Free Amazon Ads Audit Platforms Worth Checking Out

If you’ve been running Amazon Ads for a while, chances are there’s room to tighten things up – maybe a few keywords bleeding budget, bids set too high, or campaigns overlapping without you realizing it. That’s normal. Most sellers don’t notice these things until someone (or something) points them out.

That’s where a free Amazon Ads audit can really help. It’s like getting a second pair of eyes – only those eyes belong to software that digs through your campaigns, finds inefficiencies, and suggests smarter moves. The best part is, you don’t need to commit to a paid plan or long consultation to see what’s working and what’s not.

Below, we’ll look at some of the most useful platforms that offer a free Amazon Ads audit, what they check for, and how each one helps you run a tighter, more profitable operation.

How We Audit and Optimize Smarter with WisePPC

At WisePPC, we know that running Amazon Ads isn’t just about setting bids and hoping for the best. It’s about staying on top of dozens of moving parts: from search terms and placements to long-term performance trends that often get buried in endless reports. That’s why our tools are built to help sellers spot issues early, fix them fast, and understand how their ads really perform over time.

When we audit campaigns, we rely on the same analytics engine that powers our automation and optimization tools. It helps us see beyond surface metrics by revealing how keywords, bids, and budgets interact. Advanced filters make it easy to isolate problem areas, like targets with high spend but low return, and take bulk actions in just a few clicks. Real-time data visualization lets us compare up to six metrics at once, see long-term trends that Amazon itself doesn’t store, and find patterns that explain why certain campaigns outperform others.

We treat a free Amazon Ads audit as a data checkup – a chance to see what’s working, what’s wasting money, and where performance could improve. With WisePPC, it’s not about throwing more tools at the problem; it’s about seeing the full picture clearly enough to make smarter moves.

1. SellerApp

SellerApp’s free Amazon PPC Audit Tool gives sellers a data-backed way to understand their ad performance without manual analysis. By uploading a search term report, users receive a structured breakdown of campaign data, including keyword efficiency, ACoS levels, and match type performance. The tool highlights which search terms are driving sales, which ones are underperforming, and where ad budgets might be better spent.

The audit provides an instant campaign analysis using machine learning models to deliver practical recommendations.

Key Highlights:

• Free PPC audit based on Amazon search term reports
• Instant performance breakdown by keyword, campaign, and ACoS
• Identifies non-performing or low-conversion keywords
• Highlights match type effectiveness and wasted spend
• Provides practical next steps to improve campaign outcomes

Good Choice For:

• Sellers who prefer an instant, data-driven audit
• Users with limited time who want to quickly spot inefficiencies
• Those aiming to optimize toward a specific ACoS goal

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

2. Helium 10

Helium 10 offers a free Amazon account audit tool that helps sellers understand how their advertising and listings are performing. The audit takes a broad look at ad efficiency, listing quality, and keyword performance to uncover where campaigns might be wasting budget or missing growth opportunities. Instead of a generic report, the tool prioritizes issues by impact, making it easier for users to decide what to fix first.

Beyond ads, the audit checks the overall health of top listings, highlighting missing elements such as images or bullet points that could affect conversions. It also identifies search terms that generate clicks without sales and points out better opportunities for visibility and ranking. The goal is to help sellers gain a practical overview of where improvements can lead to measurable results – without the need for a paid subscription or complex setup.

Key Highlights:

• Free account audit for Amazon sellers
• Detects non-converting keywords and wasted ad spend
• Evaluates listing quality and missing content elements
• Prioritizes actions based on growth potential
• Uses Helium 10’s AI models for audit insights

Good Choice For:

• Sellers who want a quick overview of ad and listing health
• Those looking to identify wasted spend before scaling campaigns
• Beginners exploring data-driven campaign optimization

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

3. Sequence Commerce

Sequence Commerce provides a free Amazon PPC Audit Tool designed for sellers who want a clear view of their ad performance across multiple campaign types. The audit accepts CSV or Excel files and runs an automated analysis that reviews key metrics, campaign structure, and keyword efficiency. It identifies opportunities for optimization and helps users understand how well their current ads are performing compared to potential benchmarks.

The tool uses AI-assisted insights to simplify complex campaign data and offer suggestions in a single dashboard. Sellers can analyze Sponsored Products, Brands, and Display campaigns without navigating Amazon’s built-in reporting tools. The audit process is fast, requires no paid plan, and is suitable for both US and international Amazon marketplaces, giving teams an accessible way to evaluate campaign health and direction.

Key Highlights:

• Free PPC audit supporting CSV and Excel formats
• AI-assisted insights and recommendations
• Works across Sponsored Products, Brands, and Display ads
• Offers a single dashboard for full campaign visibility
• Supports global Amazon marketplaces

Good Choice For:

• Sellers managing multiple campaign types
• Teams that prefer a structured, dashboard-based audit
• Agencies or brand owners needing quick client performance checks

Contacts:

• Website: sequencecommerce.com
• Phone: +1 (365) 654-6168
• Email: [email protected]
• Address: 1350 6th Ave, New York, NY 10019
• LinkedIn: www.linkedin.com/company/sequence-commerce

4. Nuanced Media

Nuanced Media offers a free Amazon PPC audit that focuses on identifying inefficiencies and missed opportunities across existing ad campaigns. Their audit looks at keyword performance, bid strategy, ad structure, and landing page alignment to understand where improvements can be made. The process aims to uncover where ad spend may be wasted and how better targeting and creative adjustments could drive more conversions.

The audit takes a broad but detailed view, combining campaign structure analysis, negative keyword checks, and bid optimization. It helps sellers see how their campaigns are performing at a strategic level rather than just by numbers. By looking into elements like keyword intent, cost allocation, and click-through behavior, Nuanced Media provides sellers with a grounded perspective on what can be refined to make advertising spend more effective without changing platforms or committing to paid plans.

Key Highlights:

• Free manual PPC audit focused on campaign structure and targeting
• Evaluation of keyword performance and negative keyword use
• Review of bid management and ad copy efficiency
• Identifies wasted ad spend and areas for conversion improvement
• Includes insights into key campaign metrics such as CTR, ACoS, and conversion rate

Good Choice For:

• Sellers looking for a full professional review of their PPC setup
• Businesses seeking practical insight before adjusting ad budgets
• Teams wanting guidance on improving targeting and efficiency

Contacts:

• Website: nuancedmedia.com
• Phone: (520) 441-3131
• Address: 100 N Stone Ave, Suite 305 Tucson, Arizona 85701, United States
• LinkedIn: www.linkedin.com/company/nuanced-media
• Facebook: www.facebook.com/NuancedMedia
• X (Twitter): x.com/NuancedMedia

5. Atom11

Atom11 provides a free Amazon PPC Performance Audit Tool designed for quick, data-based campaign insights. Users can upload data or connect their ad account to receive an instant breakdown of keyword, ASIN, and campaign performance. The audit identifies which ads are driving results and which may be consuming budget without contributing to sales.

Beyond the audit, Atom11 also offers a suite of free utilities like CPC and bid calculators, giving sellers additional context for refining their campaigns. However, the audit itself is focused on clarity and simplicity: it evaluates ad performance, keyword behavior, and targeting efficiency, allowing sellers to make decisions backed by measurable indicators rather than guesswork.

Key Highlights:

• Free PPC performance audit for Amazon advertisers
• Evaluates campaign, keyword, and ASIN performance
• Simple, quick analysis with no subscription required
• Integrated with additional tools like CPC and bid calculators
• Helps identify inefficient ads and improve cost allocation

Good Choice For:

• Sellers who want a fast overview of ad effectiveness
• Users testing multiple campaigns across different ASINs
• Those looking for lightweight but data-informed PPC checks

Contacts:

• Website: www.atom11.co
• Phone: +1-(417) 441-3657
• Email: [email protected]
• LinkedIn: www.linkedin.com/company/atom11

6. Autron

Autron’s free Amazon PPC Audit tool is built for advertisers who want to see how efficiently their budgets are being managed. The audit runs automatically after users connect their Amazon Advertising account, generating a report that highlights wasted spend, inactive keywords, and missed optimization opportunities. The focus is on transparency – showing whether ad management efforts are truly delivering results.

The tool’s setup is straightforward, requiring only a few inputs before analysis begins. Once connected, Autron reviews activity levels, spending patterns, and keyword engagement to provide a snapshot of current performance. It’s a useful check for brands or agencies that want to validate their existing PPC management or uncover areas for improvement without paying for advanced analytics.

Key Highlights:

• Free automated audit via Amazon Advertising account connection
• Identifies wasted spend and underused keyword potential
• Generates a clear performance summary within minutes
• Simple setup requiring minimal data input
• Provides visibility into how effectively campaigns are managed

Good Choice For:

• Advertisers checking how well their agency or campaigns perform
• Brands wanting to verify ad spend efficiency
• Teams needing a quick, automatic PPC audit without manual uploads

Contacts:

• Website: app.autron.ai
• Email: [email protected]
• Address: Cambridge St Boston, MA 02114
• LinkedIn: www.linkedin.com/company/autron
• Facebook: www.facebook.com/autronio
• X (Twitter): x.com/autronio

7. ProfitWhales

ProfitWhales offers a free Amazon PPC Audit Tool that helps sellers identify growth opportunities within their existing ad campaigns. The audit scans each product’s advertising setup to assess keyword performance, targeting quality, and brand positioning. It’s designed to show where campaigns may be losing efficiency or missing out on visibility, all within a clear, table-based interface that makes large account analysis manageable.

The tool presents insights using color-coded indicators and detailed explanations for every issue it detects. Sellers can sort and filter results, view saved reports, and share them with team members or agencies. Each audit result includes suggestions for improvement, explaining not just what needs fixing but also why it matters. It’s a straightforward way for sellers to review ad performance at the product level and make informed adjustments without the need for manual checks or paid tools.

Key Highlights:

• Free PPC audit for Amazon ad campaigns
• Analyzes keywords, targeting, and product-level performance
• Easy-to-read reports with color-coded indicators
• Provides clear explanations and recommendations for each finding
• Reports are saved for future review or sharing with teams

Good Choice For:

• Sellers managing multiple products and campaigns
• Teams that prefer structured, visual audit reports
• Users wanting practical guidance without complex setup or cost

Contacts:

• Website: software.profitwhales.com
• Phone: +16282010778
• Email: [email protected]
• Address: 30 N Gould St, 5635 Sheridan, WY
• LinkedIn: www.linkedin.com/company/spnsrds
• Facebook: www.facebook.com/spnsrds
• Instagram: www.instagram.com/sponsoreds_com

Conclusion

Running Amazon Ads without a regular checkup can quietly drain your budget, and most sellers don’t notice until performance starts slipping. A free audit gives you the perspective you need – clear data, unbiased insights, and a better sense of where your campaigns stand.

Each of the tools we covered takes a slightly different approach, but the idea is the same: give sellers visibility and control without extra cost. Whether you prefer a quick automated scan or a detailed multi-metric breakdown, even one audit can help you spot wasted spend and sharpen your strategy.

Think of these audits as a way to reset your campaigns, not a fix-all, but a smart habit. The more often you check, the more predictable your results become. And in a marketplace as competitive as Amazon, that clarity is worth a lot more than guesswork.