Best Amazon Sales Tools to Grow Your Business in 2025
Whether you’re a new seller or a seasoned pro, the right tools can make a big difference on Amazon. From price automation to inventory tracking and keyword research, there are dozens of tools designed to help sellers streamline operations and increase profits. In this guide, we’ll explore the top Amazon sales tools you should consider in 2025 – based on features, reliability, and real seller needs.
1. WisePPC
At WisePPC, we provide a platform designed to help businesses manage and optimize their advertising across Amazon and other e-commerce marketplaces. Our system supports bulk updates, advanced filtering, and real-time performance monitoring, enabling sellers to scale efficiently and make data-driven decisions. From campaign-level changes to target-level insights, we aim to simplify complex ad operations.
We’ve built our toolkit with features that help users analyze performance trends, identify optimization opportunities, and adjust strategies with precision. Our platform includes deep filtering options, historical metrics tracking, and multi-metric charting to help segment and interpret campaign data. Users can apply changes on the spot, track placement-level performance, and use visual indicators to highlight key metrics. We also offer long-term data storage and the ability to monitor Average Selling Price (ASP), supporting both short-term adjustments and long-term strategic planning.
Key Highlights:
- Amazon Ads Verified Partner with official integration
- Real-time and historical performance tracking
- Bulk editing for campaigns, targets, and ad groups
- Advanced filtering and segmentation for deep analysis
- Visual metric highlighting and multi-metric charting
- Long-term data storage with ASP tracking
- On-platform editing without switching tools
Who it’s best for:
- Sellers managing multiple ad campaigns or large inventories
- Agencies handling multiple client accounts
- Teams needing detailed analytics and bulk-editing features
- Businesses selling across multiple marketplaces like Amazon and Shopify
- Users seeking performance-based ad strategy adjustments
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. Unicorn Smasher
Unicorn Smasher is a browser-based product research tool for Amazon sellers that focuses on providing structured market data in a single dashboard. The tool allows users to view real-time sales and revenue estimates, bestseller ranks, review counts, fulfillment types, and other listing metrics directly within their browser. It aims to simplify the product selection process by offering instant access to product and niche-level insights without the need for manual spreadsheet tracking.
The platform includes several integrated tools to streamline research, such as variation statistics, canonical URL checks, and a discreet sharing option for teams. Users can save searches, export data in .csv format, and access fulfillment breakdowns to understand competition by seller type. Unicorn Smasher is also integrated with AMZ Tracker, allowing users to run listing analysis and monitor competitor sales within the same workflow. The Chrome extension format means there’s no external software to install, and updates are handled automatically.
Key Highlights:
- Real-time in-browser product research
- Sales and revenue estimates based on live data
- Integrated dashboard with variation and fulfillment insights
- AMZ Tracker integration for listing and sales analysis
- Export and discreet sharing options
- Chrome extension with auto-updates
Who it’s best for:
- Amazon sellers researching new product opportunities
- Users who want a lightweight, browser-based tool
- Teams managing research across multiple niches
- AMZ Tracker users looking for deeper integration
- Sellers tracking fulfillment and listing optimization data
Contact and Social Media Information:
- Website: unicornsmasherpro.com
- Email: [email protected]
- Facebook: www.facebook.com/AMZtracker
- Twitter: x.com/amztracker
3. eComEngine
eComEngine provides a suite of tools designed to support various operational and marketing aspects of selling on Amazon. Their platform includes FeedbackFive, RestockPro, and SellerPulse, each addressing a specific part of the seller workflow. FeedbackFive helps automate product review and feedback requests in compliance with Amazon’s policies. RestockPro supports FBA inventory management with actionable insights based on a wide range of data points. SellerPulse offers real-time alerts and analytics to monitor account health and listing issues.
They emphasize ease of use and flexibility by offering modular pricing so users can select only the features they need. Their tools provide functions such as review automation, inventory planning, and performance alerts without requiring sellers to handle multiple software systems. Onboarding support and account reviews are available to help users get started and adjust their use over time. Their focus is on helping sellers save time by automating repetitive tasks and centralizing essential data.
Key Highlights:
- Tools include FeedbackFive, RestockPro, and SellerPulse
- Automates review and feedback requests
- Provides inventory action items based on data analysis
- Tracks account health and listing changes
- Modular pricing structure and personalized onboarding
Who it’s best for:
- FBA sellers needing inventory and restock tools
- Sellers looking to automate review requests
- Teams monitoring listing issues and account health
- Amazon sellers who prefer flexible pricing and real support
Contact and Social Media Information:
- Website: www.ecomengine.com
- Address: 14321 Winter Breeze Drive, Suite 121 Midlothian, VA 23113
- Phone: 800-757-6840
- Twitter: x.com/ComEngine
- LinkedIn: www.linkedin.com/company/ecomengine-llc
4. Sponsored Brands AMZ
Sponsored Brands AMZ is an advertising tool developed by Amazon to help sellers highlight their brand and products using static or video creatives. These ads appear in prominent positions, such as above or within shopping results on both desktop and mobile. The goal is to drive traffic either to the seller’s Amazon Brand Store or to specific product detail pages. Users can choose from multiple ad formats, upload creative assets, and define targeting strategies using keywords or product-level targeting.
The platform supports brand-building by integrating with other Amazon tools like Brand Stores, Posts, and Brand Follow. It allows advertisers to customize visuals and messaging while monitoring performance metrics to understand how customers interact with their content. The ad creation process is structured, starting from campaign setup to bid selection and final creative submission. For those who need help, Amazon provides a built-in video builder with templates. Sponsored Brands is primarily used to increase product visibility and support customer engagement across the shopping journey.
Key Highlights:
- Displays static or video ads in Amazon shopping results
- Targets customers using keywords and product-based options
- Drives traffic to product pages or Amazon Brand Stores
- Offers templates for video ad creation
- Integrates with Brand Stores, Posts, and Brand Follow
Who it’s best for:
- Brands with an Amazon Store presence
- Sellers aiming to promote multiple products
- Teams looking to improve brand recognition
- Advertisers needing visual and video ad support
Contact and Social Media Information:
- Website: advertising.amazon.com/solutions/products/sponsored-brands
- LinkedIn: www.linkedin.com/showcase/amazonadvertising
- Twitter: x.com/AmazonAds
- Instagram: www.instagram.com/amazonads
- Facebook: www.facebook.com/AmazonAds
5. Camelizer
Camelizer is a browser extension connected to the CamelCamelCamel price tracking platform. It allows users to view Amazon price history charts directly while browsing product pages. With a simple interface, users can access historical price data without navigating away from the Amazon site. The tool supports multiple regional Amazon marketplaces, including the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, and Australia.
Through the extension, users can also set price watches, which notify them when the price of a selected product drops to a preferred level. This helps track pricing trends and identify more favorable purchase times. Camelizer does not require a complex setup and integrates into the browsing experience, offering a lightweight way to use historical data in real time.
Key Highlights:
- Displays Amazon price history charts on product pages
- Allows users to create price drop alerts
- Supports multiple Amazon regional sites
- Integrates directly into the browser
- Requires no account to access the chart data
Who it’s best for:
- Buyers looking to track price trends over time
- Sellers analyzing competitor pricing history
- Users shopping across multiple Amazon regions
- People wanting price alerts without leaving the product page
Contact and Social Media Information:
- Website: camelcamelcamel.com/camelizer
6. Getida AMZ
Getida AMZ is a tool designed to help Amazon FBA sellers recover reimbursements related to lost or damaged inventory, overcharges, and other common discrepancies. It functions as an auditing and claim-filing service that integrates with Amazon’s systems to identify issues in seller accounts and submit claims according to Amazon’s policies. The platform focuses solely on FBA reimbursements, handling both the detection and resolution of potential errors on behalf of the seller.
Users do not need to manage the process themselves, as Getida monitors transactions and files claims directly. It works for sellers of all sizes, from small-scale entrepreneurs to large brands, offering flexibility in how much involvement the seller wants in the process. The tool operates on a performance-based model and is an official Amazon Selling Partner, ensuring compliance with Amazon’s internal systems and standards.
Key Highlights:
- Identifies FBA-related discrepancies and files claims
- Focuses only on Amazon FBA reimbursement issues
- Operates with Amazon compliance standards
- Designed to function as a hands-on or hands-off service
- Performance-based model with no upfront costs
Who it’s best for:
- Amazon FBA sellers looking to recover missed reimbursements
- Sellers who want to automate their auditing process
- Businesses with large FBA transaction volumes
- Entrepreneurs seeking to reduce manual work and focus on operations
Contact and Social Media Information:
- Website: getida.com
- Facebook: www.facebook.com/GETIDA
- LinkedIn: www.linkedin.com/company/getida
- Instagram: www.instagram.com/getida365
- Twitter: x.com/Getida365
7. Sellics
Sellics is a tool designed to support Amazon sellers and vendors with advertising-related tasks. It combines software and services aimed at optimizing pay-per-click (PPC) campaigns and improving ad performance through automation, strategy, and analysis. The platform includes tools for campaign creation, keyword and bid optimization, as well as feedback and content evaluations. Users can also generate performance reports using the Sellics Benchmarker to review ad metrics and uncover improvement areas.
Sellics provides several service models. The “Advertising Advisor” plan gives users access to both software and coaching, allowing sellers to manage their advertising while receiving expert support. The “Managed Services” plan offers full outsourcing of PPC operations, handled by Sellics professionals. It starts with a strategic planning session and includes continuous monitoring and reporting. The tool is structured to serve a range of user types, from self-managed sellers to businesses looking for fully managed advertising solutions.
Key Highlights:
- PPC campaign creation and automation tools
- Keyword and bid optimization features
- Performance analysis via Sellics Benchmarker
- Coaching and expert support available
- Optional fully managed PPC service
Who it’s best for:
- Amazon sellers and vendors running PPC campaigns
- Sellers looking for coaching or strategy guidance
- Businesses wanting to outsource Amazon PPC management
- Agencies managing advertising for multiple clients
Contact and Social Media Information:
- Website: sellercentral.amazon.com/selling-partner-appstore
8. Keepa
Keepa is a browser-based tool that helps Amazon sellers, vendors, and shoppers track historical pricing and monitor product availability. It allows users to view detailed price history charts, including data on new, used, warehouse, and Prime-exclusive offers. Users can also access historical trends for the Buy Box, coupon deals, and out-of-stock items. The platform provides options to set up custom price alerts, which notify users when items drop below a specified price.
The tool supports tracking large ASIN lists, including all variations within a product family. Users can enable tracking mode to monitor selected items in bulk and set different alert thresholds. Keepa also includes features like barcode scanning, detailed offer statistics, and the ability to analyze product descriptions and features via data tables. Access to certain features, like extended tracking or bulk ASIN monitoring, requires a subscription.
Key Highlights:
- Price history tracking for new, used, and Prime-exclusive offers
- Buy Box and coupon deal monitoring
- Bulk ASIN list tracking with variation support
- Custom price alerts with configurable thresholds
- Product data and description access via data tables
Who it’s best for:
- Amazon sellers tracking pricing trends
- Buyers waiting for price drops
- Users monitoring out-of-stock or Prime-only offers
- Businesses analyzing product pricing over time
Contact and Social Media Information:
- Website: keepa.com
- Address: Keepa GmbH, Berndorfer Str. 10, 95478 Kemnath – Germany
- Email: [email protected]
9. Amazon Seller App
The Amazon Seller app is a mobile tool for managing Amazon seller accounts directly from a smartphone or tablet. It allows users to create and edit listings, monitor inventory, manage orders and returns, and track performance metrics in real time. The app supports barcode scanning for adding or researching products and enables sellers to handle pricing, product content, and inventory levels while on the move. With integration across multiple global marketplaces, users can switch between regions and marketplaces using a single sign-on.
Additional features include a built-in photo studio for listing images, access to Seller Support, and the ability to communicate with buyers. Users can monitor account health, receive customized notifications, and respond to customer feedback or reviews. The app also includes tools for running and adjusting advertising campaigns, tracking ad performance, and managing budgets. Fulfillment management is available for both self-fulfilled and FBA orders, including shipment tracking and return handling.
Key Highlights:
- Product listing creation and editing from mobile
- Inventory, order, and return management
- Barcode scanning for quick product lookup
- Real-time sales tracking and performance reports
- Access to advertising tools and campaign updates
- Seller Support and buyer communication tools
Who it’s best for:
- Amazon sellers who manage business operations remotely
- Sellers needing on-the-go access to order and inventory data
- Users running ads or adjusting pricing frequently
- Sellers using Fulfillment by Amazon or self-fulfillment
Contact and Social Media Information:
- Website: sell.amazon.com/tools/amazon-seller-app
- Facebook: www.facebook.com/SellonAmazon
- Twitter: x.com/Sell_on_Amazon
- Instagram: www.instagram.com/sellonamazon
- LinkedIn: www.linkedin.com/showcase/sellwithamazon
10. ScoutIQ
ScoutIQ is a tool designed to help users identify profitable books to sell on Amazon by scanning barcodes or using OCR technology. It provides an instant estimate of potential profit by considering Amazon fees and shipping costs. After scanning, users can list the books and send them to Amazon’s warehouse for fulfillment. The app supports managing the entire process from finding items to selling them.
The tool includes features like eScore, which shows how often a book has sold in the last 180 days, helping users avoid unreliable sales rank data. ScoutIQ’s Smart Triggers analyze multiple pricing variables to suggest realistic list prices and expected net profit, customizable for different selling methods. It offers a downloadable database for offline scanning in areas without internet, with twice-daily updates. Speed Mode allows continuous scanning using the phone camera without extra hardware. The app also integrates with a wholesale buyback partner, making it easier to sell books that might not be profitable on Amazon.
Key Highlights:
- Instant profit estimates from barcode or OCR scans
- eScore tracks book sales frequency over 180 days
- Smart Triggers analyze multiple data points for pricing
- Offline database mode with frequent updates
- Speed Mode for continuous real-time scanning
- Wholesale buyback integration
Who it’s best for:
- Amazon book resellers
- Users needing offline scanning capabilities
- Sellers looking for data-driven pricing tools
- Those scanning large volumes of books quickly
Contact and Social Media Information:
- Website: www.scoutiq.co
- Email: [email protected]
- Facebook: www.facebook.com/groups/1153812664730499
- Twitter: x.com/myscoutiq
11. JungleScout
JungleScout provides Amazon sellers and brands with data-driven insights to support market research, brand management, and campaign optimization. Their platform collects extensive Amazon data to help users analyze pricing strategies, sales trends, and competitive positions. This allows sellers to identify opportunities, optimize listings, and make informed decisions based on real-time market conditions. JungleScout emphasizes visibility into both first-party (1P) and third-party (3P) seller performance to reduce uncertainty in growth strategies.
The tool also focuses on enhancing brand management by helping users secure the Buy Box, monitor unauthorized sellers, and improve shopper engagement with optimized content. Its campaign optimization features provide actionable insights to allocate advertising budgets effectively and refine keyword strategies. JungleScout supports larger brands, agencies, and growing sellers by offering customizable reports and integrations that fit into broader omnichannel sales plans, enabling users to maintain a competitive edge on Amazon and beyond.
Key Highlights:
- Detailed data on 1P and 3P Amazon seller performance
- Tools for pricing strategy and sales trend analysis
- Features for brand management including Buy Box monitoring
- Advertising campaign optimization insights
- Customizable reports and data integration options
- Supports multiple user types including brands and agencies
Who it’s best for:
- Established brands on Amazon
- Agencies managing Amazon sales and advertising
- Growing sellers seeking data-driven growth
- Users needing detailed market and competitor insights
Contact and Social Media Information:
- Website: www.junglescout.com
- Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661, USA
- Email: [email protected]
- LinkedIn: www.linkedin.com/company/junglescout
- Instagram: www.instagram.com/junglescout
- Facebook: www.facebook.com/amazonjunglescout
- Twitter: x.com/junglescout
12. Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) is a logistics service for sellers using the Amazon platform. It allows sellers to store their products in Amazon’s fulfillment centers, where Amazon then manages the packing, shipping, customer service, and returns. Sellers start by creating listings and preparing shipments according to Amazon’s guidelines. Once the inventory is received at the warehouse, Amazon handles order processing, which helps sellers reduce time spent on logistics and focus more on product development or business growth.
FBA also includes tools for inventory tracking and performance management. Sellers can monitor inventory age, manage excess stock, and restock in line with sales patterns using features in the Seller Central dashboard. These tools help optimize fulfillment processes by reducing overstock, avoiding out-of-stock issues, and maintaining active listings. FBA integrates with Amazon’s global fulfillment network, offering scalable support for domestic and international sales while providing delivery speed options that appeal to Prime customers.
Key Highlights:
- Storage, packing, shipping, and customer support handled by Amazon
- Tools to monitor inventory age, stranded inventory, and restocking needs
- Integration with Amazon’s global fulfillment network
- Support for fast shipping options including Prime delivery
- Access to performance metrics through the Inventory Performance Dashboard
Who it’s best for
- Amazon sellers looking to outsource logistics
- Businesses scaling up with limited internal fulfillment resources
- Sellers managing high order volumes
- Brands expanding into international markets using Amazon’s network
Contact and Social Media Information:
- Website: sell.amazon.com/fulfillment-by-amazon
- Facebook: www.facebook.com/SellonAmazon
- Twitter: x.com/Sell_on_Amazon
- LinkedIn: www.linkedin.com/showcase/sellwithamazon
- Instagram: www.instagram.com/sellonamazon
13. AmazeOwl
AmazeOwl is a product research tool designed for Amazon sellers who want to identify marketable products and evaluate their potential before launching. The tool provides features such as keyword monitoring, niche tracking, and a Chrome extension that helps users gather real-time product data directly from Amazon listings. Users can analyze product demand, pricing levels, and competition within multiple Amazon marketplaces to make informed selling decisions.
The platform supports several regions including the US, UK, Canada, Germany, France, Italy, Spain, Mexico, Australia, Japan, and India. AmazeOwl offers a free starter plan with essential research tools and additional plans that include access to a larger product database. The tool aims to simplify the product selection process by highlighting items with low competition and manageable shipping requirements. It is mainly used to track trends and filter viable product ideas across different categories.
Key Highlights:
- Product research through keyword and niche tracking
- Chrome extension for live Amazon data
- Multiple marketplace support
- Product ranking insights for competition analysis
Who it’s best for:
- New sellers starting Amazon research
- Sellers comparing product opportunities across regions
- Users needing lightweight, accessible tools
- Those seeking to monitor product trends over time
Contact and Social Media Information:
- Website: amazeowl.com
14. A+ Content
A+ Content is a tool provided in Amazon Seller Central that allows registered brand owners to enhance their product detail pages. Using this tool, sellers can add multimedia content such as images, videos, custom text modules, and comparison charts to improve the way their products are presented. A+ Content is designed to help sellers organize product information visually, explain key features clearly, and offer a more complete product overview to buyers.
The Brand Story format lets sellers present their values and link to more products or their Amazon Brand Store. The A+ Content Manager offers preformatted modules to simplify layout design, and sellers can also use built-in tools for A/B testing and translation. Only sellers enrolled in Amazon Brand Registry with a Professional selling account can use this feature.
Key Highlights:
- Adds multimedia elements to product listings
- Supports content customization and translation
- Allows A/B testing with Manage Your Experiments
- Available to Brand Registry sellers with a Professional account
Who it’s best for:
- Sellers enrolled in Amazon Brand Registry
- Brands looking to standardize and enrich listings
- Sellers managing multiple product variations
- Teams aiming to reduce return rates through better content
Contact and Social Media Information:
- Website: sell.amazon.com/tools/a-content
- Facebook: www.facebook.com/SellonAmazon
- Twitter: x.com/Sell_on_Amazon
- LinkedIn: www.linkedin.com/showcase/sellwithamazon
- Instagram: www.instagram.com/sellonamazon
15. Automate Pricing
Automate Pricing helps sellers manage product pricing through customizable rules. It adjusts prices in real time based on seller-defined strategies, allowing users to compete more effectively for the Featured Offer. Sellers can set rules that respond to competitor prices, sales volume, or business-specific goals. The tool operates continuously, adjusting prices 24/7 within defined minimum and maximum limits.
There are different rule types available, including competitive price-based rules, sales-based rules, and business-focused pricing rules for B2B transactions. Sellers can apply rules to individual SKUs or in bulk using a pricing file. When selling internationally, Automate Pricing integrates with the Build International Listings feature to sync price changes across different marketplaces. This tool helps maintain pricing competitiveness while reducing the need for manual updates.
Key Highlights:
- Customizable real-time price automation
- Multiple rule types including sales-based and competitive pricing
- Supports B2C and B2B pricing strategies
- Bulk and individual product rule application
- Integrated with international listing management
Who it’s best for:
- Sellers aiming to stay competitive with dynamic pricing
- Brands managing large product catalogs
- B2B sellers using quantity discounts
- International sellers listing across multiple marketplaces
Contact and Social Media Information:
- Website: sell.amazon.com/tools/automate-pricing
- Facebook: www.facebook.com/SellonAmazon
- Twitter: x.com/Sell_on_Amazon
- LinkedIn: www.linkedin.com/showcase/sellwithamazon
- Instagram: www.instagram.com/sellonamazon
Conclusion
Choosing the right Amazon sales tools can make a significant difference in how efficiently sellers manage their operations, optimize listings, and stay competitive in the marketplace. From product research and listing enhancements to automated pricing and brand content, each tool serves a specific role in supporting sales performance.
Sellers should evaluate their business needs and select tools that align with their sales goals, whether that means improving visibility, streamlining pricing strategies, or enhancing customer engagement. Using a combination of these tools can help maintain a consistent and scalable selling process on Amazon.
