How to See Who You Follow on Amazon: 2026 Guide

Quick Summary: To see who you follow on Amazon, open the Amazon app or website, tap the person icon, select ‘Your Account,’ then ‘Content & Devices,’ and click ‘Following.’ This displays authors, brands, or influencers you’re following. You can unfollow anyone directly from this list.

Amazon’s Follow feature lets shoppers stay connected with favorite authors, brands, and influencers. But finding that list? Not exactly intuitive.

According to Amazon’s official documentation, the Follow feature enables you to stay up to date with authors you care about on Amazon, receiving email updates about new releases and other interesting content. The challenge is that Amazon doesn’t prominently display your following list—it’s tucked away in account settings.

How to View Your Amazon Following List

The process differs slightly between mobile and desktop, but both are straightforward once you know where to look.

On the Amazon Mobile App

Open the Amazon shopping app and tap the person icon at the bottom right. Select ‘Your Account’ from the menu, scroll down to ‘Content & Devices,’ then tap ‘Following.’ Your complete list appears here, showing profile pictures and names of everyone you follow.

On Desktop Browser

Navigate to Amazon.com and hover over ‘Accounts & Lists’ at the top right. Click ‘Your Account,’ scroll to the ‘Ordering and shopping preferences’ section, and select ‘Following.’ The same list displays with options to manage each connection.

Get Clear Amazon Performance Data

WisePPC combines advertising and sales data from Amazon into one view, making it easier to understand overall performance. It separates paid and organic sales, which helps show what is actually driving growth. It also allows deeper filtering and comparison across campaigns, products, and time periods.

Want a Better View of Performance?

Use WisePPC to:

• review campaign, keyword, and product data together
• track long-term performance trends
• see paid and organic sales separately

👉 Explore WisePPC to understand your Amazon advertising data.

What You Can Follow on Amazon

Amazon’s Follow functionality extends beyond just authors. Community discussions indicate users can follow multiple entity types.

According to Amazon’s official documentation, you may receive relevant email updates about followed authors, including alerts about their new releases and other interesting content.

Managing Your Following List

Once you’ve located the Following page, management is simple. Each followed profile displays an ‘Unfollow’ button directly next to the name. Click or tap it to remove them immediately—no confirmation required.

The list doesn’t show follow dates or interaction history, just current connections. There’s no bulk unfollow option, so each must be removed individually.

Why Your Following List Matters

Actively managing follows prevents notification overload. Many shoppers follow authors or brands impulsively during purchases, then forget about them. That cluttered list means irrelevant emails and diluted recommendations.

Amazon’s algorithm uses following data to personalize the shopping experience. A curated list ensures the content and deals you see actually match current interests.

Frequently Asked Questions

Final Thoughts

Finding your Amazon following list takes just four clicks once you know the path. Regular cleanup keeps notifications relevant and recommendations sharp.

Check your Following list quarterly to remove outdated connections. Your Amazon experience becomes more personalized when follows reflect current interests, not impulse clicks from years ago.