{"id":3596,"date":"2026-02-28T15:38:32","date_gmt":"2026-02-28T13:38:32","guid":{"rendered":"https:\/\/wiseppc.com\/?p=3596"},"modified":"2026-02-28T16:33:29","modified_gmt":"2026-02-28T14:33:29","slug":"amazon-b2b-prices","status":"publish","type":"post","link":"https:\/\/wiseppc.com\/tr\/blog\/amazon-b2b-prices\/","title":{"rendered":"Amazon'da B2B Fiyatland\u0131rma ve Toplu \u0130ndirimleri Y\u00f6netme: Eksiksiz Bir K\u0131lavuz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130\u015fletmelere sat\u0131\u015f yapmak t\u00fcketicilere sat\u0131\u015f yapmaktan farkl\u0131d\u0131r. Sipari\u015fler daha b\u00fcy\u00fckt\u00fcr. \u0130adeler daha d\u00fc\u015f\u00fckt\u00fcr. Beklentiler daha nettir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Halihaz\u0131rda Amazon ma\u011fazas\u0131nda sat\u0131\u015f yap\u0131yorsan\u0131z, Amazon Business'tan yararlanmak yaln\u0131zca bir eklenti de\u011fil, fiyatland\u0131rma konusundaki d\u00fc\u015f\u00fcncelerinizi de\u011fi\u015ftirecek bir ad\u0131md\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ticari al\u0131c\u0131lar genellikle sipari\u015f ba\u015f\u0131na daha fazla birim sat\u0131n al\u0131r ve daha az iade ile geri d\u00f6ner. Tek ba\u015f\u0131na bu bile B2B fiyatland\u0131rmas\u0131n\u0131 ciddi anlamda dikkate de\u011fer k\u0131l\u0131yor. Ancak as\u0131l f\u0131rsat, fiyatlar\u0131n\u0131z\u0131 do\u011fru yap\u0131land\u0131rman\u0131zdan gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunu ger\u00e7ekten i\u015fe yarayacak bir \u015fekilde nas\u0131l yapaca\u011f\u0131m\u0131z\u0131 a\u00e7\u0131klayal\u0131m.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>B2B Fiyatland\u0131rmas\u0131n\u0131 Farkl\u0131 K\u0131lan Nedir?<\/h2>\n<p><span style=\"font-weight: 400;\">Amazon, sat\u0131c\u0131lara ticari m\u00fc\u015fterileri \u00e7ekmek i\u00e7in iki ana yol sunar:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yaln\u0131zca i\u015fletmelere \u00f6zel fiyatland\u0131rma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Miktar indirimleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Birlikte kullan\u0131ld\u0131klar\u0131nda, marjlar\u0131n\u0131za zarar vermeden ortalama sipari\u015f de\u011ferini art\u0131rabilirler.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u0130\u015fletme Fiyatlar\u0131<\/h3>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletme fiyat\u0131, yaln\u0131zca do\u011frulanm\u0131\u015f Amazon \u0130\u015fletme m\u00fc\u015fterileri taraf\u0131ndan g\u00f6r\u00fclebilen birim ba\u015f\u0131na \u00f6zel bir fiyatt\u0131r. Normal m\u00fc\u015fteriler bunu asla g\u00f6remez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fc t\u00fcketici al\u0131c\u0131lar i\u00e7in $25 olarak listeleyebilir, ancak ticari m\u00fc\u015fteriler i\u00e7in $22 olarak sunabilirsiniz. Bu fark ilk bak\u0131\u015fta k\u00fc\u00e7\u00fck g\u00f6r\u00fcnebilir. Ancak biri 30, 50 veya 100 adet sipari\u015f verdi\u011finde, tasarruflar anlaml\u0131 hale gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ticari al\u0131c\u0131lar genellikle daha az d\u00fcrt\u00fcsel ve daha \u00e7ok say\u0131 odakl\u0131d\u0131r. Birim ba\u015f\u0131na maliyeti kar\u015f\u0131la\u015ft\u0131r\u0131rlar, tedarik b\u00fct\u00e7eleri a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fcn\u00fcrler ve genellikle s\u00fcrekli olarak yeniden sipari\u015f verirler. Rekabet\u00e7i bir ticari fiyat, bu zihniyeti anlad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu basit bir ayarlama, ancak \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn B2B alan\u0131nda nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131n\u0131 de\u011fi\u015ftiriyor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Miktar \u0130ndirimleri<\/h3>\n<p><span style=\"font-weight: 400;\">Miktar indirimleri toplu sat\u0131n almay\u0131 \u00f6d\u00fcllendirir. Bunlar\u0131 iki formatta yap\u0131land\u0131rabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Y\u00fczde indirim: <\/b><span style=\"font-weight: 400;\">Minimum miktara ula\u015f\u0131ld\u0131\u011f\u0131nda bir y\u00fczde indirim sunun.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sabit birim fiyat:<\/b><span style=\"font-weight: 400;\"> Al\u0131c\u0131lar belirli bir hacim sat\u0131n ald\u0131\u011f\u0131nda birim ba\u015f\u0131na yeni bir d\u00fc\u015f\u00fck fiyat belirleyin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte basitle\u015ftirilmi\u015f bir \u00f6rnek:<\/span><\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><strong>Sat\u0131n Al\u0131nan Birimler<\/strong><\/td>\n<td><strong>\u0130ndirim<\/strong><\/td>\n<td><strong>Nihai Fiyat ($20 i\u015f fiyat\u0131na g\u00f6re)<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">5+<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$19.00<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10+<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$18.00<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">25+<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$17.00<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">50+<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$16.00<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nHer a\u015fama hem sizin i\u00e7in hem de al\u0131c\u0131 i\u00e7in finansal a\u00e7\u0131dan mant\u0131kl\u0131 olmal\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Statik Fiyatland\u0131rma vs Otomatik Fiyatland\u0131rma<\/h2>\n<p><span style=\"font-weight: 400;\">B2B fiyatland\u0131rmas\u0131n\u0131 y\u00f6netmek s\u00f6z konusu oldu\u011funda, iki ana yakla\u015f\u0131m\u0131n\u0131z vard\u0131r. Her ikisi de i\u015fe yarar. Do\u011fru se\u00e7im, katalo\u011funuzun ne kadar b\u00fcy\u00fck ve karma\u015f\u0131k oldu\u011funa ba\u011fl\u0131d\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Statik Fiyatland\u0131rma<\/h3>\n<p><span style=\"font-weight: 400;\">Statik fiyatland\u0131rma ile i\u015fletme fiyatlar\u0131n\u0131z\u0131 ve miktar indirim kademelerinizi manuel olarak ayarlars\u0131n\u0131z. Her SKU i\u00e7in kesin rakamlara siz karar verirsiniz ve gerekti\u011finde bunlar\u0131 ayarlars\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu yakla\u015f\u0131m size tam kontrol sa\u011flar. Marjlarda ince ayar yapabilir, farkl\u0131 indirim seviyelerini test edebilir ve maliyet de\u011fi\u015fikliklerine veya rakiplerin hamlelerine bilin\u00e7li bir \u015fekilde tepki verebilirsiniz. Daha k\u00fc\u00e7\u00fck bir katalo\u011fu olan sat\u0131c\u0131lar veya yak\u0131n g\u00f6zetim gerektiren y\u00fcksek de\u011ferli \u00fcr\u00fcnler i\u00e7in manuel kontrol genellikle mant\u0131kl\u0131d\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De\u011fi\u015f toku\u015f ise zamand\u0131r. Ne kadar \u00e7ok SKU y\u00f6netirseniz, her \u015feyi ayn\u0131 hizada ve rekabet\u00e7i tutmak o kadar zorla\u015f\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Otomatik Fiyatland\u0131rma<\/h3>\n<p><span style=\"font-weight: 400;\">Otomatik fiyatland\u0131rma farkl\u0131 \u00e7al\u0131\u015f\u0131r. Fiyatlar\u0131 tek tek ayarlamak yerine kurallar olu\u015fturursunuz. Bu kurallar, tan\u0131mlad\u0131\u011f\u0131n\u0131z ko\u015fullara g\u00f6re i\u015fletme fiyatlar\u0131n\u0131z\u0131 otomatik olarak ayarlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin, i\u015fletme fiyatlar\u0131n\u0131 standart fiyat\u0131n\u0131z\u0131n sabit bir y\u00fczde alt\u0131nda kalacak \u015fekilde ayarlayabilirsiniz. Veya ana fiyatland\u0131rma stratejinizdeki de\u011fi\u015fikliklere tepki veren kurallar olu\u015fturabilirsiniz. Temel fiyat\u0131n\u0131z g\u00fcncellendi\u011finde, i\u015fletme fiyat\u0131n\u0131z da onunla birlikte ayarlan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fczinelerce veya y\u00fczlerce SKU y\u00f6netiyorsan\u0131z, otomasyon h\u0131zla bir kolayl\u0131k olmaktan \u00e7\u0131k\u0131p bir gereklilik haline gelir. Manuel hatalar\u0131 azalt\u0131r, zaman kazand\u0131r\u0131r ve fiyatland\u0131rman\u0131n katalo\u011funuz genelinde tutarl\u0131 olmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bununla birlikte, otomasyonun yine de denetime ihtiyac\u0131 vard\u0131r. Kurallar, ama\u00e7lad\u0131\u011f\u0131n\u0131z \u015fekilde \u00e7al\u0131\u015ft\u0131klar\u0131ndan emin olmak i\u00e7in d\u00fczenli olarak g\u00f6zden ge\u00e7irilmelidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7o\u011fu durumda, en ak\u0131ll\u0131 kurulum bir kar\u0131\u015f\u0131md\u0131r: \u00f6l\u00e7ek i\u00e7in otomasyon, en iyi performans g\u00f6steren veya y\u00fcksek marjl\u0131 \u00fcr\u00fcnleriniz i\u00e7in manuel kontrol.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3598\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/How-to-Set-Business-Prices-Manually.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/How-to-Set-Business-Prices-Manually.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/How-to-Set-Business-Prices-Manually-300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/How-to-Set-Business-Prices-Manually-768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/How-to-Set-Business-Prices-Manually-18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>\u0130\u015fletme Fiyatlar\u0131 Manuel Olarak Nas\u0131l Ayarlan\u0131r<\/h2>\n<p><span style=\"font-weight: 400;\">Fiyatlar\u0131 her seferinde bir SKU olacak \u015fekilde do\u011frudan Sat\u0131c\u0131 Merkezi i\u00e7inden ayarlayabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>\u0130\u015fletme Fiyat\u0131 Belirlemek \u0130\u00e7in<\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envanter \u2192 T\u00fcm Envanteri Y\u00f6net se\u00e7ene\u011fine gidin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SKU'yu bulun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u015fletme Fiyat\u0131 alan\u0131n\u0131 se\u00e7in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiyat\u0131n\u0131z\u0131 girin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kaydet<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">G\u00fcncellemek i\u00e7in istedi\u011finiz zaman geri d\u00f6nebilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Tek Bir \u00dcr\u00fcne Miktar \u0130ndirimleri Ekleme<\/h3>\n<p><span style=\"font-weight: 400;\">Bir i\u015fletme fiyat\u0131 belirlendikten sonra, bunun alt\u0131nda katmanlar olu\u015fturabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015f Fiyat\u0131 panelinin i\u00e7inde:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00fczde veya sabit fiyat se\u00e7in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minimum miktar\u0131 girin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ek katmanlar ekleyin (be\u015fe kadar)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De\u011fi\u015fiklikleri kaydet<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Her yeni kademe bir \u00f6ncekinden daha iyi bir birim ba\u015f\u0131 fiyat sunmal\u0131d\u0131r. Aksi takdirde, Amazon bunu otomatik olarak kald\u0131r\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Daha B\u00fcy\u00fck Kataloglar i\u00e7in Toplu Y\u00fckleme<\/h3>\n<p><span style=\"font-weight: 400;\">D\u00fczinelerce veya y\u00fczlerce \u00fcr\u00fcn\u00fc y\u00f6netiyorsan\u0131z, tek tek d\u00fczenleme yapmak ger\u00e7ek\u00e7i de\u011fildir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon, \u0130\u015fletme Fiyat\u0131\/Miktar\u0131 dosyas\u0131n\u0131 kullanarak toplu fiyat g\u00fcncellemelerine izin verir:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u015eablonu indirin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SKU'lar\u0131 ve i\u015fletme fiyatland\u0131rma ayr\u0131nt\u0131lar\u0131n\u0131 girin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sekmeyle ayr\u0131lm\u0131\u015f dosya olarak kaydetme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seller Central'daki Katalog b\u00f6l\u00fcm\u00fc arac\u0131l\u0131\u011f\u0131yla y\u00fckleyin<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">De\u011fi\u015fiklikler kontrol panelinizde h\u0131zl\u0131 bir \u015fekilde g\u00f6r\u00fcn\u00fcr ve genellikle birka\u00e7 dakika i\u00e7inde ticari al\u0131c\u0131lara yans\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Otomatik Fiyatland\u0131rma Kurallar\u0131n\u0131 Kullanma<\/h2>\n<p><span style=\"font-weight: 400;\">Manuel g\u00fcncellemeler ilk ba\u015fta i\u015fe yarar. Ancak katalo\u011funuz b\u00fcy\u00fcd\u00fck\u00e7e bunlar\u0131 y\u00f6netmek zorla\u015f\u0131r. \u0130\u015fte bu noktada otomatik fiyatland\u0131rma devreye girer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon'un Fiyatland\u0131rmay\u0131 Otomatikle\u015ftir arac\u0131, i\u015fletme fiyatlar\u0131n\u0131 standart fiyat\u0131n\u0131z\u0131n alt\u0131nda bir y\u00fczde veya sabit tutar olarak belirlemenize olanak tan\u0131r. Kurallar\u0131 t\u00fcm katalo\u011funuza uygulayabilir veya belirli SKU'lara ekleyebilirsiniz. Baz\u0131 kurallar, \u00d6ne \u00c7\u0131kan \u0130\u015fletme Teklifi konumu i\u00e7in rekabet etmenize yard\u0131mc\u0131 olmak \u00fczere tasarlan\u0131rken, di\u011ferleri yap\u0131land\u0131r\u0131lm\u0131\u015f i\u015fletme fiyatland\u0131rmas\u0131n\u0131 ve miktar indirimlerini \u00f6l\u00e7ekte korumaya odaklan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm SKU'lara otomatik olarak indirim uygulayan katalog genelinde y\u00fczde kurallar\u0131, i\u015f fiyatland\u0131rmas\u0131n\u0131 miktar kademeleriyle birle\u015ftiren SKU d\u00fczeyinde kurallar ve \u00d6ne \u00c7\u0131kan Teklif uygunlu\u011funu iyile\u015ftirmek i\u00e7in fiyatland\u0131rmay\u0131 ayarlayan rekabet\u00e7i kurallar vard\u0131r. Bir kural\u0131 g\u00fcncelledi\u011finizde, ona ba\u011fl\u0131 her SKU otomatik olarak ayarlan\u0131r. Otomasyonu g\u00fc\u00e7l\u00fc k\u0131lan da bu tutarl\u0131l\u0131kt\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Otomasyon Promosyonlarla Nas\u0131l Etkile\u015fime Giriyor?<\/h3>\n<p><span style=\"font-weight: 400;\">Fiyatland\u0131rma katmanlar\u0131n\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamak \u00f6nemlidir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standart fiyat\u0131n\u0131zdaki kuponlar otomatik olarak ticari fiyatland\u0131rmay\u0131 etkilemez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anla\u015fma fiyatland\u0131rmas\u0131, y\u00fczde bazl\u0131 i\u015f indirimlerini ge\u00e7ici olarak etkileyebilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Standart fiyat\u0131n\u0131z minimum e\u015fi\u011finizin alt\u0131na d\u00fc\u015ferse kural duraklar.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fiyatland\u0131rma mant\u0131\u011f\u0131 \u00f6nemlidir. Kural performans\u0131n\u0131 d\u00fczenli olarak g\u00f6zden ge\u00e7irin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3599\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Optimizing-Your-B2B-Pricing-Strategy-for-Better-Results.png\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Optimizing-Your-B2B-Pricing-Strategy-for-Better-Results.png 1000w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Optimizing-Your-B2B-Pricing-Strategy-for-Better-Results-300x200.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Optimizing-Your-B2B-Pricing-Strategy-for-Better-Results-768x512.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/Optimizing-Your-B2B-Pricing-Strategy-for-Better-Results-18x12.png 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Daha \u0130yi Sonu\u00e7lar \u0130\u00e7in B2B Fiyatland\u0131rma Stratejinizi Optimize Etme<\/h2>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletme fiyatlar\u0131n\u0131 belirlemek yaln\u0131zca ilk ad\u0131md\u0131r. As\u0131l etki, bu fiyatlar\u0131 zaman i\u00e7inde nas\u0131l yap\u0131land\u0131rd\u0131\u011f\u0131n\u0131z, konumland\u0131rd\u0131\u011f\u0131n\u0131z ve izledi\u011finizden gelir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1. \u0130ndirim Kademelerini Amaca Uygun Yap\u0131land\u0131r\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">Daha fazla kademe otomatik olarak daha fazla sat\u0131\u015f anlam\u0131na gelmez. \u00c7o\u011fu durumda, al\u0131c\u0131lar\u0131 bunaltmadan daha b\u00fcy\u00fck sipari\u015flere y\u00f6nlendirmek i\u00e7in \u00fc\u00e7 ila be\u015f kademe yeterlidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130ndirim s\u0131\u00e7ramalar\u0131 anlaml\u0131 hissettirmelidir. Kademeler aras\u0131ndaki fark \u00e7ok k\u00fc\u00e7\u00fckse, sipari\u015f boyutunu art\u0131rmak i\u00e7in \u00e7ok az te\u015fvik vard\u0131r. Ayn\u0131 zamanda, minimum miktarlar ger\u00e7ek sat\u0131n alma davran\u0131\u015f\u0131n\u0131 yans\u0131tmal\u0131d\u0131r. Tipik i\u015f sipari\u015finizin ortalamas\u0131 12 birimse, ilk kademeyi 50 olarak ayarlaman\u0131z i\u015fe yaramayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ge\u00e7mi\u015f sipari\u015f verilerinizi inceleyin. Ger\u00e7ek sat\u0131n alma modellerine bak\u0131n ve katmanlar\u0131n\u0131z\u0131 bunlar\u0131n etraf\u0131nda olu\u015fturun. Pratik olun. Ger\u00e7ek\u00e7i olun.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>2. \u0130\u015f Tasarrufu Mavi Rozetini hedefleyin<\/h3>\n<p><span style=\"font-weight: 400;\">\u0130yi yap\u0131land\u0131r\u0131lm\u0131\u015f indirimler ek g\u00f6r\u00fcn\u00fcrl\u00fck de sa\u011flayabilir. Fiyatland\u0131rman\u0131z Amazon'un e\u015fik de\u011ferlerini kar\u015f\u0131lad\u0131\u011f\u0131nda, \u00fcr\u00fcn\u00fcn\u00fcz Ticari Tasarruf Mavi Rozeti almaya hak kazanabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu rozet, arama sonu\u00e7lar\u0131nda ve i\u015fletme vitrini yerle\u015fimlerinde g\u00f6r\u00fcn\u00fcr ve teklifinizin profesyonel al\u0131c\u0131lar i\u00e7in \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genel olarak, uygunluk, tek birimlik bir i\u015fletme fiyat\u0131 i\u00e7in standart fiyattan en az 5% veya ilk miktar kademenizde en az 3% indirim gerektirir. \u00dcr\u00fcnlerin ayr\u0131ca minimum 4 y\u0131ld\u0131zl\u0131 derecelendirmeye sahip olmas\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu garanti de\u011fildir, ancak giri\u015finiz uygun oldu\u011funda, g\u00f6r\u00fcn\u00fcrl\u00fck ve t\u0131klama oranlar\u0131 genellikle artar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Fiyatland\u0131rmay\u0131 \u0130\u015f Segmentlerine G\u00f6re Uyarlay\u0131n<\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fcm ticari al\u0131c\u0131lar ayn\u0131 \u015fekilde davranmaz. Amazon Business, m\u00fc\u015fterileri sekt\u00f6rlere g\u00f6re grupland\u0131r\u0131r ve bu sekt\u00f6rler farkl\u0131 sat\u0131n al\u0131mlar yapar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131lar\u0131 \u00f6ng\u00f6r\u00fclebilir d\u00f6ng\u00fclerde sat\u0131n al\u0131r. Baz\u0131lar\u0131 fiyata son derece duyarl\u0131d\u0131r. Di\u011ferleri rutin olarak b\u00fcy\u00fck miktarlarda al\u0131m yapar. Bu kal\u0131plar\u0131 anlamak, herkese uyan tek bir fiyatland\u0131rman\u0131n \u00f6tesine ge\u00e7menize yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B Central'daki raporlar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irin. Hangi sekt\u00f6rlerin halihaz\u0131rda sizden sat\u0131n alma yapt\u0131\u011f\u0131n\u0131 belirleyin ve sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na daha iyi uymas\u0131 i\u00e7in fiyat kademelerini veya i\u015fletme indirimlerini ayarlamay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Sonu\u00e7lar\u0131 Ger\u00e7ekte Neyin Sa\u011flad\u0131\u011f\u0131n\u0131 \u0130zleyin<\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6l\u00e7\u00fcm olmadan fiyatland\u0131rma yapmak tahmine dayan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B Central i\u00e7inde, i\u015fletme sat\u0131\u015f hacmini, ortalama sipari\u015f de\u011ferini, tekrar sat\u0131n alma oranlar\u0131n\u0131 ve her indirim kademesinin ne s\u0131kl\u0131kta kullan\u0131ld\u0131\u011f\u0131n\u0131 inceleyin. Ticari ve t\u00fcketici al\u0131c\u0131lar aras\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kal\u0131plara bak\u0131n. \u00c7o\u011fu al\u0131c\u0131 ilk kademede mi duruyor? Daha y\u00fcksek kademeler nadiren mi kullan\u0131l\u0131yor? Daha derin indirimler hacmi art\u0131rmadan marjlar\u0131 azalt\u0131yor mu?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ger\u00e7ek verilere dayal\u0131 k\u00fc\u00e7\u00fck ayarlamalar zaman i\u00e7inde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir fark yaratabilir. \u00d6nemli olan, fiyatland\u0131rmay\u0131 bir kez belirleyip unutmak yerine dikkatli ve duyarl\u0131 kalmakt\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-504\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png\" alt=\"\" width=\"191\" height=\"191\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC.png 225w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/06\/WisePPC-150x150.png 150w\" sizes=\"(max-width: 191px) 100vw, 191px\" \/><\/p>\n<h2>Daha Ak\u0131ll\u0131 B2B B\u00fcy\u00fcmesi WisePPC ile Ba\u015fl\u0131yor<\/h2>\n<p><span style=\"font-weight: 400;\">Biz in\u015fa ettik <\/span><a href=\"https:\/\/wiseppc.com\/tr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WisePPC<\/span><\/a><span style=\"font-weight: 400;\"> reklam, fiyatland\u0131rma ve genel pazar yeri performans\u0131nda netli\u011fe ihtiya\u00e7 duyan sat\u0131c\u0131lar i\u00e7in. Amazon Ads Onayl\u0131 \u0130\u015f Orta\u011f\u0131 olarak platform, resmi entegrasyonlar arac\u0131l\u0131\u011f\u0131yla ba\u011flan\u0131r ve tek ba\u015f\u0131na Seller Central'dan daha derin g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar. Platform, 30'dan fazla temel \u00f6l\u00e7\u00fcm\u00fc takip eder, Amazon'un standart 60-90 g\u00fcnl\u00fck s\u00fcresinin \u00e7ok \u00f6tesinde uzun vadeli ge\u00e7mi\u015f verileri depolar ve reklam kaynakl\u0131 geliri organik sat\u0131\u015flardan net bir \u015fekilde ay\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birden fazla rapor aras\u0131nda ge\u00e7i\u015f yapmak yerine, WisePPC her \u015feyi tek bir g\u00f6sterge tablosunda merkezile\u015ftirir. Sat\u0131c\u0131lar kampanyalar\u0131 an\u0131nda filtreleyebilir, binlerce hedefte toplu teklif ve b\u00fct\u00e7e de\u011fi\u015fiklikleri uygulayabilir ve tek bir grafikte alt\u0131 adede kadar KPI'y\u0131 kar\u015f\u0131la\u015ft\u0131rabilir. Yerle\u015fim d\u00fczeyinde performans analizi ve gradyan tabanl\u0131 metrik vurgulama, bo\u015fa harcanan harcamalar\u0131 veya d\u00fc\u015f\u00fck performans g\u00f6steren anahtar kelimeleri bir bak\u0131\u015fta tespit etmeyi kolayla\u015ft\u0131r\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fcyen kataloglarla \u00f6l\u00e7eklendirilmek \u00fczere tasarlanan WisePPC, kampanya t\u00fcr\u00fcne, teklif stratejisine, maliyet t\u00fcr\u00fcne ve e\u015fle\u015fme t\u00fcr\u00fcne g\u00f6re geli\u015fmi\u015f segmentasyonu destekler. Yapay zeka tabanl\u0131 teklif ayarlamalar\u0131, otomatik optimizasyon \u00f6zellikleri ve yakla\u015fan envanter tahmin ara\u00e7lar\u0131 ile platform, sat\u0131c\u0131lar\u0131n fiyatland\u0131rma, reklam ve k\u00e2rl\u0131l\u0131\u011f\u0131 tek bir yap\u0131land\u0131r\u0131lm\u0131\u015f sistemde hizalamas\u0131na yard\u0131mc\u0131 olur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B performans\u0131n\u0131 iyile\u015ftirme konusunda ciddi olan sat\u0131c\u0131lar i\u00e7in WisePPC, g\u00fcvenle daha ak\u0131ll\u0131 kararlar almak i\u00e7in gereken veri kontrol\u00fcn\u00fc sa\u011flar.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1657\" src=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png\" alt=\"\" width=\"1600\" height=\"608\" srcset=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You.png 1600w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-300x114.png 300w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1024x389.png 1024w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-768x292.png 768w, https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/08\/image_Transform-Your-Amazon-Advertising-with-WisePPC-Advanced-Analytics_-See-What-Amazon-Wont-Show-You-1536x584.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>B2B Fiyatland\u0131rman\u0131z\u0131 Ne Zaman G\u00f6zden Ge\u00e7irmelisiniz?<\/h2>\n<p><span style=\"font-weight: 400;\">B2B fiyatland\u0131rmas\u0131 bir kez belirleyip unutaca\u011f\u0131n\u0131z bir \u015fey de\u011fildir. Pazarlar de\u011fi\u015fir. Maliyetler de\u011fi\u015fir. Rakipler uyum sa\u011flar. Ve ticari al\u0131c\u0131lar mevsime ba\u011fl\u0131 olarak sat\u0131n alma modellerini de\u011fi\u015ftirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En zeki sat\u0131c\u0131lar fiyatland\u0131rmay\u0131 ya\u015fayan bir strateji olarak ele al\u0131r. Bu s\u00fcrekli de\u011fi\u015fiklik anlam\u0131na gelmez. Ne zaman devreye girece\u011fini ve d\u00fc\u015f\u00fcnceli ayarlamalar yapaca\u011f\u0131n\u0131 bilmek anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\u015fa\u011f\u0131da, fiyatland\u0131rman\u0131n g\u00f6zden ge\u00e7irilmesini gerektirecek en yayg\u0131n durumlardan baz\u0131lar\u0131 yer almaktad\u0131r:<\/span><\/p>\n<table border=\"1\">\n<tbody>\n<tr>\n<td><strong>Durum<\/strong><\/td>\n<td><strong>Ne Yapmal\u0131<\/strong><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Maliyet art\u0131\u015flar\u0131<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kar marjlar\u0131n\u0131z\u0131 yeniden hesaplay\u0131n ve karl\u0131l\u0131\u011f\u0131 korumak i\u00e7in i\u015fletme fiyatlar\u0131n\u0131 veya indirim kademelerini ayarlay\u0131n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Rakip fiyat d\u00fc\u015f\u00fc\u015fleri<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Konumland\u0131rman\u0131z\u0131 g\u00f6zden ge\u00e7irin. A\u015f\u0131r\u0131 indirim yapmadan rekabet\u00e7i kalabilmek i\u00e7in i\u015fletme fiyat\u0131n\u0131z\u0131 ayarlaman\u0131z veya kademeleri yeniden yap\u0131land\u0131rman\u0131z gerekebilir.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Yava\u015f ticari sat\u0131\u015flar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Daha b\u00fcy\u00fck sipari\u015fleri te\u015fvik etmek i\u00e7in daha g\u00fc\u00e7l\u00fc bir birinci kademe indirimi veya daha d\u00fc\u015f\u00fck minimum miktar\u0131 test edin.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Fazla envanter<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ciroyu h\u0131zland\u0131rmak ve depolama alan\u0131n\u0131 bo\u015faltmak i\u00e7in toplu te\u015fvikleri ge\u00e7ici olarak art\u0131r\u0131n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mevsimsel sat\u0131n alma d\u00f6ng\u00fcs\u00fc<\/span><\/td>\n<td><span style=\"font-weight: 400;\">En yo\u011fun tedarik d\u00f6nemlerinde veya mali y\u0131l sonu sat\u0131n alma pencerelerinde zamana dayal\u0131 daha g\u00fc\u00e7l\u00fc kademeler uygulay\u0131n.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nHer tetikleyici dramatik bir de\u011fi\u015fiklik gerektirmez. Bazen ilk kademede k\u00fc\u00e7\u00fck bir ayarlama veya temel i\u015fletme fiyat\u0131n\u0131zda hafif bir yeniden konumland\u0131rma yeterli olabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6nemli olan proaktif kalmakt\u0131r. Tepki vermek i\u00e7in \u00e7ok uzun s\u00fcre beklemek g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe, d\u00f6n\u00fc\u015f\u00fcmlere veya marja mal olabilir. B2B fiyatland\u0131rman\u0131z\u0131 d\u00fczenli aral\u0131klarla g\u00f6zden ge\u00e7irmek, rekabet\u00e7i olman\u0131z\u0131 ve ticari m\u00fc\u015fterilerin ger\u00e7ekte nas\u0131l sat\u0131n ald\u0131\u011f\u0131yla uyumlu olman\u0131z\u0131 sa\u011flar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>\u0130\u015f Sat\u0131n Alma Sezonlar\u0131na G\u00f6re Planlama Yap\u0131n<\/h2>\n<p><span style=\"font-weight: 400;\">Ticari sat\u0131n al\u0131mlar rastgele ger\u00e7ekle\u015fmez. Bir\u00e7ok kurulu\u015f b\u00fct\u00e7e d\u00f6ng\u00fclerini ve sat\u0131n alma programlar\u0131n\u0131 takip eder, bu da talebin genellikle \u00f6ng\u00f6r\u00fclebilir pencereler s\u0131ras\u0131nda artt\u0131\u011f\u0131 anlam\u0131na gelir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck sipari\u015fler s\u0131kl\u0131kla k\u00fcmelenir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mali y\u0131l sonu, departmanlar kalan b\u00fct\u00e7eyi kulland\u0131\u011f\u0131nda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sat\u0131c\u0131lar trafik art\u0131\u015flar\u0131 i\u00e7in stok yaparken, Prime Day \u00f6ncesi haz\u0131rl\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Envanter planlamas\u0131n\u0131n kritik hale geldi\u011fi Kara Cuma ve Siber Pazartesi \u00f6ncesinde<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7eyrek sonu envanter s\u0131f\u0131rlamalar\u0131 ve b\u00fct\u00e7e yeniden tahsisleri<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu d\u00f6nemlerde al\u0131c\u0131lar genellikle toplu sipari\u015f vermeye daha a\u00e7\u0131k olurlar. \u0130leriyi d\u00fc\u015f\u00fcn\u00fcrler, stoklar\u0131 g\u00fcvence alt\u0131na al\u0131rlar veya son teslim tarihlerinden \u00f6nce b\u00fct\u00e7elerini kapat\u0131rlar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu talep art\u0131\u015flar\u0131n\u0131 \u00f6ng\u00f6r\u00fcyorsan\u0131z, miktar kademelerinizi ge\u00e7ici olarak g\u00fc\u00e7lendirmeyi d\u00fc\u015f\u00fcn\u00fcn. Bu, biraz daha derin birinci kademe indirimleri, ayarlanm\u0131\u015f minimum miktarlar veya s\u0131n\u0131rl\u0131 s\u00fcreli toplu te\u015fvikler anlam\u0131na gelebilir. Ama\u00e7 kal\u0131c\u0131 indirim yapmak de\u011fildir. Stratejik zamanlamad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fiyatland\u0131rman\u0131z\u0131 ger\u00e7ek sat\u0131n alma d\u00f6ng\u00fcleriyle uyumlu hale getirmek, uzun vadeli yap\u0131n\u0131z\u0131 de\u011fi\u015ftirmeden sipari\u015f boyutunu art\u0131rabilir. \u00c7o\u011fu durumda zamanlama, kademelerinizin nas\u0131l olu\u015fturuldu\u011fu kadar \u00f6nemlidir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Otomasyonu G\u00f6zetim ile Dengeleyin<\/h2>\n<p><span style=\"font-weight: 400;\">Otomasyon zaman kazand\u0131r\u0131r. Manuel g\u00fcncellemeleri azalt\u0131r ve katalo\u011funuzun hizalanmas\u0131n\u0131 sa\u011flar. Ancak stratejinin yerini almaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ak\u0131ll\u0131ca yakla\u015f\u0131m, en iyi performans g\u00f6steren veya en y\u00fcksek marjl\u0131 SKU'lar\u0131n\u0131z \u00fczerinde daha yak\u0131n kontrol sa\u011flarken daha geni\u015f katalog kurallar\u0131 i\u00e7in otomasyonu kullanmakt\u0131r. Y\u00fcksek hacimli \u00fcr\u00fcnler, \u00f6zellikle de k\u00fc\u00e7\u00fck fiyat ayarlamalar\u0131 geliri \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebiliyorsa, genellikle daha fazla ilgiyi hak eder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00fczenli fiyatland\u0131rma incelemeleri planlamak da \u00f6nemlidir. \u0130yi olu\u015fturulmu\u015f kurallar bile maliyetleriniz, rekabet ve genel hedeflerinizle uyumlu olduklar\u0131ndan emin olmak i\u00e7in ara s\u0131ra de\u011ferlendirmeye ihtiya\u00e7 duyar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verimlilik ve g\u00f6zetim aras\u0131ndaki bu denge, kontrolden vazge\u00e7meden fiyatland\u0131rman\u0131z\u0131 rekabet\u00e7i tutan \u015feydir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Son D\u00fc\u015f\u00fcnceler: S\u00fcrd\u00fcr\u00fclebilir Bir B2B Fiyatland\u0131rma Stratejisi Olu\u015fturmak<\/h2>\n<p><span style=\"font-weight: 400;\">Ticari m\u00fc\u015fterilere sat\u0131\u015f yapmak sadece fiyatlar\u0131 d\u00fc\u015f\u00fcrmekle ilgili de\u011fildir. Bu, toplu sat\u0131n almay\u0131 kolay bir karar haline getiren mant\u0131kl\u0131 te\u015fvikler yaratmakla ilgilidir. Bu, marjlar\u0131n\u0131z\u0131 korumaya devam ederken miktar kademelerini adil ve cazip hissettirecek \u015fekilde yap\u0131land\u0131rmakla ilgilidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ayn\u0131 zamanda dikkat etmeyi de gerektirir. Performans\u0131 izlemek, hangi kademelerin ger\u00e7ekten kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6zden ge\u00e7irmek, maliyetler de\u011fi\u015fti\u011finde ayarlama yapmak ve fiyatland\u0131rman\u0131z\u0131 sekt\u00f6rlerdeki ger\u00e7ek sat\u0131n alma d\u00f6ng\u00fcleriyle uyumlu hale getirmek. Bunlar\u0131n hi\u00e7biri kendi ba\u015f\u0131na karma\u015f\u0131k de\u011fildir, ancak niyet gerektirir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do\u011fru yap\u0131ld\u0131\u011f\u0131nda, B2B fiyatland\u0131rmas\u0131 ortalama sipari\u015f boyutunu art\u0131rabilir ve sizi gereksiz indirimlere itmeden daha istikrarl\u0131 bir gelir yaratabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basit ba\u015flay\u0131n. Dikkatlice test edin. Rakamlar\u0131n size s\u00f6ylediklerine g\u00f6re ayarlamalar yap\u0131n. B2B fiyatland\u0131rmas\u0131 bu \u015fekilde istikrarl\u0131 ve uzun vadeli bir b\u00fcy\u00fcmeye d\u00f6n\u00fc\u015f\u00fcr.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>S\u0131k\u00e7a Sorulan Sorular<\/h2>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">\u0130\u015fletme fiyat\u0131 ile miktar indirimi aras\u0131ndaki fark nedir?<\/h3>\n<div>\n<p class=\"faq-a\">\u0130\u015fletme fiyat\u0131, yaln\u0131zca do\u011frulanm\u0131\u015f Amazon \u0130\u015fletme m\u00fc\u015fterilerinin g\u00f6rebilece\u011fi daha d\u00fc\u015f\u00fck bir birim ba\u015f\u0131na fiyatt\u0131r. Sadece bir birim sat\u0131n alsalar bile ge\u00e7erlidir. Di\u011fer yandan miktar indirimi, toplu al\u0131m yapan al\u0131c\u0131lar\u0131 \u00f6d\u00fcllendirir. Belirli miktar e\u015fiklerine ula\u015ft\u0131klar\u0131nda fiyat daha da d\u00fc\u015fer. Daha b\u00fcy\u00fck sipari\u015fler i\u00e7in daha g\u00fc\u00e7l\u00fc te\u015fvikler olu\u015fturmak \u00fczere her ikisini birlikte kullanabilirsiniz.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Ticari fiyatlar standart t\u00fcketici fiyatland\u0131rmam\u0131 etkiler mi?<\/h3>\n<div>\n<p class=\"faq-a\">Hay\u0131r. \u0130\u015fletme fiyatlar\u0131 standart fiyat\u0131n\u0131zdan ayr\u0131d\u0131r. Normal m\u00fc\u015fteriler normal liste fiyat\u0131n\u0131z\u0131 g\u00f6rmeye devam ederken, ticari al\u0131c\u0131lar indirimli ticari fiyat\u0131 g\u00f6r\u00fcr. Bu, t\u00fcketiciye y\u00f6nelik stratejinizi de\u011fi\u015ftirmeden profesyonel al\u0131c\u0131lar\u0131 hedeflemenize olanak tan\u0131r.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Ka\u00e7 adet miktar kademesi olu\u015fturmal\u0131y\u0131m?<\/h3>\n<div>\n<p class=\"faq-a\">\u00c7o\u011fu durumda, \u00fc\u00e7 ila be\u015f kademe yeterlidir. \u00c7ok fazla kademe kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratabilirken, \u00e7ok az kademe esnekli\u011fi s\u0131n\u0131rlayabilir. \u00d6nemli olan, kademeleri ger\u00e7ek sat\u0131n alma davran\u0131\u015f\u0131na g\u00f6re olu\u015fturmakt\u0131r. Ge\u00e7mi\u015f sipari\u015f verilerinizi inceleyin ve ticari m\u00fc\u015fterilerin halihaz\u0131rda nas\u0131l sat\u0131n ald\u0131klar\u0131n\u0131 yans\u0131tan minimum miktarlar belirleyin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">\u0130\u015fletme fiyatland\u0131rmas\u0131n\u0131 otomatikle\u015ftirebilir miyim?<\/h3>\n<div>\n<p class=\"faq-a\">Evet. Amazon'un Fiyatland\u0131rmay\u0131 Otomatikle\u015ftir arac\u0131, i\u015fletme fiyatlar\u0131n\u0131 otomatik olarak ayarlayan kurallar olu\u015fturman\u0131za olanak tan\u0131r. \u0130\u015fletme fiyatlar\u0131n\u0131 standart fiyat\u0131n\u0131z\u0131n alt\u0131nda bir y\u00fczde olarak belirleyebilir veya birden fazla SKU'ya yap\u0131land\u0131r\u0131lm\u0131\u015f kurallar uygulayabilirsiniz. Otomasyon zaman kazand\u0131r\u0131r, ancak performans\u0131 d\u00fczenli olarak g\u00f6zden ge\u00e7irmek yine de \u00f6nemlidir.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"schema-faq-code\">\n<div class=\"faq-question\">\n<h3 class=\"faq-q\">Standart fiyat\u0131m \u00fczerinden bir promosyon yaparsam ne olur?<\/h3>\n<div>\n<p class=\"faq-a\">Standart fiyat\u0131n\u0131za uygulanan kuponlar i\u015fletme fiyat\u0131n\u0131z\u0131 otomatik olarak de\u011fi\u015ftirmez. Ancak f\u0131rsat fiyatland\u0131rmas\u0131, promosyon penceresi s\u0131ras\u0131nda y\u00fczde bazl\u0131 i\u015fletme indirimlerini ge\u00e7ici olarak etkileyebilir. \u0130stenmeyen marj etkilerinden ka\u00e7\u0131nmak i\u00e7in farkl\u0131 fiyatland\u0131rma katmanlar\u0131n\u0131n nas\u0131l etkile\u015fime girdi\u011fini her zaman g\u00f6zden ge\u00e7irin.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Selling to businesses is different from selling to consumers. Orders are larger. Returns are lower. Expectations are clearer. If you\u2019re already selling in the Amazon store, tapping into Amazon Business isn\u2019t just an add-on &#8211; it\u2019s a shift in how you think about pricing. Business buyers typically purchase more units per order and come back [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"featured":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Set B2B Prices and Bulk Discounts on Amazon<\/title>\n<meta name=\"description\" content=\"Learn how to set business pricing and quantity discounts on Amazon to attract bulk buyers and increase average order value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiseppc.com\/tr\/blog\/amazon-b2b-prices\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set B2B Prices and Bulk Discounts on Amazon\" \/>\n<meta property=\"og:description\" content=\"Learn how to set business pricing and quantity discounts on Amazon to attract bulk buyers and increase average order value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wiseppc.com\/tr\/blog\/amazon-b2b-prices\/\" \/>\n<meta property=\"og:site_name\" content=\"WisePPC\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-28T13:38:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-28T14:33:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"content\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"content\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/\"},\"author\":{\"name\":\"content\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/person\\\/2bd2f676e007573a08cd330f5ef3c078\"},\"headline\":\"Managing B2B Pricing and Bulk Discounts on Amazon: A Complete Guide\",\"datePublished\":\"2026-02-28T13:38:32+00:00\",\"dateModified\":\"2026-02-28T14:33:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/\"},\"wordCount\":2461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/\",\"name\":\"How to Set B2B Prices and Bulk Discounts on Amazon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg\",\"datePublished\":\"2026-02-28T13:38:32+00:00\",\"dateModified\":\"2026-02-28T14:33:29+00:00\",\"description\":\"Learn how to set business pricing and quantity discounts on Amazon to attract bulk buyers and increase average order value.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/blog\\\/amazon-b2b-prices\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wiseppc.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Managing B2B Pricing and Bulk Discounts on Amazon: A Complete Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/\",\"name\":\"WisePPC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#organization\",\"name\":\"WisePPC\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/wiseppc_logo.jpeg\",\"contentUrl\":\"https:\\\/\\\/wiseppc.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/wiseppc_logo.jpeg\",\"width\":200,\"height\":200,\"caption\":\"WisePPC\"},\"image\":{\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wiseppc.com\\\/fr\\\/#\\\/schema\\\/person\\\/2bd2f676e007573a08cd330f5ef3c078\",\"name\":\"content\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g\",\"caption\":\"content\"},\"url\":\"https:\\\/\\\/wiseppc.com\\\/tr\\\/author\\\/content\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon'da B2B Fiyatlar\u0131 ve Toplu \u0130ndirimler Nas\u0131l Belirlenir?","description":"Toplu al\u0131c\u0131lar\u0131 \u00e7ekmek ve ortalama sipari\u015f de\u011ferini art\u0131rmak i\u00e7in Amazon'da i\u015fletme fiyatland\u0131rmas\u0131n\u0131 ve miktar indirimlerini nas\u0131l ayarlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wiseppc.com\/tr\/blog\/amazon-b2b-prices\/","og_locale":"tr_TR","og_type":"article","og_title":"How to Set B2B Prices and Bulk Discounts on Amazon","og_description":"Learn how to set business pricing and quantity discounts on Amazon to attract bulk buyers and increase average order value.","og_url":"https:\/\/wiseppc.com\/tr\/blog\/amazon-b2b-prices\/","og_site_name":"WisePPC","article_published_time":"2026-02-28T13:38:32+00:00","article_modified_time":"2026-02-28T14:33:29+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg","type":"image\/jpeg"}],"author":"content","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"content","Tahmini okuma s\u00fcresi":"12 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#article","isPartOf":{"@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/"},"author":{"name":"content","@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/person\/2bd2f676e007573a08cd330f5ef3c078"},"headline":"Managing B2B Pricing and Bulk Discounts on Amazon: A Complete Guide","datePublished":"2026-02-28T13:38:32+00:00","dateModified":"2026-02-28T14:33:29+00:00","mainEntityOfPage":{"@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/"},"wordCount":2461,"commentCount":0,"publisher":{"@id":"https:\/\/wiseppc.com\/fr\/#organization"},"image":{"@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#primaryimage"},"thumbnailUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg","articleSection":["Blog"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/","url":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/","name":"Amazon'da B2B Fiyatlar\u0131 ve Toplu \u0130ndirimler Nas\u0131l Belirlenir?","isPartOf":{"@id":"https:\/\/wiseppc.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#primaryimage"},"image":{"@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#primaryimage"},"thumbnailUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg","datePublished":"2026-02-28T13:38:32+00:00","dateModified":"2026-02-28T14:33:29+00:00","description":"Toplu al\u0131c\u0131lar\u0131 \u00e7ekmek ve ortalama sipari\u015f de\u011ferini art\u0131rmak i\u00e7in Amazon'da i\u015fletme fiyatland\u0131rmas\u0131n\u0131 ve miktar indirimlerini nas\u0131l ayarlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.","breadcrumb":{"@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#primaryimage","url":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg","contentUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2026\/02\/brooke-cagle-uHVRvDr7pg-unsplash-1-1-1.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/wiseppc.com\/blog\/amazon-b2b-prices\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wiseppc.com\/"},{"@type":"ListItem","position":2,"name":"Managing B2B Pricing and Bulk Discounts on Amazon: A Complete Guide"}]},{"@type":"WebSite","@id":"https:\/\/wiseppc.com\/fr\/#website","url":"https:\/\/wiseppc.com\/fr\/","name":"WisePPC","description":"","publisher":{"@id":"https:\/\/wiseppc.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wiseppc.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/wiseppc.com\/fr\/#organization","name":"WisePPC","url":"https:\/\/wiseppc.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/wiseppc_logo.jpeg","contentUrl":"https:\/\/wiseppc.com\/wp-content\/uploads\/2025\/07\/wiseppc_logo.jpeg","width":200,"height":200,"caption":"WisePPC"},"image":{"@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wiseppc.com\/fr\/#\/schema\/person\/2bd2f676e007573a08cd330f5ef3c078","name":"\u0130\u00e7erik","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cdf6ea18835607f35fe6bf6b70a0f8c5f96ee7ce79ad45f84c1b1bd984d47641?s=96&d=mm&r=g","caption":"content"},"url":"https:\/\/wiseppc.com\/tr\/author\/content\/"}]}},"_links":{"self":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts\/3596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/comments?post=3596"}],"version-history":[{"count":5,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts\/3596\/revisions"}],"predecessor-version":[{"id":3604,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/posts\/3596\/revisions\/3604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/media\/3635"}],"wp:attachment":[{"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/media?parent=3596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/categories?post=3596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wiseppc.com\/tr\/wp-json\/wp\/v2\/tags?post=3596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}