Perpetua.io is a well-known tool for automating and optimizing advertising on platforms like Amazon, Walmart, and Instacart. It offers a clean interface, goal-based ad automation, and useful analytics. But it’s not the only option out there. Whether you’re looking for something with different pricing, more control, or specific platform integrations, there are plenty of Perpetua alternatives worth considering.
Some users want deeper manual campaign control, while others need better reporting or broader multi-channel support. And let’s face it – every business is different, so the “best” solution depends on your goals, budget, and workflows.
At WisePPC, we’ve built a toolkit focused on giving sellers and agencies more control and visibility over their marketplace advertising. We help teams optimize campaigns across Amazon and other platforms like Shopify. Our platform brings together real-time metrics, long-term historical data, and bulk editing tools – all in one place. Users can work with 30+ key metrics through flexible, customizable charts and take action at scale on campaigns, ad groups, keywords, and budgets.
We designed WisePPC to solve common issues in ad management – like limited visibility into long-term performance and the inability to spot underperforming placements quickly. Our system retains full data history far beyond Amazon’s typical day window, and we highlight key anomalies using color gradients, pacing visuals, and performance comparisons. We’re also proud to be an Amazon Ads Verified Partner, which means our tools are fully integrated and compliant with Amazon’s official advertising API.
AiHello is an automation platform focused on advertising solutions for Amazon sellers and vendors. They provide tools that help users manage, optimize, and scale their Amazon ads through rule-based and AI-driven automation. Their core service is an AI-powered campaign manager that adjusts bids, keywords, and budgets based on performance goals, helping sellers maintain consistent ad efficiency over time.
They support Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, offering performance insights through a centralized dashboard. Users can track campaign performance, apply bulk changes, and use automation to reduce manual oversight. AiHello also includes inventory forecasting tools and restocking alerts for Amazon FBA sellers, aiming to connect ad management with inventory planning. The platform is designed for both individual sellers and larger agencies with multi-account requirements.
SellerApp is a platform that combines Amazon advertising automation with product research, keyword tracking, and performance analytics. SellerApp offers tools tailored to sellers and vendors looking to streamline their PPC management while gaining insights into product and market trends. Their advertising suite supports automated campaign adjustments, custom rule creation, and access to historical performance data for more informed decision-making.
The platform supports Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon. Users can create goal-based campaigns, adjust bids based on keyword performance, and analyze results through visual dashboards. SellerApp also connects advertising data with broader tools for keyword tracking, profit analytics, and listing optimization. This makes it possible to align advertising efforts with overall business performance, from visibility to conversion.
M19 is a PPC automation platform designed specifically for Amazon sellers and vendors. M19 provides AI-driven tools that automate campaign structuring, keyword management, bidding, and reporting. Their software is built to help users control advertising costs while optimizing visibility and conversions on Amazon. The system adjusts bids dynamically, aligning with performance goals like maximizing impressions, controlling ACoS, or maintaining a specific advertising budget.
The platform also includes automated keyword harvesting and negative keyword management, allowing campaigns to adapt over time. Users can choose different campaign strategies based on their sales or growth objectives, while maintaining control through customizable settings. M19 supports both Sponsored Products and Sponsored Brands, offering centralized campaign monitoring and forecasting tools. The software is structured for brands, agencies, and aggregators managing advertising across multiple Amazon marketplaces.
Pacvue is a commerce acceleration platform that offers advertising, retail media, and sales optimization tools for brands, agencies, and sellers. Pacvue provides enterprise-level solutions for managing eCommerce performance across platforms like Amazon, Walmart, Instacart, Target, and others. Their software integrates advertising data with retail operations, enabling users to adjust campaigns in line with inventory, pricing, and sales trends.
The platform includes features for automating keyword bidding, budget pacing, share-of-voice tracking, and customizable reporting. Users can analyze ad effectiveness in the context of broader eCommerce metrics, such as out-of-stock status or buy box ownership. Pacvue also offers tools for competitive analysis, allowing brands to monitor market trends and compare their performance against category benchmarks. Their solutions are designed for organizations managing large-scale campaigns across multiple retailers and marketplaces.
Sellozo is an Amazon-focused PPC automation platform designed for advertisers looking to streamline their ad management. Sellozo offers a suite of tools – including AI bid automation, dayparting, and campaign structuring – to reduce manual workload and align ad performance with profitability targets. The platform supports both Sponsored Products and Sponsored Brands campaigns and includes features like keyword harvesting and negative keyword automation.
The system also provides a visual “Campaign Studio” where users can drag and drop to structure campaigns, along with performance dashboards that combine ad spend, sales, ACoS, and inventory data. Additional features include a repricer to manage Buy Box positioning and an AI chatbot called OzO for in-dashboard support. Sellozo aims to unify campaign execution, optimization, and analytics in a single environment.
Quartile is an ad optimization platform that provides automated campaign management for eCommerce brands across multiple marketplaces. Quartile offers tools built around AI and real-time data to manage advertising on Amazon, Walmart, Instacart, and other channels. Their platform integrates sales and ad performance data to continuously refine campaign structures and optimize spend based on business goals.
The platform supports Sponsored Products, Sponsored Brands, and Display campaigns, with automation that includes bid adjustments, keyword harvesting, and budget management. Quartile also focuses on full-funnel advertising strategies, offering capabilities to connect upper-funnel and performance campaigns within the same system. Their tools are structured to support brands of various sizes, including those managing multiple accounts or selling across international marketplaces.
Ad Badger is a PPC software solution focused exclusively on Amazon advertising. Ad Badger provides tools for automating and managing Amazon PPC campaigns through bid optimization, keyword management, and performance monitoring. Their platform is designed to assist sellers in maintaining profitable advertising campaigns while reducing manual effort through automation and customizable rules.
The system supports Sponsored Products and Sponsored Brands campaigns, offering features such as bid automation based on target ACoS, negative keyword automation, and search term optimization. Users can monitor account-wide performance using dashboards that break down metrics by campaign, keyword, or product. Ad Badger also provides a campaign manager and a tool called “Negative Keyword Hunter,” which automates the identification and blocking of low-performing search terms.
StackAdapt is a programmatic advertising platform offering a demand-side solution for managing multi-channel campaigns. StackAdapt provides tools for planning, executing, and optimizing display and native ads – along with video, audio, and connected TV formats – through machine learning and real-time audience targeting. Their “Creative Studio” and campaign planner help teams design assets and forecast budget/pacing before launch, allowing advertisers to align media strategies with performance objectives.
The platform includes a campaign editor with advanced geo‑targeting, frequency capping, and white‑list placements. It uses machine-learning algorithms to optimize bidding, maximize viewability, and ensure brand safety by filtering out low-quality domains. StackAdapt also supports first‑party data activation, contextual targeting, and retargeting, helping users match ads to audience behavior across devices and channels.
Marin Software is a cross-channel performance marketing platform that helps advertisers automate and optimize PPC across search, social, retail media, and app campaigns. Marin offers tools like AI-driven budget allocation, automated bidding strategies, and modular reporting that bring multiple ad platforms into a single interface. The platform is built to support advertisers who manage campaigns on Google Ads, Microsoft Ads, Amazon, social networks, and retail media outlets, offering unified control and forecasting capabilities across formats.
Marin emphasizes a data-driven approach, with features such as forecasting models, strategy-based budget pacing, and anomaly detection using AI. Automated bidding aligns to business goals – whether efficiency (CPA/ROAS), volume, or awareness – and accommodates external signals and conversion types in bid logic. Its interface supports campaign management workflows, including rule-based scheduling, preview modes, and bulk operations. Additionally, Marin provides managed service support and reporting tools tailored for enterprise and agency users.
AdRoll is a cross-channel programmatic advertising platform used by eCommerce businesses for retargeting, prospecting, and building brand awareness. AdRoll offers a unified interface to manage display, native, video, social, and connected TV campaigns. They focus on automating audience targeting and bid optimization using real-time data and machine learning, while also offering dynamic ads that pull directly from product feeds for personalized cross-channel experiences.
They handle campaign execution with features like dynamic product ads, frequency capping, and cross-device tracking, helping advertisers re-engage past visitors and reach new audiences via lookalike segments. AdRoll also integrates with eCommerce platforms like Shopify, connecting store data to ad performance dashboards and enabling dynamic ad personalization based on cart behavior.
Skai is a unified platform for omnichannel marketing intelligence, offering tools for managing advertising across retail media, paid search, paid social, and app marketing. Skai provides enterprise-focused software that allows users to manage ad campaigns on platforms such as Amazon, Walmart, Instacart, and Target, alongside Google, Meta, and Apple Search Ads. Their technology is designed to support cross-channel strategy, enabling advertisers to connect media performance with product, market, and consumer data.
The platform includes features such as automated bidding, budget pacing, forecasting, and reporting dashboards. Skai integrates retail media metrics with broader data sources to inform campaign decisions and optimize performance across various channels. The system also supports advanced use cases like incrementality measurement and predictive analytics, which are relevant for brands operating across multiple digital ecosystems. It is structured to support large marketing teams and agencies handling complex, multi-market strategies.
Intentwise is an Amazon-focused ad optimization and data analytics platform designed for brands and agencies managing retail media campaigns. Intentwise offers a cloud-based infrastructure to help users organize and analyze Amazon Marketing Cloud (AMC) data, optimize advertising spend, and improve business visibility through centralized reporting. Their tools support campaign management while also providing deeper insights into customer behavior and performance across marketplaces.
The platform provides access to a suite of services that include Intentwise Ad Optimizer, Intentwise Analytics Cloud, and Intentwise Explore. These solutions allow users to automate advertising on Amazon and Walmart, build custom dashboards, and query AMC datasets with low-code tools. Brands and agencies can scale their retail media strategies by centralizing fragmented data sources, building tailored reports, and applying custom business logic without relying solely on spreadsheets or engineering resources.
Teikametrics is an eCommerce optimization platform offering advertising automation and analytics tools for brands and sellers on Amazon, Walmart, and other online marketplaces. Their main service focuses on using data and machine learning to optimize ad performance through Flywheel, their proprietary platform. Flywheel connects ad management with broader retail metrics like inventory, pricing, and sales, aiming to give users a clearer picture of profitability and campaign impact.
Their platform enables users to manage Sponsored Products, Sponsored Brands, and Display ads, with features like real-time bid automation, keyword harvesting, and performance tracking. Teikametrics also offers tools for managing ad spend by goals, such as maximizing visibility or improving advertising cost of sales (ACoS). In addition, they provide data science support and managed services for businesses that need hands-on help. The platform is structured to serve both independent sellers and enterprise-level brands operating across multiple marketplaces.
Adtomic is a PPC automation platform developed by Helium 10, focused on helping Amazon sellers manage and optimize their advertising campaigns. Adtomic offers tools that integrate advertising management with broader eCommerce operations such as product tracking and keyword analysis. The platform is designed to support data-driven decisions through custom rules, performance analytics, and historical keyword data sourced from Helium 10’s ecosystem.
Users can automate bidding and budget adjustments based on campaign goals like increasing impressions, controlling ACoS, or improving profitability. Adtomic supports Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, and it includes features like keyword harvesting, ad group performance tracking, and ROI-focused dashboards. The system combines advertising insights with other metrics like product performance, making it suitable for sellers seeking integrated ad and product visibility.
Finding the right tool depends on your goals, budget, and preferred level of control over your ad campaigns. Whether you’re focused on eCommerce growth, multi-channel advertising, or detailed performance tracking, there are several solid platforms that offer overlapping features – like dynamic product ads, cross-channel automation, or data-driven bidding. Tools like Marin Software, StackAdapt, and AdRoll each bring something different to the table, whether it’s deeper support for programmatic channels, custom reporting, or Shopify integration. These platforms can help teams streamline campaign management while maintaining flexibility.
As always, it’s important to review their core capabilities, integration options, and pricing structures to find the best match for your business needs. With the right solution in place, marketers can stay competitive and keep improving their performance across channels.
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