Top Amazon Ads Reporting Tools to Simplify Your Analytics

Running ads on Amazon can feel like juggling too many numbers at once. You’ve got ACOS, TACOS, impressions, clicks, and conversions all competing for attention. Without the right reporting tools, it’s easy to lose sight of what’s actually working. That’s where good analytics platforms step in – they turn all that raw ad data into something you can actually use.

In this guide, we’ll look at some of the best tools designed to make Amazon Ads reporting easier, clearer, and more actionable. Whether you manage a few campaigns or handle multiple accounts across regions, these platforms help you see patterns, measure performance, and make smarter decisions without spending hours buried in spreadsheets.

Beyond Reporting: Meet WisePPC

WisePPC is built for sellers who want more control and clarity in how they manage their marketplace business. The platform combines sales and advertising analytics in one place, helping teams see what’s working, what’s not, and where to act next. With real-time tracking, detailed filtering, and built-in automation, it turns large amounts of performance data into something practical and easy to use. Instead of sorting through endless reports, users get clear insights they can actually apply.

What makes WisePPC stand out is how it approaches complexity. Every feature, from bulk editing to placement analysis, is designed to save time and remove guesswork. Teams can edit campaigns on the spot, review long-term trends that Amazon itself doesn’t retain, and even compare ad and organic sales side by side. It’s a hands-on tool for those who want to understand their performance without drowning in details – a practical system for teams that value precision, visibility, and simplicity.

Key Highlights:

• Unified analytics across multiple marketplaces
• Historical performance data stored long-term
• Inline editing and quick campaign adjustments
• Advanced filtering and visual analysis tools
• Clear separation of ad-driven and organic sales

Who it’s best for:

• Marketplace sellers managing multiple accounts
• Teams that rely on data to guide strategy
• Agencies handling client ad performance
• Businesses looking for one clear view of sales and ad results

Contact Information:

• Website: wiseppc.com
• LinkedIn: www.linkedin.com/company/wiseppc
• Facebook: www.facebook.com/61573154427547
• Instagram: www.instagram.com/wiseppc

Amazon Ads Reporting Tools Every Seller Should Know

1. Helium 10

Helium 10 gives Amazon sellers a way to actually see what’s going on with their ads instead of guessing. Their tools bring together ad performance, sales data, and keyword tracking so sellers can understand which campaigns are paying off and which ones need a rethink. It’s not just about looking at numbers but about connecting the dots between visibility, clicks, and conversions. Everything lives in one place, which makes it easier to notice trends and adjust strategies without digging through endless reports.

The platform helps users understand how their ads and listings interact over time. By combining keyword performance, sales results, and ad analytics, sellers can make decisions based on what’s really driving traffic and revenue. It’s straightforward and designed for people who want clarity more than complexity.

Key Highlights:

• Combines sales, listing, and ad reporting in one view
• Tracks keyword and campaign performance over time
• Connects ad results with organic visibility
• Easy-to-read reports for spotting trends and issues
• Helps link ad spend to actual marketplace outcomes

Who it’s best for:

• Amazon sellers managing multiple campaigns or brands
• Teams that want simple but detailed performance tracking
• Businesses looking to connect ad data with sales results
• Sellers who prefer clear insights over technical complexity

Contact Information:

• Website: www.helium10.com
• LinkedIn: www.linkedin.com/company/helium10
• Facebook: www.facebook.com/Helium10Software
• Instagram: www.instagram.com/helium10software
• Twitter:  x.com/H10Software

2. Jungle Scout

Jungle Scout focuses on giving sellers a clearer look at how their ads fit into the bigger picture of their Amazon business. Their reporting tools bring together sales metrics, keyword tracking, and performance trends, showing how different factors influence campaign results. Instead of just raw numbers, the platform helps users figure out what’s behind their ad performance and what can be improved next.

The system is built for people who want to make sense of ad data without having to be data scientists. It ties together campaign reports, product insights, and market analytics so sellers can make choices that actually fit their goals. Whether it’s adjusting a bid or finding which keywords convert best, the tools make day-to-day decisions easier and more informed.

Key Highlights:

• Clear dashboard for viewing ad and sales results together
• Reporting focused on keywords, visibility, and performance trends
• Tools for comparing campaigns and tracking improvements
• Easy-to-understand structure for everyday use
• Connects ad insights with broader market data

Who it’s best for:

• Sellers who want practical, data-based insights
• Small and mid-size businesses managing multiple ASINs
• Teams that need a simple overview of ad performance
• Users who want less setup and more clarity

Contact Information:

• Website: www.junglescout.com
• Email: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Instagram: www.instagram.com/junglescout_
• LinkedIn: www.linkedin.com/company/junglescout
• Twitter: x.com/junglescout
• Address: 328 S. Jefferson St., Suite 770 Chicago, IL 60661

3. AgencyAnalytics

AgencyAnalytics helps marketing teams and agencies manage ad reporting for multiple clients in one place. Instead of juggling spreadsheets and logins, they can build dashboards that pull data directly from their ad platforms, including Amazon. Reports can be customized, automated, and shared easily, cutting down on manual work while keeping everyone in the loop.

The platform is built around saving time and keeping reporting consistent. Agencies can create branded dashboards, track client results in real time, and present ad data in a way that’s easy to understand. For teams handling multiple clients or campaigns, it simplifies how performance is tracked and shared, so the focus stays on insights rather than admin work.

Key Highlights:

• Automated ad and performance reporting
• Centralized dashboards for multiple accounts
• Customizable and client-ready reports
• Real-time visibility across campaigns
• Integrations with major ad platforms, including Amazon

Who it’s best for:

• Agencies managing Amazon Ads for multiple clients
• Teams that need automated, shareable reports
• Users who want to track ad performance across channels
• Marketers who prefer a simple way to visualize results

Contact and Social Media Information:

• Website: agencyanalytics.com
• E-mail: [email protected]
• Facebook: www.facebook.com/AgencyAnalytics
• Twitter: x.com/agencyanalytics
• LinkedIn: ca.linkedin.com/company/agencyanalytics
• Instagram: www.instagram.com/agencyanalytics
• Address: 134 Peter Street, Suite 1302 Toronto, ON, Canada M5V 2H2

4. Xnurta

Xnurta is built for sellers who want to spend less time buried in campaign settings and more time actually running their business. Their platform helps manage Amazon ads from one place, with an AI Copilot that takes care of the repetitive stuff like adjusting bids and finding better keywords. It’s kind of like having a smart assistant that keeps your ads running smoothly in the background. The system is simple to navigate, which makes it easier to understand how campaigns are performing without getting lost in endless charts and tabs.

The reporting side of Xnurta feels practical and clear. You can check real-time numbers, create reports on a schedule, and build dashboards that focus on what you actually care about. It even lets you compare your performance with others in your category, so you get a sense of where you stand. Everything’s built to give sellers control and transparency, without needing to micromanage every campaign detail.

Key Highlights:

• AI Copilot that automates bidding and targeting adjustments
• Custom dashboards for personalized performance tracking
• Real-time metrics and scheduled reporting
• Benchmarking tools to compare with competitors
• Centralized management for all Sponsored Ad types

Who it’s best for:

• Sellers who want AI to handle the day-to-day ad work
• Teams that like seeing real-time data and flexible reports
• Businesses trying to make ads more efficient without extra effort
• Users who want automation but still want to stay in control

Contact and Social Media Information:

• Website: www.xnurta.com
• LinkedIn: www.linkedin.com/company/xnurta

5. Perpetua

Perpetua takes a pretty straightforward approach to managing Amazon ads. You set your goals, choose your target spend, and let the system handle the bidding behind the scenes. It’s made for people who don’t want to spend their day adjusting campaigns but still want to know things are running efficiently. The platform gives you a clean view of how ads are performing and where you might need to make small tweaks to hit your targets.

Its reporting tools bring everything together – from Sponsored Products to DSP and video ads – so you can see how each part of your marketing funnel connects. You get enough data to make decisions without feeling overwhelmed, and the visuals help you spot trends quickly. It’s a balanced mix of automation and insight, designed for sellers who want clarity without overcomplication.

Key Highlights:

• Automatic bid adjustments based on your targets
• Reports across different ad formats and campaigns
• Analytics that show clear performance trends
• Integration with DSP and other ad tools
• Simple interface for quick checks and updates

Who it’s best for:

• Sellers who prefer letting automation handle campaign tweaks
• Teams focused on both sales and brand awareness
• Users running multiple ad types under one strategy
• Businesses that want a smart but easy system to track performance

Contact and Social Media Information:

• Website: perpetua.io
• E-mail: [email protected]
• Facebook: www.facebook.com/perpetualabs
• Twitter: x.com/PerpetuaLabs
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Instagram: www.instagram.com/perpetua.io
• Address: 36 Maplewood Ave Portsmouth, NH 03801

6.SellerApp

SellerApp is all about giving sellers a full picture of their business, not just their ad data. It pulls together advertising, sales, and profit insights so teams can see how everything connects. With automation built in, it helps handle routine ad tasks but still lets users dig into the numbers when they want to. It’s designed for sellers who like having control but don’t want to waste time switching between five different dashboards.

The reports in SellerApp are detailed but not overwhelming. You can customize them for your team or clients and focus on the numbers that actually matter. It also tracks profit and loss at multiple levels, which is helpful when you’re trying to understand where your ad spend is really going. The platform gives a good mix of automation, transparency, and flexibility – a setup that feels built for teams that think in data but act fast.

Key Highlights:

• Unified dashboard that tracks ads, sales, and profits together
• AI and rule-based automation for daily ad management
• Custom reports built around specific business goals
• Profit and loss tracking for deeper financial clarity
• Visibility across multiple marketplaces

Who it’s best for:

• Brands managing complex Amazon operations
• Agencies or aggregators that need strong reporting tools
• Teams that base decisions on numbers, not guesses
• Sellers who want automation without giving up control

Contact and Social Media Information:

• Website: www.sellerapp.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerapp
• Twitter: x.com/SellerApp_Inc
• LinkedIn: www.linkedin.com/company/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• Phone: +1-737-225-3338

7. Reporting Ninja

Reporting Ninja provides a way for Amazon sellers and advertisers to turn complex ad data into simple, visual reports. Their platform pulls performance metrics from Amazon Ads and related sources into one place, helping users analyze campaigns without dealing with spreadsheets or manual updates. Reports can be scheduled, customized, and branded, giving teams a clear view of how ad spend, impressions, and conversions are performing over time. The integration with analytics tools makes it easier to identify which campaigns are driving engagement and where improvements can be made.

Automation plays a major role in how Reporting Ninja handles Amazon Ads reporting. The system generates recurring reports and organizes data into dashboards that highlight what matters most, such as keyword performance, product visibility, and return on ad spend. Agencies and sellers can share these reports with clients or team members, using white-label templates to maintain a consistent brand look. It’s a straightforward setup for anyone who wants reliable Amazon ad insights without the extra work of manual data management.

Key Highlights:

• Automated Amazon Ads performance reporting
• Custom and white-label report templates
• Integration with analytics and traffic tracking tools
• Keyword and campaign-level data visualization
• Scheduled reporting and real-time dashboards

Who it’s best for:

• Agencies managing Amazon Ads for multiple clients
• Sellers who want automated ad performance insights
• Teams looking for professional, shareable reports
• Users who prefer flexible and visual analytics tools

Contact and Social Media Information:

• Website: www.reportingninja.com
• E-mail: [email protected]
• Facebook: www.facebook.com/reportingninja
• Twitter: x.com/reportingninja
• LinkedIn: www.linkedin.com/company/reporting-ninja

8. InetSoft

InetSoft offers tools that help Amazon advertisers analyze their campaign data through interactive dashboards and visual reports. Their software makes it possible to connect ad performance data from Amazon and other sources, then transform it into insights that are easier to interpret. The system focuses on self-service analytics, so users can create their own dashboards and track key advertising metrics like conversions, spend, and performance trends.

The platform’s flexibility is one of its main strengths. It can be deployed in the cloud or on-premises and adapts to different levels of data complexity, which is useful for teams that need to combine Amazon Ads reporting with broader business intelligence. The visual dashboards make it simple to monitor multiple accounts or campaigns in one place, turning scattered ad data into a clear overview that supports day-to-day decision-making.

Key Highlights:

• Interactive dashboards for Amazon Ads analytics
• Data transformation tools for campaign reporting
• Cloud or on-premises deployment options
• Custom visualization and self-service setup
• Support for combining Amazon Ads with other data sources

Who it’s best for:

• Companies managing multiple Amazon ad accounts
• Teams needing a flexible and scalable analytics tool
• Organizations that want custom dashboards for ad data
• Users who prefer self-service reporting with visual insights

Contact and Social Media Information:

• Website: www.inetsoft.com
• Facebook: www.facebook.com/inetsofttechnology
• Twitter: x.com/InetSoftTech
• LinkedIn: www.linkedin.com/company/inetsoft
• Phone: +1.732.424.0400

9. Two Minute Reports

Two Minute Reports helps Amazon advertisers pull data quickly from different sources into Google Sheets or Looker Studio for analysis. The tool focuses on speed and simplicity, allowing users to connect Amazon Ads data alongside metrics from other marketing channels in just a few clicks. Once connected, users can blend ad data, track campaign performance, and create reports without the need for complex integrations or coding.

For reporting, the platform makes it easy to set up automated updates and share ready-to-use reports with clients or teams. The goal is to reduce the manual effort of gathering Amazon Ads data and to provide a clear, consolidated view of performance across campaigns. It’s a practical choice for advertisers who rely on quick, accurate insights to adjust bids, monitor results, and keep stakeholders informed.

Key Highlights:

• Fast data connection from Amazon Ads and other platforms
• Automation for report creation and updates
• Integration with Google Sheets and Looker Studio
• Consolidated campaign performance reporting
• User-friendly setup with minimal manual work

Who it’s best for:

• Agencies handling Amazon Ads reporting for multiple clients
• Sellers who want automated data exports to Google tools
• Teams that prefer quick, spreadsheet-based analysis
• Users who need flexible, time-saving reporting solutions

Contact and Social Media Information:

• Website: twominutereports.com
• LinkedIn: www.linkedin.com/showcase/two-minute-reports
• Instagram: www.instagram.com/twominutereports
• Facebook: www.facebook.com/twominutereports

Conclusion

At the end of the day, finding the right Amazon Ads reporting tool really comes down to how you work. Some people want a fully automated setup that just delivers clean reports on schedule. Others need a bit more flexibility to dig into the numbers, play around with visuals, or blend data from other channels. The good thing is there’s no shortage of solid options – each one we’ve covered brings something slightly different to the table.

If you’re serious about running Amazon campaigns, though, one thing is clear: you can’t manage what you don’t measure. Whether it’s seeing which keywords actually move the needle or understanding how your budget plays out over time, these tools make the process faster, clearer, and a lot less painful. It’s worth taking the time to test a few and see which one fits your workflow best. In the long run, the right reporting setup won’t just give you cleaner data – it’ll help you make smarter moves every day.