{"id":4169,"date":"2026-04-19T14:31:44","date_gmt":"2026-04-19T11:31:44","guid":{"rendered":"https:\/\/wiseppc.com\/?p=4169"},"modified":"2026-04-19T14:31:44","modified_gmt":"2026-04-19T11:31:44","slug":"complete-guide-to-amazon-seller-competitor-analysis","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/tr\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/","title":{"rendered":"Amazon rakip analizi hakk\u0131nda bilmeniz gereken her \u015fey"},"content":{"rendered":"<p><strong>\u00d6nemli noktalar\u00a0<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Amazon rakip analizi, platformdaki en yak\u0131n rakiplerinizin bir listesini derledi\u011finiz, en \u00f6nde gelen oyuncular\u0131 se\u00e7ti\u011finiz ve m\u00fc\u015fterileri \u00e7ekmek ve \u00fcr\u00fcnlerini satmak i\u00e7in yapt\u0131klar\u0131 her \u015feyi ayr\u0131nt\u0131l\u0131 olarak inceledi\u011finiz bir s\u00fcre\u00e7tir.<\/li>\n<li aria-level=\"1\">Rakip analizi, pazarda \u00fcr\u00fcnlerinizle doldurabilece\u011finiz bo\u015fluklar\u0131 bulman\u0131za ve al\u0131c\u0131lar\u0131 \u00e7ekmek i\u00e7in Amazon listelerinizi ve genel olarak i\u015f stratejinizi nas\u0131l geli\u015ftirebilece\u011finizi anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/li>\n<li aria-level=\"1\">Satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcne benzer \u00fcr\u00fcnleri arayarak pazardaki rakiplerinizi belirleyebilirsiniz.<\/li>\n<li aria-level=\"1\">Rakiplerinizin listesini daraltt\u0131ktan sonra fiyatlar\u0131n\u0131, \u00fcr\u00fcn listelerini, incelemelerini, web sitelerini, sosyal medya sayfalar\u0131n\u0131, reklam kampanyalar\u0131n\u0131, geri ba\u011flant\u0131lar\u0131n\u0131 ve sat\u0131\u015f hacimlerini incelemelisiniz.<\/li>\n<\/ul>\n<p>Her ge\u00e7en y\u0131l Amazon'daki rekabet daha da k\u0131yas\u0131ya bir hal al\u0131yor. Her g\u00fcn platforma yakla\u015f\u0131k 2.000 yeni sat\u0131c\u0131n\u0131n kaydoldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil. Ancak bu, sat\u0131c\u0131lar\u0131n tekliflerini platformda rekabet\u00e7i tutmak i\u00e7in \u00e7ok daha fazla \u00e7aba g\u00f6stermeleri gerekti\u011fi anlam\u0131na geliyor. Di\u011fer sat\u0131c\u0131lara kar\u015f\u0131 avantaj elde etmek i\u00e7in kullanabilece\u011finiz ara\u00e7lardan biri rakip analizidir. Bu makalede, Amazon sat\u0131c\u0131 rakip analizinin ne oldu\u011funu, i\u015fletmenize nas\u0131l fayda sa\u011flayabilece\u011fini ve bunu nas\u0131l ger\u00e7ekle\u015ftirebilece\u011finizi a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4171\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/14_18_31.webp\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/14_18_31.webp 1536w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/14_18_31-300x200.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/14_18_31-1024x683.webp 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/14_18_31-768x512.webp 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/14_18_31-18x12.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<h2>Amazon rakip analizi yapman\u0131n avantajlar\u0131<\/h2>\n<p>Rakip analizi genellikle s\u0131k\u0131c\u0131, yorucu ve zaman al\u0131c\u0131 bir i\u015ftir. Bu y\u00fczden bir noktada kendinizi t\u00fcm bu \u00e7al\u0131\u015fma ve zamana ger\u00e7ekten de\u011fip de\u011fmeyece\u011fini merak ederken bulabilirsiniz. Cevab\u0131m\u0131z evet! Amazon'daki rakiplerinizi ara\u015ft\u0131rman\u0131n size sa\u011flayaca\u011f\u0131 bir\u00e7ok \u00f6nemli fayda vard\u0131r:<\/p>\n<ul>\n<li aria-level=\"1\">Fiyatlar\u0131n\u0131z\u0131n rekabet\u00e7i oldu\u011fundan emin olun<\/li>\n<li aria-level=\"1\">\u00dcr\u00fcnlerinizi rekabette nas\u0131l \u00f6ne \u00e7\u0131karabilece\u011finize dair fikirler edinin<\/li>\n<li aria-level=\"1\">Listelerinizin rakiplerinize k\u0131yasla nas\u0131l performans g\u00f6sterdi\u011fini anlay\u0131n<\/li>\n<li aria-level=\"1\">Hangi \u00fcr\u00fcnleri sataca\u011f\u0131n\u0131z\u0131 se\u00e7in<\/li>\n<li aria-level=\"1\">Pazardaki bo\u015fluklar\u0131 bulun ve doldurun<\/li>\n<\/ul>\n<h2>Amazon'da rakipler nas\u0131l bulunur?<\/h2>\n<p>Rakiplerinizin Amazon'daki sat\u0131\u015flar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in neler yapt\u0131\u011f\u0131n\u0131 analiz etmeye ba\u015flamadan \u00f6nce, bu rakiplerin kim oldu\u011funu bulman\u0131z gerekir. Amazon rekabetinizi belirlemek i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyin:<\/p>\n<h3>Anahtar kelime ara\u015ft\u0131rmas\u0131 yap\u0131n<\/h3>\n<p>Amazon'da hangi sat\u0131c\u0131lara kar\u015f\u0131 rekabet etti\u011finizi anlamak i\u00e7in \u00f6ncelikle hedef anahtar kelimelerinizi belirlemeniz gerekir. Diyelim ki Amazon'da sa\u00e7 f\u0131r\u00e7as\u0131 sat\u0131yorsunuz. Hedef anahtar kelimeleriniz, insanlar\u0131n pazar\u0131 ziyaret ettiklerinde muhtemelen arayacaklar\u0131 kelimeler olacakt\u0131r. Bazen anahtar kelimeleri sezgisel olarak bulabilseniz de, hedeflemeniz gereken anahtar kelimelerin tam bir listesini elde etmek i\u00e7in SellerApp gibi bir anahtar kelime ara\u015ft\u0131rma arac\u0131 kullanmak \u00e7ok daha iyi bir fikirdir.<\/p>\n<h3>Rakiplerinizi bulun<\/h3>\n<p>S\u0131ralamada yer almak istedi\u011finiz t\u00fcm anahtar kelimelerin bir listesine sahip oldu\u011funuzda, do\u011frudan rakipleriniz olduklar\u0131 i\u00e7in ayn\u0131 anahtar kelimeler i\u00e7in s\u0131ralamada yer alan sat\u0131c\u0131lar\u0131 bulman\u0131z gerekir. Bunu yapmak i\u00e7in, her bir anahtar kelimeyi araman\u0131z ve arama sonu\u00e7lar\u0131n\u0131n ilk birka\u00e7 sayfas\u0131nda g\u00f6r\u00fcnen \u00fcr\u00fcnlere g\u00f6z atman\u0131z gerekir. Muhtemelen binlerce \u00fcr\u00fcn olaca\u011f\u0131ndan, t\u00fcm \u00fcr\u00fcnlere g\u00f6z atman\u0131n gereksiz oldu\u011funu l\u00fctfen unutmay\u0131n. En \u00e7ok, \u00fcr\u00fcnleri arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde yer alan sat\u0131c\u0131lara dikkat etmelisiniz.<\/p>\n<p>Son olarak, listeleri bu sonu\u00e7larda yer alan t\u00fcm sat\u0131c\u0131lar\u0131n bir listesini derleyin ve listenizdeki di\u011fer anahtar kelimeler i\u00e7in i\u015flemi tekrarlay\u0131n. Amazon'da olmayan rakipleri bulmak i\u00e7in bu aramay\u0131 Google'da da yapabilece\u011finizi unutmay\u0131n.<\/p>\n<h3>Listeyi daralt\u0131n<\/h3>\n<p>Yukar\u0131da a\u00e7\u0131klanan t\u00fcm ad\u0131mlar\u0131 tamamlad\u0131\u011f\u0131n\u0131zda, elinizde uzun bir rakip listesi kalacakt\u0131r. Ancak, hepsini kapsaml\u0131 bir \u015fekilde ara\u015ft\u0131rmak imkans\u0131zd\u0131r, bu nedenle listeyi g\u00f6zden ge\u00e7irmeli ve iyi sonu\u00e7lar alan sat\u0131c\u0131lar\u0131 se\u00e7melisiniz. \u00d6rne\u011fin, Amazon'un Se\u00e7imi ve Amazon'un En \u00c7ok Satanlar\u0131 \u00fcr\u00fcnlerine sahip t\u00fcm sat\u0131c\u0131lar\u0131 kesinlikle listeye dahil etmelisiniz, \u00e7\u00fcnk\u00fc bunlar ilgili her bir ni\u015fte en iyi listelerdir. Ayr\u0131ca, arama sonu\u00e7lar\u0131n\u0131n ilk sayfas\u0131nda birden fazla ilan\u0131 olan sat\u0131c\u0131lara da ekstra dikkat g\u00f6stermelisiniz.<\/p>\n<p>Listenizi daraltt\u0131ktan sonra, t\u00fcm sat\u0131c\u0131lar\u0131 \u00fc\u00e7 kategoride d\u00fczenlemelisiniz. \u0130lk kategori birincil rakiplerinizi i\u00e7erecektir. Bunlar sizinkine \u00e7ok benzer \u00fcr\u00fcnler satan veya sizinle ayn\u0131 kitleyi hedefleyen \u015firketlerdir. \u0130kincil rakipler grubu, farkl\u0131 bir kitleye benzer \u00fcr\u00fcnler satacak veya sizden biraz daha y\u00fcksek veya daha d\u00fc\u015f\u00fck kaliteli \u00fcr\u00fcnler satabileceklerdir. Son olarak, \u00fc\u00e7\u00fcnc\u00fcl rakipler grubu, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnle bir \u015fekilde ilgili \u00fcr\u00fcnler satan \u015firketleri i\u00e7erecektir. \u00d6rne\u011fin, tencere sat\u0131yorsan\u0131z, bu kategori tava satan \u015firketleri i\u00e7erebilir.<\/p>\n<p>Sonunda, t\u00fcm rakipleri, kategori atamalar\u0131n\u0131, satt\u0131klar\u0131 \u00fcr\u00fcnlerin listelerini ve g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nleri de dahil olmak \u00fczere onlar hakk\u0131nda temel ayr\u0131nt\u0131lar\u0131 i\u00e7eren bir elektronik tabloya sahip olmal\u0131s\u0131n\u0131z.<\/p>\n<h2>Amazon'daki rakip sat\u0131c\u0131lar\u0131 analiz edin<\/h2>\n<p>T\u00fcm rakiplerinizin tam bir listesine sahip oldu\u011funuzda, onlar\u0131 analiz etmeye ba\u015flamal\u0131s\u0131n\u0131z. \u00d6zellikle dikkat etmeniz gereken \u00e7ok say\u0131da husus vard\u0131r:<\/p>\n<h3>\u00dcr\u00fcn ba\u015fl\u0131\u011f\u0131<\/h3>\n<p>Rakip sat\u0131c\u0131lar\u0131n \u00fcr\u00fcnleri i\u00e7in kulland\u0131klar\u0131 ba\u015fl\u0131klar\u0131 inceleyerek i\u015fe ba\u015flay\u0131n. Farkl\u0131 \u00fcr\u00fcnlerin ba\u015fl\u0131klar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n ve geli\u015ftirmek i\u00e7in ba\u015fl\u0131klara eklenebilecek veya ba\u015fl\u0131klardan \u00e7\u0131kar\u0131labilecek \u015feyleri not al\u0131n. Di\u011fer sat\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerini tan\u0131mlamak i\u00e7in ba\u015fl\u0131kta kulland\u0131klar\u0131 anahtar kelimelere de dikkat etmelisiniz.<\/p>\n<h3>\u00dcr\u00fcn g\u00f6rselleri<\/h3>\n<p>\u0130nsanlar \u00fcr\u00fcn\u00fcn\u00fcz\u00fc bizzat g\u00f6remeyece\u011fi veya dokunamayaca\u011f\u0131 i\u00e7in g\u00f6rseller Amazon listelerinin en \u00f6nemli par\u00e7alar\u0131ndan biridir. Bu nedenle, \u00fcr\u00fcn\u00fc en ayr\u0131nt\u0131l\u0131 \u015fekilde g\u00f6steren, en iyi a\u00e7\u0131dan \u00e7ekilmi\u015f, m\u00fcmk\u00fcn olan en y\u00fcksek kalitede g\u00f6rseller elde etmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Rakiplerinizin \u00fcr\u00fcnlerinin foto\u011fraflar\u0131n\u0131 inceleyin ve i\u015fe yarayan ve yaramayan \u015feyleri not edin. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc di\u011ferlerinden ay\u0131rmak i\u00e7in g\u00f6rselleri nas\u0131l kullanabilece\u011finizi d\u00fc\u015f\u00fcnmek de iyi bir fikirdir.<\/p>\n<h3>Madde i\u015faretleri<\/h3>\n<p>Madde i\u015faretleri genellikle \u00fcr\u00fcn\u00fcn en \u00f6nemli sat\u0131\u015f noktalar\u0131n\u0131 i\u00e7erir, bu nedenle bunlara ekstra dikkat g\u00f6stermelisiniz. \u00d6rne\u011fin, rakiplerinizin \u00fcr\u00fcnlerinin hangi avantajlar\u0131n\u0131 \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6rebilir ve kendi madde i\u015faretlerinizde bu avantajlara kar\u015f\u0131 koyman\u0131n yollar\u0131n\u0131 bulabilirsiniz.<\/p>\n<h3>\u00dcr\u00fcn A\u00e7\u0131klamas\u0131<\/h3>\n<p>\u00c7ok say\u0131da \u00fcr\u00fcn a\u00e7\u0131klamas\u0131 okuyarak, iyi bir a\u00e7\u0131klaman\u0131n hangi bilgileri i\u00e7ermesi ve i\u00e7ermemesi gerekti\u011fini, bir a\u00e7\u0131klama i\u00e7in en iyi tonun ne oldu\u011funu vb. anlayabileceksiniz.<\/p>\n<h3>Sorular ve cevaplar<\/h3>\n<p>\u00dcr\u00fcn listelerinin bu b\u00f6l\u00fcm\u00fc sat\u0131c\u0131 olarak size bir\u00e7ok de\u011ferli bilgi sa\u011flayabilir. Her \u015feyden \u00f6nce, m\u00fc\u015fterilerin en s\u0131k hangi sorular\u0131 sordu\u011funu g\u00f6receksiniz. Bu bilgileri \u00fcr\u00fcn ba\u015fl\u0131\u011f\u0131n\u0131zda, madde i\u015faretlerinizde ve\/veya a\u00e7\u0131klaman\u0131zda vurgulamal\u0131s\u0131n\u0131z. Ayr\u0131ca di\u011fer sat\u0131c\u0131lar\u0131n m\u00fc\u015fteri sorular\u0131n\u0131 yan\u0131tlamak i\u00e7in zaman ay\u0131r\u0131p ay\u0131rmad\u0131\u011f\u0131n\u0131 da g\u00f6rebilirsiniz.<\/p>\n<h3>Fiyatlar<\/h3>\n<p>Fiyat, bir al\u0131c\u0131n\u0131n karar verme s\u00fcrecinde her zaman b\u00fcy\u00fck bir rol oynar. \u0130deal olarak, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc rakiplerinizden biraz daha d\u00fc\u015f\u00fck bir fiyata satmak istersiniz. \u00dcr\u00fcn\u00fcn kalitesi rakiplerinizin \u00fcr\u00fcnlerinden biraz daha iyiyse, fiyat\u0131 da ayn\u0131 veya biraz daha y\u00fcksek olmal\u0131d\u0131r. Kar elde edebilmeniz ve i\u015finizde para kaybetmemeniz i\u00e7in yeterince y\u00fcksek bir fiyat\u0131 koruman\u0131z gerekti\u011fini unutmay\u0131n.<\/p>\n<p>\u00c7o\u011fu sat\u0131c\u0131, \u00fcr\u00fcnlerinin fiyat\u0131n\u0131 ayarlamak i\u00e7in yeniden fiyatland\u0131rma yaz\u0131l\u0131m\u0131 kulland\u0131\u011f\u0131ndan, fiyat ge\u00e7mi\u015fine bakmak da iyi bir fikirdir.<\/p>\n<h3>Ayl\u0131k sat\u0131\u015flar<\/h3>\n<p>Baz\u0131 Amazon analiz yaz\u0131l\u0131mlar\u0131 rakiplerinizin her ay ne kadar sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131 g\u00f6rmenizi sa\u011flar. Bu bilgiler, satmay\u0131 planlad\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcn i\u00e7in \u00f6nemli miktarda talep olup olmad\u0131\u011f\u0131n\u0131 ve rakiplerinizin her ay k\u00e2r a\u00e7\u0131s\u0131ndan ne kadar para kazanabildi\u011fini anlaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<h3>M\u00fc\u015fteri yorumlar\u0131<\/h3>\n<p>Amazon \u00fcr\u00fcn incelemeleri size rakipleriniz hakk\u0131nda bir bilgi hazinesi sa\u011flayabilir. Rakiplerinizi yenmek i\u00e7in tam olarak ne yapman\u0131z gerekti\u011fini size g\u00f6stereceklerinden, olumsuz yorumlara daha fazla dikkat edin. Yorumcular\u0131n rakip \u00fcr\u00fcnle ilgili be\u011fenmedikleri her \u015feyi not edin ve bu bilgileri sundu\u011funuz \u00fcr\u00fcn\u00fc geli\u015ftirmek i\u00e7in kullan\u0131n.<\/p>\n<h3>Anahtar kelimeleri ke\u015ffedin<\/h3>\n<p>T\u0131pk\u0131 sizin gibi rakipleriniz de listelerini hedef anahtar kelimeler i\u00e7in optimize etmeye \u00e7al\u0131\u015f\u0131yor, bu nedenle sizin yapmad\u0131\u011f\u0131n\u0131z bir \u015feyi yap\u0131p yapmad\u0131klar\u0131n\u0131 g\u00f6rmek i\u00e7in listelerini dikkatlice incelemelisiniz. Bunu manuel olarak da yapabilirsiniz ancak Keyword Scout gibi bir anahtar kelime ara\u015ft\u0131rma arac\u0131 kullan\u0131rsan\u0131z t\u00fcm s\u00fcre\u00e7 \u00e7ok daha h\u0131zl\u0131 ilerleyecektir.<\/p>\n<h3>Geri Ba\u011flant\u0131lar<\/h3>\n<p>Amazon \u00fcr\u00fcn listeleriniz i\u00e7in geri ba\u011flant\u0131lar almak, Amazon arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer almalar\u0131na yard\u0131mc\u0131 olmaz. Ancak Google'da daha \u00fcst s\u0131ralarda yer almalar\u0131na yard\u0131mc\u0131 olacakt\u0131r. Rakiplerinizin geri ba\u011flant\u0131 olu\u015fturmak i\u00e7in hangi stratejileri kulland\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek, uzun vadede i\u015finizi b\u00fcy\u00fctmek i\u00e7in ne yapman\u0131z gerekti\u011fini belirlemenize yard\u0131mc\u0131 olabilir, \u00e7\u00fcnk\u00fc ba\u011flant\u0131 olu\u015fturma hemen sonu\u00e7 vermez, ancak \u00e7evrimi\u00e7i varl\u0131\u011f\u0131n\u0131z\u0131 b\u00fcy\u00fctmenize kesinlikle yard\u0131mc\u0131 olabilir.<\/p>\n<h3>Reklam kampanyalar\u0131<\/h3>\n<p>Amazon'da reklam yay\u0131nlamaya ba\u015flamadan \u00f6nce rakiplerinizin Amazon reklam kampanyalar\u0131n\u0131 analiz etmeniz gerekir. Rekabet\u00e7i kalabilmeniz i\u00e7in, reklamlar\u0131n\u0131z\u0131n t\u0131klama ba\u015f\u0131na sizin alan\u0131n\u0131zdaki di\u011fer sat\u0131c\u0131lar\u0131n \u00f6dedi\u011fi \u00fccretle ayn\u0131 veya biraz daha fazla olmas\u0131 gerekir.<\/p>\n<p>Di\u011fer sat\u0131c\u0131lar\u0131n Amazon reklam kampanyalar\u0131n\u0131 analiz etmek ve reklamlarla hangi anahtar kelimeleri hedeflediklerini ve bu anahtar kelimelerin arama hacimlerini \u00f6\u011frenmek i\u00e7in Cerebro gibi programlar\u0131 kullanabilirsiniz.<\/p>\n<p>Di\u011fer sat\u0131c\u0131lar\u0131n Google Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 nerede yay\u0131nlad\u0131\u011f\u0131n\u0131 da \u00f6\u011frenmelisiniz. Google'a birincil anahtar kelimelerinizden birini girin ve Google Al\u0131\u015fveri\u015f reklamlar\u0131 b\u00f6l\u00fcm\u00fcnde Amazon \u00fcr\u00fcnleri i\u00e7in herhangi bir reklam g\u00f6r\u00fcp g\u00f6rmedi\u011finize bak\u0131n. E\u011fer g\u00f6rm\u00fcyorsan\u0131z, bu durumdan faydalanabilir ve kendi \u00fcr\u00fcnleriniz i\u00e7in bu reklamlar\u0131 yay\u0131nlamaya ba\u015flayabilirsiniz. Ancak bu riskli bir hamle olabilir \u00e7\u00fcnk\u00fc rakipleriniz bir sebepten dolay\u0131 Google Al\u0131\u015fveri\u015f reklamlar\u0131ndan uzak duruyor olabilir.<\/p>\n<h3>Web sitesi<\/h3>\n<p>Rakiplerinizin bir\u00e7o\u011funun \u00e7evrimi\u00e7i pazarlarda \u00fcr\u00fcn satman\u0131n yan\u0131 s\u0131ra kendi web siteleri de olacakt\u0131r. Bu web sitelerini, tasar\u0131mlar\u0131na ve kullan\u0131c\u0131 aray\u00fczlerine, bilgi sa\u011flamak, indirim sunmak, e-posta bilgileri istemek vb. i\u00e7in kullan\u0131lan form t\u00fcrlerine ve a\u00e7\u0131l\u0131r pencerelere dikkat ederek incelemelisiniz.<\/p>\n<p>Markan\u0131z i\u00e7in halihaz\u0131rda bir web siteniz varsa veya gelecekte bir web sitesi olu\u015fturmay\u0131 planl\u0131yorsan\u0131z, di\u011fer sat\u0131c\u0131lar\u0131n web sitelerinin olumsuz y\u00f6nlerini g\u00f6z \u00f6n\u00fcnde bulundurabilir ve web sitenizde bu y\u00f6nleri geli\u015ftirebilirsiniz.<\/p>\n<h3>Sosyal medya<\/h3>\n<p>Bir\u00e7ok rakip markan\u0131n \u00e7e\u015fitli sosyal medya platformlar\u0131nda sayfalar\u0131 olabilir, bu nedenle siz de ayn\u0131s\u0131n\u0131 yapmal\u0131s\u0131n\u0131z. Bu, \u00f6zellikle bu platformlarda \u00e7ok zaman ge\u00e7iren daha gen\u00e7 bir demografiyi hedefliyorsan\u0131z \u00f6nemlidir. Sosyal medya sayfalar\u0131, Amazon listeleriniz i\u00e7in harika bir organik trafik kayna\u011f\u0131 olabilir.<\/p>\n<p>Rakiplerinizin sosyal medya hesaplar\u0131na g\u00f6z atarken, hesaplar\u0131n bulundu\u011fu platformlar\u0131, bu \u015firketlerin ne t\u00fcr bilgiler payla\u015ft\u0131\u011f\u0131n\u0131, hangi s\u0131kl\u0131kta payla\u015f\u0131m yapt\u0131klar\u0131n\u0131 ve her bir payla\u015f\u0131m\u0131n ortalama olarak ne kadar etkile\u015fim ald\u0131\u011f\u0131n\u0131 not etmelisiniz.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4173\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/4_27_52.webp\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/4_27_52.webp 1536w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/4_27_52-300x200.webp 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/4_27_52-1024x683.webp 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/4_27_52-768x512.webp 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/4_27_52-18x12.webp 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<h2>Toplad\u0131\u011f\u0131n\u0131z bilgileri kullan\u0131n<\/h2>\n<p>Rakip analizinizi tamamlad\u0131\u011f\u0131n\u0131zda elinizde muazzam miktarda bilgi olacakt\u0131r. \u015eimdi, t\u00fcm bu verileri anlamland\u0131rman\u0131z ve kendi avantaj\u0131n\u0131za nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 bulman\u0131z gerekiyor. Bununla yapabilece\u011finiz birka\u00e7 \u015fey var, ancak burada deneyebilece\u011finiz birka\u00e7 fikir var:<\/p>\n<h3>G\u00f6rmek i\u00e7in do\u011fru \u00fcr\u00fcnleri bulun veya olu\u015fturun<\/h3>\n<p>Di\u011fer Amazon sat\u0131c\u0131lar\u0131n\u0131n sundu\u011fu \u00fcr\u00fcnlerle ilgili t\u00fcm bilgileri analiz ettikten sonra, pazardaki bo\u015fluklar\u0131 g\u00f6rebilmeniz gerekir. Bu verileri, bu bo\u015fluklar\u0131 dolduracak \u00fcr\u00fcnler olu\u015fturmak veya tedarik etmek i\u00e7in kullanabilirsiniz. M\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmad\u0131\u011f\u0131 bir ni\u015f bulabilir ve bunlar\u0131 kar\u015f\u0131laman\u0131n bir yolunu bulabilirseniz, \u00fcr\u00fcnleriniz herhangi bir rekabetle kar\u015f\u0131la\u015fmadan \u00e7ok fazla talep g\u00f6rece\u011fi i\u00e7in i\u015finiz muhtemelen geli\u015fecektir.<\/p>\n<h3>\u00dcr\u00fcnlerinizi uygun \u015fekilde fiyatland\u0131r\u0131n<\/h3>\n<p>Rakiplerinizin \u00fcr\u00fcnlerini nas\u0131l fiyatland\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frendikten sonra, envanterinizde rekabet\u00e7i fiyatlar belirleyebilirsiniz. Her an m\u00fcmk\u00fcn olan en iyi fiyatlar\u0131 sundu\u011funuzdan emin olmak i\u00e7in yeniden fiyatland\u0131rma yaz\u0131l\u0131m\u0131 kullanmay\u0131 da d\u00fc\u015f\u00fcnmelisiniz. \u00c7o\u011fu sat\u0131c\u0131 listeleri i\u00e7in bu yaz\u0131l\u0131m\u0131 kulland\u0131\u011f\u0131ndan, bu y\u00f6ntemleri kullanmadan onlarla rekabet etmek zor olacakt\u0131r.<\/p>\n<h3>Anahtar kelime stratejinizi optimize edin<\/h3>\n<p>Amazon rakip analizi yapt\u0131ktan sonra, insanlar\u0131n arad\u0131\u011f\u0131 \u00fcr\u00fcnleri iyi bir \u015fekilde anlayacaks\u0131n\u0131z, b\u00f6ylece envanterinizi m\u00fc\u015fterilerin arad\u0131\u011f\u0131 \u00fcr\u00fcnleri i\u00e7erecek \u015fekilde olu\u015fturabilirsiniz. Ayr\u0131ca, kullanman\u0131z gereken t\u00fcm anahtar kelimeleri ve reklam y\u00f6ntemlerini net bir \u015fekilde anlayacaks\u0131n\u0131z.<\/p>\n<h3>\u0130\u015finizi Amazon d\u0131\u015f\u0131nda geni\u015fletin<\/h3>\n<p>Son olarak, i\u015finizi Amazon d\u0131\u015f\u0131nda b\u00fcy\u00fctmek i\u00e7in markan\u0131z i\u00e7in bir web sitesi ve sosyal medya sayfalar\u0131 olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnmelisiniz. Ara\u015ft\u0131rman\u0131zdan \u00f6\u011frendi\u011finiz her \u015feyi akl\u0131n\u0131zda tutun ve rakiplerinizin sosyal medya hesaplar\u0131 ve web sitelerinde yapt\u0131\u011f\u0131 hatalar\u0131 yapmaktan ka\u00e7\u0131n\u0131n.<\/p>\n<h2>Son d\u00fc\u015f\u00fcnceler<\/h2>\n<p>Amazon rakip analizi son derece zaman al\u0131c\u0131 ve emek yo\u011fun bir g\u00f6rev olsa da, bir kez tamamlad\u0131\u011f\u0131n\u0131zda, ni\u015finizi, en iyi performans g\u00f6sterenleri, bu \u015firketlerin neden bu kadar ba\u015far\u0131l\u0131 olduklar\u0131n\u0131 ve pazar\u0131n\u0131zda lider olmak i\u00e7in kullanman\u0131z gereken t\u00fcm stratejileri net bir \u015fekilde anlam\u0131\u015f olmal\u0131s\u0131n\u0131z.<\/p>\n<h2>SSS<\/h2>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Amazon'un en b\u00fcy\u00fck rakibi kim?<\/h3>\n<div>\n<p class=\"faq-a\">T\u00fcm e-ticaret \u015firketleri aras\u0131nda Walmart, eBay, Apple ve The Home Depot, Amazon'un en b\u00fcy\u00fck rakipleridir.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Amazon rakip analizi nedir?<\/h3>\n<div>\n<p class=\"faq-a\">Amazon rakip analizi, sat\u0131c\u0131lar\u0131n benzer \u00fcr\u00fcnler satan ve platformda benzer bir kitle i\u00e7in rekabet eden di\u011fer markalar\u0131 belirledi\u011fi ve de\u011ferlendirdi\u011fi bir s\u00fcre\u00e7tir. Di\u011fer sat\u0131c\u0131lara kar\u015f\u0131 avantaj elde etmek istiyorsan\u0131z rakiplerinizi analiz etmek \u00e7ok \u00f6nemlidir.<\/p>\n<\/div>\n<\/div>\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Bir Amazon yar\u0131\u015fmas\u0131n\u0131 nas\u0131l analiz edebilirim?<\/h3>\n<div>\n<p class=\"faq-a\">Amazon rekabetinizi analiz etmek i\u00e7in rakiplerinizin \u00fcr\u00fcn listelerini incelemeniz, fiyatlar\u0131n\u0131, yorumlar\u0131n\u0131 de\u011ferlendirmeniz, web sitelerine ve sosyal medya sayfalar\u0131na bakman\u0131z ve pazarda nas\u0131l i\u015f yapt\u0131klar\u0131na dair elinizden gelen her \u015feyi analiz etmeniz gerekecektir.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Key points\u00a0 Amazon competitor analysis is a process during which you compile a list of your closest competition on the platform, choose the most prominent players, and take a detailed look into everything they do to attract customers and sell their products. Competitor analysis can help you find gaps in the market that you can [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A complete guide to Amazon seller competitor analysis<\/title>\n<meta name=\"description\" content=\"How to perform Amazon seller competitor analysis? How to find product competitors on Amazon? Find out the answers in this guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiseppc.com\/tr\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A complete guide to Amazon seller competitor analysis\" \/>\n<meta property=\"og:description\" content=\"How to perform Amazon seller competitor analysis? How to find product competitors on Amazon? Find out the answers in this guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wiseppc.com\/tr\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"WisePPC\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-19T11:31:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/pexels-goumbik-669619.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"content\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"content\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/\"},\"author\":{\"name\":\"content\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/person\\\/2bd2f676e007573a08cd330f5ef3c078\"},\"headline\":\"Everything you need to know about Amazon competitor analysis\",\"datePublished\":\"2026-04-19T11:31:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/\"},\"wordCount\":2281,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pexels-goumbik-669619.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/\",\"name\":\"A complete guide to Amazon seller competitor analysis\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pexels-goumbik-669619.webp\",\"datePublished\":\"2026-04-19T11:31:44+00:00\",\"description\":\"How to perform Amazon seller competitor analysis? How to find product competitors on Amazon? Find out the answers in this guide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pexels-goumbik-669619.webp\",\"contentUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pexels-goumbik-669619.webp\",\"width\":1280,\"height\":848},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/complete-guide-to-amazon-seller-competitor-analysis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wiseppc.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything you need to know about Amazon competitor analysis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/\",\"name\":\"WisePPC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#organization\",\"name\":\"WisePPC\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/wiseppc_logo.jpeg\",\"contentUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/wiseppc_logo.jpeg\",\"width\":200,\"height\":200,\"caption\":\"WisePPC\"},\"image\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/person\\\/2bd2f676e007573a08cd330f5ef3c078\",\"name\":\"content\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g\",\"caption\":\"content\"},\"url\":\"https:\\\/\\\/wiseppc.com\\\/tr\\\/author\\\/content\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon sat\u0131c\u0131 rakip analizi i\u00e7in eksiksiz bir k\u0131lavuz","description":"Amazon sat\u0131c\u0131 rakip analizi nas\u0131l yap\u0131l\u0131r? Amazon'da \u00fcr\u00fcn rakipleri nas\u0131l bulunur? Cevaplar\u0131 bu k\u0131lavuzda bulabilirsiniz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wiseppc.com\/tr\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/","og_locale":"tr_TR","og_type":"article","og_title":"A complete guide to Amazon seller competitor analysis","og_description":"How to perform Amazon seller competitor analysis? How to find product competitors on Amazon? Find out the answers in this guide.","og_url":"https:\/\/wiseppc.com\/tr\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/","og_site_name":"WisePPC","article_published_time":"2026-04-19T11:31:44+00:00","og_image":[{"width":1280,"height":848,"url":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/pexels-goumbik-669619.webp","type":"image\/webp"}],"author":"content","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"content","Tahmini okuma s\u00fcresi":"11 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#article","isPartOf":{"@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/"},"author":{"name":"content","@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/person\/2bd2f676e007573a08cd330f5ef3c078"},"headline":"Everything you need to know about Amazon competitor analysis","datePublished":"2026-04-19T11:31:44+00:00","mainEntityOfPage":{"@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/"},"wordCount":2281,"commentCount":0,"publisher":{"@id":"https:\/\/wiseppc.com\/fr\/#organization"},"image":{"@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/pexels-goumbik-669619.webp","articleSection":["Blog"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/","url":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/","name":"Amazon sat\u0131c\u0131 rakip analizi i\u00e7in eksiksiz bir k\u0131lavuz","isPartOf":{"@id":"https:\/\/wiseppc.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#primaryimage"},"image":{"@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#primaryimage"},"thumbnailUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/pexels-goumbik-669619.webp","datePublished":"2026-04-19T11:31:44+00:00","description":"Amazon sat\u0131c\u0131 rakip analizi nas\u0131l yap\u0131l\u0131r? Amazon'da \u00fcr\u00fcn rakipleri nas\u0131l bulunur? Cevaplar\u0131 bu k\u0131lavuzda bulabilirsiniz.","breadcrumb":{"@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#primaryimage","url":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/pexels-goumbik-669619.webp","contentUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/04\/pexels-goumbik-669619.webp","width":1280,"height":848},{"@type":"BreadcrumbList","@id":"https:\/\/wiseppc.com\/blog\/complete-guide-to-amazon-seller-competitor-analysis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wiseppc.com\/"},{"@type":"ListItem","position":2,"name":"Everything you need to know about Amazon competitor analysis"}]},{"@type":"WebSite","@id":"https:\/\/wiseppc.com\/fr\/#website","url":"https:\/\/wiseppc.com\/fr\/","name":"WisePPC","description":"","publisher":{"@id":"https:\/\/wiseppc.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wiseppc.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/wiseppc.com\/fr\/#organization","name":"WisePPC","url":"https:\/\/wiseppc.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/wiseppc_logo.jpeg","contentUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/wiseppc_logo.jpeg","width":200,"height":200,"caption":"WisePPC"},"image":{"@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/person\/2bd2f676e007573a08cd330f5ef3c078","name":"\u0130\u00e7erik","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g","caption":"content"},"url":"https:\/\/wiseppc.com\/tr\/author\/content\/"}]}},"_links":{"self":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts\/4169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/comments?post=4169"}],"version-history":[{"count":2,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts\/4169\/revisions"}],"predecessor-version":[{"id":4174,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts\/4169\/revisions\/4174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/media\/4172"}],"wp:attachment":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/media?parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/categories?post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/tags?post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}