Best Free Amazon Research Tools for Smarter Selling
Selling on Amazon can be competitive, especially without the right data. Luckily, there are several free research tools that help sellers analyze trends, monitor competitors, and find the right products to list. In this guide, we’ll look at the most useful tools you can use at no cost to make better business decisions on Amazon.
1. WisePPC
At WisePPC, we offer a toolkit built to help sellers manage and improve their performance across Amazon and other marketplaces. Our platform focuses on simplifying campaign management, analyzing sales and advertising data, and enabling real-time decisions with less manual work. Sellers can monitor key performance indicators, run bulk actions, and identify underperforming areas with tools like advanced filtering, on-spot editing, and placement analysis.
Our features are designed to support growth and efficiency. Our system enables long-term trend analysis, automated campaign adjustments, and clear visibility into both organic and paid sales performance. We also provide tools for bulk updates, multi-metric visualizations, gradient-based data highlighting, and future enhancements like AI-driven bidding and automated inventory forecasting. All of this is built to reduce guesswork and help teams focus on high-impact decisions without needing advanced technical skills. We offer a free trial period for you to explore all the platform’s features and see how effective it is for your business.
Key Highlights:
- Inline campaign editing and bulk update features
- Advanced filters and customizable data visualizations
- Central dashboard for Amazon and multi-account management
- Tools for segmenting and analyzing campaign effectiveness
- Planned AI-based features for bidding and inventory forecasting
Who It’s Best for:
- Amazon sellers looking for an analytics-based campaign manager
- Businesses operating on multiple marketplaces like Amazon and Shopify
- Teams who want to avoid manual ad adjustments and save time
- Users who need long-term data access for tracking seasonal trends
- Sellers managing multiple accounts or large product catalogs
- Marketers interested in separating ad-driven vs. organic revenue impacts
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. CamelCamelCamel
CamelCamelCamel is a browser-based Amazon price tracking tool that allows users to monitor product prices over time. The platform provides free access to price history charts and sends alerts when prices drop below a user’s preferred threshold. To start, users can paste an Amazon product link into the tool to view past pricing or create a price watch. This is useful for tracking buying trends or identifying the best time to purchase.
Other features include curated lists of top price drops and popular products among other users. CamelCamelCamel is fully free to use, making it accessible to anyone looking for pricing trends or monitoring specific items for changes.
Key Highlights:
- Offers free price tracking for Amazon products
- Sends alerts for price drops by email
- Includes browser extension for instant history access
- Displays top daily and weekly discounts
- Works across various product categories
Who It’s Best for:
- Shoppers looking to buy at lower prices
- Sellers analyzing competitor pricing patterns
- Users needing alerts for specific products
- Buyers interested in long-term pricing behavior
- Anyone seeking a free and simple research tool
Contact and Social Media Information:
- Website: camelcamelcamel.com
- E-mail: support@camelcamelcamel.com
3. Keepa
Keepa provides tools for tracking product price history and availability on Amazon. It allows users to monitor changes for multiple products, including variations like size and color. With Keepa, users can view historical price graphs, receive stock and price alerts, and track full ASIN lists. The platform works through a browser interface and mobile apps. Some features are free, while others require a paid subscription.
Basic functions like price charts and variation tracking are available at no cost. For more detailed data, including advanced product tracking and additional metrics, users need to subscribe. Keepa supports analysis for single items or entire product groups, making it useful for both personal use and business decisions.
Key Highlights:
- Offers free product price charts and variation tracking
- Allows bulk ASIN tracking with alerts
- Supports price and stock notifications
- Partially paid, with core functions available for free
Who It’s Best for:
- Sellers tracking large or complex product catalogs
- Buyers comparing product pricing trends
- Users monitoring out-of-stock patterns
- People managing multiple ASINs at once
- Anyone needing a combination of free and paid tools
Contact and Social Media Information:
- Website: keepa.com
- E-mail: info@keepa.com
- Address: Berndorfer Str. 10, 95478 Kemnath, Germany
4. Helium 10
Helium 10 is a platform designed for Amazon sellers offering tools for product research, keyword tracking, listing optimization, and advertising. Users can identify keywords, research competition, and launch ad campaigns using a mix of manual controls and automation. Some tools are available for free. The free version allows limited access to keyword tools and product insights.
The platform includes a Chrome extension for on-Amazon research, and modules like Cerebro, Magnet, and Black Box for exploring new products or keyword opportunities. It also offers ad management through Helium 10 Ads and account performance tracking. While the full set of services is paid, the free tools can support basic research and early-stage product planning.
Key Highlights:
- Combines product research, keyword tracking, and ad tools
- Offers limited free access to keyword and product research features
- Includes a browser extension for quick research
- Provides structured data for ad and listing improvements
Who It’s Best for:
- Sellers starting to explore Amazon keyword data
- Users planning product launches with basic research
- Businesses testing ad strategies using limited tools
- Teams managing listings and ad performance
- Those needing a scalable platform with both free and paid options
Contact and Social Media Information:
- Website: www.helium10.com
- Facebook: www.facebook.com/Helium10Software
- LinkedIn: www.linkedin.com/company/helium10
- Twitter: x.com/H10Software
- Instagram: www.instagram.com/helium10software
5. Jungle Scout
Jungle Scout provides tools for Amazon sellers to conduct market research, manage product listings, and optimize ad campaigns. Their platform supports sellers across different experience levels, offering insights for both individual products and broader brand performance. It helps users identify market opportunities, monitor competitor activity, and plan strategies around pricing, content, and customer demand. The tools are organized under different modules, including product discovery, keyword analysis, and brand tracking.
Jungle Scout includes a limited number of free features. While advanced users and agencies may benefit from detailed analytics and custom reports, newer sellers can use the platform’s basic functions to start understanding Amazon trends and performance gaps. It also supports integration across sales channels and provides managed reporting for enterprise clients.
Key Highlights:
- Offers product research, keyword tracking, and brand analysis
- Includes tools for campaign management and listing optimization
- Focuses on pricing strategy, content control, and seller visibility
- Some services have limited free access
- Supports new and advanced sellers as well as brands and agencies
Who It’s Best for:
- Amazon sellers looking to expand their product research
- Brands aiming to track and optimize presence on Amazon
- Agencies managing multiple client accounts
- Users comparing 1P and 3P performance insights
- Sellers who want structured growth tools with optional upgrades
Contact and Social Media Information:
- Website: www.junglescout.com
- E-mail: partnerships@junglescout.com
- Facebook: www.facebook.com/amazonjunglescout
- LinkedIn: www.linkedin.com/company/junglescout
- Twitter: x.com/junglescout
- Instagram: www.instagram.com/junglescout_
- Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661
6. SellerApp
SellerApp provides a suite of free tools for Amazon sellers, focusing on product listing improvements, keyword analysis, and profitability calculations. The platform includes features like an FBA calculator, keyword search and reverse ASIN lookup, listing quality checker, and a product description editor. These tools help sellers refine their content, plan advertising strategies, and estimate margins without needing a subscription.
The tools are accessible through the free section of the platform, making them useful for new sellers and small teams working on product listings or ad copy. SellerApp also offers paid services for advanced analytics, but the free features are sufficient for basic optimization tasks. The platform aims to simplify keyword cleanup, track listing quality, and provide immediate support in adjusting product content.
Key Highlights:
- Offers a collection of free Amazon tools
- Includes listing editor, keyword tools, and profit calculators
- Helps improve product discoverability and ad targeting
- Focused on content, visibility, and margin planning
- Additional advanced features available with paid plans
Who It’s Best for:
- Sellers wanting to improve product listings without extra cost
- Beginners testing basic research and keyword features
- Users checking profitability or FBA fees
- Sellers adjusting content for better rankings
- Small teams working on listing and ad prep
Contact and Social Media Information:
- Website: www.sellerapp.com
- E-mail: support@sellerapp.com
- Facebook: www.facebook.com/sellerapp
- LinkedIn: www.linkedin.com/company/sellerapp
- Twitter: x.com/SellerApp_Inc
- Instagram: www.instagram.com/sellerapp_insta
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
- Phone: +1-737-225-3338
7. ProfitGuru
ProfitGuru provides a mix of free and paid research tools for Amazon sellers, covering product sourcing, competition analysis, keyword research, and market insights. The platform supports different selling models, including wholesale, arbitrage, and private labeling. Free tools include access to a product and brand database, supplier contacts, an FBA calculator, a sales estimator, and keyword lookup tools.
While most tools are available for free, more advanced features such as bulk analysis, keyword tracking, and exports require a subscription. ProfitGuru also offers suggestions for bundled products and tracks top sellers’ inventory, giving users practical insight into real-time performance. It is suitable for sellers at different stages, particularly those looking to explore product niches or validate inventory ideas with low upfront investment.
Key Highlights:
- Includes free access to product, brand, and supplier databases
- Offers FBA calculator, sales estimator, and reverse ASIN tools
- Supports multiple business models: private label, wholesale, and arbitrage
- Tools are browser-based with no downloads required
Who It’s Best for:
- Sellers researching low-competition products or suppliers
- Beginners exploring Amazon business models
- Users comparing wholesale and retail pricing
- Arbitrage sellers analyzing margins and sales trends
- Anyone needing flexible access to product insights without full cost upfront
Contact and Social Media Information:
- Website: www.profitguru.com
- Address: 1042 Fort Union Blvd, Ste #493, Midvale, UT 84047
8. ZonGuru
ZonGuru offers a collection of tools for Amazon sellers focused on product research, listing optimization, performance tracking, and customer engagement. Their platform helps users identify new product opportunities, monitor listings, and optimize content using data-backed features. Services include tools like Listing Optimizer, Keywords on Fire, and a Chrome extension for live research directly on Amazon. They also provide review monitoring and alerts to keep sellers updated on product performance and customer feedback.
The platform supports different stages of business growth and can be used by new sellers as well as agencies managing multiple accounts. ZonGuru offers a free trial, after which access becomes paid. While most features are designed for professional use, the initial trial helps sellers explore the tools and understand their business needs before committing.
Key Highlights:
- Offers tools for product research, listing optimization, and review tracking
- Includes browser extension for quick product validation
- Features alerts for product reviews and listing changes
- Combines keyword tools with listing improvement features
- Available as a free trial with ongoing access via paid plans
Who It’s Best for:
- Sellers launching or scaling their product catalog
- Users needing listing support with keyword targeting
- Teams tracking product reviews and listing hijacks
- Agencies handling multiple seller accounts
- Beginners testing tools during the free trial phase
Contact and Social Media Information:
- Website: www.zonguru.com
- Facebook: www.facebook.com/zonguru
- Instagram: www.instagram.com/zonguru
9. Keyword Tool
Keyword Tool provides keyword research across various platforms, including Amazon, by pulling search suggestions from autocomplete data. It generates long-tail keywords to support content creation, search engine optimization, and pay-per-click strategies. The tool does not require a Google Ads account and supports multiple languages and regions, making it suitable for sellers targeting global markets.
Users can access a free version that generates keyword ideas without signing up. For those who need more keyword results and additional features like search volume and competition data, a paid version is available. Keyword Tool works as a standalone service for those who want fast keyword generation without integrating with other platforms.
Key Highlights:
- Generates keyword suggestions using Amazon and other platform data
- Free version works without registration
- Offers multilingual and multi-country keyword results
- Simple interface with no setup required
Who It’s Best for:
- Sellers needing fast keyword suggestions for Amazon listings
- Users who want platform-specific keyword data
- Beginners exploring basic keyword research
- Marketers testing demand across languages and regions
- Sellers comparing free and paid keyword tools
Contact and Social Media Information:
- Website: keywordtool.io
- E-mail: hello@keywordtool.io
- Address: 9/F, Suite 901 Hing Yip Commercial Centre, 272-284 Des Voeux Road, Central, Hong Kong
- Phone: +852 5803 8880
10. Google Trends
Google Trends allows users to explore how search interest changes over time for specific keywords, topics, or categories. While not designed specifically for Amazon, it can support Amazon product research by identifying emerging trends, seasonal interest, and regional keyword popularity. Users can compare search terms and filter data by country, time period, and category.
The tool is fully free and requires no account to use. It is most useful as a complementary tool for those who want to validate demand or track rising interest in specific niches. While it does not offer direct Amazon product or keyword data, it can help identify topics and terms worth exploring further in other platforms.
Key Highlights:
- Free access with no account required
- Shows keyword interest trends over time and by region
- Allows comparisons between multiple terms
- Useful for spotting seasonality and new trends
- Supports multiple languages and countries
Who It’s Best for:
- Sellers validating product ideas against real search trends
- Users tracking seasonality and demand shifts
- Marketers comparing interest in competing products
- Beginners looking for simple trend data
- Anyone wanting a free tool for broader market insights
Contact and Social Media Information:
- Website: trends.google.com
11. InventoryLab
InventoryLab provides a platform designed to help Amazon sellers manage inventory, assess profitability, and streamline operational tasks. Their service includes tools like Stratify for inventory management and reporting, Scoutify for on-the-go product research, and ScoutX for faster sourcing analysis. These tools aim to support sellers throughout the sourcing, listing, shipping, and performance analysis process. With built-in accounting features and restock forecasting, sellers can manage both logistics and financials in one place.
They offer a 14-day free trial, after which the service is subscription-based. The platform is suited for sellers who need to save time on manual tasks and want tools that work together across multiple business functions.
Key Highlights:
- Tools for sourcing, inventory, shipping, and performance tracking
- Integrated solutions covering product research and accounting
- Features include restock alerts, profit reporting, and mobile scouting
- Available with a 14-day free trial before paid subscription
- All tools connect through a unified interface
Who It’s Best for:
- Amazon sellers managing FBA inventory and shipments
- Users needing bundled research and financial tools
- Sellers seeking a unified workflow from sourcing to shipping
- Teams that want to reduce manual tracking and spreadsheets
- Beginners trying out all-in-one systems with a trial period
Contact and Social Media Information:
- Website: inventorylab.com
- E-mail: admin@inventorylab.com
- Facebook: www.facebook.com/InventoryLab
- Twitter: x.com/inventorylab
12. Sellerboard
Sellerboard is a platform designed to help Amazon sellers monitor profitability and manage key operational tasks. The tool includes a real-time profit dashboard, PPC optimization features, inventory management, automated review request campaigns, and alerts for listing changes. It provides detailed cost analysis that includes various types of Amazon fees and supports tracking for refunds, advertising performance, and indirect business expenses.
The platform offers a free trial with no credit card required. It supports multiple user roles and access levels, making it suitable for both solo sellers and teams. Sellerboard also includes export options for spreadsheets and automation features like bid optimization and reimbursement tracking.
Key Highlights:
- Profit dashboard with detailed breakdowns of fees and costs
- Inventory alerts and management tools
- PPC analytics with bid automation
- Review request automation and listing alerts
- Free trial without credit card
Who It’s Best for:
- Amazon sellers wanting accurate profitability tracking
- Users managing PPC and needing automation support
- Businesses monitoring refunds and FBA inventory issues
- Teams that require structured roles and permission control
- Sellers exporting financial data for analysis or reporting
Contact and Social Media Information:
- Website: sellerboard.com
- E-mail: support@sellerboard.com
- Facebook: www.facebook.com/sellerboard
- Twitter: x.com/sellerboard
- Instagram: www.instagram.com/sellerboard.official
13. Nozzle
Nozzle is a customer analytics platform for Amazon sellers focused on optimizing advertising, customer retention, and overall profitability. It offers tools to evaluate customer lifetime value, acquisition cost, and purchasing patterns. Users can segment customers, analyze repeat behavior, and identify which products lead to future sales. The platform supports marketing planning through cohort analysis and helps with campaign decisions based on customer data.
Nozzle provides a 14-day free trial, after which access becomes paid. While the toolset is designed for data-driven teams, the platform can be helpful for any seller who wants to go beyond basic metrics and understand long-term customer trends. Nozzle’s insights are particularly useful for businesses focusing on strategic growth and maximizing returns from existing and new customers.
Key Highlights:
- Focuses on customer behavior, LTV, and acquisition cost
- Includes cohort analysis and product path tracking
- Helps improve ad efficiency and retention strategy
- Free trial available, then requires a subscription
- Offers tools for advanced customer segmentation
Who It’s Best for:
- Sellers aiming to improve marketing efficiency
- Businesses focusing on retention and repeat customers
- Teams analyzing long-term customer value
- Users exploring customer trends across multiple ASINs
- Amazon brands investing in data-driven decisions and forecasting
Contact and Social Media Information:
- Website: www.nozzle.ai
- E-mail: hello@nozzle.ai
- Facebook: www.facebook.com/NozzleAI#
- Twitter: x.com/nozzle_ai
- LinkedIn: www.linkedin.com/company/nozzleai
- Instagram: www.instagram.com/nozzle_ai
- Address: 25 Christopher St, London, EC2A 2BS, United Kingdom
14. HelloProfit
HelloProfit is an analytics and profit tracking tool for Amazon sellers that offers visibility into sales, advertising, and customer data. It combines various dashboards such as merchant overview, individual product tracking, payout reports, and customer behavior insights. Sellers can monitor multiple accounts in one interface, organize custom product groups, and access instant notifications for sales fluctuations or lost Buy Boxes. The software supports both FBA and FBM models and offers detailed breakdowns of fees, ROI, and net profits.
The tool is available with a 21-day free trial. After the trial, a paid subscription is required. Users benefit from quick updates, the ability to manage several accounts from a single login, and flexible filtering to analyze data by specific groups, time periods, or promotion types.
Key Highlights:
- Dashboards for merchants, individual products, and payouts
- Instant alerts for sales spikes, Buy Box loss, and more
- Tracks Amazon ad performance and profitability
- Supports multiple seller accounts with one login
- 21-day free trial with full access to features
Who It’s Best for:
- Sellers who want a full view of profit and ad performance
- Amazon users managing more than one seller account
- Businesses needing custom grouping and filtering of data
- Teams requiring instant sales and promotion tracking
- Users interested in detailed financial breakdowns
Contact and Social Media Information:
- Website: helloprofit.com
- Address: 13400 Route 59 Suite 116-227 Plainfield, IL 60585
15. Easyship
Easyship is a shipping and fulfillment platform that helps eCommerce sellers, including those on Amazon, manage their delivery processes more efficiently. The tool provides access to discounted shipping rates, label printing, tax and duty calculation, and real-time checkout options. The system integrates with platforms like Shopify, WooCommerce, and Amazon.
Easyship offers a permanently free plan, with additional features unlocked through paid options. Even on the free plan, users can benefit from automation tools, courier comparisons, and branded tracking. It’s built for sellers of different sizes, from small stores to enterprise operations, and includes options for international shipping and 3PL support.
Key Highlights:
- Free plan available with basic features and discounted rates
- Supports shipping automation and label printing
- Integrates with Amazon, Shopify, and other platforms
- Allows courier comparison and tax calculations
- Offers branded tracking and email notifications
Who It’s Best for:
- Amazon sellers looking to reduce shipping costs
- Businesses handling both domestic and international orders
- Users managing multiple stores through connected platforms
- Sellers who want to automate shipping processes
- Teams needing real-time rate and duty visibility at checkout
Contact and Social Media Information:
- Website: www.easyship.com
- Facebook: www.facebook.com/goeasyship
- Twitter: x.com/goeasyship
- LinkedIn: www.linkedin.com/company/easyship
- Instagram: www.instagram.com/goeasyship
- Address: 515 Broadhollow Rd Ste 800, Melville, NY 11747, United States
16. Seller Labs
Seller Labs is a platform for Amazon sellers focused on reputation management, advertising optimization, and inventory insights. The tool helps users send automated review requests, monitor ad performance, and analyze profitability across product listings. It also offers basic inventory tracking and sales insights, aiming to simplify operational tasks for small to medium-sized teams.
The platform has a free plan that includes core features, with more tools unlocked through paid tiers starting at a low monthly rate. It supports quick setup and offers self-serve access to key seller features without the need for complex configurations. Seller Labs is designed to help sellers stay informed about customer feedback, ad results, and product-level metrics.
Key Highlights:
- Free plan includes basic tools for feedback and ad tracking
- Automates review requests and monitors ad ROI
- Offers inventory and profitability insights
- Designed for smaller teams and new Amazon sellers
- No credit card required to get started
Who It’s Best for:
- New or budget-conscious Amazon sellers
- Users managing small catalogs or early-stage stores
- Sellers wanting to track ad performance and reviews
- Teams focused on simple inventory and sales analysis
- Businesses testing entry-level Amazon tools without upfront cost
Contact and Social Media Information:
- Website: www.sellerlabs.com
- Address: 999 Mansell Rd, Ste D Roswell GA, 30076
17. Viral Launch
Viral Launch provides a suite of tools for Amazon sellers focused on product research, keyword analysis, and advertising. The platform includes features such as Market Intelligence for analyzing sales trends and competition, Keyword Research for identifying high-value search terms, and Kinetic PPC for managing and optimizing advertising campaigns. Additional tools include Listing Builder, Rank Tracker, Product Discovery, and several AI-assisted services for listing creation and A+ content generation.
The platform offers a free trial that gives users access to the main functionality. After the trial, different subscription tiers offer expanded services depending on business needs. Viral Launch is designed to assist sellers at various stages, from early product discovery to ad campaign management and listing optimization.
Key Highlights:
- Product research and keyword discovery tools
- PPC optimization with automation via Kinetic PPC
- Chrome extension for on-Amazon research
- Listing and rank tracking features
- Free trial available
Who It’s Best for:
- Amazon sellers looking to test product ideas and validate niches
- Businesses that want to monitor keyword rankings and search volume
- Teams aiming to improve ad performance using PPC data
- Users who want to build optimized listings using structured tools
- Sellers exploring automated keyword and content suggestions
Contact and Social Media Information:
- Website: viral-launch.com
- E-mail: support@viral-launch.com
- Facebook: www.facebook.com/virallaunchamazonsoftware
- LinkedIn: www.linkedin.com/company/viral-launch
- Twitter: x.com/viral_launch
- Instagram: www.instagram.com/viral_launch
- Address: 12110 Sunset Hills Rd, Reston, VA 20190, United States
18. SellerSprite
SellerSprite is an Amazon research and optimization platform offering tools for keyword analysis, product tracking, reverse ASIN lookup, and listing evaluation. It supports a wide range of services from market research to operational support, helping sellers assess performance and plan strategy. The tool can provide insights directly on Amazon pages through its browser extension, which includes keyword rankings, sales trends, and listing data.
The platform offers a limited-time free trial, after which continued use requires a paid plan. SellerSprite is used by sellers for identifying product opportunities, optimizing listings, and monitoring advertising performance, particularly for those seeking deeper insight into Amazon’s search and ranking systems.
Key Highlights:
- Offers some partially free tools
- Browser extension provides real-time ASIN and keyword data
- Includes product research, keyword tracking, and listing analysis
- Reverse ASIN tool for competitive research
- Supports full-funnel optimization for Amazon listings
Who It’s Best for:
- Sellers needing keyword research and listing tracking tools
- Amazon users comparing multiple ASINs or competitors
- Users looking for real-time product and keyword data
- Teams using browser-based Amazon research tools
- Sellers needing both free tools and more advanced paid features
Contact and Social Media Information:
- Website: www.sellersprite.com
- E-mail: support@sellersprite.com
- Facebook: www.facebook.com/sellersprite.us
- Twitter: x.com/SellerSprite_EN
Conclusion
Free Amazon research tools offer sellers an accessible way to improve product visibility, manage ads, and understand market trends without high upfront costs. Whether you’re optimizing PPC campaigns, analyzing keywords, or tracking product performance, these tools help streamline daily tasks and guide informed decisions. While many platforms offer premium features, most include free plans or trial periods that are useful for testing and basic operations.
Choosing the right tools depends on your specific goals, whether that’s finding product opportunities, refining ad strategies, or monitoring listings. With the right combination of services, even free or partially free tools can play a key role in building and scaling a successful Amazon business.
