Top Amazon Repricing Tools to Automate Pricing and Increase Sales

Selling on Amazon can feel like a constant tug-of-war with your competitors. Prices change by the hour, and keep up manually? Exhausting. That’s where Amazon repricing tools step in-they watch the market for you, adjust your prices in real time, and help you hit that sweet spot between profit and competitiveness. In this guide, we’ll break down the best repricing tools out there and show you how to pick one that actually makes your life easier.

1. WisePPC

We use WisePPC to keep a close eye on how our products are performing across different marketplaces, including Amazon and Shopify. It helps us understand what’s driving sales and where we might need to adjust our approach. The platform lets us track historical trends, monitor real-time performance, and make sense of the data without getting lost in spreadsheets or manual calculations.

Beyond just tracking, we can also manage advertising and inventory from one place. This means we can make quicker decisions about what to promote, when to restock, and how to adjust our listings. By combining these insights with reporting across multiple accounts, we stay on top of operations while keeping our strategies aligned with our goals.

Key Highlights:

• Analytics for historical and real-time performance
• Multi-channel support including Amazon and Shopify
• Inventory tracking and management
• Advertising optimization and multi-account reporting

Who it’s best for:

• Sellers managing multiple marketplaces
• Teams needing centralized data and reporting
• Businesses looking to align advertising, inventory, and pricing decisions

Contact Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• Instagram: www.instagram.com/wiseppc
• LinkedIn: www.linkedin.com/company/wiseppc

2. SellerSnap

SellerSnap focuses on helping sellers automate their pricing while keeping control over margins and inventory. They let users set a desired profit margin and calculate a minimum price that factors in Amazon fees, fulfillment costs, and operational expenses. The tool also supports creating custom repricing strategies tailored to different goals, whether it’s competing for the Buy Box or managing inventory turnover. Beyond pricing, it provides insights for replenishment decisions using sales velocity, lead times, and historical trends, alongside tracking advertising metrics like ACOS, CTR, and RoAS.

The platform aims to combine pricing automation with operational clarity, giving sellers a clearer picture of their overall Amazon business. It balances dynamic pricing with data-driven decisions so sellers can respond quickly to market changes without losing sight of profit margins or inventory needs.

Key Highlights:

• Calculates minimum prices based on fees and expenses
• Supports custom repricing strategies for different goals
• Offers insights for inventory replenishment
• Tracks advertising metrics alongside pricing

Who it’s best for:

• Sellers who want to combine repricing with inventory management
• Teams looking for data-driven insights on advertising and sales
• Businesses that need flexible strategies for Buy Box competition

Contact Information:

• Website: sellersnap.io
• Facebook: www.facebook.com/sellersnap.io
• Twitter: x.com/sellersnap_io
• LinkedIn: www.linkedin.com/company/seller-snap-inc.
• Instagram: www.instagram.com/sellersnap.io
• Address: 7455 Arroyo Crossing Parkway, Suite 220 Las Vegas, NV 89113, United States
• Phone: +1 (262) 735 5767

3. Informed Repricer

Informed Repricer is designed to help sellers maintain competitive pricing without constant manual adjustments. The platform continuously monitors the market and adjusts prices up or down based on opportunities to protect margins and respond to competitors. Its approach focuses on maximizing profits rather than just lowering prices, using automated features to prevent listings from entering price wars while ensuring prices stay within desired thresholds.

The software works in the background to keep listings aligned with market conditions, giving sellers the ability to set rules and rely on automated adjustments. It emphasizes a balance between competitiveness and profitability, helping sellers navigate fluctuations in the Amazon marketplace without needing to watch prices constantly.

Key Highlights:

• Continuous price monitoring and adjustments
• Focuses on protecting profit margins
• Automated features prevent price wars
• Allows rules-based pricing for flexibility

Who it’s best for:

• Sellers who want to maintain margins without constant oversight
• Teams managing multiple listings with dynamic pricing needs
• Businesses looking to automate routine repricing decisions

Contact Information:

• Website: www.informedrepricer.com
• Phone: (888) 598-0141

4. Repricer

Repricer centers on speed and responsiveness, updating prices in seconds to reflect market changes. It reacts when competitors adjust prices, run out of stock, or have shifts in ratings, recalculating and uploading new prices based on pre-set strategies. The platform accommodates sellers with any number of listings, ensuring that the Buy Box is constantly monitored without requiring manual intervention.

It’s designed to be easy to start using, with simple setups that can be refined over time. Repricer offers modes to test changes safely before applying them, letting sellers observe pricing trends and understand potential impacts without immediate commitment.

Key Highlights:

• Rapid price adjustments in response to market changes
• Handles large volumes of listings efficiently
• Offers safe testing mode for strategy experimentation
• Simple onboarding and setup process

Who it’s best for:

• Sellers with high-volume listings
• Teams needing quick reaction to competitors’ price changes
• Users who want to test pricing strategies without immediate risk

Contact Information:

• Website: www.repricer.com
• E-mail: [email protected]
• Facebook: www.facebook.com/repricer
• Twitter: x.com/repricer
• LinkedIn: www.linkedin.com/company/repricer-com
• Instagram: www.instagram.com/repricer
• Address: 345 Park Ave #1702, New York, NY 10154, United States
• Phone: +1 347 352 9715

5. Aura

Aura works as an automated repricing assistant that adapts to market changes in real time. It applies AI to determine optimal pricing strategies for each listing, adjusting prices within minimum and maximum thresholds to maintain competitiveness while protecting margins. The platform reduces the need for constant micromanagement, allowing sellers to focus on broader aspects of their Amazon business.

The tool combines automation with intelligence, learning from market behavior to adjust prices proactively. This approach helps sellers keep their pricing relevant without manually tracking every competitor, while still respecting business goals and limits on margins.

Key Highlights:

• AI-driven automated repricing in real time
• Maintains prices within set minimum and maximum thresholds
• Reduces manual oversight and micromanagement
• Learns from market behavior to adapt pricing strategies

Who it’s best for:

• Sellers who want hands-off automated repricing
• Teams managing multiple listings with variable competition
• Businesses aiming to protect margins while staying competitive

Contact Information:

• Website: goaura.com
• Facebook: www.facebook.com/useaura
• Twitter: x.com/useaura
• LinkedIn: www.linkedin.com/company/useaura
• Instagram: www.instagram.com/goaura

6. BQool

BQool uses AI and machine learning to continuously adjust prices based on competitive analysis. It collects data on listings, trains models for each ASIN, predicts price movements, and applies adjustments automatically. This approach allows the software to respond to the dynamics of the Amazon marketplace while tailoring decisions to individual products.

The platform focuses on combining data collection and machine learning to predict future pricing trends and adjust listings accordingly. It balances automation with targeted analysis so sellers can maintain competitiveness without constant monitoring, while the AI personalizes strategies for each item.

Key Highlights:

• AI-driven price prediction and adjustment
• Uses machine learning to analyze competitive environments
• Personalizes pricing strategies per ASIN
• Automates continuous repricing without manual oversight

Who it’s best for:

• Sellers who want AI-based automation for multiple listings
• Teams looking for predictive insights on pricing trends
• Businesses managing varied inventories needing individualized strategies

Contact Information:

• Website: www.bqool.com
• E-mail: [email protected]
• Facebook: www.facebook.com/BQool
• Twitter: x.com/bqool2011
• LinkedIn: www.linkedin.com/company/bqool-inc-
• Instagram: www.instagram.com/bqool_
• Phone: +1 650-396-2777

7. StreetPricer

StreetPricer focuses on AI-driven repricing across multiple sales channels, including Amazon, Walmart, eBay, Google Shopping, and web stores. Sellers can manage all channels from a single dashboard, setting up tailored strategies without needing separate subscriptions for each marketplace. The platform updates prices in real time, responding quickly to market changes and competitor activity, while considering margin protection.

It is designed for sellers handling high volumes of listings who want to streamline their repricing across multiple platforms. By centralizing control, StreetPricer allows users to react efficiently to market fluctuations while maintaining consistent pricing strategies across channels.

Key Highlights:

• Multichannel repricing for Amazon, Walmart, eBay, and more
• Single dashboard for managing multiple marketplaces
• Real-time AI-driven price adjustments
• Focus on maintaining margins while staying competitive

Who it’s best for:

• High-volume Amazon sellers
• Businesses selling across multiple channels
• Teams needing centralized repricing management

Contact Information:

• Website: streetpricer.com
• E-mail: [email protected]
• Facebook: www.facebook.com/streetpricer

8. SmartRepricer

SmartRepricer automates pricing for Amazon listings by monitoring market conditions and adjusting prices in real time. It focuses on helping sellers maintain competitiveness while aligning prices with target margins. The system is designed to handle multiple marketplaces and can adjust pricing strategies automatically to respond to changes in demand and competitor behavior.

The platform emphasizes a balance between sales performance and profitability. Sellers can rely on automated adjustments instead of constant manual oversight, while still keeping control over the rules that guide pricing decisions.

Key Highlights:

• Real-time automated pricing adjustments
• Supports multiple Amazon marketplaces
• Aligns prices with target profit margins
• Designed to maintain competitiveness in the Buy Box

Who it’s best for:

• Sellers looking for hands-off repricing
• Teams managing listings across multiple Amazon marketplaces
• Businesses aiming to protect margins while responding to market shifts

Contact Information:

• Website: www.smartrepricer.ai
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/threecolts
• Instagram: www.instagram.com/smartrepricer
• Address: 2093 Phila. Pike, DE
• Phone: +1 (201) 208-2792

9. ProfitProtectorPro

ProfitProtectorPro is an Amazon repricing tool designed to adjust product prices automatically using algorithmic strategies. It works by competing for the Buy Box and then modifying prices based on whether the seller holds that position. The tool aims to balance sales velocity with profitability, giving sellers an automated way to manage pricing without constant manual adjustments. Alongside repricing, it provides data visualizations and sales trend charts to help sellers track performance and make informed decisions.

Built with input from active Amazon sellers, the platform offers updates and feature improvements over time. It also gives users access to a community group where sellers can exchange experiences and tips. While the tool focuses heavily on repricing automation, its reporting and analytics features add a layer of decision support, making it a combined pricing and sales monitoring system.

Key Highlights:

• Algorithmic repricing that adapts based on Buy Box status
• Sales analysis charts for tracking trends
• Ongoing platform updates included without extra cost
• Built by experienced Amazon sellers
• Community access for peer discussions

Who it’s best for:

• Amazon sellers who want automated price adjustments
• Sellers looking to combine repricing with sales analytics
• Those who value input from an active seller community
• Users who prefer software that evolves with regular updates

Contact Information:

• Website: www.profitprotectorpro.com
• Address: 83-89 Phoenix Street, Sutton-In-Ashfield, Nottinghamshire, NG17 4HL

10. Feedvisor

Feedvisor uses AI and machine learning to adjust pricing and inform inventory-aware decisions on Amazon and Walmart. It combines data analysis with a team of experts to help sellers optimize performance across listings, campaigns, and sales channels. The platform considers broader strategic factors, using analytics to guide pricing and inventory decisions rather than just reacting to competitor prices.

The system is designed for sellers looking for a data-driven approach to marketplace management. It provides insights and guidance that can support both automated and strategic pricing decisions, helping sellers maintain competitiveness while planning for growth.

Key Highlights:

• AI and machine learning-driven pricing
• Integrates pricing decisions with inventory and campaign data
• Supports Amazon and Walmart marketplaces
• Combines automated suggestions with strategic guidance

Who it’s best for:

• Sellers managing both Amazon and Walmart listings
• Teams needing data-driven insights for pricing and inventory
• Businesses looking to integrate strategy with automation

Contact Information:

• Website: feedvisor.com
• E-mail: [email protected]
• Facebook: www.facebook.com/feedvisor
• Twitter: x.com/feedvisor
• LinkedIn: www.linkedin.com/company/feedvisor
• Instagram: www.instagram.com/feedvisor_
• Address: 122 Grand Street, Suite 23, New York, NY 10013
• Phone: 347-803-2758

Conclusion

Amazon repricing tools can feel a bit like having a really sharp assistant who never sleeps. They keep track of competitor prices, market shifts, and inventory changes so we don’t have to watch every listing manually. At the same time, they give us a clearer view of how pricing decisions affect sales and margins, which makes managing a busy storefront a lot less stressful.

While no tool is a magic fix, using one consistently can help us respond faster, protect our margins, and make more informed decisions. It’s really about having the right support to handle the repetitive, number-heavy work so we can focus on the bigger picture-like growing our business, experimenting with strategies, or just keeping things running smoothly without feeling like we’re constantly chasing the market.