Helium 10 Pricing and Membership Plans Breakdown

Trying to figure out which Helium 10 plan actually gives you what you need? You’re not alone. With multiple pricing tiers and tool access that varies quite a bit, it’s easy to get lost in the details. In this guide, we’ll cut through the clutter. No hype – just a clear breakdown of what each Helium 10 membership level offers, what you’ll pay, and who it’s really for. Whether you’re just testing the waters or scaling a multi-account business, there’s a plan that fits. Let’s walk through it.

Why Helium 10 Offers So Many Plans

Before we get into pricing, it helps to understand the “why” behind all these tiers. Helium 10 isn’t trying to confuse people. The platform is just broad – product research, listing optimization, keyword tracking, financial analytics, inventory management, PPC automation, and more. And not every seller needs all of that, especially in the early days.

So instead of giving everyone the same toolkit, Helium 10 splits access based on the plan you choose. The more you’re doing – more products, more campaigns, more complexity – the more tools and usage limits you’ll need.

Current Helium 10 Pricing (2025 Overview)

To keep it simple, Helium 10 offers four main plans plus one premium add-on. The pricing starts at zero and goes up depending on how deep you want to go with your tools.

The Free Plan costs exactly what you’d expect: nothing. It gives you just enough to poke around and try out the basics, with access limited to one user.

Next up is the Starter Plan, priced at $39 per month if you’re paying month-to-month. If you commit to the yearly plan, it drops to $29 per month. It’s still a solo-user setup, but with a little more breathing room than the free version.

The most popular tier is Platinum, which comes in at $99 monthly, or $79 per month if you go for the annual option. This is also limited to one user, but it unlocks most of Helium 10’s core features with fewer usage restrictions.

From there, things get more serious with the Diamond Plan. It’s designed for growing teams and more complex operations. Monthly, it runs $279, or $229 per month if billed annually. It supports up to five user logins, which makes it the go-to for agencies or high-volume sellers.

Then there’s the Elite add-on, which starts at $99 per month and can be added to Diamond or higher. It’s not offered as an annual plan and doesn’t change the user cap (still up to five), but it does include extra perks like expert coaching and training events.

One quick note: if you’re leaning toward annual billing, Helium 10 gives you the equivalent of two months free. And depending on where you sign up from, you might run into affiliate discounts – some offer 10% off for life, others knock 20% off your first few months. Always worth checking before you hit subscribe.

Free Plan: A Glimpse of What Helium 10 Can Do

The Helium 10 Free Plan isn’t designed to power your business – it’s more like a guided tour before you buy the ticket. You’ll get access to most of the major tools, but with sharply limited usage. It’s enough to poke around, run a few searches, and get a feel for how the dashboard works. But if you’re planning to do real research or manage live listings, you’ll likely hit the wall pretty quickly.

Here’s what’s actually included:

• Black Box: 5 lifetime uses. That’s not a typo – you only get five shots to run product research through this tool.
• Xray (Chrome Extension): Limited to roughly 10 launches total. After that, you’re locked out until you upgrade.
• Cerebro & Magnet: Access is extremely limited. You’ll be able to test each tool, but you won’t get much depth or daily use like in the paid plans.
• Frankenstein & Scribbles: You get about 30 days to experiment with both. Great for testing keyword processing and listing building workflows.
• Keyword Tracker: Lets you track up to 20 keywords total – think of it more as a taste than a tool.
• Profits & Inventory Management: Also on a 30-day trial basis, which gives you a nice window to test out the reporting and SKU tracking.

You can connect up to two seller accounts, and best of all – there’s no credit card required to sign up. So you’re not locked into anything if you decide Helium 10 isn’t for you.

That said, most of the tools will eventually stop working once you burn through your limited access. It’s not the kind of plan you can build a store on. But if you’re curious about the interface, want to test a few listings, or need to see how the Chrome extension behaves on live ASINs, it’s a solid place to start.

Best for: New sellers in the research phase, side-hustlers feeling out the platform, or anyone who prefers to try before they buy. Just don’t expect to run your Amazon business from the Free Plan alone.

Starter Plan: A Smarter Launchpad

Let’s get real, Helium 10’s Starter Plan isn’t made to run your full Amazon empire. It’s more like a training wheel configuration: more capable than the free plan, but still limited.

Here’s what you truly get with Starter:

• Black Box: You get 20 lifetime searches for product research. Enough to kick the tires, not enough to build a fleet.
• Xray via the Chrome Extension: You don’t just get five uses – you get 5,000 search requests, which can stretch far when you’re browsing live listings.
• Cerebro & Magnet: Both allow 2 daily uses. Enough to explore keywords without drowning in data.
• Listing Tools: Listing Analyzer – 2 uses per month, Listing Builder – 2 suggested searches (without Amazon sync), Scribbles & Frankenstein – 30-day trial access.
• Alerts: You can monitor 2 ASINs for changes, hijackers, or listing issues.
• Inventory Management: Limited to a 30-day trial, so use it to test the reporting, not to run your full catalog.
• Market Tracker: Monitor 1 marketplace, typically Amazon.
• Profits Dashboard: Full access, but limited to 30 days. Treat it like a demo.
• Freedom Ticket Training: You do get access to the complete FBA course. That alone is a solid value.
• Seller Accounts: Up to 2 accounts can be connected. Handy if you’re testing multiple products or marketplaces.

Who should consider Starter? This plan suits you if you’re dipping a toe into Amazon selling. Maybe you’re launching your first product and want more than a free trial offer, but aren’t ready to commit a chunk of your budget. Starter gives you a glimpse of key tools, enough to test, train, and get comfortable.

But don’t expect robust keyword tracking, unlimited listing optimization, or automation tools here. When you’re serious about scaling, that’s when Platinum or Diamond starts making sense.

Platinum Plan – Ideal for Solo Sellers Ready to Grow

When the Starter plan feels too basic but you’re not quite ready for all the high-end features, the Platinum Plan hits a sweet spot. It’s priced at $99 per month, or $79 per month if you go with annual billing.

Here’s what it unlocks:

• Full access to core tools for product and keyword research: Black Box, Cerebro, Magnet, Xray, Trendster, Frankenstein, Scribbles.
• Keyword tracking: Keep tabs on up to 500 keywords.
• Growth tools like Index Checker and Alerts – far fewer limits compared to Starter.
• Smart listing features: Use Listing Builder, Analyzer, and get advanced listing optimization.
• Email marketing: Send 5,000 follow-up emails per month.
• Manage your inventory – up to 40 SKUs supported.
• Plug into up to three marketplaces, monitor multiple accounts, and get full access to the Freedom Ticket FBA training.

Who should use it? Private-label sellers with a handful of products, optimizing listings, tracking keywords, and building some email automation—all under one roof. It’s heavy enough to work with, but still affordable and focused for solo sellers.

Diamond Plan: When You’re Scaling or Leading a Team

At $279 per month (or $229 monthly on the annual plan), the Diamond Plan marks serious business. It tiers up every limit and gives you multi-user power.

Here’s what you’re getting:

• All the Hammer tools from Platinum, but with boosted capacity: 5,000 keywords tracked, 300 or more uses of Index Checker, 15,000 follow-up emails per month, alerts and analytics across 200+ ASINs and 10 marketplaces.
• Team-friendly features: Up to 5 user logins and 5 connected accounts.
• Full listing support: Hundreds of listing builds, sync with Amazon, and full optimization features.
• Bonus: Access to Adtomic, Helium 10’s AI-powered PPC automation platform.

Best for: Agencies, high-volume sellers, or multi-product teams who need robust tracking, ads automation, and full control without juggling tools.

Add-Ons: Customize Your Toolkit

If you find yourself just shy of the tools you need, Helium 10 offers a few add-ons you can tack onto your plan:

• Adtomic: Starts around $199/month if available standalone. Perfect for Amazon PPC automation.
• Market Tracker 360: A deeper level of competitive insights – typically priced around $500/month.
• Elite Coaching & Training: Usually available for roughly $99/month, this add-on includes live training, access to private coaching groups, and in-person workshops.

These extras are excellent for scaling or team-driven operations. They’re not things a casual seller needs, but they’re great to know about if you’re growing fast.

Choosing the Right Helium 10 Plan: What Actually Matters

Trying to figure out which Helium 10 plan fits? Don’t get distracted by feature grids or technical charts. What you really need to look at is where you are in your selling journey and where you’re heading.

Just Getting Started? Stick with Starter or Platinum

If you’re still piecing together your first product idea or working toward launch, the Starter plan might be enough to get your feet wet. It gives you basic access to key tools and training without a huge commitment. But if you’re planning to go live soon or want room to test keywords and start building listings properly, Platinum is often the smarter choice. It gives you the breathing room that most beginners need when things move from theory to execution.

Need Optimization, Emails, and Real Tracking?

This is where Platinum really earns its price tag. You get solid keyword tracking, listing tools, and email automation, which together make a big difference once you’re alive and trying to grow. It’s built for sellers who are past the “just exploring” phase and are now tweaking listings, tracking ASINs, and trying to rank. If that’s you, Platinum is likely your sweet spot.

Managing Multiple Accounts or Running PPC?

Once you’re dealing with ads, multiple sellers, or more complex operations, the Diamond plan starts making financial sense. Adtomic alone, Helium 10’s PPC automation engine, is worth the jump if you’re spending significantly on Amazon ads. Add in expanded keyword limits, multi-user access, and more ASIN tracking, and it’s clear this plan isn’t just for big teams – it’s for anyone looking to operate at scale without juggling a bunch of separate tools.

Still Not Sure? Start Mid and Scale Up

If you’re stuck between options, Platinum is the easiest place to land. It’s flexible, covers most day-to-day needs, and upgrading later is simple. You won’t lose data, and it gives you a solid foundation before investing in more advanced features. Think of it as your middle ground: not too lean, not too loaded, just enough to get real work done.

How WisePPC Fits Into the Bigger Picture

At WisePPC, we’re laser-focused on helping marketplace sellers make smarter, faster decisions through data that actually tells a story. As an Amazon Ads Verified Partner, we’ve built a platform that blends deep analytics, intuitive tools, and smart automation to help businesses not just survive, but grow, even in the most competitive spaces.

If you’re using tools like Helium 10 for keyword research and listing optimization, you already know the power of data. We take that one step further. WisePPC gives you real-time insight into exactly how your ads are performing, where your spend is going, and which campaigns are quietly bleeding budget. From multi-account dashboards to inline campaign edits and predictive analytics, we give you the control to act fast, without bouncing between screens or spreadsheets.

Whether you’re managing 10 SKUs or scaling up to 1,000, our toolkit is built to grow with you. We don’t just show you what’s happening – we highlight what needs attention, automate what can be automated, and help you understand the connection between your ad spend and your actual sales. That way, every bid, adjustment, and decision is grounded in clarity, not guesswork.

Final Thoughts

Helium 10’s pricing isn’t random – it scales with your needs. Sellers just starting out can explore the platform with minimal investment, while larger operations can unlock powerful analytics, automation, and multi-user tools as they grow.

The key is not paying for more than you’ll use. Start small, test every feature during your first month, and upgrade when your business demands it. That way, your spend stays lean and your tools stay useful.

And if you’re still unsure? Use the free plan to get a feel for things. At worst, it costs you nothing. At best, it gives you the clarity you need to scale smarter.

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