Best Free Amazon Certification Courses to Check Out

If you’ve ever searched for Amazon training, you know how fast the options pile up. Some come with hefty price tags, while others barely scratch the surface. But here’s the good news: Amazon itself offers a lineup of free certification courses that are both practical and recognized. Whether you’re just testing the waters as a seller, looking to get more technical with AWS, or trying to polish your digital marketing know-how, there’s usually a free course that fits. In this guide, we’ll break down what’s available, what you can actually learn from them, and why they’re worth your time if you want to grow with Amazon’s ecosystem.

How WisePPC Helps Sellers Make Smarter Decisions

At WisePPC, we’ve built our platform to take the guesswork out of selling on marketplaces like Amazon. We know how quickly data can become overwhelming, so our goal is to turn that flood of numbers into something you can actually use. With real-time performance tracking, advanced filtering, and automated insights, you can see what’s driving results and what’s wasting budget. That clarity makes it easier to act fast, cut inefficiencies, and focus on the areas that really matter for growth.

Another advantage we offer is long-term visibility. While Amazon only keeps performance data for a short period, we store it for years, giving you access to seasonal trends and historical benchmarks whenever you need them. Add to that our bulk editing, multi-account reporting, and seamless integrations, and you have a system that grows with your business instead of holding you back. We like to think of WisePPC as a toolkit that simplifies complexity and helps teams make sharper, more confident decisions every day.

1. Free Amazon FBA Course for Beginners (Udemy)

This Udemy course introduces learners to the basics of selling with Amazon FBA through private label products. It covers the early stages of the process, from identifying a product idea to creating and optimizing a listing. The lessons walk through sourcing suppliers, understanding Amazon SEO, and how to approach a product launch. While presented as beginner friendly, the structure still gives a fairly broad view of what it takes to start on the platform.

The course uses a mix of video content and examples, aiming to show step-by-step workflows that first-time sellers can apply. Rather than going deep into advanced strategies, it focuses on building a foundation that covers setup, listing creation, and entry-level advertising tactics. Learners who want to test the waters with FBA can use this course as a way to understand the main moving parts before deciding on next steps.

Key Highlights:

• Focus on private label FBA basics
• Lessons on product research, sourcing, and listing optimization
• Walkthrough of product launch and ranking approaches
• Free access with certificate of completion

Good Choice For:

• Beginners who want a structured introduction to Amazon FBA
• Learners exploring private label selling for the first time
• Anyone considering FBA but not ready to commit to paid training

Contact Information:

• Website: udemy.com
• Address: Udemy, Inc. Legal 600 Harrison Street, 3rd Floor San Francisco, CA 94107
• LinkedIn: www.linkedin.com/company/udemy
• Facebook: www.facebook.com/udemy
• Instagram: www.instagram.com/udemy
• X (Twitter): x.com/udemy

2. Freedom Ticket Amazon FBA Course (Helium 10)

Freedom Ticket is Helium 10’s training program that outlines the full scope of running an FBA business. The course is organized into modules covering areas such as brand setup, product research, supply chain management, financial planning, and advertising. Lessons are presented by multiple instructors, including experienced sellers and specialists in areas like intellectual property and logistics. The material is structured to help learners build an understanding of both the business side and the operational details.

The course also emphasizes continuous adaptation to Amazon’s changing marketplace. Alongside the core modules, there are guest sessions from industry professionals that expand on topics like compliance, account health, and working with external partners. For those already using Helium 10’s software, the course acts as an integrated resource, but it can also stand alone as a broad overview of how to set up and scale a seller account.

Key Highlights:

• Nine structured video modules with extra guest sessions
• Covers branding, sourcing, logistics, and compliance
• Lessons from experienced Amazon sellers and industry experts
• Free access included with Helium 10 Platinum plans

Good Choice For:

• New sellers who want a structured overview of FBA operations
• Existing sellers aiming to refine processes across multiple areas
• Learners who prefer instruction from multiple subject experts

Contact Information:

• Website: www.helium10.com
• LinkedIn: www.linkedin.com/company/helium10
• Facebook: www.facebook.com/Helium10Software
• Instagram: www.instagram.com/helium10software
• X (Twitter): x.com/H10Software

3. Wholesaling Course on Amazon FBA (Cursa)

Cursa offers a short, free course focused specifically on wholesaling within Amazon FBA. The program explains how wholesaling differs from private label or dropshipping, walking learners through supplier sourcing, product selection, and setting up wholesale accounts. Although brief, the lessons highlight key considerations such as verifying suppliers and evaluating product listings.

The course is designed to provide a starting point rather than an in-depth curriculum. It introduces the practical steps needed to begin wholesaling, with exercises to reinforce key points. Since it is hosted within the Cursa app, learners also receive a certificate upon completion. The short runtime makes it suitable for people curious about wholesaling who want a fast overview before committing to more detailed training.

Key Highlights:

• Free, short-format course focused on wholesaling
• Covers supplier sourcing, account setup, and listing analysis
• Includes exercises to check understanding
• Digital certificate provided at no cost

Good Choice For:

• Beginners curious about wholesaling on Amazon FBA
• Students who prefer concise courses over long programs
• Learners who want a free certificate for completing a short course

Contact Information:

• Website: cursa.app
• LinkedIn: www.linkedin.com/company/cursa-online-courses
• Facebook: www.facebook.com/cursa.app.en
• Instagram: www.instagram.com/cursa.app.en

4. Free Amazon Training Course (AMZ Advice Centre)

This live online session introduces their approach to getting started on Amazon, framed as a simple system that moves from product selection to private label and FBA setup. They outline what selling on Amazon involves, explain core steps in plain terms, and keep the focus on practical understanding rather than hype. The training is hosted by their founder and presented as suitable for people who are new to online selling as well as owners who already have products.

They position themselves as an independent training and advice company, not affiliated with Amazon. The material includes realistic notes about responsibility and outcomes, with clear disclaimers about factors outside their control. Registration is straightforward, and the format is built for people who want a structured overview before deciding on deeper work.

Key Highlights:

• Walkthrough of product selection, private label, and FBA basics
• Guidance for both beginners and existing product owners
• Independent training with clear responsibility disclaimers
• Online format with a simple registration flow

Good Choice For:

• New sellers who want a plain language introduction
• Business owners who already have products and need an Amazon roadmap
• Learners who prefer a single session to understand the big picture

Contact Information:

• Website: www.amzadvicecentre.com
• Email: [email protected]
• Address: The Advice Centre Ltd, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
• LinkedIn: www.linkedin.com/company/amz-advice-centre
• Facebook: www.facebook.com/amazonadvicecentre
• Instagram: www.instagram.com/amzadvicecentre

5. Sell on Amazon FBA by Leveraging Existing Popular Listings: Start Small and Scale Up (Alison)

This free course focuses on using wholesale or retail arbitrage to add inventory to existing Amazon listings rather than creating new ones. The lessons cover account setup, basic product research, sourcing from domestic suppliers, inventory prep, and shipping to FBA. The approach is practical and aims to reduce early complexity by working within listings that already have traction.

The course is broken into short modules and includes a certificate option through Alison. It is designed for learners who prefer a straightforward path and want to test the model with a modest scope before scaling. The tone is instructional, and the steps are laid out in a way that makes it easier to try the process without overcommitting.

Key Highlights:

• Focus on leveraging existing listings through wholesale or arbitrage
• Clear steps for setup, sourcing, prep, and FBA shipping
• Short modular format with a certificate option
• Practical scope for early testing and gradual scaling

Good Choice For:

• Beginners who want to avoid building listings from scratch
• Sellers who prefer a low barrier starting point
• Learners who like short modules and a simple workflow

Contact Information:

• Website: alison.com
• LinkedIn: www.linkedin.com/company/alison-learning
• Facebook: www.facebook.com/AlisonCourses
• Instagram: www.instagram.com/alisonlearning
• X (Twitter): x.com/Alison_Learning

6. Amazon Stores (Amazowl)

This course focuses on planning, building, and maintaining an Amazon Store. They walk through the building blocks of a Store, how content tiles work, and what assets are needed before you start. The lessons cover a step-by-step build process and show how to edit a live Store without breaking structure or design. The flow aims to keep things practical and organized.

They also include ways to track progress, read Store Business Insights, and spot issues that hurt performance. A section on pitfalls explains common mistakes and how to prevent them. The course ends with an assessment, which helps check understanding of the material and the workflow.

Key Highlights:

• Overview of Store framework and content tiles
• Asset planning and organization before build
• Step-by-step Store creation process
• Editing and updating a live Store safely
• Using Store Business Insights for reviews and decisions

Good Choice For:

• Brand teams setting up an Amazon Store for the first time
• Managers who need a simple workflow for Store projects
• Specialists who maintain Stores and want a checklist-based approach

Contact Information:

• Website: www.amazowl.com
• Phone: 602-612-9077

Conclusion

Free Amazon certification courses won’t turn anyone into an instant expert, but they do give you a structured way to learn the basics without pulling out your credit card. Each course we looked at takes a slightly different angle – some keep it short and practical, others build out a full framework with more detail. The common thread is that they help you understand how Amazon’s system works before you invest too much time or money.

If you’re serious about selling or just curious about how the platform fits together, these programs are a low-risk way to get started. You’ll get a feel for product research, account setup, advertising, and the day-to-day work that goes into managing an Amazon business. From there, it’s up to you how deep you want to go, but at least you’ll have a solid foundation to make that call.