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Use a variety of tools that will help optimize business processes

WisePPC provides powerful automation and analytics to help you manage and improve your advertising performance across Amazon and other marketplaces. Gain real-time insights, optimize campaigns efficiently, and make informed decisions to maximize profitability. Our platform enables you to adjust strategies quickly, control costs, and enhance your advertising impact with precision.

Bulk Actions

Bulk Actions allow you to apply changes to multiple entities at once — such as campaigns, ad groups, or targets — based on your selected filters. This feature streamlines repetitive tasks and helps you take faster, data-driven action.

How it works?

Use filters to narrow down the exact set of items you want to change — for example, targets with high spend or campaigns with low ROAS.
Review the filtered list and select individual entities or apply changes to all of them.
Choose an action — pause, increase/decrease budgets or bids, and apply it in one click.

Why is it useful?

Saves hours of manual work by editing multiple items at once.
Helps scale campaign management and optimize performance based on real-time data.

Advanced Filtering for Deep Analysis

Powerful filtering allows users to quickly find relevant data and analyze performance based on specific parameters.

How it works?

Filtering options for Campaigns, Ad Groups, Ads, Targets/Keywords, and related metrics.
Ability to segment and analyze performance based on different criteria.

Why is it useful?

Saves time by enabling precise data selection.
Allows detailed campaign optimization and performance tracking.

Historical Metrics Charts

Advanced charts visualize historical data with flexible aggregation options.

How it works?

Customize data aggregation by day, week, month, 3 months, or year.
Multiple ways to display historical data.
Line charts (with optional MA).
Stacked bar charts (break down data by targeting parameters to visualize changes in campaign and targeting proportions).

Why is it useful?

Enables trend analysis over different timeframes.
Helps understand the impact of different targeting strategies.

Chart Supporting Up to 6 Metrics at a Time

Users can analyze multiple performance indicators simultaneously, allowing for a more comprehensive campaign analysis. This enables a deeper understanding of the relationship between different KPIs.

How it works?

Displays up to 6 metrics simultaneously on a single chart.
Users can select and customize which metrics to visualize.

Why is it useful?

Allows for better comparison between key performance indicators.
Provides a holistic view of campaign health and trends.

Gradient-Based Metric Highlighting in Tables

Visual highlighting makes it easier to spot anomalies in campaign performance.

How it works?

Campaigns, keywords, and search terms are color-coded based on performance.
A gradient scale is used to highlight outliers or anomalies.

Why is it useful?

Speeds up the analysis of large datasets.
Helps quickly detect underperforming campaigns or keywords.

Critical Data Segmentation

Historical data can be segmented by the following campaign attributes:

How it works?

Cost Type - CPC,VCPM
Campaign Type - Sponsored Products,Sponsored Display,Sponsored Brands.
Bid Strategy - SP Down Only, SP/SB Up & Down, Sp Fixed, SB New to Brand, Rule Based, Undefined.
Match Type.

Why is it useful?

Allows to find winning strategies.

On-Spot Campaign Editing

Allows users to modify key campaign settings directly from the interface without switching screens.

How it works?

Edit Campaign and Ad Group names and statuses inline.
Adjust bids and budgets directly in the table without opening additional settings.

Why is it useful?

Saves time on campaign management.
Makes bid and budget adjustments more intuitive and seamless.

Placement Performance Analysis

This feature enables detailed performance tracking across different placement levels.

How it works?

Performance analysis at Campaign, Ad Group, Advertised Product, and Keyword levels.
Comparison of placement performance to fine-tune bidding strategies.

Why is it useful?

Helps optimize advertising placement strategies.
Identifies the most profitable placements.

Long-Term Historical Data Storage

WisePPC keeps historical data for years, while Amazon stores only 60-90 days, ensuring long-term access even on the basic plan.

How it works?

Data is stored indefinitely, even on the lowest subscription plan.
Amazon only retains 60-90 days, but WisePPC keeps years of performance insights.
Users can access long-term trends, seasonality, and past campaign results anytime.

Why is it useful?

Track performance over time to optimize sales and ad strategies.
Compare past & present data to make better marketing decisions.
Never lose insights due to Amazon’s short data retention policy.

Average Selling Price (ASP)

ASP (Average Selling Price) represents the average price at which a product is sold over a selected period. This metric helps track pricing trends and profitability.

How it works?

ASP is automatically calculated based on all sales within the selected date range.
You can analyze this metric as a total value or use a moving average (3, 7, 14, or 30 days) for a smoother trend view.

Why is it useful?

Helps track price difference between advertised products and purchased products

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