Every day, Amazon advertisers make critical decisions based on incomplete data. What if you could
see the performance patterns Amazon’s reporting hides? What if you knew exactly which
keyword–placement combinations drive your best results, or how your ads perform hour by hour
throughout the day?
WisePPC’s Advanced Analytics transforms raw Amazon Advertising data into actionable intelligence,
providing multi-dimensional analysis capabilities that go far beyond Amazon’s native reporting.
This isn’t just another analytics tool—it’s your competitive edge in the world’s most competitive marketplace.
The WisePPC Solution: Multi-Dimensional Intelligence
1. True Multi-Dimensional Analysis
Unlike Amazon’s flat reporting, WisePPC creates a comprehensive data cube where any metric can be analyzed across any combination of dimensions:
- Campaign Level: Type, name, budget, bid strategy
- Ad Group Level: Name, default bid, targeting type
- Ad Level: Ad type (SP/SB/SD), creative variations, ASIN
- Target Level: Keywords, product targets, auto targets
- Placement Level: Top of Search, Product Pages, Rest of Search
- Time Level: Year to hour granularity
This means you can answer questions like:
- “How do my exact match keywords perform in Top of Search on weekends?”
- “Which video ads work best with competitor product targets?”
- “What’s my hourly conversion pattern for branded vs. non-branded keywords?”
2. Placement-Level Breakthrough
While Amazon only shows placement performance at the campaign level, we provide granular visibility at the ad × target × placement intersection:
Real-World Example: A running shoe brand discovered that their “marathon training” keywords performed 300% better in Top of Search positions, while “casual running” keywords converted better on Product Pages. By splitting these into separate campaigns with targeted placement adjustments, they improved ROAS by 45%.
3. Ad × Target Performance Matrix
- Creative-Keyword Synergy: Video ads might excel with lifestyle keywords while static images perform better with technical terms
- Product-Target Alignment: Discover which advertised products work best with specific keywords
- Hidden Opportunities: Uncover unexpected winning combinations invisible in standard reports
4. VCPM Attribution Clarity
- Click-Attributed Conversions: Direct response metrics
- View-Attributed Conversions: Brand awareness impact
- Strategic Insight: Know exactly what drives your sales
Example: One electronics brand discovered their VCPM campaigns showed 80% view-attributed conversions. They maintained VCPM for brand awareness while launching targeted CPC campaigns for direct response, improving overall efficiency by 35%.
5. Hourly Performance Intelligence
- Identify Peak Windows: Find your highest-converting hours
- Dayparting Strategy: Allocate budget to top-performing times
- Seasonal Patterns: Track hourly trends during peak seasons
Example: A toy retailer discovered Saturday mornings (8–11 AM) drove 3× higher conversion rates during Q4, enabling precise budget allocation that increased holiday ROAS by 60%.
Real-World Success Stories
Fashion Brand: Match Type Optimization
Using keyword performance analysis across match types, a fashion brand discovered broad match keywords performed 40% better on product pages during evening hours. Result: 25% ROAS improvement through strategic dayparting.
Electronics Retailer: Competitive Intelligence
Product targeting analysis revealed that targeting competitor accessories converted 2× better than main products. This insight reshaped their entire competitive strategy, driving a 50% increase in market share.
Home Goods Brand: Placement Strategy
Ad × target × placement analysis showed certain keyword groups excelled in specific placements. By restructuring campaigns for optimal placement control, they reduced ACOS by 30% while maintaining sales volume.
Key Features That Drive Results
Advanced Metrics Beyond Amazon
- Placement-specific conversion rates
- Hourly efficiency scores
- Cross-dimensional performance indexes
- Separated click/view attribution
- New-to-brand metrics at granular levels
Custom Aggregations
Create any view you need:
- “Exact match keywords on Sponsored Brands by placement”
- “Product targets for electronics on weekends”
- “Video ad performance by hour for branded campaigns”
Strategic Campaign Insights
- Spot performance disparities across dimensions
- Identify optimal campaign structure
- Make surgical bid adjustments
- Maximize efficiency through data-driven decisions
Getting Started with Advanced Analytics
- Connect Your Account: WisePPC automatically begins collecting granular data via Amazon Marketing Stream
- Historical Data Import: We backfill up to 90 days of historical data (though pre-stream data has limited granularity)
- Access Analytics Dashboard: Navigate to the Analytics section
- Build Your First Analysis: Select dimensions, apply filters, visualize results
- Take Action: Apply insights through bulk operations or automated rules
What’s Next?
The earlier you start with WisePPC, the more valuable data you collect. Every day without proper analytics is a day of missed optimization opportunities. Here’s how to maximize your investment:
- Start collecting Marketing Stream data immediately for maximum granularity
- Set up custom dashboards for your key performance indicators
- Schedule regular analysis sessions to spot emerging trends
- Implement iterative improvements based on multi-dimensional insights
Conclusion
WisePPC’s Advanced Analytics transforms Amazon Advertising from a guessing game into a data-driven science. By revealing the performance patterns Amazon hides, you gain the intelligence needed to outmaneuver competitors and maximize every advertising dollar.
Stop making decisions based on incomplete data. Start seeing the full picture of your Amazon Advertising performance.
Ready to Transform Your Amazon Advertising?
See what you’ve been missing. Schedule a demo to discover how WisePPC’s Advanced Analytics can revolutionize your advertising performance.
Subscribe for More Insights
Get weekly tips on Amazon Advertising optimization delivered to your inbox. Subscribe here
