amazon Backend Keywords Tool helps sellers find and remove duplicate keywords while managing byte and letter limits for Amazon’s backend fields. The interface is clean and simple—paste in your keyword list, remove duplicates, and instantly view character and byte counts. This is especially useful for staying within Amazon’s strict backend keyword limits while ensuring no space is wasted on repetitive or irrelevant terms.

It’s designed specifically for Amazon’s backend keyword optimization, focusing on precision rather than volume. Users can quickly prepare keyword sets ready for upload to Seller Central without worrying about duplication or formatting errors.

Key Highlights:

• Removes duplicate keywords automatically
• Counts bytes and characters to fit Amazon’s backend limits
• Provides quick copy-and-paste output ready for Seller Central
• Streamlined browser-based tool with instant results
• Helps improve backend keyword efficiency and compliance

Perfect For:

• Amazon sellers optimizing backend keywords
• Users needing to manage byte limits effectively
• Those cleaning keyword lists for Seller Central uploads
• Sellers preferring a simple, Amazon-focused keyword management tool

Contacts:

• Website: uberseller.io

 

5. Seller Center Duplicate Keyword Remover

Seller Center offers a straightforward online tool that helps users remove repeating words and duplicate keywords from any text input. It’s mainly designed for webmasters and e-commerce sellers who need to tidy up meta tags, keyword strings, or Amazon backend terms. The interface is simple: paste your text, choose how keywords are separated (space, comma, or new line), and process the list. Additional options let you sort keywords alphabetically or in reverse, filter out common filler words, and copy results directly to the clipboard.

What makes it practical is its ability to handle various input modes and perform basic keyword cleaning quickly. It’s not overloaded with features but does the essentials well, making it useful for those managing keyword-heavy listings or ad campaigns across platforms like Amazon, Flipkart, or Shopify.

Key Highlights:

• Removes duplicate and repeating keywords or phrases
• Supports multiple input modes: space, comma, or new line
• Sorts keywords alphabetically or in reverse order
• Option to remove common filler words like “and,” “of,” or “the”
• Simple copy-to-clipboard function for quick output handling

Perfect For:

• Amazon and e-commerce sellers managing backend keyword lists
• Webmasters cleaning meta tag strings
• Users who need quick text cleanup without advanced settings
• Teams organizing keyword data for multiple marketplaces

Contacts:

• Website: sellercenter.in
• E-mail: [email protected]
• Address: 1st floor, 205/A, 55th Cross Rd, opposite to ABC Park, 4th Block, Rajajinagar, Bengaluru, Karnataka 560010
• Phone: +91-7406513246
• Facebook: www.facebook.com/SellerCenter.in
• Instagram: www.instagram.com/sellercenter.in
• LinkedIn: www.linkedin.com/in/seller-center-61046a2a7

 

6. Aman Central Duplicate Words Remover

Aman Central’s Duplicate Words Remover is a versatile keyword cleaner built with Amazon sellers in mind. It works directly in the browser and allows users to paste competitor titles, bullet points, or descriptions to generate a clean, unique keyword list. The tool removes duplicates, filters out filler words, splits hyphenated terms, and even tracks byte limits for Amazon’s backend search terms. Users can also exclude competitor brand names and switch between different output views like alphabetical or frequency-based lists.

This tool goes beyond basic deduplication by combining keyword cleanup with Amazon-specific features such as live byte counting and stopword removal. It helps sellers prepare optimized, compliant keyword sets for product listings, ensuring efficiency without uploading any data to external servers.

Key Highlights:

• Removes duplicate words and unwanted terms from listings
• Built-in options to remove stopwords, numbers, and competitor brands
• Splits hyphenated words for broader keyword coverage
• Offers alphabetical, order-preserving, and frequency-based outputs
• Backend Search Terms mode with live 249-byte counter

Perfect For:

• Amazon sellers refining keywords for titles, bullets, and backend terms
• Users cleaning competitor listing text for keyword extraction
• Sellers focused on Amazon’s byte-limit requirements
• Those seeking a browser-based, privacy-safe solution

Contacts:

• Website: amancentral.com
• E-mail: [email protected]
• Facebook: www.facebook.com/its.aman.as
• LinkedIn: www.linkedin.com/in/trulyamanas
• Instagram: www.instagram.com/aman.as._
• Address: AmanCentral LTD, 24 Treaford Lane, Birmingham B8 2UG West Midlands

 

7. Text-Utils Remove Duplicate Keywords Tool

Text-Utils provides a simple yet reliable way to remove duplicate keywords from any text input. It supports various formats: comma, semicolon, space, or tab-separated lists, and processes everything directly in the user’s browser for privacy. After submitting text, the tool outputs a cleaned version that can be copied or downloaded instantly. Users can also choose to add spaces after delimiters or load files for larger datasets.

This utility is designed for anyone who needs a quick cleanup before publishing or optimizing text, whether for Amazon SEO, website metadata, or other platforms. It keeps the process minimal and functional, focusing on removing redundancy without altering the rest of the text.

Key Highlights:

• Removes duplicate keywords across multiple delimiter types
• Processes data fully client-side for security
• Option to load files or paste text directly
• Copy and download options for cleaned keyword lists
• Works for SEO, PPC, and content preparation tasks

Perfect For:

• Amazon sellers cleaning bulk keyword exports
• SEO specialists preparing optimized text
• Users managing metadata or ad copy cleanup
• Anyone needing a free, no-login keyword cleaning tool

Contacts:

• Website: www.text-utils.com
• Twitter: x.com/textutils
• Facebook: www.facebook.com/textutils

 

8. Autoblogging.ai Duplicate Keywords Remover

Autoblogging.ai provides a free keyword cleanup tool that helps users remove duplicate keywords or titles quickly. It can process up to 250 keywords at a time, with a premium option supporting larger lists. The interface is straightforward – paste your keywords, click to remove duplicates, and get a clean output stored in your user history. Built by James Dooley, this tool sits within Autoblogging.ai’s suite of SEO and AI writing utilities, designed to make keyword organization simpler for marketers and writers.

Beyond just removing duplicates, the site also explains the broader context, why keyword repetition can harm SEO, user experience, and search visibility. It encourages cleaner, more balanced keyword use to avoid cannibalization and keyword stuffing. The tool’s simplicity and built-in educational angle make it useful for both new and experienced users refining their keyword strategy.

Key Highlights:

• Removes duplicate keywords or titles with one click
• Free to use for up to 250 keywords (premium version available)
• Works directly in-browser; no uploads or downloads required
• Explains best practices for keyword usage and SEO relevance
• Stores processed results in user history for future reference

Perfect For:

• Content writers and SEO managers cleaning keyword lists
• Amazon and blog publishers organizing keyword sets
• Users avoiding keyword stuffing or duplication issues
• Marketers who want both utility and guidance in one place

Contacts:

• Website: dash.autoblogging.ai
• Facebook: www.facebook.com/groups/digimetriq
• LinkedIn: www.linkedin.com/groups/9241633

 

9. Hidden Gems Books Amazon Keyword Organizer

Hidden Gems Books offers an Amazon Keyword Organizer tool built specifically for authors using Kindle Direct Publishing (KDP). It removes redundant keywords and arranges them neatly across the seven available KDP keyword fields. Users can enter multiple keywords or phrases separated by commas or new lines, and the tool optimizes placement to ensure each 50-character field is used efficiently.

Unlike general deduplication tools, this one respects phrase order and removes unnecessary overlaps automatically, for example, keeping “friend zone” while dropping “friend.” It also displays remaining character counts, helping authors maximize available space without breaking Amazon’s formatting rules. It’s a simple, functional utility that saves time during book listing preparation.

Key Highlights:

• Removes redundant keywords and optimizes field usage for Amazon KDP
• Keeps keyword phrases intact while removing duplicates
• Displays character limits for each keyword box
• Strips punctuation automatically for cleaner keyword sets
• Works entirely in-browser for fast organization

Perfect For:

• Authors publishing books on Amazon KDP
• Self-publishers managing keyword optimization for book listings
• Writers organizing large sets of genre or niche-specific keywords
• Anyone looking to streamline the keyword input process on KDP

Contacts:

• Website: www.hiddengemsbooks.com
• E-mail: [email protected]
• Facebook: www.facebook.com/HGBookReviews
• Twitter: x.com/HiddenGemsBooks
• Instagram: www.instagram.com/hgbooks

 

10. Search Engine Genie Remove Duplicate Keywords Tool

Search Engine Genie’s Remove Duplicate Keywords tool is designed for SEO professionals who want to declutter and organize keyword lists. Users can paste their text, sort it alphabetically, and optionally convert each keyword’s first letter to uppercase. The tool outputs a clean list of unique keywords, helping users maintain consistency across campaigns or reports.

It’s a simple, free-to-use web utility that doesn’t require technical knowledge. The tool also highlights the count of keywords before and after cleanup, making it easy to track changes. For SEO analysts, it’s a practical way to manage keyword sets before importing them into tools or content templates.

Key Highlights:

• Removes duplicate keywords from any text input
• Option to sort alphabetically and capitalize first letters
• Displays keyword counts before and after cleanup
• 100% free and web-based, no login needed
• Helps keep keyword lists consistent and organized

Perfect For:

• SEO professionals cleaning keyword exports
• Amazon sellers organizing ad or listing keywords
• Content teams preparing keyword sets for articles or web pages
• Users who prefer quick, no-frills online tools

Contacts:

• Website: www.searchenginegenie.com
• E-mail: [email protected]
• Address: 2607 Arrowhead Dr Troy, MI 48083-5750 United States
• Phone: 1(248)729-1188

 

Conclusion

Keeping your Amazon PPC clean isn’t just about neat keyword lists – it’s about making every keyword work for you. Duplicate keyword remover tools save time, prevent wasted spend, and help your campaigns stay focused on what actually drives results. Whether you prefer a lightweight browser tool or a full analytics platform like WisePPC, the goal is the same: clearer data, smarter targeting, and smoother optimization.

As your campaigns grow, these small cleanups make a big difference. Less clutter means more accurate performance insights and better control over ad spend. Take a few minutes to run your lists through one of these tools, and you’ll see how much easier it becomes to manage your PPC, and how much further your budget can go.

 

Managing ads on Amazon can feel like you’re driving with fogged-up windows. You see some movement, but not enough to know where your money’s really going. That’s where PPC analyzers come in. These tools clear up the picture – showing which keywords perform, where budgets leak, and how ads connect to actual sales.

In this guide, we’ll look at the best Amazon PPC analyzer tools that give you real visibility into your campaigns, not just charts for the sake of charts. Whether you’re running ads for a few products or managing entire brands, these platforms help you see patterns, make smarter moves, and finally understand what’s behind your numbers.

 

1. WisePPC

At WisePPC, we focus on helping sellers actually see what’s working in their Amazon PPC campaigns – the kind of clarity every serious advertiser needs from a proper PPC analyzer. Too often, sellers look at disconnected reports or short-term data that doesn’t reveal the bigger picture. Our platform bridges that gap. We bring real-time analytics together with long-term trend tracking so you can connect ad performance to real sales outcomes, not just surface-level metrics. That’s what turns WisePPC from a simple management tool into a true Amazon PPC analyzer.

Everything we build is aimed at making analysis intuitive and useful. You can filter data by campaign, ad group, or keyword, track historical results for months or even years, and spot key changes with visual highlights. Instead of guessing what’s working, you get one clean, connected view that shows which ads drive profit, where money leaks out, and what needs your attention next. We designed WisePPC to turn raw numbers into insights that actually help you make smarter advertising decisions.

Key Highlights:

• Unified analytics for sales, ads, and performance metrics
• Real-time monitoring of TACOS, ACOS, CTR, clicks, and conversions
• Long-term historical data storage for deeper PPC analysis
• Advanced filters to segment by campaign, match type, or placement
• Visual performance charts for trend discovery and comparison
• On-spot editing and bulk updates for fast adjustments

 

Perfect For:

• Sellers who want clear PPC visibility without manual analysis
• Teams tracking what truly drives sales across campaigns
• Brands comparing ad efficiency over time using real data
• Businesses aiming to cut wasted spend and make smarter decisions

 

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. Advigator

Advigator takes a lot of the heavy lifting out of running Amazon ads. Instead of constantly tweaking bids or scanning endless search term reports, it automates the day-to-day work most sellers get stuck doing. You tell it your target ACoS and budget, and it quietly adjusts everything behind the scenes — bids, keywords, budgets – all inside your Amazon Ads console. It’s built for people who’d rather spend time growing their business than managing spreadsheets.

What makes it stand out is how simple it feels once it’s running. It learns which keywords perform well, drops the ones that don’t, and even shifts budgets across ad types when needed. There’s also an analytics layer that helps you keep an eye on trends without digging through reports. It’s not flashy, just efficient, the kind of tool that quietly keeps things in order so you can focus on what actually matters.

Key Highlights:

• Automated bid and budget adjustments in Amazon Ads console
• Daily keyword updates based on performance
• Hourly bid changes to reduce wasted spend
• Smart budget distribution across ad formats
• Built-in analytics for spend, ACoS, and search term tracking
• No complex setup or technical background needed

 

Perfect For:

• Sellers managing dozens of campaigns
• Brands that want simple, hands-off ad optimization
• Teams trying to cut down on manual bid and keyword work
• Anyone who prefers automation that still feels transparent

 

Contacts:

• Website: www.advigator.com
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/advigator

 

3. SellerApp

SellerApp approaches Amazon PPC from both sides – automation and control. It gives sellers the choice to let AI take the wheel or to guide it using custom rule-based setups. Either way, the goal is the same: to keep campaigns efficient without getting lost in daily adjustments. You can shift top-performing keywords into manual campaigns, fine-tune bids, and oversee everything from one clean dashboard.

It’s a good fit for people who like structure but still want flexibility. Features like bulk actions, multi-marketplace access, and unified logins make it manageable even for those running campaigns across different countries or brands. Instead of doing every task by hand, SellerApp gives you a system that helps you focus on strategy while the rest runs in the background.

Key Highlights:

• AI and rule-based automation for PPC campaigns
• Real-time adjustments to bids and keywords
• Bulk campaign actions for faster management
• Works across global marketplaces
• Detailed analytics for tracking performance
• Flexible setup with both smart automation and manual options

 

Perfect For:

• Sellers who like to keep partial control over automation
• Teams managing multiple Amazon accounts
• Advertisers scaling campaigns across regions
• Sellers aiming to reduce ACoS while keeping oversight

 

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

 

4. Helium 10

Helium 10’s PPC Audit isn’t a campaign manager – it’s more like a reality check. It reviews your ad account and shows where your money’s slipping away. The tool spots keywords that burn budget without converting, highlights missing listing details that could be hurting conversions, and ranks opportunities by impact. It’s meant to show you what’s really going on before you dive back into optimization.

This is the kind of tool that helps you pause and look at your campaigns with clear eyes. Instead of adding another dashboard full of metrics, it gives you practical insights you can act on right away. You see what’s wasting spend, what’s helping visibility, and where to focus next, all without guessing.

Key Highlights:

• Free PPC audit that flags wasted spend and weak spots
• Lists search terms with clicks but no sales
• Highlights missing listing elements that hurt conversions
• Ranks opportunities by importance
• AI-supported suggestions for improvement
• Simple setup with quick, digestible insights

 

Perfect For:

• Sellers who want a quick health check before optimizing
• Teams troubleshooting ad performance
• Beginners learning where their PPC budget actually goes
• Experienced sellers who want a clear, unbiased overview

 

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

5. Perpetua

Perpetua focuses on helping sellers get more control over their Amazon ads without having to constantly adjust every setting by hand. It’s built around automation that handles keyword discovery, bidding, and performance tracking while still letting users steer strategy where needed. You can automate entire PPC campaigns, set bid multipliers on key targets, and see how changes actually affect results over time.

The platform also makes it easier to understand where your money’s going. Features like keyword harvesting, share-of-voice tracking, and customizable reporting show how your ads perform in context. There’s even a Benchmarker tool that compares your campaigns to broader Amazon data, giving you a sense of where you stand and what could be improved. It’s a well-rounded option for sellers who want data-driven automation without losing visibility.

Key Highlights:

• Automated keyword discovery and migration
• Bid automation with adjustable multipliers
• Keyword harvesting with manual or automatic approval
• Share-of-voice tracking and keyword performance boosts
• Customizable reporting with trend visualization
• Benchmarker report for performance comparison and insights

 

Perfect For:

• Sellers who want advanced automation with transparency
• Teams managing multiple PPC campaigns and ad types
• Brands looking for data-backed insights to refine bids and keywords
• Users who prefer structured analytics over guesswork

 

Contacts:

• Website: perpetua.io
• Email: [email protected]
• Address: 36 Maplewood Ave Portsmouth, NH 03801
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Facebook: www.facebook.com/perpetualabs
• Instagram: www.instagram.com/perpetua.io
• X (Twitter): x.com/PerpetuaLabs

 

6. Optmyzr

Optmyzr brings a more analytical spin to Amazon PPC management. Instead of only automating actions, it focuses on helping users understand what’s behind performance changes. The platform connects fragmented ad data into one dashboard, making it easier to track what’s working and what isn’t across multiple accounts. Features like the PPC Investigator, Magic Quadrants, and cause charts help identify relationships between metrics, such as why one campaign suddenly performs better or worse than another.

It’s also built for detailed comparison and forecasting. You can analyze performance between two campaigns, track historical data beyond Amazon’s native limits, and even forecast daily or monthly ad spend using AI-generated insights. Optmyzr is for people who want to dig deep into their PPC data, spot patterns, and act on them with clarity rather than relying solely on automation.

Key Highlights:

• Unified dashboards for all Amazon PPC accounts
• PPC Investigator and Magic Quadrants for deeper performance analysis
• Campaign comparison and historical trend analysis
• Automated keyword performance reports
• AI-powered budget forecasting and pacing tools
• Custom filters and reporting for multi-account management

 

Perfect For:

• Advertisers who prefer detailed data analysis over full automation
• Agencies managing multiple Amazon accounts
• Sellers tracking long-term PPC performance and trends
• Teams looking for faster, data-based insights for optimization

 

Contacts:

• Website: www.optmyzr.com
• E-mail: [email protected]
• Facebook: www.facebook.com/optmyzr
• Twitter: x.com/optmyzr
• LinkedIn: www.linkedin.com/company/optmyzr
• Address: Optmyzr Inc, 282 San Antonio Road, Mountain View CA 94040

 

7. m19

m19 leans heavily on AI to manage Amazon PPC campaigns at scale. It automates most of the process: from keyword discovery to bid adjustments, while using predictive models to fine-tune decisions daily. The system analyzes each ASIN and keyword pair to predict conversions and adjusts bids accordingly. Sellers can guide it with goals like target ACoS or visibility, and the AI handles the execution automatically.

The platform offers tools for both hands-off automation and deeper campaign control. You can monitor keyword positions, track share of voice, and manage DSP campaigns alongside Sponsored Ads. It also includes analytics that give a complete view of how products and ads perform together. In short, m19 takes a scientific approach to PPC, combining automation with machine learning to make campaign management more efficient and less dependent on manual work.

Key Highlights:

• AI-driven automation for bids and keyword management
• Daily conversion predictions for ASIN and keyword pairs
• Keyword expansion and performance tracking
• Real-time competitive bidding adjustments
• Product 360 dashboard with DSP integration
• Flexible modes for full automation or manual fine-tuning

 

Perfect For:

• Sellers or agencies managing large-scale PPC operations
• Teams aiming to save time with data-backed automation
• Brands focusing on profit control and long-term scaling
• Users who want AI assistance but still need visibility into performance

 

Contacts:

• Website: www.m19.com
• Facebook: www.facebook.com/M19-114130583632147
• LinkedIn: www.linkedin.com/company/m19robot

 

8. BidX

BidX gives sellers a way to manage and analyze their Amazon PPC campaigns from a single platform without jumping between dashboards. It combines automation, analytics, and cross-channel tracking to help teams understand what’s driving results. Users can manage search, display, and video ads, automate bid adjustments, and access insights through Amazon Marketing Cloud for a fuller picture of the customer journey.

The platform also supports other marketplaces like Walmart and integrates with external channels such as Google, Instagram, TikTok, and Facebook. Sellers can choose between a self-service setup or a managed option where specialists handle strategy and optimization. Overall, BidX helps brands see how ads perform across the funnel and spot where campaigns can work harder.

Key Highlights:

• Automation for keyword, bid, and budget management
• Full-funnel ad support, including search, display, and DSP
• Analytics integration through Amazon Marketing Cloud
• Cross-platform compatibility with Amazon, Walmart, and social channels
• Options for self-service or managed PPC optimization

 

Perfect For:

• Brands running multi-channel ad campaigns
• Teams that want automation with the option for expert support
• Sellers looking to connect analytics across ad formats
• Agencies managing ads across multiple marketplaces

 

Contacts:

• Website: www.bidx.io
• App Store: apps.apple.com/us/app/bidx-scale-marketplace-ads
• Google Play: play.google.com/store/apps/bidx.client
• Facebook: www.facebook.com/getBidX
• Twitter: x.com/getBidX
• LinkedIn: www.linkedin.com/company/getbidx
• Instagram: www.instagram.com/getbidx
• Phone: +49 (0) 6151 152 40 60

 

9. Intentwise

Intentwise takes a data-first approach to Amazon ad analysis. Its Ad Optimizer tool blends AI-driven bidding with clear explanations of performance changes so users can see exactly what’s working. The built-in assistant, Wizi, identifies trends, missed opportunities, and campaign shifts automatically, so teams don’t have to dig through spreadsheets to find answers. It connects real-time data from multiple sources and lets users segment by brand, keyword type, or marketplace to get a more complete view.

The tool also compares share of voice against competitors and tracks how brand visibility changes over time. For teams working across different retail platforms, Intentwise supports Amazon DSP and other marketplaces like Walmart, Instacart, and Criteo, keeping everything connected in one place. The focus is on actionable diagnostics rather than generic reports – helping users make confident decisions without needing to interpret complex data.

Key Highlights:

• AI bidding paired with automated rule-based controls
• Daily performance diagnostics with AI assistant (Wizi)
• Real-time data integration and segmentation options
• Share-of-voice tracking and competitor benchmarking
• DSP and multi-marketplace campaign management

 

Perfect For:

• Brands wanting clear, AI-supported insights into ad performance
• Teams managing multiple retail platforms and marketplaces
• Sellers who need daily performance explanations and trend alerts
• Agencies handling large ad portfolios across regions

 

Contact and Social Media Information:

• Website: www.intentwise.com
• App Store: apps.apple.com/us/app/intentwise
• Google Play: play.google.com/store/apps/intentwise.adoptimizer.android
• E-mail: [email protected]
• Facebook: www.facebook.com/intentwise
• Twitter: x.com/intentwise
• LinkedIn: www.linkedin.com/company/intentwise
• Instagram: www.instagram.com/intentwiseads
• Phone: +1 866 346 83 68

 

10. Quartile

Quartile focuses on Amazon PPC automation backed by real-time data. The platform uses AI to manage bids, keywords, and placements automatically, pulling information from Amazon Marketing Stream to react to performance changes hour by hour. Each campaign is built around a single keyword structure for clearer tracking and control, while real-time bidding ensures ad spend is directed toward high-performing terms instead of wasted clicks.

Alongside automation, Quartile adds a managed service element – real people who help interpret data and adjust strategy when needed. The platform also supports custom rule creation, so teams can mix AI-driven and rule-based optimizations. With detailed reporting and visibility across campaigns, Quartile helps sellers understand what’s working in their ads while leaving most of the adjustments to automation.

Key Highlights:

• AI-powered automation for keywords, bids, and placements
• Real-time data from Amazon Marketing Stream and Cloud
• Single keyword structure for precise performance tracking
• Customizable rule-based optimization alongside AI
• Granular reporting for insight into campaign performance
• Combines automation with human-managed service

 

Perfect For:

• Sellers who want automation without losing human oversight
• Teams running high-volume PPC campaigns on Amazon
• Brands looking for both AI optimization and manual control
• Agencies that value data transparency and customizable workflows

 

Contacts:

• Website: www.quartile.com
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/quartiledigital
• Instagram: www.instagram.com/quartiledigital
• Address: 101 Park Avenue, Suite 2504, New York, NY 10178
• Phone: +1 (646) 760-6621

 

11. Pacvue

Pacvue positions itself as a connected commerce platform that manages advertising, analytics, and retail data in one place. For Amazon PPC, it combines automation with full-funnel visibility – linking Sponsored Ads, DSP, and AMC data to show how campaigns impact sales and share of voice. The platform supports rules-based bidding, keyword recommendations, and daypart adjustments, giving teams precise control over their ad budgets while automating repetitive tasks.

Beyond automation, Pacvue offers deep insights into competition and product performance. Sellers can monitor share of voice, track ASIN-level results, and manage ads in sync with inventory and pricing data. It’s designed for advertisers who want to connect the dots between media spend and retail performance without managing multiple tools or manual reports.

Key Highlights:

• Unified management across Amazon Search, DSP, and AMC
• Rules-based automation with budget pacing and alerts
• Share of voice and keyword research insights
• Inventory and pricing data integration
• Custom dashboards with real-time analytics
• Full-funnel reporting from awareness to conversion

 

Perfect For:

• Brands running complex Amazon ad portfolios
• Sellers managing both Sponsored Ads and DSP
• Teams that want automation aligned with retail data
• Advertisers tracking cross-channel performance in one place

 

Contacts:

• Website: pacvue.com
• E-mail: [email protected]
• Facebook: www.facebook.com/pacvuecorp
• Twitter: x.com/Pacvue
• LinkedIn: www.linkedin.com/company/pacvue
• Instagram: www.instagram.com/pacvuecorp
• Address: 212 West Superior, Ste 505 Chicago, IL 60654

 

12. Sellozo

Sellozo focuses on making Amazon PPC management approachable and efficient. Its automation system handles keyword bidding, campaign optimization, and dayparting while giving users a clear visual overview through its Campaign Studio interface. Sellers can drag and drop elements to build or adjust campaigns quickly, and automated keyword harvesting helps keep targeting relevant without constant manual edits.

For teams that prefer guided support, Sellozo also offers full PPC management with experts who oversee campaigns and fine-tune strategies. The platform emphasizes transparency – users can monitor exactly how automation impacts profit, ACoS, and overall performance. It’s practical software built for sellers who want AI support but still appreciate a human touch when scaling ads.

Key Highlights:

• AI-driven bid automation and dayparting
• Visual campaign builder with drag-and-drop design
• Automated keyword harvesting and optimization
• Managed PPC service option with expert guidance
• Clear performance tracking and profit-focused reporting

 

Perfect For:

• Sellers looking for straightforward PPC automation
• Small to mid-sized brands wanting flexible management options
• Teams that value both visual tools and expert input
• Advertisers aiming to simplify campaign control without losing insight

 

Contacts:

• Website: www.sellozo.com
• Facebook: www.facebook.com/sellozo
• Twitter: x.com/sellozoofficial
• LinkedIn: www.linkedin.com/company/sellozo
• Instagram: www.instagram.com/sellozoofficial

 

Wrapping It Up

If you’ve been managing Amazon ads long enough, you know that seeing the full picture isn’t always easy. Numbers alone don’t tell you much unless you can connect them: ads to sales, keywords to conversions, and strategy to real results. That’s exactly where these PPC analyzers come in.

Each tool approaches the problem a little differently, but the goal’s the same: to replace guesswork with clarity. Some lean on automation, others on deep analytics, but all of them help you see why things perform the way they do. Once you can spot what’s actually working, and what isn’t, your ad decisions stop being guesses and start being strategy.

 

If you sell on Amazon, you’ve probably noticed how fast everything moves – pricing shifts, ad costs climb, and what sells well today might slow down next week. Keeping up manually isn’t just hard, it’s nearly impossible. That’s where AI steps in.

AI tools built for Amazon FBA are changing how sellers manage data, optimize listings, and make decisions. They don’t just crunch numbers – they connect the dots between what’s happening in your ads, sales, and inventory so you can react faster and plan smarter. In this guide, we’ll look at how AI is reshaping the everyday workflow of marketplace sellers and which tools are actually worth paying attention to.

 

1. WisePPC

At WisePPC, we use AI to help Amazon FBA sellers see what’s really driving their business. As part of the new generation of Amazon FBA AI tools, our platform is built to simplify how sellers analyze performance, optimize ads, and understand their true profitability. Instead of juggling spreadsheets and dashboards from different tools, everything you need: ads, sales, and analytics, lives in one clear view. Our system connects Amazon data in real time, so you can see how campaigns perform, what affects conversions, and where your ad spend actually pays off. 

As an Amazon Ads Verified Partner, we follow Amazon’s official standards for data and integrations, ensuring accuracy and reliability for every decision you make. Our AI looks beyond surface metrics to highlight what needs attention: whether it’s a keyword underperforming, an ad group overspending, or a campaign ready to scale. You can edit campaigns in bulk, automate repetitive updates, and track performance over time. For FBA sellers, this means less manual work, fewer missed insights, and more time to focus on strategic growth that lasts.

Key Highlights:

• AI-powered analytics for ads and sales performance
• Real-time tracking of TACOS, ACOS, CTR, profit, and conversions
• Bulk editing and automation tools for campaign management
• Long-term data storage for accurate trend and seasonality analysis
• Gradient-based visuals to flag anomalies and performance shifts
• Advanced segmentation by campaign type, bid strategy, and match type
• AI-based campaign adjustments and smart bidding (in development)
• Integration with Amazon and Shopify for unified marketplace visibility

 

Good Option For:

• Amazon FBA sellers managing multiple products and ad campaigns
• Teams that need automated insights and optimization suggestions
• Sellers focused on improving advertising ROI and reducing wasted spend
• Businesses looking for a scalable AI analytics platform built for marketplaces

 

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. SmartScout

SmartScout provides a full view of the Amazon marketplace by connecting brands, sellers, categories, and keywords in one integrated platform. Their system helps users understand how different parts of the marketplace interact, showing who sells what, where ads appear, and how market share shifts over time. Instead of manually combining data from separate tools, sellers can track brand visibility, ad strategy, keyword performance, and sales trends from a single dashboard.

The platform’s AI capabilities make it easier to uncover relationships between products, identify emerging opportunities, and monitor long-term changes across categories. Features like Ad Spy, Share of Voice, and Traffic Graph allow users to map how customers move across listings and see where competition is strongest. For Amazon FBA sellers, SmartScout simplifies the complex parts of research and analysis, helping them make decisions backed by data instead of guesswork.

Key Highlights:

• Connected datasets for brands, sellers, and keywords in one place
• Ad Spy tool to analyze competitor ad performance and costs
• Share of Voice tracking to measure visibility for key search terms
• Traffic Graph for understanding customer navigation between listings
• AI-based listing optimization and keyword research
• Long-term historical data for revenue, rankings, and market trends

 

Good Option For:

• Amazon FBA sellers managing multiple brands or SKUs
• Agencies handling analytics for multiple seller accounts
• Wholesalers researching supplier and pricing dynamics
• Sellers who need long-term market trend insights

 

Contacts:

• Website: www.smartscout.com
• App Store: apps.apple.com/us/app/smartscout
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/smartscoutcom
• Instagram: www.instagram.com/smartscout_com

 

3. ProfitGuru

ProfitGuru focuses on helping Amazon sellers research, source, and compare products using AI-powered data. It offers access to extensive product, brand, and supplier databases, making it easier to spot profitable niches or suppliers for wholesale, private label, and arbitrage models. The platform also includes AI assistants that analyze products, compare competitors, and suggest optimization ideas for listings.

Its range of tools supports everyday Amazon operations like tracking keyword performance, estimating sales volume, and checking profitability with built-in calculators. Sellers can also explore bundle ideas, monitor trends, or analyze storefronts of top-performing accounts. ProfitGuru’s interface keeps everything centralized, helping users reduce manual research time and maintain a clearer view of product potential and competition.

Key Highlights:

• Product, brand, and supplier databases for sourcing opportunities
• AI assistant for product and keyword analysis
• Sales estimator and FBA calculator for profit evaluation
• Bulk analysis of supplier price lists for faster decision-making
• Keyword tracking and reverse ASIN lookup
• Bundle suggestions and storefront analysis

 

Good Option For:

• Amazon sellers using wholesale, arbitrage, or private label models
• Beginners learning to identify profitable niches
• Sellers comparing supplier prices and stock options
• Teams that rely on quick, data-based sourcing insights

 

Contacts:

• Website: www.profitguru.com
• App Store: apps.apple.com/us/app/profitguru
• Google Play: play.google.com/store/apps/profitguru.pgapp
• Address: 1042 Fort Union Blvd, Ste #493 Midvale, UT 84047

 

4. Data Dive

Data Dive combines analytics and AI to help sellers validate, launch, and optimize Amazon FBA products faster. It focuses on product research, keyword analysis, and niche validation, allowing users to assess competition and risk levels before investing in a product. The platform’s data-driven approach streamlines workflows, replacing hours of manual research with structured, AI-guided analysis.

Its tools support everything from evaluating product potential to refining listings and PPC campaigns. Sellers can use it to test new product ideas, track keyword rankings, or identify optimization gaps in existing listings. Data Dive also offers educational resources and live training sessions, helping users apply insights effectively and refine their Amazon FBA strategies with real examples and feedback.

Key Highlights:

• AI-supported product and niche validation
• Tools for keyword research and listing optimization
• Risk assessment for product ideas before launch
• Workflow automation for faster data analysis
• Access to live training and educational resources
• Integration with brand management and PPC insights

 

Good Option For:

• Private label sellers validating new product ideas
• FBA sellers looking to streamline research and launch processes
• Users focused on keyword and listing optimization
• Teams seeking AI-assisted workflows for Amazon analytics

 

Contacts:

• Website: datadive.tools
• Facebook: www.facebook.com/groups/ssddfba

 

5. Aura

Aura takes the heavy lifting out of pricing for Amazon and Walmart sellers. Instead of sitting there constantly checking what competitors are doing, the AI handles it for you. It watches the market in real time, adjusts prices based on your set profit margins, and reacts almost instantly when things change. That means no more micromanaging dozens or hundreds of listings just to stay competitive. You can step back a bit and focus on running your store instead of fighting with prices all day.

Beyond automatic repricing, Aura comes with some really practical tools for day-to-day operations. You can bulk upload changes straight from a spreadsheet, track every single price adjustment with a full history log, and even sync cost data from InventoryLab. It’s built to save time without losing control – you always know what’s changing and why. And since it adapts on its own, you get a smarter, more consistent way to protect your margins without overcomplicating things.

Key Highlights:

• AI automatically adjusts prices while respecting your profit limits
• Simple workflow automation for easier listing management
• Bulk uploads through Excel or Google Sheets
• Integrations for automatic cost imports from other tools
• Transparent logs that show what changed and why
• Real-time insights to help you make quick, informed decisions

 

Good Option For:

• FBA sellers managing lots of listings across marketplaces
• Anyone who wants to stay competitive without manual repricing
• Teams that need more visibility into pricing performance
• Sellers looking for an AI tool that just works without overthinking it

 

Contacts:

• Website: goaura.com
• E-mail: [email protected]
• Facebook: www.facebook.com/useaura
• Twitter: x.com/useaura
• LinkedIn: www.linkedin.com/company/useaura
• Instagram: www.instagram.com/goaura

 

6. Helium 10

Helium 10 is one of those tools that covers almost every part of selling on Amazon. It helps sellers spot what’s trending, track keywords, manage ads, and even automate repetitive work that usually eats up hours. The platform connects product research, keyword data, and ad optimization into one clean workflow, so you don’t have to jump between five different tools to get things done. Whether you’re looking for a new product to launch or trying to improve existing listings, the data is all there — clear, updated, and actionable.

The newer side of Helium 10 is its AI-driven automation. It can tweak bids, suggest new keyword opportunities, and help shape ad campaigns based on what’s actually performing. It’s not trying to make decisions for you, but it does take care of the repetitive analysis that would otherwise slow you down. With all the tracking, dashboards, and trend insights baked in, it’s the kind of platform that helps sellers work smarter instead of harder.

Key Highlights:

• AI tools for ad optimization and bid management
• Keyword research, tracking, and competitor insights
• Product discovery tools for spotting market demand
• Profit dashboards and inventory tracking
• Support for Amazon, Walmart, and TikTok Shop
• Built-in training resources and community support

 

Good Option For:

• Amazon sellers who want one place for everything
• Growing brands exploring multiple sales channels
• Teams that rely on clear data for ad and keyword strategy
• Sellers who want help automating the tedious parts of FBA

 

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

7. Jungle Scout

Jungle Scout has been around long enough that most Amazon sellers have at least heard of it. It’s built to help both new sellers and big brands understand what’s really happening in their categories, which products are gaining ground, how prices are shifting, and where competition is heating up. The platform blends AI-driven analytics with deep marketplace data so users can track trends and make choices backed by evidence, not guesswork.

It goes a bit deeper than just research tools. Jungle Scout’s system can show how pricing decisions affect buy box wins, where demand is growing, and how ads perform over time. Larger teams often use it to connect data across channels and visualize everything in one place. For smaller sellers, it’s more about clarity – seeing what’s working, where the gaps are, and how to adjust before problems turn into missed opportunities.

Key Highlights:

• Combines AI analytics with Amazon’s 3P and 1P data
• Market tracking tools to monitor category shifts
• Insights into pricing sensitivity and brand performance
• Advertising and keyword analysis features
• Enterprise integration for teams managing multiple brands
• Data visualization and reporting options

 

Good Option For:

• Sellers who want a clearer view of market competition
• Brands tracking performance across multiple categories
• Agencies managing analytics for multiple clients
• Businesses that rely on data to shape pricing and ad strategy

 

Contacts:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

 

8. Seller Assistant – Sourcing AI

Sourcing AI from Seller Assistant is built to simplify one of the most time-consuming parts of selling on Amazon – finding reliable U.S. suppliers. Instead of jumping between spreadsheets, Google searches, and supplier directories, sellers can identify matching distributors or wholesalers directly from any Amazon product page. The tool scans ASINs, brands, and model numbers to return verified supplier options with pricing and stock details almost instantly.

It’s not just about finding a match; it’s about finding the right one. Sourcing AI filters out vague or risky listings, flags multipacks or incomplete product data, and lets users set a target cost upfront so that only profitable options appear. Sellers can access supplier leads right inside Amazon’s interface, which removes most of the manual research steps. The result is a smoother sourcing process that’s faster, more accurate, and built for real-world FBA workflows.

Key Highlights:

• Instantly finds verified U.S. suppliers using ASIN or brand data
• Works directly inside Amazon pages for faster sourcing
• Filters suppliers by target cost to match desired profit margins
• Flags risky, vague, or multipack matches to reduce sourcing errors
• Returns supplier data with pricing and availability in seconds
• No need for separate spreadsheets or manual searching

 

Good Option For:

• Amazon sellers running wholesale or arbitrage models
• FBA users looking to connect with verified U.S. suppliers
• Sellers who want to reduce manual sourcing time
• Teams needing a quick way to check supplier profitability

 

Contacts:

• Website: www.sellerassistant.app
• Facebook: www.facebook.com/sellerassistantappeng
• Twitter: x.com/sellerassistapp
• Instagram: www.instagram.com/sellerassistant.app

 

9. Ecomtent

Ecomtent focuses on making product listings more effective through AI-driven visuals and copy. It helps sellers generate product images, infographics, and A+ content that align with how modern search systems like Amazon’s RUFUS or Google’s Gemini index products. The platform is designed for speed – turning hours of content creation into minutes by generating product-ready visuals and text from structured data.

Where it stands out is in optimizing listings for AI search engines. With more product discovery happening through tools like ChatGPT and other AI-powered platforms, Ecomtent ensures product pages are easy for both shoppers and algorithms to understand. The platform supports sellers who want to increase conversions and visibility while maintaining consistent branding across marketplaces.

Key Highlights:

• AI-generated product images, infographics, and A+ content
• Optimization for Amazon RUFUS, COSMO, and other AI search systems
• Faster content creation with built-in automation
• Helps improve conversion rates with optimized visuals and copy
• Designed for teams managing multiple SKUs and marketplaces

 

Good Option For:

• Sellers focused on improving Amazon listing visuals and copy
• Brands preparing for AI-driven search optimization
• Teams that need faster product content creation
• E-commerce businesses managing high-volume listings

 

Contacts:

• Website: www.ecomtent.ai
• E-mail: [email protected]
• Twitter: x.com/ecomtent_ai
• LinkedIn: www.linkedin.com/company/ecomtent
• Instagram: www.instagram.com/ecomtent
• Address: 20 Dundas St W, Toronto, ON, M5G 2H1

 

10. Seller Snap

Seller Snap combines AI and game theory to manage Amazon and Walmart repricing in a way that avoids price wars and protects profit margins. Instead of using rigid rule-based systems, it analyzes thousands of pricing decisions per minute and adjusts prices based on real competitor behavior. The AI works to balance competitiveness with profitability, ensuring listings stay visible without racing to the bottom.

The platform also includes detailed analytics, replenishment suggestions, and multi-store management. It calculates minimum and maximum prices automatically, factoring in fulfillment fees and desired profit margins. For sellers managing large catalogs, Seller Snap simplifies pricing strategy, automates repetitive updates, and helps make decisions based on actual performance data instead of emotion or guesswork.

Key Highlights:

• AI-driven repricing based on game theory principles
• Automatic calculation of min and max prices with cost data
• Multi-store dashboard with analytics and performance tracking
• Replenishment insights using sales velocity and lead time
• Tools for monitoring ad metrics like ACOS and RoAS
• Real-time data updates for precise pricing adjustments

 

Good Option For:

• Amazon and Walmart FBA sellers managing large inventories
• Teams looking to automate repricing while protecting profit margins
• Sellers frustrated with traditional rule-based repricers
• Businesses wanting a data-driven, low-effort pricing approach

 

Contacts:

• Website: sellersnap.io
• Facebook: www.facebook.com/sellersnap.io
• Twitter: x.com/sellersnap_io
• LinkedIn: www.linkedin.com/company/seller-snap-inc.
• Instagram: www.instagram.com/sellersnap.io
• Address: 7455 Arroyo Crossing Parkway, Suite 220 Las Vegas, NV 89113, United States
• Phone: +1 (262) 735 5767

 

11. CopyMonkey

CopyMonkey is an AI writing tool built specifically for Amazon sellers who want to create or improve their product listings quickly. Instead of writing descriptions and bullet points from scratch, users can enter product details and let the AI generate keyword-optimized copy that aligns with Amazon’s search algorithms. It focuses on placing the right keywords in the right spots to improve visibility and help listings rank organically without manual rewriting or keyword stuffing.

The platform also analyzes competitor listings to identify what works well and applies those insights to improve copy performance. Sellers can integrate CopyMonkey with their keyword research tools, using metrics like search frequency and click share to refine content even further. The result is cleaner, more relevant product listings that match what shoppers are actually searching for – all generated in just a few seconds.

Key Highlights:

• AI-generated bullet points and product descriptions for Amazon listings
• Keyword optimization using search frequency and click share data
• Competitor analysis for content improvement
• Integrates with existing keyword research tools
• Fast content generation with minimal manual editing
• Continuous optimization features planned for future updates

 

Good Option For:

• Amazon FBA sellers needing quick, keyword-rich listings
• Teams managing multiple products or new launches
• Sellers who want AI to handle copywriting efficiently
• Users looking to test and optimize listings based on real data

 

Contacts:

• Website: copymonkey.ai
• E-mail: [email protected]
• Facebook: www.facebook.com/CopyMonkeyAI
• Twitter: x.com/CopyMonkeyAI
• LinkedIn: www.linkedin.com/company/copymonkey

 

Conclusion

AI is quickly becoming the quiet advantage behind successful Amazon FBA businesses. The best tools aren’t just automating tasks – they’re helping sellers understand what’s really happening behind the numbers. Whether it’s pricing that adjusts itself in real time, listings that rewrite for better visibility, or dashboards that show where your money actually goes, AI brings clarity to an environment that changes every day.

The platforms we’ve covered: from analytics and optimization tools like WisePPC to AI-driven repricers, content generators, and sourcing systems – all share one thing in common: they turn complexity into something manageable. For FBA sellers, that means less time guessing and more time growing. As competition gets sharper and marketplaces get smarter, using AI isn’t a luxury anymore, it’s how sellers stay one step ahead.

 

Running an Amazon business without a good sales tracker is like driving with a fogged-up windshield. You might move forward, but you won’t really see where you’re going. Sales trackers clear that view. They show what’s selling, what’s slowing down, and how your ad spend translates into actual profit.

The best ones don’t just count units or show charts – they help you connect the dots between your ads, listings, and overall sales trends. Whether you’re managing a few SKUs or hundreds across multiple marketplaces, the right tool gives you clarity and control in one dashboard. In this list, we’ll look at some of the most reliable Amazon sales tracker tools that sellers actually use to stay sharp, competitive, and one step ahead.

 

1. WisePPC

At WisePPC, we build analytics tools that help marketplace sellers see their business with complete clarity. Our platform is designed to make complex data easy to understand, combining advertising and sales analytics into one clear system. We give you the tools to monitor performance, compare results, and make fast, informed decisions. With us, you don’t have to guess which campaigns are driving growth – you can see it in real time.

We’re proud to be an Amazon Ads Verified Partner, which means we follow Amazon’s best practices and maintain official integrations to ensure accuracy and transparency. Our toolkit includes bulk editing, deep filtering, automated optimization, and long-term data storage, so you can focus less on manual work and more on strategy. We also separate ad-driven sales from organic results, helping you invest your budget where it matters most. Every feature we develop has one goal – to give sellers control, precision, and confidence as they grow their business.

Key Highlights:

• Combines sales and advertising analytics across marketplaces
• Offers bulk campaign actions, advanced filters, and real-time tracking
• Supports long-term data storage beyond Amazon’s 60–90 day limit
• Provides automated optimization suggestions for underperforming campaigns
• Displays up to six key metrics on customizable historical charts
• Includes placement analysis, anomaly highlighting, and on-the-spot edits

 

Good Option For:

• Sellers who want one platform for both advertising and sales insights
• Teams managing multiple Amazon or Shopify accounts
• Agencies handling high-volume ad operations and reporting
• Businesses that prioritize data accuracy and strategic decision-making

 

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. Jungle Scout

Jungle Scout provides a comprehensive suite of tools that help sellers and brands better understand the Amazon marketplace. Their platform focuses on three main areas: product research, market insights, and advertising optimization. It allows users to identify gaps in product categories, monitor competitor trends, and make informed decisions about pricing and campaign strategies. By combining both first-party and third-party data, Jungle Scout gives sellers a clearer picture of what drives performance and where new opportunities might exist.

For established brands and agencies, Jungle Scout offers advanced reporting and data visualization through its Cobalt and Cloud products. These enterprise-level solutions make it easier to benchmark performance, track marketplace dynamics, and manage large portfolios efficiently. The system helps teams reduce guesswork, improve pricing decisions, and create strategies based on actual shopper behavior rather than assumptions.

Key Highlights:

• Combines product research, keyword analysis, and sales tracking in one platform
• Provides detailed marketplace insights using both 1P and 3P data
• Includes enterprise-level tools for brand management and campaign optimization
• Offers custom reporting and API integration for large-scale operations
• Helps sellers track performance and discover new market opportunities

 

Good Option For:

• Brands managing multiple product lines across Amazon
• Agencies supporting clients with data-driven marketing and pricing strategies
• Growing sellers looking to expand with reliable market intelligence
• Teams that want deep analytics and long-term performance visibility

 

Contacts:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

 

3. Helium 10

Helium 10 is an all-in-one platform designed to support sellers through every stage of their Amazon journey, from finding products to scaling an established business. It brings together tools for keyword research, product tracking, listing optimization, and ad management. The system uses AI features to analyze market data, track trends, and automate bid adjustments to help sellers manage campaigns with less manual effort. It also supports other marketplaces like Walmart and TikTok, allowing sellers to diversify without switching platforms.

The platform’s Chrome Extension makes research easier by offering live data on sales estimates, pricing, and competition directly within Amazon’s interface. Beyond research, Helium 10 includes functions for profit tracking, refund management, and keyword monitoring over time. It’s a practical tool for sellers who want a mix of automation and control, giving them a better handle on what’s working and where to adjust.

Key Highlights:

• Covers product research, keyword tracking, and advertising optimization
• Includes AI-based tools for automated bid adjustments and insights
• Offers cross-platform features for Walmart and TikTok sellers
• Chrome Extension provides real-time data for product validation
• Built-in tools for profitability tracking and inventory management

 

Good Option For:

• Sellers starting their first Amazon business
• Experienced merchants expanding into new marketplaces
• Teams seeking AI support for campaign management
• Users who prefer a single platform for research and operations

 

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

4. Sellerboard

Sellerboard focuses on profit analytics and operational tracking for Amazon sellers. The platform’s main strength lies in its accurate real-time profit dashboard, which factors in more than a hundred different Amazon fees, advertising costs, refunds, and cost of goods sold. This gives sellers a precise understanding of their actual margins and helps identify where profits are slipping. It also provides insights into refund reasons, indirect expenses, and long-term trends, offering a complete financial picture of the business.

Beyond analytics, Sellerboard includes a range of automation tools such as PPC optimization, inventory management, review request automation, and refund tracking for lost inventory. These features make daily operations more manageable and reduce manual oversight. Sellerboard’s structured interface allows sellers to segment data by product, batch, or marketplace, keeping calculations consistent and transparent.

Key Highlights:

• Real-time profit tracking with detailed cost breakdowns
• Automation tools for PPC, inventory, and review management
• Refund monitoring for lost or damaged items
• Alerts for listing changes and Buy Box losses
• Multi-user access control with role-based permissions

 

Good Option For:

• Sellers who want accurate profit and expense analysis
• Teams managing multiple accounts or marketplaces
• Agencies offering operational management for Amazon clients
• Businesses focused on optimizing PPC and profitability tracking

 

Contacts:

• Website: sellerboard.com
• App Store: apps.apple.com/us/app/sellerboard-profit-analytics
• Google Play: play.google.com/store/apps/sellerboard
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

 

5. SellerApp

SellerApp offers an Amazon rank tracking tool designed to monitor keyword performance, product visibility, and competitor movement. It helps sellers see how their listings rank for specific keywords, identify fluctuations over time, and compare performance against competing products. The platform’s data updates daily, giving users a clear view of how search positions shift and what might be influencing them. Beyond rank tracking, SellerApp’s system integrates insights from Amazon’s A9 algorithm to help users understand how listing quality and keyword relevance affect visibility.

The tool also supports broader product intelligence with features like historical best-seller rank tracking, customizable alerts, and competitor monitoring. Users can track listing changes, buy box status, and other ranking factors from a single dashboard. Combined with the Chrome Extension, SellerApp provides real-time access to keyword and ranking data for quick adjustments. It’s built for sellers who want to keep a close eye on how their listings perform and respond faster to shifts in search results.

Key Highlights:

• Tracks keyword positions, product ranks, and competitor performance
• Integrates with Amazon’s A9 algorithm insights for better optimization
• Supports historical rank and best-seller rank tracking
• Offers customizable alerts for listing or keyword changes
• Chrome Extension provides real-time data access

 

Good Option For:

• Sellers who want to monitor keyword and product rank performance
• Teams focusing on improving listing optimization and visibility
• Users who need real-time ranking updates and alerts
• Businesses tracking multiple competitors and categories

 

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

 

6. Tool4seller

Tool4seller is an all-in-one platform that consolidates sales, advertising, and inventory data for Amazon sellers. It’s built to provide a complete view of store performance, bringing together profit analytics, PPC management, and operational insights. The dashboard visualizes sales and revenue data through interactive charts, helping users quickly understand what’s driving results. Sellers can also monitor multiple stores and marketplaces from a single account, making it easier to track global operations.

The platform includes automated PPC optimization tools, where bidding rules and budgets adjust based on real-time performance. It calculates profit accurately by factoring in FBA fees, ad spend, shipping, refunds, and custom costs. Alerts for inventory changes, hijackers, and reviews help maintain consistent store performance. Tool4seller also integrates AI-assisted features like smart listing updates and buyer message replies, giving sellers both automation and flexibility in one system.

Key Highlights:

• Combines sales, ad, and inventory data into one dashboard
• Provides automated PPC optimization and bid adjustments
• Calculates true profit by factoring all costs and fees
• Supports multiple stores and marketplaces
• Includes AI tools for listings, review sentiment, and messaging

 

Good Option For:

• Sellers managing multiple Amazon accounts or marketplaces
• Teams looking to automate advertising and reporting
• Businesses that need detailed profit tracking and cost analysis
• Users who prefer unified dashboards over separate tools

 

Contacts:

• Website: www.tool4seller.com
• App Store: apps.apple.com/app/id1289515640
• Google Play: play.google.com/store/apps/amz4seller.app
• E-mail: [email protected]
• Facebook: www.facebook.com/tool4seller
• Twitter: x.com/tool4seller
• LinkedIn: www.linkedin.com/company/tool4seller

 

7. AmzMonitor

AmzMonitor focuses on continuous monitoring of Amazon listings, keywords, and competitors. It runs 24/7 tracking for ASIN pages and sends alerts about any changes, such as new reviews, price adjustments, Buy Box shifts, or hijacker activity. The platform’s keyword tracker helps sellers follow ranking performance over time and identify which keywords influence visibility and conversions. Competitor monitoring features show pricing, stock levels, and product changes, giving sellers a clearer sense of market movement.

The tool allows users to customize alerts, choose what to monitor, and decide how often updates should arrive. It supports multiple marketplaces and sends consolidated or brand-level notifications for efficiency. In addition to alerts, AmzMonitor provides reports on seller overlaps, MAP violations, and market trends, making it useful for maintaining compliance and competitiveness. It’s designed for sellers who want a simple way to keep tabs on every key aspect of their Amazon presence without giving platform access.

Key Highlights:

• 24/7 monitoring of listings, keywords, and competitors
• Alerts for Buy Box changes, hijackers, reviews, and listing edits
• Customizable notifications by product or marketplace
• Reports for market trends, MAP violations, and seller comparisons
• Works across multiple Amazon regions without account access

 

Good Option For:

• Sellers wanting full-time monitoring of their listings and competitors
• Brands protecting product pages from hijackers or listing issues
• Teams tracking keyword rankings and Buy Box performance
• Businesses needing compliance or MAP reporting alongside alerts

 

Contacts:

• Website: amzmonitor.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amzmonitorr
• Twitter: x.com/AmzMonitor
• Instagram: www.instagram.com/amzmonitor
• Address: PecanTech LLC, 16192 Coastal Highway Lewes, Delaware 19958-9776 United States

 

8. SellerMetrix

SellerMetrix focuses on giving sellers a clear and realistic picture of their Amazon business performance. The platform tracks sales, profit, refunds, and advertising costs in real time, letting users see exactly how each SKU is performing. Its profit and loss dashboard combines all financial metrics into one view, helping sellers understand how fees, costs, and returns affect margins. Along with this, it offers tools to track ROI by product, manage VAT, and analyze multiple accounts across global marketplaces.

Beyond tracking sales, SellerMetrix includes features for identifying which keywords drive organic traffic and for automating customer follow-ups. Users can send review requests and manage email campaigns directly through the system, staying within Amazon’s terms of service. The platform’s mobile app keeps everything accessible on the go, making it easier for sellers and agencies to monitor performance without being tied to a desktop.

Key Highlights:

• Real-time profit and loss tracking per SKU
• ROI analysis by product, ad, or sales channel
• Keyword insights for organic sales performance
• Automated review requests and follow-up emails
• Multi-account and multi-marketplace support

 

Good Option For:

• Agencies managing multiple Amazon clients
• Sellers needing clear profit and cost visibility
• Teams that want to combine analytics with review management
• Businesses selling across different Amazon marketplaces

 

Contacts:

• Website: sellermetrix.com
• App Store: apps.apple.com/us/app/seller-metrix
• Google Play: play.google.com/store/apps/sellermetrix
• Facebook: www.facebook.com/SellerMetrix
• LinkedIn: www.linkedin.com/company/sellermetrix
• Address: Seller Metrix, 51 Goldhill Plaza, #07-10/11, 308900 Singapore

 

9. SmartScout

SmartScout provides a full view of Amazon’s marketplace, connecting data across brands, products, categories, and sellers. It helps users analyze market trends, identify new opportunities, and understand how competitors operate. The platform’s tools, like Brand Reports and Scope, allow sellers to track performance changes over time and visualize shifts in revenue or market share. With this information, sellers can spot growing product segments or underperforming areas before competitors do.

The system also includes advanced tools for ad analysis, keyword tracking, and traffic mapping. Sellers can uncover which keywords drive paid visibility, monitor how brands share search space, and explore how customers move between listings. SmartScout’s customizable segments, API access, and regional mapping make it suitable for larger operations that rely on deep, structured data to plan long-term strategies and stay competitive.

Key Highlights:

• Connects marketplace data from brands, products, and sellers
• Tracks historical trends for revenue, keywords, and share of voice
• Provides ad visibility and keyword performance insights
• Offers traffic mapping and regional data analysis
• Integrates via API or custom reports for advanced use

 

Good Option For:

• Established brands needing a full market overview
• Sellers conducting long-term competitive research
• Agencies analyzing large product portfolios
• Teams building data-driven sales and ad strategies

 

Contacts:

• Website: www.smartscout.com
• App Store: apps.apple.com/us/app/smartscout
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/smartscoutcom
• Instagram: www.instagram.com/smartscout_com

 

10. Keepa

Keepa is a straightforward tracking tool that helps Amazon sellers and shoppers monitor price and sales rank history. It records product data over time, allowing users to see how prices, availability, and ranking positions change. This helps sellers make informed decisions about pricing strategy, stock timing, and overall product positioning. The browser extension and web app make it easy to view data while browsing Amazon, turning product research into a faster, data-backed process.

The platform also includes alert options that notify users about price drops or restocks. Sellers can use these insights to identify competitive price points or watch how similar products perform over different time periods. Keepa’s clean interface and long-term data coverage make it useful for anyone who wants to track Amazon sales dynamics without unnecessary complexity or extra integrations.

Key Highlights:

• Tracks price and sales rank history for Amazon products
• Browser extension for quick in-platform access
• Alerts for price changes and restocks
• Offers long-term performance data visualization
• Simple, lightweight setup suitable for all seller levels

 

Good Option For:

• Sellers tracking product pricing and ranking trends
• Buyers researching price history before purchasing
• New sellers learning about category performance
• Users who want simple, reliable data without extra tools

 

Contacts:

• Website: keepa.com
• App Store: apps.apple.com/us/app/keepa-price-tracker
• Google Play: play.google.com/store/apps/keepa.mobile
• E-mail: [email protected]
• Address: Keepa GmbH, Berndorfer Str. 10 95478 Kemnath – Germany

 

11. ZonGuru

ZonGuru is a suite of tools that helps Amazon sellers research, manage, and scale their business. It combines product discovery, listing optimization, review automation, and customer communication in one system. The platform’s research tools allow sellers to identify profitable niches and monitor market shifts, while its optimization features help refine listings with better keywords, visuals, and structured content. These tools are built to help sellers understand where their listings stand and how to improve them based on Amazon’s evolving algorithms.

ZonGuru also includes automation features that simplify day-to-day operations, such as sending review requests, tracking listing changes, and monitoring performance across multiple products. For agencies or advanced sellers, it offers specialized services like the COSMO Transformation tool, which uses AI mapping to align product listings with Amazon’s current search logic. The interface is designed to stay user-friendly even as the toolkit grows, making it accessible for both newer sellers and experienced brands managing large portfolios.

Key Highlights:

• Combines research, optimization, and automation tools in one platform
• Provides AI-based listing mapping with the COSMO Transformation Service
• Helps track reviews, listing changes, and keyword performance
• Offers niche discovery and keyword research for new products
• Includes customer communication and follow-up features

 

Good Option For:

• Sellers looking for an integrated set of Amazon growth tools
• Agencies managing multiple client listings and reviews
• Businesses optimizing listings to align with Amazon’s latest algorithm updates
• Users who want both manual control and automated processes in one system

 

Contacts:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

 

12. DataHawk

DataHawk is an analytics platform designed for sellers and brands that manage multiple products or marketplaces. It gathers data from Amazon, Walmart, and other channels into one unified system, offering a clear view of sales performance, advertising results, and profitability. The platform focuses on making complex marketplace data easy to interpret through clean dashboards, automated reports, and daily alerts. This helps teams detect performance changes quickly and adjust strategies with real-time context.

The system’s AI engine plays a central role by identifying anomalies, forecasting trends, and generating recommended actions. Users can integrate DataHawk with existing BI tools like Power BI or Google Sheets to create customized reporting setups. It’s built with flexibility in mind, giving sellers complete control over their data, from raw access to tailored analytics. With its enterprise-level features, DataHawk supports both large brands and agencies that rely on precise insights to manage advertising, pricing, and market share.

Key Highlights:

• Centralizes Amazon, Walmart, and other marketplace data in one place
• AI-driven insights for performance tracking and decision-making
• Connects with BI tools for customizable reporting and visualization
• Offers automated alerts and executive-level dashboards
• Provides transparency and full access to raw operational data

 

Good Option For:

• Large brands managing multiple product lines and marketplaces
• Agencies offering analytics and reporting for clients
• Teams that rely on AI and automation for performance optimization
• Businesses seeking full data control and enterprise-grade integrations

 

Contacts:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 10 Boulevard Haussmann, 75009, Paris, France

 

Final Thoughts

Choosing the right Amazon sales tracker isn’t about finding the flashiest dashboard or the longest list of features – it’s about finding a tool that gives you clarity. The best platforms help you see exactly what’s driving your sales, where your money goes, and how small adjustments can make a big difference. Whether you’re managing one product or an entire catalog across marketplaces, consistent tracking turns raw data into decisions that actually move your business forward.

In the end, a good sales tracker isn’t just software, it’s your daily view into how healthy your business really is. Once you start using one, it’s hard to imagine selling without it.

 

Running ads on Amazon isn’t just about setting a budget and hoping for clicks. The marketplace has its own rhythm: algorithms that shift, categories that behave differently, and trends that change overnight. That’s why even experienced sellers use specialized tools to manage it all. Amazon advertising tools simplify what would otherwise be a guessing game. They show what’s working, what’s wasting your spend, and where to push harder. Some focus on automation, others on analytics, but the best ones do both – helping you understand every dollar you invest and how it translates into sales.

In this list, we’ll look at the tools that actually make Amazon advertising easier to control, less time-consuming, and a lot more predictable.

 

1. WisePPC

At WisePPC, we help marketplace sellers make smarter, data-backed decisions by bringing together advertising and sales analytics in one place. Our platform is built to simplify how businesses monitor performance across Amazon, Shopify, and other marketplaces. Instead of switching between dashboards, you can see every key metric: from TACOS and ACOS to clicks, conversions, and profit, in real time. We’re also an official Amazon Ads Verified Partner, which means our integrations follow Amazon’s standards for data accuracy and best practices.

We designed WisePPC for teams that want clarity without complexity. You can analyze years of performance data, filter results across campaigns and keywords, or make bulk edits to thousands of targets in seconds. The system highlights what needs attention: underperforming ads, wasted spend, or low-profit margins, so you can act quickly. Whether you manage ten products or a thousand, our analytics, automation, and optimization tools help you focus on what truly matters: scaling efficiently with clear insight into what drives your sales.

Key Highlights:

• Official Amazon Ads Verified Partner platform
• Centralized analytics for ads, sales, and organic performance
• Real-time tracking of key metrics (ACOS, TACOS, CTR, profit)
• Bulk editing for campaigns and keyword targets
• Advanced filtering, trend charts, and multi-account support
• Long-term historical data retention beyond Amazon’s limits

 

Best For:

• Amazon and Shopify sellers looking for clear, actionable analytics
• Teams managing multiple accounts and large ad structures
• Businesses focused on automating PPC optimization and reducing wasted spend

 

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

 

2. Jungle Scout

Jungle Scout provides a unified platform for managing Amazon performance, offering visibility into market trends, campaign optimization, and brand positioning. Their tools help sellers and brands understand what drives results on Amazon by analyzing product data, keyword demand, and advertising efficiency. Rather than relying on assumptions, users can make strategic adjustments based on measurable outcomes and competitor benchmarks.

The platform combines multiple capabilities that cover product research, pricing strategy, and ad performance analysis. By tracking both 1P and 3P data, Jungle Scout enables teams to identify growth opportunities, assess pricing sensitivity, and refine their advertising strategy across multiple channels. It is particularly valued for its focus on integrating data-driven insights into everyday decision-making for Amazon brands and agencies.

Key Highlights:

• Centralized data visibility for Amazon campaigns and product performance
• Tools for keyword analysis, pricing strategy, and ad optimization
• Framework for benchmarking and competitive intelligence
• Long-term tracking of trends and consumer demand
• Integration options for multi-channel reporting and analysis

 

Best For:

• Brands managing both 1P and 3P Amazon operations
• Agencies handling large-scale client portfolios
• Sellers looking to align ad spending with verified consumer insights

 

Contacts:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

 

3. Helium 10

Helium 10’s advertising suite includes PPC management and external traffic tools designed to help sellers run campaigns more efficiently. The platform provides an environment for setting up, managing, and automating Amazon Ads through Adtomic, its AI-powered PPC manager. Users can create campaigns, monitor keyword performance, automate bids, and quickly identify which ads are performing well. The focus is on reducing manual work and improving visibility across all advertising activity.

In addition to PPC tools, Helium 10 offers utilities for managing influencer outreach and off-Amazon traffic. The Influencer Finder helps sellers discover content creators who align with their product niche, while Portals lets them create landing pages to channel external traffic directly to Amazon listings. This mix of features gives sellers a practical way to grow both paid and organic reach within Amazon’s competitive ecosystem.

Key Highlights:

• Adtomic PPC manager with automation and keyword optimization
• Simplified dashboard for campaign tracking and keyword adjustments
• Tools for influencer discovery and outreach management
• Custom landing page builder (Portals) for off-Amazon traffic
• Integration with broader Helium 10 analytics suite

 

Best For:

• Sellers managing multiple PPC campaigns at once
• Brands seeking both Amazon and off-Amazon visibility
• Users who prefer AI-assisted automation for bid and keyword control

 

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

 

4. DataHawk

DataHawk brings a more enterprise-oriented approach to Amazon advertising and analytics. The platform consolidates data from Amazon, Walmart, and other marketplaces to give users a complete view of their performance. It integrates advertising analytics with broader metrics such as sales trends, organic visibility, and profitability. Using AI, DataHawk detects anomalies, flags performance changes, and offers suggestions to guide optimization efforts.

Its structure makes it suitable for larger teams that need accurate, ongoing insight into campaign health and return on ad spend. Users can build dashboards, export operational data freely, and connect DataHawk with tools like Power BI or Google Sheets. This flexibility allows marketing and data teams to work with reliable inputs while maintaining control over how insights are used across different business functions.

Key Highlights:

• Unified analytics platform for Amazon and other marketplaces
• AI-assisted insights and alerts for ad performance monitoring
• Integration options with BI and reporting tools
• Data ownership with full export control
• Tools for tracking profitability, visibility, and audience trends

 

Best For:

• Enterprises managing multi-marketplace advertising portfolios
• Agencies offering full-scale ecommerce analytics to clients
• Data teams that require flexible integrations and automated insights

 

Contacts:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 10 Boulevard Haussmann, 75009, Paris, France

 

5. SellerApp

SellerApp provides a complete set of tools for managing and optimizing Amazon ad campaigns. Their platform focuses on automation, keyword control, and performance-based adjustments that simplify campaign management. Users can apply custom or AI-driven rules to automatically adjust bids, move keywords between campaigns, or pause underperforming targets. The goal is to help advertisers maintain steady performance without spending hours on manual oversight.

The system also supports bulk actions, allowing updates to multiple ad groups and campaigns at once. SellerApp combines automation with real-time insights, so users can spot which ads need attention and where budgets can be reallocated. With unified access for multiple accounts and global marketplace support, it serves as a central hub for both tactical changes and broader advertising analysis.

Key Highlights:

• AI-based automation for bid and keyword management
• Rule-based campaign controls for flexible adjustments
• Bulk editing and streamlined campaign oversight
• Unified dashboard for multi-account management
• Real-time insights to guide ad strategy

 

Best For:

• Sellers who want automated ad optimization without losing control
• Teams managing several Amazon marketplaces simultaneously
• Businesses looking to save time on campaign maintenance

 

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

 

6. BidX

BidX offers a platform that automates and optimizes Amazon advertising campaigns while keeping performance tracking and reporting in one place. Users can create campaigns faster through guided workflows and rely on built-in algorithms to adjust bids, keywords, and budgets. The platform includes tools for search, display, and video ads, making it adaptable across different Amazon ad formats.

In addition to campaign automation, BidX provides analytics connected to Amazon Marketing Cloud, helping advertisers understand audience behavior and ad efficiency. It supports multiple channels, including Walmart and external traffic sources like Google, TikTok, and Facebook. BidX can be used either as a self-service tool or in a managed setup where specialists handle optimization for the client.

Key Highlights:

• Automated campaign setup and bid management
• Search, display, and video ad optimization tools
• Audience insights through Amazon Marketing Cloud integration
• Support for multiple marketplaces and external ad channels
• Self-service or managed service options available

 

Best For:

• Brands running campaigns across Amazon and Walmart
• Agencies managing multiple clients and ad formats
• Sellers who prefer flexible control between automation and expert management

 

Contacts:

• Website: www.bidx.io
• App Store: apps.apple.com/us/app/bidx-scale-marketplace-ads
• Google Play: play.google.com/store/apps/bidx.client
• E-mail: [email protected]
• Facebook: www.facebook.com/getBidX
• Twitter: x.com/getBidX
• LinkedIn: www.linkedin.com/company/getbidx
• Instagram: www.instagram.com/getbidx
• Phone: +49 (0) 6151 152 40 60

 

7. Ad Badger

Ad Badger focuses on simplifying Amazon PPC management through automation and smart bidding tools. Its platform continuously analyzes conversion data and makes small bid adjustments to keep campaigns efficient and within target ACoS goals. Users don’t need deep PPC expertise to use it effectively, as most actions are automated and supported by straightforward tools.

A key part of the system is its keyword management suite, which includes automatic negative keyword detection and removal. This helps advertisers cut waste and focus spend on keywords that convert. With features like daily bid updates, campaign monitoring, and educational resources, Ad Badger positions itself as a practical assistant for Amazon sellers who want better ad results without overcomplication.

Key Highlights:

• Automated bid optimization based on conversion data
• Negative keyword detection and management
• Continuous campaign monitoring and bid adjustments
• Tools designed for ease of use, even without PPC experience
• Educational materials and resources for users

 

Best For:

• Sellers seeking a simple, automation-first PPC solution
• Small teams that need regular optimization without manual effort
• Businesses aiming to reduce wasted ad spend and control ACoS

 

Contacts:

• Website: www.adbadger.com
• Facebook: www.facebook.com/AdBadgerDen
• Twitter: x.com/AdBadgerApp
• LinkedIn: www.linkedin.com/company/adbadger
• Instagram: www.instagram.com/adbadgerden

 

8. Seller Labs

Seller Labs provides a collection of tools aimed at helping Amazon sellers manage advertising, track performance, and improve overall efficiency. Their advertising module gives users visibility into campaign metrics and supports optimization for better return on ad spend. The platform also connects ad performance with broader business data such as inventory and profitability, making it easier to link advertising results to actual sales outcomes.

The system is designed for sellers who want a simple way to view key data and automate repetitive ad tasks. Along with ad management, Seller Labs offers features for requesting product reviews and generating performance reports, helping users keep their operations and reputation in one place. It serves as a practical option for those who want to keep campaign adjustments and store analytics under a single dashboard.

Key Highlights:

• Advertising optimization tools integrated with business performance data
• Features for tracking inventory, profits, and campaign results
• Review request and automation options
• Unified dashboard for easier management
• Free access tier for initial setup and testing

 

Best For:

• Sellers seeking an all-in-one view of ad and store performance
• Businesses wanting to automate ad adjustments and feedback requests
• Smaller teams needing a simple, integrated setup for Amazon tools

 

Contacts:

• Website: www.sellerlabs.com
• Address: 999 Mansell Rd, Ste D Roswell GA, 30076

 

9. Advigator

Advigator automates Amazon ad campaign management by handling bid optimization, keyword research, and budget allocation without requiring manual setup. Users set a budget and target ACoS, and the system automatically adjusts bids based on performance data. It analyzes Amazon search term reports daily to add new keywords, remove irrelevant ones, and rebalance ad spend where needed.

The platform also manages budget distribution across different ad types, such as Sponsored Products, Brands, and Display campaigns. Hourly bidding automation adjusts spend according to time-of-day activity, conserving budget during low-traffic periods. Advigator provides analytics for monitoring campaign status and performance while keeping control simple for non-technical users.

Key Highlights:

• Fully automated bid and keyword optimization
• Automatic budget distribution across ad formats
• Hourly bidding adjustments to reduce wasted spend
• Simple setup with minimal manual input required
• Analytics tools for tracking ad performance and spend

 

Best For:

• Sellers who want to automate campaign management entirely
• Users without technical experience in advertising optimization
• Businesses managing large product catalogs with many campaigns

 

Contacts:

• Website: www.advigator.com
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/advigator

 

10. Polar Analytics

Polar Analytics is a data and advertising analytics platform that unifies performance metrics from multiple channels, including Amazon, into a single dashboard. Its tools help teams analyze advertising efficiency, track profitability, and identify where marketing budgets produce the best results. It integrates with major ad platforms and eCommerce systems, making it easier for brands to monitor campaigns and make informed decisions.

The system’s AI and automation features help detect performance shifts and surface insights that guide adjustments to ad strategy. Polar also includes agents for media buying, profitability analysis, and retention tracking, providing flexibility for teams managing omnichannel advertising. Its strength lies in linking advertising data with sales and inventory information to form a complete picture of business health.

Key Highlights:

• Centralized analytics covering advertising, sales, and profit margins
• Integration with Amazon and multiple ad platforms
• AI-driven alerts and insights for ad performance
• Custom dashboards for different teams and data access levels
• Tools for audience segmentation and media optimization

 

Best For:

• Brands managing advertising across multiple platforms
• Agencies handling large datasets and detailed client reporting
• Teams using AI-based analytics to guide ad spend decisions

 

Contacts:

• Website: www.polaranalytics.com

 

11. Perpetua

Perpetua provides an automation-driven platform for managing advertising campaigns across Amazon and other marketplaces. Instead of manually building campaigns, users set their goals – like growth, profitability, or brand defenseб and the system creates and optimizes campaigns automatically. It manages bidding, budget allocation, and keyword targeting through algorithms designed to adjust in real time to performance trends. This helps teams streamline their workflows while maintaining control through customizable dashboards.

Beyond automation, Perpetua offers reporting tools that combine sales, ad spend, and category insights in one place. Users can track overall ad impact and analyze how paid campaigns influence organic results. The platform also supports video and display ad management, providing a single environment for monitoring and adjusting campaigns across multiple channels.

Key Highlights:

• Goal-based campaign creation and optimization
• Automated bidding and budget management
• Tools for Amazon, Walmart, and other marketplaces
• Unified dashboards for multi-channel visibility
• Customizable reports to analyze advertising performance

 

Best For:

• Brands running large-scale campaigns across marketplaces
• Agencies managing client advertising with shared reporting
• Teams looking to automate campaign setup and maintenance

 

Contacts:

• Website: perpetua.io
• Email: [email protected]
• Address: 36 Maplewood Ave Portsmouth, NH 03801
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Facebook: www.facebook.com/perpetualabs
• Instagram: www.instagram.com/perpetua.io
• X (Twitter): x.com/PerpetuaLabs

 

12. Carbon6

Carbon6 combines advertising optimization with revenue recovery and operational tools for Amazon sellers. Its advertising solutions focus on improving return on ad spend through automated campaign management and cross-channel promotion. Users can run campaigns on Amazon, Google, and Meta within one platform, helping unify performance tracking and avoid overpaying for ads. The system is designed to work alongside the company’s revenue recovery tools, giving a broader view of profit management.

The platform simplifies setup, requiring only a retailer account connection to begin optimizing ads and recovering lost funds. Carbon6’s ad tools integrate with its analytics layer, showing where profit loss occurs and where ad budgets can be used more effectively. This approach allows sellers to connect advertising with actual profitability rather than isolated metrics.

Key Highlights:

• Unified advertising and revenue optimization platform
• Cross-channel support including Amazon, Google, and Meta
• Automated ad management and performance tracking
• Integration with profit and deduction recovery tools
• Simple onboarding and centralized dashboard

 

Best For:

• Sellers seeking both ad optimization and profit recovery
• Teams managing campaigns across multiple platforms
• Businesses looking to reduce overspending and track true profitability

 

Contacts:

• Website: www.carbon6.io
• Facebook: www.facebook.com/Carbon6io
• LinkedIn: www.linkedin.com/company/carbon6-technologies
• Instagram: www.instagram.com/carbon6io

 

13. MerchantWords

MerchantWords provides keyword and market research tools that support advertising and SEO strategies on Amazon. Its database collects and organizes shopper search data, helping sellers identify high-performing keywords, track trends, and find product opportunities. Users can analyze competitors, explore related search terms, and monitor changes in ranking or visibility over time. These insights are often used to refine ad targeting and improve the efficiency of sponsored product campaigns.

The platform also includes features for digital shelf analysis, allowing users to understand how their listings perform compared to others in their category. By connecting keyword data to advertising goals, MerchantWords helps sellers prioritize the most relevant search terms and avoid wasting spend on low-impact keywords. It integrates with other marketing tools and APIs for teams that want deeper automation or large-scale analysis.

Key Highlights:

• Keyword discovery and trend tracking for Amazon ads
• Tools for competitor analysis and listing optimization
• Digital shelf insights for campaign refinement
• Support for multiple marketplaces and keyword collections
• API and data service options for automation

 

Best For:

• Sellers focusing on keyword-driven ad optimization
• Agencies managing research and campaign planning for clients
• Teams improving targeting and ad efficiency through search insights

 

Contacts:

• Website: www.merchantwords.com
• Facebook: www.facebook.com/MerchantWordsOfficial
• Twitter: x.com/MerchantWords
• LinkedIn: www.linkedin.com/company/merchantwords
• Instagram: www.instagram.com/merchantwords

 

14. Lifetimely by AMP

Lifetimely by AMP is an analytics and attribution platform that helps eCommerce brands, including those selling on Amazon, track profit and advertising performance in real time. It connects ad spend, revenue, and cost data from multiple sources, allowing users to see how campaigns affect overall profitability. The platform’s dashboards bring together key metrics like customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS), giving teams a clear sense of where budgets are working.

Beyond profit tracking, Lifetimely supports deeper analysis through cohort reports and customer journey data. Users can compare performance by acquisition channel, campaign, or product to identify trends that drive repeat purchases and higher lifetime value. With built-in integrations for Amazon, Shopify, and major ad platforms like Meta, Google, and TikTok, Lifetimely provides an accessible overview of advertising impact without relying on spreadsheets or manual reporting.

Key Highlights:

• Unified view of sales, ad spend, and profit performance
• Predictive analytics for CAC, LTV, and ROAS
• Cohort and customer journey reports for retention insights
• Integrations with Amazon, Shopify, Meta, Google, and TikTok
• Custom dashboards and daily automated reporting

 

Best For:

• Sellers wanting to connect ad results with real profit metrics
• Teams managing multiple ad platforms and sales channels
• Businesses seeking clear, real-time visibility into performance drivers

 

Contacts:

• Website: useamp.com
• LinkedIn: www.linkedin.com/company/use-amp

 

15. Skai

Skai (formerly Kenshoo) is a retail media and omnichannel advertising platform designed to manage campaigns across Amazon, Walmart, and other retail networks. It centralizes paid search, social, and retail media data into a single workspace, giving users a complete view of campaign performance. The platform focuses on automation and data integration, allowing marketers to manage large-scale campaigns without switching between multiple ad dashboards.

Its tools go beyond standard PPC management by combining AI-driven insights with commerce operations features like ticketing automation and revenue recovery. Skai’s AI agent, Celeste, helps interpret campaign data and recommends optimizations for better efficiency across media and marketplaces. For Amazon advertisers, it offers planning, reporting, and budget control under one platform, reducing manual work and improving coordination between teams and channels.

Key Highlights:

• Unified platform for retail, search, and social media ads
• Automation for campaign planning, optimization, and reporting
• AI-driven recommendations through Celeste AI
• Centralized data from multiple retail and ad networks
• Features for revenue recovery and commerce automation

 

Best For:

• Enterprises running multi-channel advertising campaigns
• Agencies managing retail media for multiple clients
• Brands integrating Amazon ads into broader omnichannel strategies

 

Contacts:

• Website: skai.io
• Facebook: www.facebook.com/skaicommerce
• Twitter: x.com/skaicommerce
• LinkedIn: www.linkedin.com/company/skaicommerce
• Instagram: www.instagram.com/lifeatskai

 

16. Sellerboard

Sellerboard is a profit analytics and advertising optimization platform for Amazon sellers. It gives users a clear picture of their real profit by combining sales data, product costs, Amazon fees, refunds, and ad spend in one dashboard. The system tracks performance at the product, campaign, and order levels, making it easier to see how each element contributes to overall results. It also includes tools for inventory management, listing change alerts, and automated review requests, allowing sellers to stay on top of day-to-day operations.

The advertising side of Sellerboard focuses on PPC analytics and automation. Users can monitor ad profitability across campaigns and keywords, adjust bids based on performance, and automatically exclude underperforming targets. The platform also provides alerts for listing changes, lost Buy Box, and other key account events, helping sellers act quickly when performance shifts. Together, these tools give Amazon sellers a simple way to connect their advertising data with real profit outcomes.

Key Highlights:

• Real-time profit dashboard covering all Amazon fees and costs
• PPC analytics and automated bid optimization
• Inventory tracking and restock alerts
• Automated review request and refund recovery tools
• Listing and account change notifications

 

Best For:

• Amazon sellers seeking accurate profit tracking tied to ad performance
• Teams managing multiple products or marketplaces
• Businesses wanting integrated PPC automation and cost control

 

Contact and Social Media Information:

• Website: sellerboard.com
• App Store: apps.apple.com/us/app/sellerboard-profit-analytics
• Google Play: play.google.com/store/apps/details?id=com.sellerboard
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

 

Conclusion

Running ads on Amazon has become more data-driven than ever, and the right tools make all the difference. Whether you focus on automating bids, tracking profit, or analyzing ad performance across multiple marketplaces, each platform on this list offers a practical way to simplify the process. Some tools specialize in PPC optimization and keyword control, while others give a broader view of your margins, customer behavior, and overall growth trends.

At the end of the day, it’s not about using every tool – it’s about choosing the ones that match your goals, workload, and experience level. From automation-heavy systems to analytics platforms, the options are wide enough for every type of seller. Test a few, look closely at how they handle data, and build a stack that helps you see clearly, act faster, and advertise smarter on Amazon.