Helium 10 Pricing and Plan Options Explained Simply

Choosing the right Amazon seller tools can feel a little overwhelming, especially when the pricing pages are packed with features, usage caps, and acronyms. If you’ve landed here, you’re probably wondering which Helium 10 plan actually makes sense for your business, and what you’re really getting for your money.

The truth is, Helium 10 has something for everyone, but not every plan is worth it for every seller. In this guide, we’ll walk through each membership tier, from the completely free version to the full-featured Diamond plan, and break down what each one includes – without the fluff. Whether you’re just testing the waters or ready to scale fast, we’ll help you figure out what fits.

Why Helium 10 Doesn’t Offer a One-Size-Fits-All Plan

One thing that stands out with Helium 10 is that the team behind it doesn’t pretend every seller is at the same stage. Whether you’re just launching your first product or managing a growing portfolio across Amazon and Walmart, the platform scales with you.

Each plan offers a different mix of tool access, usage limits, and integrations. You’re not paying for bells and whistles you don’t need – or at least, that’s the idea. And if you just want to dip your toe in? There’s a free plan for that.

Let’s break it all down, starting with that free option.

Free Plan: A Test Drive, Not a Full Ride

Helium 10’s free plan is a good way to get a feel for the tools before you pay. You won’t be running a business with this plan alone, but you’ll get enough to experiment and understand how everything connects.

Key features available in the Free Plan:

• Black Box – 5 uses.
• Xray – 10 uses.
• Listing tools (Scribbles, Frankenstein), plus Listing Analyzer – limited 30‑day access.
• Alerts – covers 2 ASINs.
• Profits dashboard – limited access (30‑day).
• Market Tracker – limited to 1 marketplace.
• Basic Walmart features included.

This plan is ideal if you’re still figuring out what kind of seller you want to be, or just want to test the waters without handing over a credit card.

Starter Plan: Small Budget, Serious Intent

Price: $39/month or approximately $29/month when billed annually (about $349/year).

Who it’s for: Folks who have outgrown just browsing and are ready to truly launch, whether it’s your first product or you’re handling a couple of SKUs across Amazon or Walmart. If the free plan felt like window shopping, the Starter tier is stepping into the store.

Once you’re past the experimental phase, this plan gives you usable data – without being overwhelming or overpriced.

What the Starter Plan includes:

• Black Box: 20 uses (lifetime).
• Xray: 5,000 requests to analyze Amazon listings, and that includes Walmart product data.
• Cerebro: 2 searches per day (Amazon + Walmart).
• Magnet: 2 searches per day.
  Listing Analyzer: analyze up to 2 listings.
• Listing Builder: create or optimize 2 listings (no Amazon sync).
• Scribbles and Frankenstein: access, limited to 30 days each.
• Alerts for 2 ASINs – keeps tabs on listing changes or potential hijacks.
• Inventory management: trial access for 30 days.
• Connect up to 2 seller accounts (Amazon and/or Walmart) – consolidate data easily.

This plan isn’t trying to do too much, and that’s its strength. You’re not overwhelmed, but you get enough hands-on functionality to really move forward – research your first product, start listing, and see the numbers behind your work.

Platinum Plan: Where Growth Starts to Gain Traction

Price: $99/month (monthly billing) or $79/month when billed annually (totaling $948/year).

Who it’s for: If you’ve moved beyond launching your first product and are actively managing listings, running ads, or scouting new niches, the Platinum Plan gives you real traction. It’s the workhorse tier that many find hits the sweet spot between budget and capability.

Stepping into Platinum feels like entering a command center – suddenly, you’re not just exploring; you’re executing, scaling, and optimizing.

What you get with Platinum:

• Black Box: 250 uses per day.
• Xray: 5,000 requests.
• Cerebro: 250 searches per day.
• Magnet: 150 searches per day.
• Keyword Tracker: track up to 500 keywords.
• Listing Analyzer: 50 searches/month.
• Listing Builder: create or optimize 20 listings.
• Frankenstein and Scribbles: unlimited access.
• Alerts: monitor changes across 20 ASINs.
• Inventory Management: track up to 40 SKUs.
• Follow-Up emails: send up to 5,000 customer messages/month.
• Profits dashboard: full access with expanded Insights (up to 20 ASINs tracked).
• Market Tracker: monitor up to 3 marketplaces.

Still, compared to Starter, Platinum opens up real operational power without breaking the bank. If Starter feels like gaining access to a training wheels toolkit, Platinum is where you take off those wheels. It gives you enough data muscle, campaign control, and automation to start treating your Amazon business like a real business.

Diamond Plan: Built for Power Sellers and Teams

Price: $279 (monthly billing) or $229 per month when billed annually (totaling $2,748 per year).

Who it’s for: If you’re managing multiple brands, scaling across marketplaces, or running ad-heavy operations, this plan is built for you. It’s Helium 10’s most feature-rich package, designed to give you control, deep insights, and automation, so you can lead your business, not just manage it.

One thing’s clear: when you’re this serious about growth, every limit you bump into is a slowdown. That’s where Diamond shines.

What the Diamond Plan includes:

• Black Box: 250 uses.
• Xray: 5,000 requests.
• Cerebro: 250 daily uses.
• Magnet: 150 daily uses.
• Amazon Brand Analytics with historical data.
• High-volume keyword tracking: up to 2,500 Amazon keywords and 250 Walmart keywords.
• Listing Builder: manage up to 300 listings with Amazon sync.
• Alerts: monitor up to 200 ASINs for hijacks or listing changes.
• Adtomic suite: first $5K in ad spend per month is free (then a 2% fee applies).
• Rule-based PPC automation: dayparting and AI keyword suggestions.
• Follow-Up emails: up to 15,000 per month.
• Inventory tracking for up to 10,000 SKUs.
• Business Valuation tool for exit planning.

This plan isn’t for everyone, and that’s okay. But if you’re juggling dozens of products, testing new platforms like TikTok, and running ad campaigns that need fine-tuning every hour, Diamond takes the guesswork out of scaling. You get not just tools, but systems, built for growth, not just maintenance.

What You Can Track and Manage with Any Paid Plan 

Once you step beyond the Free Plan, you unlock access to dozens of performance metrics across both organic and paid efforts. These include:

• ACOS, TACOS, ROI, conversion rates.
• Keyword rankings over time.
• Ad spend and bid performance.
• Inventory stock levels and restock forecasts.
• Profits from Amazon and Walmart in one dashboard.
• ASIN-level insights on performance, profitability, and alerts.

Even the Starter Plan can give you a meaningful overview of how your products are doing – though you’ll need to move up a tier to track campaigns and keywords at scale.

Honest Thoughts: What You’re Really Paying For

More than anything, Helium 10’s pricing is about how much data you want access to, and how much of it you’re prepared to automate.

• Starter gets you going but leaves a lot of manuals.
• Platinum feels like the best value for solo sellers or small teams.
• Diamond pays off if you’re running real volume and need to scale without hiring extra people.

If you’ve only got one or two products live, Diamond probably won’t be worth it just yet. But if you’re juggling dozens of campaigns, testing new keywords, and expanding across TikTok and Walmart, it’s easy to justify the investment.

How Sellers Can Get More From Their Data at WisePPC

At WisePPC, we know that using tools like Helium 10 is just one part of the puzzle. Data is everywhere, but the challenge is turning that data into decisions. That’s where we come in. Our platform was built for sellers who want more visibility into what’s actually driving results. Whether you’re managing ads on Amazon, exploring TikTok Shop, or juggling performance across multiple marketplaces, we help you see the full picture and take action fast.

We offer real-time advertising and sales analytics, powered by deep historical data, granular filtering, and multi-metric visualizations. That means you can track more than just surface-level performance. With features like gradient-based alerts, campaign-level placement insights, bulk bid edits, and even average selling price trends, we make it easier to spot what’s working, and what’s wasting spend. And because we’re an Amazon Ads Verified Partner, you can trust that everything we build follows Amazon’s official best practices.

If you’re using Helium 10 to research and optimize your listings, WisePPC can be the missing link for campaign execution. Our tools are built to complement your strategy, making it easier to act on what Helium 10 helps you discover. From real-time decision support to long-term trend tracking, we help marketplace sellers grow with less guesswork and more control.

Final Thoughts

Helium 10 doesn’t just give you tools – it gives you a structure for growing your business. The pricing is designed to let you start small, scale up, and eventually automate the parts of your business that eat up your time.

You don’t have to guess your way through Amazon anymore. Whether you’re researching a product idea, analyzing keyword trends, or fixing leaky ad spend, there’s a plan that fits. Just don’t overpay before you need to.

If you’re still unsure, start with the free plan. Test out a few tools, take the Freedom Ticket course, and move up only when the data becomes too important to ignore.

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