Best Amazon Ad Tools for Campaign Optimization

Running ads on Amazon requires more than just a budget. To stay competitive and profitable, sellers need tools that simplify campaign management, track performance, and uncover opportunities. In this guide, we break down the key Amazon ad tools that support smarter decisions and better results for sellers at any level.

1. WisePPC

We built WisePPC as a centralized platform to help manage marketplace ads and sales performance from one place. Our system connects directly to Amazon and Shopify, offering real-time visibility into campaign data, product-level trends, and ad impact on sales. We focus on removing the guesswork from advertising by combining advanced analytics, automation, and flexible filtering tools. This gives users the ability to make quick, informed changes across thousands of campaigns and targets.

With WisePPC, we allow direct edits within the dashboard, bulk actions based on filtered data, and granular control over bids, budgets, and naming. Our charts support multiple metrics and timeframes to help identify performance patterns. Users can analyze ad placement, match type, campaign type, and bidding strategy without needing to switch tools. Historical data stays accessible for years, not just weeks, making it easier to analyze long-term trends. We also support multi-account tracking, and upcoming features include AI-based bidding and inventory forecasting.

Key Highlights:

• Unified dashboard for sales and ad data from Amazon and Shopify
• Bulk campaign and keyword updates using real-time filters
• Long-term historical data storage for extended analysis
• Inline editing for bids, budgets, and naming
• Advanced charting and anomaly detection with gradient visuals
• Placement and match-type performance breakdowns
• Upcoming features include AI bidding and inventory forecasting
  

Who it’s best for:

• Sellers managing campaigns across multiple products or accounts
• Teams needing detailed analysis and real-time control
• Users who want long-term visibility into campaign and sales performance
• Businesses combining ad and organic strategies in one dashboard

2. Acosbot

Acosbot is a platform designed for automating Amazon PPC campaign management. It uses machine learning to set and adjust bids, evaluate keyword performance, and manage ad strategies with minimal manual input. The software identifies underperforming keywords and adjusts them accordingly, helping to eliminate budget waste. Users can monitor essential metrics like product positioning, budget use, and ACoS through a centralized dashboard that aggregates campaign data in one view.

The system automates campaign setup, manages bulk actions across multiple markets, and supports integration with Amazon Ads accounts. It recommends keyword adjustments and bid changes based on ongoing campaign analysis. Acosbot operates in multiple European marketplaces and is structured to simplify ad workflows, especially for sellers running campaigns across many products.

Key Highlights:

• Bid adjustments using machine learning
• Campaign creation and management automation
• Identifies and filters underperforming keywords
• Performance tracking across multiple metrics
• Supports all Amazon EU marketplaces
  

Who it’s best for:

• Sellers managing campaigns across multiple EU countries
• Users with high product counts and limited manual capacity
• Brands needing automatic bid and keyword adjustments
• Those looking for consolidated ad performance tracking

3. Advigator

Advigator offers a streamlined interface for managing Amazon ad campaigns by integrating with the Amazon Ads Console. It simplifies the campaign setup process, including selecting ad formats, setting daily budgets, and defining ACoS targets. Campaigns are automatically created based on selected product groups, with keyword discovery and bid assignments aligned to target performance goals. This allows sellers to avoid repetitive manual input when managing large product catalogs.

The tool supports bulk operations, enabling sellers to manage multiple campaigns with uniform settings in just a few steps. It also automates bid adjustments using historical conversion data, allocating higher bids to better-performing keywords and reducing bids on those that fail to convert. Budget allocation across campaign types is handled dynamically, ensuring ad spend is redistributed based on performance. The platform provides simplified performance monitoring with an aggregated chart display.

Key Highlights:

• Automatic campaign creation with pre-calculated bids
• Bulk operations for catalog-wide ad setup
• Dynamic bid adjustments based on conversion data
• Automatic budget allocation across campaigns
• Aggregated performance charts for spend, sales, and ACoS
  

Who it’s best for:

• Sellers with large product catalogs on Amazon
• Users who want to automate daily ad management tasks
• Those needing clear performance visualization
• Sellers looking to optimize spend without manual calculations

4. SellerApp

SellerApp provides a PPC management system for Amazon sellers, using AI and rule-based automation to handle bids, keyword management, and campaign adjustments. It includes tools to audit ad performance, create custom bidding strategies, and optimize for key metrics like ACoS and ROAS. Users can manage ads across Sponsored Products, Sponsored Brands, and DSP formats while controlling campaigns in real time through a central dashboard.

The platform supports keyword harvesting, allowing sellers to transfer high-performing terms from auto to manual campaigns and reduce wasteful spend with negative keyword filtering. It enables bulk operations for campaign changes and provides global coverage across multiple Amazon marketplaces. The system also delivers detailed performance insights and customizable reports to support continuous ad refinement.

Key Highlights:

• AI-based and rule-driven bid optimization
• Real-time adjustments to keywords and budgets
• Keyword harvesting and negative term filtering
• Bulk operations across campaigns and ad groups
• Global marketplace support and performance analytics
  

Who it’s best for:

• Sellers looking to scale campaigns across multiple regions
• Teams wanting automation and manual control combined
• Users managing Sponsored Products and Brand campaigns
• Those needing in-depth reporting for performance tracking

5. Trellis

Trellis offers an Amazon advertising software designed to automate PPC campaigns and enhance performance with the help of AI. It allows users to quickly create and manage ad campaigns, while optimizing keywords and bids through an automated system. The platform integrates media planning tools that streamline workflows, helping sellers reduce manual efforts and focus on adjusting strategy based on performance.

Trellis also supports Amazon Marketing Cloud and DSP, which enables cross-channel targeting and segmentation. Sellers can manage product-level campaigns and refine audiences using data-driven insights. The system is structured to help improve discoverability of products, make faster campaign adjustments, and surface high-priority data points to guide decisions.

Key Highlights:

• Automation of keyword and bid management
• Integration with Amazon Marketing Cloud and DSP
• Prebuilt media plans to simplify setup
• Focus on audience segmentation and targeting
• Actionable insights from campaign performance
  

Who it’s best for:

• Sellers managing multiple product campaigns
• Teams using DSP and full-funnel Amazon ads
• Businesses looking to automate campaign setup
• Sellers needing cross-channel advertising data
  

6. Channable

Channable provides a tool for creating and managing Amazon PPC campaigns at scale. It generates campaigns directly from product feeds, making it possible to automate ad creation and manage listings across different regions. Users can sync product data from various formats like CSV or Google Sheets, and then build campaigns using either a recommended structure or a fully custom setup.

The platform includes keyword and ASIN harvesting features, bid automation, and real-time reporting. Campaigns are optimized automatically based on performance, and the system allows for centralized monitoring of ad goals like spend and ACoS. Channable also supports multi-language ad campaigns and is integrated with other marketplace tools in their product ecosystem.

Key Highlights:

• Automated ad creation from synced product feeds
• Keyword and ASIN harvesting with machine learning
• Custom or recommended campaign structure options
• Real-time performance data and reporting
• Compatibility with all Amazon marketplaces
  

Who it’s best for:

• Sellers managing large or multi-language catalogs
• Teams needing automation across marketplaces
• Users wanting structured campaign setups
• Brands seeking keyword refinement over time
  

7. Sellozo

Sellozo offers a PPC management platform focused on automation, bid control, and simplified campaign design. Their tool includes a visual interface called Campaign Studio, where users can set up strategies with drag-and-drop tools and manage keyword harvesting. This allows sellers to build and adjust campaigns quickly without manual data entry.

In addition to self-serve tools, Sellozo also provides a fully managed PPC service where a team of Amazon specialists handles strategy and ongoing adjustments. The software supports automated bid changes, dayparting features, and campaign optimization based on performance trends. It is aimed at improving ad profitability while reducing time spent on manual operations.

Key Highlights:

• Drag-and-drop campaign builder (Campaign Studio)
• Automated bid adjustments and keyword harvesting
• Option for fully managed PPC services
• Dayparting to schedule ad spend by time
• Tools supported by internal Amazon advertising specialists
  

Who it’s best for:

• Sellers looking for visual campaign setup tools
• Brands preferring a managed service model
• Users who need time-based ad scheduling
• Teams focused on increasing ad profit through automation

8. Kapoq

Kapoq is a multi-module platform for Amazon and Walmart sellers, offering a structured approach to advertising through its ad optimization system. It allows users to manage bids across different formats, track budget performance, and automate campaign behavior based on custom strategies. Features like keyword harvesting and negation are designed to work without altering existing campaign setups, supporting both precision and scale.

The system also integrates data from other modules, such as inventory and customer experience, to prevent wasted ad spend and resume ads automatically once flagged issues are resolved. Kapoq includes alert systems for underperforming creative content and allows users to set time-based ad schedules through automated dayparting. Its scoring system, K-Score, provides feedback on account performance, highlighting areas for improvement and enabling suggested or automated fixes.

Key Highlights:

• Bid management across ad formats without campaign rebuild
• Keyword harvesting and negative targeting integration
• Cross-module alerts for inventory and product issues
• Automated dayparting based on Amazon data stream
• Custom strategy controls and performance scoring
  

Who it’s best for:

• Agencies managing multiple brands on Amazon or Walmart
• Sellers needing tight integration across advertising and inventory
• Teams looking for cross-functional automation and alerts
• Users requiring flexibility in campaign control and custom settings
  

9. Perpetua Benchmarker

Perpetua’s Benchmarker is a tool focused on evaluating Amazon PPC campaign performance. It provides monthly analysis of ad metrics like ACoS, CPC, and CTR, structured to help sellers understand their positioning against industry norms. The tool generates performance badges and highlights which elements of a campaign are driving impact across various ad formats and structures.

Users connect their Amazon Advertising account and receive detailed insight into account strengths and areas for improvement. The Benchmarker does not run or manage campaigns directly, but instead provides clarity on which tactics are performing well and which require adjustments. The platform focuses entirely on analysis, helping sellers make informed decisions with their own or third-party PPC tools.

Key Highlights:

• Amazon PPC performance evaluation with structured reports
• Insights on ad structure, format use, and conversion metrics
• Identifies high- and low-performing tactics
• Data privacy and account analysis without campaign management
• Monthly progress tracking with performance benchmarks
  

Who it’s best for:

• Sellers who want to audit their Amazon ad campaigns
• Teams using multiple tools that need external evaluation
• Agencies managing performance reports for clients
• Users looking to benchmark performance without changing platforms
  

10. Helium 10 Ads

Helium 10 Ads is an Amazon advertising tool integrated with the broader Helium 10 platform. It supports AI-powered automation to manage keyword bids, campaign setup, and optimization. Users can automate routine tasks like keyword harvesting, negative keyword filtering, and bid changes based on performance thresholds. The platform includes real-time dashboards that present ad spend, impressions, clicks, and ACoS data for easier decision-making.

The tool is suitable for both new and experienced sellers, offering customizable rules for different PPC strategies. Campaigns can be launched and scaled with minimal setup, while the automation engine takes care of performance adjustments. Helium 10 Ads also supports scheduling ads by time and day, allowing sellers to focus budget on higher-converting windows.

Key Highlights:

• AI-driven campaign setup and bid optimization
• Custom rule engine for campaign strategy and control
• Real-time analytics for ad performance tracking
• Automated keyword harvesting and negative filtering
• Dayparting support for time-based ad scheduling
  

Who it’s best for:

• Amazon sellers looking for all-in-one campaign automation
• Users who want to reduce time spent on manual ad adjustments
• Teams managing multiple products with varying strategies
• Sellers needing real-time dashboards to monitor ad metrics
  

11. Profit Whales

Profit Whales is a service-based Amazon PPC platform that focuses on managing ad performance through full-funnel campaign strategies. They provide support across several areas including PPC management, DSP services, product ranking, and audits. Their approach combines manual expertise and software tools to optimize advertising visibility, reduce wasted spend, and improve campaign targeting. The platform is tailored to brands across categories such as beauty, home, and pet supplies.

Their PPC system is built to identify underperforming keywords, optimize bidding, and refine creative elements. They also offer strategic support through brand audits, allowing sellers to course-correct or scale existing campaigns. Profit Whales integrates cross-channel insights for broader marketing decisions, though execution remains largely managed through their internal team rather than self-serve automation.

Key Highlights:

• Manual and software-supported PPC management
• Campaign audits and optimization strategy support
• Keyword targeting refinement and bid management
• Cross-channel insights integrated into PPC planning
• Services across Amazon PPC, DSP, and listing optimization
  

Who it’s best for:

• Brands seeking hands-on campaign management
• Sellers in need of strategic guidance and audit support
• Teams that prefer a service-based model over full automation
• Businesses running multi-category product lines on Amazon
  

12. Revid.ai

Revid.ai offers a tool for generating product videos from Amazon listings using AI. Users input a product URL and the system extracts media, titles, and descriptions to create short promotional videos. These can be customized with AI-generated voices, background music, and animated visuals. The platform is designed for sellers who want to add multimedia content to their product pages or repurpose for external marketing.

After the initial video generation, users can refine the content through a built-in editor. Options include trimming, adding captions, or adjusting layout formats for different platforms. Revid.ai does not manage advertising or PPC campaigns directly but complements marketing efforts by enhancing listing engagement through visual content.

Key Highlights:

• Creates product videos from Amazon listing URLs
• Offers AI voiceovers, music, and media customization
• Built-in editing tools for refining generated videos
• Multiple aspect ratios available for cross-platform use
• No video skills required to generate content
  

Who it’s best for:

• Sellers looking to enhance product pages with video
• Teams without internal video production resources
• Brands targeting visual channels beyond Amazon
• Users needing fast content generation for marketing
  

13. ZonTools

ZonTools is a PPC automation platform built for Amazon sellers who want to manage and scale campaigns with minimal manual work. The software uses AI to monitor and adjust bids, budgets, and keywords based on defined rules. Users can launch Sponsored Products, Sponsored Brands, and Display Ads directly from the platform, and the system continues to optimize campaigns throughout the day.

The platform includes features for defensive ad placement, such as advertising on competitor listings and cross-promotion between a seller’s own products. ZonTools also supports budget protection and performance tracking through its rules-based automation engine. It is suited for sellers who prefer detailed control with automated execution.

Key Highlights:

• AI-powered bid and keyword adjustments
• Direct campaign launch and management interface
• Automation rules for budget and performance control
• Features for competitor and cross-product advertising
• Works with both Seller Central and Merch by Amazon
  

Who it’s best for:

• Sellers looking for fully automated PPC systems
• Brands with large catalogs and complex campaign setups
• Teams needing daily optimization without manual input
• Users managing Sponsored Ads across formats
  

14. iSpionage

iSpionage is a competitive research tool designed for digital marketers who need visibility into competitor PPC and SEO strategies. It allows users to monitor keywords, ad copy, and landing pages across multiple search engines. The platform provides insights into user journey paths, ad performance, and landing page effectiveness. Marketers can also benchmark their campaigns and identify gaps based on what competing advertisers are doing.

The platform supports agencies and in-house teams in building more targeted campaigns by analyzing what already works in the market. iSpionage helps identify high-performing keywords and provides examples of ad creatives and pages in use. It also tracks performance across markets and gives alerts when new advertisers or strategies emerge in a niche.

Key Highlights:

• Tracks competitors’ keywords and ad strategies
• Offers landing page analysis and journey reports
• Monitors SEO and SEM activities side by side
• Helps benchmark and discover campaign gaps
• Useful for both PPC and organic visibility strategies
  

Who it’s best for:

• Agencies managing multiple client accounts
• Marketers running paid campaigns across regions
• Teams seeking visibility into competitor landing pages
• Users needing keyword and ad copy research tools
  

15. Ubersuggest

Ubersuggest is a browser-based SEO and keyword research tool with added competitor analysis features. It allows users to analyze domains, track keyword rankings, discover content topics, and generate backlink strategies. The tool is designed to help marketers understand which keywords are performing well for their competitors and what type of content is generating traffic or engagement.

In addition to keyword suggestions and content ideas, Ubersuggest helps users conduct site audits and uncover backlink opportunities. It organizes suggestions by search volume and trend, helping to prioritize content and keyword efforts. The platform focuses on helping users reverse-engineer the SEO strategies that work in their industry.

Key Highlights:

• Keyword and domain analysis across organic search
• Competitor research on SEO rankings and backlinks
• Content ideas based on social sharing and link metrics
• On-page audit and SEO health tracking
• Built-in tools for content and link strategy planning
  

Who it’s best for:

• Content marketers building SEO-focused articles
• SEO teams looking to replicate top-performing strategies
• Users seeking backlinks and content topic ideas
• Marketers doing competitive research for keyword planning
  

16. SellerSprite (Chrome Extension)

SellerSprite’s Chrome Extension brings product and keyword research tools directly to Amazon pages. It allows users to analyze subcategory performance, track keyword rankings, and reverse-search ASINs. The tool provides insights such as BSR analytics, long-tail demand trends, and product-level review breakdowns using AI. Users can filter results in real time and spot high-potential product niches with ease.

The extension also includes competitor tracking, bulk analysis tools, and built-in Keepa-style historical data on pricing and performance. SellerSprite enables sellers to act on data without switching tabs, offering one-click access to ASIN collections, review invitations, and download functions. It supports multiple Amazon marketplaces globally.

Key Highlights:

• Real-time keyword and product analysis within Amazon
• Subcategory insights and BSR analytics
• AI-driven review and listing optimization suggestions
• Reverse ASIN search and rank tracking
• Includes price and sales history tracking
  

Who it’s best for:

• FBA sellers needing quick product and keyword checks
• Users doing competitor and trend research directly on Amazon
• Sellers managing large catalogs with review data needs
• Teams exploring underused product niches
  

17. Adspert

Adspert offers an automation system for managing Amazon PPC campaigns across all official marketplaces. Their platform uses algorithmic bidding to adjust keyword bids based on defined goals like ACoS, profit, or ROI. Users can choose which campaigns to optimize, and the system handles bid updates automatically. Adspert supports Sponsored Products, Sponsored Brands, and Sponsored Display formats and allows management of both auto and manual campaigns.

The platform also provides keyword harvesting from auto campaigns, letting users either manually review or automate the transfer of high-performing terms into manual campaigns. Additional features include performance forecasting through scenario modeling, change logs for transparency, and real-time budget adjustment suggestions. Users can track all activity and insights through a centralized interface or export data via API.

Key Highlights:

• Automated bid optimization by defined goals
• Supports multiple Amazon campaign types
• Keyword harvesting and scenario modeling tools
• Full transparency with change tracking
• Multi-marketplace campaign management
  

Who it’s best for:

• Sellers managing ads across multiple Amazon regions
• Users seeking full control with automated execution
• Teams optimizing toward specific financial metrics
• Agencies looking to reduce manual PPC workload
  

18. BidX

BidX provides a campaign automation platform for managing marketplace ads across Amazon, Walmart, and additional external channels like Google and TikTok. The system includes tools for creating, optimizing, and analyzing search, display, and video ads. Users can choose between self-service and managed support, and the software integrates with various third-party tools for analytics, video content, repricing, and more.

The platform features campaign setup with bulk creation tools, ongoing optimization of bids and budgets, and audience targeting through Amazon DSP. It includes access to Amazon Marketing Cloud and supports data aggregation for performance tracking across platforms. Users can build strategies around full-funnel ad management, leveraging in-platform insights or integrating additional tools to customize workflows.

Key Highlights:

• Cross-platform campaign automation and optimization
• Built-in DSP and audience retargeting support
• Self-serve or managed service modes
• Integration with analytics and traffic tools
• Amazon Marketing Cloud access for data analysis

Who it’s best for:

• Brands advertising across Amazon, Walmart, and external sites
• Agencies handling multi-platform campaign structures
• Sellers combining DSP with sponsored ads
• Teams needing customizable campaign workflows

19. CommerceIQ

CommerceIQ is an AI-based platform that helps ecommerce brands manage retail performance across sales, media, and digital shelf metrics. It connects data from multiple retailers to provide unified insights and automation. The platform includes modules for retail media optimization, share of shelf monitoring, shortage dispute automation, and product information compliance.

Users can manage campaigns through retailer-specific copilots that provide optimization recommendations and performance tracking. The system supports decision-making through pre-built reports and goal-setting for KPIs like share of voice or incremental return. With integrations across hundreds of retailers and mobile apps, CommerceIQ allows brands to adjust pricing, content, and promotion strategies based on real-time signals.

Key Highlights:

• AI tools for retail media, sales, and shelf management
• Unified dashboard with cross-retailer data integration
• Role-based copilots for decision support and automation
• KPI-focused recommendations for campaign goals
• Shelf compliance and shortage resolution features
  

Who it’s best for:

• Brands managing large-scale ecommerce operations
• Teams needing a unified view of sales and media data
• Companies working across multiple retail platforms
• Users requiring AI support for retail-specific adjustments
  

Conclusion

Amazon ad tools have become essential for sellers and brands aiming to improve visibility, control spending, and make data-informed decisions across their campaigns. These tools vary in focus – some specialize in automation and bid optimization, while others provide detailed insights into keyword performance, ad placements, and competitor strategies. The right choice depends on specific goals, such as increasing return on ad spend, simplifying campaign management, or expanding across multiple marketplaces.

By understanding the strengths and functions of each tool, sellers can streamline their advertising workflows and better allocate their budgets. Whether managing a few products or operating at scale, using dedicated Amazon ad tools helps teams react faster, reduce manual effort, and stay competitive in an evolving marketplace.