Top Free Tools Every Amazon Seller Should Know

Running an Amazon business doesn’t always require expensive software. There are a variety of free tools that can help sellers manage listings, research products, monitor competitors, and optimize ads. This guide highlights some of the most useful no-cost solutions available to Amazon sellers today.

1. WisePPC

At WisePPC, we provide a unified platform designed to help sellers and advertisers manage and analyze their performance across Amazon and other marketplaces. Our system brings together real-time advertising data, sales performance metrics, and campaign management tools into one dashboard. This allows users to monitor key indicators like ACOS, TACOS, ROI, and clickthrough rates without switching between multiple platforms or spreadsheets. Whether it’s understanding ad performance, adjusting bids, or analyzing sales impact, our tools are built to simplify complex tasks and guide decision-making.

We also support bulk editing, advanced filtering, historical data tracking, and in-table campaign updates. Users can visualize trends with customizable charts and access granular insights by placement, match type, campaign strategy, and more. On top of that, we maintain long-term data storage beyond Amazon’s standard retention, giving teams access to past performance for ongoing strategic planning. With features like on-the-spot edits, performance highlighting, and campaign-level breakdowns, our platform helps streamline daily operations for marketplace sellers and marketing teams. While WisePPC is not entirely free, we offer a full-featured free trial.

Key Highlights:

• Real-time tracking of advertising and sales metrics
• Bulk actions and on-table campaign editing
• Multi-metric charts for trend analysis
• Historical data stored long term for comparisons
• Placement-level performance breakdowns
• Gradient-based highlighting to spot performance issues
• Amazon Ads Verified Partner with official integrations
  

Who it’s best fo:

• Amazon sellers managing multiple campaigns or accounts
• Brands needing centralized analytics across channels
• Marketing teams optimizing ad spend and return
• Users looking for faster workflows and automated insights
• Businesses requiring long-term data tracking for strategy planning

2. Jungle Scout Sales Estimator

Jungle Scout provides a free Sales Estimator tool for Amazon sellers to estimate monthly sales volume based on Best Seller Rank (BSR), product category, and marketplace. Users can select a region, choose a product category, and input a BSR value to receive an estimated number of monthly sales. The tool is available online and offers three free estimates per user monthly without requiring a subscription.

The Sales Estimator helps new and existing sellers assess product demand before sourcing or launching. While access to Jungle Scout’s full toolset requires a paid plan, the Estimator stands out as a quick-entry option for gauging sales potential across global Amazon marketplaces. It can be especially helpful for early-stage product research and competitive analysis.

Key Highlights:

• Free access to 3 monthly estimates without login
• Estimates monthly sales volume based on BSR
• Covers multiple Amazon marketplaces
• Simple interface with dropdown selection and calculator
  

Who it’s best fo:

• New Amazon sellers evaluating product ideas
• Existing sellers analyzing competitors’ BSR
• Sellers testing potential product categories
• Anyone looking for quick sales insights without full subscription
  

3. Titans Pro – Amazon KDP Keyword Research Tool

Titans Pro is a free Chrome extension designed to assist Amazon sellers with keyword research, especially for Kindle Direct Publishing (KDP). The extension expands Amazon’s native search bar suggestions and provides estimated search volume, the number of search results, and a custom algorithm that scores keyword demand and opportunity.

Users can start typing into the Amazon search bar, and the tool will generate a large list of relevant keywords in real time. These results can be downloaded as an Excel file for use in SEO planning, listing creation, or paid ad targeting. While initially intended for KDP authors, the extension supports broader keyword discovery for general Amazon sellers.

Key Highlights:

• Amazon autocomplete keyword expansion
• Estimated keyword search volume and competition
• Export results as Excel file with one click
• Free to install and use via Chrome browser
  

Who it’s best fo:

• KDP publishers searching for niche topics
• Amazon sellers planning SEO-optimized listings
• Sellers creating Amazon PPC campaigns
• Users needing fast keyword suggestions directly from Amazon
  

4. AmzChart

AmzChart offers several free tools focused on Amazon product research and BSR (Best Sellers Rank) analysis. Sellers can explore high-potential niches, uncover low-competition products, and track competitors’ listings. The platform supports 9 marketplaces and covers tens of millions of Amazon products, updated daily. Features include BSR charts, keyword scouting with reverse ASIN lookup, and product tracking with hijack alerts.

Sellers can also analyze Amazon category structures down to 10 levels and discover underutilized categories for better visibility. A browser plugin adds a price history tracker directly on Amazon product pages. While AmzChart has advanced features under paid plans, many of its core BSR and keyword tools can be accessed freely after registration.

Key Highlights:

• Amazon BSR chart and category insight tools
• Reverse ASIN keyword lookup
• Product and competitor performance tracking
• Historical price tracking plugin
• Available across 9 Amazon marketplaces
  

Who it’s best fo:

• Sellers researching niche product opportunities
• Competitor-focused Amazon sellers
• Users optimizing keyword strategies
• Sellers monitoring product rankings and pricing trends
  

5. Veeqo

Veeqo is a free multi-channel shipping and inventory management tool created by Amazon, designed to centralize order handling across multiple platforms including Amazon, eBay, Shopify, and Walmart. Sellers can access pre-negotiated shipping rates from major carriers or connect their own accounts. Veeqo helps manage on-time delivery and tracking performance, which are key metrics for maintaining account health on Amazon. It includes features for batch shipping, warehouse picking, and order routing based on location.

Sellers can also use Veeqo to sync stock levels across marketplaces and monitor real-time data like sales and fulfillment costs. Built-in automation tools allow users to set rules for carrier selection, inventory handling, and labeling. The tool also integrates with Amazon Multi-Channel Fulfillment, enabling sellers to fulfill orders from other marketplaces using their Amazon FBA stock.

Key Highlights:

• Free access with no subscription required
• Multi-channel inventory and shipping management
• Discounted shipping rates and Veeqo credits
• Supports order routing and batch shipping
• Integration with Amazon Multi-Channel Fulfillment
  

Who it’s best fo:

• Sellers managing multiple online sales channels
• Amazon FBA users needing external fulfillment
• Sellers aiming to reduce shipping costs
• Teams needing automated inventory updates and shipping workflows
  

6. AMZ Suggestion Expander

AMZ Suggestion Expander is a free Chrome extension that enhances Amazon’s search bar by expanding the number of auto-suggested search terms. When users begin typing a keyword, the tool displays additional suggestions by adding common prefixes and suffixes to the input, allowing sellers to discover new keyword variations and niche ideas. This helps with early-stage product research and optimizing listings with more targeted search terms.

The extension works across several major Amazon marketplaces, including the US, UK, Canada, Germany, and others. While some advanced features like keyword volume estimates are only available in the paid version, the base extension offers simple and helpful keyword discovery for free. There is no login or registration required to use the free version.

Key Highlights:

• Expands Amazon search suggestions with prefixes and suffixes
• Works across multiple Amazon marketplaces
• Easy to install and use without registration
• Useful for keyword brainstorming and niche discovery
  

Who it’s best fo:

• Amazon sellers doing keyword research
• Users looking for low-competition product ideas
• Sellers optimizing listings with relevant long-tail keywords
• Beginners seeking quick insights without paid tools
  

7. Helium 10

Helium 10 offers a collection of free tools aimed at helping Amazon sellers with product and keyword research, listing optimization, and competitive analysis. Their free Chrome extension provides access to basic features like profitability estimation, keyword insights, and product trend tracking. Sellers can analyze listings directly on Amazon to gather data on sales rank, pricing, reviews, and listing quality. While the full platform requires a subscription, the free version includes a functional sample of several core tools useful for early-stage sellers or basic research needs.

Included in the free toolkit are features like Black Box (for product research), Xray (for market analysis), and Cerebro and Magnet (for keyword insights). These tools help sellers discover high-demand items, estimate market potential, and optimize product listings with more relevant keywords. The free plan also allows users to explore listing quality metrics and view search volume estimates to support SEO improvements.

Key Highlights:

• Free Chrome extension with basic listing and keyword data
• Product research with Black Box and Xray
• Keyword insights using Cerebro and Magnet
• Profitability calculator for Amazon listings
• Limited but functional access without payment
  

Who it’s best fo:

• Sellers starting out and testing product ideas
• Users comparing products or niches
• Sellers exploring SEO and keyword planning
• Anyone needing basic research tools without a subscription
  

8. Amazon FBA Profitability Calculator

The Amazon FBA Profitability Calculator is a free tool offered directly by Amazon to help sellers estimate the potential return on selling products using Fulfillment by Amazon (FBA). Users can search for existing products in the Amazon catalog or enter new product data, including costs and shipping fees, to simulate different fulfillment scenarios. The tool helps users understand cost structures and compare profitability between FBA and other shipping methods.

This calculator is useful for analyzing margin expectations before listing a product. It displays a breakdown of fees like referral charges, fulfillment costs, and shipping, giving sellers a clearer view of their potential net income. It is especially practical for those unfamiliar with Amazon’s fee system or who want to test price points and fulfillment strategies before committing.

Key Highlights:

• Free to access through Amazon Seller Central
• Allows real-time comparison of FBA vs. other methods
• Input fields for cost, fees, and shipping
• Works with existing ASINs or manual entry
• Helps assess profitability before listing
  

Who it’s best fo:

• Amazon sellers evaluating FBA as a fulfillment option
• Users comparing profit margins across different models
• Beginners learning Amazon fee structures
• Sellers planning pricing and shipping strategies
  

9. Trellis Free Amazon Tools

Trellis provides a suite of free Amazon tools focused on product research, keyword discovery, pricing, and advertising planning. The tools include calculators for PPC ACoS (advertising cost of sale), price elasticity, and contribution margin. Sellers can also run listing quality checks, explore keyword suggestions, and perform competitive analysis using available public data. These tools are designed to help sellers make informed decisions before running paid campaigns or listing new products.

The tools can be used even by those not actively selling on Amazon, making them useful for market research and strategy planning in general eCommerce. Each tool is browser-based, free to use, and does not require sign-up for basic access. The listing analyzer is especially practical, offering a structured review of key listing elements such as titles, bullet points, and image quality.

Key Highlights:

• Tools include PPC calculator, sales estimator, keyword finder
• Free access with no login required
• Listing quality check for SEO improvements
• Competitive analysis based on public data
• Price and margin calculators for strategy planning
  

Who it’s best fo:

• Sellers planning PPC campaigns or pricing strategies
• Users validating keywords before listing
• New sellers looking to improve listings and research competition
• Anyone doing eCommerce product research on Amazon or other platforms

10. AMALYTIX GTIN/EAN Barcode Tool

AMALYTIX offers a free tool that helps Amazon sellers generate valid GTINs (also known as EANs) and corresponding barcodes based on their licensed GLN (Global Location Number). By entering the GLN and using the tool’s automation, sellers can create GTINs in the EAN-13 format and immediately generate barcode images. This tool addresses a common challenge for sellers who have purchased a GS1 package but were not provided with individual GTINs.

The tool simplifies the process by handling the technical calculation and formatting of barcodes, which are necessary for listing products on Amazon. It is useful for sellers who need to assign barcodes to multiple products without using paid software or manually assembling each number. The barcode image can be viewed or downloaded directly from the interface, offering a quick solution for basic product labeling needs.

Key Highlights:

• Generates GTINs using GLN input
• Automatically creates EAN-13 barcode images
• No signup required for use
• Free and web-based with direct barcode download
• Supports batch creation for longer GLNs
  

Who it’s best fo:

• Amazon sellers preparing barcoded product listings
• Businesses using GS1-issued GLNs
• Users needing a free barcode generator
• Sellers launching new product lines needing basic codes
  

11. Google Trends

Google Trends is a free public tool that allows users to explore search trends over time. Amazon sellers can use it to understand broader search interest for products, seasonal demand patterns, and shifts in consumer attention. By entering keywords, sellers can see how interest changes by region and compare multiple terms side by side. While not specific to Amazon, it provides insights that can guide content creation, product selection, and timing for launches.

The platform also offers visual tools and reports that help users identify rising topics or measure regional interest. It can serve as a support tool in the research phase for sellers looking to align products with growing interest or to validate potential markets before listing. Since it does not require login or payment, it is easily accessible for quick checks or trend validation.

Key Highlights:

• Tracks search trends for any term or topic
• Free to use without registration
• Supports keyword comparison and region filtering
• Useful for spotting seasonal or regional interest
• Offers visual data export and simple charts
  

Who it’s best fo:

• Sellers researching product trends before launch
• Marketers creating listings or ad copy based on search habits
• Content planners looking for high-interest keywords
• Anyone seeking free, non-Amazon-specific market data
  

12. Unicorn Smasher

Unicorn Smasher is a free Chrome extension designed for Amazon product research. It displays data such as prices, estimated sales, best seller rank, and number of reviews directly on Amazon search result pages. Users can manage their research using a built-in dashboard that organizes product insights in one place. The tool also includes an opportunity score that helps assess the potential of various niches based on available data.

The extension integrates with AMZ Tracker, allowing users to connect with more advanced features such as on-page analysis and competitor tracking. Unicorn Smasher also includes functions like favorite saving, variation statistics, and exportable .csv files for offline use. It’s suitable for sellers who want a simple, browser-based tool for initial product evaluations without committing to paid platforms.

Key Highlights:

• In-browser product data display for Amazon listings
• Sales and revenue estimates based on live listings
• Dashboard for saving and organizing product research
• Exportable .csv reports for offline review
• Optional integration with AMZ Tracker
  

Who it’s best fo:

• Sellers doing early-stage product research
• Users comparing multiple product niches
• Beginners who want a free and visual research tool
• Sellers needing a browser-based research solution without full software

13. ProfitGuru

ProfitGuru is a free mobile app designed to help Amazon sellers evaluate product opportunities through online or retail arbitrage. It offers tools to check whether a product is eligible to be sold on Amazon, including indicators for private label status, Hazmat classification, and intellectual property risks. Sellers can also confirm whether they are permitted to sell specific items, which is useful when checking compliance and restrictions.

The app supports detailed profitability analysis by pulling sales rank data, price history, and competing offers. A built-in calculator allows sellers to estimate return on investment, net profit, and break-even points, making it easier to make informed sourcing decisions. These features make the app practical for sellers scanning products in stores or online and wanting quick access to profitability metrics.

Key Highlights:

• Free mobile access to product sourcing tools
• Checks product restrictions and Hazmat status
• Built-in ROI and profit calculator
• Displays BSR and pricing trends
• Helps assess product competition
  

Who it’s best fo:

• Amazon sellers doing retail or online arbitrage
• Users needing quick compliance checks
• Sellers analyzing product profitability on the go
• Beginners exploring product sourcing opportunities
  

14. Keepa

Keepa is a browser-based and mobile tool that tracks Amazon price and sales rank history over time. It allows users to monitor individual products or full ASIN lists, including variations like size or color. While full data access requires a paid plan, the free version still lets sellers view historical charts for prices, availability, and trends. These insights are useful for evaluating product stability, seasonality, and pricing behavior.

The tool can be used directly in the browser with its extension or through the web platform. It also supports tracking stock status and price changes across product variations. Users can set alerts and follow price movements to decide when to source or adjust pricing. It is most useful during product research when understanding pricing trends is essential.

Key Highlights:

• Tracks Amazon price and sales rank history
• Supports ASIN list and variation monitoring
• Works via web or browser extension
• Allows users to view trend charts for free
• Optional alerts for price changes
  

Who it’s best fo:

• Sellers analyzing price trends over time
• Users comparing product variations and stock status
• Sellers watching sales rank behavior
• Anyone doing long-term product research
  

15. CamelCamelCamel

CamelCamelCamel is a free Amazon price tracking tool that provides historical pricing charts and alerts for millions of products. Users can enter product URLs to create watch lists and get notified by email when a price drops. It works without requiring any installation and is also available as a browser extension called The Camelizer, which adds charts directly to Amazon product pages.

The tool helps Amazon sellers and buyers identify good purchase windows and understand a product’s typical pricing behavior. Charts are easy to interpret and show the high, low, and average prices over selected timeframes. It is especially helpful for evaluating how consistent a product’s pricing has been and whether current prices are suitable for sourcing or resale.

Key Highlights:

• Free price history tracking for Amazon listings
• Email alerts for price drops
• Browser extension for in-page chart display
• Covers a wide range of product categories
• No login required for basic use
  

Who it’s best fo:

• Sellers tracking price movement for sourcing decisions
• Buyers waiting for discounts on specific products
• Users evaluating product pricing consistency
• Anyone monitoring Amazon deals and price changes

16. SellerSonar Free Tools

SellerSonar offers a small set of free Amazon seller tools designed to help users analyze listings and estimate fulfillment costs. The Listing Quality Checker allows sellers to review content quality, keyword relevance, and structure. It highlights areas where a listing may fall short and provides suggestions to improve performance. The tool supports users in optimizing visibility and increasing conversion potential by flagging incomplete or underperforming listing elements.

The second tool, the Amazon FBA Calculator, helps sellers estimate fulfillment costs and assess profitability. It breaks down expected Amazon fees and shipping costs, giving a clear picture of how much margin is left after expenses. These tools are available without a paid subscription and are aimed at simplifying product listing and financial planning for new or casual sellers.

Key Highlights:

• Listing Quality Checker evaluates listing content and structure
• FBA Calculator estimates fulfillment fees and margins
• Tools can be used without linking Seller Central
• No subscription required for basic use
• Interface focused on clarity and usability
  

Who it’s best fo:

• Amazon sellers reviewing listing completeness
• Sellers needing a quick profit estimate before launching a product
• Beginners experimenting with listing formats
• Users wanting a no-login option for simple checks
  

17. Seller University

Seller University is a free educational platform created by Amazon for its selling partners. It provides training through video content, written guides, and live webinars. The platform covers topics such as listing products, managing inventory, fulfilling orders, setting pricing, and using advertising tools. The resources are categorized for new and experienced sellers, offering step-by-step help and updates on current practices.

Sellers can access courses directly through their Amazon Seller Central accounts or browse a limited selection on YouTube. The platform also hosts frequent live sessions where Amazon representatives explain how to use seller tools and answer questions in real time. This makes it a flexible resource for ongoing education or onboarding new team members.

Key Highlights:

• Free access to video courses, guides, and live sessions
• Content for both beginner and advanced sellers
• Topics include listing, fulfillment, and advertising
• Step-by-step tutorials and updates on tools
• Available inside Seller Central and via YouTube

Who it’s best fo:

• New Amazon sellers looking for official guidance
• Sellers exploring advanced programs like FBA or A+ Content
• Teams needing standardized training
• Users preparing to scale or improve store operations
  

18. DS Amazon Quick View

DS Amazon Quick View is a Chrome extension that displays key product data directly in Amazon search results and bestseller pages. Once installed, it adds information such as best seller rank and seller type below each product listing, allowing users to evaluate offers faster without opening product pages. By hovering over a product image, users can see additional details like ASIN and seller info.

This tool is focused on helping users speed up product research and spot potential items worth sourcing. It works only on amazon.com and is especially useful for scanning multiple listings at once. The extension is lightweight and does not require login or additional setup.

Key Highlights:

• Shows best seller rank and seller details in search results
• Hover feature reveals product info without clicking through
• Works only on amazon.com
• Easy to install and use without registration
• Lightweight and browser-based
  

Who it’s best fo:

• Amazon sellers doing product research quickly
• Users evaluating multiple listings at once
• Sellers scanning best sellers and new niches
• Beginners needing a basic research tool without paid access

19. Data Scraper – Easy Web Scraping

Data Scraper, also known as DataMiner, is a Chrome extension that allows users to extract structured data from any HTML web page. It works by enabling users to scrape lists or tables and export the content into spreadsheet formats like CSV, XLS, or Google Sheets. The extension supports one-click scraping through user-generated extraction templates, known as recipes, that simplify the process for popular websites.

The free version includes a monthly page credit allowance, which gives access to basic scraping features, including automated crawling and email extraction using regular expressions. Users can also automate multi-page scraping with navigation tools, and the tool supports UTF-8 for international language content. It’s useful across various industries for collecting data on pricing, reviews, job listings, or leads.

Key Highlights:

• Extracts tables and lists into spreadsheet formats
• Supports multi-page scraping with automation
• Allows free monthly use with page credit limit
• Works directly in browser without advanced setup
  

Who it’s best fo:

• Sellers researching competitor pricing or reviews
• Users collecting product or lead data from Amazon or other sites
• Small business owners managing marketplace insights
• Beginners needing a fast, no-code scraping solution

Conclusion

Free tools can be a valuable part of any Amazon seller’s workflow, offering support across research, listing optimization, analytics, and profitability tracking. Whether you’re just starting or looking to streamline parts of your business, these tools help reduce guesswork and manual effort without adding extra costs.

From keyword finders and price trackers to profit calculators and listing analyzers, there’s a wide range of no-cost solutions that can improve your decision-making and save time. Exploring and combining the right ones based on your current needs can help you work more efficiently and build a stronger foundation for growth.