Best Amazon Reporting Tools to Boost Your Sales and Insights
Running a successful Amazon business requires sharp insights into your sales, inventory, and customer behavior. The right Amazon reporting tools help sellers track performance, uncover trends, and make data-driven decisions to grow their store. In this article, we explore the best tools available to simplify and enhance your Amazon reporting process.
1. WisePPC
We provide a platform that helps businesses analyze and improve their marketplace performance, including Amazon sales and advertising. Our tools allow us to track key sales and ad metrics in real time, giving us a clear view of how campaigns are performing. We focus on providing detailed insights so that we can make informed decisions to adjust and optimize strategies effectively.
Our system supports managing multiple campaigns at once through bulk updates, which saves time and increases efficiency. We also gather granular data, such as hourly performance for each ad placement and target, which helps us pinpoint exactly where adjustments are needed to boost sales and improve advertising outcomes.
Key Highlights:
- Verified Amazon Ads partner integration
- Real-time tracking of sales and ad performance
- Bulk campaign and target management
- Hourly detailed analytics per target and ad placement
- Flexible filters for customized data views
Services:
- Amazon sales and advertising analytics
- Cross-channel performance monitoring
- Campaign management and bulk editing
- Historical performance reporting
- Custom dashboard creation and reporting tools
Contact and Social Media Information:
- Website: wiseppc.com
- Facebook: www.facebook.com/people/Wise-PPC/61573154427547
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. SellerApp
SellerApp is an Amazon analytics platform that combines data, technology, and artificial intelligence to help e-commerce brands grow their business with data-driven insights and tools. The platform offers a comprehensive suite of features designed to assist sellers in optimizing their Amazon operations. SellerApp provides tools for product research, keyword analysis, and advertising management, enabling users to make informed decisions and improve their sales performance.
The platform’s product research tools allow sellers to identify profitable product opportunities by analyzing market trends and competition. Keyword analysis features help in discovering high-converting keywords to enhance product visibility. Additionally, SellerApp’s advertising management tools assist in optimizing PPC campaigns, tracking performance, and maximizing return on investment.
Key Highlights:
- Comprehensive suite of Amazon analytics tools
- AI-driven insights for product and keyword research
- Advertising management and optimization features
- Real-time performance tracking and reporting
- User-friendly interface with customizable dashboards
Contact and Social Media Information:
- Website: www.sellerapp.com
- E-mail: [email protected]
- Facebook: www.facebook.com/sellerapp
- Twitter: x.com/SellerApp_Inc
- LinkedIn: www.linkedin.com/company/sellerapp
- Instagram: www.instagram.com/sellerapp_insta
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
- Phone: +1-737-225-3338
3. AgencyAnalytics
AgencyAnalytics offers an Amazon Ads reporting tool that provides a full view of clients’ Amazon ad spend, clicks, and sales. The platform brings essential campaign insights together, making it easy to optimize performance. Users can transform complex metrics into clear, client-friendly reports that reveal what’s working and where improvements are needed.
The Amazon Ads reporting tool integrates with Amazon Ads to provide in-depth campaign analytics, keyword performance, and other key metrics. It allows users to monitor PPC metrics such as clicks, conversions, and units sold, helping to track campaign performance and make data-driven decisions.
Key Highlights:
- Integration with Amazon Ads for comprehensive campaign insights
- In-depth analytics for clicks, conversions, and sales
- Customizable and client-friendly reporting
- Automated reporting to streamline workflow
- User-friendly interface for easy navigation
Contact and Social Media Information:
- Website: agencyanalytics.com
- E-mail: [email protected]
- Facebook: www.facebook.com/AgencyAnalytics
- Twitter: x.com/agencyanalytics
- LinkedIn: ca.linkedin.com/company/agencyanalytics
- Instagram: www.instagram.com/agencyanalytics
- Address: 134 Peter Street, Suite 1302 Toronto, ON, Canada M5V 2H2
4. InetSoft
InetSoft’s Amazon reporting tool is a business intelligence application that runs on AWS, offering maximum self-service capabilities. The platform is designed to provide interactive dashboards and visual analytics for Amazon sellers. InetSoft’s reporting application allows users to create customized reports and dashboards, enabling them to analyze and visualize their Amazon data effectively.
The tool supports data mashup capabilities, allowing users to combine data from multiple sources for comprehensive analysis. InetSoft’s platform is known for its ease of deployment and user-friendly interface, making it accessible for users with varying levels of technical expertise.
Key Highlights:
- AWS-based platform for scalable reporting
- Interactive dashboards and visual analytics
- Data mashup capabilities for comprehensive analysis
- Self-service features for customized reporting
- User-friendly interface with easy deployment
Contact and Social Media Information:
- Website: www.inetsoft.com
- Facebook: www.facebook.com/inetsofttechnology
- Twitter: x.com/InetSoftTech
- LinkedIn: www.linkedin.com/company/inetsoft
- Phone: +1.732.424.0400
5. Two Minute Reports
Two Minute Reports is a specialized tool that seamlessly integrates Amazon Seller Central accounts with Google Sheets or Looker Studio, allowing users to create custom sales reports or utilize pre-built templates. The platform is designed to simplify the reporting process for Amazon sellers, enabling them to generate detailed sales reports quickly and efficiently.
The tool provides automated reporting capabilities, reducing the time and effort required to compile and analyze sales data. By integrating with Google Sheets and Looker Studio, Two Minute Reports offers flexibility in data visualization and reporting, catering to the needs of various users.
Key Highlights:
- Integration with Amazon Seller Central for seamless data access
- Automated reporting to save time and effort
- Customizable reports and pre-built templates
- Compatibility with Google Sheets and Looker Studio
- User-friendly interface for easy setup and use
Contact and Social Media Information:
- Website: twominutereports.com
6. Sellerboard
Sellerboard offers a reporting and analytics tool that helps Amazon sellers monitor sales, fees, refunds, advertising costs, and net profit at a glance. Their platform includes various scheduled reports – like orders, product dashboards, ad performance, repeat customers, and stock history – so they can stay informed without pulling data manually. They also provide chart, trends, and P&L views to understand metrics over time and spot areas to act on.
They support alerting for critical events, such as listing changes, brand or category updates, fee adjustments, Buy Box loss, negative feedback, low stock, or restock triggers. The tool also includes an autoresponder for review requests via automated emails, and allows customization of alerts and roles to control access.
Key Highlights:
- Scheduled reports: orders, product, advertising, repeat buyers, stock history
- Chart, trends, P&L views for time-based analysis
- Alerts for listing changes, fees, Buy Box, feedback, inventory
- Autoresponder for review campaigns
- Custom roles and access rights
Contact and Social Media Information:
- Website: sellerboard.com
- E-mail: [email protected]
- Facebook: www.facebook.com/sellerboard
- Twitter: x.com/sellerboard
- Instagram: www.instagram.com/sellerboard.official
7. Gorilla ROI
Gorilla ROI provides an analytics tool that connects with Amazon to deliver real-time data on sales performance, revenue trends, customer behavior, and brand analytics. The platform includes customizable templates and advanced analytics that help them review market basket details, demographics, search terms, pricing trends, and competitor behavior. Insights from Amazon Brand Analytics are used to refine keywords and campaigns.
Their setup works with Google Sheets and Looker Studio to present Amazon data in familiar dashboards. They offer metrics like CTR, AOV, ROAS, volume, and repricing comparisons to help contextualize ad and pricing strategies.
Key Highlights:
- Real-time Amazon sales and customer behavior data
- Integration with Brand Analytics: search terms, demographics, basket analysis
- Customizable report templates
- Connects to Google Sheets and Looker Studio
- Tracks ad performance metrics and repricing views
Contact and Social Media Information:
- Website: www.gorillaroi.com
- E-mail: [email protected]
8. Jungle Scout
Jungle Scout provides a sales analytics module that lets users track real-time and historical sales, fees, profit, ROI, revenue, unit sales, and net margins via dashboards or product-level reports. AI Assist analyzes profit data (revenue, COGS, fees) and generates financial insights to flag cost-saving or growth opportunities.
They allow per-ASIN or SKU drill-downs into performance, including PPC campaign results, refunds, reimbursements, and FBA metrics. Additional tools like Inventory Manager forecast stock needs and help avoid stockouts or excess fees. Their Chrome extension also surfaces demand and profit info directly on Amazon pages.
Key Highlights:
- Multi-product and product-level sales/profit dashboards
- AI-generated profit analysis and optimization suggestions
- Tracks fees, refunds, reimbursements, COGS
- Inventory forecasting and stock-out prevention
- Chrome extension for on-page market insights
Contact and Social Media Information:
- Website: www.junglescout.com
- E-mail: [email protected]
- Facebook: www.facebook.com/amazonjunglescout
- Twitter: x.com/junglescout
- LinkedIn: www.linkedin.com/company/junglescout
- Instagram: www.instagram.com/junglescout_
- Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661
9. SellerLegend
SellerLegend offers a unified dashboard that displays sales, revenue, orders, inventory, profits, COGS, PPC, and more. Users can customize views with widgets spanning marketplace, product, and customer metrics. They also support automated reporting and alerting to minimize repetitive manual work.
Their platform includes tools for FBA storage management, including shipment tracking, storage fee breakdowns, and restocking recommendations. They also expose data on ads, COGS, guest access via API, and manage user permissions for team members.
Key Highlights:
- Near-real-time dashboard with customizable widgets
- Automated reporting and task automation
- FBA storage and shipment analytics
- Amazon Ads performance tracking
- API support and role-based access control
Contact and Social Media Information:
- Website: sellerlegend.com
- E-mail: [email protected]
- Facebook: www.facebook.com/SellerOracle
- Twitter: x.com/SellerLegend
- LinkedIn: www.linkedin.com/company/sellerlegend
- Instagram: www.instagram.com/sellerlegendltd
- Address: 5 Masters Orchard Wattons Lane Southam CV47 0JD UK
- Phone: +44 7767 340 838
10. Reporting Ninja
Reporting Ninja provides a platform focused on Amazon Ads reporting that lets users visualize campaign data through drag-and-drop editors. They offer custom reports for sponsored brands and display ads, breaking them down by campaign, ad group, ASIN, keyword, and placement. Reports can include video or non-video creatives, with visual widgets tailored to user needs. Users can schedule these reports to run weekly or monthly and have them emailed automatically.
They allow customization of branding elements like logos, fonts, and colors to maintain consistency. The editor supports filters and custom widgets to fine-tune reports, helping users track ad tactics and placements over time. The goal is to centralize Amazon Ads data into easily interpreted templates while automating delivery.
Key Highlights:
- Visual report builder with drag-and-drop functionality
- Detailed breakdowns by campaign, ad group, ASIN, keyword, and placement
- Separate insights for sponsored brands and display ads
- Scheduled report automation via email
- Custom branding with logo, colors, and fonts
Contact and Social Media Information:
- Website: www.reportingninja.com
- E-mail: [email protected]
- Facebook: www.facebook.com/reportingninja
- Twitter: x.com/reportingninja
- LinkedIn: www.linkedin.com/company/reporting-ninja
11. AMA‑X
AMA‑X offers an Amazon Seller reporting tool with intuitive dashboards that surface key performance metrics. The dashboards are fully customizable, and users can select the metrics most relevant to their business goals. They also offer alerting features that notify users of important changes, such as sales drops or listing issues.
Their automated report delivery system sends scheduled reports directly to users’ inboxes. Critical changes are flagged through alerts, helping users stay aware of trends without manually checking their dashboards. The tool is designed to bring together fragmented Amazon data and present it in a centralized location, making it easier to monitor account health.
Key Highlights:
- Customizable dashboards with clear visualizations
- Automated report scheduling to inbox
- Alerts for key events and performance shifts
- Centralized view combining fragmented data
- Straightforward user experience
Contact and Social Media Information:
- Website: www.ama-x.com
- E-mail: [email protected]
- Address: Viktualienmarkt 8 80331 München Deutschland
12. Goat Consulting
Goat Consulting offers a tailored reporting service built on Google Data Studio, combining Seller Central and Vendor Central data for strategic insights. Users receive payment breakdowns, transaction details, and operational reports covering orders, sales, inventory, and advertising. The service is designed to track performance against defined goals and help guide improvements.
Their reports include managerial dashboards that show trends and exceptions across key metrics. They update these reports regularly, aiming to give clients a clear view of their Amazon business performance. The emphasis is on using current data to assess account health and inform action plans.
Key Highlights:
- Google Data Studio dashboards covering sales, payments, inventory, and ads
- Regular updates for performance tracking
- Payment reports with order-level breakdowns
- Strategy‑focused managerial dashboards
- Reporting built around client goals and metrics
Contact and Social Media Information:
- Website: www.goatconsulting.com
- Address: 5100 W 36th St #16126 Minneapolis, MN 55416
13. DataHawk
DataHawk offers a cloud-based analytics platform designed for Amazon sellers, vendors, and consultants to monitor and optimize performance. Their system enables users to track product and keyword rankings, sales rank changes, pricing, reviews, and Buy Box metrics. It also supports customizable alerts when key metrics shift, and it allows comparisons of organic rank and listing details across multiple products, giving users a clear view of their competitive position.
Their platform connects to external BI tools like Power BI, Google Sheets, Snowflake, and BigQuery, offering flexibility in data handling and reporting. AI-powered features help automate data hygiene, highlight anomalies, and recommend actions, while users retain full control over data export and integration.
Key Highlights:
- Tracks product and keyword performance, BSR, pricing, and reviews
- Customizable alerts on listing changes and ranking shifts
- Integrates with BI tools and cloud data warehouses
- AI-driven anomaly detection and action guidance
- Full data export with flexible access options
Contact and Social Media Information:
- Website: datahawk.co
- Facebook: www.facebook.com/datahawkco
- Twitter: x.com/datahawkco
- LinkedIn: www.linkedin.com/company/datahawk-technologies
- Address: 31 Rue Vivienne 75002 Paris, France
14. Perpetua
Perpetua focuses on Amazon advertising by offering a platform that tracks PPC and DSP campaign performance across sponsored products, brands, display, and Amazon DSP ads. The platform includes real-time dashboards showing metrics such as ROAS, CPC and click-through rates. They also support automated bid optimization, budget pacing, hourly reporting, and keyword harvesting, aiming to streamline campaign management.
Their system supports custom report creation and comparison over date ranges, along with scheduling and team-level dashboards. Features like audience targeting, dayparting controls, and cross-channel performance tracking help users align reporting to both on-Amazon ads and off-Amazon DSP activity.
Key Highlights:
- Tracks PPC and DSP metrics across ad formats in real time
- Automated bid and budget optimization
- Hourly data insights and dayparting controls
- Custom reporting with date-range comparisons
- Combines sponsored ads and DSP performance views
Contact and Social Media Information:
- Website: perpetua.io
- E-mail: [email protected]
- Facebook: www.facebook.com/perpetualabs
- Twitter: x.com/PerpetuaLabs
- LinkedIn: www.linkedin.com/company/perpetua-labs
- Instagram: www.instagram.com/perpetua.io
- Address: 36 Maplewood Ave Portsmouth, NH 03801
15. HelloProfit
HelloProfit provides a tool that pulls data from Amazon Seller Central into centralized dashboards displaying sales, profits, ads, refunds, and order-level insights. Users can search and tag orders, view repeat buyer trends, monitor refunds and promotions, and drill into per-ASIN profitability and fees.
Their platform also supports multiple merchant accounts and syncs data in near real time. Users receive instant alerts for sales velocity, lost Buy Box, or other critical account events. Reporting features include payout breakdowns by SKU/ASIN and detailed PPC metrics for campaign, ad, keyword, and search term levels.
Key Highlights:
- Unified dashboards for sales, profit, refunds, ads, and promotions
- Searchable order and customer insights, including repeat buyers
- Multi-account support with near real-time data syncing
- Instant alerts for key events like Buy Box loss or sales spikes
- Detailed payout and PPC reporting by SKU and ad level
Contact and Social Media Information:
- Website: helloprofit.com
- Facebook: www.facebook.com/helloprofit
- Address: 13400 Route 59 Suite 116-227 Plainfield, IL 60585
Conclusion
Choosing the right Amazon reporting tool depends on what data sellers want to focus on and how they prefer to analyze it. Some tools specialize in advertising metrics, others focus on profit tracking, and some offer broader insights into product performance, keyword rankings, and customer behavior. Many tools also integrate with third-party platforms, which helps streamline reporting and decision-making across teams.
Using these tools regularly helps sellers monitor trends, spot issues early, and adjust strategies based on real performance data. Whether managing a single brand or multiple accounts, reliable reporting tools can support clearer insights and more informed decisions in a fast-moving marketplace like Amazon.
