Top Free Amazon Seller Tools to Grow Your Business

Running an Amazon business doesn’t have to mean high overhead costs. Whether you’re just starting or scaling up, there are plenty of powerful tools available for free that can help you research products, analyze trends, track prices, and manage your listings more efficiently. In this guide, we’ve gathered the most useful free Amazon seller tools you can start using right away.

1. WisePPC

At WisePPC, we’ve developed a performance analytics platform designed to help sellers improve how they manage and analyze advertising across marketplaces like Amazon and Shopify. Our tools allow users to track real-time data, evaluate historical performance, and optimize campaigns at scale. With features like advanced filtering, inline editing, and long-term data retention, we give users control over how they view and act on performance trends. Bulk updates, historical charting, and granular segmentation are built into the system to streamline decision-making and reduce time spent on repetitive tasks.

Our system focuses on giving sellers the ability to make fast, informed adjustments using accurate data. Metrics like TACOS, ACOS, CTR, and profit are visible live, so teams can respond without delay. Key tools include placement analysis, visual KPI comparisons, and campaign-level editing, all accessible from a unified dashboard. We support cross-marketplace performance visibility, and the platform scales with your catalog size. While WisePPC is not entirely free, we offer a full-featured free trial. This gives sellers the opportunity to explore the platform in real working conditions before committing – and for many, it’s enough to see that the investment is worth it.

Key Highlights:

• Real-time and historical analytics across Amazon and Shopify
• Inline campaign editing and bulk action tools
• Advanced metric filtering and chart visualizations
• Long-term data storage beyond Amazon’s limits
• Placement-level performance and average selling price tracking
• Unified dashboard for advertising and sales metrics
  

Who it’s best for:

• Sellers managing advertising campaigns across marketplaces
• Teams analyzing long-term sales and ad trends
• Businesses needing detailed campaign and keyword performance tracking
• Users looking to automate ad decisions and spot inefficiencies quickly

2. SellerApp Free Tools

SellerApp provides a collection of free tools for Amazon sellers to support listing optimization, product research, and campaign planning. These tools include an FBA calculator for estimating profitability, a keyword generator based on search volume and trends, and a reverse ASIN tool that extracts top-performing keywords from competitor listings. Other features are focused on content improvement, such as a listing quality checker and a product description editor, both of which aim to support content clarity and completeness. Additional utilities like the duplicate keyword remover help streamline listing content by eliminating repeated terms.

All the tools operate via a web interface and do not require installation. The tools are intended for use by Amazon sellers looking to improve efficiency in daily tasks like keyword selection, profitability checks, and listing evaluation. They function as standalone tools and can be used without needing to pay for SellerApp’s full software suite.

Key Highlights:

• FBA Calculator to estimate Amazon fees and profit margins
• Reverse ASIN tool to analyze competitor keyword strategies
• Listing Quality Checker to evaluate key elements of a product page
• Keyword tool to explore relevant Amazon search terms
• Duplicate Keyword Remover for list cleanup
• Product Description Editor for formatting content without HTML
  

Who it’s best for:

• Sellers who want to optimize product listings without paid tools
• Beginners needing to perform keyword research and analysis
• Users managing FBA pricing decisions and margin analysis
• Anyone seeking non-subscription utilities for Amazon content tasks
  

3. Keyword Tool

Keyword Tool is a browser-based keyword research application that uses Google Autocomplete to generate long-tail keyword suggestions. It works by adding various prefixes and suffixes to a search term, placing it into the Google search bar, and collecting the resulting autocomplete suggestions. The free version allows users to generate hundreds of keyword ideas per search without needing to log in, while the paid version unlocks more features and higher keyword volumes.

Users can specify a target Google domain and language to tailor results to a specific audience or country. The tool supports multiple platforms beyond Google, including Amazon, YouTube, eBay, Instagram, and others. This allows it to be used for content planning, SEO, or advertising research across different channels. While search volume and cost-per-click data are limited in the free version, the tool still provides useful directional insight into search behavior.

Key Highlights:

• Generates keyword suggestions using Google Autocomplete
• No login required for free use
• Supports multiple search engines and platforms (Google, Amazon, YouTube, etc.)
• Works in many languages and countries
• Allows domain and language customization for search results
  

Who it’s best for:

• Users looking for keyword ideas without needing account setup
• Content creators and marketers planning topic strategies
• Sellers targeting Amazon or other marketplace platforms
• SEO specialists researching long-tail keywords across regions and languages

4. camelcamelcamel

camelcamelcamel is a free Amazon price tracking platform that provides historical price charts and price drop alerts. Users can input any Amazon product URL to access its pricing history or set a target price to receive a notification when the product’s cost drops. The platform operates primarily through its website, with optional browser extensions available under the name “The Camelizer,” which overlay price history data directly on Amazon product pages.

While the tool is built for shoppers, Amazon sellers can use it to monitor price trends of competing products or validate pricing strategies by referencing past fluctuations. It does not require account creation for basic chart access but allows sign-up for personalized alerts.

Key Highlights:

• Historical price tracking of millions of Amazon listings
• Price drop alerts delivered by email
• Browser extension for in-page price history views
• Platform available without account registration
  

Who it’s best for:

• Sellers monitoring competitor product pricing
• Users needing long-term price trend visibility
• Those who want alerts for pricing shifts on specific listings
• Anyone evaluating seasonal or promotional price changes
  

5. Unicorn Smasher

Unicorn Smasher is a Chrome extension that offers free product research capabilities for Amazon sellers. It compiles key data such as product pricing, estimated sales, reviews, seller types, and fulfillment methods directly in the browser while browsing Amazon. Users can organize and manage all their research within a dashboard that also supports CSV exports and research sharing. The tool integrates with AMZ Tracker, allowing further analysis like listing optimization and daily sales tracking.

The extension supports niche analysis through features like sales and revenue estimates, variation metrics, and canonical URL evaluation. It enables users to assess demand, monitor competition, and explore multiple product ideas without manually collecting data. There is no standalone software to install, and updates are managed automatically via the browser.

Key Highlights:

• In-browser product and sales data display
• Dashboard with saved searches and export options
• Variation-level statistics and fulfillment type detection
• Canonical URL check for listing optimization
• AMZ Tracker integration for extended research
• Chrome extension with automatic updates
  

Who it’s best for:

• Sellers researching product niches directly in-browser
• Users looking to explore multiple products efficiently
• Those needing basic sales estimates and competition analysis
• Anyone seeking lightweight product research tools
  

6. Titans Pro – Amazon KDP Keyword Research Tool

Titans Pro is a Chrome extension designed for keyword and niche research on Amazon, specifically supporting Kindle Direct Publishing users. The tool expands Amazon’s own autocomplete suggestions by showing a broader set of keywords along with search volume estimates and the number of current results for each term. It also includes a system to help evaluate keyword competition and niche potential.

The interface operates directly from the Amazon search bar and lets users quickly download keyword data as a spreadsheet. This can be used for listing optimization, SEO research, or advertising planning. The extension does not require an account and does not collect personal data, making it a lightweight option for exploring demand and keyword strategy.

Key Highlights:

• Amazon search suggestion expander
• Displays keyword volume and result count
• Simple export of keyword data to Excel
• Niche demand and competition evaluation
• No login or data collection required
  

Who it’s best for:

• KDP publishers exploring keyword opportunities
• Sellers running keyword-driven campaigns
• Users who want fast access to real search terms
• Those needing a quick, browser-based keyword export tool
  

7. Seller University

Seller University is a free learning platform offered by Amazon to help individuals understand and use its seller tools effectively. It provides educational videos, downloadable guides, and live training sessions covering topics such as product listing, pricing, fulfillment, and advertising. The content is organized for both new and experienced sellers and is accessible through Seller Central or the public YouTube channel.

The platform includes structured walkthroughs of Amazon’s selling processes and access to topics like FBA, global selling, and branding. Users can learn at their own pace or register for live sessions to interact with instructors. There is no charge to use the content, and no third-party tool or account integration is required to participate.

Key Highlights:

• Overviews and detailed guides for seller tasks
• Weekly live training sessions with Amazon staff
• Covers both basic and advanced seller functions
• Available via Seller Central and YouTube
• Educational content without cost or registration
  

Who it’s best for:

• New Amazon sellers looking for structured training
• Existing sellers exploring advanced tools and features
• Users needing step-by-step guidance on platform tools
• Anyone seeking official documentation and tutorials
  

8. AMZ Suggestion Expander

AMZ Suggestion Expander is a Chrome extension that adds additional keyword suggestions to the Amazon search bar. It shows terms that Amazon would suggest before and after the keywords entered by the user, helping to reveal a broader range of related queries. The extension works across multiple Amazon marketplaces, including the US, Canada, Mexico, UK, Germany, France, Italy, Australia, and Spain.

The tool functions entirely in-browser and does not require registration. While its core function is limited to expanding keyword suggestions, it can help sellers and publishers explore search trends, identify long-tail keywords, and generate new product or content ideas based on actual Amazon suggestions. The extension updates regularly for maintenance and compatibility with Chrome.

Key Highlights:

• Expands keyword suggestions in the Amazon search bar
• Displays Amazon’s pre- and post-keyword suggestions
• Works across several country marketplaces
• No login or account needed
• Fully browser-based and lightweight
  

Who it’s best for:

• Sellers looking for broader keyword input
• Users doing early-stage niche or product research
• Amazon publishers wanting to build keyword lists
• Anyone seeking basic keyword expansion without extra tools
  

9. SellerSonar Free Tools

SellerSonar offers two free tools for Amazon sellers: a Listing Quality Checker and an FBA Calculator. The Listing Quality Checker reviews product listings for completeness, keyword usage, and structural quality, helping users identify areas for improvement. The FBA Calculator estimates fulfillment fees, shipping costs, and commissions to support sellers in understanding their potential profit margins.

These tools are available without a paid plan and are aimed at helping sellers assess listing performance and financial feasibility. Although part of a larger suite of paid services, the free tools operate independently and are suitable for users wanting to make basic evaluations before committing to deeper tracking or alert-based functions.

Key Highlights:

• Listing Quality Checker evaluates content completeness and keyword use
• FBA Calculator estimates fulfillment costs and margins
• Tools operate without the need for a Seller Central connection
• No payment or credit card required to use the free tools
• Available via web interface
  

Who it’s best for:

• Sellers needing to check product listing quality
• Users estimating basic Amazon FBA costs
• Businesses optimizing listings without paid tools
• Beginners assessing product viability
  

10. AMALYTIX EAN/GTIN Generator and Barcode Tool

AMALYTIX provides a free EAN/GTIN Generator that helps sellers create valid product identifiers and barcodes for listing items on Amazon. The tool requires users to input their Global Location Number (GLN), then calculates the corresponding GTINs based on that input. It also generates matching barcodes in EAN-13 format, which can be used directly for labeling products.

This utility is relevant for sellers who license product numbers from GS1 and need to assemble and format them correctly for Amazon listings. It simplifies the process of working with identifier rules without manual calculation or third-party software. All results are accessible directly through the browser and do not require user registration.

Key Highlights:

• Generates GTINs from GLNs
• Creates EAN-13 barcodes based on GTINs
• Operates without login or installation
• Available as a free service via browser
• Supports sellers who use GS1-issued numbers
  

Who it’s best for:

• Sellers listing private label products on Amazon
• Users managing barcode and GTIN creation
• Businesses needing formatted EANs for Amazon listings
• Those working with GS1 product number licenses

11. Keepa

Keepa is a browser-based tool that provides Amazon price tracking, product history data, and ASIN list monitoring. Users can view historical charts for price fluctuations, monitor price drops, and create watches for multiple ASINs across various product variations. The tool works across different Amazon marketplaces and supports tracking of out-of-stock items, including different styles and sizes within the same product family.

The platform can be used through its web interface or mobile apps for Android and iOS. Users do not need to log in for basic functions, although advanced data access requires a paid account. Its free features still allow tracking of price changes and viewing historical data for millions of products, which can help sellers monitor competitor pricing or identify pricing trends.

Key Highlights:

• Tracks price history for Amazon products
• Supports ASIN list monitoring and variation tracking
• Offers web and mobile access
• Displays historical pricing data and availability trends
• Does not require registration for basic use
  

Who it’s best for:

• Sellers monitoring pricing trends over time
• Users comparing price drops and sales periods
• Businesses managing inventory decisions based on past prices
• Anyone tracking Amazon product variations
  

12. Amazon FBA Profitability Calculator

Amazon’s FBA Profitability Calculator helps sellers estimate the costs and potential profit margins of using Fulfillment by Amazon. Sellers can input data like product price, shipping costs, and other fees to see a cost breakdown between different fulfillment methods. The calculator pulls information from Amazon’s own database, allowing comparisons based on ASINs already listed on the platform.

This tool is accessible through the Seller Central interface and supports calculations using SKUs, titles, or product identifiers like EAN or ASIN. It helps users estimate net margins and consider the financial impact of using Amazon’s FBA services versus other options. The tool is designed for basic analysis and does not require account integration for initial use.

Key Highlights:

• Estimates costs for Fulfillment by Amazon
• Allows comparison with other fulfillment methods
• Uses Amazon catalog data for prefilled product details
• Accessible without login for basic use
• Offers real-time margin calculations
  

Who it’s best for:

• Sellers evaluating FBA cost implications
• Users needing a quick profit margin check
• Businesses comparing self-fulfillment vs FBA
• Anyone seeking a browser-based cost breakdown tool

13. FBA Revenue Calculator

The FBA Revenue Calculator is a web-based utility provided by Amazon that allows sellers to estimate the cost and potential profitability of products sold through the Fulfillment by Amazon (FBA) program. Users can search for an existing product in the Amazon catalog or enter custom product information such as dimensions, weight, and pricing. The calculator then compares fulfillment costs between FBA and seller-fulfilled options to help sellers understand the expected margins.

While the calculator provides a quick way to assess how Amazon’s fees will affect net revenue, it is designed for reference only and may not include the most recent fee changes. The tool can be used to evaluate a single product or run bulk estimates for multiple items. It helps sellers factor in expenses like shipping, referral fees, and FBA storage charges, allowing them to make more informed pricing and inventory decisions.

Key Highlights:

• Estimates FBA costs and compares to other fulfillment options
• Allows product lookup by ASIN, SKU, or title
• Supports custom input of dimensions, pricing, and shipping costs
• Offers bulk estimation for multiple products
• Designed for cost comparison, not as a financial guarantee
  

Who it’s best for:

• Sellers evaluating whether FBA is suitable for a specific product
• Businesses comparing costs between fulfillment methods
• Amazon sellers needing quick profit estimates
• Teams managing pricing strategy and logistics planning

14. Google Trends

Google Trends is a free online tool that shows the relative popularity of search terms over time. Users can compare multiple queries, view interest by region, and explore trending topics globally or within specific countries. It presents data as visual charts and maps, making it easier to observe search behavior and identify patterns in user interest.

The tool supports keyword exploration for both short-term spikes and long-term trends. Users can filter by category, region, time range, and search type (such as web search, YouTube, or Google Shopping). It does not require an account, and results are based on real-time Google search activity. It can help users identify seasonality, evaluate public interest, or explore topic relevance for content planning or product positioning.

Key Highlights:

• Visualizes keyword popularity and trend patterns
• Compares multiple keywords across regions and timeframes
• Supports filters by search type and category
• Provides public access with no registration required
• Includes insights on current trending topics
  

Who it’s best for:

• Sellers identifying seasonal demand patterns
• Marketers planning content or product timing
• Users validating interest in search terms
• Anyone researching public interest or topic relevance
  

15. Jungle Scout Sales Estimator

Jungle Scout’s free Sales Estimator helps Amazon sellers estimate monthly sales for a product based on its Best Seller Rank (BSR), category, and marketplace. Users input these details into the tool to receive a rough projection of how many units are sold per month. The estimator is browser-based and requires no account for limited use, though additional queries are available through a Jungle Scout subscription.

This tool is designed to provide an initial overview of sales potential in different categories and markets. It does not require access to seller accounts or listings and is primarily intended for evaluating the competitiveness or viability of potential products before launch. It is available for several Amazon marketplaces and covers a wide range of product categories.

Key Highlights:

• Estimates monthly sales from BSR and category
• Works with multiple Amazon marketplaces
• No login required for limited free use
• Simple web interface for fast results
• Supports early-stage product viability checks
  

Who it’s best for:

• Sellers analyzing product opportunities
• Users needing quick sales volume estimates
• New sellers evaluating categories to enter
• Anyone planning a product launch strategy

16. Helium 10

Helium 10 provides a set of tools for Amazon sellers that support product research, keyword tracking, advertising, listing optimization, and operational analytics. Users can access functions such as keyword discovery, trend monitoring, and sales analysis through a web platform and browser extension. Tools like Cerebro, Magnet, and Black Box help users explore product demand and evaluate competition within specific categories.

The platform is built to handle various stages of selling, including research, listing setup, advertising, and performance monitoring. Features can be used independently or combined depending on the seller’s workflow. While Helium 10 is primarily a paid service, some features are accessible without a subscription for initial testing and exploration.

Key Highlights:

• Product and keyword research tools
• Chrome extension for in-browser data access
• Listing optimization and ad campaign setup
• Keyword rank tracking and trend analysis
• Multi-stage support from product discovery to sales performance
  

Who it’s best for:

• Sellers conducting in-depth product research
• Users needing structured keyword data
• Amazon sellers managing multiple listings
• Businesses working with PPC and content optimization
  

17. AMZScout Sales Estimator

AMZScout offers a free tool to estimate monthly sales on Amazon using Best Seller Rank (BSR), category, and marketplace information. Sellers input basic details such as product category and BSR to receive an estimated number of sales per month. This tool can help evaluate demand levels across different product types before entering a niche.

The estimator is web-based and does not require installation or login for basic usage. While limited in scope, it serves as a quick reference point for those assessing a product’s potential. AMZScout also offers browser extensions and additional research tools, but the estimator functions independently and does not rely on premium features.

Key Highlights:

• Estimates monthly sales using BSR and category
• Simple input interface without login required
• Provides country and category selection options
• Web-based and accessible without extra tools
• Used for quick demand checks
  

Who it’s best for:

• Sellers evaluating product demand before sourcing
• Users making quick comparisons between niches
• Beginners doing basic product validation
• Anyone looking for a fast, browser-based estimate
  

18. Veeqo

Veeqo is Amazon’s free multi-channel shipping and inventory management tool. It allows sellers to access discounted shipping rates, sync inventory across platforms, and manage orders from channels including Amazon, eBay, Walmart, Etsy, and Shopify. Users can also automate order routing, create custom rules for shipping, and generate performance reports through the same dashboard.

The system supports real-time warehouse tracking, low stock alerts, and integration with Fulfillment by Amazon for non-Amazon orders. It includes a profit analysis feature that breaks down sales, fees, ad spend, and product costs across channels. Veeqo is designed for sellers handling multiple stores and aiming to centralize their operations.

Key Highlights:

• Pre-negotiated shipping rates with major carriers
• Centralized inventory sync across marketplaces
• Support for Amazon Multi-Channel Fulfillment
• Real-time warehouse tracking and low stock alerts
• Built-in order automation and profit analytics
  

Who it’s best for:

• Sellers managing multi-channel operations
• Businesses needing centralized inventory tracking
• Users shipping with multiple carriers
• Amazon sellers using FBA for non-Amazon orders

Conclusion

Free Amazon selling tools can provide real value for sellers who want to improve their workflow without taking on additional costs. From keyword research and sales estimators to listing optimization and inventory tracking, these tools offer practical ways to monitor performance, test strategies, and handle day-to-day tasks more efficiently.

While they may not replace advanced paid solutions, free tools still help sellers make better decisions, especially during early stages or when managing smaller budgets. Choosing the right combination depends on your current challenges and business model. Testing multiple options can help you find tools that match your specific needs and integrate well into your existing processes.