Advanced Analytics: See What Amazon Won't Show You

Transform your Amazon advertising data into competitive advantage with multi-dimensional analytics that reveal insights hidden in Amazon's standard reports.

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The Power of Complete Visibility

WisePPC's Advanced Analytics goes beyond Amazon's limitations to provide the granular data you need to make smarter decisions. While Amazon aggregates and averages your data, we give you every dimension, every hour, every insight.

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Key Features That Drive Results

Placement Performance by Keyword & Product Target

Placement Performance by Keyword & Product Target

The Problem

Amazon only shows placement performance at the campaign level, forcing you to apply the same bid adjustments to all keywords and products.

The WisePPC Advantage

See exactly which keywords perform best on Top of Search vs Product Pages.

Discover that "running shoes" converts 3x better on Top of Search while "yoga mats" excels on Product Pages. Split campaigns strategically for precise placement control.

Ad × Target Performance Matrix

What Others Miss

Amazon shows ad performance and target performance separately, hiding the powerful combinations that drive results.

What You'll Discover
Which ad creatives work best with specific keywords
Video ads performing 50% better with lifestyle keywords
Static images excelling with technical search terms
Hidden opportunities in unexpected ad-target combinations

VCPM Campaign Attribution Clarity

Amazon's Challenge

VCPM campaigns show combined click + view conversions, making it impossible to know what truly drives sales.

WisePPC's Solution: Clear separation of
Click-attributed conversions (direct response)
View-attributed conversions (brand awareness)
Combined metrics for total impact. Make informed decisions about campaign types and budget allocation based on real attribution data.

Hourly Performance Intelligence

Beyond Daily Averages

Access performance data at hourly granularity—24/7 visibility Amazon doesn't provide.

Strategic Applications
Identify peak conversion windows
Discover weekend vs weekday patterns
Optimize budgets for high-performing hours
Track seasonal hourly shifts

Multi-Dimensional Analysis

Create custom views by combining any dimensions
Exact match keywords on Sponsored Brands by placement
Product targets for electronics on weekends
Video ad performance by hour for branded campaigns

Real Results from Real Advertisers

Fashion Brand Success Story

Used placement-keyword analysis to discover evening hours drove 40% better performance for broad match keywords on product pages.

Result: 25% ROAS improvement through strategic dayparting.

Electronics Retailer Win

Discovered through ad-target analysis that competitor accessory targeting converted 2x better than main product targeting.

Result: Reshaped competitive strategy for 30% efficiency gain.

Seasonal Optimization

Toy brand identified Saturday morning conversion spikes during Q4 through hourly analysis.

Result: Precise budget allocation that maximized peak season performance.

Why Timing Matters

Early Access Advantage

Start collecting valuable real-time marketing stream data today. While we backfill 90 days of historical data on signup, only real-time collection provides the hourly and placement-level granularity that drives optimization breakthroughs.

Advanced Capabilities for Power Users

Custom Aggregations

Group campaigns by strategy or label
Aggregate products by category or price range
Create performance cohorts by launch date

Competitive Intelligence

Track performance against specific competitor ASINs
Compare similar vs complementary product targeting
Identify market gaps and opportunities

Strategic Campaign Structure

Data-driven campaign splitting recommendations
Optimal match type mix analysis
Placement bid strategy optimization

The WisePPC Difference

What You Get

Sub-second query performance
Real-time data
updates
Unlimited dimensional
combinations
Export capabilities for deep analysis
Actionable insights, not just data

What You Save

Hours of manual data manipulation
Budget waste from averaged metrics
Missed opportunities from hidden insights
Competitive disadvantage from limited visibility

Start Seeing More Today

Don't let Amazon's reporting limitations hold back your advertising performance. With WisePPC Advanced Analytics, you'll discover optimization opportunities your competitors can't even see.

Transform your Amazon advertising from guesswork to precision. See the data Amazon won't show you. Make the decisions that drive real results.

Ready to unlock your hidden advertising potential?

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