Best Amazon Marketing Tools to Grow Your Business

Selling on Amazon is a fast-paced game where ad campaigns can make or break your success. With countless products competing for attention, sellers need tools to optimize ads, track performance, and stay ahead of competitors. Amazon marketing tools offer features like automated bid adjustments, keyword management, data analytics, and campaign reporting to simplify advertising efforts. These platforms help sellers save time, make data-driven decisions, and boost their products’ visibility in search results. Whether you’re a new seller or scaling a large operation, these tools can fit into your workflow to improve efficiency. This article explores several options, detailing their features and how they support Amazon sellers in managing their businesses effectively.

1. WisePPC

We are WisePPC, providing a platform for managing sales and advertising on marketplaces like Amazon and Shopify. Our toolkit tracks performance metrics and optimizes campaigns to support business growth. We hold Amazon Ads Verified Partner status, which requires meeting standards for expertise, service quality, and customer support. Our platform uses official integrations and follows Amazon’s best practices.

We offer features like bulk campaign updates, advanced filtering, and historical data charts to analyze trends. Our dashboard provides real-time insights into metrics like TACOS, ACOS, and profit. Upcoming features include AI-based campaign adjustments and automated inventory forecasting. Our team provides support through a help center and blog content focused on marketplace strategies.

Key Highlights:

• Tracks performance metrics across Amazon and Shopify marketplaces.
• Offers bulk updates and advanced filtering for campaign management.
• Provides historical data charts for trend analysis.
• Includes upcoming AI-based campaign adjustments and inventory forecasting.

Contact and Social Media Information:

• Website: wiseppc.com
• Facebook: www.facebook.com/wiseppc
• LinkedIn: www.linkedin.com/company/wiseppc
• Instagram: www.instagram.com/wiseppc

2. Skai

Skai provides a platform for managing advertising across multiple channels, including Amazon. It consolidates data from numerous publishers and retail media networks, allowing users to track paid media performance in one place. The tool uses AI to analyze data and suggest budget allocation for campaigns spanning search, social, and retail media. Skai also offers a GenAI marketing agent called Celeste AI, which automates decision-making and identifies growth opportunities. Their team provides support through expert services and training via Skai University.

The platform integrates with major marketplaces like Amazon, Google, and Facebook, enabling users to activate media programs efficiently. Skai’s reporting dashboard delivers insights into campaign performance, helping users adjust creatives, audiences, or inventory. The company hosts events like Retail Media Thursdays and provides resources such as blogs and case studies to keep users informed about industry trends.

Key Highlights:

• Consolidates data from multiple publishers for unified campaign tracking.
• Uses AI to optimize budget decisions across search, social, and retail media.
• Offers Celeste AI for automated decision-making and growth insights.
• Provides training through Skai University and expert support services.

Contact and Social Media Information:

• Website: skai.io
• Facebook: www.facebook.com/skaicommerce
• LinkedIn: www.linkedin.com/company/skaicommerce
• Twitter: x.com/skaicommerce
• Instagram: www.instagram.com/lifeatskai

3. AiHello

AiHello offers tools for automating Amazon PPC (pay-per-click) campaigns. The platform adjusts bids based on keyword performance, aiming to reduce ad spend on low-performing targets and increase it on high-performing ones. Users can create campaigns quickly by selecting an ASIN and budget, with AiHello handling keyword research and ad setup. The tool also manages keywords by adding relevant ones, removing underperformers, and controlling spend with negative keywords.

A dedicated account manager provides guidance on campaign setup and advertising strategies. AiHello’s interface is designed to simplify campaign management, eliminating manual work for users. The platform generates reports to track bid adjustments and product restocking needs. Pricing plans include options for self-service software or full-service account management, catering to individual sellers and agencies.

Key Highlights:

• Automates bid adjustments to focus spend on high-performing keywords.
• Creates campaigns quickly with automated keyword research.
• Manages keywords by adding relevant terms and removing underperformers.
• Offers dedicated account managers for strategy guidance.

Contact and Social Media Information:

• Website: www.aihello.com
• Email: [email protected]
• Facebook: www.facebook.com/aihellos
• LinkedIn: www.linkedin.com/company/aihellos
• Twitter: x.com/aihellos
• Address: 100 College St, Toronto, M5G 1L5 Canada

4. Quartile

Quartile provides a platform for optimizing advertising across major marketplaces, including Amazon. It ingests data from multiple channels to analyze product performance and uses proprietary algorithms to generate insights. The tool supports dynamic bidding and automated placement adjustments based on real-time data. Quartile’s granular approach focuses on per-ASIN campaigns to drive results across the sales funnel, from reaching new shoppers to increasing market share.

Each user is assigned a team of experts to develop strategies and optimize campaigns. The platform offers reports and insights to identify new opportunities. Quartile also provides resources like blogs and case studies to help users understand ecommerce advertising trends. The company has been recognized in industry awards, including G2’s Small Business Leader and Amazon Ads Partner Awards finalist.

Key Highlights:

• Ingests data from multiple channels for product-level insights.
• Supports dynamic bidding and frequent placement adjustments.
• Assigns a team of experts to strategize and optimize campaigns.
• Provides resources like blogs and case studies on ecommerce advertising.

Contact and Social Media Information:

• Website: www.quartile.com
• Email: [email protected]
• LinkedIn: www.linkedin.com/company/quartiledigital
• Instagram: www.instagram.com/quartiledigital
• Address: 101 Park Avenue, Suite 2504 New York, NY 10178
• Phone Number: +1 (646) 760-6621

5. Pacvue

Pacvue offers a commerce acceleration platform that integrates retail media, commerce management, and measurement tools for advertising across multiple marketplaces, including Amazon. The platform unifies data to help users prioritize investments, coordinate activities across teams, and make advertising decisions using first-party and third-party data. It includes features like digital shelf optimization, ecommerce sales management, retail media management, and advertising automation.

The platform supports brands and agencies with tools for campaign management and performance tracking. Pacvue provides resources such as blogs, guides, and webinars to help users stay updated on commerce trends. Their team offers support through Pacvue University for training and a newsletter for industry updates. The platform also includes a solution for Target, integrating commerce data for unified retail operations management.

Key Highlights:

• Integrates retail media, commerce management, and measurement tools.
• Supports campaign management across multiple marketplaces.
• Offers digital shelf optimization and advertising automation.
• Provides training through Pacvue University and industry resources.

Contact and Social Media Information:

• Website: pacvue.com
• Email: [email protected]
• Facebook: www.facebook.com/pacvuecorp
• LinkedIn: www.linkedin.com/company/pacvue
• Twitter: x.com/Pacvue
• Instagram: www.instagram.com/pacvuecorp
• Address: 500 Technology Drive, Ste 450 Irvine, CA 92613 

6. Ad Badger

Ad Badger provides software for managing Amazon PPC campaigns. The platform includes tools for bid optimization, negative keyword automation, and positive keyword management to help users adjust campaigns based on performance data. It analyzes conversion data to make bid adjustments and identifies inefficient keywords to add as negatives. The software is designed to simplify campaign management without requiring prior PPC knowledge.

The platform offers a course to help users learn Amazon PPC strategies. Ad Badger also provides resources like a blog, podcast, and guides to support sellers with advertising tactics. Their team offers services such as campaign audits and coaching for Amazon PPC. Case studies are available to show how the platform has been used by sellers.

Key Highlights:

• Automates bid adjustments based on conversion data.
• Identifies and adds inefficient keywords as negatives.
• Includes a course for learning Amazon PPC strategies.
• Offers resources like a podcast and blog for advertising insights.

Contact and Social Media Information:

• Website: www.adbadger.com
• Facebook: www.facebook.com/AdBadgerDen
• LinkedIn: www.linkedin.com/company/adbadger
• Twitter: x.com/AdBadgerApp
• Instagram: www.instagram.com/adbadgerden

7. Amazon Ads

Amazon Ads offers a range of advertising products for registered sellers, vendors, book vendors, Kindle Direct Publishing authors, app developers, and agencies. The platform includes ad formats like Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored TV, along with display, video, audio, and out-of-home ads. It provides tools for audience insights, media planning, and campaign reporting to help users connect with customers on Amazon and other channels.

The platform includes Amazon DSP for programmatic advertising and Amazon Marketing Cloud for data analytics. Amazon Ads Academy offers courses and certifications to help users improve their advertising skills. Resources such as guides, case studies, and a newsletter provide insights into advertising strategies. The platform supports goals like reaching customers, increasing sales, and building brand awareness.

Key Highlights:

• Offers ad formats including Sponsored Products and Sponsored Display.
• Provides tools for audience insights and campaign reporting.
• Includes Amazon DSP and Amazon Marketing Cloud for advertising and analytics.
• Offers courses through Amazon Ads Academy for skill development.

Contact and Social Media Information:

• Website: advertising.amazon.com
• Facebook: www.facebook.com/AmazonAds
• LinkedIn: www.linkedin.com/showcase/amazonadvertising/about
• Twitter: x.com/AmazonAds
• Instagram: www.instagram.com/amazonads

8. Rocketium

Rocketium provides a platform for creating and managing visual content for advertising campaigns, including those on Amazon. The platform automates tasks like resizing creatives, tagging, background removal, and compliance checks using AI. Users can import designs from Photoshop or Figma, adapt them to various sizes, and create versions from content feeds. Their team includes design and strategy experts who assist with content creation and campaign analysis.

The tool offers analytics tools to monitor campaign performance, identify budget inefficiencies, and detect creative fatigue. Rocketium integrates with tools like Dropbox, Slack, and Google Drive for streamlined workflows. Resources such as case studies, a podcast, and an academy are available to help users with content creation and campaign strategies.

Key Highlights:

• Automates creative tasks like resizing, tagging, and compliance checks.
• Supports importing designs from Photoshop or Figma for customization.
• Provides analytics to monitor campaigns and identify inefficiencies.
• Offers resources like a podcast and academy for content strategies.

Contact and Social Media Information:

• Website: rocketium.com
• Email: [email protected]
• Facebook: www.linkedin.com/company/rocketium
• Address: Incubex HSR25, 18th Main Rd, behind Shirdi Saibaba Mandir, Sector 3, HSR Layout, Bengaluru, Karnataka 560102

9. m19

m19 offers an AI-powered platform for managing Amazon PPC campaigns. The platform automates tasks like campaign creation, keyword extraction, and bid adjustments based on performance data. It includes features for tracking keyword rankings, monitoring inventory levels, and generating reports for product and campaign insights. The platform is designed for sellers and agencies managing multiple accounts or marketplaces.

Users can customize dashboards with widgets to view performance metrics. m19 provides tools like Top of Search Rankings Optimizer to avoid bidding on high-ranking ASINs and Product Timeline Events to track external factors affecting performance. Their team offers one-on-one training and resources like blogs and case studies to support users with advertising strategies.

Key Highlights:

• Automates campaign creation, keyword extraction, and bid adjustments.
• Tracks keyword rankings and monitors inventory levels.
• Provides customizable dashboards for performance metrics.
• Offers training and resources like blogs and case studies.

Contact and Social Media Information:

• Website: www.m19.com
• Facebook: www.facebook.com/m19
• LinkedIn: www.linkedin.com/company/m19-ai

10. Helium 10

Helium 10 offers a suite of tools for Amazon sellers, covering product research, keyword research, listing optimization, and advertising. The platform includes features like Black Box for identifying product opportunities and Cerebro for analyzing competitor keywords. It also provides Adtomic for managing PPC campaigns with automated bidding and keyword suggestions. A Chrome extension allows users to access market data directly from Amazon’s website.

The tool supports inventory management, sales analytics, and refund tracking. Helium 10’s Market Tracker monitors competitor performance and market trends, while Portals enables users to create landing pages for external traffic. Resources like webinars, a podcast, and a training course called Freedom Ticket are available to help users with ecommerce strategies.

Key Highlights:

• Includes tools for product research, keyword analysis, and PPC management.
• Offers a Chrome extension for accessing market data on Amazon’s website.
• Provides landing page creation through Portals for external traffic.
• Supports users with resources like webinars and a training course.

Contact and Social Media Information:

• Website: www.helium10.com
• Facebook: www.facebook.com/Helium10Software
• LinkedIn: www.linkedin.com/company/helium10
• Twitter: x.com/H10Software
• Instagram: www.instagram.com/helium10software

11. SellerApp

SellerApp provides a platform for Amazon sellers to manage product research, keyword optimization, and advertising campaigns. The platform uses data analytics to identify high-potential products and track sales, costs, and profits in real time. It includes tools for automating PPC campaigns, optimizing bids, and removing underperforming keywords. Users can also audit their product listings to improve visibility and conversions.

The tool offers a dashboard for monitoring performance metrics across products and campaigns. SellerApp provides resources like webinars, case studies, and a blog to support users with ecommerce strategies. Free tools, such as an FBA calculator and listing quality checker, are available to assist with specific tasks. Their team offers support through consultations and account management for campaign optimization.

Key Highlights:

• Analyzes product potential and tracks sales and profits in real time.
• Automates PPC campaigns and optimizes bids for performance.
• Offers tools to audit and improve product listing visibility.
• Provides resources like webinars and free tools for sellers.

Contact and Social Media Information:

• Website: www.sellerapp.com
• Email: [email protected]
• Facebook: www.facebook.com/sellerapp
• LinkedIn: www.linkedin.com/company/sellerapp
• Twitter: x.com/SellerApp_Inc
• Instagram: www.instagram.com/sellerapp_insta
• Address: 4819 Bryant Mdws Dr, Spring, TX 77386, United States 
• Phone Number: 17372253338

12. Teikametrics

Teikametrics provides an AI-driven platform for optimizing advertising on Amazon and other marketplaces. The platform automates bid adjustments, campaign creation, and keyword management based on performance data. It includes Flywheel 2.0, which aggregates data from multiple marketplaces for performance insights. Users can set goals like ACoS limits to align campaigns with business objectives.

The platform supports inventory management by predicting demand and optimizing reorder points. Teikametrics offers resources like blogs, case studies, and a podcast called Human in the Loop to help users with advertising strategies. Their team provides managed services for businesses needing full-service support and self-service options for in-house teams.

Key Highlights:

• Automates bid adjustments and campaign creation with AI.
• Aggregates data from multiple marketplaces for performance insights.
• Supports inventory management with demand forecasting.
• Offers resources like a podcast and case studies for advertising strategies.

Contact and Social Media Information:

• Website: www.teikametrics.com
• Email: [email protected]
• Facebook: www.facebook.com/Teikametrics
• LinkedIn: www.linkedin.com/company/teikametrics
• Twitter: x.com/Teikametrics

13. Jungle Scout

Jungle Scout provides a platform for Amazon sellers, offering tools for product research, keyword research, and campaign optimization. The platform includes features like Product Database for filtering products by category and sales metrics, and Keyword Scout for identifying high-demand search terms. It also offers a Chrome extension to display product insights directly on Amazon’s search pages. Their team provides support through resources like blogs and a training academy.

The platform includes Cobalt for enterprise brands, focusing on market intelligence and brand management. Jungle Scout’s Sales Analytics tracks revenue and expenses, while the Inventory Manager predicts stock needs based on demand trends. Review Automation helps sellers request customer reviews to improve product rankings. The company provides resources like reports on consumer trends and category insights to assist users with ecommerce strategies.

Key Highlights:

• Offers tools for product research, keyword analysis, and review automation.
• Provides a Chrome extension for product insights on Amazon’s website.
• Tracks revenue and expenses with Sales Analytics.
• Includes resources like consumer trend reports and a training academy.

Contact and Social Media Information:

• Website: www.junglescout.com
• Facebook: www.facebook.com/amazonjunglescout
• LinkedIn: www.linkedin.com/company/junglescout
• Twitter: x.com/junglescout
• Instagram: www.instagram.com/junglescout_
• Address: 2021 E 5th St., Suite 150 Austin, TX 78702

14. Viral Launch

Viral Launch offers a platform for Amazon sellers, providing tools for product discovery, market intelligence, and keyword research. The platform includes Product Discovery for filtering products based on sales potential and Market Intelligence for analyzing trends and competitor performance. Keyword Research identifies high-traffic search terms for product listings. Their team provides support through customer service and educational content.

The tool includes Kinetic PPC for managing Amazon advertising campaigns, with features for bid optimization and keyword tracking. Listing Analyzer evaluates product listings for SEO improvements, while Listing Builder helps create optimized listings. Viral Launch offers resources like a podcast called The Sellers Edge, a blog, and an Amazon FBA calculator to assist users with ecommerce strategies. A free trial is available for new users.

Key Highlights:

• Provides tools for product discovery, market analysis, and keyword research.
• Manages advertising campaigns with Kinetic PPC.
• Evaluates and optimizes product listings with Listing Analyzer and Listing Builder.
• Offers resources like a podcast and an Amazon FBA calculator.

Contact and Social Media Information:

• Website: viral-launch.com
• Email: [email protected]
• Facebook: www.facebook.com/virallaunchamazonsoftware
• LinkedIn: www.linkedin.com/company/viral-launch
• Twitter: x.com/viral_launch
• Instagram: www.instagram.com/viral_launch
• Address: 12110 Sunset Hills Rd Reston, VA 20190 United States

15. PPC Entourage

PPC Entourage, part of the Carbon6 ecosystem, provides a platform for managing Amazon PPC campaigns. The platform supports all Amazon ad types, including Sponsored Product, Sponsored Brand, Sponsored Display, and video ads. It includes Smart Pilot for automating bid adjustments and day-parting. Their team offers onboarding support and strategy calls to assist users with campaign setup.

The platform’s Bulk Engine allows users to optimize multiple campaigns using customizable templates. PPC Entourage provides reporting tools to track ad performance and identify optimization opportunities. Resources like a blog and knowledge base are available to help users with Amazon advertising strategies. A free trial is offered for new users, with pricing based on ad spend.

Key Highlights:

• Supports all Amazon ad types with automated bid adjustments.
• Optimizes multiple campaigns using Bulk Engine templates.
• Provides reporting tools for tracking ad performance.
• Offers resources like a blog and strategy calls for users.

Contact and Social Media Information:

• Website: www.ppcentourage.com
• Email: [email protected]
• Facebook: www.facebook.com/PPCEntourage
• LinkedIn: www.linkedin.com/company/ppc-entourage
• Twitter: x.com/PPCEntourage

Conclusion

Navigating the Amazon marketplace can seem daunting, but these tools simplify the process. They perform tasks such as ad optimization, data analysis, and keyword management so you can focus on growing your business. Each platform offers different features, from bid automation to market trend tracking, allowing you to choose what fits your goals. Explore these options to find the tool that suits your needs and make your Amazon advertising more effective, not more complicated.