Best Amazon Sales Trackers to Keep Your Business Growing

Running an Amazon business without a good sales tracker is like driving with a fogged-up windshield. You might move forward, but you won’t really see where you’re going. Sales trackers clear that view. They show what’s selling, what’s slowing down, and how your ad spend translates into actual profit.

The best ones don’t just count units or show charts – they help you connect the dots between your ads, listings, and overall sales trends. Whether you’re managing a few SKUs or hundreds across multiple marketplaces, the right tool gives you clarity and control in one dashboard. In this list, we’ll look at some of the most reliable Amazon sales tracker tools that sellers actually use to stay sharp, competitive, and one step ahead.

1. WisePPC

At WisePPC, we build analytics tools that help marketplace sellers see their business with complete clarity. Our platform is designed to make complex data easy to understand, combining advertising and sales analytics into one clear system. We give you the tools to monitor performance, compare results, and make fast, informed decisions. With us, you don’t have to guess which campaigns are driving growth – you can see it in real time.

We’re proud to be an Amazon Ads Verified Partner, which means we follow Amazon’s best practices and maintain official integrations to ensure accuracy and transparency. Our toolkit includes bulk editing, deep filtering, automated optimization, and long-term data storage, so you can focus less on manual work and more on strategy. We also separate ad-driven sales from organic results, helping you invest your budget where it matters most. Every feature we develop has one goal – to give sellers control, precision, and confidence as they grow their business.

Key Highlights:

• Combines sales and advertising analytics across marketplaces
• Offers bulk campaign actions, advanced filters, and real-time tracking
• Supports long-term data storage beyond Amazon’s 60–90 day limit
• Provides automated optimization suggestions for underperforming campaigns
• Displays up to six key metrics on customizable historical charts
• Includes placement analysis, anomaly highlighting, and on-the-spot edits

Good Option For:

• Sellers who want one platform for both advertising and sales insights
• Teams managing multiple Amazon or Shopify accounts
• Agencies handling high-volume ad operations and reporting
• Businesses that prioritize data accuracy and strategic decision-making

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

2. Jungle Scout

Jungle Scout provides a comprehensive suite of tools that help sellers and brands better understand the Amazon marketplace. Their platform focuses on three main areas: product research, market insights, and advertising optimization. It allows users to identify gaps in product categories, monitor competitor trends, and make informed decisions about pricing and campaign strategies. By combining both first-party and third-party data, Jungle Scout gives sellers a clearer picture of what drives performance and where new opportunities might exist.

For established brands and agencies, Jungle Scout offers advanced reporting and data visualization through its Cobalt and Cloud products. These enterprise-level solutions make it easier to benchmark performance, track marketplace dynamics, and manage large portfolios efficiently. The system helps teams reduce guesswork, improve pricing decisions, and create strategies based on actual shopper behavior rather than assumptions.

Key Highlights:

• Combines product research, keyword analysis, and sales tracking in one platform
• Provides detailed marketplace insights using both 1P and 3P data
• Includes enterprise-level tools for brand management and campaign optimization
• Offers custom reporting and API integration for large-scale operations
• Helps sellers track performance and discover new market opportunities

Good Option For:

• Brands managing multiple product lines across Amazon
• Agencies supporting clients with data-driven marketing and pricing strategies
• Growing sellers looking to expand with reliable market intelligence
• Teams that want deep analytics and long-term performance visibility

Contacts:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

3. Helium 10

Helium 10 is an all-in-one platform designed to support sellers through every stage of their Amazon journey, from finding products to scaling an established business. It brings together tools for keyword research, product tracking, listing optimization, and ad management. The system uses AI features to analyze market data, track trends, and automate bid adjustments to help sellers manage campaigns with less manual effort. It also supports other marketplaces like Walmart and TikTok, allowing sellers to diversify without switching platforms.

The platform’s Chrome Extension makes research easier by offering live data on sales estimates, pricing, and competition directly within Amazon’s interface. Beyond research, Helium 10 includes functions for profit tracking, refund management, and keyword monitoring over time. It’s a practical tool for sellers who want a mix of automation and control, giving them a better handle on what’s working and where to adjust.

Key Highlights:

• Covers product research, keyword tracking, and advertising optimization
• Includes AI-based tools for automated bid adjustments and insights
• Offers cross-platform features for Walmart and TikTok sellers
• Chrome Extension provides real-time data for product validation
• Built-in tools for profitability tracking and inventory management

Good Option For:

• Sellers starting their first Amazon business
• Experienced merchants expanding into new marketplaces
• Teams seeking AI support for campaign management
• Users who prefer a single platform for research and operations

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

4. Sellerboard

Sellerboard focuses on profit analytics and operational tracking for Amazon sellers. The platform’s main strength lies in its accurate real-time profit dashboard, which factors in more than a hundred different Amazon fees, advertising costs, refunds, and cost of goods sold. This gives sellers a precise understanding of their actual margins and helps identify where profits are slipping. It also provides insights into refund reasons, indirect expenses, and long-term trends, offering a complete financial picture of the business.

Beyond analytics, Sellerboard includes a range of automation tools such as PPC optimization, inventory management, review request automation, and refund tracking for lost inventory. These features make daily operations more manageable and reduce manual oversight. Sellerboard’s structured interface allows sellers to segment data by product, batch, or marketplace, keeping calculations consistent and transparent.

Key Highlights:

• Real-time profit tracking with detailed cost breakdowns
• Automation tools for PPC, inventory, and review management
• Refund monitoring for lost or damaged items
• Alerts for listing changes and Buy Box losses
• Multi-user access control with role-based permissions

Good Option For:

• Sellers who want accurate profit and expense analysis
• Teams managing multiple accounts or marketplaces
• Agencies offering operational management for Amazon clients
• Businesses focused on optimizing PPC and profitability tracking

Contacts:

• Website: sellerboard.com
• App Store: apps.apple.com/us/app/sellerboard-profit-analytics
• Google Play: play.google.com/store/apps/sellerboard
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

5. SellerApp

SellerApp offers an Amazon rank tracking tool designed to monitor keyword performance, product visibility, and competitor movement. It helps sellers see how their listings rank for specific keywords, identify fluctuations over time, and compare performance against competing products. The platform’s data updates daily, giving users a clear view of how search positions shift and what might be influencing them. Beyond rank tracking, SellerApp’s system integrates insights from Amazon’s A9 algorithm to help users understand how listing quality and keyword relevance affect visibility.

The tool also supports broader product intelligence with features like historical best-seller rank tracking, customizable alerts, and competitor monitoring. Users can track listing changes, buy box status, and other ranking factors from a single dashboard. Combined with the Chrome Extension, SellerApp provides real-time access to keyword and ranking data for quick adjustments. It’s built for sellers who want to keep a close eye on how their listings perform and respond faster to shifts in search results.

Key Highlights:

• Tracks keyword positions, product ranks, and competitor performance
• Integrates with Amazon’s A9 algorithm insights for better optimization
• Supports historical rank and best-seller rank tracking
• Offers customizable alerts for listing or keyword changes
• Chrome Extension provides real-time data access

Good Option For:

• Sellers who want to monitor keyword and product rank performance
• Teams focusing on improving listing optimization and visibility
• Users who need real-time ranking updates and alerts
• Businesses tracking multiple competitors and categories

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

6. Tool4seller

Tool4seller is an all-in-one platform that consolidates sales, advertising, and inventory data for Amazon sellers. It’s built to provide a complete view of store performance, bringing together profit analytics, PPC management, and operational insights. The dashboard visualizes sales and revenue data through interactive charts, helping users quickly understand what’s driving results. Sellers can also monitor multiple stores and marketplaces from a single account, making it easier to track global operations.

The platform includes automated PPC optimization tools, where bidding rules and budgets adjust based on real-time performance. It calculates profit accurately by factoring in FBA fees, ad spend, shipping, refunds, and custom costs. Alerts for inventory changes, hijackers, and reviews help maintain consistent store performance. Tool4seller also integrates AI-assisted features like smart listing updates and buyer message replies, giving sellers both automation and flexibility in one system.

Key Highlights:

• Combines sales, ad, and inventory data into one dashboard
• Provides automated PPC optimization and bid adjustments
• Calculates true profit by factoring all costs and fees
• Supports multiple stores and marketplaces
• Includes AI tools for listings, review sentiment, and messaging

Good Option For:

• Sellers managing multiple Amazon accounts or marketplaces
• Teams looking to automate advertising and reporting
• Businesses that need detailed profit tracking and cost analysis
• Users who prefer unified dashboards over separate tools

Contacts:

• Website: www.tool4seller.com
• App Store: apps.apple.com/app/id1289515640
• Google Play: play.google.com/store/apps/amz4seller.app
• E-mail: [email protected]
• Facebook: www.facebook.com/tool4seller
• Twitter: x.com/tool4seller
• LinkedIn: www.linkedin.com/company/tool4seller

7. AmzMonitor

AmzMonitor focuses on continuous monitoring of Amazon listings, keywords, and competitors. It runs 24/7 tracking for ASIN pages and sends alerts about any changes, such as new reviews, price adjustments, Buy Box shifts, or hijacker activity. The platform’s keyword tracker helps sellers follow ranking performance over time and identify which keywords influence visibility and conversions. Competitor monitoring features show pricing, stock levels, and product changes, giving sellers a clearer sense of market movement.

The tool allows users to customize alerts, choose what to monitor, and decide how often updates should arrive. It supports multiple marketplaces and sends consolidated or brand-level notifications for efficiency. In addition to alerts, AmzMonitor provides reports on seller overlaps, MAP violations, and market trends, making it useful for maintaining compliance and competitiveness. It’s designed for sellers who want a simple way to keep tabs on every key aspect of their Amazon presence without giving platform access.

Key Highlights:

• 24/7 monitoring of listings, keywords, and competitors
• Alerts for Buy Box changes, hijackers, reviews, and listing edits
• Customizable notifications by product or marketplace
• Reports for market trends, MAP violations, and seller comparisons
• Works across multiple Amazon regions without account access

Good Option For:

• Sellers wanting full-time monitoring of their listings and competitors
• Brands protecting product pages from hijackers or listing issues
• Teams tracking keyword rankings and Buy Box performance
• Businesses needing compliance or MAP reporting alongside alerts

Contacts:

• Website: amzmonitor.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amzmonitorr
• Twitter: x.com/AmzMonitor
• Instagram: www.instagram.com/amzmonitor
• Address: PecanTech LLC, 16192 Coastal Highway Lewes, Delaware 19958-9776 United States

8. SellerMetrix

SellerMetrix focuses on giving sellers a clear and realistic picture of their Amazon business performance. The platform tracks sales, profit, refunds, and advertising costs in real time, letting users see exactly how each SKU is performing. Its profit and loss dashboard combines all financial metrics into one view, helping sellers understand how fees, costs, and returns affect margins. Along with this, it offers tools to track ROI by product, manage VAT, and analyze multiple accounts across global marketplaces.

Beyond tracking sales, SellerMetrix includes features for identifying which keywords drive organic traffic and for automating customer follow-ups. Users can send review requests and manage email campaigns directly through the system, staying within Amazon’s terms of service. The platform’s mobile app keeps everything accessible on the go, making it easier for sellers and agencies to monitor performance without being tied to a desktop.

Key Highlights:

• Real-time profit and loss tracking per SKU
• ROI analysis by product, ad, or sales channel
• Keyword insights for organic sales performance
• Automated review requests and follow-up emails
• Multi-account and multi-marketplace support

Good Option For:

• Agencies managing multiple Amazon clients
• Sellers needing clear profit and cost visibility
• Teams that want to combine analytics with review management
• Businesses selling across different Amazon marketplaces

Contacts:

• Website: sellermetrix.com
• App Store: apps.apple.com/us/app/seller-metrix
• Google Play: play.google.com/store/apps/sellermetrix
• Facebook: www.facebook.com/SellerMetrix
• LinkedIn: www.linkedin.com/company/sellermetrix
• Address: Seller Metrix, 51 Goldhill Plaza, #07-10/11, 308900 Singapore

9. SmartScout

SmartScout provides a full view of Amazon’s marketplace, connecting data across brands, products, categories, and sellers. It helps users analyze market trends, identify new opportunities, and understand how competitors operate. The platform’s tools, like Brand Reports and Scope, allow sellers to track performance changes over time and visualize shifts in revenue or market share. With this information, sellers can spot growing product segments or underperforming areas before competitors do.

The system also includes advanced tools for ad analysis, keyword tracking, and traffic mapping. Sellers can uncover which keywords drive paid visibility, monitor how brands share search space, and explore how customers move between listings. SmartScout’s customizable segments, API access, and regional mapping make it suitable for larger operations that rely on deep, structured data to plan long-term strategies and stay competitive.

Key Highlights:

• Connects marketplace data from brands, products, and sellers
• Tracks historical trends for revenue, keywords, and share of voice
• Provides ad visibility and keyword performance insights
• Offers traffic mapping and regional data analysis
• Integrates via API or custom reports for advanced use

Good Option For:

• Established brands needing a full market overview
• Sellers conducting long-term competitive research
• Agencies analyzing large product portfolios
• Teams building data-driven sales and ad strategies

Contacts:

• Website: www.smartscout.com
• App Store: apps.apple.com/us/app/smartscout
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/smartscoutcom
• Instagram: www.instagram.com/smartscout_com

10. Keepa

Keepa is a straightforward tracking tool that helps Amazon sellers and shoppers monitor price and sales rank history. It records product data over time, allowing users to see how prices, availability, and ranking positions change. This helps sellers make informed decisions about pricing strategy, stock timing, and overall product positioning. The browser extension and web app make it easy to view data while browsing Amazon, turning product research into a faster, data-backed process.

The platform also includes alert options that notify users about price drops or restocks. Sellers can use these insights to identify competitive price points or watch how similar products perform over different time periods. Keepa’s clean interface and long-term data coverage make it useful for anyone who wants to track Amazon sales dynamics without unnecessary complexity or extra integrations.

Key Highlights:

• Tracks price and sales rank history for Amazon products
• Browser extension for quick in-platform access
• Alerts for price changes and restocks
• Offers long-term performance data visualization
• Simple, lightweight setup suitable for all seller levels

Good Option For:

• Sellers tracking product pricing and ranking trends
• Buyers researching price history before purchasing
• New sellers learning about category performance
• Users who want simple, reliable data without extra tools

Contacts:

• Website: keepa.com
• App Store: apps.apple.com/us/app/keepa-price-tracker
• Google Play: play.google.com/store/apps/keepa.mobile
• E-mail: [email protected]
• Address: Keepa GmbH, Berndorfer Str. 10 95478 Kemnath – Germany

11. ZonGuru

ZonGuru is a suite of tools that helps Amazon sellers research, manage, and scale their business. It combines product discovery, listing optimization, review automation, and customer communication in one system. The platform’s research tools allow sellers to identify profitable niches and monitor market shifts, while its optimization features help refine listings with better keywords, visuals, and structured content. These tools are built to help sellers understand where their listings stand and how to improve them based on Amazon’s evolving algorithms.

ZonGuru also includes automation features that simplify day-to-day operations, such as sending review requests, tracking listing changes, and monitoring performance across multiple products. For agencies or advanced sellers, it offers specialized services like the COSMO Transformation tool, which uses AI mapping to align product listings with Amazon’s current search logic. The interface is designed to stay user-friendly even as the toolkit grows, making it accessible for both newer sellers and experienced brands managing large portfolios.

Key Highlights:

• Combines research, optimization, and automation tools in one platform
• Provides AI-based listing mapping with the COSMO Transformation Service
• Helps track reviews, listing changes, and keyword performance
• Offers niche discovery and keyword research for new products
• Includes customer communication and follow-up features

Good Option For:

• Sellers looking for an integrated set of Amazon growth tools
• Agencies managing multiple client listings and reviews
• Businesses optimizing listings to align with Amazon’s latest algorithm updates
• Users who want both manual control and automated processes in one system

Contacts:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

12. DataHawk

DataHawk is an analytics platform designed for sellers and brands that manage multiple products or marketplaces. It gathers data from Amazon, Walmart, and other channels into one unified system, offering a clear view of sales performance, advertising results, and profitability. The platform focuses on making complex marketplace data easy to interpret through clean dashboards, automated reports, and daily alerts. This helps teams detect performance changes quickly and adjust strategies with real-time context.

The system’s AI engine plays a central role by identifying anomalies, forecasting trends, and generating recommended actions. Users can integrate DataHawk with existing BI tools like Power BI or Google Sheets to create customized reporting setups. It’s built with flexibility in mind, giving sellers complete control over their data, from raw access to tailored analytics. With its enterprise-level features, DataHawk supports both large brands and agencies that rely on precise insights to manage advertising, pricing, and market share.

Key Highlights:

• Centralizes Amazon, Walmart, and other marketplace data in one place
• AI-driven insights for performance tracking and decision-making
• Connects with BI tools for customizable reporting and visualization
• Offers automated alerts and executive-level dashboards
• Provides transparency and full access to raw operational data

Good Option For:

• Large brands managing multiple product lines and marketplaces
• Agencies offering analytics and reporting for clients
• Teams that rely on AI and automation for performance optimization
• Businesses seeking full data control and enterprise-grade integrations

Contacts:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 10 Boulevard Haussmann, 75009, Paris, France

Final Thoughts

Choosing the right Amazon sales tracker isn’t about finding the flashiest dashboard or the longest list of features – it’s about finding a tool that gives you clarity. The best platforms help you see exactly what’s driving your sales, where your money goes, and how small adjustments can make a big difference. Whether you’re managing one product or an entire catalog across marketplaces, consistent tracking turns raw data into decisions that actually move your business forward.

In the end, a good sales tracker isn’t just software, it’s your daily view into how healthy your business really is. Once you start using one, it’s hard to imagine selling without it.