Top Amazon Marketing Tools Every Seller Should Know in 2025
Success on Amazon requires more than just a good product – it also takes smart marketing. Whether you’re launching a new listing or trying to boost an existing one, using the right tools can make a huge difference. From keyword research and PPC automation to listing optimization and review management, Amazon marketing tools help sellers stay competitive and data-driven. In this article, we’ve gathered the most effective marketing tools used by sellers in 2025 to increase visibility, drive traffic, and grow sales.
1. WisePPC
We built WisePPC as an Amazon analytics and campaign optimization platform to help sellers make smarter, data-driven decisions across Amazon and other marketplaces. Our toolkit includes features for tracking historical data, monitoring ad performance, and making real-time adjustments to campaigns. With advanced filtering, flexible charts, and bulk action tools, we give users the ability to analyze trends, compare key metrics, and manage large-scale advertising structures more efficiently. We also allow users to edit campaigns directly within data tables to speed up tasks like adjusting bids and budgets.
We offer deep segmentation options such as cost type, bid strategy, match type, and campaign type. Users can view performance by placement and compare how different strategies have impacted results over time. Our platform includes tools for tracking average selling price, retaining historical data for the long term, and analyzing up to six metrics at once in a single chart. With gradient-based highlighting in tables, users can quickly spot performance issues and prioritize their efforts. Integration is simple, and we automatically sync data from each connected marketplace. We’re also working on new features like dynamic repricing, AI-based campaign adjustments, and inventory forecasting.
Key Highlights:
- Bulk Actions for editing multiple campaigns and keywords simultaneously
- Advanced filtering and data segmentation by cost, match, and campaign type
- Historical data visualization with multi-metric chart support
- Inline campaign editing with real-time adjustments
- Gradient-based performance highlighting for faster insights
- Placement-level performance breakdown
- Long-term data storage beyond Amazon’s retention limits
- Centralized view of advertising and organic metrics
- Real-time monitoring of KPIs like ACOS, CTR, and TACOS
- Planned AI and automation features for pricing and forecasting
Who it’s best for:
- Sellers managing multiple campaigns or ad accounts
- Agencies or teams needing bulk editing and cross-platform reporting
- Users who want real-time ad performance visibility
- Businesses needing long-term data for trend analysis
- Sellers looking to reduce manual campaign tasks and improve efficiency
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. Helium 10
Helium 10 is a software suite that provides Amazon sellers with tools for product research, keyword analysis, and advertising management. Their platform includes a wide range of features designed to support different parts of the selling process, from identifying profitable products to launching PPC campaigns. With integrated keyword research, users can find relevant and high-volume search terms and monitor how competitors are ranking for those keywords. Product research tools help locate low-competition, high-demand items by filtering marketplace data.
Sellers can also manage ad campaigns using Helium 10’s AI-based automation, which helps create and launch sponsored ads without needing deep PPC knowledge. Additional functionality is available through a Chrome extension that brings many core tools into the browser for quick access while browsing Amazon. Other tools are focused on reducing manual work, tracking performance, and simplifying tasks like listing optimization. The platform also supports newer sales channels like TikTok shops, allowing sellers to connect social storefronts with Amazon activity.
Key Highlights:
- Product research tools for identifying high-opportunity products
- Keyword research for optimizing listings and ad targeting
- AI-driven PPC campaign creation
- Chrome extension for browser-based tools
- Integration with social selling platforms like TikTok
Who it’s best for:
- Sellers who need an all-in-one Amazon selling platform
- Users without deep PPC experience
- Beginners launching their first products
- Teams managing keyword research and campaign setup
- Sellers active on both Amazon and social platforms
Contact and Social Media Information:
- Website: www.helium10.com
- Facebook: www.facebook.com/Helium10Software
- LinkedIn: www.linkedin.com/company/helium10
- Twitter: x.com/H10Software
- Instagram: www.instagram.com/helium10software
3. AdBadger
AdBadger is an Amazon marketing platform focused on simplifying PPC campaign management for sellers. Their system provides tools for keyword bidding, ad performance tracking, and automatic budget control. At the core of the platform is a bid optimization engine that adjusts bids daily using conversion data and predefined targets. This helps users align campaigns with their target advertising cost while keeping control over performance. No prior PPC expertise is needed, as most functions are guided by automation and preset logic.
One of their key tools is negative keyword automation. The system reviews months of keyword data to identify terms that aren’t converting and automatically adds them as negative keywords. This feature helps reduce wasted ad spend and improves campaign focus. AdBadger also provides a structured course to help sellers understand the basics of PPC, though the platform is designed to be used without deep technical knowledge. With its automated adjustments and clear interface, the tool aims to make campaign oversight more efficient and less time-consuming.
Key Highlights:
- Daily bid adjustments based on performance data
- Automatic negative keyword detection and blocking
- Campaign, bid, and keyword management interface
- Designed for sellers without prior PPC experience
- Includes training resources to support learning
Who it’s best for:
- Sellers new to PPC advertising
- Businesses looking to reduce ad waste
- Teams managing multiple campaigns at once
- Users seeking automation for bid and keyword control
- Amazon sellers who want to lower ACOS without manual work
Contact and Social Media Information:
- Website: www.adbadger.com
- Facebook: www.facebook.com/AdBadgerDen
- LinkedIn: www.linkedin.com/company/adbadger
- Instagram: www.instagram.com/adbadgerden
- Twitter: x.com/AdBadgerApp
4. Scale Insights
Scale Insights is a PPC automation platform built specifically for Amazon sellers who want to take full control over their ad strategies. The system allows users to design custom rule-based workflows that automate nearly every aspect of campaign management. These workflows can include actions such as adjusting bids, pausing underperforming ads, raising budgets during specific hours, or blocking ineffective search terms. Users can apply templates across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to scale operations while maintaining control over the logic behind each decision.
The platform offers advanced rule types like dayparting, keyword revival, placement-based bidding, and automated import of well-performing search terms. With the ability to stack multiple rules, sellers can shape traffic flow and ad behavior in ways that align with specific goals. In addition to workflow automation, Scale Insights provides tools for mass campaign edits and ad performance analysis. Its pricing structure is based on the number of automated ASINs rather than total catalog size, making it adaptable to different seller needs.
Key Highlights:
- Custom rule-based automation for Amazon PPC
- Dayparting, bid management, and keyword negation tools
- Templates for Sponsored Products, Brands, and Display
- Traffic control using placement and keyword-based rules
- Insights dashboard for ad performance and campaign trends
Who it’s best for:
- Sellers managing large or complex ad portfolios
- Users wanting fine-tuned control over ad rules
- Teams looking to reduce manual PPC adjustments
- Sellers aiming to scale ad operations with automation
- Advanced users building layered ad workflows
Contact and Social Media Information:
- Website: scaleinsights.com
- Facebook: www.facebook.com/groups/ScaleInsights
- Email: [email protected]
5. BidX
BidX is a platform that helps Amazon sellers manage and optimize their advertising campaigns through automation and customizable workflows. Their toolset supports campaign creation, bid adjustments, keyword management, and performance analysis. Sellers can automate routine tasks like keyword bidding and budget updates while keeping control over strategic decisions. The platform supports Sponsored Products, Sponsored Brands, and Sponsored Display ads. It also includes campaign templates and uses built-in logic to guide keyword and bid decisions based on real-time performance.
In addition to search ad automation, BidX supports display and video ads through Amazon DSP. Users can retarget shoppers and reach new audiences using custom audience creation tools. For analytics, the platform integrates with Amazon Marketing Cloud, offering sellers deeper insight into customer behavior and ad performance across channels. BidX is structured to support both hands-on users and sellers who prefer managed service, offering the flexibility to either control campaigns directly or work with expert teams.
Key Highlights:
- Automated ad campaign creation and optimization
- Tools for search, display, and video ad management
- DSP support for audience targeting and retargeting
- Amazon Marketing Cloud integration for insights
- Flexible access for both self-service and managed use
Who it’s best for:
- Sellers looking to automate daily ad management
- Teams running campaigns across multiple ad types
- Users needing customer journey insights
- Businesses using both Amazon Ads and DSP
- Sellers who want either direct control or agency support
Contact and Social Media Information:
- Website: www.bidx.io
- Email: [email protected]
- Phone: +49 (0) 6151 152 40 60
- Facebook: www.facebook.com/getBidX
- Twitter: x.com/getBidX
- LinkedIn: www.linkedin.com/company/getbidx
- Instagram: www.instagram.com/getbidx
6. Rebaid
Rebaid is a marketing tool for Amazon sellers focused on product visibility and promotional campaigns. Their platform allows sellers to run targeted rebate promotions, influencer campaigns, and sweepstakes to drive traffic and accelerate sales velocity. By listing deals on Rebaid, sellers can tap into a large base of discount-focused shoppers, helping generate initial momentum for new or low-visibility products. Campaigns are managed from a centralized dashboard, where performance can be tracked and adjusted as needed.
In addition to shopper promotions, Rebaid offers influencer placements across platforms like TikTok, Instagram, YouTube, and Amazon Live. Sellers can also run sweepstakes to build email lists and encourage non-purchase engagement, like adding to wishlists or following social media pages. Another feature includes the option to purchase editorial placements, getting products featured in Amazon’s Editorial Recommendations section. This visibility tool helps boost exposure for selected keywords by placing listings on page one of search results.
Key Highlights:
- Deal promotions for traffic and early sales
- Influencer campaigns across multiple platforms
- Sweepstakes to grow email lists and engagement
- Central dashboard for managing all campaign types
- Editorial listing placement in Amazon search results
Who it’s best for:
- Sellers launching new or low-visibility products
- Brands looking to build an email list
- Businesses aiming to run multi-channel influencer campaigns
- Sellers interested in Amazon editorial placements
- Teams managing multiple promotion types in one place
Contact and Social Media Information:
- Website: www.rebaid.com
- Facebook: www.facebook.com/TeamRebaid
- Email: [email protected]
7. ZonTools
ZonTools is a PPC automation platform for Amazon sellers, offering tools for launching, managing, and optimizing advertising campaigns across Sponsored Products, Brands, and Display. Their system allows users to create campaigns directly within the platform and apply automated rules driven by internal algorithms. These automations are designed to adjust bids, manage budgets, and optimize keyword performance to help sellers maintain control while reducing the time spent on manual adjustments. The platform supports both Seller Central users and Merch by Amazon sellers.
In addition to campaign creation, ZonTools offers options for defensive and competitor-targeting ads. Sellers can place ads on their own listings to cross-promote products or run in-listing ads on competitor pages. Their tools are also designed to help sellers increase placement in Amazon’s search results, with a focus on reaching shoppers who are ready to buy. With a centralized interface, ZonTools enables campaign performance monitoring and adjustment at scale without requiring constant oversight.
Key Highlights:
- Automated PPC optimization based on internal algorithms
- Campaign creation and management across ad types
- Support for Seller Central and Merch by Amazon
- Ad placements for cross-promotion and competitor targeting
- Tools for improving search visibility and listing defense
Who it’s best for:
- Sellers using multiple ad formats on Amazon
- Merch by Amazon users looking for PPC automation
- Teams managing product portfolios with cross-promotion needs
- Users who want to automate day-to-day ad operations
- Sellers focused on improving placement and search visibility
Contact and Social Media Information:
- Website: www.zon.tools
- LinkedIn: www.linkedin.com/company/zon-tools
- Facebook: www.facebook.com/zon.tools
- Twitter: x.com/zontools
- Email: [email protected]
8. Epinium
Epinium is an Amazon marketing platform that focuses on automating key aspects of product management, advertising, and sales tracking for sellers and vendors. Their tools use AI to help optimize product listings by generating improved titles, bullet points, and descriptions in multiple languages. They also automate keyword research and bid adjustments, allowing sellers to manage campaigns efficiently without manual effort. Epinium supports multi-channel data integration, providing a unified dashboard for sales and inventory monitoring across different marketplaces.
The platform offers automated PPC management that dynamically adjusts bids and budgets based on real-time traffic, performance, and stock levels. It detects underperforming keywords and reduces investment accordingly, while allocating more budget to high-converting placements. Epinium also provides inventory tracking and demand forecasting to avoid stockouts and overstock situations. Pricing strategies are automated using data-driven rules that respond to market trends and competitor activity. The platform delivers detailed, customizable reports to help sellers refine strategies and make informed decisions.
Key Highlights:
- AI-powered listing optimization and keyword research
- Automated PPC campaign creation and bid management
- Unified dashboard for sales and inventory across marketplaces
- Dynamic pricing and stock level monitoring
- Customizable performance reporting
Who it’s best for
- Sellers and vendors managing multiple marketplaces
- Teams looking to automate advertising and inventory tasks
- Businesses aiming to optimize product listings with AI
- Sellers needing real-time sales and stock insights
- Users seeking data-driven pricing and promotion strategies
Contact and Social Media Information:
- Website: epinium.com
- LinkedIn: www.linkedin.com/company/epiinium
- Instagram: www.instagram.com/epinium
- Facebook: www.facebook.com/epinium
- Twitter: x.com/epiniumCOM
9. AmzShark
AmzShark provides a toolkit designed to help Amazon sellers and brand owners monitor and improve their sales performance across international marketplaces. Their platform includes a search rankings tracker that allows users to track the position of specific products. This tracking updates daily, giving sellers visibility into how their marketing and optimization efforts affect search rankings.
The toolset also includes several alert systems to help sellers manage their listings and reputation. Review alerts notify users immediately when new product reviews are posted, enabling timely responses to customer feedback. Hijacking alerts monitor the Buy Box status and inform sellers if a competitor takes over their listing’s Buy Box. Additionally, feedback alerts keep track of seller feedback, providing instant notifications to help protect and maintain seller ratings. The platform’s focus is on keeping sellers informed and responsive to changes that affect their business on Amazon.
Key Highlights:
- Search rankings tracker
- Instant notifications for new product reviews
- Buy Box hijacking alerts with frequent updates
- Feedback monitoring for sellers and competitors
- Support for all international Amazon marketplaces
Who it’s best for:
- Sellers managing multiple products and keywords
- Brands monitoring customer reviews and feedback
- Users needing alerts for Buy Box changes
- Sellers operating across various Amazon marketplaces
- Teams focused on maintaining seller reputation and listing control
Contact and Social Media Information:
- Website: amzshark.com
- Email: [email protected]
10. Zonmaster
Zonmaster offers a suite of tools aimed at simplifying Amazon sales management for sellers. Their platform includes a custom dashboard that consolidates key data such as orders, sales, emails, and reviews to provide a clear overview of business performance. They provide email automation tools to help sellers create tailored autoresponders and automated review requests that use Amazon-compliant language to encourage more customer feedback.
The platform also features a landing page builder for creating pre-sales pages to capture emails and distribute coupons, which helps with customer acquisition and retention. Zonmaster monitors ASINs for important changes like pricing updates, review activity, and potential hijackers, sending instant alerts to keep sellers informed. The toolset extends to global marketplace support, product research, listing optimization, and customer service management, all designed to help sellers grow and manage their Amazon business more efficiently.
Key Highlights:
- Custom dashboard for consolidated sales and review management
- Automated email campaigns and review request tools
- Landing page builder with coupon and email capture features
- ASIN monitoring with instant alerts for critical events
- Support for managing multiple Amazon marketplaces globally
Who it’s best for:
- Sellers needing centralized sales and review management
- Businesses looking to automate customer communication
- Users wanting to build pre-sales landing pages
- Sellers monitoring ASIN changes and competitor activity
- Amazon sellers operating across multiple international marketplaces
Contact and Social Media Information:
- Website: www.zonmaster.com
11. Quartile
Quartile provides an analytics-driven platform designed to manage and optimize Amazon Sponsored Ads through a combination of AI automation and expert support. Their system applies a single-keyword, single-ASIN, single-match-type campaign structure, allowing granular control over keywords, bids, placements, and budgets. The platform leverages real-time data from Amazon Marketing Stream and Amazon Marketing Cloud to track customer behavior, inform bidding strategies, and build personalized, interest-based advertising approaches.
The tool supports rules-based customization, enabling users to apply their own campaign logic alongside Quartile’s AI. Users can schedule bid and budget rules to run at selected intervals, adding flexibility to campaign management. With hourly bidding updates, detailed reporting, and managed service support, Quartile helps sellers consistently align their campaigns with business goals while minimizing manual intervention.
Key Highlights:
- Single-keyword campaign structure for detailed optimization
- Real-time bid and budget updates based on Amazon Marketing Stream
- Integration with Amazon Marketing Cloud for behavior-based targeting
- Customizable rules engine for campaign-level automation
- Managed service team for strategic planning and implementation
- Expansive reporting features for performance tracking
Who it’s best for:
- Amazon sellers managing large-scale ad campaigns
- Teams looking to combine automation with human oversight
- Businesses seeking deeper behavioral insights for targeting
- Sellers aiming to reduce manual PPC management tasks
Contact and Social Media Information:
- Website: www.quartile.com
- Address: 101 Park Avenue, Suite 2504, New York, NY 10178, USA
- Phone: +1 (646) 760-6621
- Email: [email protected]
- Instagram: www.instagram.com/quartiledigital
- LinkedIn: www.linkedin.com/company/quartiledigital
12. Jungle Scout
Jungle Scout offers a range of tools designed to help Amazon sellers, brands, and agencies understand market trends, optimize campaigns, and manage brand performance. Their platform provides detailed insights into both 1P (first-party) and 3P (third-party) Amazon data, helping users make data-driven decisions on pricing, product innovation, and advertising strategies. Jungle Scout aims to give sellers visibility into market performance to reduce guesswork and identify growth opportunities.
The platform supports users with features for market research, brand management, and campaign optimization. It enables sellers to track consumer demand and competitor activity, manage keywords, and secure the Buy Box. Jungle Scout also provides reporting tools that help businesses monitor performance and adjust their strategies based on real-time data, aiming to support sellers at various growth stages from startups to large brands.
Key Highlights:
- Comprehensive 1P and 3P Amazon data access
- Market research and competitor analysis tools
- Brand management features including Buy Box monitoring
- Campaign optimization with keyword and advertising insights
- Reporting and analytics for performance tracking
Who it’s best for:
- New and growing Amazon sellers
- Brands managing Amazon storefronts
- Agencies supporting Amazon marketing
- Sellers focused on data-driven growth strategies
- Businesses needing market and campaign visibility
Contact and Social Media Information:
- Website: www.junglescout.com
- Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661, USA
- Email: [email protected]
- LinkedIn: www.linkedin.com/company/junglescout
- Instagram: www.instagram.com/junglescout
- Facebook: www.facebook.com/amazonjunglescout
- Twitter: x.com/junglescout
13. Viral Launch
Viral Launch provides a suite of tools designed to support Amazon sellers in managing and growing their businesses. Their platform covers a wide range of functions including product research, keyword research, listing optimization, and advertising. The tools are built to help sellers identify market opportunities, monitor competitors, and optimize their product listings to improve visibility and sales. Additionally, Viral Launch offers AI-powered features aimed at enhancing advertising effectiveness and conversion rate optimization.
Besides software tools, Viral Launch includes services such as FBA reimbursements and Amazon accounting. These services help sellers recover lost revenue through automated audits and manage financial operations with bookkeeping and tax preparation support. Their platform also integrates with data analytics tools, providing sellers with actionable insights for strategic decision-making across marketplaces.
Key Highlights:
- Comprehensive product and keyword research tools
- Listing optimization and advertising support
- AI tools for advertising and conversion rate optimization
- FBA reimbursement services with automated audits
- Amazon accounting and financial management solutions
Who it’s best for:
- Amazon sellers looking to research products and keywords
- Sellers needing listing and advertising optimization
- Businesses seeking help with FBA reimbursements
- Sellers who want integrated financial and accounting support
- Users wanting a broad toolkit to manage Amazon sales in one place
Contact and Social Media Information:
- Website: viral-launch.com
- Email: [email protected]
- Address: 12110 Sunset Hills Rd, Reston, VA 20190, USA
- Facebook: www.facebook.com/virallaunchamazonsoftware
- Instagram: www.instagram.com/viral_launch
- Twitter: x.com/viral_launch
- LinkedIn: www.linkedin.com/company/viral-launch
14. Teikametrics
Teikametrics offers an AI-driven platform designed to help Amazon sellers optimize their marketplace strategies. Their tools focus on intelligent bidding, using predictive AI to calculate optimal bids for keywords and targets. This automation aims to prevent overspending or underspending on advertising, adjusting bids in real time based on various factors like seasonality, holidays, and product category. The platform integrates these AI features holistically, providing sellers with unified control over their advertising campaigns and marketplace activities.
Beyond advertising, Teikametrics supports inventory management by forecasting demand, reducing stockouts, and optimizing reorder points for FBA and WFS. The platform also offers multichannel feed optimization, allowing sellers to improve listings and expand product catalogs across sales channels. Additionally, Teikametrics includes social shopping tools through Hiive, which leverages creators to boost brand exposure and product visibility on social media.
Key Highlights:
- AI-powered bidding automation for advertising campaigns
- Predictive analytics for bid optimization and performance tracking
- Inventory management tools to forecast demand and prevent stockouts
- Multichannel feed optimization for listing and catalog enhancement
- Social shopping integration with creator-driven promotion
Who it’s best for:
- Amazon sellers needing automated advertising bid management
- Brands looking to optimize inventory and avoid stock issues
- Sellers managing multiple sales channels
- Businesses aiming to expand through social media creator partnerships
- Users seeking data-driven tools for comprehensive marketplace optimization
Contact and Social Media Information:
- Website: www.teikametrics.com
- Facebook: www.facebook.com/Teikametrics
- Twitter: x.com/Teikametrics
- LinkedIn: www.linkedin.com/company/teikametrics
- Email: [email protected]
15. DataHawk
DataHawk provides a platform that consolidates marketplace data into a single system, helping Amazon sellers gain clear insights to improve profitability and revenue across multiple channels. They focus on offering a comprehensive view of ecommerce performance through integrated AI and machine learning. Their system automates data collection, cleanses data, and highlights anomalies or opportunities, allowing sellers to focus on decision-making and operational improvements. The platform also supports customization and integration with preferred analytics tools to meet specific business needs.
Their tools cover a wide range of ecommerce functions, including competitive analysis, sales performance tracking, traffic enhancement, and conversion optimization. DataHawk helps sellers identify root causes of issues and recommends actionable steps. It also assists in product page optimization and brand protection. The company provides support with a team of ecommerce and data experts to guide users through marketplace challenges and best practices.
Key Highlights:
- Consolidates marketplace data for unified visibility
- Uses AI to automate data collection and identify opportunities
- Offers customization and integration with other analytics tools
- Supports sales growth, traffic generation, and conversion improvement
- Provides expert support for ecommerce marketplace challenges
Who it’s best for:
- Sellers seeking a centralized view of marketplace data
- Businesses needing AI-driven insights and automation
- Companies wanting customizable analytics solutions
- Teams aiming to improve sales, traffic, and conversion rates
- Sellers requiring expert guidance and operational support
Contact and Social Media Information:
- Website: datahawk.co
- Address: 31 Rue Vivienne, 75002 Paris, France
- LinkedIn: www.linkedin.com/company/datahawk-technologies
- Twitter: x.com/datahawkco
- Facebook: www.facebook.com/datahawkco
Conclusion
In conclusion, the range of Amazon marketing tools available today offers sellers valuable options to optimize their presence, boost sales, and manage operations more effectively. Whether focusing on advertising automation, product research, review management, or data analytics, these tools provide practical solutions tailored to different seller needs and business sizes.
Choosing the right combination of tools can help sellers navigate the competitive Amazon marketplace with clearer insights, better efficiency, and improved results. Staying informed about the latest features and updates in these platforms is essential for maintaining a strong and successful Amazon business.
