If you’ve ever tried to guess how many units a competitor sells on Amazon, you know it’s not exactly straightforward. Sales data isn’t public, and intuition only gets you so far. That’s where sales estimator tools come in. These tools analyze category rankings, pricing, and trends to give you a realistic picture of how products are performing. In this list, we’ll look at some of the most useful free Amazon sales estimator tools that can help you spot demand, estimate potential revenue, and make better sourcing decisions without spending a cent.
At WisePPC, we help sellers move from estimates to evidence. While sales estimator tools are great for spotting early opportunities, we focus on what happens after that – connecting projections to real campaign and sales performance. Our goal is to give you a clearer picture of how products actually perform once they’re live.
We bring automation, analytics, and long-term tracking together so you can see trends, spot patterns, and make smarter adjustments. You can filter data to focus on key metrics, edit campaigns directly within the interface, and review performance across months or years. For us, it’s about turning scattered sales data into strategy – helping sellers act with confidence and keep improving over time.
If you’re exploring new product ideas or checking how competitors are performing, free Amazon sales estimators are a good place to start. These tools turn basic marketplace data, like Best Seller Rank and category, into rough sales estimates, helping you spot potential demand before you commit. Here are some of the most practical options sellers use to make quick, data-backed decisions.
Jungle Scout’s free Amazon Sales Estimator helps sellers get a rough idea of how many units a product might sell each month based on its Best Seller Rank and category. Users can select a marketplace, enter a product rank, and see the estimated monthly sales volume. It’s a simple way to gauge product demand before investing in inventory.
Although it’s part of a larger suite of paid tools, the estimator itself allows a few free searches each month. It’s most useful for those testing early product ideas or comparing performance across categories. The tool uses publicly available Amazon data to generate its estimates, helping sellers make basic, data-informed decisions without needing advanced analytics.
Helium 10’s free Amazon Sales Estimator gives users a fast way to predict monthly sales and revenue for products listed on Amazon. By entering a Best Seller Rank, category, and price, the tool estimates both unit sales and revenue. It’s also accessible through their Chrome extension, which integrates directly into Amazon product pages, displaying sales data right under the listing.
While the estimator is free to use, Helium 10 notes that estimates are only as reliable as the available BSR data. They recommend using ranges or cross-checking results for more accuracy. Still, it’s a practical starting point for sellers who want quick insights before diving into more detailed product research or paid analytics tools.
SellerSprite offers a completely free Amazon Sales Estimator that supports both BSR-based and ASIN-based searches. It shows daily and monthly sales figures for products and tracks competitors’ performance over time. The tool allows users to observe trends and seasonality by comparing data from the past year, making it useful for spotting patterns before listing a new item.
Unlike some estimators that only show single-point results, SellerSprite provides ongoing tracking of sales movements. It can show changes for a single product or compare several within the same category. This helps sellers understand how sales volume fluctuates and where competition may be increasing or slowing down.
SellerApp’s free Amazon Sales Estimator helps sellers understand how quickly products move based on their category and Best Seller Rank. It offers an instant view of daily sales volume, giving users a clearer sense of product performance without spreadsheets or complex tools. By choosing a marketplace, selecting a category, and entering a BSR, sellers can quickly see how many units are likely sold each day.
The tool can be used without limits and works across multiple Amazon regions. It’s useful for spotting trends between categories since rankings in one niche can mean something very different in another. Sellers often use it to gauge competitor performance or identify categories where demand is strong but competition is manageable.
ProfitGuru’s Amazon Sales Estimator calculates estimated monthly sales for any product using its ASIN, price, and sales rank. Along with sales volume, it also shows how many sellers are listing the same item, giving users a better view of competition levels. Historical price and sales data are also available, allowing sellers to see how performance has shifted over time.
The estimator works as a simple, no-sign-in tool for quick checks, though registered users can access deeper analytics. It’s designed to give a practical sense of product movement and market saturation rather than an exact figure. For sellers testing new ideas or checking the competition, it offers a fast and data-based starting point.
Advigator provides a free estimated sales calculator through its Chrome extension, designed for both keyword and ASIN-based searches. Users can view estimated sales for entire keywords or individual product variations, seeing how many units are sold monthly or by specific versions such as color or size. The tool also supports viewing historical sales data, helping users identify seasonal trends and long-term shifts.
It’s especially useful for sellers planning campaigns or new product launches. By comparing total monthly sales, average prices, and review counts across products, users can better understand category demand and potential profitability. Advigator’s estimator focuses on giving a realistic picture of sales potential without overcomplicating the process.
Influencer Marketing Hub offers a free Amazon Sales Estimator, also referred to as the Amazon Money Calculator. The tool helps users check average monthly sales and estimated revenue within a specific Amazon category and marketplace. By entering a product’s Best Seller Rank and selecting a category, sellers can gauge how many units are typically sold per month and identify potential niches to explore.
Developed in partnership with Helium 10, the tool is simple to use and available for up to five free estimates per day. It gives a quick sense of demand levels across categories, helping sellers understand where opportunities may exist and how competitors are performing. While it doesn’t provide exact figures, it serves as a practical starting point for analyzing product potential and comparing category performance before committing to new listings.
Free Amazon sales estimator tools won’t give you exact sales numbers, but they do give you something far more practical – a clear sense of direction. Whether you’re comparing categories, checking competitor performance, or testing a new product idea, these estimators help you move from guessing to informed decision-making.
Each platform offers its own angle: some focus on daily sales snapshots, others show longer trends or competition levels. Using more than one can often paint a fuller picture. The goal isn’t to find the “perfect” number, but to spot patterns that help you plan inventory, set expectations, and launch smarter. In the end, a good sales estimator simply helps you see the market as it is, before you dive in.
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