Top Amazon FBA Analytics Software to Track and Scale Performance

Running an Amazon FBA business can feel like juggling a dozen moving parts at once – listings, inventory, ad campaigns, and profit margins that shift by the day. The trick to staying ahead isn’t working harder; it’s seeing clearly. That’s where analytics software comes in. Good FBA analytics tools do more than just show numbers. They connect the dots: from ad spend and keyword performance to inventory turnover and real profit margins. Whether you’re scaling fast or just starting out, the right software gives you the kind of visibility that turns guesswork into smart, confident decisions.

In this list, we’ll look at some of the most reliable Amazon FBA analytics platforms that sellers actually use to keep their operations lean, efficient, and profitable.

1. WisePPC

We built WisePPC as an Amazon FBA analytics software to help sellers see the full picture of their advertising and sales performance. Our goal is simple – to give you the kind of clarity that turns raw data into decisions you can actually use. With all your key metrics in one place, you can track how campaigns, keywords, and placements perform over time. By combining advanced analytics, automation, and long-term data tracking, we make it easier to understand what truly drives results: from optimizing bids to identifying long-term trends that Amazon’s own tools often overlook.

Everything in WisePPC is designed to simplify campaign management and help you act faster. You can apply bulk changes, adjust bids and budgets right from the dashboard, and use precise filters to focus on what really matters. Our charts visualize performance across multiple metrics, helping you spot patterns, compare strategies, and fine-tune ad spend with confidence. We want every Amazon FBA seller using WisePPC to feel in control – equipped with insights that support smarter, data-backed growth.

Key Highlights:

• Amazon FBA analytics software combining advertising and sales data
• Long-term historical tracking for deeper trend analysis
• Bulk editing, inline adjustments, and advanced filters
• Visual charts connecting ad performance to business outcomes
• Automation tools that streamline PPC management and reporting

Good Choice For:

• Amazon sellers managing multiple campaigns or marketplaces
• Teams that need precise advertising analytics and automation tools
• Businesses wanting to track long-term ad performance beyond Amazon’s limits
• Sellers focused on improving ROI and controlling ad spend efficiently

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

2. SmartScout

SmartScout focuses on giving Amazon sellers a clear, structured view of the marketplace. It connects different data layers: brands, categories, sellers, keywords, and ads, so users can study how each part of the market interacts. The platform allows sellers to explore trends, discover new opportunities, and understand competitors’ movements using tools like Scope, Ad Spy, and Brand Reports. It’s built for users who want to make data-driven decisions based on a complete marketplace overview rather than just surface metrics.

Beyond competitive intelligence, SmartScout offers detailed tools for listing optimization, historical performance tracking, and geographic market insights. Sellers can visualize how prices, revenue, and visibility evolve over time or even map out regions where Buy Box performance differs. These insights help businesses adjust pricing, improve listings, and focus on high-performing segments without relying on guesswork.

Key Highlights:

• Combines data from brands, sellers, keywords, and ads in one platform
• Offers historical tracking and category-level performance insights
• Ad Spy and Brand Reports reveal competitors’ advertising strategies
• Relevancy tools uncover product and keyword relationships
• Mapping and regional analytics support smarter logistics and targeting

Good Choice For:

• Amazon sellers and agencies focused on competitive intelligence
• Wholesalers looking to find profitable brands or products
• Teams managing multiple brands who need a consolidated data source
• Businesses aiming to refine pricing, visibility, and ad strategies

Contact and Social Media Information:

• Website: www.smartscout.com
• App Store: apps.apple.com/us/app/smartscout
• Facebook: www.facebook.com/smartscout.pro
• LinkedIn: www.linkedin.com/company/smartscoutcom
• Instagram: www.instagram.com/smartscout_com

3. Helium 10

Helium 10 offers a collection of analytics tools designed to help Amazon sellers monitor performance and improve decisions based on real marketplace data. Its analytics suite includes Profits, Market Tracker, Keyword Tracker, Market Tracker 360, and Search Query Analyzer. Together, they allow users to track sales, understand profit margins, compare competitors, and see how keywords perform in both organic and sponsored placements. The tools are well-integrated, letting sellers move from big-picture market views to detailed keyword-level tracking without switching platforms.

Helium 10 also supports long-term growth strategies by highlighting trends and revealing which products or campaigns need attention. The Profits tool simplifies financial tracking, while Market Tracker provides an overview of market health and competition. For sellers managing multiple SKUs, the platform delivers clear visibility into ROI, refund rates, inventory status, and ranking performance across categories – all in one place.

Key Highlights:

• Multi-tool analytics suite covering sales, profits, keywords, and market data
• Keyword Tracker monitors real-time ranking and ad position changes
• Market Tracker 360 provides competitor and niche performance insights
• Profits dashboard tracks ROI, revenue, and financial health per SKU
• Search Query Analyzer compares Amazon SQP data for precise targeting

Good Choice For:

• Private label sellers managing multiple SKUs or categories
• Sellers wanting both keyword-level and financial visibility
• Teams analyzing competitors or tracking ranking changes
• Users seeking an integrated system that connects product and ad data

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

4. Sellerboard

Sellerboard centers on accurate profit analytics, helping Amazon sellers understand the true performance of their business. It tracks every Amazon fee, cost, and adjustment: from storage and shipping to refunds and advertising, so users can see their real margins in real time. The dashboard displays a clear breakdown of sales, orders, profit, and costs at both account and product levels, making it easier to spot where money is earned or lost.

Beyond profit tracking, Sellerboard includes a set of tools that cover core operational needs like inventory management, PPC optimization, and refund tracking. It can automate ad bid adjustments, identify lost inventory for reimbursement, and send review requests automatically. The platform’s focus on accuracy and usability makes it particularly useful for sellers managing many SKUs or operating across different marketplaces.

Key Highlights:

• Real-time profit dashboard with detailed cost and fee tracking
• PPC optimization and automation tools tied to profitability goals
• Inventory and refund management features
• Alerts for listing changes, negative feedback, or lost Buy Box
• Role-based user access control for teams and partners

Good Choice For:

• Amazon sellers seeking precise profit and expense visibility
• Businesses managing multi-marketplace operations
• Sellers using PPC and needing cost-performance alignment
• Teams needing automated alerts and shared account access

Contact and Social Media Information:

• Website: sellerboard.com
• App Store: apps.apple.com/us/app/sellerboard-profit-analytics
• Google Play: play.google.com/store/apps/sellerboard
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

5. SellerApp

SellerApp combines analytics, automation, and research tools that help Amazon sellers monitor and optimize their overall business performance. The platform connects product data, advertising results, and keyword metrics into one workspace, giving users an organized view of how their store performs day to day. It covers everything from product sourcing and FBA fee calculations to PPC audits and listing checks, helping sellers identify where improvements can make the biggest difference.

Beyond analytics, SellerApp also focuses on improving listings and advertising strategy through keyword tracking and optimization tools. It includes various free utilities such as FBA calculators, keyword removers, and pricing estimators, making it practical for both new and experienced sellers. The platform simplifies data interpretation by translating raw marketplace data into clear insights that support smarter operational and marketing decisions.

Key Highlights:

• Unified analytics covering product, keyword, and advertising performance
• Tools for keyword research, listing optimization, and profit estimation
• PPC audit and campaign tracking for better budget allocation
• Product sourcing and price calculators to assist with margin planning
• Freemium tools available for smaller sellers or early-stage businesses

Good Choice For:

• Sellers looking to consolidate performance and keyword data in one place
• Teams needing insights into advertising efficiency and listing quality
• Businesses focused on improving product visibility and conversion rates
• New sellers testing FBA calculations and pricing strategies

Contact and Social Media Information:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

6. Viral Launch

Viral Launch focuses on helping Amazon sellers analyze market conditions and track performance using a set of integrated research and analytics tools. The platform covers areas like product discovery, keyword tracking, and market intelligence, giving users a clear view of competition, pricing trends, and growth opportunities. It allows sellers to explore product potential by combining sales history, search volume, and competitive data into actionable insights.

Its analytics tools are complemented by PPC automation and listing optimization features, which make campaign management more structured. By tracking keyword performance and ad ranking changes, sellers can understand how each decision affects visibility and profit. Viral Launch aims to make complex marketplace data usable, helping sellers plan ahead rather than react to shifts in demand or pricing.

Key Highlights:

• Tools for product, market, and competitor intelligence
• Keyword tracking with daily or hourly updates
• Listing analysis and PPC bid automation options
• Multi-level account management across marketplaces
• Insights into historical data for trend comparison

Good Choice For:

• Sellers researching new product or niche opportunities
• Brands expanding into multiple Amazon marketplaces
• Users managing ongoing PPC campaigns and keyword rankings
• Teams that need structured data to refine product strategy

Contact and Social Media Information:

• Website: viral-launch.com
• E-mail: [email protected]
• Facebook: www.facebook.com/virallaunchamazonsoftware
• Twitter: x.com/viral_launch
• LinkedIn: www.linkedin.com/company/viral-launch
• Instagram: www.instagram.com/viral_launch
• Address: 12110 Sunset Hills Rd Reston, VA 20190 United States

7. Jungle Scout

Jungle Scout’s analytics platform gives Amazon sellers a financial overview of their operations through real-time and historical tracking. The Sales Analytics tool consolidates revenue, fees, and costs into one dashboard, helping users see how their products and campaigns perform across different timeframes. It provides both company-wide and product-level visibility, allowing detailed analysis of profit margins, refunds, and ROI.

The platform also includes AI Assist, which reviews financial data and highlights potential improvements in performance and cost efficiency. Users can generate custom profit and loss statements, track PPC effectiveness, and document additional expenses such as shipping or marketing costs. This structure makes it easier for sellers to manage their finances accurately while planning future growth with confidence.

Key Highlights:

• Real-time and historical tracking of sales, revenue, and costs
• Product-level breakdown of PPC performance and expenses
• Customizable profit and loss statements
• AI-based insights for profitability and cost optimization
• Tools for evaluating both organic and paid sales performance

Good Choice For:

• Sellers needing detailed financial visibility across their product range
• Teams focused on balancing ad spend with return on investment
• Businesses tracking long-term sales trends and operating costs
• Users seeking straightforward financial reporting and forecasting

Contact and Social Media Information:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

8. DataHawk

DataHawk brings marketplace analytics together under one system, allowing sellers and enterprises to track performance across Amazon, Walmart, and other platforms. The software combines marketplace data, advertising insights, and financial indicators into dashboards that can be customized for different teams or business units. It focuses on helping users understand what drives growth and profitability by using AI-driven recommendations, alerts, and automated reporting.

The platform also emphasizes data ownership and flexibility. Users can integrate their data with business intelligence tools, export it freely, and build their own workflows without lock-in. Beyond analytics, DataHawk’s AI helps detect performance anomalies, highlight opportunities, and even suggest corrective actions. This structure makes it a suitable choice for brands that need both transparency and scalability when managing multi-channel ecommerce operations.

Key Highlights:

• Unified analytics for Amazon, Walmart, and other marketplaces
• AI-generated alerts and recommendations based on performance trends
• Flexible data integration and export options for full ownership
• Enterprise-ready dashboards with customizable KPIs
• Support and onboarding from ecommerce data specialists

Good Choice For:

• Brands selling across multiple marketplaces
• Enterprises needing advanced analytics and reporting control
• Agencies managing multiple client accounts or regions
• Teams that rely on AI to detect changes and guide decisions

Contact and Social Media Information:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 10 Boulevard Haussmann, 75009, Paris, France

9. Intentwise

Intentwise focuses on automating data analysis and ad optimization for ecommerce sellers. Its system, powered by the AI assistant Wizi, continuously monitors marketplace performance to detect anomalies, explain changes, and recommend next steps. Users can ask Wizi for insights, schedule reports, or trigger automated actions, cutting down on the time usually spent on manual data review.

The platform integrates with Amazon Marketing Cloud, allowing sellers to build and analyze audiences, track upper-funnel campaigns, and connect ad performance with real sales outcomes. Intentwise’s setup makes it useful for teams managing complex ad structures or large datasets, offering them a more proactive, AI-driven approach to decision-making and budget management.

Key Highlights:

• AI assistant (Wizi) provides continuous data monitoring and insights
• Automated anomaly detection and task scheduling
• Deep integration with Amazon Marketing Cloud and DSP campaigns
• Custom data connections and white-label reporting options
• Designed for scaling ad operations efficiently

Good Choice For:

• Sellers and agencies managing large-scale ad campaigns
• Teams needing real-time explanations for performance shifts
• Businesses using Amazon Marketing Cloud or DSP
• Organizations looking to automate reporting and optimization tasks

Contact and Social Media Information:

• Website: www.intentwise.com
• App Store: apps.apple.com/us/app/intentwise
• Google Play: play.google.com/store/apps/intentwise.adoptimizer.android
• E-mail: [email protected]
• Facebook: www.facebook.com/intentwise
• Twitter: x.com/intentwise
• LinkedIn: www.linkedin.com/company/intentwise
• Instagram: www.instagram.com/intentwiseads
• Phone: +1 866 346 83 68

10. SellerMetrix

SellerMetrix provides Amazon sellers with real-time visibility into profits, expenses, and advertising results. It tracks key metrics such as ROI, PPC spend, refunds, and fees at the SKU or product level, presenting them in a single, straightforward dashboard. The system also connects multiple marketplaces and accounts, giving global sellers a full overview of their performance without switching between tools.

In addition to profit analytics, SellerMetrix includes automation for email follow-ups and review requests that comply with Amazon’s internal messaging policies. It also supports mobile access, enabling users to monitor performance through the app with frequent updates. For teams managing multiple brands or clients, SellerMetrix simplifies operations by unifying financial, traffic, and review data in one place.

Key Highlights:

• Real-time sales, profit, and ROI tracking across multiple accounts
• Centralized dashboard for expenses, fees, and refunds
• Automation for customer follow-ups and review requests
• Integration with mobile app for continuous performance monitoring
• Supports agencies and global sellers with account management tools

Good Choice For:

• Amazon sellers seeking transparent, real-time profit tracking
• Agencies managing multiple brands or seller accounts
• Teams wanting automated follow-up processes
• Businesses needing mobile access to key performance data

Contact and Social Media Information:

• Website: sellermetrix.com
• App Store: apps.apple.com/us/app/seller-metrix
• Google Play: play.google.com/store/apps/sellermetrix
• Facebook: www.facebook.com/SellerMetrix
• LinkedIn: www.linkedin.com/company/sellermetrix
• Address: Seller Metrix, 51 Goldhill Plaza, #07-10/11, 308900 Singapore

11. Tool4seller

Tool4seller helps Amazon sellers manage every part of their business from one platform. It connects sales, advertising, and inventory data into a unified dashboard, so users can track performance without switching between spreadsheets or tools. The software provides real-time profit analytics, factoring in all related costs like shipping, refunds, and ad spend. It also includes automation features for PPC optimization, allowing sellers to set bid rules, monitor ad performance, and adjust budgets automatically based on results.

Beyond analytics, Tool4seller supports day-to-day operations with alerts for hijackers, negative reviews, and stock levels. It also offers AI-assisted tools for product listings and buyer communications. The system works across multiple marketplaces and supports mobile access, giving sellers consistent visibility into profits and ad performance wherever they work.

Key Highlights:

• Real-time profit analytics covering all product and fee types
• PPC automation with bid rules and performance-based adjustments
• Centralized dashboard for sales, ads, and inventory tracking
• Alerts for reviews, stock, and hijacker activity
• Mobile app for live access across marketplaces

Good Choice For:

• Amazon sellers managing multiple stores or marketplaces
• Teams looking for automated PPC and profit tracking
• Businesses wanting AI tools for listings and customer follow-up
• Sellers needing visibility across both operational and financial data

Contact and Social Media Information:

• Website: www.tool4seller.com
• App Store: apps.apple.com/app/id1289515640
• Google Play: play.google.com/store/apps/amz4seller.app
• E-mail: [email protected]
• Facebook: www.facebook.com/tool4seller
• Twitter: x.com/tool4seller
• LinkedIn: www.linkedin.com/company/tool4seller

12. AsinZen

AsinZen offers a complete suite of research and analytics tools for Amazon and Walmart sellers. It combines product sourcing, competition tracking, and profit calculation in one system. The platform’s main feature, AZInsight, gives instant access to pricing, sales ranks, fees, and variations directly within Amazon listings. It also includes a profit calculator that factors in all costs, helping sellers determine accurate margins before sourcing.

The platform is modular, meaning users can work through the Chrome extension, Google Sheets add-on, web dashboard, or mobile app. It integrates easily into sourcing workflows and allows bulk product analysis, making it useful for wholesale and arbitrage sellers. With added features like team tracking, supplier comparison, and cross-marketplace analysis, AsinZen helps sellers make informed product decisions quickly.

Key Highlights:

• Product and profit analysis for both Amazon and Walmart marketplaces
• Chrome extension and Google Sheets add-on for quick data access
• Bulk analysis for wholesale or sourcing lists
• Real-time competition, variation, and restriction checks
• Integration with mobile and web tools for flexible use

Good Choice For:

• Sellers comparing Amazon and Walmart opportunities
• Teams managing wholesale or retail arbitrage operations
• Users needing profit calculators and product sourcing tools
• Businesses looking for quick research workflows and simple data export

Contact and Social Media Information:

• Website: asinzen.com
• App Store: apps.apple.com/us/app/scanez
• Google Play: play.google.com/store/apps/asinzen.ezscan
• E-mail: [email protected]
• Facebook: www.facebook.com/asinzen
• Phone: +1 (877) 395-9338

Wrapping It Up

Running an Amazon FBA business without good analytics is like driving blindfolded. The numbers tell the real story – which products are pulling their weight, where ad spend is leaking, and what small changes can drive better margins. The tools we’ve covered each bring something different to the table: some focus on financial clarity, others on advertising precision or market intelligence.

What matters most is choosing the one that fits how you work. Whether you need a full profit dashboard, advanced PPC automation, or deep product insights, the right analytics platform turns data into decisions you can act on. Once you have that visibility, scaling your Amazon business stops being guesswork and starts feeling like a plan.