Best Free Amazon PPC Tools to Boost Your Ad Performance

Running Amazon ads can quickly become expensive without the right tools. Fortunately, there are free Amazon PPC tools that help sellers monitor, analyze, and improve their advertising efforts without extra costs. In this guide, we’ll explore some of the most useful no-cost tools available and how they can support better decision-making for your campaigns.

1. WisePPC

At WisePPC, we offer a unified analytics platform for sellers running ads on marketplaces like Amazon and Shopify. Our goal is to help businesses manage campaigns, track sales and advertising data, and make smarter decisions without relying on third-party spreadsheets or disconnected tools. By centralizing data from ads and sales into one interface, we give users full visibility into what drives performance – from real-time clicks and conversions to long-term trends and organic reach.

We’ve built features that reduce the time spent on manual tasks like bid adjustments and keyword filtering. Our bulk editor allows changes to thousands of campaigns or targets at once, while our charting tools help analyze up to six performance metrics simultaneously. With deep filtering, placement-level insights, and long-term data retention, we focus on making campaign analysis fast and actionable. From campaign editing to metric highlighting, everything is designed to give teams clear signals on what works and what needs attention. While our tool is not entirely free, we offer a full-featured free trial.

Key Highlights:

• Real-time analytics across ad and organic performance
• Bulk editing for campaigns, ad groups, and targets
• Placement and match-type analysis tools
• Advanced filtering and multi-metric chart comparisons
• Long-term historical data access beyond Amazon’s limits
• Inline editing and gradient-based performance tables
• Smart automation suggestions for campaign optimization
  

Who it’s best fo:

• Sellers managing multiple ad accounts or large catalogs
• Teams looking to centralize data from multiple marketplaces
• Users who want to cut time on manual PPC adjustments
• Marketers interested in both short-term ad impact and long-term sales trends

2. Helium 10 PPC Audit Tool

Helium 10 offers a free Amazon PPC Audit Tool that evaluates advertising performance based on data from a seller’s Search Term Report. Users upload their report and input a target ACoS, and the tool generates an instant breakdown showing how close their current campaign is to the target. The audit includes evaluations of keyword duplication, high and low ACoS terms, and general campaign structure. The tool aims to help identify areas of wasted spend or ineffective targeting.

This tool provides campaign insights that sellers can use to adjust strategy and improve listing visibility. It does not require any subscription to use the audit function and is accessed through the Helium 10 platform. It focuses only on the analysis and not campaign management. Users can receive a snapshot of campaign health and uncover immediate optimization opportunities without additional configurations or data manipulation.

Key Highlights:

• Upload-based audit using Amazon Search Term Report
• Compares actual vs. target ACoS
• Identifies duplicate keywords and poor-performing terms
• Offers summary of profit/loss per campaign
• Instant results without configuration
  

Who it’s best fo:

• Amazon sellers with basic campaign knowledge
• Users looking for quick ACoS comparison
• Sellers managing campaigns manually
• Those needing a simple audit without automation tools
  

3. Profit Whales PPC Audit Tool

Profit Whales provides a free PPC audit tool designed for sellers who want a structured review of their Amazon advertising efforts. The tool scans campaigns and delivers a report organized in tables with filtering and search options. It offers keyword performance analysis, targeting evaluations, and identifies common advertising issues. Each insight is accompanied by a plain-language explanation and color-coded indicators for severity.

Reports are saved within the platform for future reference and can be shared with employees or agencies. This tool is aimed at reviewing performance per product and gives detailed information without requiring complex setup. It does not operate campaigns or provide automation features but focuses entirely on analysis and recommendations based on the existing ad setup.

Key Highlights:

• Table-based audit reports with filters and sorting
• Insight explanations with a color-coded warning system
• Highlights brand defense and keyword quality
• Simple scanning process per product
• Reports saved for future access
  

Who it’s best fo:

• Sellers seeking easy-to-read audit reports
• Brands managing in-house PPC teams
• Small businesses needing clear feedback on ads
• Sellers wanting reusable reports for internal review
  

4. Atom11 PPC Spend Audit Calculator

Atom11 provides a free PPC Spend Audit Calculator that combines advertising and business data to produce an audit report. Users upload both a Business Report and a Bulk Operations file, which are then processed to generate insights. The tool uses these inputs to evaluate metrics such as advertising performance by ASIN, potential overlap in spend, and overall efficiency. The output helps sellers understand the impact of ad spend on product-level sales and other retail signals.

The calculator is focused on identifying spend effectiveness and is not an ad manager or automation platform. Its core function is to process raw campaign and business data together to highlight inefficiencies and possible improvements. The tool does not require setup beyond uploading two specific Amazon reports and is intended for users comfortable working with sales and ad metrics.

Key Highlights:

• Requires upload of Business and Bulk reports
• Analyzes ad spend at the ASIN level
• Evaluates PPC overlap and retail impact
• Outputs audit results based on real-time data
• Standalone audit without account access
  

Who it’s best fo:

• Sellers analyzing product-level PPC efficiency
• Users familiar with Seller Central reporting
• Teams comparing sales data with ad cost
• Sellers checking for PPC-related losses or waste

5. SellerApp Amazon PPC Audit Tool

SellerApp offers a free Amazon PPC Audit Tool that allows sellers to evaluate the performance of their advertising campaigns by uploading a Search Term Report. The system processes keyword, match type, and campaign data to generate a campaign score and insights related to revenue generation, keyword performance, and ACoS alignment. Users can compare their actual ACoS to a target value and identify where ad spending is underperforming. The tool breaks down automatic and manual campaigns separately to show what is driving conversions and what may be draining budget.

This tool focuses on identifying converting versus non-converting terms, analyzing keyword efficiency, and helping reduce wasted ad spend. Reports are generated quickly based on uploaded files and do not require direct API integration or account access. While the audit tool itself is free, it is part of a broader platform that includes additional paid features. However, the free version offers actionable insights that help sellers evaluate campaign performance with minimal effort.

Key Highlights:

• Accepts Search Term Report for instant evaluation
• Analyzes keyword match types and campaign ACoS
• Separates performance by automatic and manual campaigns
• Identifies wasteful spending and conversion patterns
• Generates suggestions for keyword optimization
  

Who it’s best fo:

• Sellers looking for fast PPC audit feedback
• Amazon users who manually manage ads
• Businesses tracking keyword effectiveness
• Sellers aiming to lower ACoS without automation tools
  

6. Acosbot

Acosbot is a PPC automation software designed to optimize Amazon ad performance using AI. It automates bidding, monitors campaign performance, and recommends bid adjustments based on ongoing analysis. The platform aims to streamline the management of keywords, match types, and overall PPC strategy through automation. It evaluates ad performance, identifies ineffective keywords, and provides real-time suggestions to adjust bids and remove wasteful spend.

The free version is limited to a one-month trial, during which users can access the full range of automation tools without providing payment details. The platform supports Amazon sellers in European markets and requires linking the user’s Amazon Ads account. While it goes beyond just auditing, its automation features can help sellers continuously optimize their campaigns without manual intervention.

Key Highlights:

• AI-powered bid automation and strategy adjustments
• Identifies inefficient keywords and spending
• Tracks KPIs including ACoS and ad performance
• Includes 1-month free trial with full features
• Supports all European Amazon markets
  

Who it’s best fo:

• Sellers ready to test automated campaign management
• Users with ongoing ad campaigns seeking optimization
• Businesses operating in EU Amazon marketplaces
• Sellers who want to reduce manual adjustments
  

7. PPC Storm Calculators

PPC Storm offers a set of free calculators that help Amazon sellers make informed decisions about campaign setup and ad spend. These tools include calculators for break-even bids, target ACoS, keyword launch budgets, and ACoS goals based on TACoS and ad percentage. The tools are designed for users who want to manually calculate and plan PPC budgets rather than rely on automated solutions.

Each calculator functions independently and does not require account access or report uploads. Users input their own values, such as product price or desired ACoS, and receive basic recommendations to guide bidding strategies or budget planning. This suite of tools is best suited for sellers who prefer spreadsheet-style planning and want to avoid software complexity.

Key Highlights:

• Includes four standalone PPC calculators
• Focuses on bid strategy and budget planning
• No account access or report uploads required
• Designed for manual input and simple use
• Useful for sellers not using automation tools
  

Who it’s best fo:

• Sellers who prefer manual PPC planning
• Users seeking quick reference tools for bid strategy
• Beginners wanting to understand PPC math basics
• Sellers managing campaigns with basic budgets or tools

8. Trellis Amazon ACoS Calculator

Trellis provides a free ACoS calculator that helps Amazon sellers estimate their break-even and target ACoS based on several input costs such as product price, manufacturing, shipping, FBA fees, and other Amazon-related charges. By inputting these values, users receive immediate calculations that show the breakeven advertising cost and projected profitability. The tool is straightforward and doesn’t require an account or login to use.

In addition to the calculator, Trellis promotes broader PPC management through automation, pricing, and content optimization tools. However, the ACoS calculator itself functions as a basic input-output tool without connecting to an Amazon account or requiring data files. It is useful for benchmarking acceptable ad spend levels before launching or adjusting campaigns, but does not offer ongoing campaign analysis or performance tracking.

Key Highlights:

• Calculates breakeven and target ACoS
• Simple manual input format
• No login or account access required
• Works as a planning tool for ad spend limits
• Can support pricing strategy and profitability estimates
  

Who it’s best fo:

• Sellers planning ad campaigns manually
• Users who want to benchmark profitable ad spend
• Beginners looking for a simple ACoS overview
• Sellers reviewing product-level margins before scaling ads
  

9. Perpetua Benchmarker

The Perpetua Benchmarker is a free Amazon PPC analysis tool that connects directly to a seller’s Amazon Ads account to evaluate key campaign metrics. It provides a report that includes performance indicators such as ACoS, CPC, CTR, CVR, and benchmarks them against industry data. The tool helps identify areas for potential improvement based on performance gaps across ad formats, account structure, and specific product performance.

The tool does not require payment and is designed for ongoing monthly use. It offers a badge system that categorizes the account’s health based on performance. Unlike calculators based on manual input, this tool requires account linking and automatically pulls data to generate insights. The report does not modify campaigns or offer direct automation but gives structured guidance based on historical data.

Key Highlights:

• Connects to Amazon Ads account for live data analysis
• Evaluates monthly metrics like ACoS, CPC, CTR, CVR
• Benchmarks account against industry standards
• Provides structured performance report
• Includes badge classification system
  

Who it’s best fo:

• Sellers who want monthly PPC performance snapshots
• Users looking to compare metrics with market averages
• Sellers managing large portfolios needing structured review
• Amazon advertisers seeking account-level feedback
  

10. RevenueGeeks Amazon PPC Bid Calculator

RevenueGeeks offers a manual PPC bid calculator designed to help Amazon sellers determine their breakeven CPC bid based on conversion rate and product economics. The tool requires inputs such as selling price, landed cost, Amazon fees, and expected conversion rate. It then outputs key data points including net profit, breakeven ACoS, average clicks per sale, and the maximum CPC a seller can afford to break even.

This tool does not require account access and all calculations are performed in-browser. It’s intended for planning and evaluating advertising decisions before launching or adjusting campaigns. The calculator provides guidance on how to interpret breakeven bids and adapt bidding strategies, especially useful for sellers focused on profitability and cost control.

Key Highlights:

• Calculates breakeven CPC bid based on conversion rate
• Provides output like profit, ACoS, and average clicks per sale
• No login or account connection needed
• Saves calculations locally in browser
• Designed for planning PPC strategy
  

Who it’s best fo:

• Sellers wanting to calculate safe CPC bid limits
• Users focused on maintaining profitability per click
• Small businesses managing PPC manually
• Sellers launching new products needing cost control tools
  

11. atom11 Free PPC Tools

atom11 provides a suite of free tools for Amazon advertisers, aimed at simplifying calculations and improving decision-making. These tools include a PPC audit analyzer, max CPC calculator, real bid calculator, and a new product launch playbook. Each tool addresses a specific use case, such as checking campaign performance, estimating cost-per-click limits, and calculating real bids based on placement modifiers and bid strategy.

The tools are web-based and do not require user registration or access to Amazon accounts. They are designed to help sellers evaluate specific aspects of their ad strategy independently. While automation features are not part of this suite, the calculators and audit tools can support manual campaign decisions or supplement other PPC platforms.

Key Highlights:

• Includes audit, CPC, and real bid calculators
• No login or integration required
• Covers campaign performance, bid strategy, and new launches
• Offers a playbook for product launch planning
• Tools are standalone and task-specific
  

Who it’s best fo:

• Sellers needing quick PPC calculations
• Users working without full automation platforms
• Advertisers reviewing campaign structure or bidding
• Beginners wanting simple tools to guide ad planning
  

12. Mimbi Keyword Match Analyzer

Mimbi’s Amazon PPC Keyword Match Analyzer is a free tool focused on resolving inefficiencies in campaign structure caused by keyword conflicts. It allows users to analyze match type issues, such as negative keyword overlap and internal competition between different match types. Users enter their campaign keywords and negatives, and the tool detects blocking or cannibalization.

The tool is built to help users clean up their targeting and reduce wasted spend by suggesting improved keyword match usage. It does not require integration or report uploads, making it accessible for quick checks and audits. Mimbi focuses on optimizing keyword structure rather than managing campaigns directly.

Key Highlights:

• Detects keyword match type conflicts and blocking
• Supports manual input for current and negative keywords
• Suggests match type improvements to reduce waste
• Focuses on structure optimization rather than bidding
• No integration or signup required
  

Who it’s best fo:

• Sellers managing detailed keyword lists
• Users troubleshooting poor campaign results
• Advertisers with multiple match types and negative terms
• Those optimizing keyword efficiency without software automation

Conclusion

Free Amazon PPC tools offer sellers a practical way to improve campaign performance without upfront investment. These tools support a range of needs, from keyword analysis and ACoS calculations to full campaign audits and performance tracking. Whether used to reduce wasted ad spend, understand bid strategies, or gain better visibility into ad results, they provide valuable insights that can help sellers make smarter advertising decisions.

While free tools may not cover every advanced feature, they are often enough for identifying key issues, testing strategies, and improving results with minimal risk. For sellers managing their own campaigns or evaluating new approaches, these tools serve as a helpful starting point in building more efficient and cost-effective Amazon advertising strategies.