Best Amazon SEO Tools to Optimize Your Listings in 2025
Selling on Amazon feels like navigating a crowded marketplace where everyone’s shouting to get noticed. With millions of products competing for attention, getting listings to rank higher in search results is no small feat. That’s where Amazon SEO tools come in – they help sellers figure out what customers are searching for, fine-tune product listings, and keep tabs on competitors’ strategies. This article breaks down top Amazon tools, and how they simplify the process, all in plain language to make choosing the right one easier.
1. WisePPC
We are WisePPC, offering tools for Amazon and Shopify sellers to manage advertising campaigns and track sales data. We provide features like bulk campaign editing, advanced filtering for performance analysis, and historical data charts to monitor metrics such as clicks and impressions. Our platform integrates with Amazon Ads API and Amazon Marketing Stream to deliver real-time data and supports reporting for sellers managing multiple marketplace accounts.
We include tools for placement performance analysis and on-spot campaign editing to adjust bids or budgets directly in the interface. Our platform stores long-term historical data for trend analysis and uses gradient-based highlighting in tables to identify performance outliers. We offer a beta program for early access to features like automated inventory forecasting and AI-based campaign adjustments.
Key Highlights
- Tools for bulk campaign editing and advanced filtering
- Historical data charts for performance tracking
- Integration with Amazon Ads API and Amazon Marketing Stream
- Beta access to features like AI-based campaign adjustments
Contact and Social Media Information
- Website: wiseppc.com
- Facebook: www.facebook.com/wiseppc
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. Helium 10
Helium 10 provides a set of tools for Amazon sellers focusing on keyword research, product research, and listing optimization. Their team offers features like Cerebro, which analyzes competitor ASINs to identify keywords, and Magnet, which pulls search terms based on a seed keyword. They also include tools for managing advertising campaigns and tracking product performance. The platform integrates with Amazon and TikTok Shop, allowing sellers to expand operations across marketplaces.
Their team provides a Chrome extension for quick access to product and keyword data directly on Amazon’s website. Pricing plans range from a starter option to a diamond plan, with annual billing available. They offer free tools, including a keyword research feature, and provide resources like blogs and webinars for sellers. The platform supports multiple Amazon marketplaces, such as the US and UK.
Key Highlights
- Tools for keyword research, product research, and listing optimization
- Chrome extension for on-page Amazon analysis
- Integration with Amazon and TikTok Shop
- Free tools and educational resources available
Contact and Social Media Information
- Website: www.helium10.com
- Facebook: www.facebook.com/Helium10Software
- LinkedIn: www.linkedin.com/company/helium10
- Twitter: x.com/H10Software
- Instagram: www.instagram.com/helium10software
3. SellerApp
SellerApp offers tools for Amazon sellers focusing on product research, keyword insights, and advertising automation. Their team provides features to analyze sales data, track keyword performance, and optimize product listings. The platform includes a keyword research tool to identify search terms and a listing quality checker to assess listing performance. They also offer automation for advertising campaigns to adjust bids and target keywords.
Their team provides free tools, such as an FBA calculator and a sales estimator, alongside paid features. The platform supports multiple Amazon marketplaces, including the US, UK, and India. Resources like webinars and case studies are available for sellers to learn about ecommerce strategies. SellerApp integrates with Amazon’s API for data access.
Key Highlights
- Tools for product research, keyword tracking, and ad automation
- Free tools like FBA calculator and sales estimator
- Support for multiple Amazon marketplaces
- Resources including webinars and case studies
Contact and Social Media Information
- Website: www.sellerapp.com
- Email: [email protected]
- Facebook: www.facebook.com/sellerapp
- LinkedIn: www.linkedin.com/company/sellerapp
- Twitter: x.com/SellerApp_Inc
- Instagram: www.instagram.com/sellerapp_insta
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
- Phone Number: 17372253338
4. Amazon Seller App
The Amazon Seller App, developed by Amazon, allows sellers to manage their accounts from mobile devices. Their team provides features to monitor sales, adjust pricing, and respond to customer inquiries. The app includes tools to scan products for potential profitability and check keyword performance through Amazon Brand Analytics for enrolled brands. Sellers can also manage inventory and track fulfillment status.
Their team offers access to resources like Seller University for educational content and FAQs for common issues. The app is free for Amazon sellers with a professional account and integrates with tools like Product Opportunity Explorer for keyword and trend analysis. It supports sellers in various Amazon marketplaces, such as the US and Canada.
Key Highlights
- Mobile app for sales monitoring and inventory management
- Access to Amazon Brand Analytics for keyword data
- Free for professional Amazon sellers
- Integration with Seller University for learning resources
Contact and Social Media Information
- Website: sell.amazon.com
- Facebook: www.facebook.com/SellonAmazon
- LinkedIn: www.linkedin.com/showcase/sellwithamazon
- Twitter: x.com/Sell_on_Amazon
- Instagram: www.instagram.com/sellonamazon
5. Tool4Seller
Tool4Seller offers tools for Amazon sellers to manage keyword research, business analytics, and PPC optimization. Their team provides features to track sales data, monitor keyword rankings, and analyze competitor ASINs for search terms. A Chrome extension allows on-page product analysis, and a mobile app supports account management. The platform also automates email campaigns for customer follow-ups and review requests.
Their team includes free tools like a keyword research feature, FBA calculator, and listing description editor. Tool4Seller supports multiple Amazon marketplaces, including the US and Japan, and integrates with Amazon’s Selling Partner Appstore. Sellers can compare product data across platforms like Walmart and eBay, and alerts notify users of listing hijackers or inventory issues.
Key Highlights
- Tools for keyword research, sales analytics, and PPC optimization
- Chrome extension for on-page product analysis
- Free tools including FBA calculator and keyword research
- Integration with Amazon’s Selling Partner Appstore
Contact and Social Media Information
- Website: www.tool4seller.com
- Email: [email protected]
- Facebook: www.facebook.com/tool4seller
- LinkedIn: www.linkedin.com/company/tool4seller
- Twitter: x.com/tool4seller
- Address: 5 East 8th Ave.Vancouver BC V5T 1R6
- Phone Number: 1-604 879-8861
6. Perpetua Sonar
Perpetua Sonar provides a keyword research tool for Amazon sellers to find search terms for product listings. Their team maintains a database of customer search queries updated to include keywords ranking on Amazon’s first search page. The tool offers reverse ASIN lookup to identify competitor keywords and estimates search volume for queries, covering Amazon US and Germany marketplaces.
Their team offers a free version of Sonar without requiring signup and provides resources like blogs and videos for ecommerce strategies. Sellers can use the tool to add keywords to listing titles, descriptions, and backend fields for Amazon’s A9 algorithm. A keyword translator supports multilingual research, and additional paid tools for PPC management are available separately.
Key Highlights
- Keyword research with reverse ASIN lookup
- Free version available without signup
- Support for Amazon US and Germany marketplaces
- Resources for listing optimization strategies
Contact and Social Media Information
- Website: perpetua.io
- Email: [email protected]
- Facebook: www.facebook.com/perpetualabs
- LinkedIn: www.linkedin.com/company/perpetua-labs
- Twitter: x.com/PerpetuaLabs
- Instagram: www.instagram.com/perpetua.io
- Address: 36 Maplewood Ave, Portsmouth, NH 03801
7. Keyword Tool
Keyword Tool generates keywords for Amazon sellers using Amazon’s autocomplete feature. Their team takes a seed keyword, appends letters and numbers in Amazon’s search bar, and pulls long-tail keyword suggestions. The tool supports all Amazon categories and multiple marketplaces, allowing sellers to filter by region and language for listing optimization or PPC campaigns.
Their team offers a free version and a paid version, Keyword Tool Pro, which includes additional keywords and estimated search volume data. Sellers can copy keywords for use in product titles, category sections, and backend fields. Resources on keyword optimization are provided, and the tool also supports keyword research for platforms like Google and YouTube.
Key Highlights
- Keyword generation using Amazon autocomplete
- Free and paid versions with search volume estimates
- Support for all Amazon categories and marketplaces
- Guides for keyword optimization
Contact and Social Media Information
- Website: keywordtool.io
- Address: 9/F, Suite 901 Hing Yip Commercial Centre, 272-284 Des Voeux Road, Central, Hong Kong
- Phone Number: +852 5803 8880
8. SellerSprite
SellerSprite offers tools for Amazon sellers focusing on keyword research, product research, and listing optimization. Their team provides features like reverse ASIN lookup to identify competitor keywords and a keyword tracker to monitor rankings. The platform includes a browser extension for analyzing ASIN data on Amazon pages and a listing builder to create keyword-focused product descriptions. Sellers can access tools for sales tracking and market analysis across multiple Amazon marketplaces.
Their team provides free tools, including a profitability calculator, sales estimator, and index checker to verify keyword indexing. The platform supports marketplaces like the US, Japan, and Germany, and offers resources such as blogs and FAQs. SellerSprite integrates with Amazon’s front-end data for real-time insights and updates keyword data monthly.
Key Highlights
- Tools for reverse ASIN lookup and keyword tracking
- Browser extension for on-page ASIN analysis
- Free tools including profitability calculator and sales estimator
- Support for multiple Amazon marketplaces
Contact and Social Media Information
- Website: www.sellersprite.com
- Email: [email protected]
- Facebook: www.facebook.com/sellersprite.us
- Twitter: x.com/SellerSprite_EN
9. Jungle Scout
Jungle Scout provides tools for Amazon sellers to conduct product research, keyword analysis, and campaign optimization. Their team offers features to track product performance, identify keyword demand, and automate review requests. The platform includes a supplier database for sourcing products and a keyword scout tool for search volume trends. It supports both new sellers and larger brands through different product suites.
Their team offers resources like reports on consumer trends and category insights. The platform provides a Chrome extension for on-page product analysis and integrates with Amazon’s third-party data. Jungle Scout supports multiple Amazon marketplaces and offers tools for market research, brand management, and advertising optimization. Plans are available for small sellers and enterprises.
Key Highlights
- Tools for product research, keyword analysis, and review automation
- Chrome extension for on-page product analysis
- Resources including consumer trend reports
- Support for multiple Amazon marketplaces
Contact and Social Media Information
- Website: www.junglescout.com
- Facebook: www.facebook.com/amazonjunglescout
- LinkedIn: www.linkedin.com/company/junglescout/about
- Twitter: x.com/junglescout
- Instagram: www.instagram.com/junglescout_
- Address: 2021 E 5th St., Suite 150 Austin, TX 78702
10. Semrush
Semrush offers tools for Amazon sellers to research keywords and optimize product listings. Their team provides features like the Ecommerce Keyword Analytics app to identify popular search terms across Amazon and other retailers. Sellers can analyze competitor products for pricing, best seller ranks, and keyword relevance using the Product Research Pulse app.
Their team advises placing keywords in product titles, descriptions, and bullet points for Amazon’s A10 algorithm. The platform supports keyword research with seed terms and provides AI-generated recommendations for listing content. Semrush integrates with Amazon Seller Central for data access and offers a free trial for testing features.
Key Highlights
- Tools for keyword research and competitor product analysis
- AI-generated recommendations for listing content
- Integration with Amazon Seller Central
- Free trial available for testing
Contact and Social Media Information
- Website: www.semrush.com
- Facebook: www.facebook.com/Semrush
- LinkedIn: www.linkedin.com/company/semrush
- Twitter: x.com/semrush
- Instagram: www.instagram.com/semrush
- Address: 800 Boylston Street, Suite 2475, Boston, MA 02199
11. DataHawk
DataHawk provides tools for Amazon sellers to monitor and optimize product listings, focusing on SEO and analytics. Their team offers features like keyword rank tracking, product data monitoring, and market research to analyze competitor performance. The platform includes AI-driven tools for generating keyword suggestions and optimizing product pages, such as titles, descriptions, and backend search terms. Sellers can export data to tools like Excel or BI platforms for further analysis.
Their team supports integration with Amazon Seller Central and Vendor Central for accessing sales and advertising data. The platform tracks metrics like price, reviews, and best seller rank, and offers customizable dashboards for visualizing performance. DataHawk also provides alerts for changes in product listings or competitor activities and supports multiple marketplaces, including Amazon and Walmart.
Key Highlights
- Tools for keyword rank tracking and product data monitoring
- AI-driven keyword suggestions and listing optimization
- Integration with Amazon Seller Central and Vendor Central
- Customizable dashboards and data export options
Contact and Social Media Information
- Website: datahawk.co
- Facebook: www.facebook.com/datahawkco
- LinkedIn: www.linkedin.com/company/datahawk-technologies
- Twitter: x.com/datahawkco
- Address: 31 Rue Vivienne 75002 Paris, France
12. AMZ.One
AMZ.One offers tools for Amazon sellers to track and optimize product performance. Their team provides features like keyword rank tracking, product finder, and sales tracking to monitor product metrics. The platform includes a tool for identifying top-selling products in various categories and a listing analyzer to optimize content for Amazon’s search algorithm. Sellers can also set up alerts for negative reviews or listing hijackers.
Their team provides tools for creating promotional giveaways and URL shorteners with retargeting pixels for advertising. The platform supports multiple Amazon marketplaces, including the US, UK, and Japan. AMZ.One offers a free trial and various pricing plans to access features like competitor sales tracking and keyword research with reverse ASIN lookup.
Key Highlights
- Tools for keyword rank tracking and product finder
- Listing analyzer for optimizing product content
- Alerts for negative reviews and listing hijackers
- Support for multiple Amazon marketplaces
Contact and Social Media Information
- Website: amz.one
- Email: [email protected]
- Facebook: www.facebook.com/TheAMZOne
- LinkedIn: www.linkedin.com/in/amzone
- Instagram: www.instagram.com/amz.one.business
13. Ahrefs
Ahrefs Tool focuses on keyword research for Amazon sellers to optimize product listings. Their team provides a tool that generates keyword ideas based on a seed term, using data from Amazon’s search behavior. The platform offers metrics like estimated monthly search volume, clicks, and competition scores to evaluate keyword performance. Sellers can filter keywords by category or country for targeted optimization.
Their team allows exporting keyword lists for use in product listings or advertising campaigns. The tool supports keyword research across multiple Amazon marketplaces and provides insights into competitor keywords through integration with Ahrefs Site Explorer. The platform also includes resources like guides on ecommerce SEO and keyword research strategies.
Key Highlights
- Keyword research with search volume and click metrics
- Support for multiple Amazon marketplaces
- Integration with Ahrefs Site Explorer for competitor analysis
- Exportable keyword lists for listing optimization
Contact and Social Media Information
- Website: ahrefs.com
- Email: [email protected]
- Facebook: www.facebook.com/Ahrefs
- LinkedIn: www.linkedin.com/company/ahrefs
- Twitter: x.com/ahrefs
- Instagram: www.instagram.com/ahrefs
- Address: Marina One East Tower, 7 Straits View, #08-02, Singapore 018936
14. SmartScout
SmartScout provides tools for Amazon sellers to analyze marketplace data, focusing on product research and competitor analysis. Their team offers features like brand and seller tracking, keyword research, and ad performance monitoring. The platform includes a Chrome extension for on-page analysis and tools to visualize historical trends in revenue, market share, and search term performance. Sellers can create custom data segments for targeted insights.
Their team supports tools for optimizing product listings, including titles and backend keywords, and provides a calculator for FBA size tiers to assess shipping costs. The platform integrates with Amazon’s data for real-time insights and supports multiple marketplaces. Resources like industry reports and a blog are available for sellers to explore market trends and strategies.
Key Highlights
- Tools for brand, seller, and keyword tracking
- Chrome extension for on-page product analysis
- Custom data segments for targeted insights
- Resources including industry reports and blog
Contact and Social Media Information
- Website: www.smartscout.com
- Facebook: www.facebook.com/smartscout.pro
- LinkedIn: www.linkedin.com/company/smartscoutcom
- Instagram: www.instagram.com/smartscout_com
15. AMALYZE Shield
AMALYZE Shield offers tools for Amazon sellers to conduct keyword research, product analysis, and inventory management. Their team provides features like reverse ASIN lookup to identify competitor keywords, keyword rank monitoring, and product portfolio analysis. The platform includes a Chrome extension for analyzing listings and supports tools for tracking sponsored product ad campaigns and buy box performance.
Their team offers resources like a knowledge base and webinars for sellers. The platform monitors product prices, reviews, and best seller ranks across multiple Amazon marketplaces, including the US and Europe. AMALYZE Shield integrates with Amazon’s Advertising API for campaign data and provides notifications for changes in ASIN performance or market trends.
Key Highlights
- Tools for reverse ASIN lookup and keyword monitoring
- Chrome extension for listing analysis
- Integration with Amazon’s Advertising API
- Resources including webinars and knowledge base
Contact and Social Media Information
- Website: www.amalyze.com
- Email: [email protected]
- Facebook: www.facebook.com/AMALYZE
- Twitter: x.com/amalyzeit
- Instagram: www.instagram.com/amalyze.tool
- Address: AMALYZE AG, Bleicherfleck 3, 85737 Ismaning
- Phone Number: +49 89 7007 4627 0
16. ZonGuru
ZonGuru provides tools for Amazon sellers to optimize product listings and conduct market research. Their team offers features like keyword research, niche finder for product ideas, and product pulse for monitoring reviews and listing hijackers. The platform includes a listing optimizer with AI-driven suggestions for titles, descriptions, and images, and supports sales tracking across Amazon marketplaces.
Their team provides resources like blogs and live training sessions for sellers. The platform integrates with Amazon and Alibaba for data access and offers a Chrome extension for on-page analysis. ZonGuru supports tools for customer communication, such as email automation, and provides a free trial for testing features across multiple Amazon marketplaces.
Key Highlights
- Tools for keyword research and niche finding
- AI-driven listing optimization
- Chrome extension for on-page analysis
- Resources including blogs and live training
Contact and Social Media Information
- Website: www.zonguru.com
- Facebook: www.facebook.com/zonguru
- Instagram: www.instagram.com/zonguru
Conclusion
Amazon SEO tools simplify the challenge of standing out in a busy online marketplace. They let sellers focus on finding the right keywords, sharpening product pages, and managing ad campaigns without getting overwhelmed by data. From tracking what competitors are doing to automating bid tweaks or spotting sales patterns, these platforms cut down on manual work. Sellers can pick a tool that suits their business size or goals, start small, and adjust based on what brings in more clicks or sales.
Choosing a tool depends on the seller’s needs – some are built for handling complex analytics across multiple marketplaces, while others keep it straightforward with keyword research or listing tips. Trying out features like free trials or browser extensions helps sellers test the fit for their setup before committing. Checking performance regularly and making small changes over time keeps listings competitive, ensuring products stay visible and sales hold strong, even as Amazon’s marketplace grows more crowded.
