24.06.2025

Essential Tools for Selling on Amazon in 2025

Selling on Amazon has become increasingly competitive, making the right tools essential for success. Whether you’re just starting or scaling your store, using the right software can help with keyword research, product research, listing optimization, PPC management, and order fulfillment. In this article, we’ll cover the most practical and widely used tools to help Amazon sellers manage and grow their business efficiently.

1. WisePPC

At WisePPC, we provide a performance analytics platform with many tools designed to help marketplace sellers manage advertising and sales across Amazon and other platforms more effectively. Our system combines ad performance tracking, campaign editing, and advanced data filtering in one interface. Sellers can use our tools to monitor trends, compare placements, and analyze historical data over time. With inline editing, advanced segmentation, and real-time metrics, we make it easier to identify what drives revenue and where to make changes. WisePPC is built as a tool for selling on Amazon, supporting decisions with actionable insights and simplifying campaign and product performance management.

Our platform includes features like bulk actions, dynamic visualizations, and automated alerts that reduce manual work and improve campaign response times. We also allow sellers to track dozens of key performance metrics simultaneously, highlight performance anomalies through color-coded gradients, and evaluate historical pricing and ad impact. The system is built to scale with sellers as they grow, supporting everything from campaign management to long-term performance review and inventory forecasting.

Key Highlights:

Real-time advertising and sales analytics
Inline campaign editing and bulk actions
Advanced filtering and historical metric charts
Gradient-based visual insights for quick issue detection
Unified dashboard for multiple marketplaces

Who it’s best for:

Sellers managing multiple campaigns or accounts
Merchants needing a centralized view of ad and sales data
Teams optimizing ROAS and reducing ad waste
Users looking for long-term trend tracking beyond Amazon’s limits
Sellers preparing to scale their marketplace operations

2. RepricerExpress

RepricerExpress is an automated repricing tool designed for sellers operating on Amazon and eBay. It adjusts product prices based on real-time market conditions, aiming to help users maintain competitiveness and stay within pre-defined pricing rules. The tool tracks changes in competitor pricing and responds automatically using customized strategies, which can include seller ratings, stock levels, location, and target margins. With 24/7 automation and integrations across 20+ Amazon marketplaces, it supports multi-channel sellers in maintaining consistent pricing across platforms like eBay, Walmart, and Shopify.

The platform allows sellers to set minimum and maximum price thresholds to ensure profitability and compliance. A Safe Mode option enables testing strategies without affecting live listings, and the setup is quick and user-friendly. RepricerExpress is hosted on Amazon Web Services, enabling fast response times and stable performance. Users can apply different repricing rules depending on fulfillment type or product category, helping manage storage fees and sales velocity more efficiently.

Key Highlights:

Real-time automatic price adjustments based on multiple factors
Safe Mode for testing repricing rules
Minimum and maximum price boundaries for profit protection
Integration across Amazon, eBay, Walmart, and Shopify
Strategy customization by fulfillment type and inventory status

Who it’s best for:

Amazon sellers seeking Buy Box optimization
Multi-channel eCommerce sellers
Sellers managing large or international inventories
Businesses looking to automate pricing without extensive manual input
Vendors needing a lightweight repricing setup with focused features

3. camelcamelcamel

camelcamelcamel is a free Amazon price tracking tool that provides price history charts and price drop alerts. It tracks the price changes of millions of Amazon products and notifies users via email when their tracked products reach a specified target price. The tool is accessible through its website and browser extension, The Camelizer, which overlays historical pricing data directly on Amazon product pages.

Though primarily built for shoppers, the platform also serves sellers by offering insights into long-term price trends across different Amazon marketplaces. Sellers can analyze how pricing fluctuates over time for specific items and use this information to decide when to list, discount, or restock. camelcamelcamel operates across multiple international Amazon platforms, including the US, UK, Germany, France, and more.

Key Highlights:

Price history charts for Amazon products
Email alerts for target price drops
Available as a web app and Chrome extension
Tracks prices across multiple Amazon country domains
Free to use without login for basic functions

Who it’s best for:

Sellers analyzing historical price trends
Merchants timing discounts or restocks
Users who want to monitor competitor pricing passively
Multi-regional sellers observing international price differences
New sellers researching product pricing patterns

4. AMZ Suggestion Expander

AMZ Suggestion Expander is a Chrome browser extension that helps Amazon sellers discover long-tail and related keywords directly in the Amazon search bar. By showing keyword suggestions that come before and after a user’s input, the extension expands the default Amazon autocomplete functionality. This makes it easier for sellers to identify niche opportunities and build keyword lists for SEO and PPC purposes.

The tool supports various Amazon marketplaces including the US, Canada, Mexico, UK, Germany, France, Italy, Australia, and Spain. In its Pro version, it includes added features like keyword search volume estimates and downloadable keyword lists. The extension is lightweight, updates regularly, and is built to improve the process of keyword discovery without relying on external databases.

Key Highlights:

Expands Amazon search bar suggestions
Displays keywords before and after input phrases
Compatible with multiple Amazon marketplaces
Includes Pro features like keyword volume and downloads
Designed for fast and direct in-browser use

Who it’s best for:

Amazon sellers researching product niches
PPC campaign managers
SEO-focused product listers
Sellers looking for quick keyword ideas without external tools
Beginners needing a simple keyword expansion tool

5. sellerboard

sellerboard is an analytics and management app for Amazon sellers focused on tracking profitability and operational metrics. It provides real-time insights into sales performance, Amazon fees, refunds, advertising costs, promotions, and fixed business expenses. Users can break down their performance data by day or product and access a live dashboard to view FBA fees, PPC expenses, returns, and other relevant details.

In addition to financial tracking, sellerboard includes features for inventory management and reimbursement handling for lost or damaged items. It also offers tools to automate review request emails and optimize PPC advertising. The app is designed to support daily decision-making by providing up-to-date data and streamlining common tasks associated with Amazon selling.

Key Highlights:

Live dashboard with real-time profit and expense tracking
Breakdown of Amazon fees, refunds, and PPC costs
Inventory monitoring and lost item reimbursement
Email automation for review and feedback requests
Tools to support advertising and cost analysis

Who it’s best for:

Sellers looking for profit and cost visibility
FBA sellers managing reimbursements and stock levels
Amazon store operators wanting to streamline review requests
Businesses analyzing advertising return and fee impact
Those needing a daily overview of sales performance

6. SellerApp Free Tools

SellerApp provides a suite of free tools designed to support Amazon sellers with research, listing optimization, and performance checks. Their toolkit includes an FBA calculator, keyword search tool, reverse ASIN lookup, and listing quality checker. These tools help sellers evaluate profitability, discover relevant keywords, analyze competitor listings, and improve their own product descriptions and keyword usage.

Users can also access utilities to remove duplicate keywords, edit product descriptions without HTML, and assess advertising performance with PPC and ACoS calculators. The tools are web-based and accessible without installing additional software. They are suited for sellers at various stages of their Amazon journey, from listing setup to PPC optimization.

Key Highlights:

Amazon FBA calculator for profitability checks
Reverse ASIN and keyword research tools
Listing quality analyzer and product description editor
Duplicate keyword cleaner
Free browser-based access without installation

Who it’s best for:

Sellers optimizing listings and PPC campaigns
Beginners testing product profitability
Merchants needing quick keyword ideas
Store owners cleaning up and improving listing content
Users wanting basic tools without cost or setup

7. Google Trends

Google Trends is a web-based tool that shows how search interest changes over time for specific keywords and topics. While not built specifically for Amazon, it helps sellers spot general trends in consumer interest that may indicate seasonal demand, product popularity, or emerging niches. Users can compare terms, explore interest by region, and analyze long-term or real-time search activity.

Amazon sellers use Google Trends to decide which products to research further, determine when to launch or promote listings, and evaluate the relevance of keywords over time. It provides a broad market view that complements Amazon-specific keyword and sales data, especially useful in the early stages of product research or content planning.

Key Highlights:

Tracks keyword interest over time
Provides geographic and time-based search insights
Useful for identifying trending topics and seasonality
Compares terms and topics side by side
Free and accessible without registration

Who it’s best for:

Sellers researching market demand trends
Merchants planning product launches or seasonal sales
Users exploring keyword relevance beyond Amazon
Content creators aligning listings with current topics
Anyone validating interest before deeper Amazon research

8. ZonGuru

ZonGuru offers a range of integrated tools designed specifically for Amazon sellers to support product research, listing optimization, keyword tracking, and performance management. Their toolkit includes Niche Finder, Chrome Extension, Sales Spy, and Keywords on Fire, among others. These tools help sellers discover new product ideas, monitor competitors’ sales activity, and find converting search terms based on what drives actual buyer behavior. ZonGuru also includes Love-Hate, a feature for analyzing product reviews to identify both strengths and weaknesses, allowing sellers to develop better products or listing angles.

In addition to research tools, ZonGuru includes functions like Listing Optimizer and Keyword Tracker to help users improve their product pages and monitor keyword performance over time. The platform is available across multiple Amazon marketplaces including the US, Europe, Australia, and India. For supply chain support, ZonGuru’s Easy Source tool connects sellers directly with suppliers via Alibaba integration. All tools are accessible from a unified dashboard, streamlining day-to-day operations for sellers managing multiple listings or marketplaces.

Key Highlights:

Tools for product research, keyword tracking, and listing analysis
Integration with Alibaba for supplier sourcing
Keyword tools tailored to competitor insights
Chrome extension for in-browser product and niche research
Coverage across major Amazon marketplaces

Who it’s best for:

Amazon sellers looking for an all-in-one research and optimization platform
Users launching new products or exploring niche markets
Sellers wanting to monitor competitor sales and keyword activity
Businesses aiming to improve listings with review and keyword analysis
Sellers managing multiple Amazon regions

9. FeedbackWhiz

FeedbackWhiz is a platform that helps Amazon and Walmart sellers manage customer communication, monitor product and listing changes, and analyze financial performance. Their tools include automated email campaigns for product reviews and seller feedback, triggered by customer actions and fully compliant with Amazon policies. Sellers can create custom messages or automate Amazon’s “Request a Review” process, streamlining outreach and reducing manual effort.

The platform also provides alerts for listing hijacks, buy box changes, price fluctuations, and new reviews, allowing sellers to respond quickly to potential issues. With the Profits feature, users can track revenue, fees, refunds, and customized expenses to assess profitability across listings. Additional features include an order manager, product manager, and feedback manager, all centralized in a dashboard that supports both Amazon and Walmart integrations. FeedbackWhiz combines customer engagement and performance insights into one toolset.

Key Highlights:

Email automation for review and feedback requests
Real-time alerts for listing changes and customer reviews
Profit tracking with custom expense categories
Dashboard covering orders, feedback, and product metrics
Compatible with both Amazon and Walmart platforms

Who it’s best for:

Sellers managing multiple listings and needing active review management
Businesses aiming to track listing performance and financial metrics
Merchants automating customer outreach and reputation monitoring
Sellers looking for tools to spot issues with hijackers or buy box changes
Operators on Amazon and Walmart seeking unified data visibility

10. Keyword Tool

Keyword Tool is an online keyword research utility that uses autocomplete data from major search platforms, including Amazon, Google, YouTube, and others, to generate long-tail keyword suggestions. For Amazon sellers, the tool is useful in identifying search terms that customers are likely to use, especially for SEO, content creation, and PPC planning. It works without requiring an account and generates keyword suggestions based on specific Amazon domains and languages selected by the user.

The free version of the tool returns a broad set of keyword suggestions, while the paid version includes access to estimated search volumes, cost-per-click data, and keyword competition metrics. It supports over 190 domains and 80 languages, making it suitable for international sellers. The tool is lightweight and focused on helping users discover relevant keywords through search patterns that reflect real user behavior.

Key Highlights:

Uses Amazon autocomplete to generate keyword suggestions
Supports multiple domains and languages
Free and Pro versions available
No login required for basic functionality
Also supports platforms like Google, YouTube, eBay, and more

Who it’s best for:

Sellers looking for keyword ideas for product listings and ads
Marketers building international campaigns
SEO and PPC specialists needing long-tail keywords
Users who want fast, browser-based keyword generation
Sellers not using complex or account-linked tools for keyword research

11. Viral Launch

Viral Launch provides a collection of tools designed to support various stages of Amazon selling, from product discovery to PPC optimization. Their platform includes tools like Product Discovery, which helps sellers find profitable items by filtering through the Amazon catalog, and Market Intelligence, which offers real-time data on competition and trends. Sellers can also perform in-depth keyword research and track ranking changes to better position their listings.

The platform features a PPC management suite called Kinetic PPC, which is aimed at optimizing ad campaigns and improving return on spend. Users can track organic and paid keyword performance, manage automations, and monitor sales data over time. Viral Launch integrates multiple tools into one interface, allowing sellers to analyze the market, improve listings, and manage advertising strategy without switching platforms.

Key Highlights:

Product research and market analysis tools
Keyword tracking and listing optimization
Real-time competitor insights and rank tracking
PPC management with automation features
All-in-one platform for Amazon selling tasks

Who it’s best for:

Sellers seeking product and market research tools
Users wanting a structured PPC and keyword tracking system
Amazon businesses aiming to refine listings and boost visibility
Operators looking for consolidated data and insights
Sellers managing campaigns without using external ad tools

12. Seller University

Seller University is Amazon’s official educational platform for both new and experienced sellers. It offers free video courses, downloadable guides, and live training sessions on a variety of topics including listing setup, pricing, fulfillment, advertising, and account management. The content is structured for different learning styles and covers over 125 topics relevant to operating on Amazon’s global marketplaces.

The resource helps sellers understand how to use Amazon’s tools, access features like A+ Content, and apply programs such as Fulfillment by Amazon (FBA) and Brand Registry. Seller University is also integrated with Amazon’s New Seller Guide, providing guidance for sellers who want to scale during their first year. It functions as a go-to reference for sellers trying to improve their operational understanding of the platform.

Key Highlights:

Free training on Amazon tools and programs
Step-by-step video and guide content
Live sessions led by Amazon specialists
Access to topics like FBA, A+ Content, and global selling
Available for new and advanced sellers

Who it’s best for:

New Amazon sellers needing platform orientation
Experienced sellers seeking updates on features and tools
Businesses onboarding staff into Amazon operations
Users interested in exploring programs like FBA or Brand Registry
Sellers using Amazon’s first-party resources for training

13. Sellozo

Sellozo is an Amazon PPC platform focused on automation and full-service ad management. Their system includes tools like Campaign Studio, a drag-and-drop interface where users can build and manage PPC campaigns visually. Sellozo provides automated keyword harvesting, bid optimization, and ad scheduling (dayparting) to help sellers manage ad spend more effectively.

For sellers who prefer a hands-off approach, Sellozo also offers a fully managed PPC service with access to their software and support from a team of Amazon advertising specialists. The platform is designed to improve ad performance by reducing unnecessary costs and maximizing returns. It serves sellers who want more control over campaigns or want to outsource advertising entirely.

Key Highlights:

Campaign Studio with visual PPC management tools
Automated bidding and keyword harvesting
Dayparting and ad scheduling features
Fully managed services available
Built-in reporting for ad spend and performance

Who it’s best for:

Amazon sellers managing PPC campaigns in-house
Businesses looking for automation in keyword bidding
Sellers needing better visibility into advertising ROI
Merchants wanting to outsource PPC to a dedicated team
Users seeking a centralized system for Amazon ad control

14. Ecomtent

Ecomtent is a tool that helps Amazon sellers create and optimize product listings using AI. The platform supports the generation of titles, bullet points, descriptions, infographics, and A+ Content based on Amazon’s latest content requirements. Their system is designed to integrate with seller workflows and allows for quick creation and bulk editing of listings to match platform standards and boost conversion rates.

The tool also focuses on newer Amazon search technologies like COSMO and RUFUS by tailoring content for better visibility in AI-based search environments. Ecomtent enables faster listing creation by automating repetitive tasks and updating catalog content based on real-time trends and seller-specific data. It supports teams looking to reduce manual work while keeping listings compliant and relevant.

Key Highlights:

AI-generated content for titles, bullets, and A+ content
Supports COSMO and RUFUS search optimization
Infographic creation with integrated visual tools
Real-time catalog updates and listing management
Seamless integration with existing seller workflows

Who it’s best for:

Amazon sellers managing large or multi-product catalogs
Teams optimizing for AI-driven search tools on Amazon
Brands needing consistent, compliant listing content
Sellers looking to scale content creation speed
Merchants aiming to improve listing quality without manual input

15. AMALYTIX GTIN Tool

AMALYTIX offers a free GTIN and EAN barcode generator for Amazon sellers needing compliant product codes. The tool helps users assemble valid 13-digit GTINs using their GS1-assigned Global Location Number (GLN). It then automatically generates corresponding EAN-13 barcodes, which are commonly required for selling on Amazon marketplaces such as Amazon.de.

This tool simplifies the process for sellers who need barcodes for listing products but do not receive them in a ready format from GS1. The generator allows users to download barcodes directly and helps avoid errors when creating product identifiers. It is designed as a utility for Amazon sellers who need to create and manage barcodes in compliance with Amazon requirements.

Key Highlights:

Free GTIN and EAN-13 barcode generation
Based on GS1-issued GLNs
Complies with Amazon’s barcode requirements
Supports bulk creation of valid product codes
Simple interface with direct barcode download

Who it’s best for:

Amazon sellers needing valid GTINs and EAN barcodes
Sellers using GS1 packages without pre-formatted codes
Businesses preparing product listings for Amazon Europe
Users wanting a fast, compliant barcode creation tool
Merchants handling private label or branded products

16. Trellis

Trellis is a profit optimization platform that helps sellers manage eCommerce operations across Amazon and other marketplaces. The platform provides AI-driven tools for advertising automation, dynamic pricing, listing optimization, promotions, and market intelligence. It is designed to support sellers in making data-backed decisions to improve performance and reduce manual effort.

Sellers can use Trellis to analyze product performance, apply pricing rules, and run automated campaigns. The platform tracks interactions across the sales funnel and gives actionable insights to adjust advertising and content strategies. Trellis also offers services for teams needing support in strategy and execution, making it suitable for both self-managed and managed approaches.

Key Highlights:

AI-based dynamic pricing and ad automation
Listing optimization and promotion tools
Full-funnel performance tracking
Marketplace intelligence and customer insights
Works across Amazon, Walmart, Shopify, and others

Who it’s best for:

Amazon sellers focused on maximizing profit margins
Brands running PPC campaigns and price testing
Merchants managing multiple platforms
Agencies needing scalable ad and pricing tools
Sellers seeking both self-service tools and strategic support

17. Veeqo

Veeqo is a free shipping and inventory management tool developed by Amazon for sellers who operate across multiple platforms. It centralizes inventory tracking and order fulfillment from Amazon, eBay, Etsy, Walmart, Shopify, and other channels. Sellers can use Veeqo to access pre-negotiated shipping rates from major carriers, generate shipping labels in bulk, and automatically sync product data across stores. The system also helps prevent overselling by keeping inventory updated in real time.

Beyond shipping and inventory, Veeqo provides tools for analyzing order profitability and managing warehouse operations. Users can scan items, prioritize shipping from optimal warehouse locations, and set automation rules for repetitive tasks like selecting shipping carriers or applying specific workflows per channel. It also supports Amazon Multi-Channel Fulfillment, allowing sellers to ship non-Amazon orders using FBA. Veeqo integrates team collaboration, making it a useful tool for businesses managing logistics and fulfillment at scale.

Key Highlights:

Integrated shipping with pre-negotiated carrier rates
Inventory sync across Amazon and non-Amazon platforms
Bulk label creation and warehouse management tools
Automation rules for order routing and fulfillment
Real-time profit and performance insights across channels

Who it’s best for:

Sellers using multiple eCommerce platforms
Amazon sellers managing large volumes of orders
Merchants needing centralized shipping and inventory tools
Businesses that ship through FBA and other fulfillment channels
Teams requiring collaborative tools for warehouse and order management

18. AMZ Tracker

AMZ Tracker is a toolset designed to help Amazon sellers improve rankings and protect listings. It offers keyword tracking, competitor monitoring, listing optimization analysis, and promotional support through integration with the Vipon deal site. Sellers can track how listings perform for targeted keywords and receive alerts on changes that affect their rankings or conversion rates. The system also helps identify weaknesses in competitor listings for strategic improvements.

In addition to ranking-focused features, AMZ Tracker includes defensive tools like hijack alerts, negative review notifications, and listing performance checks. Users can access keyword research tools, long-tail keyword generators, and tools for building Super URLs that drive external traffic to Amazon listings. The platform supports various levels of subscription depending on the number of products and features required.

Key Highlights:

Keyword rank tracking and competitor monitoring
Tools for listing optimization and conversion improvement
Super URL and external traffic support
Hijack and negative review alerts
Integration with Vipon for product promotions

Who it’s best for:

Amazon sellers aiming to improve listing visibility
Merchants promoting products via discounts and deal sites
Sellers managing competitive product categories
Businesses needing protection against listing hijacks
Users looking for external traffic tools and keyword insight

19. Titans Pro

Titans Pro is a Chrome extension built for Amazon keyword research and niche validation. It expands on Amazon’s built-in search suggestions by showing related keyword ideas with estimated search volume, competition data, and an internal demand-opportunity scoring system. The tool helps sellers identify profitable search terms based on how competitive and in-demand a niche is, directly from the Amazon search bar.

Users can download keyword lists in a single click, which is useful for SEO planning or setting up advertising campaigns. The tool is designed for quick use and doesn’t require switching between platforms. Titans Pro is mainly geared toward Amazon sellers, particularly those in the Kindle Direct Publishing (KDP) space, who want a fast and simple way to explore new keyword opportunities and understand search behavior.

Key Highlights:

Expands Amazon autocomplete with keyword suggestions
Shows estimated volume, competition, and niche scores
One-click download of keyword lists for SEO and ads
Works directly in Amazon’s search interface
Focused on keyword discovery and idea validation

Who it’s best for:

Amazon KDP sellers researching book niches
Sellers looking for quick keyword data in-browser
Users building SEO or PPC campaigns
Merchants evaluating niche opportunities
Sellers preferring a lightweight keyword research tool

20. Jungle Scout Sales Estimator

Jungle Scout’s Sales Estimator is a tool designed to help sellers predict monthly sales volumes based on a product’s Best Seller Rank (BSR), chosen category, and marketplace. Users input basic information to get a quick sales estimate for a product, which can be useful when evaluating potential opportunities or validating product demand before launching. The tool is accessible online and provides a simplified way to assess market interest across Amazon’s categories.

While the estimator offers a free number of monthly searches, full access to additional data and tools is part of the broader Jungle Scout platform. The estimator is commonly used alongside other research features like browser extensions, keyword trackers, and trend analyzers to support product selection and launch planning. It serves as a starting point for identifying product opportunities and gauging market competitiveness.

Key Highlights:

Estimates monthly sales from BSR and category
Covers multiple Amazon marketplaces
Simple, web-based interface
Can be used without a subscription for limited searches
Integrates with broader Jungle Scout tools for deeper analysis

Who it’s best for:

New Amazon sellers researching product ideas
Users validating demand before sourcing or launching
Sellers comparing products across different niches
Merchants needing a quick check on market performance
Users already leveraging other Jungle Scout tools

21. AMZScout Sales Estimator

AMZScout’s Sales Estimator allows users to calculate expected monthly sales for any Amazon product using its BSR, category, and target marketplace. The tool follows a step-by-step process that includes identifying the product’s rank from its Amazon listing and entering the relevant information into the estimator to get sales figures. It is often used to validate demand before launching a new product or analyzing the competition in a given niche.

The estimator is part of AMZScout’s larger toolset, which includes extensions and research features for tracking trends, product history, and competition levels. It complements other tools like profit calculators and keyword trackers, offering a lightweight way to get demand insights. AMZScout also offers deeper historical tracking and niche scoring through its Chrome extension for users who need broader evaluations.

Key Highlights:

Estimates sales based on rank, category, and marketplace
Free access for quick, browser-based use
Easy three-step input system
Can be paired with AMZScout’s Pro AI Extension
Useful for evaluating both products and niche trends

Who it’s best for:

Sellers researching market potential for new products
Merchants comparing items based on demand
Users conducting quick niche evaluations
Beginners needing a free tool to test sales ideas
Sellers already using other AMZScout extensions

22. Teikametrics

Teikametrics is an AI-driven platform built to optimize advertising and inventory management for sellers on Amazon, Walmart, and other marketplaces. Their Predictive AI automatically adjusts bids for ads based on multiple factors including product category, seasonality, and user-defined goals like ACoS limits. The system supports both self-service use and managed services, making it flexible for different business models.

In addition to ad optimization, Teikametrics includes tools for inventory forecasting and multichannel feed management. Sellers can monitor trends, set constraints, and automate adjustments across product listings and ad campaigns. The platform also supports social shopping integration through Hiive, aimed at boosting exposure via creator-driven marketing. Teikametrics is structured to support continuous improvement through real-time insights and automated decisions.

Key Highlights:

Predictive bidding and ad automation for Amazon and Walmart
Inventory optimization with demand forecasting
Multichannel feed and listing management
Social commerce integration via Hiive
Support for self-service, managed, and agency models

Who it’s best for:

Brands managing complex ad strategies across marketplaces
Sellers focused on maximizing advertising efficiency
Merchants needing automated inventory management
Teams running multichannel operations
Businesses combining ad automation with performance insights

23. Keepa

Keepa is a product tracking tool that helps users monitor price history and availability for items listed on Amazon. It allows sellers to create alerts for changes in product pricing and availability, including out-of-stock variations across different product versions such as size or color. Keepa can track ASIN lists, making it practical for sellers who manage multiple SKUs or monitor entire product families. The tool is available as a browser extension and mobile app.

Users can visualize historical price trends directly within the Amazon product page through an interactive chart. Keepa supports multiple Amazon marketplaces and provides additional features for those with a subscription, including access to more detailed product data. Sellers use Keepa for pricing strategies, deal spotting, and competitive tracking, making it a valuable addition to their research and inventory workflow.

Key Highlights:

Tracks price history and product availability
Supports ASIN list tracking for variations
Browser extension and mobile app available
Integrated charts on Amazon product pages
Optional subscription unlocks full data access

Who it’s best for:

Sellers tracking competitor pricing
Merchants monitoring stock status across product variants
Users comparing price trends over time
Sellers looking for deal opportunities
Businesses needing a lightweight product monitoring tool

24. AmzChart

AmzChart is a product research and analysis platform centered around Amazon’s Best Sellers Rank (BSR). It offers tools to discover trending and low-competition products across multiple Amazon marketplaces. Users can view insights by category, track product performance over time, and compare competitors by analyzing changes in BSR and keyword strategies. AmzChart also includes a reverse ASIN keyword tool to find which terms competitors are targeting.

Sellers use AmzChart to evaluate market potential, identify profitable niches, and optimize product listings. The platform’s category-level analysis helps users choose better listing paths, while keyword suggestions support search visibility. Additional browser plugins provide access to historical pricing data directly on Amazon pages. With daily updates and broad marketplace coverage, the tool offers a mix of strategic and operational support.

Key Highlights:

BSR-based product and category analysis
Reverse ASIN keyword lookup
Competitor performance tracking
Category path and niche suggestions
Browser plugin for price history tracking

Who it’s best for:

Sellers looking for low-competition niches
Merchants optimizing listings with keyword research
Users tracking competitors’ BSR changes
New sellers evaluating category choices
Researchers needing marketplace-wide product trends

25. Pacvue

Pacvue is a commerce management platform built to help brands and agencies optimize operations, advertising, and performance measurement across marketplaces. It combines retail media management, sales analytics, inventory oversight, and automation tools into a single system. The platform supports both first-party and third-party data integration, offering unified dashboards that guide investment and advertising decisions.

With features such as automated bid adjustments, retail media tools, and digital shelf insights, Pacvue helps users align their commerce efforts across channels like Amazon, Walmart, and Target. It offers custom solutions for self-service teams, managed services, and agencies handling multiple clients. Pacvue is typically used by enterprise-level brands needing data visibility, process coordination, and campaign optimization.

Key Highlights:

Centralized retail media and commerce management
Automated ad bidding and campaign optimization
Insights from first-party and third-party data
Inventory and digital shelf monitoring
Multi-marketplace integration

Who it’s best for:

Brands managing advertising across multiple marketplaces
Agencies overseeing multiple clients’ campaigns
Sellers aiming to unify their sales and ad strategies
Teams coordinating retail data and media buying
Businesses scaling with data-driven commerce tools

26. SellerSonar Free Tools

SellerSonar offers a set of free tools designed to help Amazon sellers improve their listing performance and manage their business more efficiently. Among these tools are the Amazon Listing Quality Checker (LQS Checker) and the Amazon FBA Calculator. The Listing Quality Checker evaluates product pages based on content quality, keyword usage, and customer engagement, allowing sellers to identify gaps and improve visibility. The FBA Calculator estimates fulfillment fees, shipping costs, and commissions, helping sellers better understand their profit margins and cost structure.

These tools are built for quick access and usability, supporting sellers who want to make informed decisions without investing in complex systems. They are useful for analyzing listing structure, preparing financial plans, and identifying optimization opportunities. SellerSonar’s tools are available online and can be used without connecting to Seller Central. While part of a larger platform, these basic tools serve as standalone resources for listing evaluation and financial planning.

Key Highlights:

AI-powered Listing Quality Checker
FBA Calculator for fee and margin estimation
No connection to Seller Central required
Supports sellers in planning and content improvement
Free access to core tools with optional upgrade

Who it’s best for:

Sellers needing fast listing reviews
Merchants calculating Amazon FBA-related costs
New sellers preparing to launch listings
Agencies reviewing client listings
Users looking for quick, free business insights

27. Profasee

Profasee is an AI-powered pricing tool that helps Amazon sellers automatically adjust their product prices in response to market changes. Instead of relying on static pricing or manual updates, it analyzes signals such as sales velocity, competitor pricing, and customer behavior to find the most profitable price point at any moment. This allows brands to improve profit margins, accelerate sales, and reduce lost revenue from outdated pricing strategies.

The tool is designed to work in the background, adjusting prices in real time while aligning with a seller’s inventory and business objectives. Profasee is often used to balance pricing with stock levels, protect margins without harming rank, and avoid over-discounting. It is suitable for sellers managing large catalogs who want to scale pricing decisions with minimal manual involvement and better responsiveness to marketplace dynamics.

Key Highlights:

Dynamic pricing based on real-time market data
AI adjusts pricing without manual input
Aligns with inventory and profit goals
Reduces need for static price sheets
Tracks key metrics for smarter decisions

Who it’s best for:

Sellers seeking to automate pricing strategy
Merchants losing margin due to outdated pricing
Brands managing large product catalogs
Users wanting to sync pricing with sales trends
Teams replacing spreadsheets with responsive tools

Conclusion

Choosing the right tools can make a significant difference in how efficiently and effectively sellers operate on Amazon. From listing optimization and pricing automation to campaign analytics and competitor tracking, each tool serves a specific purpose in streamlining sales and advertising processes. The best approach is to combine tools that align with your goals, business size, and workflows.

Whether you’re looking to monitor performance, increase profitability, or simplify day-to-day management, the tools covered in this article offer practical solutions for Amazon sellers. By focusing on real-time data, actionable insights, and automation, sellers can reduce manual work, avoid common pitfalls, and focus more on growth and strategy.