Author: manager

Selling on Amazon isn’t just for the U.S. crowd. North of the border, Canada’s marketplace is growing fast and offers sellers a shot at less competition, lower ad costs, and a loyal base of Prime shoppers. The setup is similar to what you’d expect if you’ve sold on Amazon before, but there are some twists to know about taxes, shipping, and pricing in Canadian dollars. In this guide, we’ll walk through what it takes to start selling on Amazon.ca, what makes the Canadian market different, and why it might be a smart next move for your business.

 

Why the Canadian Marketplace Deserves Your Attention

Amazon.ca pulls in more than 160 million visits each month, and as of 2025, about three-quarters of Canadians shop online. Amazon has roughly 40 percent of the e-commerce market in the country, which makes it the dominant player.

For sellers, the advantages include:

• Lower competition: There are fewer sellers in Canada than in the U.S., which makes it easier to get visibility.
• Cheaper ads: PPC costs are noticeably lower, so you can stretch your ad spend further.
• Diversification: Selling in more than one marketplace reduces the risk of depending on a single source of income.
• Prime loyalty: Canadian shoppers love Prime, and products fulfilled by Amazon often get an instant trust boost.

Of course, Canada’s market isn’t as big as the U.S. That means sales volume may be lower, but the margins can still be healthy.

Who Can Sell on Amazon.ca

The good news is that you don’t need to be a Canadian resident to sell on Amazon.ca. U.S. sellers and international businesses can set up a Canadian seller account and start listing products without physically being in the country. This makes it one of the easier international marketplaces to expand into, since you can test demand without a large upfront investment.

Non-resident sellers can operate on Amazon.ca under their existing business structure, but they should be aware of tax rules. At first, Amazon often takes care of collecting and remitting sales taxes. Once sales pass a certain threshold, though, you’ll likely need to register for a GST or HST number and start managing taxes directly. This step not only keeps you compliant but also allows you to reclaim some import duties, which can make a noticeable difference in profit margins.

For Canadian-based sellers, the process looks a little different. They usually need a GST or HST number from the start and often prefer having a Canadian bank account so payouts are in local currency. That avoids unnecessary exchange rate losses and simplifies bookkeeping. In both cases, Amazon’s flexibility makes it easy to get started. You don’t have to set up a warehouse or office right away, which means you can focus on testing the market and growing at your own pace.

 

Key Differences Between Selling in Canada and the U.S.

If you’ve sold in the U.S., you already know the basics, but Canada has its own quirks:

1. Taxes: Canada relies on a layered system that includes GST, HST, and PST, instead of the state-by-state sales tax used in the U.S. The rates vary depending on the province, so your final selling price may need adjusting to stay competitive while covering these costs.
2. Shipping: Unlike in the U.S., Amazon doesn’t offer a partnered carrier program for inbound FBA shipments in Canada. That means you’ll need to arrange your own logistics, often through freight forwarders that can handle customs and duties. The wide geography of Canada makes reliable shipping partners even more important.
3. Currency: All listings must be in Canadian dollars, which adds another layer of planning. Exchange rates shift constantly, and if you don’t build in a buffer, your margins can shrink without warning. Having a Canadian bank account can also help reduce conversion losses.
4. Customer behavior: Canadian shoppers share similarities with U.S. buyers but also have distinct habits. Many pay close attention to sustainability claims, appreciate bilingual content in English and French, and shop with seasonal needs in mind, from winter gear to summer outdoor essentials.

These differences don’t make Canada harder, but they do mean a direct copy of your U.S. strategy may not deliver the best results.

 

How WisePPC Helps Sellers Win in Canada

Selling on Amazon Canada comes with plenty of moving parts. Between taxes, shipping, and adapting your listings to local preferences, it’s easy to lose sight of the bigger picture: how your ads and sales are really performing. That’s where we come in. At WisePPC, we built our platform to give marketplace sellers more clarity and control, no matter which region they expand into.

Because we’re an Amazon Ads Verified Partner, our tools integrate directly with Amazon’s systems. That means you’re working with reliable data, updated in real time, not rough estimates or outdated reports. For sellers entering the Canadian market, this makes a difference. You can see whether your revenue is coming from ads or organic sales, monitor performance by placement, and react quickly when trends shift.

Here’s how we support sellers expanding into Amazon.ca:

• Bulk updates at scale: Adjust thousands of campaigns or targets in just a few clicks, saving hours of manual work.
• Long-term data storage: Access years of historical performance data, not just the 60 to 90 days Amazon provides.
• Placement performance analysis: See exactly which ad placements are driving results and fine-tune your bidding strategy.
• Real-time insights: Track TACOS, ACOS, CTR, and profit live, making it easier to spot and respond to changes quickly.
• Simplified decision-making: Our system highlights wasted ad spend, ineffective keywords, and overperforming campaigns so you know where to act first.

In short, WisePPC is about making smarter decisions with less guesswork. Whether you’re testing the waters in Canada or managing hundreds of products across multiple marketplaces, our toolkit is designed to scale with you. Expansion is challenging enough. We make sure your analytics, ads, and strategy keep pace with your goals.

Now that we’ve covered what makes the Canadian marketplace unique and the tools that can give you an edge, let’s get into the practical steps of setting up and running your Amazon.ca seller account.

 

Step 1: Choose Your Selling Plan

Like other Amazon marketplaces, Amazon.ca offers two plans.

• Individual Plan: You pay CAD 1.49 for every item sold. It’s best if you’re testing products or plan to sell fewer than 30 units per month.
• Professional Plan: Costs CAD 29.99 per month, no matter how many units you sell. This plan unlocks advanced tools, advertising, and access to programs like Brand Registry.

Most serious sellers end up choosing the professional plan, but starting small with an individual plan can make sense if you’re just experimenting. The good news is you can switch between plans at any time.

 

Step 2: Set Up Your Amazon.ca Account

Getting registered isn’t complicated, but you’ll need to gather some documents and details before you begin.

What Amazon requires:

• An email address (to log into Seller Central)
• A chargeable credit card (Visa, Mastercard, or Amex)
• A bank account number and routing number for payments
• Government-issued ID (like a passport)
• Tax information (GST/HST registration if applicable)
• A valid phone number for verification

The registration process asks for your business type. If you don’t have a corporation or LLC, you can select “Individual.” Amazon will then verify your identity before approving your account.

Step 3: Understand Taxes and Compliance

One of the biggest differences between selling in the U.S. and Canada is how taxes are handled. Canada has three types of sales taxes:

• GST (Goods and Services Tax): 5 percent, applied nationwide.
• HST (Harmonized Sales Tax): A combined tax in some provinces, usually 13 to 15 percent.
• PST/QST/RST (Provincial Taxes): Collected separately in provinces like British Columbia, Quebec, Manitoba, and Saskatchewan.

If you’re a non-resident seller, Amazon often collects and remits taxes on your behalf. But once your sales cross CAD 30,000 in a 12-month period, you’re required to register for GST/HST yourself. Registering can also give you the ability to reclaim import duties and improve your margins.

It’s worth consulting a Canadian accountant or tax advisor, especially if you plan on scaling.

 

Step 4: Decide on Fulfillment – FBA or FBM

When it comes to getting your products into customers’ hands, you have two main choices.

 

Fulfillment by Amazon (FBA)

With FBA, Amazon handles storage, packing, shipping, and even customer service. Products also qualify for Prime, which can boost conversions. The trade-off is higher fees, and in Canada, those fees are slightly more expensive than in the U.S.

 

Fulfillment by Merchant (FBM)

If you’d rather keep control, you can ship items yourself or use a third-party fulfillment partner. FBM can make sense for oversized products or items with very low margins, where FBA fees would eat your profits.

Most sellers prefer FBA because of the convenience and Prime eligibility, but FBM has its place depending on your product line.

 

Step 5: Shipping Products Into Canada

If you’re a U.S.-based seller, you’ll need to think about logistics.

Options include:

• Send inventory directly to Canadian fulfillment centers: More reliable for fast delivery, but you’ll need to deal with customs paperwork.
• Use Remote Fulfillment with FBA (NARF program): Amazon ships Canadian orders directly from your U.S. inventory. It’s simple to set up, but shipping takes 7 to 12 days and customers may see import fee notices, which can hurt conversions.
• Work with freight forwarders offering DDP (Delivered Duty Paid) services: They handle customs, duties, and paperwork so Amazon doesn’t reject your shipment.

For most sellers, starting with smaller shipments makes sense until you know your sales velocity in Canada.

 

Step 6: Create and Localize Your Listings

Amazon.ca runs on the same algorithm as Amazon.com, but Canadian buyers aren’t always identical to their American counterparts.

Things to keep in mind:

• Metric system: Canadians expect centimeters and kilograms, not inches and pounds.
• Bilingual options: English works for most, but offering French descriptions can help reach Quebec shoppers.
• Seasonality: Canada’s climate swings mean big shifts in demand. Winter gear, for instance, is a huge seasonal category.
• Local preferences: Canadians often value sustainability and Canadian-made products.

When you bring over your listings from the U.S., make adjustments. Tweak titles, update measurements, and consider adding French translations where relevant.

 

Step 7: Price Products in Canadian Dollars

This part trips up many U.S. sellers. Simply converting USD to CAD isn’t enough. You need to factor in:

• Higher FBA fees in Canada
• Import costs and duties
• Exchange rate fluctuations
• What competitors are charging in CAD

For example, if you sell an item for $25 in the U.S., converting directly might suggest a CAD $34 price point. But if your competitors are charging CAD $39, you might be leaving money on the table by pricing too low.

Keep a close eye on margins, and consider opening a Canadian bank account to avoid losing money on repeated currency conversions.

 

Step 8: Manage Your Advertising and PPC

One of the biggest perks of Amazon Canada is cheaper ads. With fewer sellers bidding on the same keywords, your cost per click can be much lower than in the U.S.

Tips for running ads in Canada:

• Start with exact match campaigns to see how Canadian shoppers search.
• Monitor which keywords perform differently than in the U.S.
• Take advantage of the lower costs to gather data and refine your listings.

Even if your ad spend is smaller in Canada, you may see stronger returns on investment.

 

Step 9: Build Brand Presence and Trust

If you already have a trademark in the U.S., you can use it to apply for Amazon Brand Registry in Canada. This unlocks A+ Content, Sponsored Brands ads, and protection from counterfeiters.

Brand presence matters in a smaller market. Canadians may be more likely to support brands that present themselves professionally and clearly. Consistency in product detail pages, bilingual support, and customer-friendly policies can all build trust.

 

Step 10: Learn From Canadian Shoppers

At first glance, selling in Canada feels the same as selling in the U.S. The platform is identical, and the tools are familiar. But customer behavior isn’t always identical.

Some differences worth noting:

• Canadians often buy in smaller quantities due to higher prices and shipping costs.
• Reviews matter a lot, especially in a smaller market where competition is thin.
• Certain categories thrive because of climate, culture, or local preferences. Outdoor gear, personal care, and eco-friendly products often perform strongly.

Pay attention to reviews, questions, and keyword trends specific to the Canadian marketplace. That feedback loop will help you adapt quickly.

Common Pitfalls to Avoid

Plenty of sellers jump into Amazon.ca thinking it’s just a copy-paste version of Amazon.com. While the platforms look the same, the Canadian marketplace has its own rules and quirks. Here are the most common traps and how to avoid them.

 

Waiting Too Long to Register for Taxes

It’s easy to put off tax registration until you cross the CAD 30,000 sales threshold, but that usually leads to stress and missed opportunities. Registering for GST/HST early not only keeps you compliant, it also allows you to reclaim import duties and expenses that could otherwise eat into your margins. Treat tax planning as a starting step, not an afterthought.

 

Copying U.S. Pricing Without Adjustments

Simply converting U.S. prices into Canadian dollars is rarely enough. You need to factor in higher FBA fees, exchange rates, and what local competitors are charging. Some categories in Canada support higher margins, so underpricing just to match your U.S. listings can mean leaving profit on the table. A quick competitor check before setting prices can save you from expensive mistakes.

 

Forgetting to Localize Listings

Many sellers bring their U.S. listings straight over to Amazon.ca without adjustments. This can backfire. Canadians expect metric measurements, and in Quebec, many prefer or even require French-language details. Even small touches like spelling differences (color vs colour) can make your listing feel more local and trustworthy.

 

Over-Reliance on Remote Fulfillment

Remote Fulfillment with FBA is convenient because it lets you sell in Canada without sending inventory across the border. But it comes with slower shipping times and visible import fees for buyers. While it’s fine for testing, it shouldn’t be your long-term plan if you want repeat customers. Investing in Canadian FBA inventory usually pays off in stronger conversions.

 

Treating Canada as an Afterthought

Some sellers view Amazon.ca as a side project while keeping all focus on the U.S. That approach often shows in sloppy listings, inconsistent pricing, or poor customer service. Canadian shoppers can spot when they’re being treated as second-tier customers, and it hurts trust. If you want real results, treat Canada as a serious market worth building for, not just a bonus channel.

 

Final Thoughts

Expanding to Amazon Canada is one of the easiest ways to grow internationally. The setup is familiar, the marketplace is less competitive, and Prime shoppers are loyal. That said, the details matter. Taxes, shipping, fees, and cultural nuances can make or break your success.

Approach it with the same care you gave your first Amazon launch: research the market, test your pricing, and keep refining your listings. Done right, Amazon.ca can be more than just an add-on to your U.S. store. It can be a profitable channel that helps you diversify and scale in a sustainable way.

 

FAQs

Every day, thousands of products make their way back to Amazon warehouses. Some are unopened and perfectly fine, others are scratched, missing parts, or just unwanted. Instead of sending all that stock to the trash, Amazon groups these returns into large pallets and sells them off in bulk. For resellers, that’s both a challenge and an opportunity. Buying return pallets can feel like a gamble, but it’s also a proven way to source low-cost inventory. The trick is knowing where to find them, what’s usually inside, and how to spot the difference between a bargain and a headache. In this guide, we’ll walk through the essentials so you can decide if diving into the world of Amazon return pallets makes sense for your business.

 

What Return Pallets Are and How the Supply Chain Works

A return pallet is a bulk lot of customer returns, shelf pulls, or overstock. The mix depends on where the load came from and how it was sorted. Items are graded by condition and grouped into pallets or truckloads. Those lots are then sold through liquidation platforms, auction sites, or regional warehouses. Some pallets are manifested with detailed line items. Some are mystery lots with only a category label and a weight.

The model exists because processing single returns is expensive. Liquidation moves inventory fast, recovers a slice of value, and clears space. That is why you see everything from phone accessories and coffee makers to patio furniture and apparel in these lots. Variety is the norm.

Who This Model Fits and Who Should Skip It

Return pallets reward the seller who can sort, test, and move product quickly. You do not need a massive operation to start, but you do need time, some space, and a plan for different outcomes. This path can make sense if you are one of these:

• A local reseller who already sells on Facebook Marketplace, eBay, or at flea markets
• An online seller with experience listing, shipping, and handling returns
• A repair friendly person who can test electronics and replace missing parts
• A small store or bin shop that thrives on constant new stock and fast turnover

If you have no storage, no time for sorting, or zero tolerance for uncertainty, this is a poor fit. The fastest way to lose money is to bid emotionally, stash the pallet in a corner, and hope it sells itself.

 

Where to Buy Without Gambling Your Budget

You have three broad sourcing routes. All can work. The right choice depends on your budget, location, and risk tolerance.

 

1. Official or Partner Liquidation Exchanges

These are business friendly marketplaces that handle returns and overstock for major retailers. You will see auctions and fixed price options, with shipping quotes and manifests on many lots. Registration is usually required, and some exchanges ask for a resale certificate.

Pros

• Better documentation and chain of custody
• Frequent access to manifested pallets
• Clearer shipping options and terms

Cons

• Competition in auctions can push prices up
• Some accounts require business documentation

 

2. Multi Retailer Platforms and Auctions

These sites mix pallets from Amazon and other big box chains. Selection is broad. Some lots are manifested, some are not. Expect to see both fixed price and auctions.

Pros

• Wide variety of categories and conditions
• Frequent inventory turnover

Cons

• Quality varies by seller and location
• Shipping can erase margins if you do not plan it

 

3. Local Warehouses, Bin Stores, and Private Sellers

If you live near a liquidation warehouse or bin store, you can hand pick a pallet or buy smaller carts. Facebook Marketplace and regional dealers sometimes list single pallets for pickup.

Pros

• No freight costs and faster access
• You can often inspect in person

Cons

• Inventory is hit or miss
• Private sellers sometimes cherry pick the best items

Tip for Every Channel

• Ask for real photos of the actual pallet, not stock images
• If there is a manifest, request the file. If there is no manifest, price in the risk
• Verify who owns the inventory and how returns are handled. Sales are usually final

 

How WisePPC Helps You Maximize Pallet Reselling

Finding and buying return pallets is only step one. Once you’ve got the inventory, the real challenge is figuring out pricing, deciding where to list items, and making sure ad spend doesn’t drain your margins. That’s where we come in. At WisePPC, we built a toolkit designed to simplify marketplace selling so you can focus on moving products, not wrestling with ads.

Because we are an Amazon Ads Verified Partner, WisePPC connects directly to your seller account with official integrations. Your data stays accurate, refreshed in real time, and aligned with Amazon’s standards. No exports, no manual spreadsheets, just a single dashboard where you can monitor more than 30 key performance metrics across ads and sales.

Here’s why that matters if you’re reselling return pallets:

• Stay Focused on Returns, Not Ads: The product mix from pallets is unpredictable. Some items move quickly, others need a push. With WisePPC, you immediately see which listings are performing and which ones need attention, so you don’t burn hours in guesswork.
• Smarter Campaign Management: Use bulk actions to pause weak ads, raise bids, or edit thousands of targets at once. Instead of clicking through endless campaign screens, you make changes in seconds and move on.
• Long-Term Data Access: Amazon only keeps 60–90 days of history. WisePPC stores years of performance data, letting you spot seasonal patterns, compare categories, and make informed decisions about what types of pallets pay off long term.
• Deeper Insights at Scale: Advanced filtering, placement analysis, and gradient-based highlighting make it easy to see what’s working, down to keywords, ad groups, or even specific placements. You can test strategies without losing the bigger picture.
• Real-Time Profit Tracking: Track TACOS, ACOS, CTR, and average selling price (ASP) as it happens. That means faster adjustments and less wasted spend, even if you’re juggling hundreds of SKUs from different pallets.

We designed WisePPC as a convenient instrument for sellers who want clarity. For pallet resellers, that often means turning what looks like a chaotic mix of products into a repeatable system: clear winners identified, ad spend under control, and margins protected. Instead of being distracted by campaigns, you can focus on processing, repackaging, and actually selling your returns.

Manifested vs Unmanifested Pallets

A manifest is the cheat sheet that lists items, quantities, and sometimes condition codes and estimated retail price. Not all manifests are perfect, but a decent one reduces surprises.

• Manifested pallets cost more upfront, but they come with the kind of visibility that makes it easier to run numbers and plan your resale strategy. You can see exactly what categories are inside, check resale prices in advance, and spot any items that might be missing accessories. For new buyers or anyone selling online, manifested pallets are the safer bet. They allow you to test your system without gambling on what’s under the shrink wrap.
• Unmanifested pallets, on the other hand, are cheaper but come with a lot more risk. You might score big with high value items, or you might end up with boxes of phone cases and broken gadgets. Experienced buyers who sell locally often take these on because they can spot value quickly, process items fast, and accept the gamble that comes with mystery lots.

If you are new, start with manifested. Learn how your numbers translate to real outcomes. When you have a proven system, you can add a mystery lot now and then.

 

How to Read a Manifest and Forecast Profit

The trick with manifested pallets is not just looking at the retail value but translating it into what you can realistically sell items for. Here’s a simple process that keeps you grounded:

1. Sample the list: Pick items across categories and price points instead of focusing only on the most expensive pieces.
2. Check real resale values: Use eBay sold listings, current Amazon offers, and even local platforms like Facebook Marketplace. Ignore MSRP and focus on what buyers are actually paying.
3. Create a worksheet with columns for:
   • Item and quantity
   • Expected resale price per unit
   • Recovery rate by condition (new, like new, used, salvage)
   • Notes on missing parts or defects
   • Estimated fees, shipping, and supplies
4. Calculate totals: Add up your expected resale value. Then subtract pallet cost, freight, platform fees, packing materials, and a rough value for your time.

What you’re left with is your profit band, a realistic window of what that pallet can deliver. As a rule of thumb, many buyers aim for a total landed cost that’s no more than 20 to 30 percent of the manifest’s MSRP. That buffer leaves room for items that don’t sell, unexpected repairs, or price drops.

This isn’t a perfect science, but it beats guessing. Over time, you’ll get faster at reading manifests, spotting which categories are worth bidding on, and knowing when to walk away.

 

Shipping and Logistics Without Headaches

Freight is where many first timers lose money, so it pays to do your homework before placing a bid. Always check the shipping estimate and make sure you understand the delivery type. If the pallet is going to a residential address, you’ll probably need a liftgate service to get it off the truck, and that usually comes with an extra charge. If you ask for inside delivery, that’s another add on. The cheapest option is delivery to a dock or warehouse, so if you have access to one, or a friend with a forklift, you’ll save yourself both money and stress.

Space is another factor new buyers often underestimate. A single pallet footprint is roughly 4 by 4 by 6 feet and can weigh anywhere from 500 to 800 pounds. Multiply that by two or three pallets and suddenly your garage feels like a warehouse. Beyond raw space, you’ll need a staging area where you can unpack, test, clean, and repackage items.

It’s worth investing in some basic storage infrastructure early. Shelving units, stackable bins, and a labeling system will pay for themselves in sanity alone. Without a setup, you’ll end up stepping over cords, mixing parts between products, and wasting time trying to figure out what’s sellable and what still needs attention. Think of logistics not just as getting the pallet to your door but also managing the flow of inventory once it’s inside. A little preparation here makes the entire process smoother and protects your margins.

Condition Grades and What They Mean in Practice

Different liquidation platforms use slightly different terms, but most return pallets fall into a few common categories. Understanding these codes is essential because they directly affect how much work you’ll need to do and what kind of margins you can expect.

• New or overstock: These items have never been opened and often come from shelf pulls or discontinued lines. They’re the easiest to resell and usually bring in the highest prices because you can list them as brand new.
• Like new or open box: The packaging has been opened, but the item looks unused and is often in perfect working order. Always double check for accessories, instructions, or missing parts. A quick rebox or a replacement charger can make these ready for resale.
• Used or good: These products show signs of use but still function. A light cleaning, fresh packaging, and honest descriptions will help you sell them without negative feedback.
• Tested working: The item has been powered on and passes basic function tests. Don’t take the label at face value though, verify it yourself before listing. Buyers expect reliability, and even small defects can lead to returns.
• Uninspected returns: These are the mystery boxes within the pallet. The condition is unknown, and the defect rate is higher. Some will be fine, others may need repair or end up unsellable. Bid cautiously if a lot contains a high share of uninspected items.
• Salvage or parts: These items are broken, incomplete, or missing critical components. You won’t resell them as-is, but they can still bring value if you harvest parts or bundle them with other items.

The balance of these categories in a pallet should guide your bidding strategy. A pallet heavy on salvage and uninspected returns may look cheap at first glance, but the hidden cost is your time. Sorting, repairing, and parting out products can eat into your profits quickly. On the flip side, a pallet with a higher percentage of new, like new, or tested working items gives you a smoother path to resale with less effort.

 

A Simple Processing System That Scales

When the pallet arrives, the clock starts ticking. Every box sitting in your garage is money tied up, so the faster you sort and process, the sooner you can turn inventory into cash. A simple system helps you stay organized and keeps the chaos under control. Here’s a four-tier workflow that works for most resellers.

 

1. Retail Ready

These are the easy wins. Items that are clean, complete, and power on without issues should be photographed and listed right away. Don’t overthink pricing, set them at a clear discount to retail so they move quickly. The goal is speed, not squeezing out every last dollar. Fresh inventory pays off only when it’s sold.

 

2. Minor Fix or Missing Piece

A surprising number of returns are fine but missing something small, like a cable, charger, remote, or user manual. Keep a stock of common accessories on hand because a five dollar replacement can unlock a forty dollar resale value. Simple fixes and quick part swaps can turn what looks like a dud into a solid sale.

 

3. Parts Harvest

Not everything can be saved, but broken items can still earn their keep. Harvest components like power supplies, remote controls, trays, panels, or even packaging inserts. Create a dedicated parts bin and sell these in lots. Many repair shops and hobbyists search for parts-only listings, and it’s a good way to recover value from items that would otherwise be a loss.

 

4. Bulk or Bundle

Some items aren’t worth selling individually, but together they make sense. Think three-pack phone cases, assorted kitchen tools, or a mystery box for local buyers. Bundling clears out odds and ends quickly while still generating revenue. It also saves storage space, which is valuable once pallets start stacking up.

 

5. Keep It Organized

Label every bin, track items in a simple spreadsheet, and keep your workflow moving. Perfection isn’t the goal, flow is. The longer inventory sits unsorted, the less it’s worth. A clean system ensures you know what you have, what’s listed, and what still needs attention. That’s the difference between drowning in boxes and running a business that actually scales.

 

Conclusion

Buying Amazon return pallets isn’t a magic shortcut, but it can be a smart way to build inventory and grow a resale business if you approach it with the right mindset. The key is preparation. Know the difference between manifested and unmanifested lots, understand condition grades, and always factor in shipping and logistics before you place a bid. Once a pallet arrives, move fast, sort, repair, bundle, and list. Every extra day inventory sits unsold is money locked up.

The resellers who succeed aren’t necessarily the ones who take the biggest risks. They’re the ones who build systems, stay disciplined with their bids, and keep margins realistic. If you treat pallets like a business instead of a gamble, they can be a reliable source of inventory and profit over time.

 

Frequently Asked Questions

If you’ve ever wondered whether you can sell an online course on Amazon, you’re not alone. It seems obvious – Amazon sells everything, right? But the truth is a little more complicated. You can’t upload a video course the way you would on Udemy or Teachable. Amazon doesn’t work like that.

Still, that doesn’t mean it’s a dead end. People are getting creative, turning their courses into books, audio programs, even USB drives. Some are using Zapier to connect Amazon purchases to login access on other platforms. It’s not plug-and-play, but it’s doable. And if you care about reach, Amazon’s audience is hard to ignore.

Let’s walk through how it really works – what’s allowed, what’s not, and the smarter ways people are getting their course content onto the world’s biggest marketplace.

 

Can You Sell an Online Course on Amazon?

Let’s clear this up: you cannot sell an actual online video course directly on Amazon. They don’t allow third-party sellers to upload digital video courses the way you can on Udemy or Thinkific. That space is reserved for big partners and licensed streaming content.

But Amazon does let you sell:

• Books and eBooks
• Audiobooks
• Physical media like DVDs, CDs, and flash drives
• Access codes bundled with physical goods
• Streaming videos through Prime Video Direct (with limitations)

So while you can’t drop in your course files and hit “publish,” you can still reach Amazon’s audience with the right format.

 

Why Bother Selling Courses on Amazon at All?

Amazon has two things no standalone course platform can match: visibility and trust.

You’re not building a landing page from scratch and begging people to click. You’re getting access to customers who already search for learning content, already have their payment details stored, and already trust Amazon to deliver.

Plus:

• You don’t need to host anything yourself.
• You can use Amazon’s advertising tools to drive sales.
• They handle customer support and returns.
• Physical products can be fulfilled by Amazon (FBA), which means less work for you.

That doesn’t mean it’s easy. But if you’ve got content worth selling and you’re willing to adapt your delivery, Amazon can be a serious distribution channel.

 

Repackaging Your Course: What Actually Works

The key to selling your course on Amazon is figuring out how to present it in a way Amazon allows. Here are five options that people are using right now.

 

1. Turn Your Course Into a Book (KDP)

If your course is built around detailed explanations, frameworks, or step-by-step instructions, you’re already halfway to having a book. Kindle Direct Publishing (KDP) lets you convert that material into an eBook or paperback and list it directly on Amazon, where thousands of readers are already browsing for content like yours.

This is one of the easiest formats to launch, especially if your course already includes lesson plans, worksheets, or a downloadable PDF.

Why This Works:

• It’s fast to publish and low cost to produce.
• Readers searching for solutions on Amazon already buy books.
• A well-optimized KDP book can rank and sell passively for months (or longer).

Perks:

• Low barrier to entry.
• Built-in Amazon SEO potential.
• Royalties up to 70% for eligible price ranges.

Tips for Making Your Book Stand Out:

• Break large courses into a series with titles like “Beginner,” “Intermediate,” and “Advanced” to attract more targeted readers and boost repeat sales.
• Add reflection prompts or self-assessment quizzes at the end of each chapter to improve engagement.
• Consider embedding a link or QR code inside the book that leads to your full video course (if hosted elsewhere), bonus content, or a lead magnet.

Even if you’re not a natural writer, there’s a good chance your course notes or lesson plans can be shaped into a publishable format. And the bonus? Having a published book gives your course (and your brand) more authority.

 

2. Create an Audiobook Version (ACX / Audible)

If your course leans heavily on spoken word – think coaching, mindset work, storytelling, or personal development – turning it into an audiobook can open up a whole new channel of customers. Many people prefer to learn while walking the dog, commuting, or making dinner, and Audible is where they go for that kind of content.

You can publish through ACX (Audiobook Creation Exchange), which sends your content to Audible, Amazon, and iTunes in one go.

Options to Produce Your Audiobook:

• Narrate it yourself if you’re comfortable behind the mic.
• Hire a professional narrator through ACX’s built-in talent pool.
• Use a royalty-share deal if you don’t want to pay upfront.

Royalty Structure:

• 40% royalty with exclusive distribution.
• 25% royalty with non-exclusive rights.
• 20% if you split earnings with the narrator under the royalty-share model.

This format tends to work best when the content is conversational, insightful, or story-driven. Think: “how to start a side hustle” or “daily mindfulness habits,” not “how to use Excel pivot tables.”

And don’t get stuck on your voice. If the content is strong and authentic, your listeners will stick around for the message, not the studio polish.

 

3. Upload to Prime Video Direct

Got high-quality course videos that don’t live in a walled garden like Teachable or Kajabi? You might be able to publish them on Amazon Prime Video Direct, where people can either This works best for structured, well-produced content that feels like a mini docuseries or training program. Think multi-module workshops, not shaky screen recordings.

You Earn Revenue from:

• Royalties based on watch time (for Prime members).
• Rental or purchase revenue if you choose those options.

One caveat: submitting videos here isn’t instant. Amazon screens everything before it goes live, so expect a delay. But once approved, it gives your content long-term shelf life with solid discoverability inside the Amazon ecosystem.

If your course already lives as polished YouTube content, webinars, or a high-production-level video series, this could be your most straightforward inroad.

 

4. Sell on USBs, DVDs, or CDs

Physical media might sound outdated, but it still has a place, especially if your target audience includes home educators, offline learners, or those who prefer tangible materials. And the good news? Amazon lets you sell USB drives, DVDs, or CDs without needing special digital product permissions.

Here’s What You Can Use:

• A USB flash drive loaded with course files or videos.
• A DVD that plays like a training series with chapters.
• A CD containing audio lessons.

Once your product is created, you list it just like any other item. You’ll need to upload product images, write a clear title and description, and choose your pricing.

Why This Format Still Works:

• Amazon treats it like a traditional physical product.
• No need to go through digital content screening.
• Easy to fulfill via FBA (Fulfilled by Amazon) if you don’t want to ship orders yourself.

Best Practices:

• Package it professionally, with clean branding.
• Include printed instructions or a quick-start guide.
• Offer an optional bonus, like a QR code that unlocks exclusive extras or updates online.
• Monitor inventory closely or let Amazon handle it via FBA to avoid delays.

Niche audiences like parents, hobbyists, and workshop attendees often appreciate having something they can hold or gift. So while the medium might be old-school, the approach is still effective.

 

5. Automate Delivery with Zapier (Thinkific, Kajabi, etc.)

If your course is already hosted on a platform like Thinkific, Kajabi, Teachable, or ClickFunnels, but you still want to list it on Amazon, this is the cleanest workaround. It’s a little technical, but once set up, it runs on autopilot.

Here’s How People Are Doing It:

• You create a physical product listing on Amazon – something simple like a printed workbook or guide that supports the course.
• When someone buys that product, it triggers an action in Zapier.
• Zapier then sends the buyer an email with login access to your full course on your chosen platform.

What You’ll Need:

• An Amazon Seller Central account.
• A course platform that integrates with Zapier.
• A basic Zapier setup to connect the purchase to the login delivery.

This method technically plays by Amazon’s rules, because the customer is buying a physical product. The digital access is simply a “bonus” that comes with it, not the primary offer.

Make sure your product description is clear and transparent. Don’t mislead buyers into thinking they’re purchasing a direct download – Amazon doesn’t tolerate anything that looks deceptive. But if you package it right, this method lets you connect Amazon’s traffic to your full course experience without breaking any rules.

 

Step-by-Step Setup: From Zero to Listing

Here’s what you’ll need to do to get your course content live and selling on Amazon, no matter which method you go with:

1. Sign up for an Amazon Seller account through Seller Central. Choose between the Individual plan (no monthly fee, but $0.99 per sale) or the Professional plan ($39.99/month, better for higher volume).
2. Decide how you’ll package your course. If it’s written, go with KDP. If it works as audio, use ACX. Video? Prime Video Direct. If you want to ship physical media like a USB or DVD, go through Seller Central and consider Fulfillment by Amazon (FBA).
3. Create your product listing. Use a strong, keyword-optimized title. Highlight what students will get using bullet points. Add clean, high-quality images.
4. Think about using FBA to avoid packing and shipping yourself. You’ll send inventory to Amazon, and they’ll handle delivery, customer service, and returns. It costs more, but saves you hours of micromanagement.
5. Promote your listing. Offer launch discounts or bundle deals. Share your listing with your email list or audience. And once you start getting sales, don’t be shy about asking for reviews – they can make a real difference in ranking and trust.

 

How WisePPC Helps Course Creators and Marketplace Sellers Succeed

At WisePPC, we’ve built a platform that helps marketplace sellers make smarter, faster decisions, whether you’re selling physical products, educational content, or bundled digital goods. If you’re promoting a course on Amazon (or anywhere else), chances are you’re running ads to get eyes on your offer. That’s where we come in. Our tools give you full control over your ad performance, sales trends, and campaign data, all in one place. No need to guess which keyword is draining your budget or which placement is pulling its weight – we break it all down, clearly.

We’re officially recognized as an Amazon Ads Verified Partner, so you can count on us for accuracy and transparency. With features like real-time tracking, bulk campaign edits, historical data storage, and automatic performance highlights, we help you stay ahead of the curve. Whether you’re scaling a new info product or managing a portfolio of SKUs, WisePPC gives you the clarity to grow on your terms. And yeah, we’re constantly adding new features, like AI-based bid adjustments and inventory forecasting, so you’re not stuck reacting to yesterday’s numbers.

 

What You Can and Can’t Do on Amazon (In Plain English)

Here’s a quick breakdown of what’s allowed and what’s not.

 

Allowed:

• Physical products (DVDs, books, flash drives)
• eBooks via KDP
• Audiobooks via ACX
• Videos via Prime Video Direct
• Bundled course access with physical items

 

Not Allowed:

• Uploading raw digital courses as downloadable products.
• Linking out to external sales pages in product descriptions.
• Circumventing the rules with shady access codes or spammy listings.

Stick to the rules, and you can build a solid income stream without risking your account.

 

Best Types of Courses to Sell on Amazon

Some course topics naturally fit the Amazon ecosystem better than others. Based on what’s already selling, here are the most viable categories:

• Self-improvement: Great for audiobooks and eBooks.
• Health and fitness: High potential for DVDs or physical bundles.
• Business and marketing: Ideal for book series or video breakdowns.
• Tech and programming: Works well as step-by-step guides or interactive books.
• Creative hobbies: Sell well with physical kits or add-ons.

 

Final Thoughts: Should You Do It?

If you’re looking for full control, fast payouts, and total creative freedom, Amazon might not be the perfect place to host your course.

But if you want access to one of the world’s biggest marketplaces, a chance to expand your audience, and some semi-passive revenue through formats like books, audio, and FBA listings – it’s absolutely worth testing.

Just know this: selling a course on Amazon doesn’t mean uploading a video and waiting for the cash to roll in. It means understanding the platform, adapting your product, and meeting people where they already shop.

If you’re okay with that, Amazon’s wide open.

 

FAQ

It sounds like a perfect match – Amazon’s massive reach, your digital course, and a whole new stream of customers. But then you dig into the details, and things get a little… murky. Amazon isn’t Udemy, and it’s definitely not Teachable. So can you actually sell your online course there? Not exactly. But with a bit of creative repackaging, the answer turns into a yes – sort of.

In this article, we’ll break down what Amazon allows, what it doesn’t, and how course creators are working around the platform’s rules to get their content in front of more people. Whether you’re building your first course or already have a full library ready to go, here’s how to think about Amazon in your course-selling strategy.

 

What Amazon Does Not Let You Do

Amazon doesn’t allow third-party sellers to list traditional online courses directly. If your course is a collection of videos hosted on a learning platform or behind a paywall, Amazon won’t let you post a listing that sells access to it.

That includes:

• Direct links to gated course platforms.
• Access codes for private course websites.
• Any digital product that leads to an off-Amazon learning experience.

Why? Mostly for quality control and liability. Amazon would have to vet every course to maintain customer trust. They do sell some digital learning products, but only through direct partnerships with software and media companies.

So, if you were hoping to upload your course as-is and sell it like a textbook, that’s not going to happen.

 

What You Can Sell on Amazon

The good news? There are workarounds that still allow you to reach Amazon’s audience without violating their guidelines. They’re all based on one idea: repurposing your course into formats Amazon supports.

These include:

• Kindle books or paperbacks (via Kindle Direct Publishing).
• Audiobooks (via Audible and ACX).
• Streaming video (via Prime Video Direct).
• Physical products (DVDs, USBs, printed guides).

Each format has its own setup process, pros, and limitations.

 

Several Options to Sell Course Content on Amazon (Even If You Can’t Sell the Course Itself)

Just because you can’t sell a video course directly doesn’t mean you’re out of options. Amazon still offers several creative routes for getting your educational content in front of its audience. These methods revolve around transforming your course into an Amazon-approved format.

 

1. Repackage It Into a Book Using KDP

If your course has a clear structure and can be translated into text, Kindle Direct Publishing (KDP) is a strong option. You can publish your content as an eBook or paperback and start earning royalties immediately.

Why this works:

• Amazon supports KDP for self-published content.
• You can keep 70% of royalties (for ebooks priced $2.99-$9.99).
• You keep control of your pricing, layout, and distribution.

This method is ideal for creators with text-heavy courses or modules that don’t rely too much on visuals or interaction. You can also add QR codes in the book that lead to bonus materials or videos hosted elsewhere.

 

2. Create an Audiobook Version

If your course involves lectures or verbal walkthroughs, turning it into an audiobook is another smart option. Amazon owns Audible, and you can publish via the ACX platform.

Key points:

• You can narrate it yourself or work with a voice actor.
• Royalties range from 25% to 40%, depending on distribution rights.
• Great for people who want to learn on the go (commuting, exercising, etc.).

This is especially effective if you’ve already published a Kindle version. Some students prefer reading; others like to listen. With both options available, you cover more ground.

 

3. Prime Video Direct: Turning Courses into Streaming Content

For more visual or hands-on material, Amazon’s Prime Video Direct lets you upload video content. However, Prime Video Direct does not support tutorials, lectures, or broken-up lesson series; it is intended for other types of video content like films or documentaries, excluding instructional formats that resemble courses.

What you need:

• A complete, HD-quality video.
• Captions and proper formatting (Amazon has technical standards).
• A royalty model based on viewing time, rentals, or purchases.

This format works best for skill-based content: think cooking, photography, fitness, or anything you can show and explain clearly in one extended session.

 

4. Sell a Physical Copy (Yes, Really)

It might sound old school, but physical media still has a place. You can burn your course onto DVDs or load it onto USB drives and list it through Amazon Seller Central. You’ll need a seller account and either ship it yourself or use Fulfillment by Amazon (FBA).

Pros:

• Amazon allows you to sell tangible goods, even digital content in physical form.
• With FBA, you don’t have to handle logistics.

Cons:

• Higher production and shipping costs.
• Smaller, niche audience.

That said, some customers still prefer to have a physical copy they can keep or a gift.

 

5. Combine Formats for a Multi-Touchpoint Strategy

Many successful course creators use a mix of the above options to build a presence on Amazon:

• Book + Audiobook.
• eBook + DVD + bonus content via QR code.
• Streaming video + companion workbook.

Each format reinforces the other and widens your funnel. A buyer might discover your eBook, then end up on your full course site for advanced training.

 

What You’ll Need to Get Started

Regardless of format, here are the core steps you’ll follow:

• Create an Amazon KDP, ACX, Seller Central, or Prime Video Direct account.
• Prepare your content to meet Amazon’s technical standards.
• Upload and format everything properly (Amazon is strict about quality).
• Set pricing, royalties, and distribution options.
• Optimize your listing with keywords, titles, and professional visuals.

Pro tip: Always read the latest content guidelines from Amazon. These policies change, and what worked last year may get flagged today.

 

Alternatives to Amazon for Selling Courses

If your main focus is selling a video course and keeping full control over the user experience, Amazon probably isn’t the ideal home base. It was never built to host lessons, manage students, or drip content week by week. So if you’re serious about teaching online and want to offer a course that lives and breathes on your own terms – complete with progress tracking, embedded quizzes, and all the extras – there are better tools out there designed exactly for that kind of job.

That said, Amazon still has a place in the mix. Think of it less as the storefront for your course, and more like the magazine ad or entry point that gets someone curious. You can use it to publish a book version of your course, release a lecture series as a video, or put out a workbook that quietly funnels readers to your full offering. It’s not about replacing your main course platform, it’s about meeting people where they already shop, and giving them a natural path to go deeper if they want more.

 

Quick Recap: Can You Sell Online Courses on Amazon?

Not directly, no. But if you’re willing to get creative and package your content into formats that Amazon supports, the door is open.

 

What Works:

• eBooks (KDP)
• Audiobooks (ACX)
• Streaming video (Prime Video Direct)
• DVDs and USBs (Seller Central)

 

What Doesn’t:

• Direct digital course access
• Links or codes to gated platforms

Amazon doesn’t want to be a course host. But it’s still a great way to build visibility, generate leads, and earn from course-related content.

 

WisePPC: Smart Advertising Can Help Your Course Get Found

We know that getting a course on Amazon in a compliant format is just the beginning. What really drives results is visibility, and that’s where we come in.

At WisePPC, we help sellers understand exactly what’s working and what isn’t by giving them access to deep advertising and sales analytics. Whether you’re selling your course as a book, video, or bundle, we give you tools to track performance, spot missed opportunities, and adjust fast. Our platform is built to simplify complexity, so you spend less time guessing and more time growing.

We offer real-time data, automated ad optimization, and insights into what actually drives your results – ads or organic reach. If you’re using Amazon to build awareness for your course content, we can help you do it smarter. Every campaign, every product listing, every keyword you target should be backed by data you can trust. And that’s what we deliver every day.

 

To Sum Up

If you’re already putting time and effort into creating a course, there’s no reason not to extract more value from it. Amazon is one of the most trusted marketplaces on the planet, and while it’s not built for online learning, it is built for distribution.

Meet your audience where they’re already buying. Give them multiple ways to access your knowledge. And treat Amazon as part of a larger ecosystem for your course business, not a one-size-fits-all solution.

It’s not the shortcut some people are hoping for. But with a smart repackaging strategy, it’s a solid addition to your revenue mix.

 

FAQ

Selling on Amazon looks simple at first glance: pick a product, list it, and wait for sales. The catch is that not everything can be sold right away. Amazon places certain categories behind approval walls to protect buyers from counterfeits and unsafe goods. But here’s the good news, plenty of categories are still open, especially if you’re just getting started. In this guide, we’ll cut through the noise and show you exactly which products you can sell without going through the approval process, why some items are gated, and what that means for your business.

 

Understanding Gated vs. Ungated on Amazon

Gated categories are product areas where Amazon requires sellers to prove eligibility before they can list items. This often means submitting invoices, brand authorizations, or certifications. Gated categories include things like jewelry, collectible coins, fine art, and luxury watches.

Ungated categories, on the other hand, are wide open. Anyone with a professional seller account can list products in these categories as long as they follow Amazon’s general policies. They’re designed to be lower risk, easier to monitor, and safer for both buyers and sellers.

It’s also important to note that even within ungated categories, some subcategories or specific brands may still be restricted. For example, the Toys & Games category is usually open, but during the holiday season Amazon applies extra requirements.

Why Amazon Gates Certain Products

It might seem like Amazon is putting up roadblocks, but restrictions are really about protecting the ecosystem.

• Consumer safety: Items like cosmetics, supplements, and electronics need to meet safety standards. Gating helps make sure only compliant products reach customers.
• Counterfeit prevention: High-value goods such as watches, collectibles, and DVDs are easy targets for fakes, so Amazon keeps a close eye on them.
• Brand protection: Many brands want control over who sells their products. By asking for proof of authorization, Amazon respects those agreements.
• Platform trust: Ultimately, Amazon’s reputation depends on buyers feeling confident. Restrictions reduce risk and keep the marketplace reliable.

For new sellers, this explains why ungated categories exist in the first place and why they’re often the simplest way to begin.

 

Examples of Ungated Categories

So, what can you sell without approval? While Amazon has plenty of gated areas, there are still many open categories that let you list products right away. These are some of the most accessible:

• Books (non-collectibles): Selling new or used books is one of the easiest ways to get started. It’s how Amazon began as a company, and the category is still ungated. Collectible or rare editions require approval, but everyday titles are wide open.
• Home & Garden: This category covers a huge range of items, from kitchen tools and bedding to planters and outdoor lighting. It’s popular year-round and has endless opportunities for finding simple, practical products.
• Cell Phones & Accessories: Generic accessories like phone cases, chargers, and screen protectors are typically unrestricted. Just keep in mind that branded items (Apple, Samsung, etc.) may still require approval.
• Sports & Outdoors: Think yoga mats, resistance bands, water bottles, or camping gear. These are usually ungated and appeal to a wide customer base, making them great entry points.
• Musical Instruments: Beginner-level instruments and accessories such as guitar strings, drumsticks, or keyboards are generally open. Professional equipment may have more restrictions, but the basics are available to new sellers.
• Tools & Home Improvement: Everyday tools, hardware, and small DIY products are usually ungated. There’s steady demand here as people are always working on projects around the house.
• Office Products: From stationery and organizers to filing cabinets and desk supplies, this category is broad and often ungated. Some subcategories involving electronics may still have restrictions, but the basics are easy to sell.

Together, these categories give new sellers plenty of room to test ideas, list products quickly, and start learning how Amazon works without running into frustrating approval barriers.

Full List of Gated Categories on Amazon

While ungated products give you an easy entry point, plenty of categories remain gated. These require Amazon’s approval before you can list items in them. Approval often means providing invoices, brand authorization letters, or proof of compliance with regulations.

Here’s the current list of gated categories most sellers will come across:

• Alcohol
• Animals & animal-related products
• Collectible coins
• Cosmetics and skin/hair care
• Personal safety and household products
• Fine art
• Holiday selling in Toys & Games (Q4 restrictions)
• Jewelry
• Amazon Subscription Boxes
• Made in Italy products
• Music & DVD
• Automotive & Powersports (some categories)
• Services (home services, installation, etc.)
• Sports collectibles
• Streaming media players
• Video, DVD & Blu-ray
• Watches

It’s also worth noting that brand gating applies across multiple categories. Even if the category itself is open, certain brands (especially luxury, designer, or high-profile ones) are restricted. Without brand authorization, you can’t list them.

For new sellers, this list is a reminder: if you stick to ungated categories in the beginning, you can save yourself the hassle of applying for approval and focus on building your account’s performance first.

 

How WisePPC Helps Sellers Navigate Gated and Ungated Categories

Knowing which products are gated is just the first step. The real challenge for sellers is figuring out how to spend their time and budget wisely once they start listing products. That’s where we come in at WisePPC.

We’re an Amazon Ads Verified Partner, which means our platform meets Amazon’s standards for expertise, data accuracy, and compliance. More importantly, it means you can trust that the insights we provide are directly aligned with Amazon’s own systems.

Our toolkit was built to take the guesswork out of selling. With more than 30 metrics tracked in real time, you can quickly see how your ads are performing, which products are driving sales, and where your money might be going to waste. Instead of juggling spreadsheets or waiting for outdated reports, you get a live view of your campaigns and sales across Amazon and other marketplaces.

Some of the advantages sellers gain with WisePPC:

• Centralized analytics: View ad performance, organic sales, and conversions in one place without relying on multiple third-party tools.
• Automated optimization: Get clear signals on which campaigns need attention, from wasted ad spend to underperforming keywords.
• Scalability: Whether you’re testing a handful of products in ungated categories or managing thousands across different accounts, our platform grows with you.
• Historical data access: Unlike Amazon’s 60–90 day limit, we store your data for years, giving you long-term insights into trends and seasonality.
• Real-time decision making: Metrics like TACoS, ACOS, CTR, and profit are updated live so you can adjust before small problems become costly.

We know that selling on Amazon can be overwhelming, especially when you’re still figuring out the difference between gated and ungated categories. Our goal at WisePPC is to simplify that process. By combining powerful analytics with intuitive tools like bulk updates, advanced filters, and placement performance analysis, we give you the clarity to focus on what matters most: growing your business.

How to Check If a Product Needs Approval

Amazon makes it relatively straightforward to see whether a product requires approval, but it’s worth getting comfortable with the process before you start sourcing inventory. Here’s how it works:

1. Log into Seller Central. Head to your Amazon Seller Central account, where all product listings are managed.
2. Go to Inventory. From the main menu, select Inventory and then choose Add a Product.
3. Enter the product details. You can search using a product identifier like a UPC, ASIN, ISBN, or EAN. This step lets Amazon pull up the exact item.
4. Look for restrictions. If the product falls into a gated category, you’ll see a message such as “Show Limitations” or “Listing Limitations Apply.” Clicking this will reveal what kind of approval you need.
5. Decide your next step. You can either apply for approval right away or choose to move on and focus on products that are ungated.

While this manual method works, it can get repetitive if you’re researching dozens of products. That’s where third-party tools save time. These platforms scan listings for you and highlight restrictions in advance, so you don’t waste money on inventory you can’t sell. Some even offer bulk restriction checkers, letting you analyze thousands of ASINs at once.

For new sellers, combining Seller Central’s built-in checks with one of these tools is usually the most efficient way to avoid surprises.

 

Why Some Sellers Still Go After Gated Categories

Ungated products are the obvious entry point, but as sellers gain more experience, many look toward gated categories. The appeal is clear. These areas often have less competition, since not everyone can get approved to sell in them. With fewer sellers fighting for the same buyers, profit margins can be higher and the market a little less crowded.

Gated categories also tend to attract more specialized niches. Luxury watches, fine art, and high-end collectibles are examples where customers are willing to pay more and expect a higher level of trust. Being able to operate in these spaces not only opens doors to premium markets but also signals credibility. When customers see that you’re approved to sell in restricted areas, it adds weight to your reputation as a professional seller.

That said, jumping straight into gated categories isn’t always the smartest move. The approval process can be demanding, and the risks are higher if you don’t yet know how to navigate Amazon’s systems. For most new sellers, the smarter strategy is to first build a solid track record in ungated categories, then use that experience to move into restricted markets later on.

 

Benefits of Selling Ungated Products

Starting with ungated categories gives you a smoother, less stressful path into Amazon selling. Instead of wrestling with paperwork or waiting weeks for a response, you can focus on actually learning the ropes. Some of the biggest advantages include:

• Faster start: With ungated products, you don’t have to sit around waiting for Amazon’s approval process. You can list items right away and start seeing how the system works from day one.
• Lower barriers: There’s no need to submit invoices, letters of authorization, or compliance documents. That means less upfront hassle and lower startup costs.
• Practice ground: Open categories give you space to experiment. You can learn how to create listings, manage stock levels, test advertising campaigns, and figure out how to respond to customer feedback without the added stress of strict restrictions.
• Reduced risk: Since the compliance requirements are lighter, there’s less chance of accidentally breaking rules that could suspend your listings. This makes ungated categories especially appealing for new sellers still building confidence.

The real value goes beyond convenience. By starting in ungated categories and proving you can sell successfully, you build account history and credibility. Over time, that positive track record can make it much easier to get approved for gated categories if you decide to branch out later.

Things to Watch Before Choosing a Product

Even if a product falls into an ungated category, that doesn’t automatically make it a smart choice. Success on Amazon depends on more than just eligibility. Here are a few factors every seller should weigh before committing to a product.

 

1. Check the Demand

Start with the basics: are people actually buying this item? Tools that show keyword search volume or sales estimates can help you measure demand. If a product has little to no activity, it may not be worth the effort, no matter how easy it is to list.

 

2. Size Up the Competition

High demand usually attracts lots of sellers. Before you dive in, look at how many competitors are already offering the same product. If the top listings are crowded with established sellers with thousands of reviews, it can be tough to break in. On the flip side, products with steady demand but only a handful of sellers can present great opportunities.

 

3. Think About Seasonality

Some items sell all year, while others spike only during certain months or holidays. Seasonal products can be profitable, but they also tie up capital and storage space until the right time of year. If you’re just starting out, steady year-round products often provide a smoother learning curve.

 

4. Understand the Costs

It’s not just about the purchase price. Factor in shipping fees, Amazon storage costs, fulfillment charges, and returns. A product that looks profitable on paper can quickly shrink to razor-thin margins once all expenses are accounted for.

 

5. Consider Your Interest and Knowledge

Selling something you understand or care about can make the process easier and more sustainable. When you’re familiar with the product, you’re better equipped to write strong listings, answer customer questions, and spot quality issues before they become problems.

 

Final Thoughts

Selling on Amazon without approval is not only possible, it’s often the best way to start. By focusing on ungated categories like books, home goods, or sports equipment, you can list products quickly, avoid compliance headaches, and start generating revenue right away.

As you gain experience, you’ll learn the ins and outs of product research, inventory management, and Amazon’s policies. That foundation makes it much easier to eventually branch into gated categories if you choose.

The key takeaway is simple: don’t overcomplicate things at the beginning. Start where the barriers are lowest, focus on products you can sell today, and build momentum from there.

 

Frequently Asked Questions

If you’ve been running ads on Amazon, you’ve probably heard people talk about TACoS. No, not the kind you eat, but the metric that shows how much your advertising really costs in relation to all your sales, not just the ones driven by ads. It’s one of those numbers that looks simple on paper but says a lot about how healthy your business is. In this article, we’ll break down what TACoS means, how to calculate it, and why it gives you a more complete picture than just watching ACoS alone.

 

Understanding TACoS

TACoS measures the ratio of your ad spend against your total revenue, which includes both ad-driven and organic sales.

The formula is straightforward:

TACoS = (Ad Spend ÷ Total Revenue) × 100

For example, imagine you spend $1,000 on ads. If your total revenue for that period is $10,000, your TACoS works out to 10 percent. But if your revenue drops to $5,000 while ad spend stays the same, your TACoS instantly doubles to 20 percent. That shift tells you something important: a higher share of your sales is now dependent on advertising.

This is why TACoS is so valuable. It’s not just another efficiency metric that shows how well ads are performing on their own. Instead, it reflects the relationship between advertising and your entire business. A low or stable TACoS suggests that ads are fueling growth without dominating your revenue stream, while a rising TACoS signals increasing reliance on paid traffic. In other words, this single number acts as both a performance check and a broader health indicator for your Amazon operation.

TACoS vs ACoS: The Key Difference

Most sellers start with ACoS (Advertising Cost of Sale) because it’s the easiest to grasp. The formula is simple:

ACoS = Ad Spend ÷ Ad Revenue

If you spend $500 on ads and make $2,000 in ad-attributed sales, your ACoS is 25%. That tells you how efficient your ad campaigns are at turning spend into sales.

But here’s the catch: ACoS only looks at the sales generated directly from ads. It ignores what happens next. If your ads push your product higher in search results and drive more organic visibility, those extra sales don’t show up in your ACoS number.

That’s where TACoS (Total Advertising Cost of Sale) comes in. TACoS measures:

TACoS = Ad Spend ÷ Total Revenue (Ad + Organic)

This broader formula shows how ads fit into the bigger picture of your Amazon business. Instead of just looking at what you spent to get a sale from an ad, TACoS reveals how your ad investment is helping your entire catalog grow.

Think of it this way:

• ACoS is narrow. It’s like checking how well one branch of the tree is growing.
• TACoS is wide. It looks at how the whole tree is benefiting from the sunlight and water you’re pouring in.

If you only track ACoS, you might shut down campaigns that look “expensive” because their direct return is weak. But those same campaigns could be improving your keyword rankings, lifting organic sales, and even strengthening your brand visibility. TACoS captures that ripple effect and helps you avoid cutting off growth too early.

 

Why TACoS Matters

Many sellers fall into the trap of chasing a “perfect” ACoS. They’ll celebrate a low number or panic over a high one without stopping to ask if it reflects what’s really happening in their business. The truth is, ACoS on its own can be misleading. TACoS steps in to give you a broader and more realistic perspective.

Here’s what it helps you see:

1. Profitability after ads: TACoS looks at the relationship between ad spend and your total sales. If your TACoS is shrinking while revenue grows, it means ads are helping the business scale profitably. If it’s climbing, it could be a sign that ads are eating into margins or that organic growth isn’t keeping pace.
2. Organic growth impact: One of the biggest reasons TACoS matters is its ability to highlight whether ads are boosting your organic rank. Ideally, ad-driven sales should feed into better search placement, more reviews, and stronger visibility, which then generate organic sales. If TACoS isn’t improving, it may mean your ads are not translating into long-term gains.
3. Dependency on ads: TACoS also tells you how reliant your business is on constant ad spend. If you stopped running ads tomorrow, how much of your revenue would disappear? A lower TACoS often means your business has a healthier balance of organic and paid sales. A very high TACoS, on the other hand, can reveal that you’re essentially renting sales through ads rather than building a sustainable presence.

In other words, TACoS doesn’t just measure efficiency. It measures resilience. It shows whether your ads are fueling lasting growth or if they’re just a temporary engine that stalls the moment you pull back on spend. That’s why serious sellers look at TACoS as a north star for long-term strategy, not just as another number on a dashboard.

 

How We Use TACoS at WisePPC

At WisePPC, we look at TACoS as more than just another number in a spreadsheet. It’s a way to connect ad performance with the bigger story of how your business grows. That’s why our platform is built to track TACoS alongside other critical metrics like ACoS, CTR, profit, and organic sales.

Because we’re an Amazon Ads Verified Partner, we have direct integrations that let us pull in real-time data and highlight the exact factors driving your TACoS up or down. Instead of juggling reports or waiting days to see the impact of your campaigns, you can view changes instantly and act before wasted spend gets out of hand.

Some of the ways WisePPC makes TACoS analysis easier:

• Centralized analytics: All your ad and sales data in one clean dashboard, so you can see both paid and organic performance together.
• Bulk updates: Apply changes across thousands of campaigns or targets with just a few clicks, saving hours of manual work.
• Advanced filtering: Segment campaigns by cost type, bid strategy, or placement to spot patterns that affect TACoS.
• Long-term history: While Amazon only stores 60–90 days of data, we keep years of performance insights, making it easier to track trends and seasonality.
• Real-time alerts: See which campaigns are dragging your TACoS upward and which ones are driving sustainable growth.

For us, TACoS isn’t just about cost control. It’s about making smarter decisions: when to scale, when to pause, and how to build a business that isn’t 100% dependent on ads. By combining clear analytics with automation and actionable insights, WisePPC helps sellers cut wasted spend, grow faster, and keep TACoS moving in the right direction.

 

What Makes a “Good” TACoS and How Sales Cycles Affect It

There isn’t a single number that defines a “good” TACoS. The right range depends on your margins, product category, and growth goals. That said, most sellers find themselves aiming for single digits.

• 5-10% TACoS: A healthy target for established brands with steady organic traffic.
• 10-15% TACoS: Typical for sellers still scaling, where ads are doing more of the heavy lifting.
• Above 20% TACoS: Often a warning sign of heavy ad dependency or under-optimized listings.

On the flip side, a very low TACoS (1-2%) isn’t automatically a badge of honor. It can mean you’re leaving growth opportunities on the table by not investing enough in ads to defend rankings or expand reach.

Numbers alone don’t tell the whole story, though. TACoS also reflects the sales cycle between ads and organic rank:

• Positive cycle: Increased ad spend leads to more ad sales, which boost keyword rankings, which in turn generate more organic sales. As organic sales grow, TACoS trends downward.
• Negative cycle: Pulling back on ad spend cuts ad sales, lowers rankings, and reduces organic visibility. That loss of momentum often pushes TACoS higher and eats into profitability.

A “good” TACoS, then, isn’t just a percentage. It’s one that reflects a healthy cycle where ads spark organic growth instead of masking weak fundamentals. Knowing where you are in that cycle helps you decide whether to keep fueling ads or adjust strategy before profitability slips.

How to Lower TACoS

Lowering TACoS doesn’t just mean slashing ad spend. It’s about balancing efficiency and growth. Here are practical ways sellers reduce TACoS:

 

1. Optimize Product Listings

• Use high-quality images, clear titles, and keyword-rich descriptions.
• Add bullet points that highlight benefits, not just features.
• Encourage reviews to boost social proof.

A better listing means higher conversion rates, which reduces how much you need to spend on ads to drive sales.

 

2. Smarter Keyword Strategy

• Research winning keywords, not just high-volume ones.
• Add negative keywords to cut wasted clicks.
• Refine targeting to capture buyers closer to making a decision.

 

3. Campaign Adjustments

• Monitor bids and placements regularly.
• Shift budget toward campaigns with lower ACoS and proven conversions.
• Test Sponsored Products, Brands, and Display to see which mix works best.

 

4. Pricing and Promotions

• Use competitive pricing to improve conversion rates.
• Run limited-time coupons or Lightning Deals to spark volume and reviews.

 

5. Boost Organic Visibility

• Improve backend keywords and Amazon SEO.
• Keep listings updated with fresh content.
• Address Q&A and reviews to build trust.

 

When a Higher TACoS Is Okay

It’s easy to panic when TACoS starts climbing, but context matters. Not every increase is a bad sign. In fact, there are situations where a higher TACoS is both expected and strategic.

Take new product launches, for example. At the start, you’re relying almost entirely on ads to get eyes on your listing. Organic rankings don’t happen overnight, so TACoS will naturally spike. That investment is the cost of breaking into the market, and over time, if the product gains traction, organic sales should catch up and bring TACoS back down.

Seasonal events tell a similar story. During big shopping moments like Prime Day, Black Friday, or the holiday rush, ad spend tends to surge faster than organic sales. TACoS often rises in these windows, but sellers accept it because the trade-off is volume, visibility, and a chance to capture new customers who might buy again later without ads.

There are also times when the goal isn’t just to sell but to push competitors out of key positions. A deliberate market share grab usually requires aggressive ad spending, which inflates TACoS in the short run. While that can look inefficient on paper, the longer-term payoff is securing rank and building brand recognition.

The key is to know the difference between a healthy, intentional spike and one that signals inefficiency. If TACoS is high but aligned with your strategy: launching, seasonality, or competitive positioning, it’s not necessarily a problem. The danger comes when it stays elevated with no clear reason or without any sign of eventual payoff.

Common Mistakes Sellers Make With TACoS

TACoS is simple to calculate, but misinterpreting it can lead to costly decisions. Here are some of the pitfalls we see sellers run into:

1. Only watching ACoS: Many sellers obsess over ACoS because it’s right there in the ad console, but ACoS alone doesn’t tell you whether ads are improving organic rank or building long-term profit. Ignoring TACoS can leave you thinking a campaign is failing when it’s actually fueling sustainable growth.
2. Chasing zero TACoS: Lower isn’t always better. Some sellers try to drive TACoS as close to zero as possible, slashing ad budgets to save costs. The problem is that this often kills momentum, reduces visibility, and makes you vulnerable to competitors who are willing to invest. A healthy TACoS should balance profitability with growth, not eliminate ad spend altogether.
3. Over-cutting budgets: Pulling back too aggressively when TACoS starts to creep up can backfire. Yes, trimming wasted spend is smart, but cutting campaigns too early can start a negative sales cycle where lower ad sales hurt rankings, which in turn reduces organic traffic. Recovering from that kind of drop can take months.
4. Not segmenting products: Looking only at account-level TACoS hides the fact that different products perform differently. A hero product with strong reviews may run profitably at a lower TACoS, while a new launch will need a higher one to gain traction. Treating all products the same leads to poor resource allocation and missed opportunities.

In short, the mistakes come down to chasing short-term efficiency at the expense of long-term growth. Sellers who use TACoS effectively know it’s not about hitting one magic number but about reading the trend, understanding the context, and making adjustments that fit each stage of the product lifecycle.

 

Practical TACoS Benchmarks for Sellers

No two Amazon businesses look exactly alike, but having some reference points can make it easier to gauge whether your TACoS is headed in the right direction. While the exact percentage depends on your margins, category, and strategy, these ranges can serve as a practical framework:

 

0-5% TACoS

This usually signals a brand with strong organic presence, where the bulk of sales are happening without heavy ad support. While that may look ideal on the surface, there’s also a risk here: underinvesting in ads can make you vulnerable to competitors who are willing to spend. A very low TACoS might mean missed growth opportunities, especially in competitive niches.

 

5-10% TACoS

A sweet spot for many mature accounts. At this level, ads are contributing to growth without draining profitability. It often reflects a balanced strategy where organic rankings are stable, listings are optimized, and ad spend is being used strategically to defend positions or capture incremental traffic.

 

10-20% TACoS

Common for sellers in growth mode. Here, you’re using ads more aggressively to win rank, build review volume, and expand reach. Profit margins may be slimmer in the short term, but the long-term payoff is improved visibility and stronger organic sales. This range isn’t unhealthy—it just reflects a stage of investment.

 

20%+ TACoS

 A clear sign to pause and evaluate. At this point, you may be overspending on ads relative to your revenue, or your listings aren’t converting well enough to support the spend. Sometimes it happens during a new launch, which can be fine if the goal is market share. But if it persists, it usually means you’re too dependent on ads and need to improve fundamentals like listing quality, pricing, or targeting.

The key is not to treat these numbers as rigid rules but as checkpoints. A TACoS of 15% might be perfect for a seller trying to scale, while the same number could raise concerns for a brand that should already be running profitably. What matters most is the trend over time—whether TACoS is stabilizing, creeping up, or gradually falling as organic sales grow.

 

Final Thoughts

TACoS is one of those metrics that doesn’t just tell you how your ads are doing, but how your entire Amazon business is performing. It highlights whether your ad dollars are building long-term growth or just buying short-term clicks.

Smart sellers use ACoS to fine-tune campaigns, but they use TACoS to steer the bigger picture. If you track it regularly, spot the trends, and adjust your strategy, TACoS can be the difference between running campaigns that look good on paper and running a business that actually grows.

 

Frequently Asked Questions

If you’ve ever stared at Amazon’s endless product catalog wondering, “What should I sell?”, you’re not alone. Between the trending gadgets, kitchen organizers, and oddly specific fitness gear, figuring out what actually moves and makes money can feel like a guessing game. But it doesn’t have to be. The most successful Amazon sellers don’t rely on luck. They use a mix of data, observation, and tooling to cut through the noise and find opportunities with real sales potential and manageable competition. In this guide, we’ll walk through how to do just that, step by step. Whether you’re brand new to the platform or trying to scale smarter, the goal is simple: help you find products worth selling, not just products that look good on paper. Let’s get into it.

 

Why Product Selection Matters More Than Ever

With more than 60% of Amazon’s sales now coming from third-party sellers, competition is fierce. You’re not just trying to sell a product – you’re entering a space where margins are tight, reviews matter, and attention is hard to earn. That’s why choosing the right product upfront can make or break your entire business.

The wrong product can leave you with slow-moving inventory, negative reviews, and profit margins that vanish after fees. The right one, though, opens the door to compounding success: repeat customers, organic ranking, and scalable profits. It all starts with what you choose to sell.

Common Mistakes New Sellers Make

Before we dive into the steps for finding great products, it’s worth highlighting a few traps many new sellers fall into. Avoiding these from the start can save you time, money, and a lot of frustration.

• Chasing viral trends blindly: Just because something’s popular doesn’t mean it’s profitable or sustainable. By the time you jump in, the market may already be saturated.
• Ignoring costs: Amazon’s fees, shipping, returns, and advertising eat into margins fast. What looks like a great seller on the outside may leave you with pennies after costs.
• Picking overly saturated niches: Some product categories are dominated by well-established sellers with thousands of reviews and high ad budgets. Without a strong differentiator, new sellers struggle to gain traction.
• Not thinking long-term: It’s easy to get excited about a product that sells, but can it scale? Does it lead to other complementary products? If not, you may find yourself stuck with a one-product store.

These mistakes are common, but also avoidable. That’s why understanding the process behind smart product research is so important before you commit to inventory or launch.

 

How WisePPC Helps You Validate Product Opportunities

At WisePPC, we’ve seen firsthand how critical data is to the product selection process. Finding a great idea is only half the battle, understanding how it performs once it’s live is where real strategy begins.

That’s where we come in.

Our platform was built to give sellers a clear, honest view of their product and ad performance across the entire lifecycle. From day one, you can:

• Track 30+ key metrics in one place, including TACoS, conversion rates, ASP, and profitability trends
• Dive into granular, hourly data by product, keyword, or placement to understand what’s driving actual sales
• Spot product opportunities based on long-term historical performance, not just last week’s trend

We also help you test and scale product launches smarter. With bulk actions, advanced filtering, and real-time anomaly detection, you can quickly identify which SKUs are worth doubling down on, and which are costing you more than they bring in.

And because we’re an Amazon Ads Verified Partner, you can trust that our insights are built on clean, compliant, Amazon-authorized data.

In short, once you’ve picked your product, WisePPC helps you prove it was the right move, and gives you the visibility to make the next one even better.

7 Smart Steps to Find Profitable Products on Amazon

Finding a winning product isn’t about luck, it’s about following a clear, repeatable process. Below, we’ve broken it down into 7 practical steps that walk you through everything from early research to final validation. Whether you’re launching your first product or refining your next pick, this framework helps you stay focused and avoid guesswork.

 

1. Start With a Clear Product Criteria

Before diving into the tools, set a few non-negotiables. Knowing what you want helps filter out what you don’t.

Here are a few baseline filters most sellers stick to:

• Lightweight and compact: Smaller items are cheaper to ship and store. This reduces FBA storage fees and shipping complications, especially for new sellers.
• Stable or evergreen demand: Avoid trendy one-hit wonders unless you have fast logistics.
• Low to moderate competition: Products with fewer than 400 reviews are easier to enter.
• Healthy profit margin: Aim for 25-30% minimum after fees, shipping, and ads.
• Simple to manufacture: Avoid complicated electronics or anything that breaks easily.

You’re not just picking something to sell. You’re choosing what kind of problems you’re willing to deal with.

 

2. Check Amazon’s Own Data First

You don’t need fancy software to start researching. Amazon’s built-in data sources are a goldmine if you know where to look.

• Best Sellers Lists: Updated hourly, these show what’s selling well right now. Dive into categories and subcategories that interest you.
• Movers & Shakers: Focuses on products that have gained popularity fast. Great for spotting emerging trends.
• Hot New Releases: Useful if you’re considering launching something with a fresh spin.
• Most Wished For: Gives insight into what people are actively saving or gifting.

Explore listings with moderate review counts but high BSR (Best Seller Rank). These are often underdeveloped listings in high-interest niches.

 

3. Use Third-Party Tools to Go Deeper

Once you’ve narrowed down some ideas, this is where tools like Helium 10, Jungle Scout, and AMZScout come into play. They help you validate assumptions with real numbers.

Use Helium 10’s Chrome Extension:

• Run Xray on a product results page to see estimated sales, pricing, and review counts.
• Use Cerebro to reverse-engineer competitor keywords.
• Try Magnet to pull keyword suggestions with search volume.

Other tool features worth using:

• Review count filters to find low-competition listings
• Revenue trends to confirm seasonality or steady demand
• FBA fee calculators to double-check profit margins

These tools help you spot opportunities that look good on the surface but also check out behind the scenes.

 

4. Find the Gaps in Customer Reviews

If a product has hundreds of reviews but still sits at 3.9 stars, that’s a sign. Read through the negative feedback. People will tell you exactly what to improve.

Look for patterns like:

• Poor packaging or cheap materials
• Inaccurate sizing or vague instructions
• Missing features that buyers expected

This is how new sellers enter competitive spaces: by fixing what others missed.

You can also turn these review gaps into bullet points on your listing. Preempt concerns, and you’ll convert better.

 

5. Look for Multiple Products With Strong BSRs

A single product with a good rank might just be a lucky outlier. But if multiple variations of that product type all rank well? That’s a signal.

Example: Instead of going after a #1 BSR yoga mat, dig into categories where five or six items rank under #5,000. That shows consistent demand.

Also check if the product appears in more than one category with decent rankings. Cross-niche BSR strength = higher resilience.

 

6. Spot Emerging Trends Outside Amazon

Sometimes the best-selling products on Amazon started trending elsewhere. Social media platforms like TikTok and Instagram often spark demand before it reaches marketplaces.

Ways to tap in:

• Check trending hashtags like #amazonfinds or #tiktokmademebuyit
• Use Google Trends to validate rising interest over time
• Join niche Reddit communities where early adopters hang out

Trend chasing can be risky, but it’s also where big wins happen fast. Just don’t go all-in without backup.

 

7. Validate With the Product Opportunity Explorer

Amazon’s own Product Opportunity Explorer gives you access to niche-level analytics:

• Search volume over time
• Number of sellers in a niche
• Average price and unit count
• Seasonality trends

This is especially helpful if you want to avoid oversaturated markets before you commit. Unlike Best Seller lists, this tool gives you patterns, not just snapshots.

Use it to answer:

• Is this niche growing or shrinking?
• Can I price competitively and still make a profit?
• Are customers actually buying, or just browsing?

Sourcing: Match Product to Your Business Model

How you source your product isn’t just a back-end detail, it directly affects your pricing, profit margins, inventory management, and long-term growth. The sourcing route you choose should align with your budget, business goals, and how hands-on you want to be.

Here’s a breakdown of the most common sourcing methods and what they look like in practice:

• Print on Demand is a great option for low-risk experimentation. You don’t need to hold inventory, which makes it ideal for testing designs or niches with minimal upfront cost. The trade-off? Lower profit margins and less control over product quality or shipping times.
• Wholesale lets you tap into already-successful products. You buy in bulk from established brands and resell at a markup. It’s simpler than launching your own brand but can come with tighter competition and lower flexibility on pricing.
• Private Label is where you take a generic product and rebrand it as your own. This model requires more time and money upfront, including packaging design, manufacturer sourcing, and brand building, but offers more control over pricing, branding, and long-term customer loyalty.
• Retail Arbitrage involves buying discounted or clearance items from local stores and reselling them on Amazon. It’s quick to start and requires little capital, but it’s very hands-on and hard to scale sustainably over time.
• Direct from Manufacturers (especially overseas) gives you full customization power. If you want to create something unique or significantly undercut competition, this route makes sense, but it also means negotiating minimum order quantities, managing shipping logistics, and tying up more capital early on.

Ultimately, your sourcing model should reflect how much time you can commit, how much risk you’re willing to take, and what kind of business you’re trying to build. There’s no one-size-fits-all answer, but picking the wrong model for your goals can slow you down before you even get started.

 

Final Check: Can It Scale?

Before you pull the trigger on a new product, it’s worth stepping back to ask a bigger question: what happens if it actually works? A niche might look perfect on paper: low competition, healthy margins, consistent demand, but if it maxes out at $2,000 a month in revenue, you’ll hit a ceiling pretty fast. That’s fine if you’re building a side hustle, but not ideal if you’re aiming for something more sustainable or full-time.

Think about where the product fits within a broader ecosystem. Can it be the first of several related SKUs? Are there obvious upsell opportunities or bundle variations? Is this the kind of product that could attract repeat buyers, or are you stuck finding new customers every single time? These aren’t just hypotheticals, they’re indicators of whether your product has real room to grow.

In the long run, the most successful Amazon products don’t exist in a vacuum. They act as entry points into a brand, a catalog, or a buying habit. If your idea doesn’t lead anywhere beyond itself, you might want to keep looking.

 

Closing Thoughts

Finding profitable Amazon products to sell in 2025 isn’t about getting lucky. It’s about using the data that’s already available, paying attention to what buyers actually want, and being honest about what you’re capable of managing.

It’s work, yes. But it’s also learnable. And once you’ve done it right the first time, the next product gets easier.

Use the tools. Pay attention to the signals. And above all, pick something you’re okay building a business around.

More than ever, Amazon rewards the sellers who do their homework.

 

FAQ

You’ve probably seen Kindle books while browsing Amazon. What you might not realize is that a huge chunk of those titles weren’t published by traditional publishers, they were uploaded by everyday writers using Amazon KDP. Amazon Kindle Direct Publishing (KDP) has completely changed the way books are published. You don’t need a book deal, an agent, or a warehouse full of printed copies. If you’ve written a manuscript, you can turn it into a live product on Amazon: digital, print, or both, in a matter of days. But what exactly is Amazon KDP? How does it work, and is it actually worth using in 2025? That’s what we’ll break down in this article, with zero jargon and no fluff,  just the stuff real authors care about.

 

What Is Amazon KDP?

Amazon KDP stands for Kindle Direct Publishing. It’s Amazon’s self-publishing platform that lets you upload, publish, and sell your books in digital (Kindle) and paperback formats. With KDP, you’re not asking anyone for permission. You can publish your work for free, set your own price, and reach readers across the globe.

Unlike traditional publishing, you don’t need an agent or publisher. You handle everything yourself or with freelancers you hire. Amazon provides the tools, and you bring the content.

How Does It Work?

The process is surprisingly simple and beginner-friendly. Here’s a step-by-step breakdown:

1. Create a free KDP account using your existing Amazon login or sign up with a new email.
2. Upload your manuscript in a compatible format like .docx, PDF, ePub, or a Kindle-ready file. Make sure it’s properly formatted for digital or print reading.
3. Design a book cover, either by using Amazon’s free cover creator or uploading your own professionally designed artwork.
4. Enter all your book details – this includes the title, subtitle (if any), author name, a compelling book description, keywords for search visibility, and relevant categories to help readers find your book.
5. Choose your pricing and royalty plan. You can opt for 35% or 70% royalty rates depending on your ebook price and distribution preferences.
6. Preview and publish. Double-check everything using Amazon’s preview tools, then hit publish.

Once your book is submitted, Amazon reviews the file and metadata to ensure everything meets its guidelines. This usually takes between 24 and 72 hours. When approved, your book goes live on the Kindle Store. Readers can start buying your ebook, ordering print copies, and leaving reviews.

Amazon takes care of listing your book, delivering digital downloads or printed versions, handling customer service, and providing you with a dashboard to monitor sales and earnings in real time.

 

Who Can Use KDP?

Anyone. That’s kind of the point.

You don’t need to be a professional writer or have any publishing background. Many authors are first-timers, and some are simply publishing journals, planners, or children’s books with illustrations. As long as you own the rights to the content, you’re good to go.

Students, bloggers, coaches, freelancers, and even retirees use KDP to turn their knowledge or stories into passive income.

 

Using Tools Like WisePPC to Go Beyond the Basics

If you’re ready to go beyond just uploading your book and hoping for the best, we built WisePPC to help you do exactly that. As an Amazon Ads Verified Partner, we work with self-publishers who want to make smarter, faster, and more informed decisions about how they advertise their books and grow their sales.

We know that Amazon’s native ad reports only show you a short slice of the picture, usually just 60 to 90 days. That’s not enough to understand seasonality, test long-term ad strategies, or optimize across multiple titles. With WisePPC, you get historical data that sticks around, flexible tools to dig into your performance, and clear visuals that make your ad metrics easier to act on.

How We Help Authors Using Amazon KDP

• Track over 30 metrics, including TACOS, ACOS, CTR, and profit, in real time
• Compare ad performance across books, campaigns, and keywords with customizable charts
• Use bulk editing tools to make large-scale updates in just a few clicks
• Segment data by bid strategy, placement, match type, or campaign type to see what really works
• Identify wasted spend and underperforming targets with gradient-based performance highlighting
• Keep historical records indefinitely, even if Amazon deletes them from Seller Central

We designed WisePPC so that even if you’re managing ten books or just one, you can see exactly what’s driving results and where to optimize. Whether you’re running Amazon ads for the first time or fine-tuning a full book funnel, we’re here to help you scale with clarity and confidence.

WisePPC is a verified Amazon Ads partner that offers advanced analytics, campaign optimization tools, and long-term performance tracking. While Amazon’s native reporting only covers a 60- to 90-day window, WisePPC keeps your campaign data indefinitely, helping you make decisions based on long-term trends, not guesswork.

Why So Many People Use Amazon KDP

Amazon dominates the ebook market, controlling more than two-thirds of it. That means your book instantly becomes available to millions of Kindle users. But it’s not just the reach. 

Here’s why so many authors choose it:

• Free publishing with no upfront cost: You don’t pay to list your book. Amazon only takes a cut after you make a sale.
• Global distribution: Your ebook or paperback can be purchased in dozens of countries. You don’t need to manage regional stores or separate listings.
• High royalties: You can earn up to 70% on ebooks priced between $2.99 and $9.99. That’s significantly more than many traditional publishing deals.
• Print-on-demand for paperbacks: No inventory required. When someone buys your print book, Amazon prints and ships it automatically.
• Real-time analytics: You get a live dashboard to track royalties, page reads (if you’re in Kindle Unlimited), and overall performance.
• Update your book anytime: Spotted a typo? Need to rework your description? Want to change the price? No need to go through a publisher or wait weeks. You can edit and republish with just a few clicks.

In short, Amazon KDP gives authors the tools and reach of a massive platform while keeping control firmly in their hands. That mix of autonomy, visibility, and low barrier to entry is a big part of why KDP remains the go-to choice for so many first-time (and repeat) authors.

 

What Can You Publish?

One of the things that makes Amazon KDP so appealing is the flexibility in what you can publish. As long as your content follows Amazon’s publishing guidelines, you’re free to explore just about any genre or format. Fiction is a big one, with authors releasing everything from romance and science fiction to thrillers, fantasy, and historical stories. Nonfiction also does well, especially in areas like business, self-help, health, and cookbooks.

Children’s books and educational materials are also widely published through KDP, often with colorful illustrations and simple layouts that work well on both Kindle and in print. Then there’s the low-content category, which includes journals, planners, notebooks, and even coloring books. These are especially popular among first-time KDP publishers because they don’t require extensive writing, yet still offer strong earning potential if done right.

The beauty of KDP is that it gives you room to experiment. Whether you want to publish a full-length novel, a short how-to guide, or a series of themed notebooks, the platform is open to all of it.

 

How Much Can You Make (and What Will It Cost You)?

This is the question everyone asks. And the answer is: it depends. Some authors barely break even. Others make thousands each month. A lot rides on the niche you’re in, the quality of your writing and presentation, how well you market your book, your keyword strategy, and how many titles you publish.

If you price your ebook between $2.99 and $9.99, Amazon lets you earn up to 70% in royalties. For paperbacks, the royalty rate is 60%, minus the cost of printing. Payments are made monthly, roughly 60 days after the end of the month when the sale occurs.

Now, let’s talk costs. Publishing on KDP is technically free, but realistically, there are a few things you’ll probably want to invest in:

• Editing: Grammar, clarity, and overall flow matter
• Cover design: Like it or not, people judge books by their covers
• Formatting: Getting your file Kindle-ready and print-friendly
• Marketing: Whether that’s Amazon ads, promo platforms, or social media tools

You can try handling some of these yourself, but many authors find that outsourcing leads to a better product and saves a lot of time. It’s about finding the right balance between budget, quality, and your own skillset.

What About the Competition?

Let’s be honest, Amazon KDP is a busy place. Thousands of books go live every day, and yes, that makes it competitive. But that doesn’t mean you’re doomed to fail. A lot of new authors do find traction, especially when they take the time to identify a niche that isn’t already overflowing with similar titles.

Instead of going broad with categories like “romance” or “self-help,” it’s smarter to focus on specific subgenres or audiences. Tools like ZonGuru or Helium 10 can help you figure out what readers are actually searching for. The more clearly your book speaks to a particular group, the more likely it is to gain visibility and sales.

Of course, there are common pitfalls that hold many first-time authors back:

• Poor formatting that makes the book frustrating to read
• Unclear or overly long descriptions that don’t sell the story
• Titles or covers that don’t grab attention or match the genre
• No keyword strategy, so the book is hard to find
• Publishing and then doing nothing to promote it

Uploading your manuscript is just one step. To stand out, you also need to think like a marketer and a publisher. That means presenting your book well, knowing who it’s for, and giving it a real chance to succeed in a crowded marketplace.

How to Succeed with Amazon KDP

If you’re hoping to stand out in the sea of Kindle titles, it’s not just about writing a good book. Success on KDP often comes down to how well you present and promote your work. Here’s what tends to move the needle:

 

1. Focus on Quality First

Before you think about ads or SEO, your book needs to be solid. That means a clear structure, strong writing, and no distracting grammar mistakes. A polished book earns more trust from readers and leads to better reviews, which ultimately drives more organic visibility.

 

2. Get Smart with Keywords and Categories

KDP gives you the option to choose keywords and categories that influence how and where your book appears on Amazon. Tools like Publisher Rocket or the keyword planner in WisePPC (for those running ads) can help you find relevant, high-volume terms that match what readers are searching for.

 

3. Don’t Skimp on the Cover

It might sound superficial, but your cover is the first impression. A poorly designed cover can kill your chances, no matter how good the content is. Use a professional designer or at least a template-based tool like Canva to create something that looks polished and genre-appropriate.

 

4. Collect Reviews Early

Social proof is everything on Amazon. Try to get a few honest reviews from early readers, friends, or writing groups. Don’t offer incentives or write fake ones, Amazon’s review policies are strict, but do make the ask. Sometimes just reminding someone to leave a review is all it takes.

 

5. Use Amazon Ads Wisely

When you’re just starting out, visibility is tough. Amazon Ads can put your book in front of the right readers, especially if your organic rankings are low. Start small with a limited budget, test different keywords, and pay attention to your cost-per-click and return on ad spend. This is where tools like WisePPC really help by letting you track performance trends and adjust campaigns in real time.

 

6. Think in Series

If you’re planning multiple books, consider grouping them into a series. Readers who like the first book are far more likely to buy the second and third. This also gives you more ways to promote: box sets, discounted first books, or targeted ads to existing readers.

The authors who do well on KDP tend to treat it like a small business. It’s not just about passion, it’s about systems, experimentation, and making small improvements over time.

 

Final Thoughts

Amazon KDP has made it possible for anyone with a laptop and an idea to become a published author. That’s both the opportunity and the challenge. Because now it’s not about if you can publish a book. It’s about how well you can do it.

So whether you’re planning your first book or just exploring the idea, KDP gives you the tools to start. The rest? That’s on you. But the path is there, and it’s more open than ever.

 

FAQ

Freight forwarding isn’t the flashiest part of selling on Amazon, but it’s one of the most important. If you’ve ever dealt with delayed shipments, unexpected customs issues, or extra fees at the fulfillment center, you already know how much a bad shipping setup can hurt your bottom line. That’s where freight forwarders come in. These aren’t just middlemen, good Amazon freight forwarders help sellers navigate the maze of international logistics, from pickup at your supplier to final delivery at FBA warehouses. They know the ins and outs of Amazon’s requirements, understand customs on both ends, and can keep your shipments compliant, cost-effective, and on time. In this article, we’ll break down how freight forwarding works for Amazon sellers, what to look for in a forwarding partner, and how to avoid common pitfalls when shipping inventory across borders.

 

What Is a Freight Forwarder, Exactly?

A freight forwarder is a logistics partner that arranges the movement of your inventory from point A (usually your supplier) to point B (Amazon FBA, if you’re selling through Fulfillment by Amazon). That includes picking up goods from your supplier, managing transportation by sea, air, rail, or truck, and dealing with customs on both sides.

But not every freight forwarder is built for Amazon. Specialized Amazon FBA freight forwarders understand the platform’s strict delivery rules, labeling standards, and check-in appointments. Without that know-how, a shipment that looks good on paper can still get rejected at the dock.

What Do Amazon Freight Forwarders Actually Handle?

Amazon FBA shipments are complex. There are boxes to label, customs to clear, delivery windows to hit, and requirements to follow. Missing just one of those pieces can create bottlenecks, delays, or even get your shipment refused at the warehouse.

Here’s what a reliable Amazon freight forwarder typically manages from end to end:

• Pickup from your manufacturer or supplier: Coordination starts at the factory level, with the forwarder arranging collection based on production schedules and readiness.
• Quality and packaging checks: Before export, many forwarders inspect for proper labeling, packaging, and carton conditions to meet Amazon’s FBA compliance.
• Export customs documentation in the origin country (e.g. China): This includes export declarations, commercial invoices, and licenses where applicable.
• International shipping (sea, air, or rail): Based on your urgency and budget, they manage the full route, often offering door-to-door or port-to-door services.
• Import clearance at the destination port: They handle duties, taxes, and work with customs brokers to release the goods quickly and legally.
• Delivery appointment scheduling with Amazon: Amazon doesn’t accept unscheduled deliveries. Forwarders book slots through Amazon’s Carrier Central system.
• Final-mile delivery to the fulfillment center: The shipment is delivered to the exact warehouse Amazon assigns, on time and with full tracking.

Some forwarders also offer warehousing, consolidation (combining shipments), and insurance. All of this means less stress on your end and fewer chances of something going sideways.

 

Why It Matters for Amazon FBA Sellers

When you’re importing inventory from another country, there are a lot of things that can go wrong. A shipment delayed in customs, a missed appointment at an Amazon warehouse, or non-compliant packaging can result in serious penalties or missed sales.

Here’s why working with an Amazon-ready freight forwarder makes a difference:

• They know FBA rules. From carton dimensions to FNSKU labeling, they keep you compliant.
• They prevent delays. Professional forwarders help you avoid common customs and delivery bottlenecks.
• They consolidate shipments. Lower shipping costs by combining multiple suppliers into one load.
• They reduce communication gaps. One partner can handle both international transport and domestic delivery.
• They save time. You can focus on growing your brand instead of learning global logistics.

 

Once Your Freight Arrives, What’s Next?

Getting your shipment to Amazon is only half the battle. Once your inventory lands at the fulfillment center, the next challenge begins: managing ad campaigns, tracking performance, and making sure your products move efficiently. That’s where we come in.

At WisePPC, we’ve built an advanced analytics and advertising optimization platform specifically for sellers on Amazon and other marketplaces. As an Amazon Ads Verified Partner, we give you the kind of data visibility that helps you move quickly and confidently. Whether you’re managing 30 ASINs or 1,000, our tools are built to help you spot problems early, control ad spend, and fine-tune your strategy in real time.

What You Can Do With WisePPC:

• Track 30+ performance metrics like TACOS, ACOS, CTR, and profit in a single dashboard
• Compare up to 6 KPIs at once using customizable charts
• Make bulk changes to campaigns or keywords based on filtered criteria
• Analyze performance across placements, match types, or bid strategies
• Edit campaigns directly from the dashboard,no more clicking through Amazon layers
• Access historical performance data for months or even years, well beyond Amazon’s 60-90 day limits

If your freight forwarder gets your product into Amazon, we help make sure it actually sells. From identifying wasted ad spend to showing whether sales come from ads or organic traffic, WisePPC ties it all together,  giving you the clarity to scale with fewer headaches.

And if you’re managing multiple ASINs or marketplaces, we make scale feel manageable, without the spreadsheets, guesswork, or hiring a full-time analyst.

Choosing the Right Shipping Method (and What Incoterms Actually Mean)

When working with an Amazon freight forwarder, you’ll usually have three main transport options: sea, air, or rail. The best choice depends on how fast you need the goods, how much you’re shipping, and how much you’re willing to spend.

• Sea Freight is the most cost-effective for large shipments. It’s slow (typically 30-40 days from China to the US or EU), but if you’re not in a rush, it’s a solid choice.
• Air Freight works best for urgent or high-value items. You’ll pay more, but get delivery in about 5-10 days.
• Rail Freight is a decent middle ground for shipping to the EU, with transit times around 18-25 days and pricing that sits between sea and air.

Some forwarders also offer door-to-door delivery with customs and taxes handled upfront. This is where Incoterms come into play.

Incoterms are international rules that define responsibilities between buyer and seller during shipping. For Amazon sellers, the two most common are:

• EXW (Ex-Works): You’re responsible from the supplier’s warehouse to Amazon. More control, potentially cheaper, but higher risk if you don’t have a solid freight partner.
• DDP (Delivered Duty Paid): The forwarder takes care of everything and delivers straight to Amazon. It’s easier and safer for newer sellers, though more expensive.

If you’re just starting out, DDP can save you from logistical headaches. If you’ve got some experience and a freight partner you trust, EXW might save you a few bucks per shipment.

 

What Documents Will You Need?

Freight forwarding isn’t just about transport, it’s also about getting the paperwork right. Missing or incorrect documents can lead to delays, fines, or shipment rejection. Most forwarders help prepare these, but here’s what you’ll typically need:

• Commercial Invoice: Lists the products, quantities, values, and parties involved. Customs uses it to calculate duties and taxes.
• Packing List: Shows how goods are packed: box counts, weights, dimensions, and contents. Useful for both customs and Amazon.
• Bill of Lading (BOL) or Air Waybill (AWB): The official shipping contract and proof of shipment. Required to release goods at the destination.
• Export License (if needed): Needed for certain restricted or regulated products, depending on the country and product type.
• Inspection Certificate: Confirms the goods passed quality or safety checks. Sometimes required based on category or destination.
• Special Certificates (e.g. MSDS): For hazardous or sensitive items like batteries or liquids. Ensures proper handling during transit.

Having these documents in order keeps your shipment moving and helps avoid surprises at customs or with Amazon FBA.

 

Freight Forwarding Costs: What to Expect

There’s no one-size-fits-all price when it comes to freight forwarding. Your total cost will depend on several variables, including how much you’re shipping, how far it’s going, and how fast you need it delivered. Air freight is the fastest but also the most expensive. Sea freight is slower but much more affordable for larger shipments. Rail can be a middle ground if you’re shipping into the EU. Customs duties, VAT, and handling charges will also factor in, especially for DDP shipments where taxes are prepaid.

Freight quotes usually aren’t just a single number. They often come with several line items, including pickup fees, documentation, insurance, customs brokerage, delivery to Amazon, and sometimes even packaging services. If you’re not used to reading freight quotes, it can feel a bit overwhelming. That’s why it helps to ask for a full breakdown, and make sure it includes everything from door to door if that’s what you’re expecting.

While it’s tempting to go with the lowest quote, that can backfire. Some forwarders cut costs by skipping details that matter for FBA, like proper labeling or on-time delivery appointments. Others tack on hidden charges later. A forwarder who communicates clearly, knows Amazon’s requirements, and helps you avoid costly mistakes is usually worth a bit more upfront.

What to Look for in an Amazon Freight Forwarder

Choosing a freight forwarder for Amazon FBA isn’t something you want to rush. This isn’t just about comparing prices or picking someone who “ships from China.” A good forwarder can save you time, reduce risk, and help you grow. A bad one can derail your entire supply chain. Here’s what you should pay attention to.

 

1. Proven Amazon FBA Experience

Make sure they’ve actually handled Amazon shipments before. Amazon has strict requirements for delivery windows, labeling, packaging, and appointment scheduling. A forwarder with real FBA experience knows how to navigate those systems and avoid issues that first-timers often overlook.

 

2. Responsive Communication

Freight delays happen. Customs can get tricky. What matters most during those moments is whether you can reach someone, not just an automated system. Look for forwarders who are reachable by email, phone, or live chat and who reply in a timely, clear manner.

 

3. Real-Time Shipment Tracking

You shouldn’t have to guess where your goods are. A reliable forwarder will offer tracking tools or regular updates that let you see your shipment’s progress from pickup to final delivery. That’s especially important when you need to coordinate PPC campaigns or restock timing.

 

4. Route Familiarity and DDP Options

It helps if your forwarder regularly ships along your preferred route. Whether you’re importing from Shenzhen to Los Angeles or Yiwu to a German FBA warehouse, experience with that corridor means fewer surprises. Bonus points if they offer Delivered Duty Paid (DDP) service, it’s often the easiest option for Amazon sellers who’d rather not manage customs and tax compliance themselves.

 

5. Transparent Pricing and No Hidden Fees

Ask for a detailed quote upfront. It should clearly outline all charges: pickup, customs clearance, freight, delivery, and any extras. If a forwarder avoids specifics or glosses over potential add-ons like port fees or warehouse handling, consider that a red flag.

 

6. Help With Labeling, Packaging, and Compliance

Amazon has rules about everything from how boxes are labeled to what size pallets you can send. Some freight forwarders help you prep inventory to meet these standards, which can save you from costly rejections or delays at the fulfillment center.

 

7. Local Support or Warehousing

If you’re doing regular shipments or need more flexibility, see if the forwarder has warehousing options near your origin or destination. That can help with consolidation, delayed dispatch, or storage if Amazon’s delivery windows don’t align with your freight arrival.

 

Final Thoughts

Freight forwarding for Amazon FBA is more than shipping – it’s about getting your products where they need to go without nasty surprises. A good freight forwarder acts like a logistics partner, helping you stay compliant, on time, and profitable.

Whether you’re sourcing from China, expanding into Europe, or just tired of customs headaches, investing in a trusted Amazon freight forwarder can make a real difference.

It’s not the most glamorous part of the business. But done right, it’s one of the most valuable.

 

FAQ

A few years ago, being an “influencer” meant picture-perfect posts, massive followings, and glossy brand deals. Fast forward to 2025, and the game has changed. Thanks to the Amazon Influencer Program, you don’t need a million followers or a ring light obsession to monetize your content. If you’ve got an audience that trusts you, even a small one, you’ve already got a head start. This guide breaks down what the program is, how it actually works, and what it takes to get started. We’ll cover everything from picking the right niche to building a storefront that doesn’t feel like a garage sale. Whether you’re on TikTok, YouTube, or just figuring things out, there’s a way in. Let’s walk through it.

 

What Makes the Amazon Influencer Program Different?

Most people lump it in with Amazon’s affiliate program, but the Influencer Program is a separate track with a few key upgrades:

• You get a personalized Amazon storefront (URL and all) where you can organize product lists, videos, and content.
• You can earn not only off-site commissions but also on-site placements when your videos show up on Amazon product pages.
• The storefront gives you a branded, central place to send your audience, which means higher conversion rates.

This isn’t about blasting affiliate links anymore. It’s about curating a real experience that lives on Amazon’s platform.

 

Who Can Apply?

Amazon doesn’t publish strict follower requirements, but there are a few things that will improve your chances. First, you need a public and active presence on one of the supported platforms: YouTube, Instagram, TikTok, or Facebook. If you’re applying through Instagram or Facebook, your account should be set to Business status so Amazon can assess your data.

Consistency and quality matter more than follower count. If you regularly post engaging content that connects with your audience, that already puts you ahead. Amazon also looks for influencers with a clear niche or content theme that aligns with product promotion. Whether you focus on tech reviews, home organization, beauty, fitness, or parenting, what matters most is that your audience knows what to expect from you.

You don’t need 100,000 followers to get in. Many successful applicants have between 1,000 and 10,000 followers. What matters more is engagement. If your followers are consistently liking, commenting, sharing, and interacting with your content, Amazon sees that as a sign that your recommendations carry weight.

At the end of the day, Amazon wants creators who can communicate authentically. They’re not just looking for influencers chasing numbers. If your audience trusts you, and you consistently create helpful, entertaining, or informative content, you have a strong shot. In many cases, a smaller, engaged community is more valuable than a large but inactive following.

 

How WisePPC Can Help You Succeed as an Amazon Influencer

We built WisePPC to simplify and scale your marketplace growth, and yes, that includes creators like you. If you’re part of the Amazon Influencer Program, your storefront is just the beginning. What happens next depends on the content you produce, the products you choose, and how well you understand performance over time. That’s where we come in.

How WisePPC Helps Influencers Get Real Results:

• Track what products actually drive traffic and sales using performance-backed analytics
• Discover new high-potential items with low competition and high demand using our advanced filters
• Spot underperforming campaigns or targets before they cost you ad spend
• Optimize your ad performance with insights from real-time and long-term data
• Manage ad campaigns alongside other marketplace activity
• Understand ad-driven vs. organic impact, so you can tailor your ad strategy accordingly

Because we’re an Amazon Ads Verified Partner, we use official integrations and best practices to ensure what you’re seeing is accurate, actionable, and aligned with your goals. Whether you’re reviewing products weekly or managing a hybrid brand-influencer account, WisePPC gives you the control and visibility to make smarter choices, and grow faster.

Step-by-Step: How to Apply for the Amazon Influencer Program

The application process for the Amazon Influencer Program is surprisingly straightforward, but you’ll want to approach it with some strategy.

 

1. Visit the Program Page

Start by heading to the official Amazon Influencer Program page and sign in with your existing Amazon account. If you don’t have one yet, you’ll need to create it first.

 

2. Connect Your Best Social Media Account

Once logged in, Amazon will prompt you to connect one of your social media accounts. Choose the one with the highest engagement and most consistent content, this is what Amazon will evaluate to decide if you’re a good fit.

 

3. Complete Your Profile

After linking your account, you’ll be asked to complete a basic profile. This includes uploading a profile picture, writing a short bio, and choosing a display name. Make sure your bio reflects your brand and the kind of content you create. If you already have a niche, mention it. The goal is to show Amazon that you know who you are and who your audience is.

 

4. Submit and Wait for Approval

Once your profile is filled out, it’s time to submit. For some applicants, approval is instant. For others, it may take a few days as Amazon reviews the engagement levels and overall fit of your account.

 

5. What If You’re Not Approved?

If you don’t get approved the first time, don’t sweat it. It’s not a hard no forever. Many influencers have been accepted on their second or even third try. Use the time to refine your content, grow your audience, and increase your engagement. When you feel ready, simply reapply.

Remember, the application is your first impression. Treat it like you would a brand collaboration, polished, intentional, and true to what makes your content stand out.

 

Setting Up Your Storefront

Once you’re accepted, you’ll get a unique URL for your Amazon storefront. This becomes your personal space on Amazon’s platform, a place where followers can browse all the products you recommend. Think of it as your own digital retail hub. The more polished and branded it feels, the better the user experience for your audience.

Here’s how to set it up:

1. Upload your branding assets: Start with a high-quality profile photo and a banner image that matches your branding from platforms like Instagram or YouTube.
2. Write a short bio: Tell visitors who you are, what niche you focus on, and what they can expect from your recommendations. Keep it friendly and in your own voice.
3. Create your first Idea Lists: Group your product picks into themed collections like:
   • Everyday Beauty Products You’ll Actually Use
   • Kitchen Tools I Swear By
   • Travel Must-Haves for Long Flights
   • My Favorite Tech for Content Creators
4. Add video content or shoppable images: Record short clips showing how you use certain products in daily life. These can be uploaded even if you don’t stream live.
5. Organize the layout: Use the tools available to feature your best content front and center. Keep the design clean and intuitive.

When done right, your storefront becomes more than just a product list. It’s a trust-building space that encourages your audience to return, engage, and buy.

How You Make Money

Amazon Influencers have a few different revenue streams built into the program. While it’s not a get-rich-quick situation, consistent effort and smart promotion can build meaningful income over time.

• Affiliate Commissions: This is the most common way influencers earn. You share your storefront or direct product links, and every time someone makes a purchase through those links, you get a percentage. The rates vary by category, but it’s passive income that adds up over time.
• On-Site Commissions: This one’s interesting. When you upload product videos and Amazon places them on relevant product pages, you get paid if a viewer watches your video and then buys the product. This means even if someone didn’t click your direct link, your content can still drive earnings.
• Bounty Program: Amazon also runs special bounty offers where you can earn fixed payouts for getting people to sign up for services like Audible, Kindle Unlimited, or Amazon Prime. These aren’t tied to physical product sales and can be a smart way to diversify your earnings.

Keep in mind, Amazon has a 60-day payout window after the month of the sale, so there’s a delay before the money hits your account. Also, canceled or returned items won’t count toward your commissions.

The key here is patience and consistency. The more quality content you produce, the more visibility you get, and the more likely you are to generate a steady income stream.

 

Using Social Media to Drive Traffic to Your Storefront

Your Amazon storefront won’t promote itself. Social media is where the real traction begins, and how you use it makes all the difference. You don’t need to be everywhere, but you do need to be intentional about how you use the platforms where your audience already hangs out.

Start by choosing one or two platforms where you’re already active and have the most engagement. For many creators, that’s Instagram, TikTok, or YouTube. Each one works differently:

• Instagram: Ideal for curated visuals, reels, stories, and product roundups. Use link-in-bio tools like Linktree or direct Amazon storefront links in your story highlights.
• TikTok: Thrives on quick, authentic product demos. Short videos showing how something actually works tend to get more traction than polished ads.
• YouTube: Great for longer-form content like tutorials, comparisons, or unboxings. Add your storefront or affiliate links in the video description and mention them in the video itself.
• Facebook: Works well for creators with active groups or pages. You can also post your Idea Lists and link them in your posts.

The key is to integrate your recommendations naturally into your content. Here’s what that looks like:

• Share real experiences. Post about how you use the product in your everyday life.
• Stay in your niche. Keep your content aligned with your brand, whether that’s fitness, home decor, parenting, or tech.
• Use storytelling. Don’t just say “this is a good product” – explain how it solved a problem or why you love it.
• Be clear about your links. Let people know where to find what you’re talking about and why you’re sharing it.

Also, don’t underestimate the power of repurposing. One product demo can be a TikTok, an Instagram Reel, a YouTube Short, and a pinned post on Facebook, all leading traffic back to your Amazon storefront.

Social platforms are where people connect with you. Amazon is where they convert. Use both together, and you’ll start to see real momentum.

Long-Term Success as an Amazon Influencer: What Works and What Doesn’t

Becoming an Amazon Influencer is exciting, but staying one? That takes strategy, patience, and consistency. It’s not about going viral overnight or getting lucky with a single product. The people who do well long term are the ones who treat it like a real business. Here’s what helps you grow sustainably, and what can quietly hold you back.

 

What Actually Works

• Stay consistent: Showing up regularly matters more than perfection. Whether it’s one post a week or three, set a pace you can stick to and keep delivering. This helps your audience know what to expect and keeps your storefront active in Amazon’s algorithm.
• Keep things fresh: Products trend, seasons change, and what your audience wants today may shift tomorrow. Revisit your storefront monthly. Swap out underperforming items, add new finds, and update titles or descriptions to reflect the current season or audience needs.
• Engage like a real person: This isn’t just about links. Reply to comments. Ask questions. Use polls and stories to involve your audience in product selection. When people feel included, they’re more likely to trust your recommendations and come back for more.
• Be upfront about commissions: Transparency builds credibility. A simple line like “I earn commissions from these links” goes a long way. It shows you respect your audience and builds trust over time.
• Track what works and double down: Use Amazon’s influencer analytics or a third-party tool to see what’s converting. If a certain product or video is performing well, figure out why, then replicate that formula.

 

Mistakes That Kill Momentum

• Promoting random products without a clear tie-in: If your audience follows you for skincare and suddenly sees you pitching power tools, it’s confusing. Stay within your niche or, at the very least, explain why the product matters to you.
• Neglecting your storefront layout: A cluttered, unorganized page makes it harder for shoppers to browse. Keep categories clear, use good thumbnails, and group similar products together. Think like a shopper, would you stay on a page that looks like a mess?
• Pushing too hard, too often: Nobody wants to feel like they’re being sold to 24/7. Mix in value-based content like how-to videos, comparison clips, or personal stories. Make it feel less like an ad and more like a recommendation from a friend.
• Not measuring performance: If you’re not tracking what actually earns clicks or sales, you’re flying blind. Metrics help you refine your strategy instead of guessing what your audience wants.
• Expecting fast results Growth often starts slow, and that’s normal. Most successful influencers spend months building their presence before seeing steady income. Give it time and keep showing up.

 

Final Thoughts

Being an Amazon Influencer in 2025 is no longer reserved for social media stars with six-figure followings. If you create thoughtful content, speak to a clear audience, and stay consistent, it’s a legit way to monetize what you’re already doing online.

You don’t need to go full-time right away. Start small. Test a few product collections. Share content that feels natural. And as your storefront and audience grow, the income can follow.

It’s not flashy or instant, but if you’re in it for the long run, this is one of the simplest ways to turn influence into income.

 

FAQ