Best Amazon Analytics Tools to Boost Your Seller Performance
Success on Amazon depends on more than just listing your products – it requires deep insights into market trends, competitor strategies, and customer behavior. The right analytics tool can give you a major advantage by helping you make smarter decisions, track your performance, and grow your sales. In this article, we’ll explore the top Amazon analytics tools that can help sellers thrive in 2025.
1. WisePPC
At WisePPC, we focus on providing analytics and campaign management tools that help sellers improve their Amazon PPC performance. We build our platform to offer clear visibility into keyword performance, ad spend, and bid efficiency. By using automated data tracking and weekly reports, we help sellers make informed decisions without getting buried in unnecessary data or overly complex dashboards.
Our approach combines automation with hands-on campaign support. We manage keyword targeting, adjust bids based on performance, and send weekly summaries so sellers always know how their campaigns are performing. Our goal is to support efficient advertising strategies that align with each seller’s unique business goals.
Key Highlights:
- Focused on Amazon PPC performance
- Automated keyword and bid tracking
- Weekly campaign performance reports
- Simple and clear data presentation
Services:
- Managed Amazon PPC campaigns
- Keyword research and targeting
- Bid adjustment based on performance
- Weekly email reports with key insights
- Campaign strategy consultation
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. Helium 10
Helium 10 offers several analytics tools aimed at monitoring market and product performance on Amazon. The Market Tracker tool gives sellers a view of competitors’ pricing, sales trends, and market shifts, helping them stay informed on niche changes. The Profits tool tracks revenue, orders, ROI, profit margins, refunds, and promotions, giving sellers a clearer picture of financial health. The Search‑Query Performance Analyzer shows how listings perform for specific keywords over time.
They design these tools to consolidate different data sources into a more usable format without overwhelming the user. Sellers can compare performance across products and dates to spot trends and areas for improvement. By combining market, profit, and keyword data in one suite, users get a fuller view of what’s driving sales and profitability.
Key Highlights:
- Tracks competitor pricing and sales trends via Market Tracker
- Monitors revenue, orders, ROI, margins, refunds via Profits tool
- Analyzes listing keyword performance over time
- Consolidated dashboard for all Amazon analytics
Contact and Social Media Information:
- Website: www.helium10.com
- Facebook: www.facebook.com/Helium10Software
- Twitter: x.com/H10Software
- LinkedIn: www.linkedin.com/company/helium10
- Instagram: www.instagram.com/helium10software
3. Jungle Scout
Jungle Scout sales metrics into a unified dashboard that shows revenue, net margin, ROI, units sold, costs, fees, refunds and other expenses. Sellers can view data either across all products or drill down by ASIN or SKU. The tool also breaks out PPC vs organic sales to help users assess campaign impact. A profit and loss view lets sellers assess their financial health more closely, covering hidden fees and custom expense entries .
They also include an AI‑driven assistant that interprets profit data and flags areas for improvement like fee reduction or pricing tweaks. This system is suited for sellers who want a finance‑style view of their Amazon business alongside traditional sales and marketing data.
Key Highlights:
- Unified sales dashboard across revenue, ROI, costs, fees
- Drill‑down by product for detailed performance review
- Separates PPC and organic sales
- AI assistant offers actionable financial insights
Contact and Social Media Information:
- Website: www.junglescout.com
- E-mail: [email protected]
- Facebook: www.facebook.com/amazonjunglescout
- Twitter: x.com/junglescout
- LinkedIn: www.linkedin.com/company/junglescout
- Instagram: www.instagram.com/junglescout_
- Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661
4. KwickMetrics
KwickMetrics provides an all‑in‑one analytics platform designed for Amazon (and Walmart) sellers that includes sales tracking, profit & loss, ad analytics, listing insights, and reimbursement tools. The dashboard shows orders, units, revenue, estimated net profit, returns, trends, buyer segmentation, and top products. It’s possible to filter by timeframe, fulfillment type, SKU, or custom categories.
They also offer an expense module for logging one‑time or recurring costs, which integrates into profit calculations. Their advanced ads analytics and reimbursement tools assist with managing Amazon ad spend and recovering funds. The platform includes features to manage listings and automate review/feedback tasks.
Key Highlights:
- Dashboard tracks key metrics like profit, returns, segments
- Expense logging integrated into profit view
- Ad analytics and reimbursement tracking
- Listing insights and review automation
Contact and Social Media Information:
- Website: www.kwickmetrics.com
- E-mail: [email protected]
- Facebook: www.facebook.com/kwickmetricsapp
- Twitter: x.com/KwickMetrics
- LinkedIn: www.linkedin.com/company/kwickmetrics
- Instagram: www.instagram.com/kwickmetrics
- Phone: (+91) – 63697 75711
5. SellerApp
SellerApp provides a suite of analytics tools designed to track product sales, advertising, and keywords in one dashboard. Their product research feature helps sellers discover product opportunities by scanning Amazon listings and filtering by potential metrics. Meanwhile, the keyword explorer and ranking tracker give insight into how listings perform over time, helping users adjust strategy based on visibility trends.
The platform also brings ad data into the mix, letting sellers see spend, impressions, clicks, and how these tie to overall revenue and profit. By combining organic and paid metrics, sellers can identify what’s driving sales and refine their campaigns or listings accordingly .
Key Highlights:
- Central dashboard for product, keyword, and ad analytics
- Product research with filters and opportunity scoring
- Keyword tracking and visibility trends
- Integrated PPC metrics
Contact and Social Media Information:
- Website: www.sellerapp.com
- E-mail: [email protected]
- Facebook: www.facebook.com/sellerapp
- Twitter: x.com/SellerApp_Inc
- LinkedIn: www.linkedin.com/company/sellerapp
- Instagram: www.instagram.com/sellerapp_insta
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States Hours
- Phone: +1-737-225-3338
6. Informed Repricer
Informed Repricer offers repricing tools that automatically adjust prices based on real-time market data and strategy settings. Sellers can set rules or use AI-driven strategies to stay competitive, respond quickly to price changes, and aim to maintain Buy Box potential.
The system includes analytics and reporting features that highlight trends in pricing, Buy Box share, profit margins, and sales volume. These insights allow sellers to monitor pricing strategies and make adjustments when needed.
Key Highlights:
- Automated price adjustments based on live competition
- AI and rule-based repricing strategies
- Reports on Buy Box share and pricing moves
- Profit margin and sales trend visibility
Contact and Social Media Information:
- Website: www.informedrepricer.com
- Phone: (888) 598-0141
7. Seller Snap
Seller Snap combines repricing with broader analytics to give sellers insight into market and stock dynamics. Their dashboard shows Buy Box price, share, and competitor type breakdown (FBA, FBM, SFP), letting sellers see who they compete with and how pricing shifts affect them.
They also bring in inventory and ad data, with tools to track stock levels, reorder timing, and ad impact metrics like CTR and CPC. Reports include storage fee insights and return/reimbursement data, helping sellers grasp the hidden costs tied to inventory and fulfillment.
Key Highlights:
- Buy Box analytics and competitor type tracking
- Inventory monitoring and reorder suggestions
- PPC data linked to profit calculations
- Insights on storage fees, returns, reimbursements
Contact and Social Media Information:
- Website: sellersnap.io
- Facebook: www.facebook.com/sellersnap.io
- Twitter: x.com/sellersnap_io
- LinkedIn: www.linkedin.com/company/seller-snap-inc.
- Instagram: www.instagram.com/sellersnap.io
- Address: 7455 Arroyo Crossing Parkway, Suite 220 Las Vegas, NV 89113, United States
- Phone: +1 (262) 735 5767
8. Analyzer.Tools
Analyzer.Tools focuses on bulk analysis for product sourcing and sales viability. With spreadsheet-style searches, sellers can process up to a million products per hour and get key data for each ASIN – speeding up the evaluation process for wholesale and FBA sourcing.
Their analytics include historical sales rank, price, review counts, and competitor flags – helping users spot trends and high-risk listings. The tool also highlights whether Amazon itself sells the product, which can affect sourcing choices.
Key Highlights:
- Bulk ASIN analysis at scale via spreadsheet search
- Historical trends on rank, price, reviews
- Flags for listings with Amazon as competitor
- Review sentiment and ratings analysis
Contact and Social Media Information:
- Website: www.analyzer.tools
- E-mail: [email protected]
- Facebook: www.facebook.com/Analyzer.tools
- Twitter: x.com/Analyzertools
9. Sellerboard
Sellerboard focuses on profit and cost tracking tailored to Amazon sellers. They provide a live dashboard that shows sales, orders, refunds, ad spend, fees, and net profit, with the ability to break down costs by product and batch. They also include tools for inventory alerts, refund reasons, and listing change notifications, helping sellers understand where money is going and spot potential issues.
They integrate automatic email follow-ups for reviews and feedback, along with PPC optimization suggestions. These tools aim to reduce manual work and keep sellers updated on finances and stock status, supporting better decision making without overwhelming them.
Key Highlights:
- Real-time profit dashboard with full fee and cost breakdown
- Inventory monitoring and restock alerts
- Refund analysis by reason and cost
- PPC data integration and follow-up email triggers
Contact and Social Media Information:
- Website: sellerboard.com
- E-mail: [email protected]
- Facebook: www.facebook.com/sellerboard
- Twitter: x.com/sellerboard
- Instagram: www.instagram.com/sellerboard.official
10. Seller Metrix
They offer a dashboard that unifies sales, profit, Amazon fees, PPC spend, and refunds in one view. By connecting directly to Amazon Seller Central, they eliminate the need to manually download multiple reports and help sellers monitor key financial metrics more easily.
They recently added a profit-and-loss tool to track COGS, fees, and ad costs on flexible timeframes (daily, weekly, monthly). That allows sellers to get a clearer picture of margins and revenue trends while freeing them from spreadsheet chores.
Key Highlights:
- Unified dashboard for sales, profit, fees, ad spend, refunds
- P&L tracking with flexible date views
- Direct Amazon data integration
- Visual charts and trend monitoring
Contact and Social Media Information:
- Website: sellermetrix.com
- Facebook: www.facebook.com/SellerMetrix
- LinkedIn: www.linkedin.com/company/sellermetrix
- Address: 51 Goldhill Plaza, #07-10/11, 308900 Singapore
11. CamelCamelCamel
CamelCamelCamel runs a price-tracking platform that monitors Amazon prices over time. Sellers can set up alerts for price drops and track historical pricing for Amazon and third-party listings. The alert system helps them decide when to buy inventory at lower costs and watch competitor price moves.
The tool’s charts show trends in Amazon price, new third-party, and used third-party offers. This makes it easier for sellers to assess whether current prices are typical or out of the ordinary. By understanding price patterns, they can better time restocking or pricing adjustment decisions.
Key Highlights:
- Email alerts for price thresholds
- Historical price charts for Amazon and third-party sellers
- Tracks new and used offer variations
Contact and Social Media Information:
- Website: camelcamelcamel.com
12. Sellerise
Sellerise delivers a dashboard covering sales, profit, PPC, promotions, reimbursements, and review stats. Their Heatmap Analytics tool uses color-coded grids to show daily trends in key metrics like sales, profit, orders, returns, and ad spend.
Sellerise also includes SQP Insights, which clarifies Amazon brand analytics by highlighting lost, new, or unused keywords. This helps sellers refine listings and ad campaigns using more guided, actionable data.
Key Highlights:
- Unified dashboard for sales, PPC, reviews, reimbursements
- Heatmap view for daily performance trends
- SQP Insights to flag keyword opportunities
- Coverage of Subscribe & Save analytics
Contact and Social Media Information:
- Website: sellerise.com
- Facebook: www.facebook.com/sellerise
- Instagram: www.instagram.com/sellerise
13. Data Dive
Data Dive offers bulk product research with tools for product validation, listing optimization, PPC campaign generation, and keyword rank tracking. Users can gauge listing issues, competitor moves, and niche risk before launching products.
The Rank Radar and BSR Analyzer tools give sellers visibility into rank trends and competitor performance over time. That helps predict potential sales and position in a given niche.
Key Highlights:
- Bulk ASIN validation and product research at scale
- Listing issue identification and keyword index monitoring
- Rank and BSR trend analysis
- PPC campaign setup support
Contact and Social Media Information:
- Website: datadive.tools
14. Intentwise
Intentwise provides an analytics cloud that consolidates Amazon and other marketplace data into a central warehouse and dashboard. Sellers can view returns, inventory, ad performance, listing content, and profit at ASIN level.
Their platform includes ad optimizer features using AI and Amazon Marketing Cloud templates for insights without SQL. It enables campaign analysis, store performance tracking, and integration of brand-store metrics for richer reporting.
Key Highlights:
- Central platform for performance across ads, listings, inventory
- ASIN-level profitability tracking
- AI-driven ad optimization and AMC dashboards
- Store-level analytics via Amazon Marketing Cloud
Contact and Social Media Information:
- Website: www.intentwise.com
- E-mail: [email protected]
- Facebook: www.facebook.com/intentwise
- Twitter: x.com/intentwise
- LinkedIn: www.linkedin.com/company/intentwise
- Instagram: www.instagram.com/intentwiseads
15. Tool4seller
Tool4seller combines real-time sales analytics, cost breakdowns, PPC monitoring, inventory alerts, hijacker detection, review tools, and keyword tracking in a single interface. Sellers can view profits, track metrics, and set up business alerts easily.
Tool4seller also includes repricing automation, Chrome extension features (reverse ASIN lookup, profit calculator, keyword research), and email automation for feedback requests. It aims to streamline daily tasks with integrated insights.
Key Highlights:
- Real-time sales, profit, PPC, and inventory dashboard
- Hijacker alerts and Buy Box tracking
- Chrome extension for product research and profit tools
- Automated repricing and review request emailing
Contact and Social Media Information:
- Website: www.tool4seller.com
- E-mail: [email protected]
- Facebook: www.facebook.com/tool4seller
- Twitter: x.com/tool4seller
- LinkedIn: www.linkedin.com/company/tool4seller
Conclusion
Using analytics tools is a key part of managing and improving performance on Amazon. These platforms give sellers a better understanding of their sales, profit margins, advertising results, and competitor activity. With access to clear data and performance metrics, sellers can make more informed decisions about pricing, inventory, and marketing strategies.
Each tool reviewed offers different features, from sales tracking and keyword analysis to pricing trends and ad optimization. Depending on their needs, sellers can choose tools that help them automate tasks, reduce guesswork, and improve day-to-day operations. Consistent use of analytics tools helps sellers stay competitive and adapt to changes in the marketplace.
