Top 16 Amazon Advertising Tools to Run Data-Driven Campaigns

Running ads on Amazon isn’t just about setting a budget and hoping for clicks. The marketplace has its own rhythm: algorithms that shift, categories that behave differently, and trends that change overnight. That’s why even experienced sellers use specialized tools to manage it all. Amazon advertising tools simplify what would otherwise be a guessing game. They show what’s working, what’s wasting your spend, and where to push harder. Some focus on automation, others on analytics, but the best ones do both – helping you understand every dollar you invest and how it translates into sales.

In this list, we’ll look at the tools that actually make Amazon advertising easier to control, less time-consuming, and a lot more predictable.

1. WisePPC

At WisePPC, we help marketplace sellers make smarter, data-backed decisions by bringing together advertising and sales analytics in one place. Our platform is built to simplify how businesses monitor performance across Amazon, Shopify, and other marketplaces. Instead of switching between dashboards, you can see every key metric: from TACOS and ACOS to clicks, conversions, and profit, in real time. We’re also an official Amazon Ads Verified Partner, which means our integrations follow Amazon’s standards for data accuracy and best practices.

We designed WisePPC for teams that want clarity without complexity. You can analyze years of performance data, filter results across campaigns and keywords, or make bulk edits to thousands of targets in seconds. The system highlights what needs attention: underperforming ads, wasted spend, or low-profit margins, so you can act quickly. Whether you manage ten products or a thousand, our analytics, automation, and optimization tools help you focus on what truly matters: scaling efficiently with clear insight into what drives your sales.

Key Highlights:

• Official Amazon Ads Verified Partner platform
• Centralized analytics for ads, sales, and organic performance
• Real-time tracking of key metrics (ACOS, TACOS, CTR, profit)
• Bulk editing for campaigns and keyword targets
• Advanced filtering, trend charts, and multi-account support
• Long-term historical data retention beyond Amazon’s limits

Best For:

• Amazon and Shopify sellers looking for clear, actionable analytics
• Teams managing multiple accounts and large ad structures
• Businesses focused on automating PPC optimization and reducing wasted spend

Contacts:

• Website: wiseppc.com
• Facebook: www.facebook.com/people/Wise-PPC
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

2. Jungle Scout

Jungle Scout provides a unified platform for managing Amazon performance, offering visibility into market trends, campaign optimization, and brand positioning. Their tools help sellers and brands understand what drives results on Amazon by analyzing product data, keyword demand, and advertising efficiency. Rather than relying on assumptions, users can make strategic adjustments based on measurable outcomes and competitor benchmarks.

The platform combines multiple capabilities that cover product research, pricing strategy, and ad performance analysis. By tracking both 1P and 3P data, Jungle Scout enables teams to identify growth opportunities, assess pricing sensitivity, and refine their advertising strategy across multiple channels. It is particularly valued for its focus on integrating data-driven insights into everyday decision-making for Amazon brands and agencies.

Key Highlights:

• Centralized data visibility for Amazon campaigns and product performance
• Tools for keyword analysis, pricing strategy, and ad optimization
• Framework for benchmarking and competitive intelligence
• Long-term tracking of trends and consumer demand
• Integration options for multi-channel reporting and analysis

Best For:

• Brands managing both 1P and 3P Amazon operations
• Agencies handling large-scale client portfolios
• Sellers looking to align ad spending with verified consumer insights

Contacts:

• Website: www.junglescout.com
• E-mail: [email protected]
• Facebook: www.facebook.com/amazonjunglescout
• Twitter: x.com/junglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 328 S. Jefferson St., Suite 770, Chicago, IL 60661

3. Helium 10

Helium 10’s advertising suite includes PPC management and external traffic tools designed to help sellers run campaigns more efficiently. The platform provides an environment for setting up, managing, and automating Amazon Ads through Adtomic, its AI-powered PPC manager. Users can create campaigns, monitor keyword performance, automate bids, and quickly identify which ads are performing well. The focus is on reducing manual work and improving visibility across all advertising activity.

In addition to PPC tools, Helium 10 offers utilities for managing influencer outreach and off-Amazon traffic. The Influencer Finder helps sellers discover content creators who align with their product niche, while Portals lets them create landing pages to channel external traffic directly to Amazon listings. This mix of features gives sellers a practical way to grow both paid and organic reach within Amazon’s competitive ecosystem.

Key Highlights:

• Adtomic PPC manager with automation and keyword optimization
• Simplified dashboard for campaign tracking and keyword adjustments
• Tools for influencer discovery and outreach management
• Custom landing page builder (Portals) for off-Amazon traffic
• Integration with broader Helium 10 analytics suite

Best For:

• Sellers managing multiple PPC campaigns at once
• Brands seeking both Amazon and off-Amazon visibility
• Users who prefer AI-assisted automation for bid and keyword control

Contacts:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• Twitter: x.com/H10Software
• LinkedIn: www.linkedin.com/company/helium10
• Instagram: www.instagram.com/helium10software

4. DataHawk

DataHawk brings a more enterprise-oriented approach to Amazon advertising and analytics. The platform consolidates data from Amazon, Walmart, and other marketplaces to give users a complete view of their performance. It integrates advertising analytics with broader metrics such as sales trends, organic visibility, and profitability. Using AI, DataHawk detects anomalies, flags performance changes, and offers suggestions to guide optimization efforts.

Its structure makes it suitable for larger teams that need accurate, ongoing insight into campaign health and return on ad spend. Users can build dashboards, export operational data freely, and connect DataHawk with tools like Power BI or Google Sheets. This flexibility allows marketing and data teams to work with reliable inputs while maintaining control over how insights are used across different business functions.

Key Highlights:

• Unified analytics platform for Amazon and other marketplaces
• AI-assisted insights and alerts for ad performance monitoring
• Integration options with BI and reporting tools
• Data ownership with full export control
• Tools for tracking profitability, visibility, and audience trends

Best For:

• Enterprises managing multi-marketplace advertising portfolios
• Agencies offering full-scale ecommerce analytics to clients
• Data teams that require flexible integrations and automated insights

Contacts:

• Website: datahawk.co
• Facebook: www.facebook.com/datahawkco
• Twitter: x.com/datahawkco
• LinkedIn: www.linkedin.com/company/datahawk-technologies
• Address: 10 Boulevard Haussmann, 75009, Paris, France

5. SellerApp

SellerApp provides a complete set of tools for managing and optimizing Amazon ad campaigns. Their platform focuses on automation, keyword control, and performance-based adjustments that simplify campaign management. Users can apply custom or AI-driven rules to automatically adjust bids, move keywords between campaigns, or pause underperforming targets. The goal is to help advertisers maintain steady performance without spending hours on manual oversight.

The system also supports bulk actions, allowing updates to multiple ad groups and campaigns at once. SellerApp combines automation with real-time insights, so users can spot which ads need attention and where budgets can be reallocated. With unified access for multiple accounts and global marketplace support, it serves as a central hub for both tactical changes and broader advertising analysis.

Key Highlights:

• AI-based automation for bid and keyword management
• Rule-based campaign controls for flexible adjustments
• Bulk editing and streamlined campaign oversight
• Unified dashboard for multi-account management
• Real-time insights to guide ad strategy

Best For:

• Sellers who want automated ad optimization without losing control
• Teams managing several Amazon marketplaces simultaneously
• Businesses looking to save time on campaign maintenance

Contacts:

• Website: www.sellerapp.com
• Phone: +1-256-363-0567
• Email: [email protected]
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States
• LinkedIn: www.linkedin.com/company/sellerapp
• Facebook: www.facebook.com/sellerapp
• Instagram: www.instagram.com/sellerapp_insta
• X (Twitter): x.com/SellerApp_Inc

6. BidX

BidX offers a platform that automates and optimizes Amazon advertising campaigns while keeping performance tracking and reporting in one place. Users can create campaigns faster through guided workflows and rely on built-in algorithms to adjust bids, keywords, and budgets. The platform includes tools for search, display, and video ads, making it adaptable across different Amazon ad formats.

In addition to campaign automation, BidX provides analytics connected to Amazon Marketing Cloud, helping advertisers understand audience behavior and ad efficiency. It supports multiple channels, including Walmart and external traffic sources like Google, TikTok, and Facebook. BidX can be used either as a self-service tool or in a managed setup where specialists handle optimization for the client.

Key Highlights:

• Automated campaign setup and bid management
• Search, display, and video ad optimization tools
• Audience insights through Amazon Marketing Cloud integration
• Support for multiple marketplaces and external ad channels
• Self-service or managed service options available

Best For:

• Brands running campaigns across Amazon and Walmart
• Agencies managing multiple clients and ad formats
• Sellers who prefer flexible control between automation and expert management

Contacts:

• Website: www.bidx.io
• App Store: apps.apple.com/us/app/bidx-scale-marketplace-ads
• Google Play: play.google.com/store/apps/bidx.client
• E-mail: [email protected]
• Facebook: www.facebook.com/getBidX
• Twitter: x.com/getBidX
• LinkedIn: www.linkedin.com/company/getbidx
• Instagram: www.instagram.com/getbidx
• Phone: +49 (0) 6151 152 40 60

7. Ad Badger

Ad Badger focuses on simplifying Amazon PPC management through automation and smart bidding tools. Its platform continuously analyzes conversion data and makes small bid adjustments to keep campaigns efficient and within target ACoS goals. Users don’t need deep PPC expertise to use it effectively, as most actions are automated and supported by straightforward tools.

A key part of the system is its keyword management suite, which includes automatic negative keyword detection and removal. This helps advertisers cut waste and focus spend on keywords that convert. With features like daily bid updates, campaign monitoring, and educational resources, Ad Badger positions itself as a practical assistant for Amazon sellers who want better ad results without overcomplication.

Key Highlights:

• Automated bid optimization based on conversion data
• Negative keyword detection and management
• Continuous campaign monitoring and bid adjustments
• Tools designed for ease of use, even without PPC experience
• Educational materials and resources for users

Best For:

• Sellers seeking a simple, automation-first PPC solution
• Small teams that need regular optimization without manual effort
• Businesses aiming to reduce wasted ad spend and control ACoS

Contacts:

• Website: www.adbadger.com
• Facebook: www.facebook.com/AdBadgerDen
• Twitter: x.com/AdBadgerApp
• LinkedIn: www.linkedin.com/company/adbadger
• Instagram: www.instagram.com/adbadgerden

8. Seller Labs

Seller Labs provides a collection of tools aimed at helping Amazon sellers manage advertising, track performance, and improve overall efficiency. Their advertising module gives users visibility into campaign metrics and supports optimization for better return on ad spend. The platform also connects ad performance with broader business data such as inventory and profitability, making it easier to link advertising results to actual sales outcomes.

The system is designed for sellers who want a simple way to view key data and automate repetitive ad tasks. Along with ad management, Seller Labs offers features for requesting product reviews and generating performance reports, helping users keep their operations and reputation in one place. It serves as a practical option for those who want to keep campaign adjustments and store analytics under a single dashboard.

Key Highlights:

• Advertising optimization tools integrated with business performance data
• Features for tracking inventory, profits, and campaign results
• Review request and automation options
• Unified dashboard for easier management
• Free access tier for initial setup and testing

Best For:

• Sellers seeking an all-in-one view of ad and store performance
• Businesses wanting to automate ad adjustments and feedback requests
• Smaller teams needing a simple, integrated setup for Amazon tools

Contacts:

• Website: www.sellerlabs.com
• Address: 999 Mansell Rd, Ste D Roswell GA, 30076

9. Advigator

Advigator automates Amazon ad campaign management by handling bid optimization, keyword research, and budget allocation without requiring manual setup. Users set a budget and target ACoS, and the system automatically adjusts bids based on performance data. It analyzes Amazon search term reports daily to add new keywords, remove irrelevant ones, and rebalance ad spend where needed.

The platform also manages budget distribution across different ad types, such as Sponsored Products, Brands, and Display campaigns. Hourly bidding automation adjusts spend according to time-of-day activity, conserving budget during low-traffic periods. Advigator provides analytics for monitoring campaign status and performance while keeping control simple for non-technical users.

Key Highlights:

• Fully automated bid and keyword optimization
• Automatic budget distribution across ad formats
• Hourly bidding adjustments to reduce wasted spend
• Simple setup with minimal manual input required
• Analytics tools for tracking ad performance and spend

Best For:

• Sellers who want to automate campaign management entirely
• Users without technical experience in advertising optimization
• Businesses managing large product catalogs with many campaigns

Contacts:

• Website: www.advigator.com
• E-mail: [email protected]
• LinkedIn: www.linkedin.com/company/advigator

10. Polar Analytics

Polar Analytics is a data and advertising analytics platform that unifies performance metrics from multiple channels, including Amazon, into a single dashboard. Its tools help teams analyze advertising efficiency, track profitability, and identify where marketing budgets produce the best results. It integrates with major ad platforms and eCommerce systems, making it easier for brands to monitor campaigns and make informed decisions.

The system’s AI and automation features help detect performance shifts and surface insights that guide adjustments to ad strategy. Polar also includes agents for media buying, profitability analysis, and retention tracking, providing flexibility for teams managing omnichannel advertising. Its strength lies in linking advertising data with sales and inventory information to form a complete picture of business health.

Key Highlights:

• Centralized analytics covering advertising, sales, and profit margins
• Integration with Amazon and multiple ad platforms
• AI-driven alerts and insights for ad performance
• Custom dashboards for different teams and data access levels
• Tools for audience segmentation and media optimization

Best For:

• Brands managing advertising across multiple platforms
• Agencies handling large datasets and detailed client reporting
• Teams using AI-based analytics to guide ad spend decisions

Contacts:

• Website: www.polaranalytics.com

11. Perpetua

Perpetua provides an automation-driven platform for managing advertising campaigns across Amazon and other marketplaces. Instead of manually building campaigns, users set their goals – like growth, profitability, or brand defenseб and the system creates and optimizes campaigns automatically. It manages bidding, budget allocation, and keyword targeting through algorithms designed to adjust in real time to performance trends. This helps teams streamline their workflows while maintaining control through customizable dashboards.

Beyond automation, Perpetua offers reporting tools that combine sales, ad spend, and category insights in one place. Users can track overall ad impact and analyze how paid campaigns influence organic results. The platform also supports video and display ad management, providing a single environment for monitoring and adjusting campaigns across multiple channels.

Key Highlights:

• Goal-based campaign creation and optimization
• Automated bidding and budget management
• Tools for Amazon, Walmart, and other marketplaces
• Unified dashboards for multi-channel visibility
• Customizable reports to analyze advertising performance

Best For:

• Brands running large-scale campaigns across marketplaces
• Agencies managing client advertising with shared reporting
• Teams looking to automate campaign setup and maintenance

Contacts:

• Website: perpetua.io
• Email: [email protected]
• Address: 36 Maplewood Ave Portsmouth, NH 03801
• LinkedIn: www.linkedin.com/company/perpetua-labs
• Facebook: www.facebook.com/perpetualabs
• Instagram: www.instagram.com/perpetua.io
• X (Twitter): x.com/PerpetuaLabs

12. Carbon6

Carbon6 combines advertising optimization with revenue recovery and operational tools for Amazon sellers. Its advertising solutions focus on improving return on ad spend through automated campaign management and cross-channel promotion. Users can run campaigns on Amazon, Google, and Meta within one platform, helping unify performance tracking and avoid overpaying for ads. The system is designed to work alongside the company’s revenue recovery tools, giving a broader view of profit management.

The platform simplifies setup, requiring only a retailer account connection to begin optimizing ads and recovering lost funds. Carbon6’s ad tools integrate with its analytics layer, showing where profit loss occurs and where ad budgets can be used more effectively. This approach allows sellers to connect advertising with actual profitability rather than isolated metrics.

Key Highlights:

• Unified advertising and revenue optimization platform
• Cross-channel support including Amazon, Google, and Meta
• Automated ad management and performance tracking
• Integration with profit and deduction recovery tools
• Simple onboarding and centralized dashboard

Best For:

• Sellers seeking both ad optimization and profit recovery
• Teams managing campaigns across multiple platforms
• Businesses looking to reduce overspending and track true profitability

Contacts:

• Website: www.carbon6.io
• Facebook: www.facebook.com/Carbon6io
• LinkedIn: www.linkedin.com/company/carbon6-technologies
• Instagram: www.instagram.com/carbon6io

13. MerchantWords

MerchantWords provides keyword and market research tools that support advertising and SEO strategies on Amazon. Its database collects and organizes shopper search data, helping sellers identify high-performing keywords, track trends, and find product opportunities. Users can analyze competitors, explore related search terms, and monitor changes in ranking or visibility over time. These insights are often used to refine ad targeting and improve the efficiency of sponsored product campaigns.

The platform also includes features for digital shelf analysis, allowing users to understand how their listings perform compared to others in their category. By connecting keyword data to advertising goals, MerchantWords helps sellers prioritize the most relevant search terms and avoid wasting spend on low-impact keywords. It integrates with other marketing tools and APIs for teams that want deeper automation or large-scale analysis.

Key Highlights:

• Keyword discovery and trend tracking for Amazon ads
• Tools for competitor analysis and listing optimization
• Digital shelf insights for campaign refinement
• Support for multiple marketplaces and keyword collections
• API and data service options for automation

Best For:

• Sellers focusing on keyword-driven ad optimization
• Agencies managing research and campaign planning for clients
• Teams improving targeting and ad efficiency through search insights

Contacts:

• Website: www.merchantwords.com
• Facebook: www.facebook.com/MerchantWordsOfficial
• Twitter: x.com/MerchantWords
• LinkedIn: www.linkedin.com/company/merchantwords
• Instagram: www.instagram.com/merchantwords

14. Lifetimely by AMP

Lifetimely by AMP is an analytics and attribution platform that helps eCommerce brands, including those selling on Amazon, track profit and advertising performance in real time. It connects ad spend, revenue, and cost data from multiple sources, allowing users to see how campaigns affect overall profitability. The platform’s dashboards bring together key metrics like customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS), giving teams a clear sense of where budgets are working.

Beyond profit tracking, Lifetimely supports deeper analysis through cohort reports and customer journey data. Users can compare performance by acquisition channel, campaign, or product to identify trends that drive repeat purchases and higher lifetime value. With built-in integrations for Amazon, Shopify, and major ad platforms like Meta, Google, and TikTok, Lifetimely provides an accessible overview of advertising impact without relying on spreadsheets or manual reporting.

Key Highlights:

• Unified view of sales, ad spend, and profit performance
• Predictive analytics for CAC, LTV, and ROAS
• Cohort and customer journey reports for retention insights
• Integrations with Amazon, Shopify, Meta, Google, and TikTok
• Custom dashboards and daily automated reporting

Best For:

• Sellers wanting to connect ad results with real profit metrics
• Teams managing multiple ad platforms and sales channels
• Businesses seeking clear, real-time visibility into performance drivers

Contacts:

• Website: useamp.com
• LinkedIn: www.linkedin.com/company/use-amp

15. Skai

Skai (formerly Kenshoo) is a retail media and omnichannel advertising platform designed to manage campaigns across Amazon, Walmart, and other retail networks. It centralizes paid search, social, and retail media data into a single workspace, giving users a complete view of campaign performance. The platform focuses on automation and data integration, allowing marketers to manage large-scale campaigns without switching between multiple ad dashboards.

Its tools go beyond standard PPC management by combining AI-driven insights with commerce operations features like ticketing automation and revenue recovery. Skai’s AI agent, Celeste, helps interpret campaign data and recommends optimizations for better efficiency across media and marketplaces. For Amazon advertisers, it offers planning, reporting, and budget control under one platform, reducing manual work and improving coordination between teams and channels.

Key Highlights:

• Unified platform for retail, search, and social media ads
• Automation for campaign planning, optimization, and reporting
• AI-driven recommendations through Celeste AI
• Centralized data from multiple retail and ad networks
• Features for revenue recovery and commerce automation

Best For:

• Enterprises running multi-channel advertising campaigns
• Agencies managing retail media for multiple clients
• Brands integrating Amazon ads into broader omnichannel strategies

Contacts:

• Website: skai.io
• Facebook: www.facebook.com/skaicommerce
• Twitter: x.com/skaicommerce
• LinkedIn: www.linkedin.com/company/skaicommerce
• Instagram: www.instagram.com/lifeatskai

16. Sellerboard

Sellerboard is a profit analytics and advertising optimization platform for Amazon sellers. It gives users a clear picture of their real profit by combining sales data, product costs, Amazon fees, refunds, and ad spend in one dashboard. The system tracks performance at the product, campaign, and order levels, making it easier to see how each element contributes to overall results. It also includes tools for inventory management, listing change alerts, and automated review requests, allowing sellers to stay on top of day-to-day operations.

The advertising side of Sellerboard focuses on PPC analytics and automation. Users can monitor ad profitability across campaigns and keywords, adjust bids based on performance, and automatically exclude underperforming targets. The platform also provides alerts for listing changes, lost Buy Box, and other key account events, helping sellers act quickly when performance shifts. Together, these tools give Amazon sellers a simple way to connect their advertising data with real profit outcomes.

Key Highlights:

• Real-time profit dashboard covering all Amazon fees and costs
• PPC analytics and automated bid optimization
• Inventory tracking and restock alerts
• Automated review request and refund recovery tools
• Listing and account change notifications

Best For:

• Amazon sellers seeking accurate profit tracking tied to ad performance
• Teams managing multiple products or marketplaces
• Businesses wanting integrated PPC automation and cost control

Contact and Social Media Information:

• Website: sellerboard.com
• App Store: apps.apple.com/us/app/sellerboard-profit-analytics
• Google Play: play.google.com/store/apps/details?id=com.sellerboard
• E-mail: [email protected]
• Facebook: www.facebook.com/sellerboard
• Twitter: x.com/sellerboard
• Instagram: www.instagram.com/sellerboard.official

Conclusion

Running ads on Amazon has become more data-driven than ever, and the right tools make all the difference. Whether you focus on automating bids, tracking profit, or analyzing ad performance across multiple marketplaces, each platform on this list offers a practical way to simplify the process. Some tools specialize in PPC optimization and keyword control, while others give a broader view of your margins, customer behavior, and overall growth trends.

At the end of the day, it’s not about using every tool – it’s about choosing the ones that match your goals, workload, and experience level. From automation-heavy systems to analytics platforms, the options are wide enough for every type of seller. Test a few, look closely at how they handle data, and build a stack that helps you see clearly, act faster, and advertise smarter on Amazon.