{"version":"1.0","provider_name":"WisePPC","provider_url":"https:\/\/wiseppc.com\/vi","author_name":"manager","author_url":"https:\/\/wiseppc.com\/vi\/author\/manager\/","title":"The Amazon Metrics Your Reporting Tool Can't See \u2014 And Why They Explain Your 2026 ROAS Drop","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"AwVlS20V6T\"><a href=\"https:\/\/wiseppc.com\/vi\/blog\/amazon-attribution-update-2026-all-views\/\">C\u00e1c ch\u1ec9 s\u1ed1 Amazon m\u00e0 c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y \u2014 V\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang gi\u1ea3i th\u00edch cho s\u1ef1 s\u1ee5t gi\u1ea3m ROAS c\u1ee7a b\u1ea1n v\u00e0o n\u0103m 2026<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/wiseppc.com\/vi\/blog\/amazon-attribution-update-2026-all-views\/embed\/#?secret=AwVlS20V6T\" width=\"600\" height=\"338\" title=\"\u201cC\u00e1c ch\u1ec9 s\u1ed1 Amazon m\u00e0 c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y \u2014 V\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang gi\u1ea3i th\u00edch cho s\u1ef1 s\u1ee5t gi\u1ea3m ROAS c\u1ee7a b\u1ea1n v\u00e0o n\u0103m 2026\u201d \u2014 WisePPC\" data-secret=\"AwVlS20V6T\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wiseppc.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.wiseppc.com\/wp-content\/uploads\/2026\/04\/hidden-2026-roas-collapse.jpg","thumbnail_width":1600,"thumbnail_height":893,"description":"Amazon's Jan 2026 view-through attribution change cut DSP and vCPM ROAS, and put 54 'all views' metrics on a unified API most reporting tools haven't integrated. Here's what changed and how WisePPC shows both."}