Best Free Amazon SEO Tools to Improve Product Visibility

Optimizing your Amazon product listings is essential to attract more buyers and increase conversions. While many SEO tools come with a price tag, there are several free options that can help sellers improve keyword rankings, refine product titles, and enhance search visibility. In this article, we’ll look at reliable free Amazon SEO tools and how they support your listing strategy.

1. WisePPC

At WisePPC, we’ve developed a platform focused on helping marketplace sellers better understand and manage their advertising and sales data. Our system connects directly with Amazon and Shopify, allowing sellers to monitor campaign performance, track key sales metrics, and manage multiple accounts from a single dashboard. With over 30 customizable metrics, advanced filters, and historical data storage, we enable users to make decisions based on real-time insights. Whether you need to adjust bids, optimize keywords, or analyze placement-level data, our tools are designed to make the process efficient and scalable. While our platform is not entirely free, we offer a full-featured free trial.

We also offer bulk editing features, on-screen campaign adjustments, and in-depth charts for performance comparisons. By segmenting historical data by campaign type, bid strategy, and match type, users can isolate what’s working and what’s not. Our platform also includes tools for tracking Average Selling Price, comparing ad vs organic performance, and visualizing metric anomalies through gradient-based tables. Upcoming features include inventory forecasting, smart bidding, and AI-based automation, all designed to support sellers at every growth stage.

Key Highlights:

• Advanced filtering and segmentation across campaigns and keywords
• On-screen bid and budget editing with no extra steps
• Access to long-term historical data beyond Amazon’s default limits
• Real-time metrics for ad performance and sales trends
• Tools for bulk changes and granular analysis by placement
• Multi-account dashboard and marketplace integrations
• Planned AI-based automation and pricing tools
  

Who it’s best fo:

• Marketplace sellers managing multiple products or channels
• Teams optimizing campaigns based on live data and trends
• Users needing long-term performance tracking and comparisons
• Sellers aiming to cut ad waste and improve strategy with automation
• Businesses ready to scale with centralized campaign control

2. Helium 10 – Free Amazon Keyword Tool

Helium 10 offers a limited-access version of its Magnet tool as a free Amazon keyword research solution. This tool allows users to enter a seed keyword or ASIN to generate a wide set of related search terms relevant to product listings on Amazon. Its main purpose is to support keyword discovery for SEO and PPC campaigns. The tool focuses on identifying keywords with strong potential based on relevance, usage trends, and competition levels.

Users can apply various filters to refine keyword results, including phrase match, word count, and keyword inclusion or exclusion. The tool also enables a quick scan of competitor keyword strategies by analyzing what terms are included in their listings or used in ads. Another feature is the ability to track keyword density in titles and measure keyword ranking difficulty. While some advanced data like bid estimates or sales volume is part of the premium version, this free tool still provides a solid base for Amazon sellers starting with SEO.

Key Highlights:

• Seed keyword or ASIN input to generate Amazon search terms
• Filters for keyword type, word count, and competition
• Basic competitor keyword tracking and ranking data
• Long-tail keyword discovery
• Title density insights for keyword placement strategy
  

Who it’s best fo:

• New Amazon sellers learning SEO basics
• Users validating early keyword ideas
• Small businesses wanting a no-cost keyword starting point
• Anyone testing Magnet before upgrading to full access

3. Google Trends

Google Trends is a free tool from Google that shows how often specific terms are searched over time and in different regions. Users can enter keywords relevant to Amazon listings to observe their popularity patterns, compare multiple terms, and detect seasonal peaks or emerging trends. The tool offers insights into real search behaviour, which can help sellers decide which keywords to use in titles, bullet points or ad campaigns.

While it doesn’t provide exact search volumes or competition levels, it helps sellers spot rising interest and timing, ideal for planning product launches or seasonal promotions. Though limited by its lack of keyword difficulty metrics, Google Trends delivers a reliable overview of customer search intent, making it a useful support tool in keyword research workflows.

Key Highlights:

• Completely free and easy to use
• Shows relative search interest across time and regions
• Lets you compare up to five keywords at once
• Helps identify seasonal patterns or new trends
• Offers raw insight into customer search behaviour
  

Who it’s best fo:

• Sellers aiming to time product launches or promotions
• Beginners exploring keyword interest trends
• Anyone wanting to compare related keyword searches
• Users combining it with other SEO tools for deeper insight
  

4. Keyword Tool Dominator – Amazon Keyword Tool

Keyword Tool Dominator provides a free Amazon keyword tool that pulls keyword suggestions in real time via Amazon’s autocomplete API. It allows users to choose between normal, broad or precise match modes to generate thousands of relevant keywords quickly. The tool also highlights “hot keywords” and provides a popularity score to help prioritise high-demand terms.

There is a limit of two free searches per day for Amazon, with more available via a paid subscription. It supports filtering and exporting keyword lists, including long-tail and question-based terms. The normal, precise and broad modes help sellers capture variations and maximise keyword coverage.

Key Highlights:

• Generates keywords directly from Amazon autocomplete
• Supports normal, precise and broad search modes
• Includes “hot keyword” markers and popularity scoring
• Offers long‑tail and question‑type keyword suggestions
• Enables filtering and exporting of results
  

Who it’s best fo:

• Sellers needing quick Amazon keyword lists
• Users targeting long‑tail and niche phrases
• People exploring keyword variations via match modes
• Those working with limited daily searches and considering upgrade

5. Trellis – Amazon Listing Analyzer

Trellis provides a free Amazon Listing Analyzer that reviews product listings using a structured scoring system. It evaluates elements that influence both visibility and conversion, such as product titles, bullet points, A+ content, images, and customer reviews. The tool outputs two core metrics – the Searchability Score and the Buyability Score – each based on specific content components that impact discoverability and shopper behavior on Amazon.

Users can analyze listings by entering an ASIN and receive feedback tied to Amazon SEO best practices. It helps identify gaps in keyword coverage, assess the use of images or video, and check if product content meets platform expectations. The tool also integrates with Trellis’s other keyword and pricing tools to support broader optimization work.

Key Highlights:

• ASIN-based listing quality evaluation
• Searchability and Buyability scoring system
• Includes checks for images, titles, bullets, and A+ content
• Integrates with Trellis keyword and pricing tools
• Offers inline feedback for SEO content improvement
  

Who it’s best fo:

• Sellers looking to audit their Amazon listings
• Teams optimizing for both visibility and conversion
• Users needing structured guidance on content quality
• Businesses managing multiple listings across categories
  

6. SellerApp – Amazon Keyword Search Tool

SellerApp provides a free Amazon keyword search tool that helps users identify keywords based on product relevance and search intent. The tool allows users to input a product name or topic and returns a list of top searched terms. Results can be filtered using metrics such as CPC, keyword competition, and indexed product count to help refine the selection.

It also connects keyword research with performance tracking through a keyword tracking feature. This helps sellers monitor their position in Amazon search results and adjust their strategy based on rankings. The tool integrates with SellerApp’s broader set of PPC and SEO solutions, but the keyword search function works independently at no cost.

Key Highlights:

• Generates keyword suggestions based on Amazon searches
• Includes filtering based on CPC and competition
• Allows basic keyword tracking for rankings
• Works as a standalone free tool
• Integrates with other SellerApp SEO features
  

Who it’s best fo:

• Sellers seeking keyword suggestions for product listings
• Users looking to track Amazon keyword positions
• Teams needing early research without a paid plan
• Sellers comparing performance with competing products

7. AsinSeed

AsinSeed is a keyword tool built around reverse ASIN lookup for Amazon marketplaces. It allows users to input a product ASIN or keyword and receive keyword data connected to real search terms used by customers. This tool focuses on uncovering which keywords drive traffic to competitor listings, supporting both organic SEO and PPC planning.

It supports multiple marketplaces including the US, Japan, and Europe. With a Chrome extension and web interface, users can extract keyword sets, analyze competition, and export unlimited lists for listing creation or ad use. The tool is designed for ongoing use with updates delivered monthly and keyword data structured by estimated traffic performance and market demand signals.

Key Highlights:

• Reverse ASIN lookup for keyword discovery
• Access to competitor keyword performance
• Works across nine Amazon marketplaces
• Export-ready keyword sets for SEO and PPC
• Chrome extension available for faster access
  

Who it’s best fo:

• Sellers studying competitor traffic sources
• Teams managing listings across multiple regions
• Users needing repeat access to updated keyword data
• Anyone optimizing listings based on real buyer search behavior
  

8. AMZDataStudio – Listing Builder

AMZDataStudio’s Listing Builder is a free tool that helps users structure Amazon product listings by ensuring selected keywords are placed throughout all relevant sections. Users can input their title, bullet points, description, and backend search terms while tracking how well the keywords are integrated across the listing content.

The tool features a basic interface with a keyword bank and editable fields for each content section. It does not generate keyword suggestions on its own, but supports content optimization by helping sellers include keywords they’ve already identified. It’s designed for quick editing and structure validation before final publishing.

Key Highlights:

• Editable fields for title, bullets, description, and search terms
• Tracks keyword inclusion across all content fields
• Helps structure listings around selected keyword lists
• Simple interface with keyword bank and live editing
• Supports manual input and validation, not keyword discovery
  

Who it’s best fo:

• Sellers optimizing listings with known keyword sets
• Users wanting to check keyword coverage in their copy
• Teams preparing listings for upload
• People working with separate keyword research tools and importing results

9. Amazon-ASIN Keyword Research Tool

Amazon-ASIN.com provides a free keyword research tool that generates both broad and long-tail keyword suggestions based on product-related input. Users can enter one or multiple keywords, and the tool returns a list of search queries used by Amazon shoppers. It’s designed to help sellers identify keyword gaps in their listings and improve visibility by optimizing content with actual search terms customers use.

This tool focuses on supporting Amazon SEO and PPC campaigns by supplying keyword ideas with associated search intent. It encourages users to collect relevant queries from multiple sources, compare them with competitors’ listings, and organize keywords by relevance and purpose. The tool is intended to support listing optimization, backend keyword planning, and basic ad campaign setup.

Key Highlights:

• Generates keyword ideas using real Amazon search terms
• Supports both generic and long-tail keyword suggestions
• Can process multiple keyword inputs at once
• Updated regularly for fresh search data
• Designed for SEO and ad campaign use
  

Who it’s best fo:

• Sellers aiming to update or rewrite Amazon listings
• Users looking to improve listing visibility using real search queries
• Those building PPC campaigns from scratch
• Beginners seeking a structured approach to keyword research
  

10. SEO Review Tools – Amazon Keyword Tool

SEO Review Tools offers a simple Amazon keyword tool that pulls suggestions directly from Amazon’s own autocomplete function. By entering a product or category term, users receive a list of primary and secondary keyword ideas relevant to their input. The tool is designed for quick keyword discovery, especially during the early phase of listing creation or research.

It includes keyword filters to help distinguish between direct matches and related terms, making it easier to build varied content that targets different buyer intents. While basic in structure, the tool serves as a fast way to gather keywords without complex features or extra signups, especially for those who prefer lightweight tools for straightforward research.

Key Highlights:

• Uses Amazon autocomplete for keyword suggestions
• Separates primary and secondary keywords
• Quick setup without advanced filtering required
• No login needed for basic use
• Includes general optimization tips
  

Who it’s best fo:

• Sellers in early listing planning stages
• Users seeking quick keyword idea generation
• People writing listing content without other tools
• Those preferring simple, no-cost resources
  

11. Ahrefs – Amazon Keyword Tool

Ahrefs provides an Amazon keyword tool that helps sellers identify popular keywords specific to Amazon search behavior. Users can input product terms and receive organized keyword reports filtered by volume, clicks, and other metrics. The tool pulls data from browsing behavior rather than autocomplete, aiming to deliver more accurate insights based on user activity.

Although currently routed through their Keyword Generator due to maintenance, the Amazon-specific tool offers detailed keyword lists, global and local keyword trends, and the ability to track how often terms are clicked or searched again. It supports keyword grouping and list management features, making it more structured than most free tools in this space.

Key Highlights:

• Keyword data sourced from clickstream behavior
• Supports keyword grouping and filtering
• Offers keyword list saving and exporting
• Provides insight into repeat search behavior
• Works across multiple countries
  

Who it’s best fo:

• Sellers needing keyword performance insights beyond volume
• Users managing structured keyword lists
• Teams optimizing for both Amazon and external search engines
• Those combining keyword research with content planning strategies

12. Keyword Tool – Amazon Keyword Tool

Keyword Tool provides a free Amazon keyword tool that uses Amazon’s autocomplete feature to generate long-tail keyword suggestions. When users input a seed keyword, the tool collects variations based on real Amazon search behavior. It supports multiple Amazon marketplaces and languages, giving sellers a way to discover what customers are actively typing into the platform.

The tool works without needing login or advanced setup and can help sellers quickly compile keyword lists for product listings or ads. While the free version shows keyword suggestions, the pro version adds estimated search volume and access to additional keyword data. It’s especially useful for sellers working across different Amazon regions and needing real-time, user-generated keyword ideas.

Key Highlights:

• Pulls keyword suggestions directly from Amazon autocomplete
• Supports multiple Amazon marketplaces and languages
• Easy to use with no registration required for basic use
• Helps identify long-tail and trending search terms
• Offers upgraded version with search volume estimates
  

Who it’s best fo:

• Sellers targeting keywords based on Amazon search habits
• Users exploring long-tail terms for niche products
• People researching across global Amazon stores
• Beginners looking for quick, no-cost keyword ideas
  

13. Ranktracker – Amazon Rank Checker

Ranktracker’s Amazon Rank Checker is a tool designed to monitor how products perform in Amazon’s search results for specific keywords. It allows users to track rankings, identify shifts over time, and evaluate how listings respond to SEO adjustments. The tool also supports competitor tracking by showing how other listings rank for the same keywords.

Users can check multiple keywords and view ranking positions in a clean, report-based format. It’s useful for assessing which strategies improve visibility and spotting which terms may need more optimization. As part of the broader Ranktracker platform, the Amazon checker supports product visibility monitoring and decision-making for keyword updates.

Key Highlights:

• Tracks Amazon product positions for specific keywords
• Allows multiple keyword checks in one session
• Offers ranking reports and historical tracking
• Includes basic competitor monitoring
• Helps evaluate SEO effectiveness over time
  

Who it’s best fo:

• Sellers monitoring changes in listing visibility
• Users comparing keyword performance across time
• Teams adjusting Amazon SEO strategies based on rank shifts
• Sellers keeping track of competitor product positions

14. KeySearch – Free Amazon Keyword Tool

KeySearch provides a free Amazon keyword research tool that generates keyword suggestions directly from Amazon’s autocomplete feature. Users can input product names, niches, or phrases to get a list of relevant keyword ideas aimed at optimizing Amazon listings. The tool is simple to use and designed for individuals looking to enhance visibility through organic search by selecting better keywords for product titles, descriptions, and backend fields.

This tool also pulls additional keyword data from Google to help users get a more complete view of search demand beyond Amazon alone. While it does not offer in-depth analytics, its interface supports quick keyword discovery and basic evaluation. It’s suitable for identifying keywords to test in listings or ads and is designed to make the research process accessible to users without advanced SEO knowledge.

Key Highlights:

• Pulls keyword suggestions from Amazon autocomplete
• Supports input for multiple product types and niches
• Adds supplemental data from Google search trends
• Simple interface for quick keyword lookup
• No account required for basic use
  

Who it’s best fo:

• Sellers building Amazon listings from scratch
• Users refining titles and bullet points with keyword support
• People looking for easy-to-use keyword research tools
• Individuals testing organic visibility before using paid ads
  

15. Seodity – Amazon Keywords Finder

Seodity offers a free Amazon Keywords Finder designed to deliver keyword insights tailored specifically for Amazon search optimization. It analyzes search terms for ranking difficulty, user intent, and keyword relevance. The tool supports product listing improvement by identifying high-opportunity keywords based on real-time trends, buyer behavior, and competitive insights across Amazon categories.

In addition to showing keyword suggestions, Seodity highlights their search intent and seasonality to help sellers prioritize terms that match shopping behavior. It also covers backend keyword optimization and suggests ways to improve product visibility in PPC campaigns. Users can explore keyword relevance for different product sections like titles, bullet points, and descriptions.

Key Highlights:

• Analyzes keyword difficulty and search intent
• Highlights seasonal trends and competitor keyword use
• Suggests keywords for titles, bullet points, and backend terms
• Supports PPC and organic keyword planning
• Provides keyword relevance breakdowns
  

Who it’s best fo:

• Sellers improving Amazon SEO through structured keyword use
• Users targeting buyer intent in different product categories
• Teams optimizing listings for both organic and PPC
• Anyone tracking competitive keyword trends across seasons

Conclusion

Free Amazon SEO tools can support sellers in improving product visibility, keyword strategy, and overall listing performance without requiring a paid subscription. While they may not include every advanced feature, many offer valuable functions like keyword research, rank tracking, and competitor analysis that are sufficient for most early-stage or budget-conscious sellers.

Choosing the right mix of tools depends on your specific goals, whether it’s refining product titles, optimizing for backend keywords, or tracking how your listings rank over time. With consistent use and a focus on relevancy and user intent, these tools can help sellers build more discoverable and effective Amazon listings.