Step 1: Create an account & connect your Amazon
Create an Account:
Sign up with your email address and password.
Complete Onboarding:
Fill in your business details and link your Amazon Ads account.
Import Data:
Upload historical performance data and configure data streams from Amazon Ads API and Marketing Stream.
Configure Settings:
Adjust your account settings and notification preferences.
Step 2: Utilize Automated Bid Management
Configure Bid Strategies:
Set up automated bid strategies based on your performance goals and metrics (ACOS, TACOS, CTR, etc.).
Adjust Bid Settings:
Define parameters for bid adjustments, including moving averages and percentage-based changes.
Monitor and Optimize:
Use real-time data to monitor bid performance and make adjustments as needed to optimize your ad spend.
Step 3: Explore the Advanced Analytics Dashboard
Access the Dashboard:
Navigate to the Advanced Analytics Dashboard to view performance metrics and insights.
Customize Reports:
Create and customize reports to track key metrics such as impressions, clicks, and sales. Use tags and measurements for detailed analysis.
Analyze Trends:
Review moving averages and performance trends to identify opportunities for optimization and strategic adjustments.
Step 4: Implement Intelligent Target Harvesting
Harvest Targets:
Use the Intelligent Target Harvesting tool to discover high-performing keywords and product ASINs.
Apply Targets:
Add harvested targets to relevant campaigns, including exact, broad, and phrase match types.
Manage and Optimize:
Continuously manage and adjust targets based on performance data. Implement negative target management to refine targeting and reduce wasted ad spend.
Step 5: Set Up Real-Time Monitoring and Adjustments
Configure Real-Time Data Feed:
Set up live data feeds from Amazon Ads API and Marketing Stream for real-time performance tracking.
Set Performance Alerts:
Enable alerts for key performance changes and metrics to stay informed and act promptly.
Make Dynamic Adjustments:
Use real-time insights to adjust bids and budgets dynamically, optimizing ad visibility and effectiveness.
Step 6: Review and Refine Your Strategies
Evaluate Performance:
Regularly review performance reports and insights to assess the effectiveness of your advertising strategies.
Refine Strategies:
Adjust your bid management, targeting, and monitoring strategies based on performance data and trends.
Continuous Improvement:
Utilize the platform’s tools to continuously optimize your campaigns and achieve better results.
Step 7: Get Support and Resources
Access Help Center:
Visit our Help Center for detailed guides, FAQs, and troubleshooting tips.
Contact Support:
Reach out to our support team for personalized assistance and technical support.
Explore Additional Resources:
Take advantage of webinars, tutorials, and best practice resources to maximize your use of the platform.
