Best Amazon Data Analytics Tools to Supercharge Your Store

Data-driven decisions are key to success on Amazon. With the right analytics tools, sellers can uncover trends, track performance, and refine their strategies. In this article, we explore the top Amazon data analytics tools designed to help you grow your business, improve efficiency, and stay ahead of the competition.

1. WisePPC

We offer a comprehensive platform designed to help Amazon sellers analyze and manage their advertising campaigns more effectively. Our tools provide real-time tracking of multiple PPC campaigns, allowing users to monitor important metrics such as click-through rates, conversion rates, and advertising spend. This helps sellers identify the keywords and products that contribute most to sales and profitability.

In addition to campaign monitoring, we provide detailed and customizable reports that simplify the process of measuring advertising ROI. Our platform supports automated bid adjustments and budget recommendations based on performance data, helping sellers save time and reduce manual effort. We also focus on delivering a user-friendly interface that makes it easier for sellers of all experience levels to navigate and understand their advertising data.

Key Highlights:

• Real-time tracking of PPC campaigns
• Performance analysis for keywords and products
• Customizable and detailed ROI reports
• Automated bid and budget adjustment recommendations
• User-friendly interface

Services:

• Amazon PPC data analysis and reporting
• Campaign optimization support
• Automated bid management
• Performance monitoring across multiple campaigns

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC/61573154427547
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

2. SellerApp

SellerApp provides a comprehensive suite of tools designed to assist Amazon sellers in managing and growing their businesses. Their platform offers features for product research, keyword analysis, listing optimization, and advertising campaign management. By consolidating various aspects of Amazon selling into one interface, SellerApp aims to streamline the seller’s workflow and enhance decision-making processes.

Their analytics tools allow sellers to monitor key performance indicators, track sales trends, and evaluate advertising effectiveness. This data-driven approach helps sellers make informed decisions to improve their product listings and advertising strategies.

Key Highlights:

• Integrated product research and keyword analysis tools
• Listing optimization suggestions based on Amazon’s best practices
• Advertising campaign performance tracking
• Real-time sales and profit monitoring

Contact and Social Media Information:

• Website: www.sellerapp.com
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerapp
• Twitter: x.com/SellerApp_Inc
• LinkedIn: www.linkedin.com/company/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• Phone: +1-737-225-3338

3. Helium 10

Helium 10 offers a comprehensive suite of tools tailored for Amazon sellers, encompassing aspects such as product research, keyword tracking, listing optimization, and financial analytics. Their platform integrates various functionalities to support sellers in managing and growing their Amazon businesses effectively.

The analytics tools provided by Helium 10 enable sellers to track sales performance, monitor inventory levels, and assess profitability. These insights assist sellers in making data-driven decisions to optimize their operations and enhance business outcomes.

Key Highlights:

• Multi-functional tools for product research and keyword tracking
• Financial analytics dashboard for monitoring sales and profits
• Inventory management features
• Listing optimization tools based on keyword performance

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

4. Jungle Scout

Jungle Scout delivers a range of tools designed to aid Amazon sellers in product research, keyword tracking, and sales analytics. Their platform provides insights into market trends, competitor performance, and financial metrics to support sellers in making informed business decisions.

The sales analytics features offered by Jungle Scout allow sellers to monitor revenue, costs, and profitability across their product portfolio. This data helps sellers identify trends, assess the impact of promotions, and optimize their pricing strategies.

Key Highlights:

• Comprehensive product research and keyword tracking tools
• Sales analytics dashboard for monitoring financial performance
• Competitor analysis features
• Market trend insights to inform business strategies

Contact and Social Media Information:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 1030 Chicago, IL 60661

5. Data Dive

Data Dive is a tool aimed at Amazon sellers seeking to streamline their product research and optimization processes. It offers features that assist in analyzing product performance, identifying profitable niches, and optimizing listings for better visibility and sales.

The platform’s analytics capabilities enable sellers to assess market demand, evaluate competition, and track keyword rankings. These insights facilitate data-driven decision-making to enhance product listings and advertising efforts.

Key Highlights:

• Product performance analysis tools
• Niche identification and evaluation features
• Keyword ranking tracking
• Listing optimization suggestions based on data insights

Contact and Social Media Information:

• Website: datadive.tools

6. Seller Snap

Seller Snap provides AI-powered tools designed to assist Amazon sellers in optimizing their pricing strategies and analyzing sales performance. Their platform utilizes machine learning algorithms to adjust pricing dynamically and maximize profitability.

The analytics tools offered by Seller Snap enable sellers to monitor key metrics such as sales volume, profit margins, and Buy Box share. These insights help sellers make informed decisions to enhance their competitive positioning and overall business performance.

Key Highlights:

• AI-driven pricing optimization tools
• Sales performance tracking and analysis
• Buy Box share monitoring
• Profitability assessment features

Contact and Social Media Information:

• Website: sellersnap.io
• Facebook: www.facebook.com/sellersnap.io
• Twitter: x.com/sellersnap_io
• LinkedIn: www.linkedin.com/company/seller-snap-inc.
• Instagram: www.instagram.com/sellersnap.io
• Address: 7455 Arroyo Crossing Parkway, Suite 220 Las Vegas, NV 89113, United States
• Phone: +1 (262) 735 5767

7. Profitero

Profitero offers a platform that gathers and analyzes e‑commerce data from Amazon and other retailers. They monitor product availability, pricing dynamics, competitor activity, and digital shelf presence to help brands understand their marketplace position. Their services consolidate daily insights from a wide range of online retailers.

They also provide support around content effectiveness and promotional impact. Through benchmarking and trend analysis, Profitero helps sellers understand how their products stack up and where to focus improvement efforts.

Key Highlights:

• Digital shelf monitoring across multiple retail sites
• Pricing and competitor tracking
• Content effectiveness analysis
• Promotional impact insights

Contact and Social Media Information:

• Website: www.profitero.com
• LinkedIn: www.linkedin.com/company/profitero

8. Intentwise

Intentwise delivers a suite focused on advertising and retail analytics. Their Analytics Cloud integrates Amazon and Walmart data into a structured platform that supports custom dashboards, performance monitoring, and automated data pipelines. They offer an Ad Optimizer module to manage bids and budgets.

Alongside these tools, Intentwise supports analytics services like custom dashboards and automated reporting. They target mid‑to‑large‑scale sellers and vendors seeking unified data flow and streamlined campaign insights.

Key Highlights:

• Integrated Amazon and Walmart data pipeline
• Pre-built and custom reporting dashboards
• Automated bid and budget optimization tools
• 24/7 data reliability and integration services

Contact and Social Media Information:

• Website: www.intentwise.com
• Facebook: www.facebook.com/intentwise
• Twitter: x.com/intentwise
• LinkedIn: www.linkedin.com/company/intentwise
• Instagram: www.instagram.com/intentwiseads

9. DataHawk

DataHawk delivers a unified analytics platform for Amazon and Walmart sellers. They gather product, keyword, pricing, reviews, and sales rank data, then structure it to create actionable dashboards and alerts. Their AI tools help identify anomalies and recommend actions.

The tool supports SEO tracking by monitoring keyword ranking, listing content quality, and share‑of‑voice metrics. Users can export data, access it in cloud warehouses, and build their own BI reports using structured data from the platform.

Key Highlights:

• Product and keyword performance analytics
• AI‑driven alerts and recommendations
• SEO and share‑of‑voice tracking
• Exportable data to warehouses and BI tools

Contact and Social Media Information:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 31 Rue Vivienne 75002 Paris, France

10. MerchantSpring

MerchantSpring provides a multi‑channel analytics tool that connects to Amazon Vendor, Seller, Walmart, Shopify, eBay, and more. They offer unified dashboards for portfolio reporting and automate multi-currency, multi-country performance tracking.

They support agency and brand reporting with white‑label features, scheduled exports, and role‑based access. Their analytics cover vendor-centric metrics like PO trends, sell‑in/sell‑out analysis, and inventory signals to support operations beyond just sales figures.

Key Highlights:

• Multi‑platform data aggregation (120+ channels)
• Customizable branded dashboards and scheduled reporting
• Vendor analytics including POs, inventory, and sell‑through data
• Role‑based access and client portal support

Contact and Social Media Information:

• Website: merchantspring.io
• E-mail: [email protected]
• Facebook: www.facebook.com/MerchantSpring
• LinkedIn: www.linkedin.com/company/merchantspring

11. Rithum

Rithum provides a platform that helps sellers manage their Amazon operations across multiple sales channels. They support inventory synchronization and allow sellers to route Multi-Channel Fulfillment (MCF) orders to Amazon automatically. This helps reduce errors in stock management and supports smoother order handling across marketplaces.

Their analytics features include tracking inventory turnover, sales performance, and fulfillment metrics. Sellers can also use automation tools to optimize advertising by adjusting bids and keywords based on real-time performance data.

Key Highlights:

• Inventory sync across multiple channels
• Automated Multi-Channel Fulfillment order routing
• Sales and inventory performance tracking
• Advertising rule-based automation

Contact and Social Media Information:

• Website: www.rithum.com
• E-mail: [email protected]
• Facebook: www.facebook.com/rithumcommerce
• Twitter: x.com/rithumcommerce
• LinkedIn: www.linkedin.com/company/rithumcommerce
• Instagram: www.instagram.com/rithumcommerce
• Address: 1201 Peachtree St NE Suite 600 Atlanta, GA 30361-3510
• Phone: 518-810-0700

12. AMALYZE

AMALYZE offers analytics tools focused on Amazon sellers, especially those in European marketplaces. Their platform provides insights into product rankings, keyword visibility, pricing trends, review changes, and seller performance. It also includes a browser extension to monitor live product search rankings and visibility directly from Amazon pages.

The platform allows users to track historical trends like BSR movement, sales estimates, and keyword performance. These tools help sellers monitor competitors and identify listing issues or content opportunities based on real-time and historical data.

Key Highlights:

• Keyword visibility and ranking tracking
• Historical BSR and sales trend analysis
• Browser extension for live product monitoring
• Review and price tracking for competitors

Contact and Social Media Information:

• Website: www.amalyze.com
• E-mail: [email protected]
• Facebook: www.facebook.com/AMALYZE
• Twitter: x.com/amalyzeit
• Instagram: www.instagram.com/amalyze.tool
• Address: 201 SE 2nd Ave., Apt. #1406Miami, Florida 33131U.S.A.
• Phone: +1 786 408 6265

13. Viral Launch

Viral Launch offers tools that focus on research, listing optimization, keyword tracking, and advertising performance. Their product analysis tools allow sellers to examine sales trends, BSR patterns, reviews, and product seasonality, which helps in identifying potential new products for their portfolio.

Their analytics modules include keyword rank tracking, competitor data insights, and listing performance monitoring. Sellers can also evaluate advertising efficiency and spot changes in market trends over time.

Key Highlights:

• Product analysis and research tools
• Keyword tracking and listing performance monitoring
• Advertising data and trend analysis
• Competitor and market insights

Contact and Social Media Information:

• Website: viral-launch.com
• E-mail: [email protected]
• Facebook: www.facebook.com/virallaunchamazonsoftware
• Twitter: x.com/viral_launch
• LinkedIn: www.linkedin.com/company/viral-launch
• Instagram: www.instagram.com/viral_launch
• Address: 12110 Sunset Hills Rd Reston, VA 20190 United States

14. Nozzle

Nozzle focuses on providing customer-focused analytics for Amazon sellers. Their platform helps users understand buying behavior, repeat purchase rates, and customer lifetime value. Sellers can also track how often customers return, what they purchase over time, and how different campaigns affect retention.

The platform supports PPC analytics by offering grouped sales and ranking data by ASIN. Dashboards show key business metrics such as revenue, profit, and customer engagement, which help sellers identify areas for improvement in advertising and product targeting.

Key Highlights:

• Customer behavior and repeat purchase tracking
• Customer Lifetime Value and retention analysis
• PPC performance monitoring
• ASIN-level grouped analytics dashboards

Contact and Social Media Information:

• Website: www.nozzle.ai
• E-mail: [email protected]
• Facebook: www.facebook.com/Nozzle-378826412727997
• Twitter: x.com/nozzle_ai
• LinkedIn: www.linkedin.com/company/nozzleai
• Instagram: www.instagram.com/nozzle_ai
• Address: 30 Broad Street 14th Floor, New York, NY, US 10004

15. ZonGuru

ZonGuru provides a toolset for Amazon sellers that covers keyword research, competitor monitoring, and financial performance tracking. Their dashboard presents real-time data on sales, profit margins, and competition, giving sellers a clear view of how their products are performing in the market.

Their keyword tools help identify relevant search terms and track ranking changes over time. ZonGuru also supports review monitoring and listing optimization to help sellers maintain listing quality and respond to customer feedback efficiently.

Key Highlights:

• Sales, profit, and competitor dashboards
• Keyword tracking and ranking insights
• Listing health and review monitoring
• Product and market performance evaluation

Contact and Social Media Information:

• Website: www.zonguru.com
• Facebook: www.facebook.com/zonguru
• Instagram: www.instagram.com/zonguru

Conclusion

Choosing the right Amazon data analytics tools is essential for making informed decisions and managing store performance more effectively. These tools help sellers monitor everything from product sales and keyword rankings to customer behavior and advertising efficiency. By using structured data and actionable insights, sellers can better understand what’s working, identify areas for improvement, and adjust their strategies accordingly.

With the wide range of analytics platforms available, sellers can select tools that align with their specific business needs – whether it’s improving listings, tracking profitability, or managing multi-channel operations. The right setup not only saves time but also supports smarter growth and more consistent performance across Amazon’s competitive marketplace.