Top Amazon PPC Tools to Streamline Your Ad Campaigns
Running ads on Amazon can feel like a full-time job – tweaking bids, digging through keyword reports, and tracking performance metrics. Amazon PPC tools simplify these tasks by automating processes like bid adjustments and keyword research. This article covers the best tools available, their features, and how they can help sellers manage campaigns more efficiently.
1. WisePPC
We, WisePPC, offer software for managing advertising campaigns on Amazon, Shopify, and other marketplaces. Our platform automates bid optimization, keyword management, and campaign analysis through integration with Amazon Ads API and Amazon Marketing Stream. It supports Sponsored Products, Sponsored Brands, and Sponsored Display ads. Users can track metrics such as ACoS, clicks, and sales, with tools for bulk editing campaigns.
Our software provides analytics with historical data retained beyond Amazon’s standard limit, along with charts for analyzing trends. We include tools for segmenting data by campaign type, bid strategy, and match type. The platform integrates with Amazon Seller Central and offers features like gradient-based metric highlighting and placement performance analysis. We also provide resources, including a blog and beta access for testing new features.
Key Highlights
- Automates bid optimization and keyword management
- Supports Sponsored Products, Brands, and Display ads
- Stores historical data for long-term analysis
- Provides analytics with segmentation and charts
- Integrates with Amazon Seller Central
Contact and Social Media Information
- Website: wiseppc.com
- Facebook: www.facebook.com/wiseppc
- LinkedIn: www.linkedin.com/company/wiseppc
- Instagram: www.instagram.com/wiseppc
2. SellerApp
SellerApp provides software for Amazon sellers to manage and optimize PPC campaigns. The platform includes tools for product research, keyword analysis, and advertising automation. It uses AI to adjust bids and target keywords based on campaign performance data. Sellers can access analytics dashboards to monitor ad spend, revenue, and other metrics across campaigns.
The tool offers features like negative keyword optimization and custom rules to refine ad strategies. It also includes free tools such as an FBA calculator and Amazon keyword tool. SellerApp integrates with Amazon Seller Central for campaign management and provides resources like webinars and case studies for sellers.
Key Highlights
- Automates bid adjustments and keyword targeting
- Provides analytics dashboards for campaign performance
- Includes free tools like FBA calculator and keyword tool
- Offers custom rules for campaign optimization
- Integrates with Amazon Seller Central
Contact and Social Media Information
- Website: www.sellerapp.com
- Email: [email protected]
- Facebook: www.facebook.com/sellerapp
- LinkedIn: www.linkedin.com/company/sellerapp
- Twitter: x.com/SellerApp_Inc
- Instagram: www.instagram.com/sellerapp_insta
- Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
- Phone Number: 17372253338
3. Helium 10
Helium 10 offers a suite of tools for Amazon sellers, including Adtomic for PPC campaign management. The platform automates tasks like bid adjustments and keyword harvesting. It provides analytics to track campaign performance and allows sellers to set custom rules for ad optimization. Helium 10 also includes tools for product and keyword research.
The software supports Sponsored Products, Sponsored Brands, and Sponsored Display ads. Sellers can use templates for campaign creation or customize settings manually. Data updates are available in the analytics section, covering metrics like clicks, impressions, and conversions. The platform integrates with Amazon Seller Central and TikTok Shop.
Key Highlights
- Automates bid adjustments and keyword harvesting
- Supports Sponsored Products, Brands, and Display ads
- Provides analytics for campaign performance tracking
- Offers templates and custom rules for campaign setup
- Integrates with Amazon Seller Central and TikTok Shop
Contact and Social Media Information
- Website: www.helium10.com
- Facebook: www.facebook.com/Helium10Software
- LinkedIn: www.linkedin.com/company/helium10
- Twitter: x.com/H10Software
- Instagram: www.instagram.com/helium10software
4. Jungle Scout
Jungle Scout provides tools for Amazon sellers, including features for PPC campaign management. The platform offers analytics to track ad performance and optimize campaigns. It includes tools for keyword research and product research, helping sellers identify high-demand keywords and products. The Cobalt suite is designed for larger brands and agencies.
The software supports campaign optimization through data insights and integrates with Amazon Seller Central. It provides access to consumer trends and market intelligence. Jungle Scout also offers resources like reports and guides to help sellers refine their advertising strategies.
Key Highlights
- Tracks ad performance with analytics
- Includes tools for keyword and product research
- Provides consumer trends and market intelligence
- Integrates with Amazon Seller Central
- Offers resources like reports and guides
Contact and Social Media Information
- Website: www.junglescout.com
- Facebook: www.facebook.com/amazonjunglescout
- LinkedIn: www.linkedin.com/company/junglescout
- Twitter: x.com/junglescout
- Instagram: www.instagram.com/junglescout_
- Address: 2021 E 5th St., Suite 150 Austin, TX 78702
5. PPC Entourage
PPC Entourage provides software for managing Amazon PPC campaigns. The platform supports Sponsored Products, Sponsored Brands, Sponsored Display, and Video ads. It includes tools for bid automation, keyword research, and negative keyword management. The Bulk Engine feature allows users to manage multiple campaigns simultaneously, adjusting bids, budgets, and search terms. The software integrates with Amazon’s Advertising API and Selling Partner API for data access.
The platform offers customizable reports to track campaign performance, including metrics like clicks, impressions, and ACoS. Smart Pilot automates tasks such as day-parting and bid adjustments based on performance data. Users can access a 7-day free trial, with pricing based on a percentage of monthly ad spend. PPC Entourage also provides resources like blogs and a community data tool for campaign insights.
Key Highlights
- Supports Sponsored Products, Brands, Display, and Video ads
- Automates bid adjustments and day-parting with Smart Pilot
- Provides customizable reports for campaign performance
- Includes Bulk Engine for managing multiple campaigns
- Integrates with Amazon Advertising and Selling Partner APIs
Contact and Social Media Information
- Website: www.ppcentourage.com
- Email: [email protected]
- Facebook: www.facebook.com/PPCEntourage
- LinkedIn: www.linkedin.com/company/ppc-entourage
- Twitter: x.com/PPCEntourage
6. Perpetua
Perpetua offers software for optimizing PPC campaigns on Amazon, Walmart, and other marketplaces. The platform automates campaign creation, bid adjustments, and keyword targeting based on user-defined goals like growth or profitability. It supports Sponsored Products, Sponsored Brands, and Sponsored Display ads. Users can set target ACoS and budgets, with the system making real-time adjustments to meet these goals.
The software provides analytics for tracking ad performance across multiple channels. It includes market intelligence reports to monitor product performance and category trends. Perpetua allows users to create custom reports and offers tools for negative keyword management. The platform integrates with Amazon Seller Central and provides resources like blogs and case studies for sellers.
Key Highlights
- Automates campaign creation and bid adjustments
- Supports Sponsored Products, Brands, and Display ads
- Provides market intelligence and custom reporting
- Allows negative keyword management
- Integrates with Amazon Seller Central
Contact and Social Media Information
- Website: perpetua.io
- Email: [email protected]
- Facebook: www.facebook.com/perpetualabs
- LinkedIn: www.linkedin.com/company/perpetua-labs
- Twitter: x.com/PerpetuaLabs
- Instagram: www.instagram.com/perpetua.io
- Address: 36 Maplewood Ave, Portsmouth, NH 03801
7. Teikametrics
Teikametrics provides an AI-driven platform for managing PPC campaigns on Amazon, Walmart, TikTok, and Hiive. The software automates bid adjustments based on data points like seasonality and product categories. It supports Sponsored Products, Sponsored Brands, and other ad types. Users can set ACoS limits and other constraints to align campaigns with business goals.
The platform includes tools for inventory management and multichannel feed optimization. It provides analytics to track performance metrics and monitor campaign progress. Teikametrics offers self-service, managed, and agency plans to suit different user needs. Resources like case studies and blogs are available to support sellers in refining their ad strategies.
Key Highlights
- Automates bid adjustments using AI
- Supports ads on Amazon, Walmart, TikTok, and Hiive
- Includes inventory and multichannel feed optimization
- Provides performance analytics and custom reports
- Offers self-service, managed, and agency plans
Contact and Social Media Information
- Website: www.teikametrics.com
- Email: [email protected]
- Facebook: www.facebook.com/Teikametrics
- LinkedIn: www.linkedin.com/company/teikametrics
- Twitter: x.com/Teikametrics
8. ZonTools
ZonTools provides software for managing Amazon PPC campaigns for sellers and Merch by Amazon users. The platform automates tasks like bid adjustments, keyword selection, and campaign optimization using AI technology. It supports Sponsored Product, Sponsored Brand, and Sponsored Display ads. Users can manage multiple Amazon seller accounts within a single dashboard and set custom rules for campaign automation.
The software includes tools like Keyword Miner for finding new keywords and Term-Inator for adding negative keywords to reduce wasted ad spend. It offers reporting features to track metrics such as ACoS, sales, and ROaS. ZonTools provides a trial for a small fee and integrates with Amazon Seller Central. Resources like tutorials and strategy calls are available to assist users.
Key Highlights
- Automates bid adjustments and keyword management
- Supports Sponsored Product, Brand, and Display ads
- Includes tools for keyword discovery and negative keyword automation
- Provides reporting for ACoS, sales, and ROaS
- Integrates with Amazon Seller Central for campaign management
Contact and Social Media Information
- Website: www.zon.tools
- Email: [email protected]
- Facebook: www.facebook.com/Zon.Tools
- LinkedIn: www.linkedin.com/company/zon-tools
- Twitter: x.com/zontools
9. Pacvue
Pacvue offers a platform for managing PPC campaigns across multiple marketplaces, including Amazon, Walmart, and Instacart. The software automates bid adjustments, keyword targeting, and campaign optimization. It supports Sponsored Products, Sponsored Brands, and Amazon DSP ads. Users can access tools for digital shelf optimization and inventory management alongside advertising features.
The platform provides analytics to track campaign performance and market trends. It allows users to create custom reports and integrate first-party and third-party data for campaign insights. Pacvue includes resources like guides and webinars to support sellers. The software integrates with Amazon Seller Central and other marketplace APIs for unified campaign management.
Key Highlights
- Automates bids and keywords across multiple marketplaces
- Supports Sponsored Products, Brands, and Amazon DSP ads
- Provides analytics for campaign and market performance
- Includes tools for digital shelf and inventory management
- Integrates with Amazon Seller Central and other APIs
Contact and Social Media Information
- Website: pacvue.com
- Email: [email protected]
- Facebook: www.facebook.com/pacvuecorp
- LinkedIn: www.linkedin.com/company/pacvue
- Twitter: x.com/Pacvue
- Instagram: www.instagram.com/pacvuecorp
- Address: 500 Technology Drive, Ste 450 Irvine, CA 92613
10. Ad Badger
Ad Badger provides software for managing Amazon PPC campaigns. The platform automates bid optimization and keyword management to improve campaign performance. It supports Sponsored Products, Sponsored Brands, and Sponsored Display ads. Users can set target ACoS goals, and the software adjusts bids based on conversion data.
The platform includes a negative keyword tool to identify and block underperforming keywords. It offers analytics to track campaign metrics like clicks, impressions, and ACoS. Ad Badger provides resources such as a podcast and guides to help sellers refine their strategies. The software integrates with Amazon Seller Central for campaign management.
Key Highlights
- Automates bid optimization based on conversion data
- Supports Sponsored Products, Brands, and Display ads
- Includes negative keyword automation tool
- Provides analytics for campaign performance tracking
- Integrates with Amazon Seller Central
Contact and Social Media Information
- Website: www.adbadger.com
- Facebook: www.facebook.com/AdBadgerDen
- LinkedIn: www.linkedin.com/company/adbadger
- Twitter: x.com/AdBadgerApp
- Instagram: www.instagram.com/adbadgerden
11. Sellozo
Sellozo offers software and managed services for Amazon PPC campaign management. The platform automates bid adjustments, keyword harvesting, and campaign optimization using AI technology. It supports Sponsored Products, Sponsored Brands, and Sponsored Display ads. The Campaign Studio feature allows users to create campaigns with a drag-and-drop interface, while dayparting adjusts bids based on time-of-day performance.
The software provides analytics to track campaign metrics like ACoS and sales. It includes a repricer tool for adjusting product prices and custom scripts for advanced automation. Sellozo offers flat-fee pricing with no long-term contracts and integrates with Amazon Seller Central. Resources such as blogs and success stories are available to support users.
Key Highlights
- Automates bids, keywords, and campaign optimization
- Supports Sponsored Products, Brands, and Display ads
- Includes Campaign Studio and dayparting features
- Provides repricer and custom script tools
- Integrates with Amazon Seller Central
Contact and Social Media Information
- Website: www.sellozo.com
- Facebook: www.facebook.com/sellozo
- LinkedIn: www.linkedin.com/company/sellozo
- Twitter: x.com/sellozoofficial
- Instagram: www.instagram.com/sellozoofficial
12. Quartile
Quartile provides a platform for managing PPC campaigns across Amazon, Walmart, Google, and other channels. The software uses AI to automate bid adjustments, keyword targeting, and campaign optimization. It supports Sponsored Products, Sponsored Brands, Sponsored Display, and other ad types. Users can access real-time data to adjust bids and placements hourly based on performance.
The platform offers analytics to track campaign performance and provides insights into market trends and competitor data. It includes managed services with a team assigned to each user for strategy and optimization. Quartile integrates with Amazon Seller Central and other marketplace APIs. Resources like blogs and case studies are available to assist sellers.
Key Highlights
- Automates bids and keywords across multiple channels
- Supports Sponsored Products, Brands, and Display ads
- Provides real-time data and hourly bid adjustments
- Includes managed services with dedicated team support
- Integrates with Amazon Seller Central and other APIs
Contact and Social Media Information
- Website: www.quartile.com
- Email: [email protected]
- LinkedIn: www.linkedin.com/company/quartiledigital
- Instagram: www.instagram.com/quartiledigital
- Address: 101 Park Avenue, Suite 2504 New York, NY 10178
- Phone Number: +1 (646) 760-6621
13. BidX
BidX provides software for managing PPC campaigns on Amazon, Walmart, and external channels like Google and Instagram. The platform automates keyword optimization, bid adjustments, and campaign creation using AI technology. It supports Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP ads. Users can create campaigns with a campaign creator tool and access ChatGPT-powered keyword suggestions.
The software offers analytics to track campaign performance and customer journey insights through Amazon Marketing Cloud. It includes tools for display and video ad management and retargeting across platforms. BidX provides self-service and managed service plans and integrates with Amazon Seller Central. Resources like blogs and success stories are available to assist users.
Key Highlights
- Automates keyword optimization and bid adjustments
- Supports Sponsored Products, Brands, Display, and DSP ads
- Includes campaign creator and ChatGPT keyword suggestions
- Provides analytics via Amazon Marketing Cloud
- Integrates with Amazon Seller Central and external channels
Contact and Social Media Information
- Website: www.bidx.io
- Email: [email protected]
- Facebook: www.facebook.com/getBidX
- LinkedIn: www.linkedin.com/company/getbidx
- Twitter: x.com/getBidX
- Instagram: www.instagram.com/getbidx
- Phone Number: +49 (0) 6151 152 40 60
14. Stackline
Stackline provides a platform for managing PPC campaigns and commerce analytics across Amazon, Walmart, and other retailers. The software automates retail media campaigns, bid adjustments, and keyword targeting. It supports Sponsored Products, Sponsored Brands, and other ad types. The Atlas feature offers market intelligence to track category performance and competitor metrics.
The platform includes analytics for shopper behavior, market share, and campaign performance. It provides tools for digital shelf optimization, content automation, and multi-retailer CRM. Stackline integrates with Amazon Seller Central and offers resources like blogs and shopper analytics reports. The Beacon feature unifies omnichannel data for forecasting and performance insights.
Key Highlights
- Automates retail media campaigns and bid adjustments
- Supports Sponsored Products, Brands, and other ads
- Provides market and shopper intelligence analytics
- Includes digital shelf and content automation tools
- Integrates with Amazon Seller Central
Contact and Social Media Information
- Website: www.stackline.com
- LinkedIn: www.linkedin.com/company/stackline
- Twitter: x.com/stacklinehq
- Instagram: www.instagram.com/stackline_hq
Conclusion
Amazon PPC tools simplify the process of managing ad campaigns by handling tasks like bid adjustments, keyword research, and performance tracking. Each platform we’ve covered offers features tailored to different needs, from AI-driven automation to in-depth analytics across multiple marketplaces. These tools let sellers focus on growing their business while keeping ads efficient and data-driven. Choosing the right one depends on your campaign goals, budget, and the platforms you sell on.
