Advertising on Amazon is crucial for sellers looking to grow their businesses. With the right tools, you can optimize your campaigns, target the right audience, and boost your sales. In this article, we’ll explore the best Amazon ads tools available in 2025, their features, and how they can help you succeed in the competitive marketplace. Whether you’re a new seller or an experienced one, using the right tools can take your Amazon advertising to the next level.
At WisePPC, we provide an advanced toolkit designed to optimize your business’s performance across marketplaces, including Amazon. Our platform offers a comprehensive set of tools to manage your advertising strategies efficiently. By integrating powerful analytics, WisePPC helps you gain visibility into your business, track historical data, and monitor performance. This allows businesses to make informed decisions, streamline complex tasks, and focus on what truly drives growth and efficiency.
We understand the importance of data-driven decisions, which is why we offer tools such as bulk actions, advanced filtering, and customizable historical data charts. These features enable businesses to quickly analyze performance, make on-the-spot campaign adjustments, and manage multiple accounts from a single platform. Additionally, our system provides automated optimization to ensure your advertising spend is always in line with your business goals, saving you time and reducing wasted ad spend.
Helium 10 provides a comprehensive set of tools designed to help Amazon sellers manage various aspects of their businesses. Their suite includes features for product research, keyword tracking, listing optimization, and advertising. With Helium 10, sellers can dive into detailed data, track sales trends, and discover profitable keywords to drive traffic. It also supports campaign automation and AI-driven advertising, allowing sellers to optimize their ad spend and improve their overall performance on Amazon.
The platform is also known for its user-friendly interface, which makes it easier for sellers to navigate complex data. Whether you are managing a small product range or scaling up, Helium 10 provides the tools necessary for growth and efficiency, all within one platform.
Jungle Scout is designed to assist Amazon sellers with product research, market intelligence, and advertising optimization. The tool provides insights into sales trends, market demand, and competitor strategies to help sellers identify opportunities and optimize their listings. Its powerful analytics help sellers manage and scale their Amazon business with detailed product tracking and campaign performance analysis.
Jungle Scout’s platform also includes features to optimize campaign performance and manage brand presence on Amazon. With this tool, sellers can leverage actionable insights to grow their sales, improve market positioning, and enhance overall competitiveness.
SellerApp helps Amazon sellers by offering a combination of data analytics, advertising optimization, and automation features to drive business growth. It provides tools for in-depth product research, keyword insights, and sales analytics to enhance decision-making. With SellerApp, sellers can unlock hidden keyword opportunities, reduce wasteful ad spend, and track ROI for their campaigns. SellerApp is a basic tool for product research, keyword analysis, and sales analytics, with some PPC management tools.
SellerApp also emphasizes providing a holistic analysis of a brand’s performance. By offering data intelligence and rule-based automation, the platform helps sellers scale their operations and improve profitability. The platform’s integration with Amazon’s sales and advertising data provides users with a clearer understanding of their performance and opportunities for improvement.
Viral Launch offers a suite of tools designed to help Amazon sellers discover profitable products, optimize their listings, and drive sales growth. The platform’s product discovery tool enables users to filter through millions of products to identify the best-selling items, while its market intelligence feature provides real-time data on market trends and competitor performance.
Viral Launch is especially known for its advertising optimization capabilities, which help sellers improve the performance of their PPC campaigns. Whether launching new products or scaling existing ones, Viral Launch provides a set of features to streamline every aspect of an Amazon business.
DataHawk is an eCommerce optimization platform that helps Amazon sellers and brands monitor and analyze their performance across various marketplaces. The platform provides in-depth data insights and allows users to track key metrics such as sales, pricing, and competitor activity. DataHawk’s AI-powered analytics tool offers actionable recommendations to optimize campaigns, improve product listings, and boost ad performance.
One of DataHawk’s key features is its ability to provide historical data and real-time insights, enabling users to track performance over time and make data-driven decisions. With tools for keyword tracking, market intelligence, and sales optimization, DataHawk helps sellers refine their strategies for better profitability and growth. The platform also offers flexible integrations, allowing users to connect their data with other tools and systems for seamless business management.
Ad Badger is an Amazon PPC management tool that helps sellers optimize and automate their advertising campaigns. The platform offers a range of features to improve bid management, keyword targeting, and campaign performance. With tools like the Bid Optimizer and Negative Keyword Automation, Ad Badger makes it easy for sellers to reclaim wasted ad spend and boost their revenue.
In addition to bid optimization, Ad Badger provides tools for ongoing campaign monitoring and adjustments. Sellers can use the platform to identify underperforming keywords, automate keyword exclusion, and track ad performance across campaigns. The focus is on making PPC management simpler, even for those without advanced PPC knowledge, through intuitive tools and a user-friendly interface.
Sellerboard provides Amazon sellers with a comprehensive suite of tools to manage and optimize their business performance. It offers real-time profit analytics, PPC optimization, and inventory management features. Sellers can track all costs, including advertising expenses, to understand their true profit margins. Sellerboard’s PPC optimization tools help sellers monitor the performance of their ad campaigns and make adjustments automatically, based on key metrics like ACOS and ROAS.
The platform also includes features like inventory alerts, refund tracking, and listing optimization tools. Sellers can stay on top of product stock levels, monitor refunds for lost inventory, and optimize their listings to improve impressions and conversion rates. Sellerboard’s user-friendly interface and automation features help sellers focus on growing their business without getting bogged down in manual tasks.
MerchantWords offers a suite of keyword research tools designed to help Amazon sellers find the best opportunities for their products. Their platform provides access to a vast database of keywords directly derived from Amazon’s search bar. Sellers can use these tools to identify high-volume search terms, track competitors’ keywords, and discover emerging trends within their market. By using MerchantWords, sellers can optimize their listings, increase ad profitability, and ultimately grow their Amazon business by targeting the most relevant search terms.
The platform also includes features for competitor analysis and market insights, which provide valuable data on keyword rankings, product performance, and industry trends. MerchantWords makes it easier for sellers to stay ahead of the competition by providing real-time data and trend tracking, giving them the insights needed to adjust their marketing strategies and improve their product visibility on Amazon.
SellerEngine provides a variety of tools designed to simplify the process of selling on Amazon, with a focus on repricing, profit optimization, and competitive analysis. Their software suite includes tools like Profit Bandit, a mobile app for barcode scanning to calculate profits, and Sellery, a repricing tool that automatically adjusts prices based on market conditions and competitors’ actions.
In addition to pricing tools, SellerEngine offers BuyBoxBuddy, which helps sellers optimize their prices and improve Buy Box ownership. The platform also includes business intelligence features, allowing sellers to track and analyze key performance indicators (KPIs) like stock levels, sales velocity, and competitor pricing. This data-driven approach helps sellers make more informed decisions and refine their selling strategies to maximize profitability on Amazon.
CashCowPro is an all-in-one software tool designed to help Amazon sellers track and optimize their sales, profits, and listings. The platform offers features such as real-time sales tracking, keyword performance analysis, and inventory monitoring. With CashCowPro, sellers can track their product rankings, identify profitable keywords, and optimize their listings for higher conversion rates. The software also provides tools for AB testing listings and monitoring sales velocity to ensure that sellers are not losing out on potential profits.
In addition to these features, CashCowPro offers unlimited email follow-ups for review collection, allowing sellers to generate more organic reviews. The platform’s automated reporting tools help sellers track their performance over time and make informed decisions based on actionable data. With these tools, CashCowPro helps Amazon sellers increase their sales and profitability through continuous optimization and tracking.
Teikametrics offers an advanced AI-powered platform for optimizing Amazon advertising campaigns. The platform’s predictive AI adjusts bids in real time based on market trends, seasonality, and other data points, ensuring that sellers do not overspend or underspend on ads. Teikametrics integrates this AI across all its tools, providing a seamless experience for optimizing every aspect of a seller’s marketplace strategy. The platform’s features allow users to set custom advertising goals and align their strategies to improve key metrics like ACoS, sales, and profitability.
In addition to advertising optimization, Teikametrics provides inventory management tools that predict demand and help prevent stockouts. Sellers can also use the platform for multichannel feed management, enabling them to manage listings across multiple marketplaces.
ZonGuru provides a suite of tools aimed at optimizing Amazon listings, product research, and customer communication. Its listing optimizer tool helps sellers craft high-converting product listings by providing data-driven insights on keywords, images, and other important elements. ZonGuru also offers product research tools that help sellers discover profitable niches and assess competition in a matter of minutes.
With features like automated review collection and customer communication tools, ZonGuru helps sellers build a strong connection with their audience, ultimately driving sales and improving customer satisfaction.The platform’s powerful analytics suite provides insights into sales performance, keyword rankings, and conversion rates. Sellers can use this data to refine their strategies, improve listing visibility, and boost sales.
Carbon6 provides a range of software solutions designed to optimize advertising and enhance profitability for eCommerce sellers, particularly on Amazon. The platform offers tools for advertising optimization, allowing businesses to scale their performance and unlock new revenue opportunities. With services like PixelMe and DSP Prime, Carbon6 helps sellers manage their ad spend effectively, track performance, and identify new opportunities to boost visibility and sales.
In addition to advertising solutions, Carbon6 offers tools for revenue recovery, such as ChargeGuard and RecoveryPro, which help sellers maximize their profits by managing deductions and chargebacks. The platform’s comprehensive approach allows sellers to optimize both their advertising strategies and operational efficiency, ensuring they can scale their businesses effectively.
BidX is an AI-powered platform designed to help Amazon sellers optimize their ad campaigns and drive higher sales. The platform automates campaign creation, keyword optimization, and bid adjustments, saving users time and improving efficiency. BidX uses predictive AI to ensure that ad campaigns are always running at peak performance, automatically making changes based on data like market trends and performance metrics. The platform’s advanced targeting algorithms help increase sales by reaching the right audiences at the right time.
BidX also provides analytics tools to monitor ad performance, allowing sellers to track key metrics such as ROAS and sales. With a focus on full-funnel solutions, the platform covers all stages of the customer journey, from awareness to purchase. Whether through search, display, or video ads, BidX helps sellers scale their operations and increase ad profitability across various platforms like Amazon, Walmart, and social media channels.
Adspert is an AI-based software tool focused on optimizing Amazon PPC campaigns for eCommerce sellers. The platform automates key tasks like bid management, keyword optimization, and budget allocation, ensuring that sellers do not overspend on ads while maximizing their return on ad spend (ROAS). Adspert’s AI-driven algorithms analyze vast amounts of data to determine the most efficient bids for every campaign, making real-time adjustments based on goals like ACoS and ROAS.
The platform provides additional features like smart keyword harvesting and automated scenario analysis to improve ad targeting. Adspert’s predictive analytics help sellers make data-driven decisions about their campaigns, while the detailed dashboard offers full transparency into campaign performance. Adspert also supports multi-marketplace advertising, making it suitable for sellers who operate on platforms like Amazon, eBay, and Walmart.
Scale Insights is an advanced automation tool designed to help Amazon sellers manage and optimize their PPC campaigns at scale. The platform uses machine learning algorithms to automate tasks like bid adjustments and keyword management, offering a high level of control over ad campaigns. With its flexible automation features, users can customize workflows and set up rules to optimize ads based on specific campaign goals.
Scale Insights also offers powerful analytics to track ad performance and sales, helping sellers uncover correlations between pricing, ads, and organic sales. The platform supports multiple marketplaces, allowing sellers to expand their reach and manage campaigns across various platforms. Additionally, its automation features save time and resources, allowing sellers to scale their operations without sacrificing performance.
PPC Storm is an advertising management tool designed to streamline and optimize Amazon PPC campaigns. It helps sellers automate the creation of their ad campaigns, manage keywords, bids, and budgets efficiently. The platform provides detailed insights on trends, search term performance, and keyword optimization, which allows users to make data-driven decisions and improve ad performance.
In addition to its automation capabilities, PPC Storm allows users to customize their strategy to suit individual business needs. Sellers can switch between multiple accounts and marketplaces with ease, making it suitable for agencies or businesses with a large number of products and marketplaces to manage.
Quartile is an advanced AI-driven advertising platform for eCommerce businesses, designed to optimize ad performance across various digital channels. The platform helps businesses maximize their return on ad spend (ROAS) by using real-time data to adjust bids, manage keywords, and track sales. Quartile provides granular control over PPC campaigns, from automated placement adjustments to dynamic bidding, ensuring that ads are always optimized to meet performance goals.
Quartile’s integration with major marketplaces like Amazon, Walmart, and Google Ads allows businesses to manage their campaigns across different platforms seamlessly. With its detailed analytics and market intelligence, Quartile helps businesses make data-driven decisions, uncover new opportunities, and scale operations efficiently. The platform also supports full-funnel advertising strategies, from reaching new shoppers to optimizing ads for existing customers.
Amazon ads tools play a crucial role in helping businesses optimize their advertising efforts and drive better results. From PPC automation and keyword optimization to full-funnel advertising strategies, these tools offer a range of solutions that cater to various needs and business models. By utilizing AI-powered features, real-time data analytics, and customizable automation, businesses can enhance the efficiency of their campaigns and focus on growing their operations.
With the right tools, sellers can stay competitive in the ever-evolving eCommerce landscape, unlock new opportunities, and ultimately improve their sales and profits. It’s essential for businesses to choose a tool that aligns with their specific goals and advertising needs, allowing them to make informed decisions and scale their operations effectively.
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