Top Amazon Keyword Tools to Improve Product Visibility
Keyword research is one of the most important steps for Amazon sellers looking to increase visibility and drive traffic to their listings. The right keywords help products appear in search results, improve click-through rates, and ultimately boost sales. With many keyword tools available, it can be hard to decide which ones provide the most accurate and useful data. This guide breaks down some of the most reliable Amazon keyword tools that help sellers find relevant keywords, analyze competition, and refine their SEO strategies.
1. WisePPC
At WisePPC, we use a multi-functional Amazon keyword and advertising management tool to streamline our campaign optimization and data analysis. It enables us to manage advertising and keyword data across multiple accounts through a single, unified interface. With features like advanced filtering, bulk editing, historical performance tracking, and campaign-level metrics, we can monitor ad effectiveness, keyword results, and revenue impact in real time. Whether making inline bid adjustments or comparing placement performance, we can perform both detailed and large-scale actions without switching screens or using external tools.
One of the key benefits we rely on is long-term data storage, which gives us access to performance metrics beyond Amazon’s usual day window. We also take advantage of gradient-based metric highlighting, customizable charts with up to six metrics, and segmentation by campaign type, match type, and bid strategy. Looking ahead, we expect to use upcoming features like dynamic repricing, AI-powered campaign adjustments, inventory forecasting, and multi-account dashboards. WisePPC brings our analytics and optimization efforts into one place, helping us make faster decisions and manage budgets more effectively.
Key Highlights:
- Bulk actions for faster campaign updates
- Advanced filters for detailed keyword and campaign analysis
- Historical data visualization across multiple timeframes
- Inline editing of bids, budgets, and campaign details
- Real-time tracking of KPIs like TACOS, ACOS, CTR
- Gradient metric highlighting for spotting outliers
- Support for complex segmentation by bid strategy, match type, and more
- Upcoming features like AI-based bidding and dynamic repricing
Who it’s best for:
- Amazon sellers managing multiple campaigns or accounts
- Marketplace teams seeking to reduce manual campaign work
- Brands looking for a unified view of ad and organic sales data
- Businesses interested in long-term keyword performance trends
- Sellers aiming to optimize ads with real-time metrics and AI suggestions
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. Ahrefs
Ahrefs provides a keyword research tool designed to help users discover relevant Amazon search queries. By entering a broad product description, users can access thousands of keyword ideas from Ahrefs’ extensive Amazon database. The tool includes filters to narrow down results by metrics such as search volume and number of clicks. What sets Ahrefs apart is its use of Clickstream data rather than relying solely on Amazon autocomplete or Google Keyword Planner. This data allows for metrics like average clicks per search, percentage of non-clicked queries, and return rate, helping users evaluate keyword effectiveness more accurately.
The tool also supports keyword research and allows users to explore global keyword volumes. Users can examine which keywords competitor listings rank for in Google using Ahrefs’ Site Explorer. This adds another layer of keyword discovery beyond Amazon’s ecosystem. Keyword lists can be saved, segmented, and exported for easier management and collaboration. In addition, Ahrefs offers educational resources to help users understand keyword strategies and ecommerce SEO basics.
Key Highlights:
- Uses Clickstream data for more accurate keyword metrics
- Displays additional metrics like CPS and Return Rate
- Covers multiple countries for localized keyword data
- Lets users track competitors’ Google keyword rankings
- Offers export and list-saving features for easy management
Who it’s best for:
- Amazon sellers needing detailed keyword performance insights
- Users researching keywords across multiple countries
- Sellers aiming to rank both on Amazon and Google
- Teams sharing keyword research across departments
- Those new to ecommerce SEO looking for beginner guides
Contact and Social Media Information:
- Website: ahrefs.com
- Address: 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581
- Twitter: x.com/ahrefs
- Instagram: www.instagram.com/ahrefs
- Facebook: www.facebook.com/Ahrefs
- LinkedIn: www.linkedin.com/company/ahrefs
3. Helium 10
Helium 10 offers a suite of tools for Amazon keyword research, centered around two main components: Cerebro and Magnet. Cerebro is used to analyze competitors’ ASINs and extract keywords they rank for, helping sellers understand which terms drive visibility and sales. Magnet allows users to generate new keyword combinations based on seed terms, including less obvious keywords that may still bring traffic. Both tools include filters for refining search results and identifying terms with potential for better product page optimization.
In addition to keyword generation and competitor analysis, Helium 10 includes support for Walmart keyword research and features like Xray, part of their Chrome Extension, which estimates sales data for top-ranking listings. Users can export keyword lists, apply advanced filters, and use frequency metrics to prioritize keywords by relevance. These tools help sellers better structure product listings based on actual search behavior.
Key Highlights:
- Reverse ASIN lookup with Cerebro
- Keyword generation from seed terms using Magnet
- Chrome Extension with product sales estimates
- Includes filters for keyword prioritization
- Supports Amazon and Walmart keyword research
Who it’s best for:
- Amazon sellers researching competitor rankings
- Users building keyword-rich product listings
- Sellers targeting both Amazon and Walmart
- Teams needing keyword organization and export tools
- Beginners using step-by-step keyword workflows
Contact and Social Media Information:
- Website: www.helium10.com
- Facebook: www.facebook.com/Helium10Software
- LinkedIn: www.linkedin.com/company/helium10
- Twitter: x.com/H10Software
- Instagram: www.instagram.com/helium10software
4. Viral Launch
Viral Launch offers a keyword research tool that focuses on uncovering relevant Amazon search terms to improve product listing visibility. Their system uses a reverse market lookup to collect keywords from top-performing listings in the same market, helping sellers discover which terms are being used effectively by others. It includes metrics such as search volume estimates, relevancy, opportunity, and priority scores, allowing sellers to evaluate how important and competitive a keyword might be.
The platform also provides historical trend data and connects with other tools within the Viral Launch ecosystem. This allows for deeper analysis of keyword behavior over time and supports more informed decisions when optimizing listings. While currently limited to the US marketplace, the tool is built on a combination of current and historical data, offering a more precise approach to identifying keywords compared to relying on Amazon’s public data alone.
Key Highlights:
- Reverse market lookup to extract keyword data
- Relevancy, priority, and opportunity scoring system
- Historical keyword trend tracking
- Integration with other Viral Launch tools
- Keyword data focused on the US marketplace
Who it’s best for:
- Amazon sellers focused on US market optimization
- Teams conducting competitive listing analysis
- Users needing keyword scoring for prioritization
- Sellers working with historical keyword trends
- Brands using other Viral Launch tools for product strategy
Contact and Social Media Information:
- Website: viral-launch.com
- Email: [email protected]
- Address: 12110 Sunset Hills Rd, Reston, VA 20190, USA
- Facebook: www.facebook.com/virallaunchamazonsoftware
- Instagram: www.instagram.com/viral_launch
- Twitter: x.com/viral_launch
- LinkedIn: www.linkedin.com/company/viral-launch
5. Jungle Scout
Jungle Scout offers a keyword research tool called Keyword Scout that helps sellers understand what buyers are actually searching for on Amazon. Users can reverse-search multiple ASINs to uncover which keywords competitors rank for in both organic and sponsored results. The tool includes features to identify Amazon badges on ranked products and helps analyze the strength and visibility of specific keywords. Users can view trends for up to two years to evaluate seasonality and popularity.
Keyword Scout also offers filters for sorting keyword data by different ad types and match types. This helps sellers find lower-cost keyword opportunities and improve their PPC strategies. It supports keyword research across multiple Amazon marketplaces and allows results to be exported in CSV format. Additional functions include viewing cost-per-click data, saving filtered views for future use, and generating keyword suggestions to refine SEO and advertising approaches.
Key Highlights:
- Reverse-search up to 10 ASINs for keyword data
- Historical search volume and trend tracking
- Differentiates between organic and sponsored keywords
- Shows cost-per-click data across ad types
- Keyword research available for global Amazon marketplaces
Who it’s best for:
- Sellers analyzing competitors’ keyword strategies
- Teams adjusting PPC campaigns based on keyword trends
- Users who need multi-ASIN reverse lookup
- Sellers targeting seasonal products
- Businesses selling across multiple Amazon regions
Contact and Social Media Information:
- Website: www.junglescout.com
- Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661, USA
- Email: [email protected]
- LinkedIn: www.linkedin.com/company/junglescout
- Instagram: www.instagram.com/junglescout
- Facebook: www.facebook.com/amazonjunglescout
- Twitter: x.com/junglescout
6. MerchantWords
MerchantWords provides keyword research and Amazon listing optimization tools aimed at helping users understand buyer search behavior. Their platform includes several tools that allow sellers and marketers to analyze Amazon keyword data, optimize listings, and create strategies based on real customer search terms. Users can access their keyword database via a web interface or integrate it with their own systems using the API.
They also offer tools like Power Listing, which uses AI to generate optimized product listings, and Data Advisor, which helps users build custom keyword datasets. The platform supports both manual and automated keyword research and includes features for listing improvement and market analysis. Users can also engage with Amazon growth services for help with overall strategy and account development.
Key Highlights:
- API access to keyword data
- Power Listing tool for AI-based listing optimization
- Custom data sets through Data Advisor
- Tools focused on Amazon-specific search behavior
- Amazon sales growth services available
Who it’s best for:
- Amazon sellers aiming to improve product visibility
- Agencies managing multiple Amazon clients
- Businesses seeking custom keyword datasets
- Users who need AI-assisted listing optimization
Contact and Social Media Information:
- Website: www.merchantwords.com
- Facebook: www.facebook.com/MerchantWordsOfficial
- Instagram: www.instagram.com/merchantwords
- LinkedIn: www.linkedin.com/company/merchantwords
- Twitter: x.com/MerchantWords
7. Keyword Keg
Keyword Keg is a keyword research tool designed to support Amazon sellers by providing detailed keyword suggestions and related metrics. They allow users to input seed keywords at once to quickly generate a large set of keyword ideas. The tool sources data from different APIs, including Amazon’s autocomplete and Google’s AdWords, to give users a wide variety of keyword suggestions. Although Amazon does not provide official search volumes, Keyword Keg shows raw Google search volume data, enabling users to make comparisons based on a consistent external source.
In addition to keyword generation, users can upload large keyword lists in CSV or Excel formats and receive detailed metrics for each term. The tool also includes filtering by intent, allowing users to focus on commercial or transactional keywords. Data can be exported in multiple formats, including CSV, Excel, and PDF, with white-labeling options. Daily updates from Amazon’s autocomplete help identify product trends in real time. Additional features include sorting and filtering across all metrics and integration of clickstream data to enhance CPC and volume accuracy.
Key Highlights:
- Uses data from keyword suggestion APIs
- Accepts bulk keyword uploads
- Shows Google-based search volumes and CPC
- Real-time Amazon trend tracking via autocomplete
- Export options: CSV, Excel, PDF with white-label support
- Filters keywords by search intent
- Advanced sort and filter across all metrics
Who it’s best for:
- Amazon FBA sellers researching product listings
- E-commerce marketers seeking keyword performance data
- Users managing large-scale keyword databases
- Agencies offering keyword research services
- Sellers tracking Amazon trends regularly
Contact and Social Media Information:
- Website: keywordkeg.com
- Emal: [email protected]
8. ZonGuru
ZonGuru offers a keyword research tool designed for Amazon sellers to improve product listings and search visibility. Their tool allows users to input keywords and retrieve a structured list of data points including keyword rankings, estimated search volumes, click-through rates, conversion rates, and related ASINs. The goal is to streamline keyword discovery and help sellers identify which terms are performing well across competitor listings. ZonGuru’s system supports both short-tail and long-tail keyword strategies, giving users flexibility in how they target different types of customer searches.
They encourage a three-step process: inserting initial keywords, comparing performance data from multiple terms, and using that information to optimize product listings. Users can also apply the findings to backend keywords and external content like file names or social media tags. ZonGuru supports match type classification, letting users distinguish between broad, phrase, and exact matches. This classification helps refine keyword strategies based on how closely terms align with customer search behavior on Amazon. The process is structured to reduce time spent on manual keyword tracking and improve decision-making with consistent data output.
Key Highlights:
- Tracks keyword rankings, click-through and conversion rates
- Offers data on Amazon keyword types (broad, phrase, exact)
- Supports short-tail and long-tail keyword discovery
- Helps compare performance of multiple keyword options
- Enables optimization of product listings and backend keywords
- Includes insights into competitor listings and traffic sources
Who it’s best for:
- Amazon sellers optimizing product listings
- E-commerce marketers using performance-driven keyword research
- Users targeting both high-volume and niche keywords
- Businesses comparing competitors’ listing performance
- Sellers applying consistent SEO across product and media assets
Contact and Social Media Information:
- Website: www.zonguru.com
- Facebook: www.facebook.com/zonguru
- Instagram: www.instagram.com/zonguru
9. SellerApp
SellerApp provides a keyword research tool tailored for Amazon sellers to improve product visibility and refine ad campaigns. Their tool helps users collect and analyze keyword suggestions that reflect how customers actually search for products. With features like global keyword tracking, reverse ASIN lookups, and support for multilingual search terms, they allow sellers to uncover phrases that drive traffic and conversions. Users can evaluate keywords by search volume, relevance, and use filters to organize large lists efficiently.
They also provide tracking tools that show how products rank over time for specific keywords. By comparing up to four competitor ASINs in a single search, users can identify strong-performing terms and integrate them into their listings or ad strategies. Export functions and CSV support make it easy to work with large datasets. In addition, keyword tracking across many international Amazon marketplaces supports sellers aiming to reach broader audiences. The tool is structured to help users optimize listings, refine their PPC efforts, and maintain a competitive keyword position.
Key Highlights:
- Identifies customer-used keyword phrases for listings
- Supports reverse ASIN lookups for competitor insights
- Tracks keyword rankings across multiple products
- Offers filters for sorting and organizing keyword lists
- Enables keyword research across 16+ Amazon marketplaces
- Allows CSV export of keyword data for external analysis
Who it’s best for:
- Amazon sellers managing product visibility and ads
- Users optimizing international listings
- Marketers tracking competitors’ keyword strategies
- Sellers working with high-volume keyword sets
- Teams needing exportable keyword data for analysis
Contact and Social Media Information:
- Website: www.sellerapp.com
- Email: [email protected]
- Phone: +1-737-225-3338
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, USA
- Instagram: www.instagram.com/sellerapp_insta
10. SellerSonar
SellerSonar offers tools designed to help Amazon sellers manage keyword tracking, competitor analysis, and listing optimization. Their platform enables users to perform both manual and automated keyword research, track ranking trends over time, and evaluate keyword performance for their own and competing listings. The keyword tracker provides visibility into how keywords perform in both organic and paid positions, with side-by-side comparisons against competitor ASINs.
Sellers can upload keyword sets in bulk and monitor ranking changes using visual charts and summary dashboards. The platform also allows users to track historical data such as keyword rank movement, listing changes, review updates, and Buy Box shifts. The competitor analysis features help users detect high-ranking keywords used by others in the same category, which supports decisions on SEO and advertising strategies. Listing alerts ensure that users are informed of any shifts in product metrics, making it easier to respond promptly to market changes.
Key Highlights:
- Tracks keyword performance across organic and paid placements
- Supports reverse ASIN lookup and competitor keyword tracking
- Monitors changes in rankings, reviews, and Buy Box ownership
- Offers bulk upload and dashboard views for multiple keywords
- Includes historical data tracking over various time periods
- Provides keyword ranking charts and side-by-side ASIN comparison
Who it’s best for:
- Amazon sellers optimizing SEO and ad targeting
- Users tracking ranking trends and competitor performance
- Brands monitoring listing changes and alerts
- Sellers managing multiple products and keyword sets
- Teams working with bulk data and ranking insights
Contact and Social Media Information:
- Website: sellersonar.com
- Phone: +1 (917) 525-5899
- Email: [email protected]
- Address: 244 Madison Avenue, 10016-2417, New York City, NY, USA
- Facebook: www.facebook.com/people/SellerSonar
- LinkedIn: www.linkedin.com/company/sellersonar
11. Keyworx
Keyworx provides keyword tracking tools designed specifically for Amazon sellers who want to monitor search ranking performance over time. Users can track their own listings or analyze competitor ASINs without the need to connect their seller accounts. By selecting a product and adding keywords, sellers receive daily updates on ranking changes, allowing them to see how their keyword strategies are performing.
The platform enables sellers to track both their listings and competitors to identify keyword trends, evaluate optimization efforts, and adjust listings accordingly. Keyworx simplifies the process of tracking keyword performance by offering clear, daily updates without requiring complex setups or integrations. This approach helps users stay aware of ranking movements and assess how specific keywords influence visibility.
Key Highlights:
- No seller account connection required
- Daily keyword rank tracking
- Works with any ASIN, including competitor listings
- Straightforward keyword setup and monitoring
- Provides alerts on ranking position changes
Who it’s best for:
- Amazon sellers monitoring keyword performance
- Users comparing their listings with competitors
- Sellers who want daily keyword tracking
- Those needing a lightweight tool without integrations
- People analyzing keyword trends for optimization
Contact and Social Media Information:
- Website: keyworx.com
- Email: [email protected]
12. AMZShark
AMZShark provides a collection of tools designed for Amazon sellers to monitor and optimize various aspects of their business. One of its core features is the Search Rankings Tracker, which enables users to track where specific products rank within Amazon’s search results. This tool supports multiple marketplaces and lets users follow keyword performance for their own products or competitors’ listings. Updates are provided daily, allowing sellers to see how changes in strategy impact visibility.
In addition to keyword tracking, AMZShark includes automated alerts for reviews, Buy Box hijacking, and seller feedback. These alerts help sellers react quickly to negative feedback or competition, making it easier to maintain product integrity and customer satisfaction. Users can monitor products or sellers, making the platform suitable for sellers managing a large portfolio.
Key Highlights:
- Tracks Amazon product rankings across multiple marketplaces
- Supports keywords and listings
- Alerts for new reviews, hijacked listings, and seller feedback
- Daily updates and email notifications
- No need for long-term subscription commitments
Who it’s best for:
- Amazon sellers monitoring multiple products or brands
- Retailers needing regular updates on keyword rankings
- Users interested in competitor analysis and Buy Box alerts
- Sellers managing feedback and customer reviews systematically
Contact and Social Media Information:
- Website: amzshark.com
- Email: [email protected]
13. AMZ.One
AMZ.One offers a range of tools designed for Amazon sellers who want to track keyword performance, discover new product opportunities, and monitor various aspects of their listings. One of its key functions is the Keyword Rank Tracker, which allows users to follow daily ranking changes for any selected keywords. The Product Finder tool helps users search among the top-selling items in different categories, providing filtering options by price, rank, and reviews to identify product opportunities.
The platform also includes tools for sales tracking, listing analysis, and monitoring customer feedback. Users can receive alerts for negative reviews, potential hijackers, and changes to listings. Additional features like URL shortening with tracking pixels and email report generation offer more control over marketing and data tracking efforts. These combined features make it a practical toolset for sellers who manage multiple products and want to stay updated on their listings’ performance.
Key Highlights:
- Tracks daily keyword rankings for Amazon listings
- Product Finder with filtering across best-selling items
- Alerts for hijackers, negative reviews, and listing changes
- Tools for sales tracking, listing analysis, and keyword research
- Built-in URL shortener with tracking pixel support
Who it’s best for:
- Sellers who want daily keyword rank updates
- Users researching profitable product niches
- Amazon businesses monitoring listing activity and reviews
- Sellers using promotional strategies and retargeting ads
Contact and Social Media Information:
- Website: amz.one
- Email: [email protected]
- Facebook: www.facebook.com/TheAMZOne
- LinkedIn: www.linkedin.com/in/amzone
- Instagram: www.instagram.com/amz.one.business
14. AMZScout
AMZScout provides Amazon sellers with a suite of tools focused on keyword tracking and competitive research. One of its central features is the Reverse ASIN Lookup, which allows users to input a product’s ASIN and receive a list of all the keywords that product ranks for. This feature supports keyword research, ad campaign planning, and listing optimization. Users can apply filters to narrow down keyword lists based on relevance and search volume to help identify terms that match both product and audience.
In addition to keyword discovery, they can monitor where competitors rank in Amazon’s search results and use this data to adjust their own strategies. The tool also supports PPC improvement by showing which keywords are likely to drive more conversions and traffic. Sellers can track keyword positions and analyze how many sales might be needed to reach higher rankings. These features are built to support better listing performance and improve advertising effectiveness.
Key Highlights:
- Reverse ASIN lookup to identify competitor keywords
- Relevance and search volume filtering for keyword selection
- Tracks keyword ranking positions and changes
- Supports listing optimization and ad targeting
- Offers visibility into competitor ad placements
Who it’s best for:
- Sellers researching keyword strategies from competitors
- Users optimizing listings for organic traffic
- Amazon businesses managing PPC ad campaigns
- Sellers tracking keyword ranking performance over time
Contact and Social Media Information:
- Website: amzscout.net
- Email: [email protected]
- Facebook: www.facebook.com/amzscoutcrew
15. Keyword Tool Dominator
Keyword Tool Dominator offers Amazon sellers a way to identify commonly used search phrases by real customers across multiple marketplaces. The tool generates keyword suggestions in real time based on current trends, allowing users to search by product category, region, and keyword type. Sellers can refine their keyword results with filters such as search mode, department, and popularity score. It also includes options to export findings and track word frequency to prioritize backend keyword usage more effectively.
They support Amazon KDP as well, helping users find keywords for books, journals, and niche content like coloring or romance books. Features like “Hot Keywords” help identify trending topics while the word frequency tool helps structure backend keyword strategies. Users can choose from multiple marketplaces and export the keywords for further optimization of listings, titles, and descriptions. The platform allows up to two free searches per 24-hour period.
Key Highlights:
- Generates keyword suggestions based on Amazon search behavior
- Keyword filters by popularity, difficulty, and department
- Supports multiple Amazon marketplaces
- Features Hot Keywords and word frequency analysis
- Exportable results in CSV format
Who it’s best for:
- Sellers researching current search trends
- Users optimizing listings for Amazon KDP
- Businesses selling across multiple Amazon regions
- Sellers looking to improve backend keyword use
Contact and Social Media Information:
- Website: www.keywordtooldominator.com
Conclusion
Selecting the right Amazon keyword tool plays a crucial role in improving product visibility and reaching the right audience. Each of the tools reviewed offers unique features tailored to different selling strategies – from tracking keyword ranks and uncovering competitor insights to refining backend keywords and identifying marketplace-specific trends.
Whether sellers are focused on optimizing product listings, improving PPC campaigns, or exploring keyword trends across global marketplaces, these tools provide practical solutions for streamlining the process. By leveraging the right keyword research tool, Amazon sellers can make more informed decisions and increase the likelihood of attracting relevant traffic to their listings.
