Best Amazon Conferences in Paris for Sellers and Marketers

Paris might not be the first place people think of when it comes to Amazon seller events – but that’s starting to change. Over the past few years, the city has quietly become a meeting point for European sellers, agencies, and tool builders who are all trying to stay one step ahead of the marketplace curve.

What makes Paris interesting isn’t just the location (though, let’s be honest, that helps). It’s the mix of people you get in the room – solo sellers figuring things out as they go, seasoned operators scaling across multiple marketplaces, and the occasional insider who actually knows how Amazon’s latest changes play out behind the scenes.

If you’re looking to learn something practical, make a few solid connections, and maybe leave with ideas you’ll actually use – these conferences are worth paying attention to.

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1. MarketPlace XP 2026

MarketPlace XP 2026 is an in-person conference held in Paris on June 18, 2026, focused on Amazon sellers and marketplace operators. The event is structured around peer-led sessions, where speakers are active sellers, brand owners, and practitioners sharing their own experience. The format leans toward practical discussions rather than polished presentations, with an emphasis on what actually works in real business settings.

The program covers a range of topics tied to Amazon and ecommerce, including advertising approaches such as DSP and AMC, the use of Brand Analytics data, and the growing role of AI tools. Sessions are organized to suit different experience levels, so both newer sellers and more advanced teams can follow along. The smaller size of the event also shapes the atmosphere – conversations tend to be more direct, and networking happens in a more natural, less structured way.

Key Highlights:

• In-person conference in Paris held on June 18, 2026
• Focus on Amazon and marketplace selling
• Peer-led sessions with input from sellers and brand operators
• Coverage of advertising strategies, analytics, and AI tools
• Program designed for both beginner and advanced attendees
• Smaller setting that supports direct interaction and networking

Who It’s Best For:

• Amazon sellers looking for practical, experience-based insights
• Teams managing both vendor and seller models
• French-speaking attendees, as most sessions are in French
• People interested in real case discussions rather than theory
• Attendees who prefer smaller, more focused events

Contact Information:

• Website: amzsummits.com
• E-mail: [email protected]

2. NRF Retail’s Big Show Europe 2026

NRF Retail’s Big Show Europe 2026 takes place in Paris from September 15 to 17, 2026, and brings together people working across retail, ecommerce, and digital commerce. It is not built specifically around Amazon selling, but the topics often overlap with marketplace work. Many of the discussions touch on retail media, cross-border selling, and how brands manage sales across platforms, which naturally includes Amazon as part of the wider ecosystem.

The event runs over several days and combines conference sessions with a large exhibition area. There is a mix of keynote talks, smaller sessions, and networking spaces where retailers, brands, and tech providers interact. For Amazon sellers and marketers, it tends to be less about tactical campaign advice and more about understanding how marketplace activity fits into broader retail strategy. It can feel quite large in scale, so the experience depends a lot on what sessions you choose and who you connect with during the event.

Key Highlights:

• Large retail and ecommerce event held in Paris
• Focus on retail innovation, marketplaces, and digital commerce trends
• Sessions covering retail media, data use, and cross-border selling
• Mix of exhibitors, talks, and networking formats
• Strong presence of global retail and brand representatives

Who It’s Best For:

• Amazon sellers looking to understand broader retail trends
• Marketers working across multiple ecommerce channels
• Brands expanding beyond Amazon into omnichannel retail
• Teams interested in retail media and data-driven strategy
• Professionals who want exposure to international retail networks

Contact Information:

• Website: www.nrfbigshoweurope.com
• E-mail: [email protected]
• Facebook: www.facebook.com/nrfeurope
• Twitter: x.com/nrfeurope
• LinkedIn: www.linkedin.com/company/nrfeurope
• Phone: +33 (0)1 76 77 12 36

3. Connected Commerce Summit Paris 2026

Connected Commerce Summit Paris 2026 is a one-day event held in Paris in November 2026 that focuses on how FMCG brands, retailers, and technology teams work across omnichannel and ecommerce. It brings together professionals from different parts of the retail ecosystem, with a strong focus on shopper behavior, retail media, and category strategy. Amazon often appears in discussions indirectly, especially when talking about retail media networks and digital shelf performance.

The sessions are usually built around practical industry themes like shopper insights, AI in commerce, and how teams coordinate across channels. A lot of the content comes from people working inside FMCG brands and retail companies, so the perspective tends to be grounded in day-to-day operations rather than theory. For Amazon sellers and marketers, it can be useful as a way to understand how brands think about marketplaces as part of a wider commerce system.

Key Highlights:

• In-person summit held in Paris in November 2026
• Focus on FMCG, retail, and ecommerce strategy
• Topics include omnichannel commerce, retail media, and shopper insights
• Strong focus on category management and data-driven decision-making
• Sessions led by brand, retail, and digital commerce professionals
• Mix of strategic discussions and practical case studies

Who It’s Best For:

• Amazon sellers working with FMCG or retail brands
• Marketers involved in retail media or shopper marketing
• Teams managing omnichannel or cross-channel sales strategies
• Professionals interested in how large brands approach ecommerce
• People looking to understand retail systems beyond Amazon itself

Contact Information:

• Website: www.connectedcommercesummit.com
• E-mail: [email protected]
• Twitter: x.com/mydigitalshelf
• LinkedIn: www.linkedin.com/in/sarahkingham
• Phone: +447721945661

4. AWS Summit Paris 2026

AWS Summit Paris 2026 is a one-day event held in Paris on April 1, 2026, focused on cloud computing, data infrastructure, and emerging technologies such as AI. It brings together developers, engineers, and business teams who work with cloud systems, including those using AWS services in ecommerce and advertising environments. While it is not an Amazon seller conference in a direct sense, it often attracts people who operate on Amazon or within Amazon-related tech ecosystems.

The event is structured around keynotes, technical sessions, and hands-on workshops. Most of the content revolves around real use cases, such as cloud migration, automation, and AI deployment. For sellers and marketers, the relevance usually comes from the technical side of scaling operations, improving data handling, or integrating tools that support marketplace performance. The environment is more technical than commercial, but it still connects to how modern ecommerce systems are built and run.

Key Highlights:

• One-day event held on April 1, 2026 in Paris
• Focus on cloud computing, AI, and data infrastructure
• Sessions covering AWS tools and real-world technical use cases
• Mix of keynotes, workshops, and hands-on learning formats
• Attendees include developers, engineers, and digital teams

Who It’s Best For:

• Amazon sellers working with technical teams or external tools
• Marketers involved in data-driven or performance-heavy environments
• Businesses using cloud infrastructure for ecommerce operations
• Teams interested in AI, automation, and scaling systems
• Professionals looking to understand the technical side of Amazon ecosystems

Contact Information:

• Website: aws.amazon.com
• Facebook: www.facebook.com/amazonwebservices
• Twitter: x.com/awscloud
• LinkedIn: www.linkedin.com/company/amazon-web-services
• Instagram: www.instagram.com/amazonwebservices

5. Tech for Retail 2026

Tech for Retail 2026 is a large retail and ecommerce event held in Paris on November 30 – December 1, 2026, that focuses on how technology is shaping the retail industry. It brings together retailers, brands, and technology providers who are working on digital transformation across areas like supply chains, customer experience, and retail media. For Amazon sellers and marketers, the relevance often comes indirectly through topics like advertising systems, AI tools, and marketplace integration within broader retail strategies.

The event includes a wide range of conferences and showcases that cover both online and offline retail. Many sessions focus on practical applications of technology, such as AI in commerce, data-driven decision-making, and improvements in customer experience. It tends to attract a mix of enterprise-level companies and solution providers, so the discussions are usually broader than Amazon alone, but still closely connected to how modern ecommerce operates.

Key Highlights:

• Event held on November 30 – December 1, 2026 in Paris
• Focus on digital transformation, AI, and retail innovation
• Sessions covering supply chain, customer experience, and retail media
• Mix of conferences, exhibitions, and startup showcases
• Strong presence of retail and technology companies

Who It’s Best For:

• Amazon sellers interested in retail technology trends
• Marketers working across ecommerce and omnichannel systems
• Brands exploring digital transformation in retail
• Teams focused on AI, data, and automation in commerce
• Professionals looking at how retail and marketplaces connect in practice

Contact Information:

• Website: www.techforretail.com
• E-mail: [email protected]
• Facebook: www.facebook.com/techforretail
• Twitter: x.com/techforretail
• LinkedIn: www.linkedin.com/company/techforretail
• Instagram: www.instagram.com/techforretail
• Address: 1 Place de la Porte de Versailles 75015 Paris
• Phone: +33 (0)6 64 93 73 94

Conclusion

Looking at all these events together, one thing becomes pretty clear – Paris isn’t really about a single “Amazon conference.” It’s more of a mix. Some events go deep into seller tactics and marketplace operations, others sit closer to retail strategy, tech, or even cloud infrastructure. And somehow, that mix is what makes it useful.

For Amazon sellers and marketers, the value usually comes from combining a few of these experiences rather than expecting one perfect event. A seller-focused meetup might help with day-to-day advertising decisions, while a bigger retail or tech summit gives a better sense of where things are heading long term. It’s less about finding the “right” conference and more about picking the angle that fits what you’re trying to solve at that moment.