Amazon Sales Analytics Software: Unlocking Your Marketplace Potential

Ever wondered what’s really driving your Amazon sales? Sales analytics software can be a game-changer, giving you a clear picture of your performance on the marketplace. It’s like having a magnifying glass for your business, showing you exactly where your revenue comes from and what needs a tweak. These tools dig into data-think sales trends, ad performance, and customer behavior-to help you make smarter decisions. No more guessing about what works; you get insights that let you act fast and stay ahead. For sellers juggling multiple products or campaigns, this software simplifies the chaos and points the way to growth.

1. WisePPC

We offer a platform designed to help sellers manage and analyze their Amazon advertising and sales data with a focus on clarity and efficiency. Our tools include bulk actions for editing multiple campaigns at once, advanced filtering for pinpointing specific metrics, and detailed charts for tracking historical performance. Sellers can monitor key indicators like average selling price and placement performance, making it easier to spot trends and adjust strategies without navigating multiple screens.

Our system stores historical data for long periods, unlike Amazon’s shorter retention, allowing sellers to analyze seasonality and past campaign results. Features like on-spot campaign editing and gradient-based metric highlighting simplify the process of managing ads and identifying underperforming elements. We aim to provide a straightforward way for sellers to optimize their campaigns and make data-driven decisions across Amazon and other marketplaces.

Key Highlights:

• Supports bulk actions for editing multiple campaigns
• Offers advanced filtering for precise data analysis
• Provides long-term historical data storage
• Includes charts for visualizing performance trends
• Enables on-spot campaign and bid adjustments

Who it’s best for:

• Sellers managing multiple advertising campaigns
• Businesses needing detailed historical data insights
• Entrepreneurs focused on optimizing ad performance
• Sellers seeking a unified dashboard for analytics

Contact Information:

• Website: wiseppc.com
• LinkedIn: www.linkedin.com/company/wiseppc
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• Instagram: www.instagram.com/wiseppc

2. Helium 10

Helium 10 offers a suite of tools designed to support sellers navigating the complexities of Amazon, Walmart, and TikTok Shop. Founded by e-commerce entrepreneurs Manny Coats and Guillermo Puyol, the platform started with a focus on listing optimization and grew into a comprehensive solution for marketplace sellers. The software integrates data analysis, keyword research, and inventory management, aiming to simplify the process of starting and scaling an online business. Helium 10 emphasizes accessibility, providing resources like training courses and a Chrome extension to help sellers make informed decisions.

The platform supports a range of users, from beginners launching their first product to established businesses managing multiple marketplaces. Features like AI-driven advertising adjustments and tools for repurposing Amazon listings for TikTok Shop cater to sellers looking to expand efficiently. Helium 10 also fosters a community, connecting users with educational content and updates on e-commerce trends. The focus is on giving sellers practical tools to track performance and optimize strategies across various platforms.

Key Highlights:

• Offers tools for product research, keyword analysis, and listing optimization
• Includes AI-driven features for advertising and bid adjustments
• Supports Amazon, Walmart, and TikTok Shop marketplaces
• Provides training courses and a Chrome extension for real-time data
• Facilitates community engagement through podcasts and resources

Who it’s best for:

• New sellers starting on Amazon or other marketplaces
• Entrepreneurs looking to scale across multiple platforms
• Businesses seeking integrated tools for analytics and automation
• Sellers interested in leveraging AI for advertising efficiency

Contact Information:

• Website: www.helium10.com
• Email: [email protected]
• LinkedIn: www.linkedin.com/company/helium10
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• Instagram: www.instagram.com/helium10software

3. Jungle Scout

Jungle Scout provides a set of analytics tools tailored for Amazon sellers, focusing on financial clarity and performance tracking. The platform organizes sales data in real time, allowing users to monitor profits, track Amazon fees, and assess campaign effectiveness. With features like customizable expense tracking and detailed product-level insights, Jungle Scout aims to help sellers understand their business’s financial health and make strategic decisions based on clear metrics.

The software also incorporates AI to analyze revenue, costs, and fees, delivering reports that highlight areas for improvement. Jungle Scout serves a wide range of users, from small businesses launching products to larger brands optimizing their presence on Amazon. The platform’s emphasis on detailed reporting, such as profit and loss statements, makes it a practical choice for sellers who want a clear view of their operations without getting bogged down in complexity.

Key Highlights:

• Tracks real-time sales, profits, and Amazon fees
• Offers AI-driven financial reports for actionable insights
• Allows detailed analysis at the product level using ASIN or SKU
• Supports PPC campaign evaluation and expense customization
• Provides resources on Amazon trends and category insights

Who it’s best for:

• Small business owners launching or managing Amazon products
• Sellers focused on understanding financial performance
• Brands needing detailed PPC and product-level analytics
• Entrepreneurs seeking straightforward tools for growth

Contact Information

• Website: www.junglescout.com
• Address: 328 S. Jefferson St., Suite 1030, Chicago, IL 60661
• LinkedIn: www.linkedin.com/company/junglescout
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• Instagram: www.instagram.com/junglescout_

4. DataHawk

DataHawk delivers a platform that consolidates analytics for Amazon, Walmart, and other marketplaces, aiming to streamline e-commerce operations. The software provides dashboards, daily alerts, and AI-driven insights to help users monitor performance and identify opportunities. With a focus on flexibility, DataHawk allows customization of data tools and full access to operational data, avoiding the limitations of less transparent platforms.

The company emphasizes expert support, drawing on the experience of its e-commerce and data specialists to guide users through marketplace challenges. Features like automated data collection and anomaly detection help sellers focus on strategy rather than manual tasks. DataHawk’s approach is geared toward businesses that value in-depth analytics and want to optimize across multiple channels without being locked into rigid systems.

Key Highlights:

• Consolidates data from Amazon, Walmart, and other marketplaces
• Provides AI-powered insights and automated data management
• Offers customizable dashboards and data export options
• Includes daily performance alerts for quick decision-making
• Supported by e-commerce and data experts for operational guidance

Who it’s best for:

• Enterprises managing multiple marketplace channels
• Sellers needing flexible and customizable analytics tools
• Businesses prioritizing detailed data and expert support
• Teams looking to automate data tasks for efficiency

Contact Information:

• Website: datahawk.co
• Address: 31ter Rue Vivienne, 75002 Paris, France
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco

5. Viral Launch

Viral Launch provides a platform with tools focused on helping Amazon sellers streamline their operations and make data-informed decisions. The software includes features for product discovery, keyword research, and market intelligence, aiming to simplify the process of finding profitable products and optimizing listings. Sellers can access real-time data on market trends and competitor performance, which helps them navigate the Amazon marketplace more effectively. The platform also offers pricing plans tailored to different stages of a seller’s journey, from beginners to established businesses.

The tools are designed to reduce manual work, with options like product filtering and sales analytics to guide sellers toward better results. Viral Launch emphasizes ease of use, offering customer support and a trial period to help users get started. The platform suits those who want a straightforward way to analyze data and improve their Amazon presence without getting lost in overly complex systems. It’s a practical choice for sellers looking to save time and focus on growth.

Key Highlights:

• Includes tools for product discovery and keyword research
• Provides real-time market trends and competitor insights
• Offers pricing plans for different seller experience levels
• Supports listing optimization and sales data analysis
• Features customer support and a risk-free trial period

Who it’s best for:

• New sellers exploring profitable Amazon products
• Businesses seeking real-time market and competitor data
• Sellers wanting simple tools for listing and SEO optimization
• Entrepreneurs looking for flexible pricing and support

Contact Information:

• Website: viral-launch.com
• Email: [email protected]
• Address: 12110 Sunset Hills Rd, Reston, VA 20190, United States
• LinkedIn: www.linkedin.com/company/viral-launch
• Facebook: www.facebook.com/virallaunchamazonsoftware
• Twitter: x.com/viral_launch
• Instagram: www.instagram.com/viral_launch

6. AccelerList

AccelerList focuses on simplifying product listing, repricing, and accounting for Amazon and eBay sellers. The platform combines tools for scanning products, managing inventory, and tracking profits, aiming to reduce the need for multiple applications. Sellers can use features like thermal printing integration and a mobile app for sourcing products, which makes it easier to handle tasks on the go. The software also supports cross-listing between Amazon and eBay to help sellers expand their reach.

The platform emphasizes clear visuals, with dashboards that display profit and repricing data in an accessible way. AccelerList includes accounting tools to generate profit and loss statements, helping sellers keep track of expenses and financial health. It’s designed for those who want a unified system to manage their e-commerce operations efficiently, particularly if they’re handling sales across multiple marketplaces. The straightforward approach appeals to sellers who value practicality over complexity.

Key Highlights:

• Supports product listing on Amazon and eBay
• Offers repricing tools with customizable templates
• Includes accounting features for profit and loss tracking
• Provides a mobile app for product sourcing
• Features dashboards for visualizing sales and repricing data

Who it’s best for:

• Sellers managing products on both Amazon and eBay
• Entrepreneurs needing streamlined listing and repricing tools
• Businesses looking for clear profit and expense tracking
• Sellers who prefer mobile-friendly sourcing options

Contact Information:

• Website: www.accelerlist.com
• Email: [email protected]
• Facebook: www.facebook.com/groups/accelerlist

7. AMALYZE

AMALYZE offers a suite of tools centered on product and keyword analysis for Amazon sellers and vendors across multiple marketplaces. The platform includes a Chrome extension for checking product rankings and content indexing, alongside a research module for finding keywords and analyzing customer search intent. Sellers can monitor ASINs, evaluate portfolios, and track advertising campaigns, with a focus on providing detailed data to inform strategies.

The software supports features like notifications for product changes and reverse lookup to analyze competitor keywords, making it useful for optimizing listings and staying competitive. AMALYZE also covers advertising analytics, allowing users to assess campaign performance metrics like clicks and ad spend. The platform is geared toward sellers who want in-depth insights and the ability to manage their Amazon presence across regions, particularly in Europe, with a practical and data-focused approach.

Key Highlights:

• Provides a Chrome extension for product and keyword analysis
• Includes tools for monitoring ASINs and competitor strategies
• Supports advertising analytics for campaign performance
• Offers notifications for real-time product updates
• Covers multiple Amazon marketplaces, especially in Europe

Who it’s best for:

• Sellers and vendors managing products across multiple regions
• Businesses needing detailed keyword and competitor analysis
• Entrepreneurs focused on optimizing listings and ads
• Sellers seeking real-time notifications for product changes

Contact Information:

• Website: www.amalyze.com
• Phone: +49 89 7007 4627 0
• Email: [email protected]
• Address: AMALYZE AG, Bleicherfleck 3, 85737 Ismaning
• Facebook: www.facebook.com/AMALYZE
• Twitter: x.com/amalyzeit
• Instagram: www.instagram.com/amalyze.tool

8. FeedbackWhiz

FeedbackWhiz offers a platform designed to help Amazon and Walmart sellers manage reviews, track profits, and analyze performance. The software includes tools like a dashboard for visualizing key metrics, an order manager for handling customer interactions, and a product manager for monitoring listings. Sellers can automate email campaigns to request reviews while staying compliant with Amazon’s rules, and the platform provides alerts for events like new reviews or competitor actions. The focus is on consolidating data from multiple marketplaces into one place for easier decision-making.

The platform also supports detailed reporting, allowing sellers to generate customizable CSV reports for orders and feedback. Features like profit tracking account for fees, taxes, and shipping costs, giving a clear view of financial health. FeedbackWhiz aims to simplify tasks like responding to feedback or identifying underperforming products, making it practical for sellers who want to stay on top of their operations without juggling multiple tools. The interface is designed to be intuitive, with visual charts and straightforward navigation.

Key Highlights:

• Provides dashboards for Amazon and Walmart performance metrics
• Supports automated email campaigns for review requests
• Offers alerts for reviews, price changes, and competitor actions
• Includes tools for generating detailed CSV reports
• Tracks profits with breakdowns of fees and expenses

Who it’s best for:

• Sellers managing listings on both Amazon and Walmart
• Businesses focused on review management and customer engagement
• Entrepreneurs needing clear profit and loss insights
• Sellers seeking user-friendly tools for data analysis

Contact Information:

• Website: www.feedbackwhiz.com
• Phone: +1 (408) 724-9521
• Email: [email protected]
• Facebook: www.facebook.com/feedbackwhiz
• Twitter: x.com/feedbackwhiz
• Instagram: www.instagram.com/feedbackwhiz

9. Perpetua

Perpetua provides a platform focused on optimizing advertising for sellers on Amazon, Walmart, and other marketplaces. The software automates campaign creation and bid adjustments based on goals like profitability or brand awareness, using AI-driven recommendations to improve ad efficiency. Sellers can track performance across ad types, including sponsored ads and display campaigns, with dashboards that integrate data for a comprehensive view. The platform also supports audience targeting to reach shoppers at different stages of the buying process.

The tools emphasize real-time insights, allowing sellers to monitor metrics like ACoS and sales trends across multiple channels. Perpetua’s reporting features let users customize data views to focus on specific products or categories. The platform is designed for sellers who want to streamline their ad strategies while maintaining control over budgets and performance. It’s a practical choice for those prioritizing advertising optimization over manual campaign management.

Key Highlights:

• Automates ad campaign creation and optimization
• Offers AI-driven recommendations for bidding and targeting
• Provides dashboards for tracking ad and sales performance
• Supports multiple ad types, including display and video
• Allows customizable reporting for cross-marketplace insights

Who it’s best for:

• Sellers focused on optimizing advertising across marketplaces
• Businesses needing automated tools for campaign management
• Entrepreneurs seeking detailed ad performance analytics
• Brands aiming to expand reach through targeted ads

Contact Information:

• Website: perpetua.io
• Email: [email protected]
• Address: Portsmouth, 36 Maplewood Ave Portsmouth, NH 03801
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Facebook: www.facebook.com/perpetualabs
• Twitter: x.com/PerpetuaLabs
• Instagram: www.instagram.com/perpetua.io

10. Sellerboard

Sellerboard delivers a platform for Amazon sellers to track profits and manage operations with a focus on detailed analytics. The software includes a profit dashboard that breaks down sales, refunds, fees, and costs, helping sellers understand their financial performance. Tools for inventory management, PPC optimization, and refund analysis allow users to monitor stock levels and identify issues like unsellable returns. The platform also supports automated email campaigns to encourage customer reviews.

Sellers can export data into spreadsheets for deeper analysis and manage indirect expenses like rent or photography to ensure accurate profit calculations. Sellerboard covers multiple Amazon marketplaces, making it useful for those operating in different regions. The platform’s strength lies in its ability to provide granular insights into costs and performance, appealing to sellers who want a clear, numbers-driven approach to their business without unnecessary complexity.

Key Highlights:

• Offers a profit dashboard with detailed sales and cost breakdowns
• Supports inventory management and stock shortage alerts
• Includes tools for PPC optimization and review requests
• Provides exportable data for in-depth analysis
• Tracks refund reasons and Amazon fees for accuracy

Who it’s best for:

• Sellers needing precise profit and cost tracking
• Businesses managing inventory across multiple marketplaces
• Entrepreneurs focused on optimizing PPC campaigns
• Sellers seeking actionable insights from detailed analytics

Contact Information:

• Website: sellerboard.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

11. SmartScout

SmartScout provides a platform that consolidates Amazon marketplace data to help sellers analyze brands, products, and competitors. The software connects various data points like categories, keywords, and ads, offering tools for product research, historical trend analysis, and listing optimization. Sellers can use features like a Chrome extension and UPC scanner to streamline tasks such as sourcing products or evaluating profitability. The platform also includes mapping tools to uncover regional trends, aiming to simplify complex market dynamics for strategic decision-making.

The focus is on delivering detailed insights without overwhelming users, with tools like Ad Spy and Keyword Detective helping sellers refine advertising and keyword strategies. SmartScout supports integration with external systems through APIs, allowing businesses to customize data for their own dashboards. It’s designed for sellers who want a comprehensive view of the marketplace, from tracking competitor moves to optimizing listings for conversions, all within a single, accessible interface.

Key Highlights:

• Consolidates data on brands, products, and keywords
• Offers tools for competitor analysis and ad strategy
• Includes a Chrome extension for real-time insights
• Supports API integration for custom data use
• Provides mapping tools for regional market trends

Who it’s best for:

• Sellers needing in-depth marketplace and competitor data
• Businesses focused on optimizing listings for conversions
• Entrepreneurs seeking tools for product sourcing
• Companies wanting to integrate Amazon data with their systems

Contact Information:

• Website: www.smartscout.com
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/smartscoutcom/
• Instagram: www.instagram.com/smartscout_com

12. AMZ Tracker

AMZ Tracker delivers a platform focused on helping Amazon sellers improve rankings and protect their listings. The software includes tools for keyword tracking, competitor analysis, and conversion rate optimization, alongside a promotional feature through Vipon, a deal site to boost sales velocity. Sellers can monitor product performance, receive alerts for negative reviews or listing hijacks, and use Super URLs to drive external traffic to their listings, all aimed at enhancing visibility on Amazon.

The platform also offers a tool called Deepwords for finding long-tail keywords and a dashboard to track sales and rankings. AMZ Tracker emphasizes both offensive strategies, like improving product discoverability, and defensive ones, such as safeguarding listings from competitors. It’s designed for sellers who want a mix of promotional and analytical tools to manage their Amazon presence effectively, with a practical approach to navigating the marketplace.

Key Highlights:

• Offers keyword tracking and long-tail keyword research
• Includes promotional tools via Vipon for sales velocity
• Provides alerts for negative reviews and listing hijacks
• Supports competitor analysis and conversion optimization
• Features Super URLs for driving external traffic

Who it’s best for:

• Sellers focused on improving Amazon rankings
• Businesses needing tools for promotions and deals
• Entrepreneurs monitoring competitors and reviews
• Sellers seeking a mix of offensive and defensive strategies

Contact Information:

• Website: www.amztrackers.com
• Email: [email protected]
• Facebook: www.facebook.com/AMZtracker

13. BuyBotPro

BuyBotPro offers a platform tailored for Amazon sellers engaged in online arbitrage, retail arbitrage, and wholesale, focusing on automating deal analysis. The software includes tools like a profit checker, competition analyzer, and sales estimator, which help sellers evaluate potential deals quickly. A Chrome extension and mobile app, BuyBotGo, allow users to analyze products on the go or directly from retailer Websites. Features like IP radar and auto-ungating aim to reduce risks and streamline operations, making it easier to assess product eligibility and profitability.

The platform also provides detailed charts for sales history and buy box trends, alongside a customizable criteria tool for setting specific ROI and BSR goals. Sellers can automate wholesale price list analysis and manage virtual assistants with a dedicated toolbox. BuyBotPro is designed for those who want a practical, time-saving approach to sourcing and analyzing deals across multiple Amazon marketplaces, with a focus on clear, actionable insights.

Key Highlights:

• Automates deal analysis for arbitrage and wholesale
• Includes a mobile app and Chrome extension for sourcing
• Provides sales history and buy box trend charts
• Supports IP violation checks and auto-ungating
• Allows customizable criteria for deal evaluation

Who it’s best for:

• Sellers focused on online and retail arbitrage
• Businesses handling wholesale deal analysis
• Entrepreneurs needing mobile-friendly sourcing tools
• Sellers seeking automation for faster deal decisions

Contact Information:

• Website: www.buybotpro.com
• Email: [email protected]
• Address: 83-89 Phoenix Street, Sutton-In-Ashfield, Nottinghamshire, NG17 4HL, United Kingdom

14. ZonGuru

ZonGuru provides a suite of tools to help Amazon sellers optimize listings and scale their businesses. The platform includes features like a niche finder for product research, a review automator for requesting customer feedback, and a product pulse tool for monitoring reviews and listing hijacks. A Chrome extension enables quick research directly on Amazon, while AI-driven tools assist with keyword placement and listing content to improve visibility and conversions.

Sellers can access growth reports to identify sales opportunities and track performance metrics across their Amazon business. The platform emphasizes user-friendly navigation and actionable data, making it straightforward to monitor listings or engage with customers. ZonGuru suits sellers who want a mix of research, optimization, and customer communication tools to manage their Amazon operations efficiently.

Key Highlights:

• Offers tools for product research and niche discovery
• Automates review requests and monitors listing hijacks
• Includes a Chrome extension for in-browser analysis
• Provides AI-driven listing optimization tools
• Generates growth reports for sales insights

Who it’s best for:

• Sellers looking to find profitable product niches
• Businesses focused on listing optimization
• Entrepreneurs needing tools for customer engagement
• Sellers seeking straightforward performance analytics

Contact Information:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

15. Nozzle

Nozzle delivers a platform centered on customer analytics for Amazon sellers, with a focus on understanding acquisition costs and lifetime value. The software tracks metrics like customer purchasing trends, repeat purchases, and retargeting opportunities, helping sellers refine their advertising and marketing strategies. Integrated with Optimizon, it supports multichannel selling across platforms like Amazon and Walmart, offering tools for listing optimization and brand management.

The platform provides detailed breakdowns of customer behavior, such as which products drive upsells or when repeat purchases occur. Sellers can use these insights to adjust ad spend and identify profitable products. Nozzle is designed for those who want a data-driven approach to customer retention and marketing efficiency, with a clear interface that simplifies complex analytics.

Key Highlights:

• Tracks customer acquisition cost and lifetime value
• Analyzes purchasing trends and repeat purchase patterns
• Supports multichannel selling with Optimizon integration
• Offers tools for ad spend and marketing optimization
• Provides insights into product profitability and upsells

Who it’s best for:

• Sellers focused on customer retention analytics
• Businesses optimizing ad spend across marketplaces
• Entrepreneurs seeking insights into customer behavior
• Brands managing listings on multiple platforms

Contact Information:

• Website: www.nozzle.ai
• Email: [email protected]
• Address: 30 Broad Street 14th Floor, New York, NY, US 10004
• LinkedIn: www.linkedin.com/company/nozzleai
• Facebook: www.facebook.com/NozzleAI
• Twitter: x.com/nozzle_ai
• Instagram: www.instagram.com/nozzle_ai

Conclusion

Sifting through the vast array of tools for Amazon sales analytics can feel like a bit of a maze, but it’s clear there’s something out there for every kind of seller. Whether you’re just starting out, juggling multiple marketplaces, or laser-focused on fine-tuning your ad campaigns, these platforms offer ways to make sense of the data that drives your business. From tracking profits and customer behavior to streamlining product research and ad optimization, each tool brings its own angle to help you navigate the Amazon ecosystem without getting bogged down in spreadsheets or guesswork.

What stands out is how these tools cater to different needs-some lean hard into automation, others into deep dives on customer trends or competitor moves. Picking the right one comes down to what you’re prioritizing: maybe it’s saving time on repetitive tasks, or maybe it’s getting a clearer picture of your margins. Whatever your focus, these platforms aim to cut through the noise and give you actionable insights to keep your business moving forward.